Is Garden City, South Carolina Good for Airbnb Investment?

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Garden City, South Carolina market research

Garden City, South Carolina Airbnb Investment Overview

$2,800–$4,500Typical monthly host earnings
12–18%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Garden City, South Carolina?

Potentially—Garden City, South Carolina combines visitor demand with long-term real estate upside.

  • Presents a strong investment opportunity, largely due to its desirable coastal location and consistent tourist appeal.
  • The current market conditions reflect a robust demand for short-term rentals, particularly during peak seasons.
  • Property values in Garden City have shown steady growth, indicating a healthy appreciation potential for investors.
  • Tourism trends remain consistently positive, with a steady influx of visitors drawn to the area's relaxed atmosphere, fishing piers, and family-friendly environment.
  • This sustained demand contributes to favorable occupancy rates and strong rental income potential, making Garden City a compelling location for Airbnb investment.
Earnings

How Much Does an Average Airbnb Earn in Garden City?

$2,800–$4,500 based on location, season, and property quality.

  • Based on available market data and rental performance metrics, Airbnb properties in Garden City, South Carolina typically generate average monthly revenues ranging from $2,800 to $4,500 during peak summer months (June through August), while off-season earnings drop to approximately $1,200 to $2,200 per month during winter periods.
  • Seasonal variations are significant due to the area's beach tourism patterns, with properties experiencing occupancy rates of 75-85% during summer compared to 35-50% in winter months.
  • Key factors affecting earnings include proximity to the beach (oceanfront properties commanding 40-60% premium rates), property size and amenities (pools, hot tubs, and game rooms increasing bookings by 25-35%).
  • Properties within walking distance of the pier and main beach access points typically outperform those requiring vehicle transportation by approximately 20-30% in both occupancy and nightly rates.
ROI Analysis

Airbnb Return on Investment in Garden City

Potentially strong—typical annual ROI is 12–18%.

  • Typically generate ROI between 12-18% annually, significantly outperforming traditional long-term rentals which average 6-8% in the area.
  • The beachfront location drives strong seasonal demand with nightly rates ranging from $150-400 depending on property size and proximity to the ocean.
  • Payback periods generally range from 8-12 years when factoring in higher operating costs including cleaning fees, maintenance, property management.
  • Properties within two blocks of the beach command premium rates and achieve occupancy rates of 65-75% during peak season.
Occupancy Rate

Average Airbnb Occupancy Rate in Garden City

Garden City, South Carolina averages 65–70% annual occupancy, with seasonal variation.

  • Garden City, South Carolina experiences average Airbnb occupancy rates of approximately 65-70% annually, with significant seasonal variation driven by its coastal location and beach tourism.
  • Peak season occurs from June through August when occupancy rates surge to 85-95%, coinciding with summer vacation periods and optimal beach weather.
  • Spring months (April-May) and early fall (September-October) maintain moderate occupancy around 70-80%.
  • Garden City's occupancy rates typically exceed South Carolina's statewide average of 60-65% for short-term rentals.
  • Compared to national Airbnb averages of 48-52%, Garden City performs significantly better, reflecting the strong demand for coastal vacation rentals in the Southeast.
  • Holiday weekends throughout the year, particularly Memorial Day, July 4th, and Labor Day, often achieve near 100% occupancy with premium pricing.
Best Neighborhoods

Best Neighborhoods for Airbnb in Garden City

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The most promising Airbnb investment neighborhoods in Garden City, South Carolina include the Oceanfront District along Atlantic Avenue.
  • The Inlet Point area offers excellent investment potential with its upscale vacation homes near Murrells Inlet.
  • Surfside Beach border properties provide strong rental demand from visitors wanting Garden City's relaxed atmosphere while being close to Surfside's additional amenities and attractions.
  • The Canal District neighborhoods offer unique waterfront properties with boat access, appealing to fishing and boating enthusiasts who typically book longer stays and pay premium rates for water access.
  • Mid-island residential areas between Highway 17 and the beach provide more affordable investment entry points while still offering short walks to the ocean.
  • The Waccamaw River corridor properties appeal to nature lovers and fishing enthusiasts seeking peaceful retreats with river access, often commanding steady bookings from repeat guests.
  • Garden City Connector area properties benefit from easy beach access while offering slightly lower acquisition costs.
Regulations

Short-term Rental Regulations in Garden City

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Garden City, South Carolina requires short-term rental operators to obtain a business license and register their properties with the city, typically costing between $50-100 annually.
  • Properties are generally limited to 8-10 occupants maximum with parking requirements of one space per bedroom plus two additional spaces.
  • Owner-occupancy is not required for most short-term rentals, but properties must be located in areas zoned for residential or mixed-use.
  • The registration process involves submitting property details, contact information, floor plans, and proof of liability insurance coverage of at least $1 million.
  • Recent changes have included stricter noise ordinances with quiet hours from 10 PM to 8 AM, enhanced penalties for violations ranging from $200-500, and requirements for 24/7 local contact persons who can respond to issues within 30 minutes.
  • Properties must also comply with Georgetown County health department regulations and maintain proper septic and water systems.
Fees and Taxes

Short-term Rental Fees and Taxes in Garden City

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Garden City, South Carolina are subject to several fees and taxes including the state accommodations tax of 2% on gross rental receipts, Horry County's additional accommodations tax of 1.5%.
  • Property owners must obtain a business license from Horry County costing approximately $50-75 annually, register for state tax collection which has no fee but requires quarterly filings.
  • The state sales tax of 6% applies to rental income, and there's typically a one-time registration fee of $25-50 for new short-term rental operators.
  • Additional costs may include fire safety inspections at $75-100 annually and zoning compliance fees of $50-100.
  • Tourism development fees in the Myrtle Beach area, which Garden City falls under, can add another 1-2% to the total tax burden.
Common questions

Garden City, South Carolina Airbnb investment FAQs

How to start an Airbnb in Garden City, South Carolina?

To start an Airbnb in Garden City, South Carolina, begin by researching local regulations through Horry County's zoning department and the City of Garden City Beach, as short term rentals may require special permits or fall under specific zoning classifications.

Launch checklist

  • Obtain necessary permits including a business license from Horry County, accommodations tax license for collecting the 12% local accommodations tax, and potentially a conditional use permit if your property isn't in a zone that allows short term rentals by right.
  • Find a suitable property within 1 to 2 blocks of the beach for maximum appeal, focusing on condos or beach houses in areas like Surfside Beach or Garden City Beach proper, with prices ranging from $200,000 to $800,000 depending on proximity to ocean and size.
  • Furnish the property with coastal themed, durable furniture suitable for sandy beach guests, including outdoor furniture, beach equipment like chairs and umbrellas, and ensure all safety requirements are met including smoke detectors, carbon monoxide detectors.
  • List your property on Airbnb, VRBO, and local rental companies like Garden City Realty or Surfside Realty, with competitive pricing around $150 to $400 per night depending on season and property size.
  • Manage the property by establishing relationships with local cleaning services, maintenance contractors, and consider hiring a property management company like Vacasa or RedAwning if you're not local.
What's the best way to identify good STR properties in Garden City, South Carolina?

To identify profitable short term rental properties in Garden City, South Carolina, focus on oceanfront or ocean view properties within walking distance of the beach, particularly along Waccamaw Drive and Atlantic Avenue, as proximity to Garden City Pier and beach access points drives highest occupancy rates.

What to prioritize

  • Target 3 to 4 bedroom condos or beach houses with modern amenities, pools, parking, and outdoor spaces that can accommodate 6 to 10 guests, as families and groups generate premium rates of $150 to 400 per night during peak summer season.
  • Analyze comparable properties on Airbnb and VRBO within a 0.5 mile radius, noting seasonal pricing patterns where summer rates can be 200 to 300% higher than winter months, and calculate potential annual revenue of $35,000 to 75,000 for well positioned properties.
  • Research competition density using AirDNA and Mashvisor to identify undersupplied areas, while monitoring new condo developments and HOA restrictions that may limit STR operations.
  • Utilize local market data from Myrtle Beach MLS, consult with Garden City realty firms like Surfside Realty and Century 21, and leverage tools like Rabbu and PriceLabs for dynamic pricing optimization.
How to get an Airbnb permit in Garden City, South Carolina?

To obtain an Airbnb/STR permit in Garden City, South Carolina, you must first contact the Horry County Planning and Zoning Department since Garden City falls under county jurisdiction, located at 1301 2nd Avenue in Conway, SC.

Documents and approvals

  • Submit a completed short term rental application along with required documents including property deed or lease agreement, floor plan showing maximum occupancy, proof of liability insurance (minimum $1 million), business license from South Carolina Department of Revenue.
  • The application fee is approximately $150 to 200 with an additional $75 annual renewal fee.
  • You must also obtain a business license from Horry County ($50 to 100) and register with the South Carolina Department of Revenue for tax collection purposes.
  • The property must meet specific requirements including maximum occupancy limits based on bedrooms and square footage, adequate parking (typically 2 spaces minimum), proper septic system capacity verification, and compliance with residential zoning restrictions.
  • The approval process typically takes 30 to 45 days after submission of complete application materials.
  • Once approved, you must display the permit number in all advertising, collect and remit accommodations taxes (2% local plus 1.5% state), and maintain records of all bookings for inspection purposes.
Is it legal to operate a short-term rental in Garden City, South Carolina?

Short term rentals (STRs) are generally legal in Garden City, South Carolina, but operate under Horry County's regulations since Garden City is an unincorporated community within the county.

Core operating requirements

  • Horry County requires STR operators to obtain a business license and comply with occupancy limits, parking requirements, and noise ordinances.
  • Properties must meet safety standards including smoke detectors, carbon monoxide detectors, and proper egress routes.
  • The county prohibits STRs in certain residential zones and requires a minimum distance between rental properties in some areas.
  • Recent changes around 2022 to 2023 have included stricter enforcement of existing regulations and enhanced penalties for violations, particularly regarding noise complaints and overcrowding.
  • Operators must also collect and remit accommodations taxes, and properties are subject to regular inspections.
  • While not completely prohibited, the regulatory framework has become more stringent in response to community concerns about impacts on residential neighborhoods, with Garden City Beach area seeing particular scrutiny due to its dense vacation rental market.
What are the best places to invest in Airbnb in Garden City, South Carolina?

The best areas for Airbnb investment in Garden City, South Carolina are the oceanfront district along Waccamaw Drive and Ocean Boulevard, which attracts beach tourists year round and commands premium rates during summer months and spring break seasons.

Areas to research

  • The Garden City Pier area is particularly lucrative due to its proximity to fishing activities, restaurants, and beach access, drawing both leisure travelers and fishing enthusiasts.
  • The Surfside Beach border area offers excellent potential as it captures overflow from the more expensive Myrtle Beach market while providing similar beach amenities at lower property acquisition costs.
  • The residential neighborhoods near Huntington Beach State Park, such as areas around Murrells Inlet, are attractive for nature focused travelers and families seeking quieter alternatives to busy Myrtle Beach.
  • Properties near the Garden City Connector and Highway 17 provide good investment opportunities for business travelers visiting nearby industrial facilities and medical centers.
Airbnb and lodging taxes in Garden City, South Carolina

Garden City, South Carolina imposes a local accommodations tax of 2% on short term rental properties including Airbnb, which is collected in addition to the state accommodations tax of 2% for a combined rate of 4%.

Taxes and filing responsibilities

  • The Horry County accommodations tax adds another 1.5%, bringing the total accommodations tax to 5.5%.
  • Additionally, standard South Carolina sales tax of 6% applies to lodging, plus local sales taxes that can add approximately 1 to 3% depending on the specific jurisdiction within Garden City.
  • Airbnb typically collects and remits these taxes automatically for hosts through their platform as of 2019, though hosts should verify this coverage and may need to register directly with the South Carolina Department of Revenue and Horry County if operating multiple properties or if automatic collection doesn't apply.
  • Tax remittance is generally due monthly by the 20th of the following month, with quarterly filing options available for smaller operators.
  • Exemptions typically include stays longer than 90 consecutive days and certain government or charitable organization bookings, though hosts must maintain proper documentation to claim these exemptions.
Total cost to purchase, furnish and operate an Airbnb in Garden City, South Carolina

To start an Airbnb in Garden City, South Carolina, expect total costs around $420,000 to $480,000.

Cost breakdown

  • Property purchase represents the largest expense at $350,000 to $400,000 for a median 3 bedroom beach house or condo near the coast.
  • Furnishing costs typically run $15,000 to $25,000 including beds, linens, kitchen essentials, living room furniture, and coastal décor appropriate for vacation rentals.
  • Initial setup costs add $3,000 to $5,000 covering professional photography, listing creation, welcome materials, and basic amenities like toiletries and cleaning supplies.
  • Permits and fees total approximately $1,500 to $2,500 including business license, short term rental permit, fire safety inspection, and any HOA approval fees.
  • Insurance costs $2,000 to $3,500 annually for short term rental coverage that protects against guest damages and liability.
  • Utilities including electricity, water, internet, cable, and trash service average $300 to $500 monthly or $1,800 to $3,000 for six months.
  • First six months operating costs add $8,000 to $12,000 covering cleaning services between guests, maintenance, property management software, marketing, restocking supplies, and potential vacancy periods during slower seasons.
Are Airbnb properties in Garden City, South Carolina profitable?

Airbnb properties in Garden City, South Carolina demonstrate strong profitability potential with average nightly rates ranging from $150 to 300 during peak summer season and $80 to 120 in off season months.

Profitability indicators

  • Properties within 0.5 miles of the beach typically generate $35,000 to 55,000 in annual gross revenue, while inland properties earn $20,000 to 35,000 annually.
  • Operating expenses including cleaning fees ($75 to 100 per turnover), property management (20 to 25% of revenue), utilities ($200 to 350 monthly), insurance ($1,500 to 2,500 annually).
  • Successful properties achieve net profit margins of 25 to 40%, with oceanfront condos and beach houses performing best due to Garden City's popularity as a Myrtle Beach alternative.
  • Key success factors include professional photography, dynamic pricing strategies, maintaining 4.8+ star ratings, and offering amenities like beach gear, golf cart access, and proximity to popular fishing piers.
  • Properties managed by companies like Vacasa and RedAwning in the area report occupancy rates of 65 to 80% during peak months (May September), with the strongest performers being 3 to 4 bedroom homes that can accommodate families and groups visiting for golf tournaments, fishing excursions.
What is the expected return on investment for an Airbnb in Garden City, South Carolina?

Airbnb investments in Garden City, South Carolina typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14%, driven by the area's proximity to Murrells Inlet and Huntington Beach State Park which attract consistent vacation rental demand. Properties within 2 to 3 blocks of the beach or waterfront access points command premium nightly rates of $150 to 280 during peak summer months (June August) and $80 to 140 during shoulder seasons, with occupancy rates averaging 65 to 75% annually.

Return planning figures

  • Initial investment recovery and profitability typically occurs within 18 to 24 months for well positioned properties under $400,000, while higher end beachfront properties may require 24 to 36 months to reach consistent profitability due to larger down payments and carrying costs.
  • The market benefits from Garden City's established vacation rental infrastructure, proximity to Myrtle Beach attractions, and strong repeat visitor patterns, though investors should factor in seasonal fluctuations, hurricane insurance costs averaging $3,000 to 5,000 annually.
What company can help me find and buy a profitable Airbnb in Garden City, South Carolina?

STRSearch is a national platform that specializes in identifying profitable short term rental investment properties across markets including Garden City, South Carolina.

Companies and resources

  • Local real estate agents in the Myrtle Beach area such as Century 21 The Harrelson Group, RE/MAX Southern Shores, and Coldwell Banker Chicora Advantage have experience with vacation rental properties in Garden City and surrounding beach communities.
  • National services like Mashvisor, BiggerPockets, and AirDNA provide market analysis and property identification tools for Airbnb investors targeting the South Carolina coast.
  • RedAwning and Vacasa offer property management services that can help investors identify suitable properties while providing ongoing management.
  • Local companies such as Myrtle Beach Vacation Rentals and Elliott Realty have deep market knowledge of the Grand Strand area including Garden City.
  • Additional national platforms like Roofstock, HomeUnion, and Awning focus on turnkey rental property investments and can source properties in the Garden City market for out of state investors looking to capitalize on the area's strong vacation rental demand.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
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