Is Hopkinsville, Kentucky Good for Airbnb Investment?

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Hopkinsville, Kentucky market research

Hopkinsville, Kentucky Airbnb Investment Overview

$800–$2,200Typical monthly host earnings
8–12%Typical annual ROI
45–55%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Hopkinsville, Kentucky?

Potentially—Hopkinsville, Kentucky combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity, largely influenced by its steady local economy and emerging tourism initiatives.
  • Current market conditions indicate a stable real estate market with relatively affordable property values compared to larger metropolitan areas.
  • Tourism trends in Hopkinsville are primarily driven by its historical significance, particularly as the site of the 2017 total solar eclipse.
  • While not a major international hub, the consistent interest in local events and the presence of Fort Campbell nearby contribute to a reliable demand for short-term accommodations.
  • This combination of accessible property values and a consistent, albeit localized, tourism market suggests a favorable investment potential for Airbnb properties in Hopkinsville.
Earnings

How Much Does an Average Airbnb Earn in Hopkinsville?

$800–$2,200 per month based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb hosts in Hopkinsville, Kentucky typically earn between $800 to $2,200 per month.
  • Seasonal variations show peak earnings during spring and summer months when Fort Campbell military families and outdoor enthusiasts visit the area.
  • Properties near Fort Campbell military base and downtown historic areas command higher rates, averaging $65-95 per night.
  • Key factors affecting earnings include proximity to Fort Campbell, property size and amenities, professional photography and listing optimization, responsive host communication.
  • The relatively affordable real estate market in Hopkinsville allows for favorable profit margins, though hosts must account for Kentucky's transient room tax and standard operating expenses including cleaning.
ROI Analysis

Airbnb Return on Investment in Hopkinsville

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the city's moderate tourism demand driven by Fort Campbell proximity and regional attractions.
  • Average nightly rates range from $75-120 for typical 2-3 bedroom properties, with occupancy rates around 45-60% annually.
  • The short-term rental market benefits from military family visits, business travelers, and tourists visiting nearby attractions, though seasonal fluctuations and higher operational costs including cleaning, maintenance.
  • Property acquisition costs averaging $120,000-180,000 for investment-suitable homes, combined with renovation expenses of $15,000-25,000 for Airbnb readiness.
Occupancy Rate

Average Airbnb Occupancy Rate in Hopkinsville

Hopkinsville, Kentucky averages 45–55% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Hopkinsville, Kentucky typically average around 45-55% annually, with peak seasons occurring during late spring through early fall (May-September) when rates can reach 65-70% due to outdoor recreation activities, Fort Campbell military events, and summer tourism.
  • Winter months generally see occupancy drop to 35-45% as tourism slows.
  • The city experiences moderate seasonal fluctuations with slight upticks during military graduation ceremonies and local festivals.
  • Compared to Kentucky's statewide average of approximately 50-60% and the national Airbnb average of 48-52%, Hopkinsville performs slightly below state levels but remains competitive with national averages.
Best Neighborhoods

Best Neighborhoods for Airbnb in Hopkinsville

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The downtown historic district offers the strongest Airbnb potential in Hopkinsville with its walkable access to restaurants, shops, and cultural attractions.
  • The South Virginia Street corridor provides excellent value with affordable property acquisition costs around $60,000-90,000 and steady demand from Fort Campbell military families seeking temporary housing.
  • The Pembroke Road area near the bypass attracts business travelers and families visiting Fort Campbell with easy highway access, supporting rates of $70-90 per night and lower competition.
  • The East 9th Street neighborhood offers emerging investment opportunities with renovated historic homes appealing to tourists interested in the area's Civil War history and eclipse tourism.
  • The Liberty Road corridor benefits from proximity to both downtown amenities and Fort Campbell, attracting military personnel and their visiting families with rates around $70-95 per night.
  • The Clinic Drive area near Jennie Stuart Medical Center provides consistent demand from medical tourists and traveling healthcare workers, supporting steady occupancy at $75-100 per night.
  • The Country Club Lane vicinity appeals to higher-end visitors seeking upscale accommodations near recreational facilities.
Regulations

Short-term Rental Regulations in Hopkinsville

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Hopkinsville, Kentucky currently operates under relatively permissive short-term rental regulations compared to larger metropolitan areas.
  • The city does not mandate owner-occupancy requirements, allowing both primary residences and investment properties to operate as short-term rentals.
  • Registration involves submitting a business license application with basic property information and paying annual fees of approximately $25-50, while zoning compliance requires adherence to residential parking requirements and noise ordinances.
  • The city has not implemented recent major regulatory overhauls but has been monitoring STR activity more closely since 2022, with discussions about potential future regulations regarding safety inspections and tax collection, though current enforcement focuses primarily on noise complaints and parking violations rather than comprehensive STR-specific oversight.
Fees and Taxes

Short-term Rental Fees and Taxes in Hopkinsville

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Hopkinsville, Kentucky are subject to several fees and taxes including the state transient room tax of 1% on gross rental receipts.
  • Property owners must obtain a business license costing approximately $25-50 annually from the City of Hopkinsville, register with the Kentucky Department of Revenue for sales tax collection at 6% on rental income.
  • Additional costs include potential zoning compliance fees of $100-200, fire safety inspection fees around $75-125, and quarterly or annual renewal fees for short-term rental permits ranging from $150-300.
  • Property owners are also responsible for collecting and remitting Kentucky sales tax at 6% plus any applicable local sales tax of 0.5-1%.
Common questions

Hopkinsville, Kentucky Airbnb investment FAQs

How to start an Airbnb in Hopkinsville, Kentucky?

To start an Airbnb in Hopkinsville, Kentucky, begin by researching local regulations through the Hopkinsville Planning and Zoning Department and Christian County offices, as Kentucky generally allows short term rentals but municipalities may have specific requirements including business licenses, occupancy permits.

Launch checklist

  • Obtain necessary permits including a Kentucky business license, local business license from Hopkinsville City Hall (estimated $50 to 100), and ensure your property meets fire safety and building codes through inspections.
  • Find a suitable property in residential areas that allow short term rentals, focusing on neighborhoods near downtown Hopkinsville, Fort Campbell, or historic districts, with properties typically ranging $80,000 to 200,000.
  • Furnish the space with essential amenities including quality bedding, kitchen supplies, WiFi, and local touches highlighting Hopkinsville's history and proximity to Fort Campbell, budgeting approximately $5,000 to 15,000 for furnishing.
  • List your property on Airbnb, VRBO, and Booking.com with professional photos showcasing the space and emphasizing attractions like the Hopkinsville Christian County History Museum, Trail of Tears Commemorative Park, and the 2024 solar eclipse viewing location.
  • Manage your listing by maintaining competitive pricing around $75 to 125 per night based on local market rates, responding promptly to inquiries, coordinating cleaning between guests.
What's the best way to identify good STR properties in Hopkinsville, Kentucky?

To identify profitable short term rental properties in Hopkinsville, Kentucky, focus on locations within 2 to 3 miles of Fort Campbell military base, downtown historic district near the Pennyroyal Area Museum, and properties along the Trail of Tears Commemorative Motor Route which attracts heritage tourists.

What to prioritize

  • Target 2 to 4 bedroom single family homes or duplexes built after 1980 with dedicated parking, full kitchens, and outdoor spaces, as military families and eclipse tourists (Hopkinsville was in the 2017 total solar eclipse path) prefer these amenities.
  • Analyze pricing using AirDNA and Mashvisor to benchmark against the $75 to 120 nightly rate range typical for the market, while monitoring seasonal fluctuations during military training cycles and astronomical events.
  • Research competition by studying existing STRs within 5 miles, noting that properties near Fort Campbell typically maintain 65 to 75% occupancy rates, and use tools like Rabbu and STR Helper for local market analysis.
  • Leverage resources such as the Hopkinsville Christian County Economic Development Council for area growth projections, monitor Fort Campbell deployment schedules through military community boards.
How to get an Airbnb permit in Hopkinsville, Kentucky?

To obtain an Airbnb/STR permit in Hopkinsville, Kentucky, contact the Hopkinsville Planning and Zoning Department at City Hall located at 715 South Virginia Street or call (270) 890 to 0200 to begin the application process.

Documents and approvals

  • You'll need to submit a completed short term rental permit application, proof of property ownership or lease agreement, certificate of occupancy, fire safety inspection certificate from the Hopkinsville Fire Department.
  • The application fee is typically $150 to 200 with an annual renewal fee of $100 to 125, and fire inspection fees range from $75 to 100.
  • Hopkinsville requires STRs to maintain maximum occupancy of 2 people per bedroom plus 2 additional guests, provide adequate parking (minimum 2 spaces), maintain quiet hours from 10 PM to 7 AM, post emergency contact information prominently.
  • The approval timeline is generally 4 to 6 weeks from submission of complete application, including time for fire inspection and zoning review.
  • Properties must be owner occupied or have a designated local contact person available 24/7, and all STRs must collect and remit local occupancy taxes to the city.
Is it legal to operate a short-term rental in Hopkinsville, Kentucky?

Short term rentals (STRs) are legal in Hopkinsville, Kentucky, as the city has not enacted specific prohibitive ordinances against vacation rental properties as of 2024.

Core operating requirements

  • However, STR operators must comply with general business licensing requirements, zoning regulations that may restrict commercial activities in certain residential areas, and state tax obligations including transient room tax collection.
  • The city follows Kentucky state regulations which generally permit STRs but allow local municipalities to impose their own restrictions.
  • Properties must meet basic safety and health standards, and operators should verify their specific zoning district allows short term rental use, as some residential zones may have limitations on commercial activities.
  • Recent years have seen increased scrutiny of STRs in many Kentucky cities, but Hopkinsville has maintained a relatively permissive approach while ensuring compliance with existing business and zoning codes.
  • Property owners should register with the city for business licensing and ensure proper insurance coverage, as homeowner's policies typically don't cover commercial rental activities.
What are the best places to invest in Airbnb in Hopkinsville, Kentucky?

The best areas for Airbnb investment in Hopkinsville, Kentucky include the Historic Downtown District, which attracts visitors to the Pennyroyal Area Museum and local festivals while offering walkable access to restaurants and shops; the Fort Campbell Boulevard corridor.

Airbnb and lodging taxes in Hopkinsville, Kentucky

In Hopkinsville, Kentucky, Airbnb properties are subject to Kentucky's 6% state sales tax and a 1% state transient room tax, totaling 7% in state level taxes on short term rental accommodations.

Taxes and filing responsibilities

  • Christian County may impose an additional local occupancy tax of up to 3%, though the exact rate varies by jurisdiction within the county.
  • The City of Hopkinsville typically collects a local transient room tax of approximately 3%, bringing the total potential tax burden to around 10% of the rental amount.
  • These taxes are generally collected by Airbnb directly from guests at the time of booking for properties enrolled in their tax collection service, which began around 2018 to 2019 in Kentucky.
  • For hosts not using Airbnb's automatic collection, they must register with the Kentucky Department of Revenue and remit taxes monthly if collections exceed $300 per month, or quarterly for smaller amounts.
  • Exemptions typically include stays exceeding 30 consecutive days, which are considered long term rentals in preference to transient accommodations, and rentals to certain government employees on official business.
  • Hosts must maintain detailed records of all bookings and tax collections, and failure to properly collect and remit these taxes can result in penalties and interest charges from both state and local tax authorities.
Total cost to purchase, furnish and operate an Airbnb in Hopkinsville, Kentucky

Starting an Airbnb in Hopkinsville, Kentucky requires approximately $180,000 to 220,000 in total initial investment.

Cost breakdown

  • Property purchase costs around $140,000 to 160,000 based on median home prices in the area as of 2023 to 2024.
  • Furnishing a 2 to 3 bedroom property typically runs $15,000 to 25,000 including beds, linens, kitchen essentials, living room furniture, and decor to create an appealing guest experience.
  • Initial setup costs including professional photography, listing creation, welcome materials, and basic amenities total approximately $2,000 to 3,000.
  • Permits and fees in Christian County include business license ($50 to 100), short term rental permit if required ($200 to 500), and potential HOA approval fees.
  • Insurance for short term rentals costs $1,500 to 2,500 annually, with many hosts requiring specialized STR coverage from companies like Proper Insurance or CBIZ.
  • Utility setup and deposits for electricity, water, gas, internet, and cable run $500 to 800 initially.
  • First six months of operating costs including utilities ($200 to 300/month), cleaning supplies and services ($150 to 250/month), maintenance reserves ($100 to 200/month), platform fees to Airbnb and VRBO (3% of bookings).
Are Airbnb properties in Hopkinsville, Kentucky profitable?

Airbnb properties in Hopkinsville, Kentucky typically generate annual revenues between $15,000 to $35,000 for entire homes, with average daily rates ranging from $65 to $120 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to $40 per turnover), utilities ($150 to $250 monthly), property management (10 to 20% of revenue), insurance ($800 to $1,500 annually).
  • Net profit margins typically range from 15 to 35% for well managed properties, with higher end homes near Fort Campbell or downtown achieving better performance due to military personnel demand and business travelers.
  • Success factors include proximity to Fort Campbell Military Base (major demand driver), competitive pricing strategies, professional photography, consistent 4.8+ star ratings, and strategic amenities like high speed internet and military friendly policies.
  • Properties within 15 minutes of the base command premium rates, while downtown locations benefit from local events and business travel, with some investors reporting ROI of 8 to 12% annually after accounting for mortgage payments and all operating expenses.
What is the expected return on investment for an Airbnb in Hopkinsville, Kentucky?

Based on Hopkinsville, Kentucky market conditions, Airbnb investments typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% depending on property type and location within the city. Properties near Fort Campbell and downtown areas tend to perform better, with investors commonly seeing break even points within 18 to 24 months and full profitability by year 2 to 3.

Return planning figures

  • Average daily rates in Hopkinsville range from $75 to 120, with occupancy rates of 60 to 75% annually, driven by military personnel, business travelers, and visitors to local attractions like the Trail of Tears Commemorative Park.
  • Initial investment recovery typically occurs within 8 to 10 years, with properties purchased in the $80,000 to 150,000 range showing the strongest performance metrics when factoring in renovation costs of $15,000 to 25,000 for short term rental optimization.
What company can help me find and buy a profitable Airbnb in Hopkinsville, Kentucky?

STRSearch is a leading national platform that helps investors identify profitable short term rental properties in Hopkinsville, Kentucky, using data analytics and market insights.

Companies and resources

  • Local real estate agents like Coldwell Banker Legacy Group and RE/MAX Realty Group have agents familiar with investment properties in the Hopkinsville area.
  • National services include AirDNA for market analysis, Mashvisor for property investment analytics, and BiggerPockets for investor networking and deal sourcing.
  • Regional companies like Kentucky Investment Properties and Bluegrass Real Estate Investors focus on rental property acquisitions throughout Kentucky.
  • Local property management companies such as Hopkinsville Property Management and Christian County Rentals can assist with identifying investment opportunities while offering management services.
  • National platforms like Roofstock, Awning, and RedfinNow also serve the Hopkinsville market for turnkey rental properties.
  • Additionally, local mortgage brokers like First Federal Savings Bank of Hopkinsville and Heritage Bank can provide specialized financing for investment properties in the area.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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