Is Bourbon, Indiana Good for Airbnb Investment?

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Bourbon, Indiana market research

Bourbon, Indiana Airbnb Investment Overview

$800–$2,200,Typical monthly host earnings
8–12%Typical annual ROI
45–55%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Bourbon, Indiana?

Potentially—Bourbon, Indiana combines visitor demand with long-term real estate upside.

  • Presents a potentially modest but stable opportunity.
  • Current market conditions in small, rural towns like Bourbon often show lower property values compared to larger metropolitan areas, which can lead to a lower initial investment cost.
  • Tourism trends in Bourbon are likely driven by local events, seasonal activities, or its proximity to larger attractions, rather than being a standalone tourist destination.
  • Property values in Bourbon may not see rapid appreciation, but could offer consistent rental income if a niche market for short-term stays exists, perhaps for visitors attending local festivals, family gatherings.
  • The investment potential largely hinges on identifying and catering to these specific demand drivers within the local community.
Earnings

How Much Does an Average Airbnb Earn in Bourbon?

$800–$2,200, based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb properties in Bourbon, Indiana typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,600 per month during peak seasons.
  • Properties experience significant seasonal variations, with summer months (June through August) showing 40-60% higher occupancy rates and premium pricing due to proximity to lakes and outdoor recreation areas.
  • Spring and fall shoulder seasons maintain moderate performance with monthly earnings averaging $900 to $1,400.
  • Key factors affecting earnings include property size and amenities (lakefront properties command 30-50% higher rates), proximity to popular fishing and boating areas, seasonal events in nearby communities.
  • Rural location benefits include lower operational costs and unique "country retreat" appeal.
  • Properties offering distinctive features like fire pits, boat access, or farm experiences typically achieve occupancy rates of 65-75% during peak season compared to 45-55% for standard accommodations.
ROI Analysis

Airbnb Return on Investment in Bourbon

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with payback periods ranging from 8-12 years depending on property acquisition costs and renovation expenses.
  • The small rural market of Bourbon, with a population under 2,000, sees seasonal demand primarily from visitors to nearby lakes, hunting enthusiasts, and travelers seeking quiet rural retreats.
  • This performance generally underperforms compared to long-term rentals in the area, which typically yield 6-9% ROI with more consistent monthly income of $800-1,200 for similar properties.
Occupancy Rate

Average Airbnb Occupancy Rate in Bourbon

Bourbon, Indiana averages 45–55% annual occupancy, with seasonal variation.

  • Bourbon, Indiana, a small town in Marshall County, experiences Airbnb occupancy rates averaging approximately 45-55% annually.
  • Peak occupancy occurs during summer months (June-August) reaching 70-80% due to lake activities, fishing, and family vacations.
  • Winter months typically see the lowest occupancy at 25-35% except for holiday weekends.
  • These rates generally align with rural Indiana averages of 40-50% but fall below the state average of 55-65% and significantly trail national Airbnb occupancy rates of 65-75%.
Best Neighborhoods

Best Neighborhoods for Airbnb in Bourbon

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • Bourbon, Indiana offers several promising neighborhoods for Airbnb investment, with the downtown historic district being the most attractive due to its walkable charm, proximity to local restaurants and antique shops.
  • The lakefront area near Tippecanoe Lake provides excellent rental potential with seasonal demand from fishing and boating enthusiasts, commanding premium rates during summer months.
  • The residential neighborhoods along State Road 331 offer affordable property acquisition costs with good access to both local amenities and major transportation routes.
  • Areas near the Bourbon Community Park attract families and groups seeking recreational activities, with properties here benefiting from steady demand during sports tournaments and community events.
  • The neighborhoods surrounding the grain elevator and agricultural facilities cater to agribusiness travelers and consultants, providing consistent occupancy during harvest seasons.
  • Properties near the school district boundaries appeal to visiting families and education-related travelers.
Regulations

Short-term Rental Regulations in Bourbon

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Short-term rental regulations in Bourbon, Indiana are primarily governed by Marshall County and state-level guidelines.
  • Property owners typically need to register their short-term rentals with the Indiana Department of Revenue for tax purposes and obtain a business license from Marshall County.
  • Owner-occupancy requirements are not mandated at the county level, allowing for non-resident ownership of rental properties.
  • Zoning restrictions permit short-term rentals in residential areas but may require conditional use permits in certain districts.
  • The registration process involves submitting applications to Marshall County's planning department, providing proof of insurance, safety inspections.
  • Recent changes since 2022 include enhanced enforcement of noise ordinances, mandatory posting of emergency contact information.
Fees and Taxes

Short-term Rental Fees and Taxes in Bourbon

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Bourbon, Indiana are subject to Indiana's state innkeeper's tax of 7% on gross rental receipts.
  • Marshall County, where Bourbon is located, typically imposes an additional local innkeeper's tax of 5%, bringing the total lodging tax to approximately 12%.
  • Property owners must register their short-term rental with the Indiana Department of Revenue and obtain a registered retail merchant certificate.
  • The state requires quarterly tax filings and remittance of collected taxes.
  • Local business registration with Marshall County typically costs around $50-75 annually, and operators may need to obtain a local business license from Bourbon town officials for approximately $25-50 per year.
  • Property owners must also ensure compliance with local zoning requirements and may face inspection fees of $100-150.
Common questions

Bourbon, Indiana Airbnb investment FAQs

How to start an Airbnb in Bourbon, Indiana?

To start an Airbnb in Bourbon, Indiana, begin by researching local zoning laws and regulations through Marshall County's planning department, as Bourbon falls under their jurisdiction, and contact the town clerk to understand any specific short term rental ordinances, business license requirements.

Launch checklist

  • Obtain necessary permits such as a business license from the town, ensure your property meets fire safety codes, and consider liability insurance coverage of at least $1 million through companies like Proper Insurance or CBIZ.
  • Find a suitable property by analyzing local demand near attractions like the nearby lakes, Culver Academies area, or agricultural tourism spots, ensuring the property has good internet connectivity and parking availability.
  • Furnish the space with quality basics including comfortable bedding, essential kitchen appliances, WiFi, smart TV, and local guidebooks highlighting attractions like Lake Maxinkuckee and Plymouth's Marshall County Historical Museum.
  • List your property on Airbnb and VRBO with professional photos showcasing the rural Indiana charm, competitive pricing around $75 to 125 per night based on local market rates.
  • Manage the property by establishing cleaning protocols between guests, creating a digital guidebook with local restaurant recommendations like nearby Culver or Plymouth establishments, implementing keyless entry systems.
What's the best way to identify good STR properties in Bourbon, Indiana?

To identify profitable short term rental properties in Bourbon, Indiana, focus on properties within 2 to 3 miles of major attractions like lakes, state parks, or recreational areas, as this rural market likely attracts outdoor enthusiasts and weekend getaways.

What to prioritize

  • Target 2 to 4 bedroom homes or cabins with unique features such as waterfront access, fire pits, hot tubs, or rustic charm that appeal to families and groups seeking rural retreats.
  • Conduct pricing analysis using AirDNA and Mashvisor to evaluate average daily rates ($80 to 150 estimated for this market) and occupancy rates, while researching comparable properties within a 10 mile radius to understand seasonal demand patterns and pricing strategies.
  • Competition research should include analyzing existing STR listings on Airbnb and VRBO within Marshall County, noting their amenities, booking calendars, and guest reviews to identify market gaps.
  • Utilize tools like Rabbu and STR Helper for local market analysis, connect with Marshall County tourism boards for visitor data, monitor local Facebook groups and community forums for insights, and consider properties near popular fishing spots, hunting areas.
How to get an Airbnb permit in Bourbon, Indiana?

To obtain an Airbnb/STR permit in Bourbon, Indiana, contact the Marshall County Building Department at 112 West Jefferson Street, Plymouth, IN 46563, as Bourbon falls under county jurisdiction for rental regulations.

Documents and approvals

  • Submit a completed short term rental application along with proof of property ownership, a floor plan showing maximum occupancy, proof of liability insurance (minimum $1 million coverage), a safety inspection certificate from the local fire department.
  • Required documents also include a business license from the Indiana Secretary of State, tax identification number, and emergency contact information for a local representative available 24/7.
  • The application fee is typically $150 to 200 with an annual renewal fee of $100, though Marshall County may have specific fee structures.
  • The approval process generally takes 30 to 45 days after submission of complete documentation, including time for required inspections.
  • Bourbon specific requirements include maintaining adequate parking for guests without impacting neighboring properties, ensuring the property meets all residential building codes, and complying with any homeowner association restrictions if applicable.
  • Properties must also meet Indiana state fire safety standards including working smoke detectors in all bedrooms and common areas, carbon monoxide detectors if gas appliances are present, and clearly marked emergency exits.
Is it legal to operate a short-term rental in Bourbon, Indiana?

Short term rentals (STRs) are generally legal in Bourbon, Indiana, as the small unincorporated community in Marshall County operates under Indiana state law, which does not prohibit STRs at the state level, leaving regulation primarily to local municipalities.

Core operating requirements

  • Since Bourbon is unincorporated, it falls under Marshall County's jurisdiction, which as of 2023 has not implemented specific countywide STR restrictions, though operators must comply with standard zoning regulations, health department requirements.
  • Property owners should ensure compliance with any applicable homeowners association rules and verify that their insurance covers short term rental activities.
  • The legal landscape remains relatively permissive compared to larger Indiana cities like Indianapolis or Bloomington, which have implemented more stringent registration requirements, occupancy limits, and operational restrictions in recent years.
  • Marshall County has not followed the trend of some Indiana counties that have enacted specific STR ordinances with registration requirements, noise restrictions, or parking mandates.
What are the best places to invest in Airbnb in Bourbon, Indiana?

The best areas for Airbnb investment in Bourbon, Indiana would be the historic downtown district near the town center, which attracts visitors interested in small town charm and local events like the annual Bourbon Fun Days festival. Properties near Tippecanoe Lake offer strong rental potential due to seasonal tourism, fishing enthusiasts, and families seeking lakefront getaways during summer months.

Areas to research

  • The residential areas along Old Road 331 and near the Bourbon Community Park provide good investment opportunities for business travelers visiting local agricultural operations and the nearby industrial facilities in Marshall County.
  • Additionally, properties within walking distance of the Bourbon Public Library and community center appeal to visitors attending local events, family reunions, and those exploring the rural heritage tourism circuit that includes nearby Amish communities and historical sites.
Airbnb and lodging taxes in Bourbon, Indiana

In Bourbon, Indiana, Airbnb properties are subject to Indiana's state innkeeper's tax of 8% on gross rental receipts, which applies to all short term rental accommodations under 30 days.

Taxes and filing responsibilities

  • Marshall County, where Bourbon is located, imposes an additional local innkeeper's tax of 5%, bringing the total lodging tax rate to 13%.
  • These taxes are typically collected by Airbnb directly from guests at the time of booking through their automated tax collection system.
  • Property owners who collect taxes independently must register with the Indiana Department of Revenue, file monthly returns by the 20th of the following month, and remit payments electronically through the state's tax portal.
  • Exemptions include stays of 30 days or longer, rentals to permanent residents, and accommodations provided to certain government employees on official business.
  • Local municipalities may have additional registration requirements or business license fees, though specific ordinances vary.
Total cost to purchase, furnish and operate an Airbnb in Bourbon, Indiana

The total cost to start an Airbnb in Bourbon, Indiana is approximately $185,000 to $220,000.

Cost breakdown

  • Property purchase costs around $120,000 to $140,000 based on median home prices in rural Indiana markets.
  • Furnishing a 2 to 3 bedroom property requires $15,000 to $25,000 for quality furniture, bedding, kitchenware, and decor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, and basic renovations total $3,000 to $5,000.
  • Permits and fees vary but expect $500 to $1,500 for business licenses, short term rental permits, and local compliance requirements.
  • Insurance specifically for short term rentals costs $1,200 to $2,000 annually, significantly higher than standard homeowner's insurance.
  • Utility setup and deposits for electricity, water, gas, internet, and cable run $500 to $800 initially.
  • First six months operating costs including utilities ($300 to $500 monthly), cleaning services ($75 to $100 per turnover), maintenance reserves ($200 to $400 monthly), property management software ($30 to $50 monthly).
Are Airbnb properties in Bourbon, Indiana profitable?

Airbnb properties in Bourbon, Indiana, a small town of approximately 1,600 residents in Marshall County, face significant profitability challenges due to limited tourism demand and low nightly rates typically ranging from $60 to $120. Properties in this rural market generally achieve occupancy rates of 25 to 40% annually, generating gross revenues of $8,000 to $18,000 per year, while expenses including mortgage payments, utilities, cleaning fees, insurance, and platform commissions typically consume 70 to 85% of gross income.

Profitability indicators

  • Success factors for profitable operations include targeting fishing enthusiasts visiting nearby lakes, hunters during seasonal periods, and families attending events at nearby Notre Dame University (45 minutes away), with properties featuring outdoor amenities, boat access.
  • A typical 3 bedroom lakefront property purchased for $180,000 in 2022 might generate $15,000 in annual revenue but face $12,000 in expenses including $8,400 in mortgage payments, $1,800 in utilities, $900 in cleaning, and $900 in other costs.
What is the expected return on investment for an Airbnb in Bourbon, Indiana?

Airbnb investments in Bourbon, Indiana typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10%, though these figures are estimates given the small rural market size. Properties in this Marshall County community, with median home values around $120,000 to $180,000, can expect initial investment recovery within 7 to 10 years, assuming average nightly rates of $75 to $120 and occupancy rates of 35 to 50% annually.

Return planning figures

  • The proximity to recreational areas like Lake Maxinkuckee and seasonal tourism from nearby Plymouth and Knox markets supports moderate rental demand, with investors typically reaching profitability within 18 to 24 months after accounting for property acquisition.
What company can help me find and buy a profitable Airbnb in Bourbon, Indiana?

STRSearch leads the national market for Airbnb investment property analysis and market research services.

Companies and resources

  • In Bourbon, Indiana, local real estate agents like those at F.C.
  • Tucker Company and Century 21 serve the area and can assist with short term rental investments.
  • Mashvisor provides nationwide Airbnb investment analysis tools and property recommendations for small markets like Bourbon.
  • BiggerPockets connects investors with local agents and provides market data for rural Indiana markets.
  • AirDNA offers short term rental market analytics for the northern Indiana region including Marshall County where Bourbon is located.
  • Local agents at Coldwell Banker and RE/MAX offices in nearby Plymouth and Warsaw frequently work with investors seeking lake area properties suitable for vacation rentals.
  • RedAwning provides property management and investment consulting services for short term rentals in rural Indiana markets.
  • Awning offers end to end Airbnb investment services including property identification and management in secondary markets throughout Indiana.

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Success Rate
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Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
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Success Rate
Inconsistent ROI, no guarantees
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Generic metrics, inaccurate estimates
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Partial services only
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