Is Hot Springs, Arkansas Good for Airbnb Investment?

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Hot Springs, Arkansas market research

Hot Springs, Arkansas Airbnb Investment Overview

$800–$2,500Typical monthly host earnings
12–18%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Hot Springs, Arkansas?

Potentially—Hot Springs, Arkansas combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity, driven by its unique market conditions and robust tourism.
  • Hot Springs boasts a consistent influx of visitors drawn to its national park, thermal baths, and outdoor recreational activities, ensuring a steady demand for short-term rentals.
  • Current market conditions show a growing interest in unique accommodations, and property values in key areas remain relatively affordable compared to larger tourist destinations.
  • The city's ongoing efforts to enhance tourist infrastructure and promote local attractions further bolster its investment potential.
Earnings

How Much Does an Average Airbnb Earn in Hot Springs?

$800–$2,500 per month based on location, season, and property quality.

  • Based on available market data and rental performance analytics, Airbnb hosts in Hot Springs, Arkansas typically earn between $800 to $2,500 per month.
  • Seasonal variations show peak earnings during spring and fall months when tourism increases by approximately 40-60% due to favorable weather and outdoor activities.
  • Key factors significantly impacting earnings include proximity to Hot Springs National Park and Bathhouse Row (properties within walking distance command 30-50% higher rates).
  • The local market benefits from consistent tourist traffic due to the area's historic attractions, natural hot springs, and outdoor recreation opportunities.
ROI Analysis

Airbnb Return on Investment in Hot Springs

Potentially strong—typical annual ROI is 12–18%.

  • Typically generate ROI between 12-18% annually, significantly outperforming traditional long-term rentals which average 6-9% in the area.
  • The average payback period for Airbnb properties ranges from 5.5 to 8 years, compared to 11-15 years for conventional rentals.
  • Hot Springs benefits from consistent tourism driven by its historic bathhouses, national park proximity, and lake activities.
  • Occupancy rates typically hover around 65-75% annually, with peak seasons during spring and fall generating occupancy rates above 85%.
  • Properties near Bathhouse Row and Lake Hamilton command premium rates and achieve faster payback periods of 4-6 years, while those in outlying areas may see 7-9 year payback periods.
  • The market shows strong resilience due to Hot Springs' established tourism infrastructure and relatively affordable property acquisition costs compared to other Arkansas markets.
Occupancy Rate

Average Airbnb Occupancy Rate in Hot Springs

Hot Springs, Arkansas averages 65–70% annual occupancy, with seasonal variation.

  • Hot Springs, Arkansas maintains an average annual Airbnb occupancy rate of approximately 65-70%, which is notably higher than the Arkansas state average of around 55-60% and slightly above the national average of 63-65%.
  • The city experiences significant seasonal fluctuations, with peak occupancy rates reaching 80-85% during spring (March-May) and fall (September-November) when visitors come for the mild weather, outdoor activities.
  • Winter months typically show the lowest occupancy at 45-55%, though holiday periods around Christmas and New Year's can spike to 70%.
  • Hot Springs benefits from its unique position as a historic spa destination with Ouachita National Forest proximity and multiple lakes, creating consistent demand that outperforms most Arkansas markets.
Best Neighborhoods

Best Neighborhoods for Airbnb in Hot Springs

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The downtown Historic District offers the highest rental potential due to its proximity to Bathhouse Row, Central Avenue entertainment, and walkability to restaurants and nightlife.
  • The Quapaw-Prospect area provides excellent value with its mix of historic homes and newer properties, close enough to downtown attractions while offering more space and parking for families.
  • The Lake Hamilton corridor attracts visitors seeking waterfront activities and fishing, with properties often commanding higher rates during peak season due to lake access and scenic views.
  • The Gulpha Gorge neighborhood near Hot Springs National Park appeals to nature enthusiasts and hikers.
  • The Central Avenue corridor between downtown and the lake provides a sweet spot for investors, offering lower acquisition costs than prime downtown locations while still maintaining easy access to major attractions and restaurants.
  • The Park Avenue area features a mix of historic charm and modern amenities, attracting both leisure travelers and business visitors.
  • The Lake Ouachita vicinity, though slightly further from downtown, attracts longer-stay guests seeking fishing and water sports.
Regulations

Short-term Rental Regulations in Hot Springs

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Hot Springs, Arkansas requires short-term rental operators to obtain a business license and register their property with the city.
  • Properties are limited to a maximum occupancy of two people per bedroom plus two additional guests, with total occupancy not exceeding 10 people regardless of bedroom count.
  • Owner-occupancy is not required for short-term rentals, allowing for non-resident ownership and operation.
  • Zoning restrictions permit short-term rentals in most residential districts including R-1, R-2, and R-3 zones.
  • The registration process requires submission of a floor plan, proof of insurance, contact information for a local responsible party available 24/7, and compliance with fire safety codes including smoke detectors and fire extinguishers.
  • Recent changes implemented in 2022-2023 include stricter noise ordinances with fines up to $500 for violations, mandatory posting of house rules regarding quiet hours from 10 PM to 7 AM.
Fees and Taxes

Short-term Rental Fees and Taxes in Hot Springs

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Hot Springs, Arkansas are subject to several fees and taxes including a state sales tax of 6.5%, local sales tax of approximately 2-3%.
  • The city of Hot Springs requires an annual business license costing around $25-50, and operators must obtain a short-term rental permit with fees typically ranging from $100-200 annually.
  • Property owners are also subject to the Arkansas Advertising and Promotion Tax of 3% on gross receipts, and may need to pay additional county taxes of approximately 0.5-1%.
  • Registration with the Arkansas Department of Finance and Administration is required for tax collection purposes, with no specific fee but mandatory monthly or quarterly tax filings.
  • Some properties may also be subject to homeowners association fees and special district assessments that can range from $50-300 annually depending on location within Hot Springs city limits.
Common questions

Hot Springs, Arkansas Airbnb investment FAQs

How to start an Airbnb in Hot Springs, Arkansas?

To start an Airbnb in Hot Springs, Arkansas, begin by researching local regulations through the Hot Springs Planning Department and City Clerk's office, as the city requires short term rental permits and business licenses.

Launch checklist

  • Obtain necessary permits including a business license ($25 to 50 annually), short term rental permit ($100 to 200), and ensure compliance with fire safety codes and health department requirements.
  • Find a suitable property by researching neighborhoods near Bathhouse Row, Lake Hamilton, or downtown areas where tourism is high, considering properties with 2 to 4 bedrooms that can accommodate families visiting Hot Springs National Park.
  • Purchase essential furnishings including quality mattresses, linens, towels, kitchen appliances, WiFi equipment, and local guidebooks, budgeting $5,000 to 15,000 for a complete setup depending on property size.
  • Create your Airbnb listing with professional photos highlighting proximity to hot springs, national park access, and local attractions like Oaklawn Racing Casino Resort.
  • Manage the property by establishing cleaning protocols between guests, responding to inquiries within an hour, coordinating key exchanges through lockboxes or smart locks, maintaining relationships with local cleaning services and handymen.
What's the best way to identify good STR properties in Hot Springs, Arkansas?

To identify profitable short term rental properties in Hot Springs, Arkansas, focus on locations within 1 to 2 miles of Bathhouse Row and Hot Springs National Park, as well as properties near Lake Ouachita and Lake Hamilton which attract year round visitors.

What to prioritize

  • Target 2 to 4 bedroom homes or condos built after 1980 with updated kitchens, multiple bathrooms, outdoor spaces like decks or patios, hot tubs, and reliable WiFi, as these features command premium rates from tourists seeking relaxation and recreation.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue exceeds long term rental income by at least 40 to 60%, with average daily rates ranging from $80 to 200 depending on size and amenities.
  • Research competition by analyzing existing Airbnb and VRBO listings within a 3 mile radius, identifying gaps in amenities or underpriced properties, and studying seasonal demand patterns that peak during spring racing season at Oaklawn Park, summer lake activities.
  • Utilize tools like Rabbu, STR Helper, and local MLS data through Arkansas Regional MLS, while connecting with Hot Springs Board of Realtors members who understand the tourism market.
How to get an Airbnb permit in Hot Springs, Arkansas?

To obtain an Airbnb/STR permit in Hot Springs, Arkansas, you must first contact the Hot Springs Planning and Development Department at City Hall located at 133 Convention Boulevard to determine if your property is in a zone that allows short term rentals, as the city implemented STR regulations around 2019 to 2020.

Documents and approvals

  • Submit a completed short term rental permit application along with a site plan showing the property layout, proof of property ownership or lease agreement, a floor plan indicating maximum occupancy, contact information for a local property manager if you're not local.
  • The application fee is typically around $100 to 150 with an annual renewal fee of approximately $75 to 100.
  • You'll also need to obtain a business license from the City Clerk's office for an additional $25 to 50 fee and register for local occupancy taxes with the Hot Springs Advertising and Promotion Commission.
  • The property must meet all building and fire safety codes, have working smoke and carbon monoxide detectors, provide adequate parking (usually 1 to 2 spaces per unit), and maintain quiet hours typically from 10 PM to 8 AM.
  • The approval process generally takes 30 to 45 days after submitting a complete application, and you must display the permit number in all online listings and at the property entrance once approved.
Is it legal to operate a short-term rental in Hot Springs, Arkansas?

Short term rentals (STRs) are legal in Hot Springs, Arkansas, but operate under specific municipal regulations established around 2019 to 2020.

Core operating requirements

  • The city requires STR operators to obtain a business license and comply with zoning restrictions that generally allow STRs in residential areas with certain limitations on density and proximity to other rental properties.
  • Hot Springs prohibits STRs in some historic districts and requires properties to meet safety standards including smoke detectors, carbon monoxide detectors, and fire extinguishers.
  • The city has implemented occupancy limits based on property size, typically allowing two guests per bedroom plus two additional guests, and requires designated parking spaces.
  • Recent changes include stricter enforcement of noise ordinances and neighbor complaint procedures, with the city conducting periodic reviews of STR regulations to balance tourism revenue with residential neighborhood preservation.
  • Operators must also collect and remit local lodging taxes, and the city maintains a registry of approved STR properties to ensure compliance with health, safety, and zoning requirements.
What are the best places to invest in Airbnb in Hot Springs, Arkansas?

The best Airbnb investment areas in Hot Springs, Arkansas include the Historic Downtown District, particularly near Central Avenue and Bathhouse Row, which attracts tourists year round to the Hot Springs National Park and historic bathhouses established in the early 1900s.

Areas to research

  • The Oaklawn Racing Casino Resort area on Central Avenue is highly lucrative due to the horse racing season (January May) and casino operations drawing visitors from across the region.
  • The Lake Hamilton and Lake Ouachita areas, approximately 5 to 10 miles from downtown, offer premium rental opportunities for families and groups seeking waterfront vacation experiences with boating, fishing, and water sports.
  • The Garland County Fairgrounds vicinity benefits from events throughout the year including the annual Hot Springs Music Festival and various trade shows.
  • The Hot Springs Village area, about 20 minutes north, attracts golf enthusiasts and retirees visiting the largest gated community in Arkansas with multiple golf courses and recreational amenities.
  • Properties near the Hot Springs Convention Center capture business travelers and conference attendees, while the historic Quapaw Quarter neighborhood offers charm for tourists seeking authentic Victorian era accommodations within walking distance of major attractions.
Airbnb and lodging taxes in Hot Springs, Arkansas

In Hot Springs, Arkansas, Airbnb properties are subject to both state and local lodging taxes.

Taxes and filing responsibilities

  • The Arkansas state tourism tax is 2% on gross receipts from short term rentals, while Garland County imposes an additional 2% lodging tax, and the City of Hot Springs adds a 3% hotel/motel tax, bringing the total occupancy tax rate to approximately 7%.
  • These taxes are typically collected by Airbnb directly from guests at the time of booking through their tax collection service, which began around 2018 to 2019 for Arkansas properties.
  • Airbnb remits these taxes quarterly to the Arkansas Department of Finance and Administration and local tax authorities on behalf of hosts.
  • However, individual hosts may still need to register with local tax authorities and file periodic returns even when Airbnb collects the taxes.
  • Properties rented for 30 days or longer are generally exempt from these occupancy taxes as they're considered long term rentals in preference to transient lodging.
  • Hosts should verify their registration requirements with the Arkansas Department of Finance, Garland County, and the City of Hot Springs, as some jurisdictions may require separate business licenses or permits regardless of Airbnb's tax collection services.
Total cost to purchase, furnish and operate an Airbnb in Hot Springs, Arkansas

The total cost to start an Airbnb in Hot Springs, Arkansas is approximately $185,000 to $225,000.

Cost breakdown

  • Property purchase costs around $150,000 based on the median home price in Hot Springs as of 2023.
  • Furnishing a 2 to 3 bedroom property requires $8,000 to $12,000 for quality furniture, bedding, kitchen essentials, and decor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, welcome materials, and basic renovations total $2,000 to $3,000.
  • Permits and fees in Hot Springs include business license ($50 to $100), short term rental permit ($200 to $500), and potential HOA approvals.
  • Insurance for short term rentals costs $1,200 to $2,000 annually, significantly higher than standard homeowner's insurance.
  • Utilities including electricity, water, gas, internet, and cable average $200 to $300 monthly.
  • First six months operating costs encompass utilities ($1,200 to $1,800), cleaning services ($150 per turnover, approximately $900 to $1,500), maintenance and repairs ($500 to $1,000), platform fees to Airbnb and VRBO (3% of bookings, estimated $1,000 to $2,000), marketing ($300 to $500).
Are Airbnb properties in Hot Springs, Arkansas profitable?

Airbnb properties in Hot Springs, Arkansas typically generate annual revenues between $18,000 to $35,000 for well positioned properties, with average daily rates ranging from $75 to $150 depending on proximity to Hot Springs National Park and property amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to 40 per turnover), property management (15 to 25% of revenue), utilities ($150 to 250 monthly), insurance ($1,200 to 2,000 annually).
  • Properties within walking distance of Bathhouse Row and downtown attractions achieve occupancy rates of 65 to 75% with profit margins of 25 to 35%, while those further from tourist centers see 45 to 55% occupancy and 15 to 25% margins.
  • Success factors include professional photography, consistent 4.8+ star ratings, rapid guest communication, and seasonal pricing strategies that capitalize on peak tourism periods from March through October.
  • A typical 2 bedroom historic home near the national park might generate $28,000 annually with $17,000 in expenses, yielding approximately $11,000 net profit.
What is the expected return on investment for an Airbnb in Hot Springs, Arkansas?

Airbnb investments in Hot Springs, Arkansas typically generate annual ROI of 12 to 18% due to the city's strong tourism market driven by Hot Springs National Park, historic bathhouses, and Oaklawn Racing Casino Resort.

Return planning figures

  • Cash on cash returns generally range from 8 to 14% annually, with properties near the national park and downtown historic district performing at the higher end of this range.
  • Most investors achieve profitability within 18 to 24 months, particularly for properties priced between $150,000 to $300,000 that can command nightly rates of $80 to $150 depending on size and location.
  • The market benefits from year round tourism, with peak seasons during spring and fall generating occupancy rates of 70 to 85%, while off season months maintain 45 to 60% occupancy.
  • Properties within walking distance of Bathhouse Row and Central Avenue typically see the strongest performance, with some investors reporting ROI as high as 20 to 22% when factoring in property appreciation of 4 to 6% annually in desirable neighborhoods.
What company can help me find and buy a profitable Airbnb in Hot Springs, Arkansas?

STRSearch is a national platform that helps investors identify profitable short term rental properties in Hot Springs, Arkansas by providing market data and investment analysis.

Companies and resources

  • Local real estate agents specializing in Airbnb investments include Coldwell Banker Heritage Real Estate, RE/MAX Real Estate Partners, and Century 21 Arkansas Properties.
  • National services include Awning (formerly RedAwning) which offers end to end Airbnb investment services, Roofstock which specializes in rental property investments, and BiggerPockets marketplace connecting investors with properties.
  • Local property management companies like Hot Springs Vacation Rentals and Spa City Property Management assist with both acquisition and ongoing management of short term rentals.
  • Investment focused firms such as Mashvisor provide market analysis tools, while HostGPO offers purchasing assistance for vacation rental properties.
  • Regional companies like Arkansas Investment Properties and Ozark Mountain Realty have experience with Hot Springs' unique market dynamics, particularly properties near Bathhouse Row and the national park areas that attract tourists year round.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
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Limited or no partner access
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