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Find Your Airbnb InvestmentInvesting in Airbnb properties in Hapuna Beach, Hawaii, presents a strong investment opportunity primarily due to its reputation as a pristine beach destination on the Kohala Coast. The current market conditions are characterized by high demand for luxury vacation rentals, driven by consistent tourism trends to the Big Island's scenic west coast. Property values in Hapuna Beach are generally high, reflecting the exclusivity and desirability of the area, and they tend to appreciate steadily given the limited supply of prime beachfront and ocean-view properties. The investment potential is robust, supported by a continuous influx of visitors seeking high-end accommodations, which translates to strong occupancy rates and premium nightly rates, making it a lucrative market for short-term rentals despite the higher initial investment.
Based on available vacation rental data for the Hapuna Beach area on Hawaii's Big Island, Airbnb properties typically generate between $3,500 to $8,500 per month in gross revenue, with luxury beachfront properties commanding the higher end of this range and smaller condos or inland properties earning toward the lower end. Seasonal variations show peak earnings during winter months (December through March) when mainland visitors escape cold weather, with properties earning approximately 25-40% more than summer months, while shoulder seasons (April-May and September-November) fall in the middle range. Properties within walking distance of Hapuna Beach State Recreation Area and those offering ocean views consistently outperform inland alternatives by 30-50%, and amenities such as private pools, hot tubs, and high-end furnishings can increase nightly rates by $50-150. Occupancy rates typically range from 60-85% annually, with successful properties maintaining higher occupancy through professional photography, responsive communication, and competitive pricing strategies, though earnings are significantly impacted by factors including property management fees (typically 20-30%), cleaning costs, maintenance, and Hawaii's transient accommodation tax.
Airbnb investments in Hapuna Beach, Hawaii typically generate ROI between 8-12% annually, with premium oceanfront properties achieving up to 15% returns due to the area's luxury resort proximity and limited vacation rental inventory. The average payback period ranges from 12-18 years, significantly better than the state average of 20-25 years, driven by nightly rates averaging $400-800 for quality properties during peak seasons and consistent 65-75% occupancy rates year-round. Compared to long-term rentals in the area yielding 3-5% annually with rental rates of $3,000-5,000 monthly, short-term vacation rentals provide 2-3 times higher returns despite higher operational costs including property management fees of 20-30%, cleaning costs of $150-250 per turnover, and Hawaii's transient accommodation tax of 10.25%. The Hapuna Beach market benefits from its Big Island location offering lower property acquisition costs than Oahu or Maui while maintaining strong tourism demand, though investors must navigate Hawaii County's restrictive vacation rental permitting process and potential regulatory changes that could impact future profitability.
Airbnb occupancy rates in Hapuna Beach, Hawaii typically average around 65-70% annually, with significant seasonal variation that peaks at 85-90% during winter months (December through March) when mainland visitors escape cold weather, and drops to 45-55% during shoulder seasons in late spring and early fall. The area experiences a secondary peak of 75-80% occupancy during summer months (June through August) driven by family vacations, while April-May and September-October represent the lowest occupancy periods. Hapuna Beach generally outperforms the Hawaii state average of approximately 60-65% due to its premium beachfront location and luxury resort proximity, and significantly exceeds the national Airbnb average of 48-52%, benefiting from Hawaii's year-round destination appeal and limited supply of vacation rentals in this exclusive Big Island location. The market shows strong resilience with average daily rates remaining high even during lower occupancy periods, reflecting the area's positioning as a premium vacation destination that commands higher prices while maintaining relatively stable demand compared to more saturated markets elsewhere in the state.
The most lucrative Airbnb investment neighborhoods around Hapuna Beach include Mauna Kea Resort area which commands premium rates due to its world-class golf courses, luxury resorts, and direct beach access with strong demand from affluent travelers seeking high-end accommodations. Waikoloa Beach Resort offers excellent investment potential with its proximity to shopping, dining, and multiple beaches, attracting families and couples willing to pay higher nightly rates for convenience and amenities. Puako provides a more secluded luxury option with oceanfront properties that appeal to discerning guests seeking privacy and snorkeling access, supporting higher pricing power due to limited inventory. Waimea town presents opportunities for more affordable investments while still being within 20 minutes of Hapuna Beach, attracting budget-conscious travelers and longer-term stays with its upcountry charm and local culture. The Kohala Coast corridor between Waikoloa and Hapuna offers diverse property types from condos to single-family homes, benefiting from consistent year-round demand due to the area's reliable weather and beach access. Kawaihae area provides emerging investment opportunities with lower entry costs while maintaining proximity to Hapuna Beach and Spencer Beach Park, appealing to families and adventure travelers. The residential areas immediately inland from Hapuna Beach State Park offer the closest proximity to the famous white sand beach while typically having more reasonable property prices than resort areas, making them attractive to guests prioritizing beach access over resort amenities.
Short-term rental regulations in the Hapuna Beach area of Hawaii County are governed by both county and state laws, requiring operators to obtain a Transient Vacation Rental (TVR) permit through Hawaii County, which costs approximately $500-1,000 annually and requires properties to be located in areas zoned for visitor accommodation or have existing nonconforming use rights established before 2008. Occupancy limits are typically set at two persons per bedroom plus two additional guests, with a maximum of 10-12 people depending on the property size and septic capacity. Owner-occupancy is not required for legally permitted TVRs, but new permits are extremely limited due to a moratorium on new TVR applications in most residential zones implemented around 2018-2019. Properties must be located in appropriate zoning districts such as Resort, Visitor Destination Area, or have grandfathered status, with most residential zones prohibiting new short-term rentals. The registration process involves submitting detailed applications including site plans, septic system capacity verification, parking arrangements, and neighbor notification, with processing times often extending 6-12 months. Recent regulatory changes include stricter enforcement of illegal operators, increased fines up to $10,000 per violation, enhanced complaint response systems, and ongoing discussions about potential tax increases on short-term rental properties, while the county continues to limit new permits to reduce impacts on long-term housing availability and community character.
Short-term rentals in Hapuna Beach, Hawaii are subject to multiple fees and taxes including Hawaii's Transient Accommodations Tax (TAT) of 10.25% on gross rental income, Hawaii General Excise Tax (GET) of 4.712% on gross receipts, and Hawaii County's additional TAT of 3% for a combined rate of approximately 17.962%. Property owners must obtain a Nonconforming Use Certificate (NUC) from Hawaii County which costs around $500-1,000 initially with annual renewal fees of $250-500. A Transient Vacation Rental permit requires registration fees of approximately $1,000-2,000 annually depending on property size and location. Additional costs include business license fees of $25-50 annually, possible homeowner association fees ranging from $200-800 monthly, and potential impact fees of $1,000-3,000 for new registrations. Properties may also be subject to fire safety inspections costing $200-400 and building permit fees of $300-800 if modifications are required, with some areas requiring additional environmental impact assessments costing $500-1,500.
Investing in Airbnb properties in Hapuna Beach, Hawaii, presents a strong investment opportunity primarily due to its reputation as a pristine beach destination on the Kohala Coast. The current market conditions are characterized by high demand for luxury vacation rentals, driven by consistent tourism trends to the Big Island's scenic west coast. Property values in Hapuna Beach are generally high, reflecting the exclusivity and desirability of the area, and they tend to appreciate steadily given the limited supply of prime beachfront and ocean-view properties. The investment potential is robust, supported by a continuous influx of visitors seeking high-end accommodations, which translates to strong occupancy rates and premium nightly rates, making it a lucrative market for short-term rentals despite the higher initial investment.
Based on available vacation rental data for the Hapuna Beach area on Hawaii's Big Island, Airbnb properties typically generate between $3,500 to $8,500 per month in gross revenue, with luxury beachfront properties commanding the higher end of this range and smaller condos or inland properties earning toward the lower end. Seasonal variations show peak earnings during winter months (December through March) when mainland visitors escape cold weather, with properties earning approximately 25-40% more than summer months, while shoulder seasons (April-May and September-November) fall in the middle range. Properties within walking distance of Hapuna Beach State Recreation Area and those offering ocean views consistently outperform inland alternatives by 30-50%, and amenities such as private pools, hot tubs, and high-end furnishings can increase nightly rates by $50-150. Occupancy rates typically range from 60-85% annually, with successful properties maintaining higher occupancy through professional photography, responsive communication, and competitive pricing strategies, though earnings are significantly impacted by factors including property management fees (typically 20-30%), cleaning costs, maintenance, and Hawaii's transient accommodation tax.
Airbnb investments in Hapuna Beach, Hawaii typically generate ROI between 8-12% annually, with premium oceanfront properties achieving up to 15% returns due to the area's luxury resort proximity and limited vacation rental inventory. The average payback period ranges from 12-18 years, significantly better than the state average of 20-25 years, driven by nightly rates averaging $400-800 for quality properties during peak seasons and consistent 65-75% occupancy rates year-round. Compared to long-term rentals in the area yielding 3-5% annually with rental rates of $3,000-5,000 monthly, short-term vacation rentals provide 2-3 times higher returns despite higher operational costs including property management fees of 20-30%, cleaning costs of $150-250 per turnover, and Hawaii's transient accommodation tax of 10.25%. The Hapuna Beach market benefits from its Big Island location offering lower property acquisition costs than Oahu or Maui while maintaining strong tourism demand, though investors must navigate Hawaii County's restrictive vacation rental permitting process and potential regulatory changes that could impact future profitability.
Airbnb occupancy rates in Hapuna Beach, Hawaii typically average around 65-70% annually, with significant seasonal variation that peaks at 85-90% during winter months (December through March) when mainland visitors escape cold weather, and drops to 45-55% during shoulder seasons in late spring and early fall. The area experiences a secondary peak of 75-80% occupancy during summer months (June through August) driven by family vacations, while April-May and September-October represent the lowest occupancy periods. Hapuna Beach generally outperforms the Hawaii state average of approximately 60-65% due to its premium beachfront location and luxury resort proximity, and significantly exceeds the national Airbnb average of 48-52%, benefiting from Hawaii's year-round destination appeal and limited supply of vacation rentals in this exclusive Big Island location. The market shows strong resilience with average daily rates remaining high even during lower occupancy periods, reflecting the area's positioning as a premium vacation destination that commands higher prices while maintaining relatively stable demand compared to more saturated markets elsewhere in the state.
The most lucrative Airbnb investment neighborhoods around Hapuna Beach include Mauna Kea Resort area which commands premium rates due to its world-class golf courses, luxury resorts, and direct beach access with strong demand from affluent travelers seeking high-end accommodations. Waikoloa Beach Resort offers excellent investment potential with its proximity to shopping, dining, and multiple beaches, attracting families and couples willing to pay higher nightly rates for convenience and amenities. Puako provides a more secluded luxury option with oceanfront properties that appeal to discerning guests seeking privacy and snorkeling access, supporting higher pricing power due to limited inventory. Waimea town presents opportunities for more affordable investments while still being within 20 minutes of Hapuna Beach, attracting budget-conscious travelers and longer-term stays with its upcountry charm and local culture. The Kohala Coast corridor between Waikoloa and Hapuna offers diverse property types from condos to single-family homes, benefiting from consistent year-round demand due to the area's reliable weather and beach access. Kawaihae area provides emerging investment opportunities with lower entry costs while maintaining proximity to Hapuna Beach and Spencer Beach Park, appealing to families and adventure travelers. The residential areas immediately inland from Hapuna Beach State Park offer the closest proximity to the famous white sand beach while typically having more reasonable property prices than resort areas, making them attractive to guests prioritizing beach access over resort amenities.
Short-term rental regulations in the Hapuna Beach area of Hawaii County are governed by both county and state laws, requiring operators to obtain a Transient Vacation Rental (TVR) permit through Hawaii County, which costs approximately $500-1,000 annually and requires properties to be located in areas zoned for visitor accommodation or have existing nonconforming use rights established before 2008. Occupancy limits are typically set at two persons per bedroom plus two additional guests, with a maximum of 10-12 people depending on the property size and septic capacity. Owner-occupancy is not required for legally permitted TVRs, but new permits are extremely limited due to a moratorium on new TVR applications in most residential zones implemented around 2018-2019. Properties must be located in appropriate zoning districts such as Resort, Visitor Destination Area, or have grandfathered status, with most residential zones prohibiting new short-term rentals. The registration process involves submitting detailed applications including site plans, septic system capacity verification, parking arrangements, and neighbor notification, with processing times often extending 6-12 months. Recent regulatory changes include stricter enforcement of illegal operators, increased fines up to $10,000 per violation, enhanced complaint response systems, and ongoing discussions about potential tax increases on short-term rental properties, while the county continues to limit new permits to reduce impacts on long-term housing availability and community character.
Short-term rentals in Hapuna Beach, Hawaii are subject to multiple fees and taxes including Hawaii's Transient Accommodations Tax (TAT) of 10.25% on gross rental income, Hawaii General Excise Tax (GET) of 4.712% on gross receipts, and Hawaii County's additional TAT of 3% for a combined rate of approximately 17.962%. Property owners must obtain a Nonconforming Use Certificate (NUC) from Hawaii County which costs around $500-1,000 initially with annual renewal fees of $250-500. A Transient Vacation Rental permit requires registration fees of approximately $1,000-2,000 annually depending on property size and location. Additional costs include business license fees of $25-50 annually, possible homeowner association fees ranging from $200-800 monthly, and potential impact fees of $1,000-3,000 for new registrations. Properties may also be subject to fire safety inspections costing $200-400 and building permit fees of $300-800 if modifications are required, with some areas requiring additional environmental impact assessments costing $500-1,500.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Hapuna Beach, Hawaii, begin by researching Hawaii County's strict short-term rental regulations, which require a Nonconforming Use Certificate (NUC) for properties not already legally operating as vacation rentals before 2019, making new permits extremely difficult to obtain in most residential areas. Contact Hawaii County Planning Department to verify if your target property can legally operate as a short-term rental, as many areas including parts of South Kohala district have moratoriums on new permits. Find a suitable property near Hapuna Beach State Recreation Area, focusing on resort-zoned areas or existing legal vacation rental properties, with prices ranging from $800,000 to $3 million depending on proximity to the beach and amenities. Obtain necessary permits including GET (General Excise Tax) license, TAT (Transient Accommodations Tax) permit, and business license from Hawaii County, which can take 3-6 months and cost $1,000-$3,000 in fees. Furnish the property with high-quality, durable furniture suitable for beach guests, including outdoor equipment, snorkeling gear, and beach accessories, budgeting $25,000-$50,000 for a complete setup. List your property on Airbnb, VRBO, and local vacation rental sites, emphasizing proximity to Hapuna Beach's white sand and world-class snorkeling, with rates typically ranging from $300-$800 per night depending on property size and amenities. Manage the property through local companies like RedAwning or Elite Pacific Properties, or hire local cleaners and maintenance staff, as remote management is challenging due to Hawaii's unique requirements and guest expectations for immediate assistance with beach activities and local recommendations.
To identify profitable short-term rental properties in Hapuna Beach, Hawaii, focus on oceanfront or ocean-view locations within walking distance of Hapuna Beach State Recreation Area, as properties with direct beach access or panoramic Pacific views command premium rates of $400-800+ per night. Target luxury condos and vacation homes with 2-4 bedrooms, full kitchens, private lanais, pools, and high-end amenities that appeal to affluent travelers visiting the Big Island's Kohala Coast. Analyze comparable properties on Airbnb and VRBO to establish competitive pricing, noting that beachfront units typically achieve 70-85% occupancy rates with average daily rates 40-60% higher than inland properties. Research competition by monitoring listings at nearby Mauna Kea Beach Resort, Westin Hapuna Beach Resort, and private vacation rentals in Puako and Waikoloa to identify market gaps and positioning opportunities. Utilize tools like AirDNA, Mashvisor, and STR Helper to analyze revenue potential, while consulting local property management companies such as Big Island Vacation Rentals and Elite Pacific Properties for market insights, and review Hawaii County short-term rental regulations and permit requirements which significantly impact property eligibility and profitability in this premium beachfront market.
To obtain an Airbnb/STR permit in Hapuna Beach, Hawaii, you must apply through Hawaii County's Planning Department since Hapuna Beach is located in the South Kohala district of the Big Island. First, submit a Conditional Permit application online through the Hawaii County Planning Department website or in person at 101 Pauahi Street, Suite 3, Hilo, HI 96720. Required documents include a completed application form, site plan showing the property layout, floor plans of the dwelling unit, proof of ownership or authorization from owner, general excise tax license, transient accommodations tax license from the State of Hawaii, parking plan showing required spaces, and a $1,500 non-refundable application fee plus additional fees for public notices estimated at $300-500. The timeline typically ranges from 6-12 months due to required public hearings and community input processes. Specific Hapuna Beach requirements include compliance with South Kohala Community Development Plan guidelines, maintaining minimum parking requirements of one space per bedroom plus one additional space, ensuring the property meets all building and safety codes, obtaining neighbor notification within 500 feet of the property, and demonstrating that the short-term rental use is compatible with the residential character of the area. Additionally, you must secure a State of Hawaii Transient Accommodations Tax license and General Excise Tax license before operating, with annual renewals required for the county permit.
Short-term rentals (STRs) are legal in the Hapuna Beach area of Hawaii County (Big Island), but they operate under strict regulations established by Hawaii County Ordinance 19-81, which went into effect in 2019-2020. The county requires STR operators to obtain proper permits and comply with zoning restrictions, with different rules applying to resort areas versus residential neighborhoods. Hapuna Beach, being located in a resort-designated area along the Kohala Coast, generally allows STRs in hotels, resorts, and some vacation rental properties, but operators must register with the county, pay transient accommodation taxes, and adhere to occupancy limits and noise ordinances. Recent changes include stricter enforcement of unpermitted rentals and increased penalties for violations, with the county conducting regular compliance checks. Properties must meet safety requirements including smoke detectors, fire extinguishers, and emergency contact information, and many vacation rental complexes in the Hapuna Beach vicinity like Mauna Kea Resort properties operate legally under grandfathered permits or resort zoning classifications.
The best areas for Airbnb investment near Hapuna Beach, Hawaii include the Mauna Kea Resort area, which offers luxury accommodations close to world-class golf courses like Mauna Kea Golf Course and attracts high-end tourists year-round, generating premium rental rates of $400-800+ per night. The Waikoloa Beach Resort district is highly attractive due to its concentration of resorts, shopping at Queens' MarketPlace and Kings' Shops, multiple golf courses, and consistent tourist traffic, with properties typically earning $250-500 per night. Puako village provides a more authentic Hawaiian experience with oceanfront properties that appeal to visitors seeking snorkeling, diving, and a quieter atmosphere, commanding $200-400 nightly rates. The Mauna Lani Resort area benefits from luxury resort amenities, pristine beaches, championship golf courses, and spa facilities, attracting affluent travelers willing to pay $350-600 per night. Waimea town, though inland, offers cooler temperatures, paniolo (cowboy) culture experiences, and serves business travelers visiting Parker Ranch operations and astronomical facilities on Mauna Kea, with rates around $150-300 per night, making it attractive for longer stays and providing good occupancy rates throughout the year.
Airbnb properties in Hapuna Beach, Hawaii are subject to multiple lodging taxes including the Hawaii Transient Accommodations Tax (TAT) of 10.25% and Hawaii General Excise Tax (GET) of 4.712% on gross rental income, with Kohala Coast area potentially having additional county surcharges bringing total occupancy taxes to approximately 15-16%. The TAT applies to stays under 180 consecutive days and is collected from guests, while GET is applied to gross receipts including cleaning fees and other charges. Airbnb typically collects and remits TAT directly to the Hawaii Department of Taxation on behalf of hosts for bookings made through their platform, but hosts remain responsible for registering for and remitting GET monthly or quarterly depending on gross receipts volume. Hawaii County may impose additional transient vacation rental taxes of 1-3% in certain districts. Hosts must obtain proper permits and tax licenses, with exemptions generally limited to stays exceeding 180 consecutive days for TAT purposes, and properties used as primary residences may have different regulatory requirements but typically not tax exemptions for short-term rental income.
The total cost to start an Airbnb in Hapuna Beach, Hawaii would be approximately $2.8-3.2 million. Property purchase represents the largest expense at $2.5-2.8 million for a median 3-bedroom vacation rental property near this premium Big Island location. Furnishing costs would run $75,000-100,000 for high-end furniture, appliances, linens, and decor suitable for luxury vacation rental guests. Initial setup including professional photography, listing creation, and marketing materials would cost $5,000-8,000. Permits and fees including Hawaii County short-term rental permits, business licenses, and tax registrations total approximately $3,000-5,000. Annual insurance for vacation rental properties in Hawaii costs $8,000-12,000, with the first year paid upfront. Utility deposits and initial connections for electricity, water, internet, and cable would be $2,000-3,000. First six months of operating costs including property management (25-30% of revenue), utilities ($800-1,200 monthly), maintenance reserves ($500-800 monthly), supplies and amenities ($400-600 monthly), and marketing expenses ($300-500 monthly) would total approximately $25,000-35,000, assuming moderate occupancy rates during the startup period.
Airbnb properties in Hapuna Beach, Hawaii demonstrate strong profitability potential with average nightly rates ranging from $400-800 for beachfront properties and $250-450 for properties within walking distance of the beach. A typical 3-bedroom vacation rental generates approximately $120,000-180,000 in annual gross revenue with occupancy rates averaging 65-75% year-round due to Hawaii's consistent tourist demand. Operating expenses typically consume 40-50% of gross revenue, including property management fees (20-25%), cleaning costs ($150-200 per turnover), utilities ($300-500 monthly), insurance ($3,000-5,000 annually), and maintenance reserves. Net profit margins generally range from 25-35% for well-managed properties, translating to $30,000-60,000 annual profit for a $500,000 property investment, yielding 6-12% returns. Success factors include proximity to Hapuna Beach State Recreation Area, luxury amenities like private pools or ocean views, professional photography, dynamic pricing strategies, and partnerships with local property management companies like RedAwning or Vacasa. Properties within 0.5 miles of the beach consistently outperform inland alternatives by 30-40% in both occupancy and nightly rates, while those offering unique experiences like traditional Hawaiian architecture or sustainable features command premium pricing of 15-25% above market averages.
Airbnb investments in Hapuna Beach, Hawaii typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% based on current market conditions. Properties in this premium Big Island location, particularly those within walking distance of Hapuna Beach State Recreation Area, command nightly rates of $300-600 depending on size and amenities. With average occupancy rates of 65-75% annually, investors can expect gross rental yields of 10-15% before expenses. After accounting for property management fees (25-30%), maintenance, insurance, and Hawaii's GET tax, net returns typically settle at 8-12%. Most investors achieve profitability within 18-24 months, with luxury vacation rentals near Mauna Kea Resort and Westin Hapuna Beach Resort showing faster breakeven periods of 12-18 months due to higher nightly rates averaging $450-800. The market benefits from consistent demand from mainland US visitors and international tourists, with peak seasons during winter months (December-March) and summer (June-August) driving occupancy rates above 85%.
STRSearch is a leading national platform that specializes in identifying profitable short-term rental properties for investors, including prime locations like Hapuna Beach, Hawaii. Local real estate agents serving the Hapuna Beach area include Hawaii Life Real Estate Brokers, with agents like Matt Beall and Carrie Nicholson who focus on vacation rental investments, and Coldwell Banker Island Properties agents such as Carla Davis and Tim Stice who specialize in Big Island luxury properties. Compass Hawaii and eXp Realty Hawaii also have agents experienced in Airbnb investment properties in the Kohala Coast region. National services include Awning, which provides end-to-end Airbnb investment services including property identification and management, Mashvisor for market analysis and property search tools, and BiggerPockets for investor networking and deal sourcing. Additional local specialists include Island Sotheby's International Realty agents like Chatt Wright and Nicola Hahn, while Vacasa and RedAwning offer property management services that can help identify investment opportunities. AirDNA provides market data and analytics specifically for short-term rental investments in the Hapuna Beach area, and companies like Roofstock and Arrived Homes occasionally feature Hawaiian vacation rental properties for investors.
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