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Find Your Airbnb InvestmentInvesting in Airbnb properties in Hailey, Idaho, presents a compelling opportunity, largely due to its proximity to the Sun Valley ski resort and robust year-round outdoor recreation. Current market conditions benefit from consistent tourist demand, especially during winter for skiing and summer for hiking, biking, and festivals, which drives higher monthly revenues ranging from $2,800 to $6,500. While property values in a desirable location like Hailey can be substantial, the investment potential remains strong as short-term rentals typically outperform long-term rentals by 40-60%. Occupancy rates average 65-70% annually, exceeding state and national averages, with peak seasons reaching 75-85%. This consistent demand, coupled with limited hotel inventory, positions Hailey as a favorable market for Airbnb investors, provided they account for higher operational costs associated with short-term rentals.
Based on available market data and rental performance metrics, Airbnb properties in Hailey, Idaho typically generate average monthly revenues ranging from $2,800 to $6,500, with significant seasonal fluctuations driven by the area's proximity to Sun Valley ski resort and summer recreation activities. Winter months (December through March) represent peak earning periods with properties averaging $5,000 to $8,000 monthly, while summer months (June through August) generate $4,000 to $6,500 monthly due to hiking, biking, and festival tourism. Spring and fall shoulder seasons see reduced earnings of $1,800 to $3,500 monthly as visitor demand decreases. Key factors influencing earnings include property size and amenities, with larger homes accommodating 6-8 guests commanding premium rates, proximity to ski lifts and downtown Hailey, property condition and modern furnishings, and effective pricing strategies that capitalize on major events like music festivals and ski competitions. Properties with hot tubs, mountain views, and ski equipment storage typically achieve occupancy rates of 65-75% annually compared to 45-55% for basic accommodations, while hosts who actively manage pricing and maintain high guest ratings through responsive communication and quality amenities consistently outperform market averages by 15-25%.
Airbnb investments in Hailey, Idaho typically generate ROI between 8-15% annually, with higher-end properties near Sun Valley ski areas achieving returns up to 18% during peak seasons. The average payback period ranges from 7-12 years depending on property type and location, with ski-accessible properties recovering investments faster due to premium winter rates averaging $300-500 per night compared to summer rates of $200-350. Short-term rentals in Hailey generally outperform long-term rentals by 40-60%, as traditional rentals yield approximately 5-8% ROI with average monthly rents of $2,500-4,000 for comparable properties. The market benefits from consistent demand driven by Sun Valley tourism, with occupancy rates typically reaching 65-75% annually, though investors face higher operational costs including frequent cleaning, maintenance, and property management fees that can consume 25-35% of gross revenue. Properties within walking distance of downtown Hailey or with mountain views command premium rates and achieve faster payback periods of 6-9 years, while standard residential properties in outlying areas may require 10-15 years for full investment recovery.
Airbnb occupancy rates in Hailey, Idaho average approximately 65-70% annually, with significant seasonal variation driven by the area's proximity to Sun Valley ski resort and summer outdoor recreation activities. Peak occupancy occurs during winter months (December through March) when rates reach 80-85% due to skiing demand, followed by summer months (June through August) at 75-80% occupancy driven by hiking, biking, and festival tourism. Spring and fall shoulder seasons see occupancy drop to 45-55% as weather transitions limit outdoor activities. Hailey's occupancy rates exceed both Idaho's statewide average of approximately 55-60% and the national Airbnb average of 48-52%, primarily due to its location in the Wood River Valley recreation corridor and the consistent draw of Sun Valley's year-round tourism economy. The market benefits from limited hotel inventory in the area, forcing visitors toward short-term rentals, though occupancy can fluctuate based on snow conditions in winter and wildfire activity during summer months.
The most lucrative Airbnb neighborhoods in Hailey, Idaho center around proximity to Sun Valley Resort and outdoor recreation access. The historic downtown core offers the highest rental rates due to walkability to restaurants, shops, and cultural venues, attracting affluent tourists year-round who pay premium prices for convenience. The Woodside Boulevard area provides excellent investment potential with larger properties that can accommodate groups, benefiting from close proximity to both downtown amenities and quick access to Bald Mountain skiing. The Quigley Canyon neighborhood appeals to investors seeking luxury vacation rental opportunities, as properties here command top-dollar rates from wealthy visitors wanting privacy and mountain views while remaining close to resort activities. The Broadford Road corridor offers solid mid-range investment returns with properties that attract families and outdoor enthusiasts seeking affordable access to hiking, biking, and skiing without downtown premium pricing. The River Street area near the Big Wood River provides unique waterfront and water-adjacent rental opportunities that appeal to summer visitors and fly-fishing enthusiasts, creating strong seasonal demand. The neighborhoods along Croy Creek Road offer emerging investment potential with newer construction and mountain access, attracting visitors who want modern amenities while being close to backcountry recreation, though these areas typically see more seasonal variation in occupancy rates.
Short-term rental regulations in Hailey, Idaho require property owners to obtain a conditional use permit through the city's planning and zoning department, with applications reviewed on a case-by-case basis and subject to public hearings. Occupancy limits are typically restricted to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total, and properties must comply with parking requirements of one space per bedroom. Owner-occupancy rules vary by zoning district, with some residential zones requiring the owner to live on-site or within the immediate vicinity, while others allow non-resident ownership with additional restrictions. Zoning restrictions limit short-term rentals primarily to specific residential zones and commercial districts, with stricter limitations in historic neighborhoods and areas near schools. The registration process involves submitting detailed applications including property descriptions, management plans, emergency contact information, and proof of liability insurance, with annual renewal requirements and fees ranging from $200-500. Recent regulatory changes implemented around 2019-2021 include stricter noise ordinances, mandatory 24-hour local contact requirements, enhanced parking standards, and increased penalties for violations, with the city also considering caps on the total number of short-term rental permits issued to preserve neighborhood character and housing availability for residents.
Short-term rentals in Hailey, Idaho are subject to several fees and taxes including the state sales tax of 6% and local option tax of 2% for a combined 8% tax rate on rental income, plus a 2% local lodging tax specifically applicable to short-term rentals under 30 days. Property owners must obtain a Conditional Use Permit which costs approximately $500-800 initially, along with an annual business license fee of around $50-100. The city requires registration through their short-term rental program with an estimated annual fee of $200-300, and properties must pass safety inspections which typically cost $100-150 per inspection. Additional costs may include a one-time zoning compliance review fee of approximately $200-400, and owners are responsible for collecting and remitting the Idaho state sales tax quarterly. Some properties may also be subject to homeowners association fees if located within an HOA, and there may be parking permit requirements costing an additional $25-50 annually depending on the specific location within Hailey city limits.
Investing in Airbnb properties in Hailey, Idaho, presents a compelling opportunity, largely due to its proximity to the Sun Valley ski resort and robust year-round outdoor recreation. Current market conditions benefit from consistent tourist demand, especially during winter for skiing and summer for hiking, biking, and festivals, which drives higher monthly revenues ranging from $2,800 to $6,500. While property values in a desirable location like Hailey can be substantial, the investment potential remains strong as short-term rentals typically outperform long-term rentals by 40-60%. Occupancy rates average 65-70% annually, exceeding state and national averages, with peak seasons reaching 75-85%. This consistent demand, coupled with limited hotel inventory, positions Hailey as a favorable market for Airbnb investors, provided they account for higher operational costs associated with short-term rentals.
Based on available market data and rental performance metrics, Airbnb properties in Hailey, Idaho typically generate average monthly revenues ranging from $2,800 to $6,500, with significant seasonal fluctuations driven by the area's proximity to Sun Valley ski resort and summer recreation activities. Winter months (December through March) represent peak earning periods with properties averaging $5,000 to $8,000 monthly, while summer months (June through August) generate $4,000 to $6,500 monthly due to hiking, biking, and festival tourism. Spring and fall shoulder seasons see reduced earnings of $1,800 to $3,500 monthly as visitor demand decreases. Key factors influencing earnings include property size and amenities, with larger homes accommodating 6-8 guests commanding premium rates, proximity to ski lifts and downtown Hailey, property condition and modern furnishings, and effective pricing strategies that capitalize on major events like music festivals and ski competitions. Properties with hot tubs, mountain views, and ski equipment storage typically achieve occupancy rates of 65-75% annually compared to 45-55% for basic accommodations, while hosts who actively manage pricing and maintain high guest ratings through responsive communication and quality amenities consistently outperform market averages by 15-25%.
Airbnb investments in Hailey, Idaho typically generate ROI between 8-15% annually, with higher-end properties near Sun Valley ski areas achieving returns up to 18% during peak seasons. The average payback period ranges from 7-12 years depending on property type and location, with ski-accessible properties recovering investments faster due to premium winter rates averaging $300-500 per night compared to summer rates of $200-350. Short-term rentals in Hailey generally outperform long-term rentals by 40-60%, as traditional rentals yield approximately 5-8% ROI with average monthly rents of $2,500-4,000 for comparable properties. The market benefits from consistent demand driven by Sun Valley tourism, with occupancy rates typically reaching 65-75% annually, though investors face higher operational costs including frequent cleaning, maintenance, and property management fees that can consume 25-35% of gross revenue. Properties within walking distance of downtown Hailey or with mountain views command premium rates and achieve faster payback periods of 6-9 years, while standard residential properties in outlying areas may require 10-15 years for full investment recovery.
Airbnb occupancy rates in Hailey, Idaho average approximately 65-70% annually, with significant seasonal variation driven by the area's proximity to Sun Valley ski resort and summer outdoor recreation activities. Peak occupancy occurs during winter months (December through March) when rates reach 80-85% due to skiing demand, followed by summer months (June through August) at 75-80% occupancy driven by hiking, biking, and festival tourism. Spring and fall shoulder seasons see occupancy drop to 45-55% as weather transitions limit outdoor activities. Hailey's occupancy rates exceed both Idaho's statewide average of approximately 55-60% and the national Airbnb average of 48-52%, primarily due to its location in the Wood River Valley recreation corridor and the consistent draw of Sun Valley's year-round tourism economy. The market benefits from limited hotel inventory in the area, forcing visitors toward short-term rentals, though occupancy can fluctuate based on snow conditions in winter and wildfire activity during summer months.
The most lucrative Airbnb neighborhoods in Hailey, Idaho center around proximity to Sun Valley Resort and outdoor recreation access. The historic downtown core offers the highest rental rates due to walkability to restaurants, shops, and cultural venues, attracting affluent tourists year-round who pay premium prices for convenience. The Woodside Boulevard area provides excellent investment potential with larger properties that can accommodate groups, benefiting from close proximity to both downtown amenities and quick access to Bald Mountain skiing. The Quigley Canyon neighborhood appeals to investors seeking luxury vacation rental opportunities, as properties here command top-dollar rates from wealthy visitors wanting privacy and mountain views while remaining close to resort activities. The Broadford Road corridor offers solid mid-range investment returns with properties that attract families and outdoor enthusiasts seeking affordable access to hiking, biking, and skiing without downtown premium pricing. The River Street area near the Big Wood River provides unique waterfront and water-adjacent rental opportunities that appeal to summer visitors and fly-fishing enthusiasts, creating strong seasonal demand. The neighborhoods along Croy Creek Road offer emerging investment potential with newer construction and mountain access, attracting visitors who want modern amenities while being close to backcountry recreation, though these areas typically see more seasonal variation in occupancy rates.
Short-term rental regulations in Hailey, Idaho require property owners to obtain a conditional use permit through the city's planning and zoning department, with applications reviewed on a case-by-case basis and subject to public hearings. Occupancy limits are typically restricted to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total, and properties must comply with parking requirements of one space per bedroom. Owner-occupancy rules vary by zoning district, with some residential zones requiring the owner to live on-site or within the immediate vicinity, while others allow non-resident ownership with additional restrictions. Zoning restrictions limit short-term rentals primarily to specific residential zones and commercial districts, with stricter limitations in historic neighborhoods and areas near schools. The registration process involves submitting detailed applications including property descriptions, management plans, emergency contact information, and proof of liability insurance, with annual renewal requirements and fees ranging from $200-500. Recent regulatory changes implemented around 2019-2021 include stricter noise ordinances, mandatory 24-hour local contact requirements, enhanced parking standards, and increased penalties for violations, with the city also considering caps on the total number of short-term rental permits issued to preserve neighborhood character and housing availability for residents.
Short-term rentals in Hailey, Idaho are subject to several fees and taxes including the state sales tax of 6% and local option tax of 2% for a combined 8% tax rate on rental income, plus a 2% local lodging tax specifically applicable to short-term rentals under 30 days. Property owners must obtain a Conditional Use Permit which costs approximately $500-800 initially, along with an annual business license fee of around $50-100. The city requires registration through their short-term rental program with an estimated annual fee of $200-300, and properties must pass safety inspections which typically cost $100-150 per inspection. Additional costs may include a one-time zoning compliance review fee of approximately $200-400, and owners are responsible for collecting and remitting the Idaho state sales tax quarterly. Some properties may also be subject to homeowners association fees if located within an HOA, and there may be parking permit requirements costing an additional $25-50 annually depending on the specific location within Hailey city limits.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Hailey, Idaho, begin by researching local regulations through the City of Hailey Planning Department, as the city requires short-term rental permits and has specific zoning restrictions that limit rentals to certain residential areas while prohibiting them in others. Obtain a business license from the city (approximately $50-100 annually) and apply for a short-term rental permit which typically costs $200-400 per year and requires property inspections for safety compliance including smoke detectors, carbon monoxide detectors, and fire extinguishers. Find a suitable property by working with local real estate agents familiar with Hailey's market, focusing on areas near Sun Valley Resort or downtown Hailey where vacation rentals are permitted, with average property prices ranging from $800,000-2,000,000 for suitable homes. Furnish the property with mountain-themed decor, quality linens, kitchen essentials, ski storage, and outdoor gear storage to appeal to the area's year-round tourism market of skiers, hikers, and festival-goers. List your property on Airbnb, VRBO, and local rental sites like Sun Valley Reservations, highlighting proximity to Ketchum, Sun Valley Resort, and outdoor activities while pricing competitively with the local market average of $200-600 per night depending on season and property size. Manage the property by either hiring local management companies like Sun Valley Property Management or RedAwning (charging 15-25% commission) or self-managing with regular cleaning services, 24/7 guest communication, and coordination with local maintenance providers, while ensuring compliance with Hailey's noise ordinances and parking requirements that limit guest vehicles and mandate quiet hours.
To identify profitable short-term rental properties in Hailey, Idaho, focus on locations within 15-20 minutes of Sun Valley Resort and Bald Mountain, prioritizing properties with mountain or valley views, ski-in/ski-out access, or proximity to hiking trails and the Big Wood River. Target 3-4 bedroom properties with hot tubs, fireplaces, updated kitchens, and outdoor spaces that can accommodate 6-10 guests, as these command premium rates of $200-400 per night during peak ski season (December-March) and summer months (June-September). Analyze comparable properties on Airbnb and VRBO within a 5-mile radius, noting that successful properties typically achieve 60-75% occupancy rates with average daily rates dropping to $150-250 during shoulder seasons. Research competition by monitoring listings from companies like RedAwning, Vacasa, and local property management firms, while using tools like AirDNA, Mashvisor, and STR Helper to analyze market data, seasonal trends, and revenue projections. Consider properties near Hailey's downtown core for year-round appeal, ensure compliance with Blaine County's STR regulations, and factor in the area's limited inventory which supports higher pricing but requires properties that stand out through unique amenities or exceptional locations to capture the market of affluent skiers, outdoor enthusiasts, and summer festival attendees.
To obtain an Airbnb/STR permit in Hailey, Idaho, you must first contact the Hailey Planning and Zoning Department at City Hall located at 115 Main Street South to submit a Conditional Use Permit application, as short-term rentals require special approval in most residential zones. Required documents include a completed CUP application form, site plan showing parking areas and property layout, proof of property ownership or authorization letter from owner, liability insurance certificate (minimum $1 million coverage), floor plan indicating maximum occupancy, waste management plan, and neighbor notification affidavits. The application fee is approximately $500-750 for the conditional use permit plus additional fees for public notices estimated at $200-300. You must also obtain a business license from the City Clerk's office for around $50-100 annually and register for Idaho state tax collection. The process typically takes 60-90 days including a public hearing before the Planning and Zoning Commission, during which neighbors can provide input. Hailey-specific requirements include maximum occupancy limits based on bedrooms and square footage, designated parking spaces (typically 2 per unit), 24/7 local contact person within 30 minutes of the property, quiet hours enforcement from 10 PM to 7 AM, and compliance with fire safety codes including smoke detectors and emergency egress. Once approved, you must display the permit number in all advertising and renew annually with the city while maintaining compliance with all conditions.
Short-term rentals (STRs) are legal in Hailey, Idaho, but operate under specific regulations established by the city. As of 2023, Hailey requires STR operators to obtain a business license and comply with zoning restrictions that limit STRs primarily to commercial and mixed-use zones, while prohibiting them in most residential neighborhoods to preserve housing stock for long-term residents. The city implemented a cap on the total number of STR permits available and requires properties to meet safety standards, parking requirements, and noise ordinances. Recent changes around 2022-2023 tightened enforcement and increased penalties for violations, reflecting growing concerns about housing affordability and neighborhood character in this popular resort community near Sun Valley. Property owners must also designate a local contact person available 24/7 for any issues and maintain liability insurance, with violations potentially resulting in permit revocation and fines up to $1,000 per day.
The best areas for Airbnb investment in Hailey, Idaho are downtown Hailey near Main Street, the Woodside neighborhood, and properties along the Wood River corridor. Downtown Hailey offers proximity to local restaurants, shops, and cultural events while being more affordable than nearby Ketchum and Sun Valley, attracting budget-conscious tourists visiting the Sun Valley Resort area year-round for skiing, hiking, and mountain biking. The Woodside area provides easy access to both Hailey's amenities and outdoor recreation, appealing to families and groups seeking spacious accommodations near trail systems and the Wood River. Properties along the Wood River are highly desirable for their scenic views and fishing access, drawing outdoor enthusiasts and visitors attending events at Sun Valley Resort, including the Sun Valley Music Festival and various corporate retreats. These areas benefit from Hailey's position as a more affordable alternative to Sun Valley while still offering convenient access to world-class skiing at Bald Mountain, extensive hiking and biking trails, and the region's reputation as a destination for wealthy tourists and business travelers visiting the Wood River Valley.
Airbnb properties in Hailey, Idaho are subject to multiple lodging taxes including the state sales tax of 6%, Idaho's lodging tax of 2%, and Blaine County's lodging tax of approximately 3-4%, resulting in a combined rate of around 11-12% on short-term rental bookings. These taxes are typically collected by Airbnb directly from guests at the time of booking through their automatic tax collection system, which began around 2017-2018, and the platform remits these funds to the appropriate state and local tax authorities on behalf of hosts. However, hosts may still need to register with the Idaho State Tax Commission and potentially Blaine County for business licensing and to ensure compliance with local regulations. Properties rented for 30 days or longer are generally exempt from lodging taxes and are treated as regular rental income, while some jurisdictions may offer exemptions for certain types of accommodations or extended stays. Hosts should verify their specific obligations with local authorities as collection and remittance procedures can vary, and some may need to file periodic returns even when Airbnb handles the collection process.
To start an Airbnb in Hailey, Idaho, expect total costs around $850,000-$950,000. Property purchase represents the largest expense at approximately $750,000-$800,000 based on median home prices in the Sun Valley area as of 2023-2024. Furnishing costs typically range $25,000-$40,000 for a complete mountain-style setup including furniture, bedding, kitchen essentials, and decor appropriate for the ski resort market. Initial setup costs including professional photography, listing creation, and marketing materials run $2,000-$3,000. Permits and fees vary but budget $1,500-$2,500 for business licenses, short-term rental permits, and potential HOA approvals. Insurance costs approximately $3,000-$4,000 annually for comprehensive short-term rental coverage. Utilities including electricity, gas, water, internet, and cable average $400-$600 monthly or $2,400-$3,600 for six months. First six months operating costs including cleaning services ($150-$200 per turnover), supplies, maintenance, property management software, and marketing total approximately $8,000-$12,000. Additional considerations include potential property management fees if outsourced (25-30% of revenue) and seasonal fluctuations typical in ski resort markets where winter bookings significantly exceed summer rates.
Airbnb properties in Hailey, Idaho demonstrate strong profitability potential, particularly during peak ski season (December-March) when proximity to Sun Valley drives nightly rates of $200-400 for well-appointed properties. Annual gross revenues for a typical 2-3 bedroom property range from $45,000-75,000, with net profit margins averaging 25-35% after accounting for expenses including property management fees (15-25%), cleaning costs ($75-125 per turnover), utilities ($200-300 monthly), insurance ($1,500-2,500 annually), and maintenance reserves. Properties within 10 miles of Sun Valley Resort consistently outperform those further away, with luxury ski-in/ski-out condos achieving occupancy rates of 70-85% and generating $80,000-120,000 annually. Success factors include professional photography, responsive guest communication, local activity partnerships, and seasonal pricing optimization that captures premium winter rates while maintaining competitive summer pricing for hiking and mountain biking tourists. The market benefits from limited hotel inventory and strong repeat visitor patterns, though owners must navigate Blaine County's short-term rental regulations and seasonal utility cost fluctuations that can impact margins by 5-10% depending on property efficiency and guest heating/cooling usage patterns.
Airbnb investments in Hailey, Idaho typically generate annual ROI of 12-18% due to the town's proximity to Sun Valley Resort and year-round tourism demand. Cash-on-cash returns generally range from 8-14% annually, with properties averaging $200-400 per night during peak ski season (December-March) and $150-250 during summer months. Most investors achieve profitability within 18-24 months, with luxury properties near Bald Mountain commanding premium rates up to $500+ per night. The market benefits from consistent occupancy rates of 65-75% annually, driven by Sun Valley's reputation as a premier destination for skiing, hiking, and corporate retreats. Properties purchased in the $800K-$1.5M range typically see gross rental yields of 6-9%, with net returns after expenses, management fees, and maintenance costs settling in the 4-7% range before tax benefits and appreciation.
STRSearch is a national platform that specializes in identifying profitable short-term rental properties for investors looking in Hailey, Idaho. Local real estate agents like Sun Valley Real Estate and Ketchum Real Estate who understand the Wood River Valley market can help identify properties with strong Airbnb potential near Sun Valley Resort. National services include Mashvisor, which provides rental property analytics, and AirDNA for market data analysis in the Hailey area. Regional companies like Mountain West Real Estate and Engel & Völkers Sun Valley have expertise in luxury vacation rental properties that perform well on Airbnb. Additional services include RedAwning for property management and rental optimization, Vacasa for full-service vacation rental management, and local property management companies like Sun Valley Property Management that can help maximize rental income from Airbnb investments in the Hailey market, which benefits from proximity to world-class skiing and outdoor recreation activities.

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