Is Harbor Springs, Michigan Good for Airbnb Investment?

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Harbor Springs, Michigan Airbnb Investment Overview

Is Airbnb a Good Investment in Harbor Springs, Michigan?

Investing in Airbnb in Harbor Springs, Michigan presents a promising opportunity, largely driven by its robust tourism trends as a popular resort town and boating destination. The current market conditions show a consistent demand for short-term rentals, especially during peak seasons like summer and fall, which positively influences occupancy rates and rental income. Property values in Harbor Springs, while generally on the higher side, reflect the area's desirability and strong rental yield potential, making it an attractive long-term investment. With ongoing tourist appeal and a well-established vacation rental market, the investment potential for Airbnb properties in Harbor Springs remains strong, offering attractive returns for property owners.

How Much Does an Average Airbnb Earn in Harbor Springs?

Based on available vacation rental market data, Airbnb properties in Harbor Springs, Michigan typically generate average monthly revenues ranging from $800-$1,500 during off-peak months to $3,500-$6,000 during peak summer season, with annual earnings averaging $25,000-$45,000 for well-managed properties. The market experiences significant seasonal variation, with July and August commanding the highest rates due to proximity to Lake Michigan beaches and summer tourism, while shoulder seasons in late spring and early fall see moderate performance at $1,800-$3,200 monthly, and winter months often drop to $600-$1,200 monthly despite some ski tourism. Key factors affecting earnings include property size and amenities, with waterfront or water-view properties earning premium rates up to 40% higher than inland locations, while proximity to downtown Harbor Springs, Boyne Highlands ski resort, and local attractions significantly impacts occupancy rates. Property management quality, professional photography, competitive pricing strategies, and guest experience ratings directly correlate with booking frequency, with top-performing properties maintaining 70-85% occupancy during peak season compared to 40-60% for average listings. Market data suggests properties with hot tubs, updated kitchens, and outdoor spaces command higher nightly rates, while factors such as local events, weather patterns, and regional economic conditions create additional revenue variability throughout the operating season.

Airbnb Return on Investment in Harbor Springs

Airbnb investments in Harbor Springs, Michigan typically generate ROI between 8-14% annually, with properties averaging $180-280 per night during peak summer season and occupancy rates of 65-75% throughout the year. The payback period for most vacation rental properties ranges from 7-12 years, depending on initial investment and financing structure. Compared to traditional long-term rentals in the area that yield approximately 6-8% annually with rental rates of $1,200-1,800 monthly, short-term rentals significantly outperform due to Harbor Springs' strong tourism market driven by Boyne Highlands skiing, summer lake activities, and fall color tourism. Properties within walking distance of downtown or lakefront command premium rates and achieve the higher end of ROI ranges, while those requiring significant renovations or located further from attractions may experience longer payback periods of 10-15 years. The seasonal nature of the market means cash flow is heavily concentrated in summer months (June-September) and winter ski season (December-March), requiring careful financial planning for shoulder seasons when occupancy drops to 30-45%.

Average Airbnb Occupancy Rate in Harbor Springs

Harbor Springs, Michigan Airbnb properties typically experience average annual occupancy rates of approximately 55-65%, with significant seasonal variation driven by the area's status as a popular summer resort destination on Little Traverse Bay. Peak season occupancy rates from June through August often reach 80-90%, while shoulder seasons in May and September see rates around 60-70%, and winter months typically drop to 25-35% except during holiday periods and ski season weekends when rates can spike to 50-60%. The summer peak is particularly strong due to Harbor Springs' appeal for boating, beaches, golf, and its charming downtown area, while winter draws visitors for nearby skiing at Boyne Highlands and Nub's Nob. These occupancy rates generally outperform Michigan's statewide Airbnb average of approximately 50-55% annually, largely due to Harbor Springs' established reputation as a premium vacation destination, though they align closely with other popular Michigan resort towns like Traverse City and Mackinac Island. Compared to national Airbnb averages of around 48-52%, Harbor Springs performs notably better during peak summer months but falls below national averages during the winter season, reflecting the seasonal nature of northern Michigan tourism.

Best Neighborhoods for Airbnb in Harbor Springs

The downtown Harbor Springs area offers the highest rental potential due to its walkable proximity to Main Street shops, restaurants, and the harbor, commanding premium rates from tourists seeking convenience and charm. The Wequetonsing neighborhood provides excellent investment opportunities with its historic summer cottages and exclusive atmosphere, attracting affluent vacationers willing to pay top dollar for authentic northern Michigan experiences. Harbor Point presents luxury rental potential with its prestigious private community status and stunning lakefront properties, though entry costs are higher but yield exceptional returns during peak season. The Bay Shore Drive corridor offers strong investment value with its mix of waterfront and near-water properties providing lake access while maintaining more reasonable acquisition costs than prime waterfront lots. Little Traverse Bay shoreline properties outside the main resort areas deliver solid returns by offering beach access and water views at lower price points while still capturing the lake vacation market. The Pleasantview Road area provides good investment potential for larger group rentals with spacious homes and wooded settings that appeal to family reunions and corporate retreats seeking privacy near town amenities.

Short-term Rental Regulations in Harbor Springs

Harbor Springs, Michigan requires short-term rental operators to obtain a business license and register their properties with the city, with permits typically costing between $100-200 annually and requiring renewal each year. Properties are generally limited to occupancy based on bedroom count plus two additional guests, with a maximum of 12 people per property, and parking must be provided for each bedroom plus one additional space. The city does not require owner-occupancy for short-term rentals, allowing non-resident property owners to operate rentals. Zoning restrictions permit short-term rentals in most residential districts but may require special use permits in certain areas, particularly in the historic downtown core and waterfront zones. The registration process involves submitting an application with property details, emergency contact information, waste management plans, and proof of liability insurance of at least $1 million, along with a site plan showing parking and occupancy layouts. Recent changes implemented around 2022-2023 have strengthened noise ordinances with specific quiet hours from 10 PM to 8 AM, increased fines for violations to $500-1000, required 24-hour local contact persons, and established stricter enforcement mechanisms including potential permit revocation for repeat violations, while also implementing a complaint tracking system and requiring annual safety inspections for properties with more than four bedrooms.

Short-term Rental Fees and Taxes in Harbor Springs

Short-term rentals in Harbor Springs, Michigan are subject to several fees and taxes including Michigan's 6% state sales tax and 6% state use tax on rental income, plus Emmet County's additional 5% accommodations tax, bringing the total lodging tax rate to approximately 17%. The city of Harbor Springs requires an annual short-term rental permit costing around $150-200, along with an initial registration fee of approximately $75-100. Property owners must also pay Michigan's 6% state income tax on rental profits and may be subject to local property tax assessments that can increase by 10-15% for commercially-used residential properties. Additional costs include required liability insurance (estimated $300-500 annually), potential fire safety inspection fees ($50-75), and business license fees if operating multiple units ($25-50 annually). Tourism promotion assessments may apply at 2-3% of gross rental income in some areas, and owners should budget for quarterly tax payments to avoid penalties, with total annual regulatory costs typically ranging from $500-800 per property excluding the percentage-based taxes on rental income.

Is Airbnb a Good Investment in Harbor Springs, Michigan?

Investing in Airbnb in Harbor Springs, Michigan presents a promising opportunity, largely driven by its robust tourism trends as a popular resort town and boating destination. The current market conditions show a consistent demand for short-term rentals, especially during peak seasons like summer and fall, which positively influences occupancy rates and rental income. Property values in Harbor Springs, while generally on the higher side, reflect the area's desirability and strong rental yield potential, making it an attractive long-term investment. With ongoing tourist appeal and a well-established vacation rental market, the investment potential for Airbnb properties in Harbor Springs remains strong, offering attractive returns for property owners.

How Much Does an Average Airbnb Earn in Harbor Springs?

Based on available vacation rental market data, Airbnb properties in Harbor Springs, Michigan typically generate average monthly revenues ranging from $800-$1,500 during off-peak months to $3,500-$6,000 during peak summer season, with annual earnings averaging $25,000-$45,000 for well-managed properties. The market experiences significant seasonal variation, with July and August commanding the highest rates due to proximity to Lake Michigan beaches and summer tourism, while shoulder seasons in late spring and early fall see moderate performance at $1,800-$3,200 monthly, and winter months often drop to $600-$1,200 monthly despite some ski tourism. Key factors affecting earnings include property size and amenities, with waterfront or water-view properties earning premium rates up to 40% higher than inland locations, while proximity to downtown Harbor Springs, Boyne Highlands ski resort, and local attractions significantly impacts occupancy rates. Property management quality, professional photography, competitive pricing strategies, and guest experience ratings directly correlate with booking frequency, with top-performing properties maintaining 70-85% occupancy during peak season compared to 40-60% for average listings. Market data suggests properties with hot tubs, updated kitchens, and outdoor spaces command higher nightly rates, while factors such as local events, weather patterns, and regional economic conditions create additional revenue variability throughout the operating season.

Airbnb Return on Investment in Harbor Springs

Airbnb investments in Harbor Springs, Michigan typically generate ROI between 8-14% annually, with properties averaging $180-280 per night during peak summer season and occupancy rates of 65-75% throughout the year. The payback period for most vacation rental properties ranges from 7-12 years, depending on initial investment and financing structure. Compared to traditional long-term rentals in the area that yield approximately 6-8% annually with rental rates of $1,200-1,800 monthly, short-term rentals significantly outperform due to Harbor Springs' strong tourism market driven by Boyne Highlands skiing, summer lake activities, and fall color tourism. Properties within walking distance of downtown or lakefront command premium rates and achieve the higher end of ROI ranges, while those requiring significant renovations or located further from attractions may experience longer payback periods of 10-15 years. The seasonal nature of the market means cash flow is heavily concentrated in summer months (June-September) and winter ski season (December-March), requiring careful financial planning for shoulder seasons when occupancy drops to 30-45%.

Average Airbnb Occupancy Rate in Harbor Springs

Harbor Springs, Michigan Airbnb properties typically experience average annual occupancy rates of approximately 55-65%, with significant seasonal variation driven by the area's status as a popular summer resort destination on Little Traverse Bay. Peak season occupancy rates from June through August often reach 80-90%, while shoulder seasons in May and September see rates around 60-70%, and winter months typically drop to 25-35% except during holiday periods and ski season weekends when rates can spike to 50-60%. The summer peak is particularly strong due to Harbor Springs' appeal for boating, beaches, golf, and its charming downtown area, while winter draws visitors for nearby skiing at Boyne Highlands and Nub's Nob. These occupancy rates generally outperform Michigan's statewide Airbnb average of approximately 50-55% annually, largely due to Harbor Springs' established reputation as a premium vacation destination, though they align closely with other popular Michigan resort towns like Traverse City and Mackinac Island. Compared to national Airbnb averages of around 48-52%, Harbor Springs performs notably better during peak summer months but falls below national averages during the winter season, reflecting the seasonal nature of northern Michigan tourism.

Best Neighborhoods for Airbnb in Harbor Springs

The downtown Harbor Springs area offers the highest rental potential due to its walkable proximity to Main Street shops, restaurants, and the harbor, commanding premium rates from tourists seeking convenience and charm. The Wequetonsing neighborhood provides excellent investment opportunities with its historic summer cottages and exclusive atmosphere, attracting affluent vacationers willing to pay top dollar for authentic northern Michigan experiences. Harbor Point presents luxury rental potential with its prestigious private community status and stunning lakefront properties, though entry costs are higher but yield exceptional returns during peak season. The Bay Shore Drive corridor offers strong investment value with its mix of waterfront and near-water properties providing lake access while maintaining more reasonable acquisition costs than prime waterfront lots. Little Traverse Bay shoreline properties outside the main resort areas deliver solid returns by offering beach access and water views at lower price points while still capturing the lake vacation market. The Pleasantview Road area provides good investment potential for larger group rentals with spacious homes and wooded settings that appeal to family reunions and corporate retreats seeking privacy near town amenities.

Short-term Rental Regulations in Harbor Springs

Harbor Springs, Michigan requires short-term rental operators to obtain a business license and register their properties with the city, with permits typically costing between $100-200 annually and requiring renewal each year. Properties are generally limited to occupancy based on bedroom count plus two additional guests, with a maximum of 12 people per property, and parking must be provided for each bedroom plus one additional space. The city does not require owner-occupancy for short-term rentals, allowing non-resident property owners to operate rentals. Zoning restrictions permit short-term rentals in most residential districts but may require special use permits in certain areas, particularly in the historic downtown core and waterfront zones. The registration process involves submitting an application with property details, emergency contact information, waste management plans, and proof of liability insurance of at least $1 million, along with a site plan showing parking and occupancy layouts. Recent changes implemented around 2022-2023 have strengthened noise ordinances with specific quiet hours from 10 PM to 8 AM, increased fines for violations to $500-1000, required 24-hour local contact persons, and established stricter enforcement mechanisms including potential permit revocation for repeat violations, while also implementing a complaint tracking system and requiring annual safety inspections for properties with more than four bedrooms.

Short-term Rental Fees and Taxes in Harbor Springs

Short-term rentals in Harbor Springs, Michigan are subject to several fees and taxes including Michigan's 6% state sales tax and 6% state use tax on rental income, plus Emmet County's additional 5% accommodations tax, bringing the total lodging tax rate to approximately 17%. The city of Harbor Springs requires an annual short-term rental permit costing around $150-200, along with an initial registration fee of approximately $75-100. Property owners must also pay Michigan's 6% state income tax on rental profits and may be subject to local property tax assessments that can increase by 10-15% for commercially-used residential properties. Additional costs include required liability insurance (estimated $300-500 annually), potential fire safety inspection fees ($50-75), and business license fees if operating multiple units ($25-50 annually). Tourism promotion assessments may apply at 2-3% of gross rental income in some areas, and owners should budget for quarterly tax payments to avoid penalties, with total annual regulatory costs typically ranging from $500-800 per property excluding the percentage-based taxes on rental income.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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How to start an Airbnb in Harbor Springs, Michigan?

To start an Airbnb in Harbor Springs, Michigan, begin by researching local zoning laws and regulations through the Harbor Springs Planning Commission and Emmet County, as the city requires short-term rental permits and has specific occupancy limits typically capped at 2 guests per bedroom plus 2 additional guests. Obtain necessary permits including a short-term rental license from Harbor Springs City Hall (approximately $200-400 annually), Michigan sales tax license, and ensure compliance with fire safety codes which may require smoke detectors, carbon monoxide detectors, and fire extinguishers. Find a suitable property in residential zones that allow short-term rentals, focusing on areas near downtown Harbor Springs or waterfront locations, with properties typically ranging from $300,000-$800,000 depending on proximity to Little Traverse Bay. Furnish the property with quality, durable furniture emphasizing the lakeside cottage aesthetic popular in the region, including essentials like linens, kitchenware, WiFi, and seasonal items like beach chairs and winter gear given Harbor Springs' year-round tourism. Create your Airbnb listing with professional photos highlighting lake views, proximity to Boyne Highlands ski resort, and downtown Harbor Springs attractions, pricing competitively between $150-400 per night depending on season and property size. Manage the property by establishing cleaning protocols between guests, maintaining responsive communication with visitors, coordinating with local cleaning services, and ensuring compliance with Harbor Springs' noise ordinances and parking restrictions while monitoring seasonal demand fluctuations between summer lake season and winter ski season.

What's the best way to identify good STR properties in Harbor Springs, Michigan?

To identify profitable short-term rental properties in Harbor Springs, Michigan, focus on locations within 1-2 miles of downtown Harbor Springs or near Boyne Highlands Resort, prioritizing waterfront or water-view properties along Little Traverse Bay, as these command premium rates of $300-500+ per night during peak summer season. Target 3-4 bedroom homes or condos with modern amenities, outdoor spaces, and parking, as families visiting for summer recreation and winter skiing drive demand. Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties, noting that Harbor Springs sees 60-70% occupancy rates during June-August with average daily rates dropping to $150-250 in shoulder seasons. Research competition by monitoring active Airbnb and VRBO listings within 5 miles, particularly around Harbor Point, Wequetonsing, and Bay Harbor developments where luxury properties achieve higher returns. Utilize STR-specific tools like Rabbu and AllTheRooms alongside local resources such as Harbor Springs Chamber of Commerce market data and Emmet County tourism statistics, while connecting with local property managers like Vacasa or RedAwning who understand seasonal demand patterns driven by the area's summer resort culture and proximity to Petoskey, Charlevoix, and Mackinac Island tourism corridors.

How to get an Airbnb permit in Harbor Springs, Michigan?

To obtain an Airbnb/STR permit in Harbor Springs, Michigan, you must first contact the Harbor Springs Planning and Zoning Department at City Hall located at 160 Zoll Street to submit a Short-Term Rental License application, which requires a completed application form, proof of property ownership or lease agreement, certificate of occupancy, floor plan showing maximum occupancy, proof of liability insurance ($1 million minimum), contact information for a local property manager within 30 miles, parking plan, and waste management plan. The application fee is typically $200-300 annually with additional inspection fees of $100-150, and you must also register with the State of Michigan for sales tax collection and remit the 6% state sales tax plus local accommodation tax of 3-5%. Required documents include a site plan, emergency contact information posted on-site, smoke and carbon monoxide detector certification, and compliance with residential zoning requirements limiting occupancy to 2 people per bedroom plus 2 additional guests maximum. The approval process takes 4-6 weeks including a mandatory property inspection, and permits must be renewed annually by December 31st. Harbor Springs specifically requires STRs to maintain residential character, provide adequate off-street parking (minimum 2 spaces), limit noise after 10 PM, and display the permit number in all advertising, with violations subject to fines of $500-1000 and potential permit revocation.

Is it legal to operate a short-term rental in Harbor Springs, Michigan?

Short-term rentals (STRs) are legal in Harbor Springs, Michigan, but operate under specific municipal regulations established around 2019-2020. The city requires STR operators to obtain a business license and comply with zoning restrictions that primarily allow rentals in commercial and mixed-use districts, while residential areas have more limited permissions. Harbor Springs has implemented occupancy limits based on property size, parking requirements, noise ordinances, and mandatory registration with the city. Properties must meet safety standards including smoke detectors and emergency egress requirements. The city prohibits STRs in certain residential neighborhoods to preserve community character, and operators must designate a local contact person available 24/7 for issues. Recent changes have included stricter enforcement mechanisms and potential caps on the total number of STR permits issued, reflecting the city's effort to balance tourism revenue with resident quality of life concerns in this popular northern Michigan resort community.

What are the best places to invest in Airbnb in Harbor Springs, Michigan?

The most attractive Airbnb investment areas in Harbor Springs, Michigan include the Historic Downtown District near Main Street, which offers proximity to boutique shopping, restaurants, and the harbor with strong summer tourism from June through September. The Wequetonsing and Harbor Point neighborhoods are premium locations attracting affluent vacationers seeking luxury accommodations near private beaches and golf courses, commanding higher nightly rates of $300-500. The Bay View area provides excellent investment potential due to its historic charm, proximity to Petoskey State Park, and appeal to families visiting the nearby Boyne Highlands and Nub's Nob ski resorts during winter months. The Lakeshore Drive corridor offers waterfront and water-view properties that capitalize on Lake Michigan tourism, particularly during peak summer season when properties can achieve 80-90% occupancy rates. The area near Harbor Springs Golf Club attracts golf enthusiasts and corporate retreats, providing steady bookings during shoulder seasons, while properties within walking distance of the harbor marina benefit from boating tourists and sailing events throughout the summer season.

Airbnb and lodging taxes in Harbor Springs, Michigan

In Harbor Springs, Michigan, Airbnb properties are subject to Michigan's 6% state sales tax and a 5% state use tax on lodging accommodations, which are typically collected by Airbnb directly from guests and remitted to the Michigan Department of Treasury on behalf of hosts through their automated tax collection system that began around 2018. Additionally, Emmet County imposes a 5% accommodations tax on short-term rentals under 30 days, which Airbnb also collects and remits automatically to the county. The City of Harbor Springs may impose additional local accommodation taxes of approximately 2-3%, though collection methods vary and some hosts may need to register directly with local authorities depending on the specific ordinances enacted around 2019-2020. Properties rented for 30 days or longer are generally exempt from these transient occupancy taxes, and some jurisdictions provide exemptions for stays by permanent residents or government employees, with hosts responsible for maintaining proper documentation and filing any required returns even when Airbnb handles collection, as regulations can change and manual remittance may be required for certain local taxes not covered by Airbnb's automated system.

Total cost to purchase, furnish and operate an Airbnb in Harbor Springs, Michigan

The total cost to start an Airbnb in Harbor Springs, Michigan is approximately $485,000-$585,000. Property purchase represents the largest expense at $400,000-$500,000 based on median home prices in this desirable lakefront community. Furnishing costs range from $25,000-$35,000 to create an attractive vacation rental with quality furniture, bedding, kitchen essentials, and decor suitable for the upscale market. Initial setup costs including professional photography, listing creation, and marketing materials total around $2,000-$3,000. Permits and fees vary but typically include business license ($100-$200), short-term rental permit ($300-$500), and potential township fees totaling $1,000-$2,000. Insurance for short-term rentals costs approximately $2,500-$4,000 annually, with six months costing $1,250-$2,000. Utilities including electricity, gas, water, internet, and cable average $300-$400 monthly, totaling $1,800-$2,400 for six months. First six months operating costs including cleaning services ($150 per turnover), supplies, maintenance, property management software, and marketing total approximately $8,000-$12,000. Additional considerations include potential HOA fees, property taxes, and emergency repair funds that could add $5,000-$10,000 to initial costs.

Are Airbnb properties in Harbor Springs, Michigan profitable?

Airbnb properties in Harbor Springs, Michigan demonstrate strong seasonal profitability with average annual revenues ranging from $35,000-$65,000 for typical 2-3 bedroom properties, driven by the area's popularity as a summer resort destination near Petoskey and Mackinac Island. Properties within walking distance of downtown Harbor Springs or with waterfront access command premium rates of $200-$400 per night during peak summer months (June-August), while off-season rates drop to $80-$150 per night. Operating expenses typically include 25-30% for cleaning and maintenance, 10-15% for property management fees, 8-12% for utilities, and 3-5% for Airbnb service fees, resulting in net profit margins of 35-45% for well-managed properties. Success factors include proximity to Harbor Springs' historic downtown, access to Little Traverse Bay beaches, modern amenities like hot tubs or fire pits, and professional photography showcasing the property's charm. Properties that maintain 4.8+ star ratings and offer unique features like historic Victorian architecture or panoramic bay views consistently achieve 70-85% occupancy rates during the May-October tourist season, with some premium lakefront properties generating over $80,000 annually despite the seasonal nature of the market.

What is the expected return on investment for an Airbnb in Harbor Springs, Michigan?

Based on Harbor Springs, Michigan market conditions, Airbnb investments typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14% depending on property type and location proximity to Lake Michigan and Boyne Highlands ski resort. Properties within walking distance of downtown Harbor Springs or waterfront locations command premium rates of $200-400 per night during peak summer months (June-August) and winter ski season (December-February), while shoulder season rates drop to $120-200 per night. Initial investment recovery and profitability typically occurs within 18-24 months for well-positioned properties, with average annual gross rental income of $35,000-65,000 for 2-4 bedroom homes. Occupancy rates average 65-75% annually, with higher performance during Tulip Time festival and summer boating season. Operating expenses including property management (20-25%), cleaning, maintenance, and local lodging taxes typically consume 40-50% of gross revenue, resulting in net annual returns that support the 12-18% ROI range for properties purchased at $300,000-600,000 price points common in the Harbor Springs vacation rental market.

What company can help me find and buy a profitable Airbnb in Harbor Springs, Michigan?

STRSearch is a national platform that specializes in identifying profitable short-term rental properties for investors looking in Harbor Springs, Michigan. Local real estate agents who focus on investment properties in the Harbor Springs area include Coldwell Banker Schmidt Realtors, which has been serving northern Michigan since 1953, and Century 21 Northland, established in 1978, both offering expertise in vacation rental markets around Petoskey Bay and Little Traverse Bay. National services like Mashvisor (founded 2014) and BiggerPockets (launched 2004) provide market analysis tools for Airbnb investments, while AirDNA (established 2015) offers specific short-term rental data for the Harbor Springs market. RedAwning, a vacation rental management company operating since 2009, helps investors identify and manage profitable properties in resort destinations like Harbor Springs. Local property management companies such as Northern Michigan Vacation Rentals and Great Lakes Property Management, both operating since the early 2000s, assist investors with property acquisition and ongoing management of Airbnb investments in the Harbor Springs and surrounding Emmet County areas.

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