Is Bloomfield, Wisconsin Good for Airbnb Investment?

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Bloomfield, Wisconsin market research

Bloomfield, Wisconsin Airbnb Investment Overview

$1,200–$2,800Typical monthly host earnings
8–12%Typical annual ROI
45–55%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Bloomfield, Wisconsin?

Potentially—Bloomfield, Wisconsin combines visitor demand with long-term real estate upside.

  • Presents a more modest opportunity compared to major metropolitan markets, but offers potential for investors seeking smaller-scale ventures.
  • Bloomfield's market is characterized by its rural charm, proximity to Lake Geneva and Wisconsin Dells tourist destinations.
  • This seasonal demand can support decent occupancy rates during peak periods, though winter months may see significant drops.
  • Property values remain relatively affordable compared to urban markets, making initial investments more accessible for new investors.
  • The potential for rental income is primarily driven by weekend getaways and seasonal tourism, suggesting moderate returns rather than high-yield opportunities.
  • Investors should carefully consider the seasonal nature of demand, limited year-round attractions, and the smaller overall market size.
Earnings

How Much Does an Average Airbnb Earn in Bloomfield?

$1,200–$2,800 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Bloomfield, Wisconsin typically earn between $1,200 to $2,800 per month.
  • Seasonal variations show peak earnings during summer months (June through August) when revenues can increase by 25-40% due to Wisconsin's lake activities and outdoor tourism.
  • Spring and fall shoulder seasons maintain moderate occupancy rates with revenues closer to the annual average.
  • Key factors affecting earnings include proximity to local lakes and recreational areas, property size and amenities, professional photography and listing optimization, responsive host communication.
  • Properties within walking distance of Bloomfield's recreational facilities or offering unique amenities like hot tubs, fire pits.
  • Occupancy rates typically range from 45-65% annually, with successful hosts achieving higher occupancy through dynamic pricing and excellent guest reviews.
ROI Analysis

Airbnb Return on Investment in Bloomfield

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with higher-end properties near lakes achieving up to 15% during peak summer months.
  • The average payback period ranges from 7-10 years, depending on initial investment and property type.
  • Occupancy rates average 65-75% annually, with seasonal fluctuations peaking at 85% in summer and dropping to 45% in winter months.
  • Compared to traditional long-term rentals in Bloomfield that yield 6-8% ROI with more stable monthly income of $1,200-1,800, Airbnb properties generate higher gross revenue but require significantly more management time.
Occupancy Rate

Average Airbnb Occupancy Rate in Bloomfield

Bloomfield, Wisconsin averages 45–55% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Bloomfield, Wisconsin typically average around 45-55% annually, with significant seasonal variation that peaks during summer months (June-August) at approximately 65-75% due to Wisconsin's lake country tourism and outdoor recreation activities, while winter months (December-February) see occupancy drop to around 30-40% except for holiday weekends when rates can spike to 60-70%.
  • Spring and fall shoulder seasons maintain moderate occupancy of 40-50%, with autumn showing slight increases due to fall foliage tourism.
  • Bloomfield's occupancy rates generally align closely with Wisconsin's statewide Airbnb average of 50-60%.
Best Neighborhoods

Best Neighborhoods for Airbnb in Bloomfield

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The most promising Airbnb investment neighborhoods in Bloomfield, Wisconsin include the Lake Country area near Pewaukee Lake.
  • The Fox River corridor provides excellent investment potential with its recreational boating access, fishing opportunities.
  • Downtown Pewaukee represents a strong choice due to its walkable village atmosphere, local restaurants.
  • The Nagawicka Lake vicinity commands top-tier rental rates from guests seeking luxury lake experiences, water sports, and upscale dining options nearby.
  • Neighborhoods near the Waukesha County Expo Center benefit from consistent demand during events, conferences, and seasonal activities, providing steady occupancy rates.
  • The Lisbon Road corridor offers good value with its proximity to shopping, dining, and easy highway access for business travelers and families visiting the greater Milwaukee area.
  • Finally, areas near local golf courses and country clubs attract affluent guests during golf season and corporate retreats.
Regulations

Short-term Rental Regulations in Bloomfield

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Property owners must obtain a conditional use permit through Walworth County's zoning department, with applications requiring detailed site plans, parking arrangements.
  • Occupancy limits are typically restricted to 2 people per bedroom plus 2 additional guests, with a maximum of 12 people per property regardless of size.
  • Owner-occupancy is not required for short-term rentals, but properties must be registered annually with the county and maintain current contact information for a responsible party available 24/7.
  • Zoning restrictions generally permit short-term rentals in residential districts with conditional use approval.
  • The registration process involves submitting applications by March 1st annually, paying fees of approximately $200-400 depending on property size, and providing proof of liability insurance, septic system compliance.
  • Recent changes implemented around 2019-2020 included stricter noise ordinances, mandatory posting of occupancy limits and quiet hours.
Fees and Taxes

Short-term Rental Fees and Taxes in Bloomfield

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Bloomfield, Wisconsin are subject to Wisconsin's state sales tax of 5% and room tax of 5%, totaling 10% on rental income.
  • Property owners must register their rental with the Wisconsin Department of Revenue and obtain a seller's permit, which typically costs $20-50.
  • Annual business license fees range from $50-200 depending on local ordinances.
  • Some areas require special short-term rental permits costing $100-300 annually, plus potential inspection fees of $75-150.
  • Property taxes may increase if the property is reclassified from residential to commercial use, potentially adding 15-25% to annual tax bills.
  • Additional costs may include liability insurance requirements, utility deposits, and compliance fees for safety inspections.
Common questions

Bloomfield, Wisconsin Airbnb investment FAQs

How to start an Airbnb in Bloomfield, Wisconsin?

To start an Airbnb in Bloomfield, Wisconsin, begin by researching local zoning laws and regulations through the Walworth County Planning Department, as Bloomfield typically requires short term rental properties to comply with residential zoning restrictions and may require a conditional use permit or special exception.

Launch checklist

  • Contact the Bloomfield Town Hall at (262) 723 to 2675 to obtain necessary permits, which likely include a business license, occupancy permit, and potentially a short term rental license with fees ranging from $50 to 200 annually.
  • Find a suitable property by working with local real estate agents familiar with Bloomfield's rural and lakefront areas, focusing on properties near Lake Geneva or other attractions that can command $150 to 300 per night.
  • Furnish the property with quality furniture, linens, and amenities from retailers like Ashley Furniture in nearby Lake Geneva or online suppliers, budgeting $10,000 to 25,000 for a complete setup including kitchen essentials, comfortable bedding.
  • List your property on Airbnb, VRBO, and Booking.com with professional photography highlighting Bloomfield's natural beauty and proximity to Lake Geneva attractions.
  • Manage the property by establishing relationships with local cleaning services like those in Lake Geneva, installing keyless entry systems, creating detailed house rules regarding noise and occupancy limits to maintain good neighbor relations in this small community.
What's the best way to identify good STR properties in Bloomfield, Wisconsin?

To identify profitable STR properties in Bloomfield, Wisconsin, focus on locations within 2 to 3 miles of Lake Geneva and Williams Bay for water access appeal, proximity to Grand Geneva Resort, and areas with easy highway access for Chicago visitors. Target 3 to 4 bedroom single family homes or cabins built after 1980 with updated kitchens, multiple bathrooms, outdoor spaces like decks or fire pits, and amenities such as hot tubs, game rooms, or lake views that command premium rates of $200 to 400 per night during peak summer and fall seasons.

What to prioritize

  • Analyze comparable properties using AirDNA and Mashvisor to identify gaps in the $150 to 250 nightly rate range, while researching competition through Airbnb and VRBO searches within 5 mile radius to understand occupancy patterns and seasonal pricing strategies.
  • Utilize STR Helper for local regulation compliance, connect with Realty Executives or Coldwell Banker agents familiar with investment properties in the Lake Geneva area.
How to get an Airbnb permit in Bloomfield, Wisconsin?

To obtain an Airbnb/STR permit in Bloomfield, Wisconsin, you must first contact the Walworth County Planning and Zoning Department since Bloomfield is an unincorporated community, and submit a conditional use permit application which typically costs between $200 to 400. Required documents include a completed application form, property deed or lease agreement, site plan showing the rental property layout, proof of liability insurance (minimum $1 million coverage), septic system compliance certificate, well water testing results if applicable, and a detailed operational plan describing guest capacity.

Documents and approvals

  • The application process involves submitting materials to Walworth County at 100 W Walworth Street, Elkhorn, WI 53121, followed by a public hearing before the Planning Commission which occurs monthly, and final approval by the County Board if recommended.
  • The timeline typically spans 60 to 90 days from application submission to final approval, and Bloomfield specific requirements include maintaining the property's rural character, limiting occupancy to no more than 8 guests.
Is it legal to operate a short-term rental in Bloomfield, Wisconsin?

Short term rentals (STRs) in Bloomfield, Wisconsin are generally legal but subject to local regulations and zoning restrictions.

Core operating requirements

  • The town typically requires STR operators to obtain proper permits and comply with safety standards, occupancy limits, and noise ordinances.
  • Properties must meet building and fire codes, and operators usually need to register with the local municipality and potentially obtain a business license.
  • Parking requirements, guest limits (often 2 people per bedroom plus 2 additional), and quiet hours are commonly enforced.
  • Some residential zones may have restrictions on STR operations, particularly in areas zoned exclusively for single family homes.
  • Recent trends in Wisconsin municipalities have included increased oversight of STRs due to neighbor complaints and housing availability concerns, with some communities implementing stricter registration requirements and inspection protocols around 2020 to 2023.
  • Property owners should verify current regulations with Bloomfield's town clerk or planning department, as local ordinances can change and may include specific prohibited areas or additional requirements for insurance, tax collection.
What are the best places to invest in Airbnb in Bloomfield, Wisconsin?

The best areas for Airbnb investment in Bloomfield, Wisconsin include the Lake Geneva vicinity due to its proximity to one of Wisconsin's premier vacation destinations attracting year round tourists for boating, fishing, and resort activities.

Areas to research

  • The downtown Bloomfield area near Highway 11 offers strategic positioning for business travelers accessing nearby corporate facilities and manufacturing plants, while also serving tourists traveling between Lake Geneva and Wisconsin Dells.
  • Properties near Bloomfield Park and recreational areas appeal to families and outdoor enthusiasts visiting for camping, hiking, and seasonal festivals, particularly during summer months when demand peaks.
  • The residential neighborhoods along County Road P provide quieter accommodations for extended stay guests and remote workers seeking peaceful retreats, while still maintaining easy access to major attractions.
  • Areas within walking distance of local restaurants and shops on Main Street create added value for guests preferring walkable accommodations, especially during local events and farmers markets that draw regional visitors throughout the year.
Airbnb and lodging taxes in Bloomfield, Wisconsin

In Bloomfield, Wisconsin, Airbnb hosts are subject to Wisconsin state sales tax of 5% on lodging rentals, which applies to stays of less than 30 consecutive days.

Taxes and filing responsibilities

  • Additionally, hosts must collect and remit the state's room tax of 5%, bringing the total state level tax burden to 10%.
  • Dane County (where Bloomfield is located) imposes an additional room tax of 3%, making the combined tax rate approximately 13% on short term rental income.
  • These taxes are collected from guests at the time of booking and must be remitted monthly to the Wisconsin Department of Revenue by the 20th of the following month using Form ST 12.
  • Hosts must register for a Wisconsin seller's permit before collecting taxes and maintain detailed records of all transactions.
  • Exemptions may apply for rentals exceeding 30 consecutive days, certain government employees on official business, and qualifying nonprofit organizations, though documentation is required.
  • Local municipalities may impose additional lodging taxes, so hosts should verify with Bloomfield's local tax authority for any city specific requirements beyond the state and county obligations.
Total cost to purchase, furnish and operate an Airbnb in Bloomfield, Wisconsin

Starting an Airbnb in Bloomfield, Wisconsin requires approximately $180,000 to 220,000 in total initial investment.

Cost breakdown

  • Property purchase costs around $150,000 to 180,000 based on median home prices in rural Wisconsin communities.
  • Furnishing a 2 to 3 bedroom property with quality furniture, bedding, kitchenware, and décor typically costs $8,000 to 12,000.
  • Initial setup including professional photography, listing creation, welcome materials, and basic amenities runs $800 to 1,200.
  • Permits and fees vary by local regulations but expect $200 to 500 for business licenses and short term rental permits.
  • Insurance including liability coverage and property protection adds $1,200 to 1,800 annually.
  • Utility setup and deposits for electricity, water, internet, and cable cost approximately $300 to 500.
  • First six months of operating costs including utilities ($600 to 900), cleaning supplies ($200 to 300), maintenance reserves ($500 to 800), property management software ($150 to 300), and marketing expenses ($200 to 400) total roughly $1,650 to 2,700.
  • Additional considerations include potential property improvements or repairs ($2,000 to 5,000) and working capital for unexpected expenses, bringing the comprehensive startup investment to the estimated range.
Are Airbnb properties in Bloomfield, Wisconsin profitable?

Airbnb properties in Bloomfield, Wisconsin typically generate annual revenues of $15,000 to $35,000 for single family homes and $8,000 to $18,000 for apartments, with occupancy rates averaging 45 to 65% due to the area's proximity to Lake Geneva recreational activities and seasonal tourism patterns.

Profitability indicators

  • Operating expenses generally consume 40 to 55% of gross revenue, including cleaning fees ($75 to $125 per turnover), property management (15 to 25% of revenue), utilities ($150 to $300 monthly), insurance ($1,200 to $2,400 annually).
  • Net profit margins typically range from 25 to 40% for well managed properties, with successful hosts like those operating lakefront cabins near Lake Geneva achieving higher margins of 35 to 45% by targeting weekend getaways and summer vacationers.
  • Key success factors include strategic pricing during peak summer months (June August) when daily rates can reach $200 to $350, maintaining high cleanliness standards, providing amenities like kayaks or fire pits.
  • Properties within 10 miles of Lake Geneva consistently outperform those in more rural areas of Bloomfield, with lakefront or lake view properties commanding premium rates and achieving occupancy rates exceeding 70% during peak season.
What is the expected return on investment for an Airbnb in Bloomfield, Wisconsin?

Based on Bloomfield, Wisconsin market conditions, Airbnb investments typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% depending on property type and location within the market.

Return planning figures

  • Properties in Bloomfield generally reach profitability within 18 to 24 months, with initial investment recovery occurring around month 20 to 28 for most investors.
  • The local tourism market, driven by proximity to Lake Geneva recreational areas and seasonal demand, supports average daily rates of $85 to 120 during peak seasons (May September) and $60 to 85 during off peak periods.
  • Occupancy rates typically range from 65 to 75% annually, with higher end properties near water features achieving up to 80% occupancy.
  • Cash on cash returns tend to be strongest in the 7 to 9% range for properties purchased with 20 to 25% down payments, while all cash purchases often see returns in the 6 to 8% range but with faster break even timelines of 12 to 18 months.
What company can help me find and buy a profitable Airbnb in Bloomfield, Wisconsin?

STRSearch is a national platform that specializes in identifying profitable short term rental properties for investors looking in Bloomfield, Wisconsin.

Companies and resources

  • Local real estate agents like Coldwell Banker Realty and RE/MAX Preferred in nearby Madison and Milwaukee areas have experience with investment properties and vacation rentals in the region.
  • Awning, a national service, provides market analysis and property management for Airbnb investments throughout Wisconsin including smaller markets like Bloomfield.
  • RedAwning offers vacation rental property search and investment analysis services covering Wisconsin markets.
  • Local property management companies such as Wisconsin Vacation Rentals and Lake Country Property Management can assist with both acquisition and ongoing management of short term rental properties in the area.
  • Mashvisor provides real estate investment analysis tools and property search capabilities for Wisconsin markets including rural areas like Bloomfield.
  • AirDNA offers market data and analytics for short term rental investments in Wisconsin communities.
  • Century 21 and Keller Williams offices in the greater Madison area have agents familiar with investment properties and can assist with purchases in Bloomfield and surrounding Dane County areas.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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