Is Green Bay, Wisconsin Good for Airbnb Investment?

Potentially—Green Bay, Wisconsin combines visitor demand with long-term real estate upside.

• Presents a promising opportunity, largely driven by the city's significant tourism, particularly around Lambeau Field and Green Bay Packers games.
• Current market conditions indicate a strong demand for short-term rentals, especially during football season and other local events.
• Property values in Green Bay are generally more accessible compared to larger metropolitan areas, offering a lower entry point for investors while still showing steady appreciation.
• The investment potential is further enhanced by consistent visitor numbers and the city's ongoing efforts to boost tourism.

$1,200–$2,800 per month based on location, season, and property quality.

• Based on available market data and rental analytics, average Airbnb earnings in Green Bay, Wisconsin typically range from $1,200 to $2,800 per month for standard properties.
• Seasonal variations are significant, with peak earnings occurring during football season (September through January) when properties can command 40-60% higher rates due to Packers games.
• Summer months also see increased demand from tourists visiting local attractions and Lake Michigan, while winter months outside of football season typically represent the lowest earning period.
• Key factors affecting earnings include proximity to Lambeau Field (properties within 2 miles can earn 25-50% more during game weekends), property size and amenities, guest capacity.
• Properties that successfully capitalize on major Packers games, playoff seasons, and summer tourism while maintaining high guest ratings and occupancy rates of 60-75% tend to achieve the higher end of the revenue range.

Potentially strong—typical annual ROI is 8–14%.

• Typically generate ROI between 8-14% annually, with an average of approximately 11%, which is moderately attractive compared to other mid-sized Midwest markets.
• The payback period for initial investment usually ranges from 7-12 years depending on property location and management efficiency.
• Green Bay's Airbnb market benefits from steady demand driven by Packers games, business travelers, and summer tourism.
• Compared to traditional long-term rentals in Green Bay, which typically yield 6-9% ROI, short-term rentals can provide 2-5 percentage points higher returns.
• The market shows seasonal volatility with strongest performance during football season and summer months, while winter months often see 30-40% lower occupancy rates.

Green Bay, Wisconsin averages 55–60% annual occupancy, with seasonal variation.

• Green Bay, Wisconsin Airbnb properties typically maintain an average annual occupancy rate of approximately 55-60%.
• Peak occupancy occurs during fall months (September-December) when rates can reach 75-85% due to NFL games at Lambeau Field, particularly during playoff seasons.
• Winter months experience the lowest occupancy at 35-45% due to harsh weather conditions, though occasional spikes occur during major Packers games or winter events.
• Spring occupancy gradually increases from 40% in March to 60% by May.
• Compared to Wisconsin's statewide Airbnb occupancy average of approximately 50-55%, Green Bay performs slightly better due to its sports tourism draw.
• The city's occupancy rates are heavily influenced by the Packers' performance and schedule, with playoff years showing occupancy rates 10-15 percentage points higher than non-playoff seasons.

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

• The best Airbnb investment neighborhoods in Green Bay include Downtown Green Bay, which offers proximity to Lambeau Field, the Fox River.
• The Astor neighborhood provides historic charm with Victorian homes near the National Railroad Museum and downtown attractions, appealing to tourists seeking character accommodations.
• East Green Bay along the Fox River features waterfront properties with scenic views and access to recreational activities, commanding premium rates during summer months.
• The Broadway District offers affordable entry points with ongoing revitalization efforts, proximity to the university and medical facilities.
• Allouez presents upscale residential appeal with easy highway access to Lambeau Field and Green Bay, suitable for families and groups seeking quieter accommodations.
• The Titletown District, developed around Lambeau Field, provides year-round appeal with entertainment venues, restaurants, and sports facilities.
• Finally, the De Pere area, technically adjacent to Green Bay, offers charming small-town atmosphere along the Fox River with lower competition and good access to both Green Bay attractions and outdoor recreation.

Yes, but only where zoning permits short-term rentals and every required license is current.

• Green Bay, Wisconsin requires short-term rental operators to obtain a business license and register their property with the city.
• Properties are generally limited to a maximum occupancy of two people per bedroom plus two additional guests.
• Owner-occupancy is not mandated for short-term rentals, allowing both resident and non-resident property owners to operate rentals.
• Short-term rentals are permitted in most residential zones but may face limitations in certain historic districts or areas with specific zoning overlays.
• The registration process involves submitting an application with property details, proof of insurance, emergency contact information, and passing any required safety inspections.
• Recent regulatory changes have included stricter noise ordinance enforcement, requirements for 24-hour local contact persons, enhanced parking regulations, and increased penalties for violations.

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

• Short-term rentals in Green Bay, Wisconsin are subject to several fees and taxes including Wisconsin state sales tax of 5%, Brown County sales tax of 0.5%.
• The Wisconsin room tax applies at 5% statewide, with Brown County adding an additional 3% room tax and Green Bay imposing a 2% premier resort area tax.
• Property owners must obtain a short-term rental license from the City of Green Bay costing approximately $150-200 annually, plus a one-time registration fee of around $50-75.
• Wisconsin requires a seller's permit which typically costs $20, and operators may need a business license ranging from $25-50 depending on the business structure.
• Additional costs may include inspection fees of $75-100 and potential homeowner association fees if applicable.