Is Floyd, Virginia Good for Airbnb Investment?

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Floyd, Virginia Airbnb Investment Overview

Is Airbnb a Good Investment in Floyd, Virginia?

Investing in Airbnb properties in Floyd, Virginia, presents a unique opportunity, largely influenced by its appeal as a tranquil, rural escape and a hub for arts and music. Current market conditions in Floyd indicate a growing interest in short-term rentals, driven by tourism trends that lean towards nature-based activities, local craft breweries, and the renowned FloydFest. Property values in Floyd are generally more affordable compared to larger metropolitan areas, which can lower initial investment costs and potentially lead to quicker returns. The investment potential is further enhanced by the consistent, albeit seasonal, influx of visitors seeking a peaceful retreat, which supports steady occupancy rates, especially during festival seasons and peak outdoor activity months.

How Much Does an Average Airbnb Earn in Floyd?

Based on available market data and regional analysis, Airbnb properties in Floyd, Virginia typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size, amenities, and location within the area. Seasonal variations show peak earnings during summer months and fall foliage season, when monthly revenues can increase by 40-60% above baseline rates, while winter months typically see a 25-35% decrease in bookings and revenue. Properties located near the Blue Ridge Parkway, downtown Floyd's music venues, or offering mountain views command premium rates of $120-180 per night compared to standard properties averaging $80-120 per night. Key factors affecting earnings include proximity to popular attractions like Mabry Mill and outdoor recreation areas, property amenities such as hot tubs or fire pits, WiFi quality for remote workers, and the host's responsiveness and guest reviews, with highly-rated properties achieving occupancy rates of 65-75% compared to 45-55% for average listings. Rural properties with unique features like cabins or farmstays tend to outperform standard residential rentals, and hosts who actively manage pricing based on local events and seasonal demand typically earn 20-30% more than those using static pricing strategies.

Airbnb Return on Investment in Floyd

Airbnb investments in Floyd, Virginia typically generate ROI between 8-12% annually, with properties averaging $85-120 per night during peak seasons and 45-55% occupancy rates throughout the year. The payback period for initial investment generally ranges from 7-10 years, depending on property acquisition costs which average $180,000-280,000 for suitable vacation rental properties in the area. Compared to traditional long-term rentals in Floyd that yield approximately 6-8% ROI with monthly rents of $800-1,200, short-term rentals can outperform by 2-4 percentage points annually, though they require significantly more active management and carry higher operational costs including cleaning fees, utilities, and marketing expenses. The Floyd market benefits from its proximity to the Blue Ridge Parkway and outdoor recreation activities, driving consistent demand from weekend visitors and seasonal tourists, particularly during fall foliage season when nightly rates can increase 30-50% above summer averages.

Average Airbnb Occupancy Rate in Floyd

Airbnb occupancy rates in Floyd, Virginia typically average around 45-55% annually, with significant seasonal variation driven by the area's outdoor recreation appeal and music festival scene. Peak occupancy occurs during summer months (June-August) reaching 65-75%, coinciding with hiking season in the Blue Ridge Mountains and the famous Friday Night Jamboree events, while fall foliage season (September-October) maintains strong rates around 60-70%. Winter months see the lowest occupancy at 25-35%, with spring recovering to 40-50% as weather improves. Floyd's rates generally underperform Virginia's statewide Airbnb average of approximately 60-65% and the national average of 63-68%, primarily due to its rural location and limited year-round attractions compared to urban markets like Richmond or Virginia Beach, though the town's unique music culture and proximity to outdoor activities help it maintain competitive rates during peak seasons.

Best Neighborhoods for Airbnb in Floyd

The downtown Floyd area near Main Street offers the strongest Airbnb investment potential due to its proximity to the Floyd Country Store, weekly Friday Night Jamboree, and walkable access to local restaurants and shops, commanding premium nightly rates of $120-180 for its authentic small-town charm. The Blue Ridge Parkway corridor neighborhoods provide excellent investment opportunities with scenic mountain views and easy access to hiking trails, Mabry Mill, and other parkway attractions, typically earning $100-150 per night from nature enthusiasts and photographers. Properties near the Jacksonville Center for the Arts attract cultural tourists and music lovers willing to pay $90-140 nightly for proximity to concerts and workshops in this rural arts hub. The Copper Hill area offers strong potential with its combination of mountain views, privacy, and reasonable property acquisition costs, appealing to guests seeking secluded retreats at $80-130 per night. Neighborhoods around Floyd Elementary and the more residential sections provide good investment value with lower purchase prices and steady demand from families visiting the area, generating $70-120 nightly. The rural properties along Route 8 toward Tuggle Gap offer unique farm-stay experiences and mountain access, commanding $85-140 per night from guests seeking authentic rural experiences. Areas near the Floyd County High School and community facilities provide solid investment fundamentals with good infrastructure, reasonable property costs, and consistent demand from visiting families and regional travelers at $75-125 per night.

Short-term Rental Regulations in Floyd

Floyd, Virginia currently operates under relatively permissive short-term rental regulations compared to larger municipalities, with the county requiring basic business licenses for rental operations but not implementing specialized STR permits as of recent years. Property owners must obtain a general business license through Floyd County, with occupancy limits typically following standard residential building codes that generally allow 2 persons per bedroom plus 2 additional guests, though specific limits may vary by property size and septic capacity. The county does not currently enforce owner-occupancy requirements, allowing both hosted and non-hosted rentals throughout most residential zones. Zoning restrictions primarily limit short-term rentals to residential and agricultural districts, with some restrictions in certain subdivisions that have protective covenants. The registration process involves applying for a business license through the county clerk's office, providing property information, and ensuring compliance with health department requirements for septic and well systems where applicable. Recent regulatory discussions have focused on potential tax collection improvements and addressing neighbor concerns in more densely populated areas, though no major restrictive ordinances have been implemented, reflecting the county's generally tourism-friendly approach given its proximity to the Blue Ridge Parkway and outdoor recreation areas.

Short-term Rental Fees and Taxes in Floyd

Short-term rentals in Floyd, Virginia are subject to Virginia's state transient occupancy tax of 5% on gross receipts, while Floyd County may impose an additional local transient occupancy tax of up to 2%, bringing the total lodging tax to approximately 7%. Property owners must register their short-term rental business with the Virginia Department of Taxation and obtain a Certificate of Registration, which typically costs around $10-30. Annual business license fees in Floyd County range from $30-50 depending on the rental's gross receipts. Properties must comply with local zoning requirements and may need a conditional use permit costing approximately $200-400. Additional costs include annual fire safety inspections ($75-150), health department permits for properties with septic systems ($100-200), and potential homeowner association fees if applicable. Sales tax of 5.3% applies to cleaning fees and other taxable services, while income from short-term rentals is subject to Virginia state income tax rates ranging from 2% to 5.75% plus federal income taxes.

Is Airbnb a Good Investment in Floyd, Virginia?

Investing in Airbnb properties in Floyd, Virginia, presents a unique opportunity, largely influenced by its appeal as a tranquil, rural escape and a hub for arts and music. Current market conditions in Floyd indicate a growing interest in short-term rentals, driven by tourism trends that lean towards nature-based activities, local craft breweries, and the renowned FloydFest. Property values in Floyd are generally more affordable compared to larger metropolitan areas, which can lower initial investment costs and potentially lead to quicker returns. The investment potential is further enhanced by the consistent, albeit seasonal, influx of visitors seeking a peaceful retreat, which supports steady occupancy rates, especially during festival seasons and peak outdoor activity months.

How Much Does an Average Airbnb Earn in Floyd?

Based on available market data and regional analysis, Airbnb properties in Floyd, Virginia typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size, amenities, and location within the area. Seasonal variations show peak earnings during summer months and fall foliage season, when monthly revenues can increase by 40-60% above baseline rates, while winter months typically see a 25-35% decrease in bookings and revenue. Properties located near the Blue Ridge Parkway, downtown Floyd's music venues, or offering mountain views command premium rates of $120-180 per night compared to standard properties averaging $80-120 per night. Key factors affecting earnings include proximity to popular attractions like Mabry Mill and outdoor recreation areas, property amenities such as hot tubs or fire pits, WiFi quality for remote workers, and the host's responsiveness and guest reviews, with highly-rated properties achieving occupancy rates of 65-75% compared to 45-55% for average listings. Rural properties with unique features like cabins or farmstays tend to outperform standard residential rentals, and hosts who actively manage pricing based on local events and seasonal demand typically earn 20-30% more than those using static pricing strategies.

Airbnb Return on Investment in Floyd

Airbnb investments in Floyd, Virginia typically generate ROI between 8-12% annually, with properties averaging $85-120 per night during peak seasons and 45-55% occupancy rates throughout the year. The payback period for initial investment generally ranges from 7-10 years, depending on property acquisition costs which average $180,000-280,000 for suitable vacation rental properties in the area. Compared to traditional long-term rentals in Floyd that yield approximately 6-8% ROI with monthly rents of $800-1,200, short-term rentals can outperform by 2-4 percentage points annually, though they require significantly more active management and carry higher operational costs including cleaning fees, utilities, and marketing expenses. The Floyd market benefits from its proximity to the Blue Ridge Parkway and outdoor recreation activities, driving consistent demand from weekend visitors and seasonal tourists, particularly during fall foliage season when nightly rates can increase 30-50% above summer averages.

Average Airbnb Occupancy Rate in Floyd

Airbnb occupancy rates in Floyd, Virginia typically average around 45-55% annually, with significant seasonal variation driven by the area's outdoor recreation appeal and music festival scene. Peak occupancy occurs during summer months (June-August) reaching 65-75%, coinciding with hiking season in the Blue Ridge Mountains and the famous Friday Night Jamboree events, while fall foliage season (September-October) maintains strong rates around 60-70%. Winter months see the lowest occupancy at 25-35%, with spring recovering to 40-50% as weather improves. Floyd's rates generally underperform Virginia's statewide Airbnb average of approximately 60-65% and the national average of 63-68%, primarily due to its rural location and limited year-round attractions compared to urban markets like Richmond or Virginia Beach, though the town's unique music culture and proximity to outdoor activities help it maintain competitive rates during peak seasons.

Best Neighborhoods for Airbnb in Floyd

The downtown Floyd area near Main Street offers the strongest Airbnb investment potential due to its proximity to the Floyd Country Store, weekly Friday Night Jamboree, and walkable access to local restaurants and shops, commanding premium nightly rates of $120-180 for its authentic small-town charm. The Blue Ridge Parkway corridor neighborhoods provide excellent investment opportunities with scenic mountain views and easy access to hiking trails, Mabry Mill, and other parkway attractions, typically earning $100-150 per night from nature enthusiasts and photographers. Properties near the Jacksonville Center for the Arts attract cultural tourists and music lovers willing to pay $90-140 nightly for proximity to concerts and workshops in this rural arts hub. The Copper Hill area offers strong potential with its combination of mountain views, privacy, and reasonable property acquisition costs, appealing to guests seeking secluded retreats at $80-130 per night. Neighborhoods around Floyd Elementary and the more residential sections provide good investment value with lower purchase prices and steady demand from families visiting the area, generating $70-120 nightly. The rural properties along Route 8 toward Tuggle Gap offer unique farm-stay experiences and mountain access, commanding $85-140 per night from guests seeking authentic rural experiences. Areas near the Floyd County High School and community facilities provide solid investment fundamentals with good infrastructure, reasonable property costs, and consistent demand from visiting families and regional travelers at $75-125 per night.

Short-term Rental Regulations in Floyd

Floyd, Virginia currently operates under relatively permissive short-term rental regulations compared to larger municipalities, with the county requiring basic business licenses for rental operations but not implementing specialized STR permits as of recent years. Property owners must obtain a general business license through Floyd County, with occupancy limits typically following standard residential building codes that generally allow 2 persons per bedroom plus 2 additional guests, though specific limits may vary by property size and septic capacity. The county does not currently enforce owner-occupancy requirements, allowing both hosted and non-hosted rentals throughout most residential zones. Zoning restrictions primarily limit short-term rentals to residential and agricultural districts, with some restrictions in certain subdivisions that have protective covenants. The registration process involves applying for a business license through the county clerk's office, providing property information, and ensuring compliance with health department requirements for septic and well systems where applicable. Recent regulatory discussions have focused on potential tax collection improvements and addressing neighbor concerns in more densely populated areas, though no major restrictive ordinances have been implemented, reflecting the county's generally tourism-friendly approach given its proximity to the Blue Ridge Parkway and outdoor recreation areas.

Short-term Rental Fees and Taxes in Floyd

Short-term rentals in Floyd, Virginia are subject to Virginia's state transient occupancy tax of 5% on gross receipts, while Floyd County may impose an additional local transient occupancy tax of up to 2%, bringing the total lodging tax to approximately 7%. Property owners must register their short-term rental business with the Virginia Department of Taxation and obtain a Certificate of Registration, which typically costs around $10-30. Annual business license fees in Floyd County range from $30-50 depending on the rental's gross receipts. Properties must comply with local zoning requirements and may need a conditional use permit costing approximately $200-400. Additional costs include annual fire safety inspections ($75-150), health department permits for properties with septic systems ($100-200), and potential homeowner association fees if applicable. Sales tax of 5.3% applies to cleaning fees and other taxable services, while income from short-term rentals is subject to Virginia state income tax rates ranging from 2% to 5.75% plus federal income taxes.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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Everything Smart Investors Ask About STR Wealth Building

How to start an Airbnb in Floyd, Virginia?

To start an Airbnb in Floyd, Virginia, begin by researching local zoning laws and regulations through Floyd County's planning department, as Virginia allows localities to regulate short-term rentals and Floyd County may require special use permits or business licenses for properties operating as short-term rentals. Contact Floyd County's zoning office at (540) 745-9320 to determine if your property is in a zone that permits short-term rentals and obtain any necessary permits, which typically cost $50-200 and may require neighbor notification. Find a suitable property in Floyd's rural areas or near the Blue Ridge Parkway, considering proximity to attractions like FloydFest venues and outdoor recreation areas, with properties ranging from $150,000-400,000 depending on size and location. Furnish the property with comfortable, durable furniture emphasizing the area's mountain charm, including essentials like quality bedding, kitchen supplies, WiFi, and outdoor furniture to capitalize on Floyd's natural setting, budgeting $10,000-25,000 for complete furnishing. Create your Airbnb listing with professional photos highlighting mountain views and proximity to Floyd's music scene, craft beer breweries like Chateau Morrisette, and Blue Ridge Parkway access, setting competitive rates of $80-200 per night based on property size and amenities. Manage the property by establishing cleaning protocols between guests, responding promptly to inquiries, coordinating key exchanges or installing smart locks, maintaining the property regularly, and ensuring compliance with Virginia's 5.3% state sales tax plus Floyd County's local occupancy tax requirements while keeping detailed records for tax purposes.

What's the best way to identify good STR properties in Floyd, Virginia?

To identify profitable short-term rental properties in Floyd, Virginia, focus on locations within 5-10 minutes of downtown Floyd's music venues and the Blue Ridge Parkway, as these areas attract tourists year-round for bluegrass festivals and outdoor activities. Target 2-4 bedroom properties with rustic charm, mountain views, outdoor spaces like decks or fire pits, and modern amenities including high-speed internet for remote workers seeking mountain retreats. Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties, aiming for $100-200 per night depending on size and amenities, with higher rates during peak festival seasons (April-October) and fall foliage periods. Research competition by studying existing Airbnb and VRBO listings within a 15-mile radius, noting occupancy rates, guest reviews, and pricing strategies of successful hosts like those near Chateau Morrisette Winery or Mabry Mill. Utilize tools such as AirDNA for market analysis, STR Helper for revenue projections, and local resources including the Floyd County Economic Development Authority and Virginia Tourism Corporation data to understand seasonal demand patterns, with particular attention to events at Floyd Country Store and outdoor recreation peaks that drive 60-80% annual occupancy rates for well-positioned properties.

How to get an Airbnb permit in Floyd, Virginia?

To obtain an Airbnb/STR permit in Floyd, Virginia, you must first contact the Floyd County Planning and Zoning Department at 100 General Jubal Early Highway, Floyd, VA 24091 or call (540) 745-9330 to determine if short-term rentals are permitted in your specific zoning district. Submit a zoning compliance application along with a detailed site plan, proof of property ownership or lease agreement, Virginia business license, liability insurance certificate (minimum $1 million coverage), septic system inspection certificate, well water testing results if applicable, fire safety inspection report, and completed short-term rental registration form. Pay the application fee of approximately $150-250 plus any inspection fees of $75-125. The county will review your application within 30-45 days, conduct necessary inspections, and may require a public hearing if neighbors object or if special use permit conditions apply. Once approved, you'll receive your permit valid for one year, renewable annually for $50-100, and must comply with Floyd County's specific requirements including maximum occupancy limits based on septic capacity, adequate parking (typically 2 spaces minimum), noise ordinance compliance, and maintaining a local contact person available 24/7 for emergencies.

Is it legal to operate a short-term rental in Floyd, Virginia?

Short-term rentals (STRs) are generally legal in Floyd, Virginia, as the town does not have specific ordinances prohibiting them, though they must comply with state regulations and zoning requirements. Floyd County and the Town of Floyd operate under Virginia state law, which allows STRs but requires hosts to collect and remit transient occupancy taxes and obtain proper business licenses. Properties used as STRs must comply with local zoning ordinances, which typically restrict commercial activities in residential zones, so hosts should verify their property's zoning classification allows such use. There are no specific prohibited areas designated by Floyd County or the town, but properties must meet safety requirements including smoke detectors, carbon monoxide detectors, and occupancy limits based on septic and well capacity in rural areas. Recent changes include Virginia's 2019 legislation (HB 2054) that prevented localities from completely banning STRs while allowing reasonable regulations, and increased enforcement of tax collection requirements since 2020. Floyd County has not enacted specific STR regulations as of recent years, relying instead on existing zoning and business licensing frameworks, though this could change as STR activity increases in the area.

What are the best places to invest in Airbnb in Floyd, Virginia?

The best areas for Airbnb investment in Floyd, Virginia are downtown Floyd near the Floyd Country Store, the Blue Ridge Parkway corridor, and properties near Chateau Morrisette Winery. Downtown Floyd is highly attractive due to the world-famous Floyd Country Store which hosts weekly Friday Night Jamborees drawing thousands of visitors year-round, plus the annual FloydFest music festival that brings 15,000+ attendees each summer. The Blue Ridge Parkway area offers consistent tourism from outdoor enthusiasts seeking hiking, scenic drives, and fall foliage viewing, with peak seasons in summer and autumn generating strong occupancy rates. Properties near Chateau Morrisette and other local wineries benefit from Virginia's growing wine tourism industry, attracting couples and groups for weekend getaways and wine tours. The Buffalo Mountain Natural Area and nearby state parks also drive outdoor recreation tourism, while the town's reputation as a music and arts destination creates year-round demand from cultural tourists seeking authentic Appalachian experiences.

Airbnb and lodging taxes in Floyd, Virginia

In Floyd, Virginia, Airbnb hosts are subject to both state and local lodging taxes. The Virginia state transient occupancy tax is 5.3% and applies to stays of less than 30 consecutive days, collected by the Virginia Department of Taxation with monthly remittance required if monthly collections exceed $500, otherwise quarterly. Floyd County imposes an additional local transient occupancy tax of 2% on short-term rental accommodations, which must be collected by hosts and remitted monthly to the Floyd County Treasurer's Office by the 20th of the following month. The Town of Floyd may impose an additional municipal lodging tax of up to 2%, bringing the total potential tax burden to approximately 9.3%. Airbnb automatically collects and remits these taxes for participating hosts through their platform in Virginia as of 2019, though hosts remain ultimately responsible for compliance. Exemptions typically include stays of 30 days or longer, certain government and military personnel on official business, and some nonprofit organization bookings, though documentation may be required to claim these exemptions.

Total cost to purchase, furnish and operate an Airbnb in Floyd, Virginia

To start an Airbnb in Floyd, Virginia, the total costs would be approximately $285,000-$320,000. Property purchase represents the largest expense at $200,000-$220,000 based on median home prices in rural Virginia markets like Floyd County. Furnishing costs typically range $15,000-$25,000 for a complete 2-3 bedroom home including furniture, appliances, linens, and décor to create an attractive rental space. Initial setup costs including professional photography, listing creation, and basic renovations average $3,000-$5,000. Permits and fees vary but expect $500-$1,500 for business licenses, short-term rental permits, and county registration requirements. Insurance costs run $2,000-$3,000 annually for short-term rental coverage beyond standard homeowner's insurance. Utilities including electricity, water, internet, cable, and trash service average $200-$300 monthly or $1,200-$1,800 for six months. First six months operating costs including cleaning services ($100-$150 per turnover), supplies, maintenance, property management software, and marketing total approximately $4,000-$7,000. Additional considerations include potential HOA fees, property taxes, and a cash reserve for unexpected repairs or vacancy periods during the initial launch phase.

Are Airbnb properties in Floyd, Virginia profitable?

Airbnb properties in Floyd, Virginia, typically generate annual revenues between $15,000-$35,000 for entire home listings, with average daily rates ranging from $85-$150 depending on property size and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($30-50 per turnover), property management (10-20% of revenue), utilities ($150-300 monthly), insurance ($800-1,500 annually), and maintenance costs averaging $2,000-4,000 yearly. Properties near the Blue Ridge Parkway and those offering unique experiences like mountain views or proximity to Floyd's music venues achieve higher occupancy rates of 60-75% compared to the county average of 45-55%. Successful hosts in the area, particularly those managing 2-3 bedroom cabins or farmhouse-style properties, report net profit margins of 25-40% after all expenses, with properties purchased specifically for short-term rental investment showing ROI of 8-12% annually. Key success factors include professional photography highlighting natural surroundings, strategic pricing during peak fall foliage season (September-October) when rates can increase 30-50%, and partnerships with local attractions like Chateau Morrisette Winery and Jacksonville Center for the Arts, with the most profitable properties being those that capitalize on Floyd's reputation as a music and outdoor recreation destination while maintaining consistent 4.8+ star ratings.

What is the expected return on investment for an Airbnb in Floyd, Virginia?

Based on Floyd, Virginia market conditions, Airbnb investments typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14% depending on property type and location within the area. Properties near Smith Mountain Lake and Blue Ridge Parkway attractions tend to perform at the higher end of this range, with lakefront or mountain view properties achieving 15-20% annual returns. Initial profitability usually occurs within 8-14 months after launch, factoring in startup costs, furnishing expenses, and local occupancy rates of 60-75% during peak seasons. Three-bedroom cabins and lake houses command average daily rates of $150-250, while smaller properties average $80-140 per night, with seasonal variations significantly impacting annual performance as summer and fall months drive 65% of annual revenue in this recreational market.

What company can help me find and buy a profitable Airbnb in Floyd, Virginia?

STRSearch is a national platform that specializes in identifying profitable short-term rental properties for Airbnb investors. In Floyd, Virginia, local real estate agents like those at Keller Williams New River Valley and Long & Foster Real Estate have experience with investment properties in the Blue Ridge Mountains area. National services include Awning, which provides full-service Airbnb property management and acquisition assistance, and Mashvisor, an analytics platform for rental property investment analysis. RedAwning offers vacation rental property sourcing services, while AirDNA provides market data and analytics for short-term rental investments. Local Floyd County real estate professionals at RE/MAX and Coldwell Banker often work with investors seeking mountain properties suitable for vacation rentals. BiggerPockets marketplace connects investors with properties nationwide, and Roofstock specializes in turnkey rental properties. Regional companies like Blue Ridge Property Management and Virginia Mountain Properties understand the local tourism market around the Blue Ridge Parkway and can assist with identifying properties near popular attractions like Mabry Mill and the Floyd Country Store that would appeal to Airbnb guests.

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