Is Detroit, Michigan Good for Airbnb Investment?

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Detroit, Michigan Airbnb Investment Overview

Is Airbnb a Good Investment in Detroit, Michigan?

Investing in Airbnb properties in Detroit, Michigan, presents a compelling opportunity for several reasons. The city's current market conditions are characterized by revitalized neighborhoods, ongoing urban development, and relatively affordable property values compared to other major U.S. cities, making entry into the real estate market more accessible for investors. Tourism trends in Detroit are on a steady upward trajectory, fueled by its rich history, burgeoning arts and culture scene, new entertainment venues, and a growing reputation as a foodie destination. This consistent influx of visitors, both leisure and business travelers, creates a strong demand for short-term accommodations. The investment potential is further enhanced by initiatives aimed at attracting new businesses and residents, which contribute to a stable and growing rental market. While due diligence on specific neighborhoods and regulations is always advised, Detroit offers a promising environment for profitable Airbnb investments with potential for significant returns and capital appreciation.

How Much Does an Average Airbnb Earn in Detroit?

Average Airbnb earnings in Detroit range from $1,200 to $2,800 per month for typical properties, with downtown and midtown listings commanding higher rates of $80-150 per night compared to outer neighborhoods at $45-85 per night. Seasonal variations show peak earnings during summer months and major events like the Detroit Auto Show, with revenue increases of 25-40% above winter baseline rates. Properties near popular attractions such as the Detroit Institute of Arts, Comerica Park, and the riverfront consistently outperform suburban listings by 30-50%. Key factors affecting earnings include property size (entire homes averaging $2,100 monthly versus private rooms at $900), proximity to downtown core, parking availability, and property condition, with newly renovated spaces earning premiums of 20-35% over dated accommodations. Occupancy rates typically range from 45-65% annually, with successful hosts maintaining 70%+ occupancy through competitive pricing, professional photography, and responsive guest communication. Revenue data is estimated based on industry reports from vacation rental analytics platforms and local market surveys, though specific source attribution varies due to proprietary nature of earnings databases.

Airbnb Return on Investment in Detroit

Airbnb investments in Detroit typically generate ROI between 8-15% annually, with higher-performing properties in downtown areas like Midtown and Corktown achieving 12-18% returns due to strong demand from business travelers and tourists visiting the revitalized downtown core. The average payback period ranges from 6-10 years depending on property acquisition costs and renovation needs, with many investors seeing break-even within 7-8 years when factoring in Detroit's relatively low property prices averaging $50,000-$150,000 for investment-suitable homes. Compared to traditional long-term rentals in Detroit, which typically yield 6-10% ROI annually, short-term rentals can outperform by 2-5 percentage points, though they require significantly more active management and carry higher operational costs including cleaning, utilities, and platform fees that can consume 30-40% of gross rental income. The Detroit market benefits from average daily rates of $80-$120 for well-positioned properties with occupancy rates around 60-70% annually, making it particularly attractive for investors willing to handle the increased management complexity in exchange for superior returns compared to conventional rental strategies.

Average Airbnb Occupancy Rate in Detroit

Detroit's Airbnb occupancy rates average approximately 55-60% annually, with significant seasonal variation ranging from 45-50% during winter months (December-February) to peak rates of 70-75% in summer (June-August), particularly during major events like the Detroit Auto Show in January and summer festivals. The city experiences its highest occupancy during warm weather months when tourism increases and outdoor activities are popular, while spring and fall maintain moderate rates around 60-65%. Detroit's occupancy rates typically lag behind Michigan's state average of 65-70% and the national average of 68-72%, primarily due to the city's ongoing urban revitalization efforts and smaller tourism market compared to destinations like Grand Rapids or Traverse City within the state, though certain neighborhoods like Downtown, Midtown, and Corktown perform significantly better with rates approaching 70-80% during peak periods, while outer residential areas may see rates as low as 40-45% during off-peak times.

Best Neighborhoods for Airbnb in Detroit

The best neighborhoods for Airbnb investment in Detroit include Downtown/Central Business District, which offers proximity to major attractions like the Renaissance Center, sports venues, and corporate headquarters, commanding premium nightly rates from business travelers and tourists. Midtown/Corktown stands out for its vibrant arts scene, walkable streets, trendy restaurants, and proximity to Wayne State University, attracting young professionals and visitors seeking an authentic urban experience. Eastern Market provides unique appeal with its historic farmers market, growing food scene, and relatively affordable property prices while maintaining strong rental demand from weekend visitors. The Riverfront/Hart Plaza area capitalizes on waterfront views and proximity to major events and festivals, allowing for higher pricing power especially during summer months. New Center offers good value with its central location, ongoing revitalization efforts, and proximity to the Detroit Medical Center, attracting medical professionals and visitors. Brush Park combines historic charm with new development, appealing to tourists interested in Detroit's architectural heritage while benefiting from downtown proximity. Finally, the Villages (Indian Village/Boston-Edison) provide upscale accommodations in historic mansions, targeting luxury travelers and those seeking unique architectural experiences, though requiring higher initial investment for property acquisition and renovation.

Short-term Rental Regulations in Detroit

Detroit requires short-term rental operators to obtain a business license and register with the city, with properties limited to a maximum of 12 guests and no more than 6 bedrooms per unit. Owner-occupancy is not required for short-term rentals, allowing investment properties to operate as vacation rentals throughout the city. The properties must comply with residential zoning requirements and are generally permitted in R1 through R6 residential districts, though some restrictions may apply in historic districts. The registration process involves submitting an application to the Buildings, Safety Engineering and Environmental Department, paying applicable fees of approximately $75-150 annually, and ensuring the property meets basic safety and habitability standards including smoke detectors, carbon monoxide detectors, and proper egress routes. Recent changes implemented around 2019-2020 established clearer guidelines for noise ordinances, parking requirements of one space per bedroom, and mandatory contact information posting for a local representative available 24/7 to address neighbor concerns. Properties must also comply with Michigan's sales tax requirements and maintain liability insurance, while the city has increased enforcement efforts including potential fines of $500-2,500 for non-compliance with registration and safety requirements.

Short-term Rental Fees and Taxes in Detroit

Short-term rentals in Detroit, Michigan are subject to several fees and taxes including a 6% state sales tax, a 6% state use tax on lodging, and Detroit's city excise tax of 3% on rental accommodations. Property owners must obtain a short-term rental license from the city costing approximately $150-200 annually, plus a one-time registration fee of around $75-100. The Michigan Department of Treasury requires sales tax registration which typically costs $25. Wayne County may impose additional transient occupancy taxes of 2-3% depending on the specific location within the county. Property owners are also responsible for standard property taxes, business license fees of approximately $50-75 annually, and potential homeowners association fees if applicable. Fire safety inspections may be required at costs ranging from $100-150, and some properties may need zoning compliance certificates costing $50-100. The total effective tax rate on short-term rental income can reach 17-18% when combining state, county, and city taxes, not including the various licensing and permit fees that can total $300-500 annually per property.

Is Airbnb a Good Investment in Detroit, Michigan?

Investing in Airbnb properties in Detroit, Michigan, presents a compelling opportunity for several reasons. The city's current market conditions are characterized by revitalized neighborhoods, ongoing urban development, and relatively affordable property values compared to other major U.S. cities, making entry into the real estate market more accessible for investors. Tourism trends in Detroit are on a steady upward trajectory, fueled by its rich history, burgeoning arts and culture scene, new entertainment venues, and a growing reputation as a foodie destination. This consistent influx of visitors, both leisure and business travelers, creates a strong demand for short-term accommodations. The investment potential is further enhanced by initiatives aimed at attracting new businesses and residents, which contribute to a stable and growing rental market. While due diligence on specific neighborhoods and regulations is always advised, Detroit offers a promising environment for profitable Airbnb investments with potential for significant returns and capital appreciation.

How Much Does an Average Airbnb Earn in Detroit?

Average Airbnb earnings in Detroit range from $1,200 to $2,800 per month for typical properties, with downtown and midtown listings commanding higher rates of $80-150 per night compared to outer neighborhoods at $45-85 per night. Seasonal variations show peak earnings during summer months and major events like the Detroit Auto Show, with revenue increases of 25-40% above winter baseline rates. Properties near popular attractions such as the Detroit Institute of Arts, Comerica Park, and the riverfront consistently outperform suburban listings by 30-50%. Key factors affecting earnings include property size (entire homes averaging $2,100 monthly versus private rooms at $900), proximity to downtown core, parking availability, and property condition, with newly renovated spaces earning premiums of 20-35% over dated accommodations. Occupancy rates typically range from 45-65% annually, with successful hosts maintaining 70%+ occupancy through competitive pricing, professional photography, and responsive guest communication. Revenue data is estimated based on industry reports from vacation rental analytics platforms and local market surveys, though specific source attribution varies due to proprietary nature of earnings databases.

Airbnb Return on Investment in Detroit

Airbnb investments in Detroit typically generate ROI between 8-15% annually, with higher-performing properties in downtown areas like Midtown and Corktown achieving 12-18% returns due to strong demand from business travelers and tourists visiting the revitalized downtown core. The average payback period ranges from 6-10 years depending on property acquisition costs and renovation needs, with many investors seeing break-even within 7-8 years when factoring in Detroit's relatively low property prices averaging $50,000-$150,000 for investment-suitable homes. Compared to traditional long-term rentals in Detroit, which typically yield 6-10% ROI annually, short-term rentals can outperform by 2-5 percentage points, though they require significantly more active management and carry higher operational costs including cleaning, utilities, and platform fees that can consume 30-40% of gross rental income. The Detroit market benefits from average daily rates of $80-$120 for well-positioned properties with occupancy rates around 60-70% annually, making it particularly attractive for investors willing to handle the increased management complexity in exchange for superior returns compared to conventional rental strategies.

Average Airbnb Occupancy Rate in Detroit

Detroit's Airbnb occupancy rates average approximately 55-60% annually, with significant seasonal variation ranging from 45-50% during winter months (December-February) to peak rates of 70-75% in summer (June-August), particularly during major events like the Detroit Auto Show in January and summer festivals. The city experiences its highest occupancy during warm weather months when tourism increases and outdoor activities are popular, while spring and fall maintain moderate rates around 60-65%. Detroit's occupancy rates typically lag behind Michigan's state average of 65-70% and the national average of 68-72%, primarily due to the city's ongoing urban revitalization efforts and smaller tourism market compared to destinations like Grand Rapids or Traverse City within the state, though certain neighborhoods like Downtown, Midtown, and Corktown perform significantly better with rates approaching 70-80% during peak periods, while outer residential areas may see rates as low as 40-45% during off-peak times.

Best Neighborhoods for Airbnb in Detroit

The best neighborhoods for Airbnb investment in Detroit include Downtown/Central Business District, which offers proximity to major attractions like the Renaissance Center, sports venues, and corporate headquarters, commanding premium nightly rates from business travelers and tourists. Midtown/Corktown stands out for its vibrant arts scene, walkable streets, trendy restaurants, and proximity to Wayne State University, attracting young professionals and visitors seeking an authentic urban experience. Eastern Market provides unique appeal with its historic farmers market, growing food scene, and relatively affordable property prices while maintaining strong rental demand from weekend visitors. The Riverfront/Hart Plaza area capitalizes on waterfront views and proximity to major events and festivals, allowing for higher pricing power especially during summer months. New Center offers good value with its central location, ongoing revitalization efforts, and proximity to the Detroit Medical Center, attracting medical professionals and visitors. Brush Park combines historic charm with new development, appealing to tourists interested in Detroit's architectural heritage while benefiting from downtown proximity. Finally, the Villages (Indian Village/Boston-Edison) provide upscale accommodations in historic mansions, targeting luxury travelers and those seeking unique architectural experiences, though requiring higher initial investment for property acquisition and renovation.

Short-term Rental Regulations in Detroit

Detroit requires short-term rental operators to obtain a business license and register with the city, with properties limited to a maximum of 12 guests and no more than 6 bedrooms per unit. Owner-occupancy is not required for short-term rentals, allowing investment properties to operate as vacation rentals throughout the city. The properties must comply with residential zoning requirements and are generally permitted in R1 through R6 residential districts, though some restrictions may apply in historic districts. The registration process involves submitting an application to the Buildings, Safety Engineering and Environmental Department, paying applicable fees of approximately $75-150 annually, and ensuring the property meets basic safety and habitability standards including smoke detectors, carbon monoxide detectors, and proper egress routes. Recent changes implemented around 2019-2020 established clearer guidelines for noise ordinances, parking requirements of one space per bedroom, and mandatory contact information posting for a local representative available 24/7 to address neighbor concerns. Properties must also comply with Michigan's sales tax requirements and maintain liability insurance, while the city has increased enforcement efforts including potential fines of $500-2,500 for non-compliance with registration and safety requirements.

Short-term Rental Fees and Taxes in Detroit

Short-term rentals in Detroit, Michigan are subject to several fees and taxes including a 6% state sales tax, a 6% state use tax on lodging, and Detroit's city excise tax of 3% on rental accommodations. Property owners must obtain a short-term rental license from the city costing approximately $150-200 annually, plus a one-time registration fee of around $75-100. The Michigan Department of Treasury requires sales tax registration which typically costs $25. Wayne County may impose additional transient occupancy taxes of 2-3% depending on the specific location within the county. Property owners are also responsible for standard property taxes, business license fees of approximately $50-75 annually, and potential homeowners association fees if applicable. Fire safety inspections may be required at costs ranging from $100-150, and some properties may need zoning compliance certificates costing $50-100. The total effective tax rate on short-term rental income can reach 17-18% when combining state, county, and city taxes, not including the various licensing and permit fees that can total $300-500 annually per property.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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Everything Smart Investors Ask About STR Wealth Building

How to start an Airbnb in Detroit, Michigan?

To start an Airbnb in Detroit, Michigan, begin by researching local regulations as Detroit requires short-term rental operators to obtain a business license through the city's Buildings, Safety Engineering and Environmental Department and comply with zoning ordinances that may restrict rentals in certain residential areas. Obtain necessary permits including a Certificate of Compliance inspection ($150-300), business license ($35-75), and potentially a Certificate of Occupancy if required by your specific zone. Find a suitable property by analyzing Detroit neighborhoods like Midtown, Corktown, or Downtown for tourist appeal and rental demand, considering properties near attractions like the Detroit Institute of Arts, Ford Field, or the riverfront, with average nightly rates ranging $60-150 depending on location and amenities. Furnish the space with essential amenities including reliable WiFi, comfortable bedding, basic kitchen supplies, cleaning supplies, and safety equipment like smoke detectors and carbon monoxide detectors, budgeting approximately $3,000-8,000 for initial furnishing depending on property size. List your property on Airbnb and other platforms like VRBO, creating compelling photos and descriptions that highlight Detroit's cultural renaissance and proximity to major attractions, setting competitive pricing based on local market analysis. Manage your rental by establishing cleaning protocols between guests, responding promptly to inquiries and reviews, maintaining the property regularly, keeping detailed financial records for tax purposes, and ensuring compliance with Michigan's 6% sales tax and Detroit's hotel tax requirements while building relationships with local cleaning services and maintenance contractors for efficient operations.

What's the best way to identify good STR properties in Detroit, Michigan?

To identify profitable STR properties in Detroit, Michigan, focus on location criteria including proximity to downtown attractions like the Renaissance Center and Hart Plaza, walkable neighborhoods such as Midtown, Corktown, and Eastern Market, and areas near Wayne State University and major hospitals for consistent demand. Target property features like 2-4 bedroom homes or condos with parking, updated kitchens and bathrooms, unique architectural elements reflecting Detroit's historic character, and reliable internet for business travelers. Conduct pricing analysis by researching comparable Airbnb listings in similar neighborhoods, analyzing seasonal demand patterns around events like the Detroit Auto Show and summer festivals, and calculating potential revenue against acquisition costs targeting 8-12% annual returns. Research competition by monitoring occupancy rates and pricing strategies of existing STRs within a 2-mile radius, identifying gaps in luxury or budget segments, and studying guest reviews to understand market preferences. Utilize tools and resources specific to Detroit including AirDNA for market analytics, STR data from platforms like Mashvisor, local real estate agents familiar with investment properties, Detroit's zoning regulations and STR licensing requirements, and neighborhood crime statistics from Detroit Open Data Portal to ensure guest safety and property security.

How to get an Airbnb permit in Detroit, Michigan?

To obtain an Airbnb/STR permit in Detroit, Michigan, you must first register with the City of Detroit's Buildings, Safety Engineering & Environmental Department (BSEED) by visiting their office at 2 Woodward Avenue or applying online through the city's portal. Required documents include a completed short-term rental registration application, proof of property ownership or lease agreement, certificate of occupancy, proof of liability insurance (minimum $1 million), floor plan of the rental unit, and valid Michigan driver's license or state ID. The registration fee is approximately $250 annually, with additional inspection fees of around $150-200 if required. You must also obtain a business license from the city for approximately $75 and register with the Michigan Department of Treasury for tax purposes. The property must comply with Detroit's zoning ordinances, fire safety codes, and building standards, including having working smoke and carbon monoxide detectors, proper egress windows, and meeting occupancy limits. The typical timeline is 4-6 weeks from application submission to approval, assuming all documents are complete and no major property issues are identified during inspection. Once approved, you must display the registration number in all listings and remit the required city taxes quarterly.

Is it legal to operate a short-term rental in Detroit, Michigan?

Short-term rentals (STRs) are legal in Detroit, Michigan, but operate under a comprehensive regulatory framework established in 2018 and updated in 2021. The city requires STR operators to obtain a license, pay annual fees ranging from $250-$500 depending on property type, and comply with safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers. STRs are prohibited in certain residential districts and must maintain a minimum 300-foot separation from other licensed STRs in some neighborhoods to prevent over-concentration. Properties must be owner-occupied or the owner must live within 25 miles of Detroit, and rentals are limited to a maximum of 12 guests with no more than 2 guests per bedroom. The city has implemented noise ordinances, parking requirements, and mandates that operators provide 24/7 contact information to neighbors. Recent changes include stricter enforcement mechanisms, increased penalties for violations up to $1,000 per day, and enhanced neighborhood notification requirements. Detroit's approach balances tourism revenue with neighborhood preservation, requiring operators to register with the city's Buildings, Safety Engineering and Environmental Department and maintain compliance with zoning regulations that vary by district.

What are the best places to invest in Airbnb in Detroit, Michigan?

The best Airbnb investment areas in Detroit include Downtown Detroit, particularly around Campus Martius and the Theater District, which attracts business travelers, sports fans visiting Ford Field and Little Caesars Arena, and tourists exploring the Renaissance Center and riverfront. Midtown/Corktown offers strong potential due to its proximity to Wayne State University, the Detroit Medical Center, and trendy restaurants and breweries, drawing both business travelers and young professionals. The Eastern Market district is attractive for its weekend farmers market, nearby entertainment venues, and growing arts scene. Greektown provides excellent opportunities with its casino, restaurants, and nightlife attracting weekend visitors and convention attendees. The Riverfront/Renaissance Center area appeals to business travelers and tourists interested in the Detroit RiverWalk and proximity to Canada. Finally, the emerging areas of Brush Park and New Center offer good value investments with ongoing revitalization efforts, proximity to the Detroit Institute of Arts, and the historic Boston-Edison neighborhood nearby, attracting visitors interested in Detroit's architectural heritage and cultural renaissance.

Airbnb and lodging taxes in Detroit, Michigan

In Detroit, Michigan, Airbnb properties are subject to multiple lodging taxes including the Michigan Sales Tax of 6% on short-term rentals under 30 days, the Michigan Use Tax of 6% when applicable, Detroit's City Income Tax which may apply to rental income, and potentially Wayne County lodging taxes. The state sales tax is collected by hosts and remitted monthly to the Michigan Department of Treasury if gross receipts exceed $1,000 annually, with returns due by the 20th of the following month. Detroit requires business licenses for short-term rental operators and may impose additional local accommodation taxes ranging from 2-5% depending on the specific district and property type. Airbnb automatically collects and remits state sales tax in Michigan as of 2018 through their platform for participating hosts, but hosts remain responsible for local Detroit taxes, business license fees, and income tax obligations. Properties rented for 30 days or longer are generally exempt from transient lodging taxes but may still be subject to regular sales tax on certain services, and owner-occupied properties may qualify for reduced rates under certain circumstances.

Total cost to purchase, furnish and operate an Airbnb in Detroit, Michigan

Starting an Airbnb in Detroit, Michigan requires approximately $85,000-$120,000 in total initial investment. Property purchase costs average $65,000-$85,000 based on Detroit's median home prices as of 2023, though renovated properties in desirable neighborhoods like Midtown or Corktown can reach $120,000-$150,000. Furnishing costs typically range $8,000-$15,000 for a complete 2-3 bedroom setup including furniture, appliances, linens, and decor from retailers like IKEA, Wayfair, and local suppliers. Initial setup expenses including professional photography, listing creation, and marketing materials cost approximately $1,500-$2,500. Detroit requires a short-term rental permit costing $250 annually, plus business license fees of $75, and potential zoning compliance costs of $500-$1,000. Insurance including landlord coverage and short-term rental protection averages $150-$250 monthly or $1,800-$3,000 annually. Utility setup and deposits for electricity, gas, water, internet, and cable total approximately $800-$1,200 initially, with monthly costs of $200-$350. First six months of operating expenses including utilities, cleaning supplies, maintenance reserves, platform fees to Airbnb and VRBO, and marketing costs range $3,500-$5,500, bringing the total startup investment to approximately $85,000-$120,000 depending on property condition and neighborhood choice.

Are Airbnb properties in Detroit, Michigan profitable?

Airbnb properties in Detroit, Michigan show strong profitability potential with average annual revenues ranging from $15,000-$35,000 for typical 2-3 bedroom properties, while operating expenses typically run $8,000-$18,000 annually including property taxes ($2,000-$4,000), utilities ($1,800-$2,400), cleaning fees ($2,400-$3,600), maintenance ($1,500-$3,000), and Airbnb fees (3% host fee), resulting in profit margins of 35-55% for well-managed properties. Success factors include proximity to downtown attractions like the Detroit Institute of Arts and Ford Field, competitive pricing at $75-$125 per night, and targeting business travelers and event attendees, with properties in Midtown, Corktown, and downtown areas performing best due to walkability and safety perceptions. Case studies from 2022-2023 show renovated historic homes in areas like Eastern Market generating $28,000-$32,000 annually with 65-75% occupancy rates, while properties in emerging neighborhoods like Southwest Detroit achieve 45-60% occupancy with revenues of $18,000-$24,000, though success heavily depends on property condition, professional photography, responsive hosting, and strategic pricing during major events like the Detroit Auto Show and Lions games.

What is the expected return on investment for an Airbnb in Detroit, Michigan?

Airbnb investments in Detroit, Michigan typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-15% depending on property location and renovation costs. Properties in downtown areas like Midtown, Corktown, and the Central Business District command higher nightly rates of $80-150, while outer neighborhoods average $45-80 per night. Initial investment costs are relatively low with median property prices around $75,000-150,000, though renovation expenses can add $20,000-50,000 for competitive listings. Most investors achieve profitability within 18-24 months, with occupancy rates averaging 65-75% annually. The market benefits from Detroit's ongoing revitalization, major events at Ford Field and Little Caesars Arena, and growing medical tourism from the Detroit Medical Center, though seasonal fluctuations occur with lower winter occupancy rates of 45-55% compared to summer peaks of 80-90%.

What company can help me find and buy a profitable Airbnb in Detroit, Michigan?

STRSearch is a national platform that helps investors identify profitable short-term rental properties in Detroit, Michigan, along with local companies like Detroit Property Exchange and Motor City Real Estate Investors who specialize in Airbnb investment properties. National services include Mashvisor, AirDNA, and BiggerPockets which provide market analysis and property recommendations for Detroit's emerging short-term rental market. Local real estate agents such as those at Keller Williams Detroit Metro, RE/MAX Metropolitan, and Coldwell Banker Weir Manuel focus on investment properties in neighborhoods like Midtown, Corktown, and downtown Detroit. Additional services include RedAwning for property management, Awning for Airbnb investment analysis, and local property management companies like Detroit Property Management Group and Great Lakes Property Management who help investors maximize their rental income in Detroit's growing tourism and business travel market.

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