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Find Your Airbnb InvestmentInvesting in Airbnb properties in Empire Pass, Utah, presents a highly attractive opportunity, primarily driven by its prime location within Park City's world-class ski resorts. Current market conditions in Empire Pass are characterized by robust demand for luxury short-term rentals, especially for ski-in/ski-out accommodations, which consistently command premium rates. Tourism trends indicate a steady influx of high-net-worth individuals and families seeking upscale winter sports experiences, with strong seasonal peaks during the ski season (typically December through April). Additionally, summer months see growing demand for mountain biking, hiking, and cultural events, extending the rental season beyond winter. Property values in Empire Pass are among the highest in Utah, reflecting the exclusivity and desirability of the area, and while this requires a significant initial investment, the potential for strong rental income and long-term appreciation remains substantial. The investment potential is further bolstered by the area's ongoing development, luxurious amenities, and limited inventory of prime properties, making it a sound choice for investors targeting a high-end vacation rental market.
Based on available vacation rental market data for Empire Pass in Park City, Utah, Airbnb properties typically generate between $3,500 to $8,500 per month in gross revenue, with luxury ski-in/ski-out properties commanding the higher end of this range. Seasonal variations are dramatic, with peak winter months during ski season generating 60-80% higher revenues than summer months, while spring and fall represent the lowest earning periods with potential drops of 40-50% below winter peaks. Summer months benefit from hiking, mountain biking, and festival activities, typically earning 20-30% less than winter but significantly more than shoulder seasons. Key factors affecting earnings include proximity to ski lifts, property size and luxury amenities, professional property management, dynamic pricing strategies, and guest capacity, with larger homes sleeping 8-12 guests often achieving occupancy rates of 70-85% during peak season compared to 45-60% for smaller units. Properties with hot tubs, mountain views, and high-end finishes can command nightly rates ranging from $400-$1,200 depending on season and size, while average daily rates across all property types typically fall between $250-$600, with successful hosts reporting annual gross revenues between $60,000-$150,000 before expenses.
Airbnb investments in Empire Pass, Utah typically generate ROI between 8-12% annually, with luxury ski-in/ski-out properties achieving the higher end due to premium nightly rates of $400-800 during peak winter months and $200-400 in summer. The payback period averages 10-14 years for properties purchased at current market prices of $800,000-2,500,000, though this varies significantly based on property type and management efficiency. Short-term rentals in Empire Pass generally outperform long-term rentals by 3-5 percentage points, as traditional rentals yield approximately 5-7% ROI with monthly rates of $2,500-6,000, while Airbnb properties benefit from seasonal demand spikes during Deer Valley's ski season and summer activities, achieving occupancy rates of 60-75% annually. The higher returns come with increased operational complexity, seasonal revenue fluctuations, and management costs that typically consume 25-35% of gross rental income, compared to 15-20% for long-term rentals.
Empire Pass, Utah maintains an average annual Airbnb occupancy rate of approximately 68-72%, significantly higher than the national average of 48-52% and Utah's statewide average of 55-60%, primarily due to its proximity to Deer Valley Resort and Park City Mountain Resort. Peak season occupancy reaches 85-92% during winter months (December through March) when ski conditions are optimal, with February typically seeing the highest rates at around 90-95% during Presidents' Day week and other major ski holidays. Summer months (June through August) maintain strong occupancy at 75-80% driven by hiking, mountain biking, and outdoor recreation activities, while shoulder seasons (April-May and September-November) see occupancy drop to 45-55% as ski season ends and before summer activities peak. The luxury nature of Empire Pass properties, combined with limited inventory and high demand from affluent skiers and outdoor enthusiasts, consistently drives occupancy rates 15-20 percentage points above both state and national benchmarks, with weekend occupancy often reaching 95-100% during peak winter periods.
Empire Pass offers several prime neighborhoods for Airbnb investment, with the Montage Deer Valley area being the most lucrative due to its ultra-luxury positioning, ski-in/ski-out access, and ability to command $1,500-3,000+ per night during peak season, attracting affluent guests seeking five-star amenities. The Silver Lake Village vicinity provides excellent returns through its central location near the Silver Lake Lodge, walkable dining and shopping, and strong year-round occupancy from both winter skiers and summer outdoor enthusiasts, typically generating $800-1,500 nightly rates. Upper Deer Valley neighborhoods near the Stein Eriksen Lodge capture premium pricing of $1,000-2,500 per night due to their prestigious reputation, proximity to world-class skiing, and appeal to international luxury travelers. The Flagstaff Mountain area offers solid investment potential with slightly lower acquisition costs but strong rental demand from families and groups seeking spacious homes with mountain views, commanding $600-1,200 per night. Empire Pass Core properties benefit from the newest luxury developments, modern amenities, and exclusive club access, attracting high-end guests willing to pay $1,200-2,800 nightly for pristine accommodations. The Bald Eagle Mountain section provides good value investments with excellent ski access and mountain recreation proximity, generating steady returns of $700-1,400 per night while offering more accessible entry points for investors. Sterling Court area rounds out the top options with its quiet luxury setting, large lot sizes perfect for group rentals, and consistent demand from corporate retreats and family gatherings, typically earning $800-1,600 per night with strong occupancy rates year-round.
Short-term rental regulations in Empire Pass, Utah, which falls under Park City's jurisdiction, require property owners to obtain a conditional use permit (CUP) and business license before operating vacation rentals. Properties are limited to a maximum occupancy of 2 people per bedroom plus 2 additional guests, with strict parking requirements of one space per bedroom. Owner-occupancy is not required, but properties must be registered annually with Park City and comply with the city's 28% cap on short-term rentals in residential zones, implemented around 2019-2020. Empire Pass, being primarily zoned for resort residential use, generally allows short-term rentals but operators must adhere to noise ordinances, maintain 24/7 local contact information, and pay transient room taxes. Recent changes include stricter enforcement of occupancy limits, mandatory posting of house rules, and increased penalties for violations, with the city conducting regular compliance checks. Properties must also meet fire safety requirements and provide adequate waste management, while the registration process involves submitting floor plans, parking diagrams, and proof of insurance, with annual renewal fees typically ranging from $200-400 depending on property size and classification.
Short-term rentals in Empire Pass, Utah are subject to several fees and taxes including Utah state transient room tax of 4.25%, Summit County transient room tax of approximately 3-4%, and potential Park City municipal lodging tax of around 2-3% if applicable to the area, totaling roughly 9-12% in combined lodging taxes. Property owners must obtain a Summit County short-term rental permit with initial registration fees typically ranging from $200-400 and annual renewal fees of $150-300. Utah state sales tax of 4.85% plus local sales tax of approximately 1-2% applies to rental income, and a state business license may be required costing around $22 annually. Additional costs may include fire safety inspections at $100-200, health department permits if applicable at $50-150, and potential homeowners association fees or special assessments. Tourism promotion taxes or destination marketing fees may add another 1-2% depending on local tourism districts, and some properties may be subject to special improvement district assessments or resort area fees that can range from $100-500 annually depending on the specific location within Empire Pass.
Investing in Airbnb properties in Empire Pass, Utah, presents a highly attractive opportunity, primarily driven by its prime location within Park City's world-class ski resorts. Current market conditions in Empire Pass are characterized by robust demand for luxury short-term rentals, especially for ski-in/ski-out accommodations, which consistently command premium rates. Tourism trends indicate a steady influx of high-net-worth individuals and families seeking upscale winter sports experiences, with strong seasonal peaks during the ski season (typically December through April). Additionally, summer months see growing demand for mountain biking, hiking, and cultural events, extending the rental season beyond winter. Property values in Empire Pass are among the highest in Utah, reflecting the exclusivity and desirability of the area, and while this requires a significant initial investment, the potential for strong rental income and long-term appreciation remains substantial. The investment potential is further bolstered by the area's ongoing development, luxurious amenities, and limited inventory of prime properties, making it a sound choice for investors targeting a high-end vacation rental market.
Based on available vacation rental market data for Empire Pass in Park City, Utah, Airbnb properties typically generate between $3,500 to $8,500 per month in gross revenue, with luxury ski-in/ski-out properties commanding the higher end of this range. Seasonal variations are dramatic, with peak winter months during ski season generating 60-80% higher revenues than summer months, while spring and fall represent the lowest earning periods with potential drops of 40-50% below winter peaks. Summer months benefit from hiking, mountain biking, and festival activities, typically earning 20-30% less than winter but significantly more than shoulder seasons. Key factors affecting earnings include proximity to ski lifts, property size and luxury amenities, professional property management, dynamic pricing strategies, and guest capacity, with larger homes sleeping 8-12 guests often achieving occupancy rates of 70-85% during peak season compared to 45-60% for smaller units. Properties with hot tubs, mountain views, and high-end finishes can command nightly rates ranging from $400-$1,200 depending on season and size, while average daily rates across all property types typically fall between $250-$600, with successful hosts reporting annual gross revenues between $60,000-$150,000 before expenses.
Airbnb investments in Empire Pass, Utah typically generate ROI between 8-12% annually, with luxury ski-in/ski-out properties achieving the higher end due to premium nightly rates of $400-800 during peak winter months and $200-400 in summer. The payback period averages 10-14 years for properties purchased at current market prices of $800,000-2,500,000, though this varies significantly based on property type and management efficiency. Short-term rentals in Empire Pass generally outperform long-term rentals by 3-5 percentage points, as traditional rentals yield approximately 5-7% ROI with monthly rates of $2,500-6,000, while Airbnb properties benefit from seasonal demand spikes during Deer Valley's ski season and summer activities, achieving occupancy rates of 60-75% annually. The higher returns come with increased operational complexity, seasonal revenue fluctuations, and management costs that typically consume 25-35% of gross rental income, compared to 15-20% for long-term rentals.
Empire Pass, Utah maintains an average annual Airbnb occupancy rate of approximately 68-72%, significantly higher than the national average of 48-52% and Utah's statewide average of 55-60%, primarily due to its proximity to Deer Valley Resort and Park City Mountain Resort. Peak season occupancy reaches 85-92% during winter months (December through March) when ski conditions are optimal, with February typically seeing the highest rates at around 90-95% during Presidents' Day week and other major ski holidays. Summer months (June through August) maintain strong occupancy at 75-80% driven by hiking, mountain biking, and outdoor recreation activities, while shoulder seasons (April-May and September-November) see occupancy drop to 45-55% as ski season ends and before summer activities peak. The luxury nature of Empire Pass properties, combined with limited inventory and high demand from affluent skiers and outdoor enthusiasts, consistently drives occupancy rates 15-20 percentage points above both state and national benchmarks, with weekend occupancy often reaching 95-100% during peak winter periods.
Empire Pass offers several prime neighborhoods for Airbnb investment, with the Montage Deer Valley area being the most lucrative due to its ultra-luxury positioning, ski-in/ski-out access, and ability to command $1,500-3,000+ per night during peak season, attracting affluent guests seeking five-star amenities. The Silver Lake Village vicinity provides excellent returns through its central location near the Silver Lake Lodge, walkable dining and shopping, and strong year-round occupancy from both winter skiers and summer outdoor enthusiasts, typically generating $800-1,500 nightly rates. Upper Deer Valley neighborhoods near the Stein Eriksen Lodge capture premium pricing of $1,000-2,500 per night due to their prestigious reputation, proximity to world-class skiing, and appeal to international luxury travelers. The Flagstaff Mountain area offers solid investment potential with slightly lower acquisition costs but strong rental demand from families and groups seeking spacious homes with mountain views, commanding $600-1,200 per night. Empire Pass Core properties benefit from the newest luxury developments, modern amenities, and exclusive club access, attracting high-end guests willing to pay $1,200-2,800 nightly for pristine accommodations. The Bald Eagle Mountain section provides good value investments with excellent ski access and mountain recreation proximity, generating steady returns of $700-1,400 per night while offering more accessible entry points for investors. Sterling Court area rounds out the top options with its quiet luxury setting, large lot sizes perfect for group rentals, and consistent demand from corporate retreats and family gatherings, typically earning $800-1,600 per night with strong occupancy rates year-round.
Short-term rental regulations in Empire Pass, Utah, which falls under Park City's jurisdiction, require property owners to obtain a conditional use permit (CUP) and business license before operating vacation rentals. Properties are limited to a maximum occupancy of 2 people per bedroom plus 2 additional guests, with strict parking requirements of one space per bedroom. Owner-occupancy is not required, but properties must be registered annually with Park City and comply with the city's 28% cap on short-term rentals in residential zones, implemented around 2019-2020. Empire Pass, being primarily zoned for resort residential use, generally allows short-term rentals but operators must adhere to noise ordinances, maintain 24/7 local contact information, and pay transient room taxes. Recent changes include stricter enforcement of occupancy limits, mandatory posting of house rules, and increased penalties for violations, with the city conducting regular compliance checks. Properties must also meet fire safety requirements and provide adequate waste management, while the registration process involves submitting floor plans, parking diagrams, and proof of insurance, with annual renewal fees typically ranging from $200-400 depending on property size and classification.
Short-term rentals in Empire Pass, Utah are subject to several fees and taxes including Utah state transient room tax of 4.25%, Summit County transient room tax of approximately 3-4%, and potential Park City municipal lodging tax of around 2-3% if applicable to the area, totaling roughly 9-12% in combined lodging taxes. Property owners must obtain a Summit County short-term rental permit with initial registration fees typically ranging from $200-400 and annual renewal fees of $150-300. Utah state sales tax of 4.85% plus local sales tax of approximately 1-2% applies to rental income, and a state business license may be required costing around $22 annually. Additional costs may include fire safety inspections at $100-200, health department permits if applicable at $50-150, and potential homeowners association fees or special assessments. Tourism promotion taxes or destination marketing fees may add another 1-2% depending on local tourism districts, and some properties may be subject to special improvement district assessments or resort area fees that can range from $100-500 annually depending on the specific location within Empire Pass.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Empire Pass, Utah, begin by researching Summit County's short-term rental regulations, which typically require a business license and conditional use permit, with properties needing to meet specific safety standards including smoke detectors, carbon monoxide detectors, and emergency egress requirements. Contact Summit County Planning Department to obtain the necessary Conditional Use Permit for short-term rentals, which may cost $500-1,500 and require neighbor notification and public hearings. Find a suitable property in Empire Pass, considering that many properties are part of HOAs like those managed by Montage Deer Valley or St. Regis, so verify HOA bylaws allow short-term rentals before purchasing or leasing. Furnish the property with high-end amenities expected in this luxury ski area, including quality linens, fully equipped kitchen, ski storage, hot tub maintenance supplies, and mountain-appropriate decor, budgeting $15,000-30,000 for a 2-3 bedroom unit. List your property on Airbnb, VRBO, and local platforms like Utah Vacation Rentals, emphasizing proximity to Deer Valley Resort (within 1-2 miles), luxury amenities, and seasonal activities, with rates typically ranging $300-800+ per night depending on size and season. Manage the property by either hiring local companies like RedAwning or Vacasa (charging 20-35% commission) or self-managing with reliable local cleaning services, maintenance contacts familiar with high-altitude plumbing and heating systems, and 24/7 guest communication, while maintaining compliance with Summit County's occupancy limits (typically 2 people per bedroom plus 2) and parking restrictions.
To identify profitable short-term rental properties in Empire Pass, Utah, focus on ski-in/ski-out locations within 0.5 miles of Deer Valley Resort lifts, as these command premium rates of $800-2,000+ per night during peak winter season (December-March). Target 3-6 bedroom luxury condos or single-family homes built after 2000 with high-end finishes, hot tubs, mountain views, and garage parking, as these features are essential for the affluent clientele visiting this exclusive area. Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties in nearby Deer Valley and Park City, aiming for properties that can achieve $150,000-400,000 annual revenue with 60-75% occupancy rates. Research competition by studying listings from luxury property management companies like RedAwning, Vacasa, and local operators managing Empire Pass properties, noting their pricing strategies, amenities, and guest reviews. Utilize tools like Rabbu and PriceLabs for dynamic pricing, partner with local property managers familiar with Park City's regulations, and monitor Deer Valley's expansion plans and event calendars through Visit Park City and Deer Valley Resort websites, while ensuring compliance with Summit County's STR licensing requirements and HOA restrictions that are common in Empire Pass developments.
To obtain an Airbnb/STR permit in Empire Pass, Utah, you must first apply through Summit County's planning department since Empire Pass falls under their jurisdiction, as the area is an unincorporated community within Summit County. Contact the Summit County Planning Department at 60 North Main Street, Coalville, UT 84017, or apply online through their permitting portal. Required documents typically include a completed conditional use permit application, property deed or lease agreement, site plan showing parking and access, septic system approval if applicable, fire safety inspection certificate, and proof of liability insurance with minimum $1 million coverage. The application fee is approximately $500-800 plus additional inspection fees of around $200-300. Submit your complete application package and schedule required inspections for septic, fire safety, and zoning compliance. The review process typically takes 60-90 days and includes a public hearing before the planning commission. Empire Pass specific requirements include adherence to the Flagstaff Mountain Development covenants, adequate parking for guests (minimum 2 spaces), compliance with architectural guidelines maintaining the area's mountain aesthetic, maximum occupancy limits based on bedrooms and septic capacity, and seasonal restrictions during peak ski periods. Once approved, you'll receive your conditional use permit and must renew annually, maintain current business license, collect and remit transient room tax to Summit County, and comply with all ongoing operational requirements including noise ordinances and parking regulations.
Short-term rentals (STRs) are legal in Empire Pass, Utah, but are subject to Summit County's comprehensive regulations implemented in 2019 and updated through 2023. Empire Pass, located within the Deer Valley Resort area of Park City, falls under Summit County jurisdiction where STRs require a conditional use permit, business license, and must comply with occupancy limits typically capped at 2 guests per bedroom plus 2 additional guests. Properties must maintain a 24/7 local contact, provide adequate parking, and adhere to noise ordinances, with violations potentially resulting in permit revocation. The county has implemented a cap on new STR permits in certain high-density areas, though Empire Pass's resort location generally allows existing properties to continue operating under grandfathered provisions. Recent changes include stricter enforcement mechanisms, increased fees, and enhanced neighbor notification requirements, with Summit County conducting regular compliance inspections and maintaining a public registry of licensed STR properties.
The best areas for Airbnb investment in Empire Pass, Utah are primarily concentrated around the Deer Valley Resort base area and the Montage Deer Valley vicinity, as these locations offer ski-in/ski-out access and attract high-end tourists year-round, with peak demand during winter ski season (December-March) and summer activities (June-September). The Silver Lake Village area within Deer Valley provides excellent rental potential due to its proximity to luxury amenities, fine dining, and the Sterling Express lift, drawing affluent visitors willing to pay premium rates for convenience and exclusivity. The Empire Pass Club area itself is highly desirable for short-term rentals as it offers members-only amenities and attracts wealthy second-home owners who rent their properties when not in use, creating a luxury market with rates often exceeding $500-800 per night during peak seasons. The Flagstaff Mountain area provides slightly more affordable investment opportunities while still maintaining proximity to Deer Valley's amenities and offering stunning mountain views that appeal to both winter sports enthusiasts and summer hikers. These areas benefit from Park City's year-round tourism, including the Sundance Film Festival in January, summer concerts and festivals, mountain biking, hiking, and the consistent flow of business travelers to nearby Salt Lake City who seek upscale mountain retreats.
Airbnb properties in Empire Pass, Utah are subject to multiple lodging taxes including Utah's state transient room tax of 1.0% on gross receipts, Summit County's transient room tax of 3.0%, and Park City's municipal transient room tax of 2.5%, totaling approximately 6.5% in combined lodging taxes. These taxes apply to short-term rental stays of less than 30 consecutive days and are typically collected by Airbnb directly from guests at the time of booking through their automated tax collection system, which then remits payments to the appropriate tax authorities on behalf of hosts. Property owners must register with Utah State Tax Commission, Summit County, and Park City to obtain the necessary business licenses and transient room tax permits, and while Airbnb handles most collection and remittance, hosts remain ultimately responsible for ensuring compliance and may need to file periodic returns even when taxes are collected by the platform. Exemptions generally include stays of 30 days or longer, certain government and military personnel on official business, and some nonprofit organization bookings, though specific exemption criteria vary by jurisdiction and hosts should verify current rates and requirements as tax policies for short-term rentals have evolved significantly since 2018 when many Utah municipalities began implementing stricter collection and enforcement procedures.
Starting an Airbnb in Empire Pass, Utah requires significant upfront investment due to the area's luxury ski resort location. Property purchase costs average $2.8-3.5 million for a typical 3-4 bedroom ski-in/ski-out property in this exclusive Deer Valley area as of 2024. Furnishing costs range $80,000-120,000 for high-end mountain lodge furniture, appliances, linens, and ski equipment storage to meet luxury guest expectations. Initial setup including professional photography, listing creation, and marketing materials costs approximately $3,000-5,000. Permits and fees include Park City business license ($150), Utah sales tax license ($50), short-term rental permit ($500), and potential HOA approval fees ($1,000-2,000). Insurance for luxury short-term rental properties in this area costs $8,000-12,000 annually. Utilities including high-speed internet, cable, electricity, gas heating, water, and waste management average $800-1,200 monthly. First six months operating costs including property management (25-30% of revenue), cleaning services ($150-200 per turnover), maintenance reserves, guest amenities, and marketing total approximately $25,000-35,000. The total startup investment ranges from $3.0-3.8 million, with most costs attributed to the premium real estate prices in this exclusive Deer Valley location.
Airbnb properties in Empire Pass, Utah, demonstrate strong profitability potential with average nightly rates ranging from $400-800 during peak ski season (December-March) and $200-350 in summer months, generating annual revenues of $80,000-150,000 for well-managed properties. Operating expenses typically include 25-30% for property management fees, $15,000-25,000 annually for utilities and maintenance, $8,000-12,000 for property taxes, and $3,000-5,000 for insurance, resulting in net profit margins of 35-45% for premium ski-in/ski-out properties. Success factors include proximity to Deer Valley Resort lifts, luxury amenities like hot tubs and mountain views, professional photography, and dynamic pricing strategies that capitalize on major events like Sundance Film Festival in nearby Park City. Properties within 200 yards of ski lifts command 40-60% higher rates than those requiring shuttle access, with 4-6 bedroom luxury homes achieving occupancy rates of 70-85% during peak season. The market benefits from Park City's reputation as a premier destination, limited new construction due to zoning restrictions, and strong demand from affluent travelers seeking high-end mountain experiences, though success requires significant upfront investment of $1.5-4 million for prime properties and active management to maintain luxury standards expected by guests paying premium rates.
Airbnb investments in Empire Pass, Utah typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14%, driven by the area's proximity to Deer Valley Resort and Park City's luxury ski market. Properties in Empire Pass, particularly those near the Montage Deer Valley and St. Regis resorts, command premium nightly rates of $800-2,500 during peak ski season (December-March) and $400-800 during summer months, with average occupancy rates of 65-75% annually. Initial investment recovery typically occurs within 6-8 years, with properties averaging $2.5-8 million purchase prices generating gross rental income of $200,000-600,000 annually after accounting for property management fees (25-30%), maintenance, utilities, and Summit County's transient room tax of 6.35%. The luxury vacation rental market in Empire Pass benefits from consistent demand from high-net-worth individuals seeking ski-in/ski-out access and proximity to world-class amenities, with properties appreciating at 4-7% annually since 2019, though investors should factor in seasonal cash flow variations and higher operational costs typical of luxury mountain resort properties.
STRSearch is a national platform that specializes in identifying profitable short-term rental investment opportunities including in Empire Pass, Utah. Local real estate agents serving the Park City and Deer Valley area who focus on vacation rental investments include Summit Sotheby's International Realty, Engel & Völkers Park City, and Park City Real Estate agents who understand the STR market dynamics in ski resort communities. National services like Awning, RedAwning, and AirDNA provide market analysis and property management specifically for Airbnb investments in mountain resort areas. Vacasa and RedAwning offer full-service property management for vacation rentals in Utah ski destinations. Local property management companies such as Park City Lodging and Alpine Lodging Management specialize in luxury vacation rental management in the Deer Valley area. Investment-focused platforms like Roofstock and BiggerPockets connect investors with Empire Pass area opportunities, while companies like AvantStay and Lyric focus on premium vacation rental acquisitions in high-end ski resort markets. Local mortgage brokers familiar with investment property financing in resort communities include Academy Mortgage and Mountain West Financial, who understand the unique lending requirements for vacation rental properties in Utah's ski resort markets.

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