Is Atlantic City, New Jersey Good for Airbnb Investment?

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Atlantic City, New Jersey market research

Atlantic City, New Jersey Airbnb Investment Overview

$1,200–$3,500Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Atlantic City, New Jersey?

Potentially—Atlantic City, New Jersey combines visitor demand with long-term real estate upside.

  • Presents a unique opportunity, largely influenced by its established casino tourism, recent diversification efforts, and evolving real estate dynamics.
  • The current market conditions show a steady demand for short-term rentals, especially during peak season and around major events.
  • While property values in Atlantic City have historically been subject to fluctuations, there's a growing interest in real estate beyond the immediate casino district.
  • The city's ongoing initiatives to expand its appeal beyond gambling, including new entertainment venues, dining, and family-friendly attractions, contribute to a broader and more consistent tourism base.
Earnings

How Much Does an Average Airbnb Earn in Atlantic City?

$1,200–$3,500 per month based on location, season, and property quality.

  • Based on available market data, Airbnb hosts in Atlantic City typically earn between $1,200 to $3,500 per month.
  • Properties closer to the boardwalk and casinos command premium rates of $80-150 per night during peak summer months (June through August).
  • Seasonal variations show earnings can spike 40-60% during summer peak season, major casino events, and holiday weekends.
  • Key factors affecting earnings include proximity to the boardwalk and casinos, property size and amenities, guest capacity.
  • Entire home listings typically outperform private rooms by 200-300%, while properties with ocean views or recent renovations can command 20-30% higher nightly rates.
  • The average daily rate across all property types ranges from $65-95 depending on season and location.
ROI Analysis

Airbnb Return on Investment in Atlantic City

Potentially strong—typical annual ROI is 8–15%.

  • Airbnb investments in Atlantic City typically generate ROI between 8-15% annually, with higher-end properties near the boardwalk and casinos achieving returns closer to 12-18% during peak summer months.
  • The average payback period ranges from 6-10 years depending on property location and initial investment.
  • Compared to traditional long-term rentals in Atlantic City which average 6-9% ROI annually with rental rates around $1,200-1,800 monthly, short-term rentals can outperform by 3-6 percentage points.
  • However, Airbnb properties face higher operational costs including cleaning fees, maintenance, property management (typically 15-25% of revenue).
Occupancy Rate

Average Airbnb Occupancy Rate in Atlantic City

Atlantic City, New Jersey averages 65–70% annual occupancy, with seasonal variation.

  • Atlantic City Airbnb properties typically maintain an average annual occupancy rate of approximately 65-70%.
  • Spring and fall shoulder seasons see moderate occupancy around 60-65%, while winter months drop to 45-55% as tourism declines.
  • The peak season extends from Memorial Day through Labor Day, with July being the strongest month, and secondary peaks occur during major casino events and conventions.
  • Atlantic City's occupancy rates generally outperform New Jersey's statewide Airbnb average of 60-62% due to its established tourism infrastructure, but fall slightly below the national average of 68-72%.
Best Neighborhoods

Best Neighborhoods for Airbnb in Atlantic City

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The Marina District stands out as the premier Airbnb investment area due to its upscale waterfront location, proximity to Borgata and other high-end casinos.
  • The Boardwalk area offers excellent investment potential with its direct access to the famous Atlantic City Boardwalk, Steel Pier, and multiple casinos.
  • Chelsea Heights provides a solid middle-market opportunity with its residential charm, lower property acquisition costs.
  • The Back Bay area presents emerging value with waterfront views, proximity to the Atlantic City Convention Center.
  • Ventnor City, technically adjacent but often grouped with Atlantic City investments, offers strong rental potential due to its beautiful beaches, lower crime rates.
  • The Inlet section provides budget-friendly investment opportunities with reasonable property prices and steady demand from cost-conscious travelers who prioritize proximity to casinos and nightlife over luxury amenities.
  • Gardner's Basin rounds out the top areas with its unique maritime character, fishing village atmosphere.
Regulations

Short-term Rental Regulations in Atlantic City

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Atlantic City requires short-term rental operators to obtain a business license and register with the city, with properties limited to a maximum occupancy of two people per bedroom plus two additional guests.
  • Owner-occupancy is not required for short-term rentals, but properties must comply with zoning regulations that generally permit rentals in residential and mixed-use districts while restricting them in certain historic preservation areas.
  • The registration process involves submitting an application with property details, proof of insurance, emergency contact information.
  • Properties must meet safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers, with inspections required every two years.
  • Recent changes implemented around 2022-2023 have strengthened enforcement mechanisms, increased penalties for non-compliance to up to $2,000 per violation.
  • All rentals must maintain a 24-hour contact person available to address issues, display the registration number in advertisements.
Fees and Taxes

Short-term Rental Fees and Taxes in Atlantic City

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Atlantic City, New Jersey are subject to several fees and taxes including New Jersey's 6.625% state sales tax, Atlantic County's 3% hotel/motel occupancy tax.
  • Property owners must obtain a Certificate of Occupancy from the city costing around $150-300 annually, register for state tax collection permits (typically $50-75).
  • Tourism improvement districts may impose additional assessments of 1-2% of gross receipts, and properties must comply with fire safety inspections costing $75-150 annually.
  • Business registration fees with the city clerk typically cost $25-50 per year, while zoning compliance reviews may require fees of $200-500 depending on property type and location within the city's designated rental zones.
Common questions

Atlantic City, New Jersey Airbnb investment FAQs

How to start an Airbnb in Atlantic City, New Jersey?

To start an Airbnb in Atlantic City, New Jersey, begin by researching local regulations as the city requires short term rental operators to obtain a business license and comply with zoning restrictions, particularly in residential areas where some neighborhoods may prohibit or limit short term rentals.

Launch checklist

  • Contact Atlantic City's Department of Licensing and Inspections to understand specific permit requirements, which typically include a Certificate of Occupancy, fire safety inspections.
  • Find a suitable property by focusing on areas near the boardwalk, casinos, or beach access, considering that properties within 1000 feet of gaming establishments may have additional restrictions.
  • Furnish the space with durable, coastal appropriate furniture and amenities that appeal to tourists, including beach equipment, quality linens, and essential appliances, budgeting around $15,000 to 25,000 for a complete setup.
  • List your property on Airbnb and other platforms like VRBO, emphasizing proximity to Atlantic City attractions such as Steel Pier, Borgata, or the Atlantic City Convention Center.
  • Manage the property by establishing relationships with local cleaning services, maintenance contractors, and consider hiring a property management company familiar with Atlantic City's tourism patterns.
What's the best way to identify good STR properties in Atlantic City, New Jersey?

To identify profitable short term rental properties in Atlantic City, New Jersey, focus on locations within 0.5 to 1 mile of the Boardwalk, Steel Pier, and major casinos like Borgata, Ocean Casino Resort, and Hard Rock Hotel & Casino.

What to prioritize

  • Target 2 to 4 bedroom condos or houses with ocean views, parking spaces, modern amenities, and easy beach access, particularly in neighborhoods like Marina District, Chelsea, and Ventnor Heights where properties typically generate 60 to 75% occupancy rates.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties with purchase prices under $300,000 that can generate $3,000 to 6,000 monthly revenue during peak season (May September).
  • Research competition by analyzing similar properties within a 1 mile radius using tools like AllTheRooms and STR Helper, focusing on properties that maintain 4.5+ star ratings and competitive pricing during major events like Atlantic City Beer and Music Festival, Airshow.
  • Utilize market specific resources including Atlantic County MLS data, Cape Atlantic Association of Realtors market reports, and local STR management companies like RedAwning and Vacasa to understand seasonal demand patterns, with winter months typically seeing 30 to 40% occupancy drops.
How to get an Airbnb permit in Atlantic City, New Jersey?

To obtain an Airbnb/STR permit in Atlantic City, New Jersey, you must first register with the New Jersey Division of Taxation for state tax purposes and obtain a Certificate of Authority for collecting occupancy taxes.

Documents and approvals

  • Next, contact the Atlantic City Planning and Development Department at City Hall (1301 Bacharach Boulevard) to apply for a Short Term Rental License, which requires submitting a completed application form, proof of property ownership or lease agreement, certificate of occupancy.
  • The application fee is approximately $200 to 300 annually, with additional inspection fees of $100 to 150.
  • You must also register for Atlantic City's 3% local occupancy tax and obtain a business license from the City Clerk's office for around $25 to 50.
  • The property must comply with zoning regulations (many residential areas restrict STRs), maintain maximum occupancy limits based on square footage, provide adequate parking, and ensure 24/7 local contact availability.
  • The approval process typically takes 4 to 6 weeks after submitting all required documents and passing inspections.
  • Properties must be inspected annually for renewal, and hosts must display their permit number in all listings and remit monthly tax payments to both state and local authorities.
Is it legal to operate a short-term rental in Atlantic City, New Jersey?

Short term rentals (STRs) are legal in Atlantic City, New Jersey, but operate under specific municipal regulations established in 2019.

Core operating requirements

  • The city requires STR operators to obtain a business license and register their properties, with rentals permitted for stays of less than 30 consecutive days.
  • Properties must comply with fire safety codes, maintain liability insurance, and operators must designate a local contact person available 24/7 for any issues.
  • STRs are generally prohibited in certain residential zoning districts, particularly in areas designated for single family homes, while they are more readily permitted in commercial and mixed use zones near the casino and boardwalk areas.
  • The city implemented these regulations to balance tourism revenue with neighborhood preservation, requiring annual license renewals and imposing penalties for violations including noise complaints and overcrowding.
  • Recent enforcement has focused on unregistered operators, with the city conducting periodic compliance checks and working with platforms like Airbnb and VRBO to ensure hosts maintain proper licensing.
What are the best places to invest in Airbnb in Atlantic City, New Jersey?

The Marina District stands out as the premier Airbnb investment area in Atlantic City, anchored by Borgata Hotel Casino & Spa and offering upscale accommodations near major gaming and entertainment venues that attract high spending tourists year round. The Boardwalk area, particularly near Steel Pier and the iconic Atlantic City Boardwalk, provides consistent demand from leisure travelers visiting the beaches, casinos like Caesars and Tropicana, and seasonal events including the Miss America pageant and various concerts at Boardwalk Hall.

Areas to research

  • The Chelsea neighborhood offers emerging investment opportunities with lower property costs while still maintaining proximity to the Hard Rock Hotel & Casino and Ocean Casino Resort.
  • The South Inlet area near Harrah's Resort presents strong potential due to its waterfront location and appeal to visitors seeking both casino entertainment and water activities.
Airbnb and lodging taxes in Atlantic City, New Jersey

Airbnb hosts in Atlantic City, New Jersey are subject to multiple lodging taxes including the New Jersey state sales tax of 6.625%, the Atlantic County hotel/motel tax of 3%, and the Atlantic City municipal occupancy tax of 9%, resulting in a combined tax rate of approximately 18.625% on short term rental bookings. These taxes are typically collected by Airbnb directly from guests at the time of booking through their automatic tax collection system, which began in New Jersey around 2019, and the company remits these taxes quarterly to the New Jersey Division of Taxation and local authorities on behalf of hosts.

Taxes and filing responsibilities

  • Hosts who collect taxes independently must register with the New Jersey Division of Taxation, obtain a Certificate of Authority, file monthly ST 50 returns, and remit taxes by the 20th of the following month.
  • Exemptions generally apply to stays of 90 days or longer which are considered long term rentals in preference to transient accommodations, and certain government or charitable organization bookings may qualify for exemptions with proper documentation.
Total cost to purchase, furnish and operate an Airbnb in Atlantic City, New Jersey

Starting an Airbnb in Atlantic City, New Jersey requires approximately $180,000 to $220,000 in total initial investment.

Cost breakdown

  • Property purchase costs average $150,000 for a median 2 bedroom condo or small home suitable for short term rentals.
  • Furnishing expenses typically run $8,000 to $12,000 including beds, linens, kitchen appliances, furniture, and décor to create an attractive guest experience.
  • Initial setup costs of $2,000 to $3,000 cover professional photography, listing creation, welcome materials, and basic supplies.
  • Permits and fees total approximately $1,500 to $2,500, including business registration, short term rental permits from Atlantic City, tax registration, and potential HOA approvals.
  • Insurance costs $1,200 to $2,000 annually for specialized short term rental coverage beyond standard homeowner's insurance.
  • Utility setup and deposits require $500 to $800 for electricity, gas, water, internet, and cable services.
  • First six months of operating costs average $4,500 to $6,000, covering utilities ($200 to 300/month), cleaning services ($75 to 100 per turnover), maintenance supplies, property management software subscriptions, and marketing expenses.
Are Airbnb properties in Atlantic City, New Jersey profitable?

Airbnb properties in Atlantic City, New Jersey typically generate annual revenues between $25,000 to $45,000 for well positioned units, with oceanfront properties commanding premium rates of $150 to $300 per night during peak summer months and $80 to $120 during off season periods.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including property management fees (15 to 25%), cleaning costs ($50 to $80 per turnover), utilities ($200 to $400 monthly), insurance premiums ($1,500 to $3,000 annually).
  • Properties within walking distance of the Boardwalk and casinos like Borgata and Ocean Casino Resort achieve occupancy rates of 65 to 75% annually, while inland properties typically see 45 to 55% occupancy.
  • Successful operators in the market, particularly those managing multiple units in complexes like The Claridge or properties near Steel Pier, report net profit margins of 15 to 25% after all expenses.
  • Key success factors include professional photography, dynamic pricing strategies that capitalize on casino events and summer tourism, rapid guest communication response times, and maintaining properties to hotel like standards.
What is the expected return on investment for an Airbnb in Atlantic City, New Jersey?

Airbnb investments in Atlantic City, New Jersey typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% depending on property location and proximity to the boardwalk and casinos.

Return planning figures

  • Properties within walking distance of major attractions like Borgata, Ocean Casino Resort, and the Steel Pier can achieve higher returns of 10 to 15% annually, while properties further from the tourist corridor may see 6 to 9% returns.
  • The timeframe to profitability is generally 18 to 24 months for well positioned properties, with peak earning months during summer season (June September) and major events like the Atlantic City Marathon and various casino tournaments.
  • Average daily rates range from $80 to 150 for standard properties and $150 to 300 for luxury oceanfront units, with occupancy rates typically 60 to 75% annually.
  • Initial investment recovery through positive cash flow usually occurs within 2 to 3 years, assuming 20 to 25% down payment on properties ranging from $150,000 to 400,000 depending on size and location relative to the boardwalk district.
What company can help me find and buy a profitable Airbnb in Atlantic City, New Jersey?

STRSearch is a national platform that specializes in identifying profitable short term rental properties for investors in Atlantic City, New Jersey.

Companies and resources

  • Local real estate agents like those at Keller Williams Shore Properties, RE/MAX at Barnegat Bay, and Coldwell Banker Residential Brokerage have expertise in the Atlantic City market and can help identify properties suitable for Airbnb investments.
  • National services include AirDNA for market analytics, Mashvisor for property analysis, and BiggerPockets for investor networking and deal sourcing.
  • Local property management companies like Atlantic City Property Management and Shore Property Solutions offer turnkey Airbnb management services.
  • Real estate investment firms such as Roofstock and Fundrise provide opportunities to invest in rental properties in the Atlantic City area.
  • Additionally, local real estate agents like those at Century 21 Realty Bay and Weichert Realtors specialize in investment properties and understand the unique regulations and opportunities in Atlantic City's vacation rental market.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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