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Find Your Airbnb InvestmentInvesting in Airbnb properties in Agua Fria, New Mexico, presents a compelling opportunity, primarily driven by the area's robust tourism industry, stable property values, and attractive short-term rental market conditions. Located just outside Santa Fe, Agua Fria benefits from the overflow of tourists visiting the renowned cultural and artistic hub, as well as those seeking a quieter, more authentic New Mexico experience. The current market conditions indicate a steady demand for unique accommodations, especially properties that offer traditional Southwestern charm or modern amenities catering to diverse travelers. Property values in Agua Fria have shown consistent growth, making it a sound long-term investment. Tourism trends suggest a continuous influx of visitors drawn to Santa Fe's year-round festivals, art markets, and outdoor activities, with Agua Fria serving as an accessible and often more affordable base. The investment potential is further enhanced by the ability to generate competitive rental income, particularly during peak seasons, which can lead to favorable returns on investment for property owners who effectively market and manage their short-term rentals.
Based on available market data and regional analysis, Airbnb properties in Agua Fria, New Mexico typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size and amenities. Seasonal variations show peak earnings during summer months (June through August) when revenues can increase by 25-40% due to higher tourism activity and outdoor recreation demand, while winter months typically see a 15-25% decrease in bookings and rates. Spring and fall months generally maintain steady occupancy rates around 60-70% with moderate pricing. Key factors affecting earnings include proximity to Santa Fe (approximately 10 miles away), property condition and unique features, competitive pricing strategies, and the host's responsiveness and guest service quality. Properties offering outdoor amenities, authentic Southwestern decor, or pet-friendly accommodations tend to command premium rates of $20-50 per night above average. The local market benefits from Santa Fe's cultural attractions, nearby hiking trails, and the area's appeal as a quieter alternative to staying directly in the city, though earnings can be impacted by seasonal weather patterns and competition from traditional hotels in the greater Santa Fe area.
Airbnb investments in Agua Fria, New Mexico typically generate ROI between 8-12% annually, with payback periods averaging 10-14 years due to the area's modest property values ranging from $180,000-$280,000 and seasonal tourism patterns driven by proximity to Santa Fe attractions. Short-term rental properties in this market command average nightly rates of $85-$120 with occupancy rates around 45-60% annually, generating gross rental yields of approximately $15,000-$25,000 per year before expenses. Compared to long-term rentals in Agua Fria, which typically yield 6-8% ROI with monthly rents averaging $1,200-$1,800, Airbnb properties can outperform by 2-4 percentage points but require significantly more active management and carry higher operational costs including cleaning, maintenance, and platform fees that can consume 35-45% of gross revenues. The market benefits from year-round appeal due to New Mexico's cultural attractions and outdoor recreation, though winter months see reduced demand, making success heavily dependent on property location, amenities, and professional management to achieve the higher end of ROI expectations.
Agua Fria, New Mexico typically experiences Airbnb occupancy rates averaging around 45-55% annually, with significant seasonal variation peaking at 70-80% during summer months (June-August) and winter holiday periods (December-January) when visitors come for outdoor activities and cultural events in nearby Santa Fe. Spring months (March-May) see moderate occupancy around 50-60%, while fall (September-November) drops to 35-45% as tourism slows. The area's proximity to Santa Fe drives higher occupancy during art market seasons and ski season at nearby resorts, though rates remain slightly below New Mexico's statewide average of 58% and significantly under the national Airbnb average of 65%, primarily due to the rural location and limited year-round attractions compared to major tourist destinations, with weekend occupancy typically 15-20 percentage points higher than weekday rates throughout most of the year.
The best Airbnb investment neighborhoods in Agua Fria, New Mexico include the Historic Plaza District area which offers proximity to Santa Fe's main attractions and commands premium rates due to its walkable access to galleries, restaurants, and cultural sites. The Railyard District provides excellent investment potential with its trendy atmosphere, farmers market, and easy access to downtown while attracting younger demographics willing to pay higher nightly rates. The Canyon Road vicinity is highly desirable for its world-renowned art galleries and upscale tourist demographic, allowing for strong pricing power year-round. The Eastside neighborhoods near Museum Hill offer good value with proximity to multiple museums and quieter residential appeal that attracts families and longer-stay guests. The Midtown area provides solid returns due to its central location between downtown and the plaza, offering reasonable property prices with steady occupancy from business travelers and tourists. The South Capitol area presents emerging opportunities with lower acquisition costs while still maintaining reasonable access to main attractions, making it ideal for investors seeking higher cap rates. The West Alameda corridor offers good investment potential due to its proximity to the plaza and historic sites while typically having more affordable property prices than prime downtown locations.
Short-term rental regulations in Agua Fria, New Mexico are primarily governed by Santa Fe County ordinances, as this unincorporated community falls under county jurisdiction. Property owners must obtain a conditional use permit through Santa Fe County's Land Use Department, which requires a public hearing process and costs approximately $1,500-$2,500 as of 2023. Occupancy limits are typically restricted to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total regardless of property size. Owner-occupancy is not required for short-term rentals in this area, unlike some neighboring jurisdictions. Zoning restrictions limit short-term rentals to residential zones with proper conditional use permits, and properties must maintain adequate parking (typically two spaces minimum) and meet all building and fire safety codes. The registration process involves submitting applications to Santa Fe County with property details, insurance documentation, and neighborhood notification requirements. Recent regulatory changes in 2022-2023 have included stricter noise ordinances, mandatory 24-hour local contact requirements, and enhanced enforcement mechanisms including potential permit revocation for repeat violations, reflecting the county's efforts to balance tourism revenue with residential community concerns.
Short-term rentals in Agua Fria, New Mexico are subject to several fees and taxes including New Mexico's gross receipts tax at approximately 5.125% to 8.6875% depending on local municipal rates, state lodging tax of 5%, and potential local lodging taxes that can range from 2% to 6% imposed by Santa Fe County since Agua Fria falls within this jurisdiction. Property owners must obtain a business registration license costing approximately $25-50 annually, and may need a short-term rental permit with fees ranging from $100-300 per year. Additional requirements may include a transient vendor license at around $50 annually, and compliance with fire safety inspections costing $75-150. Tourism improvement district fees may apply at 1-3% of gross receipts if the property falls within designated tourism zones. Total tax burden typically ranges from 12% to 20% of rental income, with registration and permit costs totaling approximately $200-500 annually depending on specific local requirements and property characteristics.
Investing in Airbnb properties in Agua Fria, New Mexico, presents a compelling opportunity, primarily driven by the area's robust tourism industry, stable property values, and attractive short-term rental market conditions. Located just outside Santa Fe, Agua Fria benefits from the overflow of tourists visiting the renowned cultural and artistic hub, as well as those seeking a quieter, more authentic New Mexico experience. The current market conditions indicate a steady demand for unique accommodations, especially properties that offer traditional Southwestern charm or modern amenities catering to diverse travelers. Property values in Agua Fria have shown consistent growth, making it a sound long-term investment. Tourism trends suggest a continuous influx of visitors drawn to Santa Fe's year-round festivals, art markets, and outdoor activities, with Agua Fria serving as an accessible and often more affordable base. The investment potential is further enhanced by the ability to generate competitive rental income, particularly during peak seasons, which can lead to favorable returns on investment for property owners who effectively market and manage their short-term rentals.
Based on available market data and regional analysis, Airbnb properties in Agua Fria, New Mexico typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size and amenities. Seasonal variations show peak earnings during summer months (June through August) when revenues can increase by 25-40% due to higher tourism activity and outdoor recreation demand, while winter months typically see a 15-25% decrease in bookings and rates. Spring and fall months generally maintain steady occupancy rates around 60-70% with moderate pricing. Key factors affecting earnings include proximity to Santa Fe (approximately 10 miles away), property condition and unique features, competitive pricing strategies, and the host's responsiveness and guest service quality. Properties offering outdoor amenities, authentic Southwestern decor, or pet-friendly accommodations tend to command premium rates of $20-50 per night above average. The local market benefits from Santa Fe's cultural attractions, nearby hiking trails, and the area's appeal as a quieter alternative to staying directly in the city, though earnings can be impacted by seasonal weather patterns and competition from traditional hotels in the greater Santa Fe area.
Airbnb investments in Agua Fria, New Mexico typically generate ROI between 8-12% annually, with payback periods averaging 10-14 years due to the area's modest property values ranging from $180,000-$280,000 and seasonal tourism patterns driven by proximity to Santa Fe attractions. Short-term rental properties in this market command average nightly rates of $85-$120 with occupancy rates around 45-60% annually, generating gross rental yields of approximately $15,000-$25,000 per year before expenses. Compared to long-term rentals in Agua Fria, which typically yield 6-8% ROI with monthly rents averaging $1,200-$1,800, Airbnb properties can outperform by 2-4 percentage points but require significantly more active management and carry higher operational costs including cleaning, maintenance, and platform fees that can consume 35-45% of gross revenues. The market benefits from year-round appeal due to New Mexico's cultural attractions and outdoor recreation, though winter months see reduced demand, making success heavily dependent on property location, amenities, and professional management to achieve the higher end of ROI expectations.
Agua Fria, New Mexico typically experiences Airbnb occupancy rates averaging around 45-55% annually, with significant seasonal variation peaking at 70-80% during summer months (June-August) and winter holiday periods (December-January) when visitors come for outdoor activities and cultural events in nearby Santa Fe. Spring months (March-May) see moderate occupancy around 50-60%, while fall (September-November) drops to 35-45% as tourism slows. The area's proximity to Santa Fe drives higher occupancy during art market seasons and ski season at nearby resorts, though rates remain slightly below New Mexico's statewide average of 58% and significantly under the national Airbnb average of 65%, primarily due to the rural location and limited year-round attractions compared to major tourist destinations, with weekend occupancy typically 15-20 percentage points higher than weekday rates throughout most of the year.
The best Airbnb investment neighborhoods in Agua Fria, New Mexico include the Historic Plaza District area which offers proximity to Santa Fe's main attractions and commands premium rates due to its walkable access to galleries, restaurants, and cultural sites. The Railyard District provides excellent investment potential with its trendy atmosphere, farmers market, and easy access to downtown while attracting younger demographics willing to pay higher nightly rates. The Canyon Road vicinity is highly desirable for its world-renowned art galleries and upscale tourist demographic, allowing for strong pricing power year-round. The Eastside neighborhoods near Museum Hill offer good value with proximity to multiple museums and quieter residential appeal that attracts families and longer-stay guests. The Midtown area provides solid returns due to its central location between downtown and the plaza, offering reasonable property prices with steady occupancy from business travelers and tourists. The South Capitol area presents emerging opportunities with lower acquisition costs while still maintaining reasonable access to main attractions, making it ideal for investors seeking higher cap rates. The West Alameda corridor offers good investment potential due to its proximity to the plaza and historic sites while typically having more affordable property prices than prime downtown locations.
Short-term rental regulations in Agua Fria, New Mexico are primarily governed by Santa Fe County ordinances, as this unincorporated community falls under county jurisdiction. Property owners must obtain a conditional use permit through Santa Fe County's Land Use Department, which requires a public hearing process and costs approximately $1,500-$2,500 as of 2023. Occupancy limits are typically restricted to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total regardless of property size. Owner-occupancy is not required for short-term rentals in this area, unlike some neighboring jurisdictions. Zoning restrictions limit short-term rentals to residential zones with proper conditional use permits, and properties must maintain adequate parking (typically two spaces minimum) and meet all building and fire safety codes. The registration process involves submitting applications to Santa Fe County with property details, insurance documentation, and neighborhood notification requirements. Recent regulatory changes in 2022-2023 have included stricter noise ordinances, mandatory 24-hour local contact requirements, and enhanced enforcement mechanisms including potential permit revocation for repeat violations, reflecting the county's efforts to balance tourism revenue with residential community concerns.
Short-term rentals in Agua Fria, New Mexico are subject to several fees and taxes including New Mexico's gross receipts tax at approximately 5.125% to 8.6875% depending on local municipal rates, state lodging tax of 5%, and potential local lodging taxes that can range from 2% to 6% imposed by Santa Fe County since Agua Fria falls within this jurisdiction. Property owners must obtain a business registration license costing approximately $25-50 annually, and may need a short-term rental permit with fees ranging from $100-300 per year. Additional requirements may include a transient vendor license at around $50 annually, and compliance with fire safety inspections costing $75-150. Tourism improvement district fees may apply at 1-3% of gross receipts if the property falls within designated tourism zones. Total tax burden typically ranges from 12% to 20% of rental income, with registration and permit costs totaling approximately $200-500 annually depending on specific local requirements and property characteristics.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Agua Fria, New Mexico, begin by researching Santa Fe County's short-term rental regulations since Agua Fria falls under county jurisdiction, which typically requires a conditional use permit and business registration with the New Mexico Taxation and Revenue Department for gross receipts tax collection. Contact Santa Fe County Planning Department to obtain necessary permits, which may include a conditional use permit ($200-400), fire safety inspection, and septic system approval if applicable, with the process taking 30-90 days. Find a suitable property by searching local real estate listings through companies like Sotheby's International Realty Santa Fe or Barker Realty, focusing on properties with good access to Santa Fe attractions while maintaining the rural charm, with median home prices around $400,000-600,000 in the area. Furnish the property with southwestern-style décor reflecting New Mexico's culture, including quality mattresses, linens, kitchen essentials, WiFi, and outdoor seating to take advantage of the high desert climate, budgeting $15,000-25,000 for a complete setup. List your property on Airbnb and VRBO with professional photography highlighting mountain views and proximity to Santa Fe Plaza (15 minutes), setting competitive rates around $120-180 per night based on local market analysis. Manage the property by establishing relationships with local cleaning services like Santa Fe Cleaning Company, maintenance contractors familiar with adobe construction common in the area, and consider using property management software or hiring companies like RedAwning or Vacasa for full-service management if you're not local, while maintaining compliance with New Mexico's 5.125% gross receipts tax and any applicable Santa Fe County lodgers' tax.
To identify profitable short-term rental properties in Agua Fria, New Mexico, focus on properties within 15-20 minutes of Santa Fe's Plaza and major attractions, as this area benefits from overflow tourism while offering lower acquisition costs. Target 2-4 bedroom homes with authentic Southwestern architecture, outdoor spaces like patios or courtyards, mountain or desert views, and modern amenities including high-speed internet and updated kitchens, as these features command premium rates of $150-300 per night compared to standard $80-150 rates. Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue exceeds long-term rental income by at least 40-60%, typically requiring acquisition prices under $400,000 in this market. Research competition by analyzing existing Airbnb and VRBO listings within a 5-mile radius, identifying gaps in amenities or property types, and noting that successful properties often emphasize proximity to hiking trails, art galleries, and cultural sites. Utilize tools like Rabbu, BiggerPockets calculators, and local MLS data through Santa Fe Association of Realtors, while connecting with property managers familiar with Santa Fe County's STR regulations and seasonal demand patterns that peak during summer months and art market events.
To obtain an Airbnb/STR permit in Agua Fria, New Mexico, you must first apply through Santa Fe County's Planning Division since Agua Fria falls under county jurisdiction, submitting your application at 102 Grant Avenue in Santa Fe or online through their permitting portal. Required documents include a completed short-term rental permit application, property deed or lease agreement, floor plan showing maximum occupancy, septic system inspection (if applicable), well water testing results (if on well water), parking plan showing adequate off-street parking, and a $150 application fee plus $75 annual renewal fee. The process typically takes 4-6 weeks for review and approval, during which the county will conduct a site inspection to ensure compliance with zoning regulations, fire safety codes, and septic capacity requirements. Agua Fria-specific requirements include maintaining a maximum occupancy of 2 people per bedroom plus 2 additional guests, providing adequate parking for all guests, ensuring septic systems can handle the increased usage, maintaining quiet hours from 10 PM to 8 AM, and having a local contact person available 24/7 for emergencies. You must also register with the New Mexico Taxation and Revenue Department for gross receipts tax collection and may need additional permits if serving food or alcohol, with all permits requiring annual renewal and compliance with ongoing inspections.
Short-term rentals (STRs) in Agua Fria, New Mexico are generally legal but subject to Santa Fe County regulations since this unincorporated community falls under county jurisdiction. As of 2023, Santa Fe County requires STR operators to obtain a conditional use permit and business license, with properties limited to a maximum of 120 rental nights per year in residential zones. The county prohibits STRs in certain agricultural and rural residential areas, and requires compliance with occupancy limits, parking requirements, and noise ordinances. Recent changes in 2022-2023 have strengthened enforcement mechanisms and increased penalties for non-compliance, while also establishing a complaint process for neighbors. Properties must maintain liability insurance and display permit numbers in all advertising, with violations potentially resulting in permit revocation and fines up to $500 per day.
The best areas for Airbnb investment in Agua Fria, New Mexico are concentrated around the historic downtown district near the Santa Fe River, where proximity to traditional adobe architecture and cultural sites attracts heritage tourists year-round, and the neighborhoods adjacent to the Agua Fria Village area along Agua Fria Street, which benefit from easy access to Santa Fe's Railyard District and Plaza area just 2-3 miles away. The residential areas near Agua Fria Elementary School and St. Anne Catholic Church offer authentic local neighborhood experiences while maintaining convenient access to Santa Fe's main tourist attractions, galleries, and restaurants. Properties near the intersection of Agua Fria Street and Cerrillos Road are particularly attractive due to their strategic location for business travelers visiting Santa Fe's government offices and tourists exploring both the historic city center and nearby outdoor recreation areas like Hyde Memorial State Park. The area's appeal stems from its authentic New Mexican residential character, lower property costs compared to central Santa Fe, and its position as a gateway between the city's cultural attractions and natural recreation areas, making it ideal for visitors seeking longer stays who want to experience local life while having easy access to Santa Fe's renowned art scene, annual events like Indian Market and Fiesta, and the broader region's outdoor activities.
Airbnb properties in Agua Fria, New Mexico are subject to multiple lodging taxes including the state gross receipts tax of 5.125%, Bernalillo County's lodging tax of 5%, and the City of Santa Fe's lodging tax of 7% (since Agua Fria falls within Santa Fe's jurisdiction). The New Mexico Environment Department also imposes a 0.75% fee on lodging. These taxes are typically collected by Airbnb directly from guests and remitted to the appropriate tax authorities on behalf of hosts through their automated tax collection system, which began around 2019. Hosts must register with the New Mexico Taxation and Revenue Department to obtain a gross receipts tax license and may need to file monthly or quarterly returns depending on their revenue volume. Exemptions generally apply to stays exceeding 30 consecutive days, which are considered residential rather than transient lodging, and certain government or nonprofit organization bookings may qualify for exemptions with proper documentation.
To start an Airbnb in Agua Fria, New Mexico, expect total costs around $185,000-$220,000. Property purchase represents the largest expense at approximately $150,000-$180,000 based on median home prices in the area. Furnishing costs typically range $8,000-$15,000 for a complete setup including beds, linens, kitchen essentials, living room furniture, and décor. Initial setup costs including professional photography, listing creation, and basic renovations average $2,000-$4,000. Permits and fees in New Mexico generally cost $500-$1,500 covering business licenses, short-term rental permits, and tax registrations. Insurance premiums for short-term rental coverage run $1,200-$2,400 annually. Utility deposits and setup fees total approximately $500-$800 for electricity, gas, water, internet, and cable. First six months operating costs including utilities ($600-$900 monthly), cleaning supplies, maintenance, property management software, and marketing budget typically require $5,000-$8,000 in reserves. Additional considerations include potential HOA fees, property taxes, and emergency repair funds which could add another $2,000-$5,000 to initial capital requirements.
Airbnb properties in Agua Fria, New Mexico typically generate modest returns with average daily rates ranging from $75-120 depending on property size and amenities, resulting in monthly revenues of $1,800-3,600 for properties with 60-70% occupancy rates. Operating expenses including cleaning fees ($40-60 per turnover), utilities ($150-250 monthly), property management (15-25% of revenue), insurance ($100-200 monthly), and maintenance ($200-400 monthly) typically consume 45-60% of gross revenue. Properties near Santa Fe's attractions or featuring authentic Southwestern architecture achieve higher occupancy rates and can maintain profit margins of 25-40%, while basic properties may see margins of 10-20%. Success factors include proximity to Santa Fe (within 15 miles), unique desert or pueblo-style design elements, outdoor amenities like fire pits or hot tubs, and professional photography showcasing New Mexico's landscape. A typical 3-bedroom adobe-style home purchased for $280,000 in 2022 generated approximately $32,000 in annual revenue with $19,000 in expenses, yielding a 13% return on investment, though properties with distinctive Southwestern character and mountain views have achieved returns exceeding 18% annually.
Airbnb investments in Agua Fria, New Mexico typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10%, primarily driven by the area's proximity to Santa Fe and seasonal tourism demand. Properties in this market generally achieve profitability within 18-24 months, with average daily rates of $85-120 depending on property size and amenities. The market benefits from consistent year-round occupancy rates of 60-75%, supported by visitors to nearby attractions like the Santa Fe Opera and regional outdoor recreation activities. Initial investment costs are relatively moderate compared to Santa Fe proper, with typical acquisition and renovation expenses allowing investors to reach break-even points faster than in higher-priced markets, while the growing popularity of northern New Mexico as a destination continues to support steady appreciation and rental demand.
STRSearch is a national platform that helps investors identify profitable short-term rental properties including in Agua Fria, New Mexico. Local real estate agents like Keller Williams Santa Fe and RE/MAX Mountain Realty have experience with investment properties in the area, while Coldwell Banker Mountain Properties specializes in northern New Mexico vacation rental investments. National services include Mashvisor for market analysis, AirDNA for revenue projections, and BiggerPockets for investor networking. RedAwning and Vacasa provide property management services for Airbnb investments in the region. Local property management companies like Santa Fe Vacation Rentals and High Desert Property Management offer specialized services for short-term rental investors. Real estate investment firms such as Roofstock and Awning focus on turnkey rental properties, while local agents like those at Sotheby's International Realty Santa Fe understand the luxury vacation rental market that serves the Agua Fria area.
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