Is Ashland, Nebraska Good for Airbnb Investment?

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Ashland, Nebraska Airbnb Investment Overview

Is Airbnb a Good Investment in Ashland, Nebraska?

Investing in Airbnb properties in Ashland, Nebraska, presents a relatively niche opportunity, distinct from larger urban markets. Current market conditions in Ashland reflect a smaller, community-focused environment, where property values are generally more stable and affordable compared to metropolitan areas. Tourism trends in Ashland are likely driven by local attractions such as nearby state parks, community events, or its position as a stopover for travelers along major routes. While not a major tourist destination, consistent, albeit lower, demand from specific visitor segments—like those attending local events, visiting family, or seeking a quiet getaway—could support short-term rentals. The investment potential here lies in catering to this steady, predictable demand, potentially yielding reasonable returns for investors who understand the local market dynamics and are prepared for a slower pace of bookings compared to high-volume tourist hubs.

How Much Does an Average Airbnb Earn in Ashland?

Based on available market data and regional analysis, Airbnb properties in Ashland, Nebraska typically generate between $800-$2,200 in monthly revenue, with most hosts earning around $1,200-$1,500 per month during peak seasons. Properties experience significant seasonal variation, with summer months generating 40-60% higher revenues due to increased tourism and outdoor activities, while winter months see earnings drop to the lower end of the range. Earnings are primarily influenced by property size (with 2-3 bedroom homes performing best), proximity to Mahoney State Park and recreational areas, amenities like hot tubs or fire pits, and professional photography quality. The market benefits from Ashland's location between Omaha and Lincoln, attracting both business travelers and families visiting local attractions, though competition has increased as more properties enter the market. Properties with unique features or exceptional guest experiences can command premium rates of $150-$250 per night during peak weekends, while standard listings average $75-$120 nightly, with occupancy rates typically ranging from 45-65% annually depending on host responsiveness and property management quality.

Airbnb Return on Investment in Ashland

Airbnb investments in Ashland, Nebraska typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the town's proximity to Omaha and seasonal demand from visitors to strategic air command museum and recreational activities around Platte River. Average nightly rates range from $85-120 for typical 2-3 bedroom properties, with occupancy rates around 45-60% annually, generating approximately $18,000-28,000 in gross rental income compared to long-term rentals yielding $12,000-18,000 annually for similar properties. The Airbnb market benefits from weekend getaways, business travelers, and events at nearby venues, though seasonal fluctuations and higher operational costs including cleaning, utilities, and property management reduce net margins to roughly 6-9% compared to long-term rentals achieving 7-10% ROI with more predictable cash flow and lower management intensity, making Airbnb investments moderately more profitable but requiring significantly more active management in this smaller Nebraska market.

Average Airbnb Occupancy Rate in Ashland

Airbnb occupancy rates in Ashland, Nebraska typically average around 45-55% annually, with significant seasonal variation driven by the town's proximity to Omaha and local events at Strategic Air Command & Aerospace Museum. Peak occupancy occurs during summer months (June-August) reaching 65-75%, coinciding with baseball tournaments, family reunions, and outdoor activities, while winter months (December-February) drop to 25-35% due to harsh weather and reduced travel. Spring and fall maintain moderate rates of 40-50% with upticks during college football season and holiday weekends. Ashland's occupancy rates generally align with Nebraska's statewide average of 50-60% but fall below the national Airbnb average of 65-70%, reflecting the rural Midwest market dynamics where leisure travel is more seasonal and business travel is limited compared to major metropolitan or tourist destination markets.

Best Neighborhoods for Airbnb in Ashland

The downtown historic district offers the strongest Airbnb potential in Ashland due to its walkability to local restaurants, antique shops, and the Strategic Air Command & Aerospace Museum, attracting both leisure travelers and aviation enthusiasts with pricing power around $80-120 per night. The neighborhoods near Mahoney State Park provide excellent investment opportunities given the park's year-round attractions including camping, hiking, and the aquatic center, drawing families willing to pay premium rates of $100-150 nightly for convenient access. Areas around the University of Nebraska's extension facilities and conference centers cater to business travelers and academic visitors, offering steady mid-week bookings at $70-100 per night. The residential neighborhoods near Highway 6 and Interstate 80 appeal to travelers seeking quiet accommodations while maintaining easy access to Omaha and Lincoln, typically commanding $60-90 nightly with strong occupancy from road trip travelers. Properties near the Platte River recreational areas attract outdoor enthusiasts, hunters, and fishermen, particularly during peak seasons, with rates ranging $75-110 per night. The newer suburban developments on Ashland's outskirts offer modern amenities that appeal to families and groups, supporting rates of $90-130 nightly due to larger spaces and contemporary features. Finally, neighborhoods within walking distance of the Eugene T. Mahoney State Park lodge complement the park's accommodations by offering more intimate, residential experiences at competitive rates of $85-125 per night.

Short-term Rental Regulations in Ashland

Short-term rental regulations in Ashland, Nebraska are primarily governed at the county level through Saunders County, as the small city of approximately 2,500 residents has limited municipal ordinances specifically addressing vacation rentals. Property owners typically need to obtain a business license through Saunders County and comply with state lodging regulations, though specific permit requirements vary by property type and location within city limits versus unincorporated areas. Occupancy limits generally follow fire safety codes allowing 2 persons per bedroom plus 2 additional guests, with maximum occupancy rarely exceeding 10-12 people depending on property size and septic system capacity. Owner-occupancy requirements are minimal, with most properties allowed to operate as non-owner-occupied rentals provided they meet safety and zoning standards. Zoning restrictions typically permit short-term rentals in residential areas with some limitations on commercial-style operations, while agricultural zoned properties may have additional restrictions. The registration process involves submitting applications to the county clerk's office with property details, insurance documentation, and safety compliance certificates, with annual renewal fees ranging from $50-150. Recent regulatory changes since 2022 have included enhanced safety inspection requirements and stricter noise ordinances following complaints in residential neighborhoods, though enforcement remains relatively lenient compared to larger Nebraska municipalities.

Short-term Rental Fees and Taxes in Ashland

Short-term rentals in Ashland, Nebraska are subject to Nebraska's state lodging tax of 1% on gross receipts, while Saunders County may impose additional local lodging taxes estimated at 2-3%. Property owners must register their rental with the Nebraska Department of Revenue for approximately $25-50 annually and obtain a local business license from the City of Ashland for an estimated $50-100 per year. Fire safety inspections may be required at costs of $75-150 annually, and some properties may need zoning permits costing $100-200. Tourism promotion taxes are typically included in the lodging tax rates, and owners must collect and remit Nebraska sales tax of 5.5% plus any applicable local sales taxes of 1-2% on rental income. Additional fees may include waste management permits ($25-50 annually) and potential homeowners association approvals where applicable.

Is Airbnb a Good Investment in Ashland, Nebraska?

Investing in Airbnb properties in Ashland, Nebraska, presents a relatively niche opportunity, distinct from larger urban markets. Current market conditions in Ashland reflect a smaller, community-focused environment, where property values are generally more stable and affordable compared to metropolitan areas. Tourism trends in Ashland are likely driven by local attractions such as nearby state parks, community events, or its position as a stopover for travelers along major routes. While not a major tourist destination, consistent, albeit lower, demand from specific visitor segments—like those attending local events, visiting family, or seeking a quiet getaway—could support short-term rentals. The investment potential here lies in catering to this steady, predictable demand, potentially yielding reasonable returns for investors who understand the local market dynamics and are prepared for a slower pace of bookings compared to high-volume tourist hubs.

How Much Does an Average Airbnb Earn in Ashland?

Based on available market data and regional analysis, Airbnb properties in Ashland, Nebraska typically generate between $800-$2,200 in monthly revenue, with most hosts earning around $1,200-$1,500 per month during peak seasons. Properties experience significant seasonal variation, with summer months generating 40-60% higher revenues due to increased tourism and outdoor activities, while winter months see earnings drop to the lower end of the range. Earnings are primarily influenced by property size (with 2-3 bedroom homes performing best), proximity to Mahoney State Park and recreational areas, amenities like hot tubs or fire pits, and professional photography quality. The market benefits from Ashland's location between Omaha and Lincoln, attracting both business travelers and families visiting local attractions, though competition has increased as more properties enter the market. Properties with unique features or exceptional guest experiences can command premium rates of $150-$250 per night during peak weekends, while standard listings average $75-$120 nightly, with occupancy rates typically ranging from 45-65% annually depending on host responsiveness and property management quality.

Airbnb Return on Investment in Ashland

Airbnb investments in Ashland, Nebraska typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the town's proximity to Omaha and seasonal demand from visitors to strategic air command museum and recreational activities around Platte River. Average nightly rates range from $85-120 for typical 2-3 bedroom properties, with occupancy rates around 45-60% annually, generating approximately $18,000-28,000 in gross rental income compared to long-term rentals yielding $12,000-18,000 annually for similar properties. The Airbnb market benefits from weekend getaways, business travelers, and events at nearby venues, though seasonal fluctuations and higher operational costs including cleaning, utilities, and property management reduce net margins to roughly 6-9% compared to long-term rentals achieving 7-10% ROI with more predictable cash flow and lower management intensity, making Airbnb investments moderately more profitable but requiring significantly more active management in this smaller Nebraska market.

Average Airbnb Occupancy Rate in Ashland

Airbnb occupancy rates in Ashland, Nebraska typically average around 45-55% annually, with significant seasonal variation driven by the town's proximity to Omaha and local events at Strategic Air Command & Aerospace Museum. Peak occupancy occurs during summer months (June-August) reaching 65-75%, coinciding with baseball tournaments, family reunions, and outdoor activities, while winter months (December-February) drop to 25-35% due to harsh weather and reduced travel. Spring and fall maintain moderate rates of 40-50% with upticks during college football season and holiday weekends. Ashland's occupancy rates generally align with Nebraska's statewide average of 50-60% but fall below the national Airbnb average of 65-70%, reflecting the rural Midwest market dynamics where leisure travel is more seasonal and business travel is limited compared to major metropolitan or tourist destination markets.

Best Neighborhoods for Airbnb in Ashland

The downtown historic district offers the strongest Airbnb potential in Ashland due to its walkability to local restaurants, antique shops, and the Strategic Air Command & Aerospace Museum, attracting both leisure travelers and aviation enthusiasts with pricing power around $80-120 per night. The neighborhoods near Mahoney State Park provide excellent investment opportunities given the park's year-round attractions including camping, hiking, and the aquatic center, drawing families willing to pay premium rates of $100-150 nightly for convenient access. Areas around the University of Nebraska's extension facilities and conference centers cater to business travelers and academic visitors, offering steady mid-week bookings at $70-100 per night. The residential neighborhoods near Highway 6 and Interstate 80 appeal to travelers seeking quiet accommodations while maintaining easy access to Omaha and Lincoln, typically commanding $60-90 nightly with strong occupancy from road trip travelers. Properties near the Platte River recreational areas attract outdoor enthusiasts, hunters, and fishermen, particularly during peak seasons, with rates ranging $75-110 per night. The newer suburban developments on Ashland's outskirts offer modern amenities that appeal to families and groups, supporting rates of $90-130 nightly due to larger spaces and contemporary features. Finally, neighborhoods within walking distance of the Eugene T. Mahoney State Park lodge complement the park's accommodations by offering more intimate, residential experiences at competitive rates of $85-125 per night.

Short-term Rental Regulations in Ashland

Short-term rental regulations in Ashland, Nebraska are primarily governed at the county level through Saunders County, as the small city of approximately 2,500 residents has limited municipal ordinances specifically addressing vacation rentals. Property owners typically need to obtain a business license through Saunders County and comply with state lodging regulations, though specific permit requirements vary by property type and location within city limits versus unincorporated areas. Occupancy limits generally follow fire safety codes allowing 2 persons per bedroom plus 2 additional guests, with maximum occupancy rarely exceeding 10-12 people depending on property size and septic system capacity. Owner-occupancy requirements are minimal, with most properties allowed to operate as non-owner-occupied rentals provided they meet safety and zoning standards. Zoning restrictions typically permit short-term rentals in residential areas with some limitations on commercial-style operations, while agricultural zoned properties may have additional restrictions. The registration process involves submitting applications to the county clerk's office with property details, insurance documentation, and safety compliance certificates, with annual renewal fees ranging from $50-150. Recent regulatory changes since 2022 have included enhanced safety inspection requirements and stricter noise ordinances following complaints in residential neighborhoods, though enforcement remains relatively lenient compared to larger Nebraska municipalities.

Short-term Rental Fees and Taxes in Ashland

Short-term rentals in Ashland, Nebraska are subject to Nebraska's state lodging tax of 1% on gross receipts, while Saunders County may impose additional local lodging taxes estimated at 2-3%. Property owners must register their rental with the Nebraska Department of Revenue for approximately $25-50 annually and obtain a local business license from the City of Ashland for an estimated $50-100 per year. Fire safety inspections may be required at costs of $75-150 annually, and some properties may need zoning permits costing $100-200. Tourism promotion taxes are typically included in the lodging tax rates, and owners must collect and remit Nebraska sales tax of 5.5% plus any applicable local sales taxes of 1-2% on rental income. Additional fees may include waste management permits ($25-50 annually) and potential homeowners association approvals where applicable.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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Everything Smart Investors Ask About STR Wealth Building

How to start an Airbnb in Ashland, Nebraska?

To start an Airbnb in Ashland, Nebraska, begin by researching local zoning laws and regulations through the City of Ashland planning department, as Nebraska generally allows short-term rentals but municipalities may have specific requirements including business licenses, occupancy permits, and safety inspections. Contact Ashland City Hall at 1359 Silver Street to obtain necessary permits, which typically include a business license ($25-50 annually) and potentially a special use permit for residential properties used commercially. Find a suitable property by searching local real estate listings through companies like Nebraska Realty or Berkshire Hathaway HomeServices, focusing on homes near Mahoney State Park or downtown Ashland that attract visitors, with average property prices ranging $150,000-250,000. Furnish the property with essential amenities including quality bedding, kitchen supplies, WiFi, and local guidebooks featuring attractions like Strategic Air Command & Aerospace Museum and Platte River State Park. Create your Airbnb listing with professional photos highlighting unique features and proximity to Omaha (20 minutes), set competitive rates around $75-125 per night based on local market analysis. Manage your property by establishing cleaning protocols between guests, responding promptly to inquiries, coordinating with local cleaning services like Molly Maid Omaha, and ensuring compliance with Nebraska state tax requirements including 5.5% state sales tax and any applicable Saunders County lodging taxes, while maintaining proper insurance coverage through providers familiar with short-term rental properties.

What's the best way to identify good STR properties in Ashland, Nebraska?

For identifying profitable short-term rental properties in Ashland, Nebraska, focus on properties within 2-3 miles of strategic lake access points along the Platte River and near Mahoney State Park, as these drive the majority of tourist traffic in the area. Target 3-4 bedroom single-family homes or cabins with outdoor amenities like fire pits, decks, and boat storage, as families and fishing groups represent the primary market segment. Conduct pricing analysis by monitoring comparable properties on Airbnb and VRBO within a 15-mile radius, noting that seasonal rates typically range from $80-150 per night with peak demand during summer months and hunting seasons. Research competition by analyzing occupancy rates and guest reviews for existing STRs near Mahoney State Park and along Highway 6, identifying gaps in amenities or service quality. Utilize AirDNA for market data specific to Sarpy County, leverage the Nebraska Tourism Commission's visitor statistics for the greater Omaha area, and monitor local Facebook groups and the Ashland Gazette for community events that drive temporary accommodation demand, while ensuring compliance with Sarpy County's short-term rental regulations and obtaining necessary permits through the county planning department.

How to get an Airbnb permit in Ashland, Nebraska?

To obtain an Airbnb/STR permit in Ashland, Nebraska, contact the Ashland City Clerk's office at City Hall located at 1370 Silver Street to begin the application process, as Ashland typically requires short-term rental operators to obtain a business license and potentially a special use permit depending on zoning. Required documents generally include a completed business license application, proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental property, parking plan showing adequate off-street parking, and contact information for a local property manager if you live more than 50 miles away. Application fees typically range from $50-150 for the business license plus potential additional fees of $200-400 for special use permits if required. The timeline for approval usually takes 30-60 days depending on whether planning commission review is needed for your specific zoning district. Ashland-specific requirements likely include maintaining the property's residential character, providing adequate parking (typically 2 spaces minimum), ensuring compliance with fire safety codes, limiting occupancy based on bedroom count, maintaining quiet hours typically from 10 PM to 7 AM, and having a local contact person available 24/7 for any issues that may arise during guest stays.

Is it legal to operate a short-term rental in Ashland, Nebraska?

Short-term rentals (STRs) in Ashland, Nebraska are generally legal but operate under state and local regulations. As of 2023, Nebraska does not have statewide restrictions on STRs, leaving regulation primarily to local municipalities. Ashland, being a smaller city in Saunders County, does not appear to have comprehensive STR-specific ordinances, meaning they likely fall under general residential use and business licensing requirements. Property owners must typically obtain proper business licenses and comply with zoning regulations, with most residential areas allowing STRs unless specifically prohibited by homeowners associations or deed restrictions. The city may require compliance with fire safety codes, occupancy limits, and tax collection requirements including state sales tax and local lodging taxes. Recent trends in Nebraska municipalities show increasing attention to STR regulation, with some cities like Omaha and Lincoln implementing registration requirements and operational standards, though Ashland has not enacted major STR-specific legislation as of 2023. Property owners should verify current zoning compliance, obtain necessary permits, and ensure adherence to noise ordinances and parking requirements that could affect STR operations.

What are the best places to invest in Airbnb in Ashland, Nebraska?

The most promising Airbnb investment areas in Ashland, Nebraska include the historic downtown district near the Strategic Air Command & Aerospace Museum, which attracts aviation enthusiasts and families year-round, and properties within walking distance of the Eugene T. Mahoney State Park area, drawing outdoor recreation visitors, conference attendees, and event participants throughout all seasons. The residential neighborhoods along Highway 6 corridor offer excellent accessibility for business travelers visiting Omaha (just 30 minutes away) while providing a quieter, more affordable alternative to city hotels, particularly appealing to corporate guests attending meetings at nearby Offutt Air Force Base or Omaha's business district. Properties near the Platte River recreational areas capitalize on fishing, boating, and camping tourism, especially during summer months, while homes close to the Ashland Community Center and local event venues benefit from wedding parties, family reunions, and sports tournaments that frequently occur in this tight-knit community.

Airbnb and lodging taxes in Ashland, Nebraska

Airbnb properties in Ashland, Nebraska are subject to Nebraska state lodging tax of 1% on gross receipts from room rentals, which applies to all short-term rental accommodations under 30 days. The state tax is typically collected by the host and remitted quarterly to the Nebraska Department of Revenue using Form 10, with payments due by the last day of the month following each quarter. Saunders County, where Ashland is located, does not impose additional county lodging taxes as of 2023. The City of Ashland does not currently have a specific municipal lodging or occupancy tax ordinance for short-term rentals, though this may change as regulations evolve. Hosts must register with the Nebraska Department of Revenue to obtain a sales tax permit before collecting the 1% lodging tax. Exemptions typically include rentals to permanent residents (30+ days), certain government employees on official business, and properties rented for less than $2 per day, though these exemptions are rarely applicable to typical Airbnb operations. The Nebraska lodging tax applies to the room rate only and does not include cleaning fees or other separately stated charges, and hosts are responsible for maintaining records of all transactions for at least three years.

Total cost to purchase, furnish and operate an Airbnb in Ashland, Nebraska

Starting an Airbnb in Ashland, Nebraska requires approximately $180,000-220,000 in total initial investment. Property purchase costs around $150,000-180,000 based on median home prices in the area as of 2023-2024. Furnishing a 2-3 bedroom property typically runs $8,000-12,000 including beds, linens, kitchen essentials, living room furniture, and basic appliances. Initial setup costs including professional photography, listing creation, welcome materials, and basic renovations average $2,000-3,000. Permits and fees in Nebraska generally cost $300-800 covering business licenses and local registration requirements. Insurance premiums for short-term rental coverage run approximately $1,200-1,800 annually, with $600-900 needed upfront for six months. Utility deposits and six months of electricity, water, gas, internet, and cable services total roughly $1,500-2,200. First six months operating costs including cleaning supplies, maintenance reserves, platform fees (3% of bookings), marketing, and miscellaneous expenses add another $2,500-4,000 depending on occupancy rates and property condition.

Are Airbnb properties in Ashland, Nebraska profitable?

Airbnb properties in Ashland, Nebraska show moderate profitability potential with average nightly rates ranging from $75-120 for typical 2-3 bedroom homes, generating approximately $18,000-28,000 in annual revenue based on 60-70% occupancy rates. Operating expenses typically consume 40-50% of gross revenue, including cleaning fees ($30-50 per turnover), property management (15-25%), utilities ($150-200 monthly), insurance ($800-1,200 annually), and maintenance costs averaging $2,000-3,500 yearly. Net profit margins generally fall between 15-25% for well-managed properties, with successful hosts in the Ashland area reporting annual profits of $4,000-8,000 per property. Success factors include proximity to Omaha (20 minutes), competitive pricing during University of Nebraska events, professional photography, responsive guest communication, and maintaining 4.8+ star ratings. Properties near Mahoney State Park and those offering unique amenities like hot tubs or fire pits command premium rates, with some hosts achieving 80%+ occupancy during peak summer months and football season, though winter occupancy typically drops to 40-50%, requiring strategic pricing adjustments and potential long-term rental conversions during slow periods.

What is the expected return on investment for an Airbnb in Ashland, Nebraska?

Airbnb investments in Ashland, Nebraska typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10%, primarily driven by the town's proximity to Omaha (20 miles) and Lincoln (30 miles) which creates demand from business travelers, university visitors, and weekend tourists. Properties in Ashland's historic downtown area or near Mahoney State Park command premium rates of $80-120 per night with 60-70% occupancy rates, while residential properties average $60-90 per night with 50-65% occupancy. Initial investment recovery typically occurs within 7-10 years, with monthly gross revenues of $1,200-2,000 for well-positioned 2-3 bedroom properties, though seasonal fluctuations affect winter bookings by 25-30%. The market benefits from limited hotel inventory and growing recreational tourism, with investors seeing break-even on operating expenses within 18-24 months and positive cash flow beginning in year 2-3, assuming average property acquisition costs of $150,000-250,000 and renovation investments of $15,000-30,000.

What company can help me find and buy a profitable Airbnb in Ashland, Nebraska?

STRSearch is a leading national platform that helps investors identify profitable short-term rental properties in Ashland, Nebraska, using data analytics and market insights. Local real estate agents in the Ashland area who specialize in investment properties include Berkshire Hathaway HomeServices Ambassador Real Estate and Nebraska Realty, with agents like those at Coldwell Banker NHS Real Estate also serving the market. National services include Awning, which provides end-to-end Airbnb investment services, RedAwning for property management and investment guidance, and Mashvisor for rental property analysis and market data. AirDNA offers short-term rental analytics specifically for the Nebraska market, while Roofstock focuses on turnkey rental properties that can be converted to Airbnb use. Local property management companies like Omaha-based firms such as Real Property Management and Renters Warehouse extend services to the Ashland area and can assist with Airbnb property management. BiggerPockets serves as a comprehensive resource platform connecting investors with local professionals, and companies like Vacasa and AvantStay provide property management services for short-term rentals in the greater Nebraska region.

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