Is Flowood, Mississippi Good for Airbnb Investment?

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Flowood, Mississippi market research

Flowood, Mississippi Airbnb Investment Overview

$800–$1,500Typical monthly host earnings
8–12%Typical annual ROI
55–65%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Flowood, Mississippi?

Potentially—Flowood, Mississippi combines visitor demand with long-term real estate upside.

  • Presents a potentially favorable opportunity, influenced by its steady local economy and proximity to larger population centers.
  • While not a primary tourist destination, Flowood benefits from business travelers and visitors to the greater Jackson metropolitan area, ensuring a consistent, albeit perhaps not booming.
  • Property values in Flowood are generally more accessible than in major tourist hubs, offering a lower entry barrier for investors.
  • The investment potential lies in targeting specific niches, such as corporate housing or family visitors, and leveraging the demand from events or medical visits in the broader region.
Earnings

How Much Does an Average Airbnb Earn in Flowood?

$800–$1,500 per month based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb hosts in Flowood, Mississippi typically earn between $800-$1,500 per month.
  • Seasonal variations show peak earnings during spring and fall months when demand increases by approximately 25-30% due to favorable weather and local events.
  • Properties near the Ross Barnett Reservoir or with proximity to Jackson's business district command premium rates, while factors significantly affecting earnings include property condition, professional photography.
  • The market benefits from business travelers seeking alternatives to traditional hotels, weekend leisure guests, and visitors to local attractions.
  • Revenue potential is also influenced by property type, with entire homes outperforming private rooms by roughly 40-50%, and hosts who provide additional amenities like high-speed internet, parking.
ROI Analysis

Airbnb Return on Investment in Flowood

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with higher-end properties near the Ross Barnett Reservoir achieving up to 15% returns due to recreational tourism demand.
  • The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates.
  • Compared to traditional long-term rentals in Flowood that yield approximately 6-8% ROI, short-term rentals can outperform by 2-4 percentage points.
  • Properties within 10 miles of downtown Jackson and near major attractions like the Mississippi Craft Center tend to command nightly rates of $80-150, while standard residential properties average $60-90 per night.
Occupancy Rate

Average Airbnb Occupancy Rate in Flowood

Flowood, Mississippi averages 55–65% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Flowood, Mississippi typically average around 55-65% annually, with peak seasons occurring during spring (March-May) and fall (September-November) when rates can reach 70-80% due to favorable weather and local events, while summer months see moderate occupancy of 60-70% despite heat, and winter months drop to 40-50% occupancy.
  • Flowood performs slightly below Mississippi's statewide average of approximately 60-68% annual occupancy, primarily due to its smaller tourism market compared to coastal areas like Biloxi and Gulf Shores.
Best Neighborhoods

Best Neighborhoods for Airbnb in Flowood

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Flowood include the Eastbrooke area near the Ross Barnett Reservoir.
  • The neighborhoods around the Dogwood Festival Market provide excellent investment potential due to proximity to shopping, dining.
  • Areas near the Flowood Nature Park appeal to families and outdoor enthusiasts, offering competitive pricing with steady occupancy from visitors exploring hiking trails and recreational facilities.
  • The residential sections close to the Country Club of Jackson attract higher-end guests willing to pay premium rates for upscale accommodations near golf and country club amenities.
  • Neighborhoods within walking distance of the Flowood City Center benefit from proximity to government offices and business districts.
  • The areas near Liberty Park Shopping Center offer strong investment returns due to their central location and easy access to major retailers and restaurants that guests frequently visit.
  • Finally, properties in the established residential neighborhoods between Lakeland Drive and Old Fannin Road provide a balance of affordability for investors and attractive suburban settings that appeal to families and extended-stay guests seeking quiet, safe accommodations with reasonable nightly rates.
Regulations

Short-term Rental Regulations in Flowood

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Short-term rental regulations in Flowood, Mississippi are primarily governed by local zoning ordinances and state regulations.
  • Properties must adhere to occupancy limits based on bedroom count (generally 2 guests per bedroom plus 2 additional guests), and while owner-occupancy is not mandated for all short-term rentals.
  • The registration process involves applying for a business license through the City of Flowood, providing proof of insurance.
  • Zoning restrictions generally prohibit short-term rentals in certain residential districts or require special use permits.
  • Recent regulatory changes around 2022-2023 have included stricter enforcement of existing zoning laws and enhanced requirements for noise control and parking provisions.
Fees and Taxes

Short-term Rental Fees and Taxes in Flowood

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Flowood, Mississippi are subject to several fees and taxes including the state sales tax of 7% on rental income.
  • The Mississippi Tourism Tax of 2% applies to all lodging accommodations under 30 days.
  • Rankin County may impose additional lodging taxes of 2-5% depending on local ordinances.
  • Registration and permit fees in Flowood typically range from $100-300 annually for business license requirements, with initial registration fees around $50-150.
  • Property owners must also obtain a Mississippi sales tax permit which costs approximately $25, and may need special use permits costing $200-500 depending on zoning requirements.
  • Additional costs may include fire safety inspections at $75-150 annually and health department permits where applicable at $100-200.
Common questions

Flowood, Mississippi Airbnb investment FAQs

How to start an Airbnb in Flowood, Mississippi?

To start an Airbnb in Flowood, Mississippi, begin by researching local regulations through the City of Flowood Planning Department, as the city requires short term rental operators to obtain a business license and may have zoning restrictions in residential areas.

Launch checklist

  • Contact Flowood City Hall at 601 to 992 2111 to verify current STR ordinances and permit requirements, which typically include a $50 to 100 annual business license fee.
  • Next, secure a suitable property either through purchase or lease agreement that allows short term rentals, focusing on areas near the Reservoir or close to Jackson for higher demand.
  • Obtain necessary permits including a Mississippi sales tax permit from the Department of Revenue since you'll collect occupancy taxes, and ensure compliance with fire safety codes through the Rankin County Fire Department.
  • Furnish the property with quality furniture, linens, and amenities targeting business travelers and families visiting the Ross Barnett Reservoir area, budgeting $15,000 to 25,000 for a complete 2 to 3 bedroom setup.
  • Create listings on Airbnb, VRBO, and Booking.com with professional photography highlighting proximity to the Reservoir, Dogwood Festival Market, and easy access to Jackson, pricing competitively at $80 to 150 per night depending on size and amenities.
  • For ongoing management, establish cleaning protocols between guests, install keyless entry systems, maintain 24/7 guest communication, and consider hiring local property management companies like Mississippi Gulf Coast Property Management if managing remotely.
What's the best way to identify good STR properties in Flowood, Mississippi?

To identify profitable short term rental properties in Flowood, Mississippi, focus on locations within 10 to 15 minutes of downtown Jackson, near the Ross Barnett Reservoir waterfront, or close to major business districts like Eastover and the medical corridor since Flowood attracts both leisure and business travelers.

What to prioritize

  • Target 3 to 4 bedroom single family homes or condos with 2+ bathrooms, modern amenities, outdoor spaces, and parking, as families and corporate groups dominate this market.
  • Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties, aiming for $100 to 200 per night depending on size and location, while monitoring seasonal fluctuations around reservoir activities and Jackson events.
  • Research competition by studying existing STR listings within a 5 mile radius, identifying gaps in amenities or pricing, and noting occupancy patterns of top performers.
  • Utilize tools like Rabbu and STR Helper for market analysis, partner with local property management companies familiar with Flowood regulations, connect with Rankin County tourism boards.
How to get an Airbnb permit in Flowood, Mississippi?

To obtain an Airbnb/STR permit in Flowood, Mississippi, you must first contact the Flowood City Hall at 2395 Flowood Drive to inquire about their specific short term rental ordinance requirements, as the city implemented STR regulations around 2021 to 2022.

Documents and approvals

  • You'll need to submit an application through the Planning and Zoning Department, providing required documents including a completed STR permit application, proof of property ownership or lease agreement with landlord consent, certificate of occupancy, floor plan showing maximum occupancy.
  • The application fee is estimated at $200 to 400 annually, with additional inspection fees of approximately $100 to 150.
  • You must also register with the Mississippi Department of Revenue for tax collection purposes and obtain a sales tax permit.
  • The property must meet all building and fire codes, have working smoke and carbon monoxide detectors, provide adequate parking (typically 1 to 2 spaces per unit), and maintain quiet hours typically from 10 PM to 8 AM.
  • The approval timeline is generally 30 to 60 days after submitting a complete application, pending inspections and zoning compliance review.
  • Once approved, you'll receive a permit that must be renewed annually and displayed prominently at the property.
Is it legal to operate a short-term rental in Flowood, Mississippi?

Short term rentals (STRs) are generally legal in Flowood, Mississippi, as the city has not enacted specific prohibitions against vacation rental properties.

Core operating requirements

  • However, STRs must comply with standard zoning regulations and business licensing requirements, with most residential areas allowing rentals provided they meet basic safety and occupancy standards.
  • The city requires STR operators to obtain proper business licenses and adhere to noise ordinances and parking restrictions, particularly in residential neighborhoods.
  • There are no specific prohibited zones for STRs in Flowood, though properties must comply with existing residential zoning laws and homeowners association rules where applicable.
  • Recent legal changes have been minimal, with the city maintaining a relatively permissive stance while ensuring compliance with state tax collection requirements for rental income.
  • Property owners should verify current zoning compliance and obtain necessary permits before operating STRs, as enforcement has become more consistent since 2022 regarding unlicensed operations.
What are the best places to invest in Airbnb in Flowood, Mississippi?

The best areas for Airbnb investment in Flowood, Mississippi include the Dogwood Festival Market district near Lakeland Drive, which attracts business travelers due to its proximity to major corporate offices and shopping centers. The area near the Flowood Nature Park and Ross Barnett Reservoir is particularly attractive for leisure travelers seeking outdoor recreation, fishing, and water activities, especially during spring and summer months.

Areas to research

  • Properties near the Outlets of Mississippi draw shopping tourists and families visiting the region, while locations close to the University of Mississippi Medical Center catchment area benefit from medical tourism and visiting families.
  • The downtown Flowood corridor along Lakeland Drive offers excellent potential due to its central location between Jackson's business district and recreational areas, making it ideal for both business and leisure travelers year round.
Airbnb and lodging taxes in Flowood, Mississippi

In Flowood, Mississippi, Airbnb hosts are subject to multiple lodging taxes including the Mississippi state sales tax of 7% on short term rental accommodations, plus a state tourism tax of 2% specifically for lodging facilities, bringing the base tax rate to 9%.

Taxes and filing responsibilities

  • Additionally, Rankin County may impose a local occupancy tax of approximately 2 to 3%, and the City of Flowood can levy its own municipal lodging tax of around 1 to 2%, resulting in a total tax burden of roughly 12 to 14% on nightly rates.
  • These taxes are typically collected by Airbnb directly from guests at the time of booking for properties enrolled in their tax collection service, with Airbnb remitting payments quarterly to the Mississippi Department of Revenue and applicable local authorities.
  • For hosts not using Airbnb's collection service, they must register with the Mississippi Department of Revenue, collect taxes from guests, and remit payments monthly if collections exceed $200 or quarterly if below that threshold.
  • Exemptions generally apply to stays exceeding 30 consecutive days, which are considered long term rentals in preference to transient lodging, and some jurisdictions may exempt rentals to permanent residents or government employees on official business.
Total cost to purchase, furnish and operate an Airbnb in Flowood, Mississippi

To start an Airbnb in Flowood, Mississippi, expect total costs around $285,000 to $320,000.

Cost breakdown

  • Property purchase represents the largest expense at $250,000 to $280,000 based on median home prices in the area as of 2023 to 2024.
  • Furnishing costs typically range $15,000 to $25,000 for a complete 3 bedroom setup including furniture, appliances, linens, and décor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, and basic marketing materials run approximately $1,500 to $2,500.
  • Permits and fees in Rankin County include business license ($100 to $200), short term rental permit if required ($200 to $500), and potential HOA approval fees ($100 to $300).
  • Insurance costs for short term rental coverage average $2,000 to $3,000 annually, with the first year paid upfront.
  • Utility deposits and connections for electricity, water, gas, internet, and cable total roughly $800 to $1,200.
  • First six months operating costs including utilities ($150/month), cleaning services ($75 per turnover), maintenance reserves ($200/month), platform fees (3% of bookings).
Are Airbnb properties in Flowood, Mississippi profitable?

Airbnb properties in Flowood, Mississippi typically generate annual revenues between $15,000 to $35,000 for well positioned properties, with average daily rates ranging from $75 to $120 depending on proximity to Jackson and property amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to 40 per turnover), property management (15 to 25% if outsourced), utilities ($150 to 250 monthly), insurance ($800 to 1,200 annually).
  • Properties near the Ross Barnett Reservoir or within 15 minutes of Jackson's medical district tend to achieve higher occupancy rates of 60 to 75% compared to 45 to 60% for standard residential areas.
  • A typical 3 bedroom home purchased for $180,000 to 220,000 can yield net profit margins of 15 to 25% after all expenses, with successful operators like those managing properties near the Dogwood Festival Market area reporting annual net profits of $8,000 to $15,000 per property.
  • Key success factors include professional photography, responsive guest communication, strategic pricing during Jackson State University events and medical conferences.
What is the expected return on investment for an Airbnb in Flowood, Mississippi?

Based on Flowood, Mississippi market conditions, Airbnb investments typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14%.

Return planning figures

  • Properties in desirable neighborhoods near the Ross Barnett Reservoir or close to Jackson's business district command higher nightly rates of $85 to 130, while standard residential properties average $65 to 95 per night.
  • Initial profitability usually occurs within 8 to 14 months, depending on occupancy rates which average 65 to 75% annually in the Flowood market.
  • Properties requiring minimal renovation show faster returns, with break even typically achieved by month 10 to 12, while extensively renovated properties may require 14 to 18 months to reach profitability.
  • The proximity to Jackson Medgar Wiley Evers International Airport and corporate travelers visiting companies like Entergy and Blue Cross Blue Shield of Mississippi creates consistent demand.
What company can help me find and buy a profitable Airbnb in Flowood, Mississippi?

STRSearch is a leading national platform that helps investors identify profitable short term rental properties in Flowood, Mississippi, using data analytics to evaluate potential returns.

Companies and resources

  • Local real estate agents in the Jackson metro area who specialize in investment properties include Coldwell Banker Alfonso Realty, Crye Leike Realtors, and RE/MAX Real Estate Partners.
  • National services include Awning (formerly RedAwning) which provides full service Airbnb property management and acquisition assistance, Mashvisor for property analysis and market research, and AirDNA for short term rental market data specific to the Flowood area.
  • BiggerPockets connects investors with local professionals, while companies like Vacasa and AvantStay offer property management services that can help evaluate potential acquisitions.
  • Local property management companies such as Mississippi Property Management Group and Jackson Area Property Management can provide insights into profitable rental markets in Flowood and surrounding areas like Madison and Ridgeland.
  • Investment focused real estate firms like Mississippi Investment Properties and local branches of national franchises like Century 21 and Berkshire Hathaway HomeServices also assist investors in identifying properties suitable for short term rental conversion in this growing suburb of Jackson.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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