Is Indianapolis, Indiana Good for Airbnb Investment?

Get significant tax savings and earn cash flow by investing in a short-term rental with data-backed selection. No guessing!

Find Your Airbnb Investment
Indianapolis, Indiana market research

Indianapolis, Indiana Airbnb Investment Overview

$1,200–$3,500Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Indianapolis, Indiana?

Potentially—Indianapolis, Indiana combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity, largely due to its steady economic growth, increasing tourism, and relatively affordable property values compared to larger metropolitan areas.
  • Current market conditions in Indianapolis show a growing demand for short-term rentals, fueled by major conventions, sporting events (like the Indianapolis 500).
  • Tourism trends indicate a consistent increase in both leisure and business travelers seeking flexible accommodation options.
  • While property values have been steadily appreciating, they remain accessible enough to allow for a favorable entry point for investors.
  • This combination of rising demand, a diverse range of attractions, and manageable property costs suggests a positive investment potential for Airbnb properties in Indianapolis.
Earnings

How Much Does an Average Airbnb Earn in Indianapolis?

$1,200–$3,500 per month based on location, season, and property quality.

  • Average Airbnb earnings in Indianapolis range from $1,200 to $3,500 per month depending on property type and location.
  • Properties near downtown, the Indianapolis Motor Speedway, and university areas command premium rates of $80-$150 per night, while suburban listings average $45-$85 nightly.
  • Seasonal variations show peak earnings during May due to the Indianapolis 500, with rates increasing 150-300% during race weekend.
  • Convention season from March through October drives consistent demand, while December through February typically see 25-40% lower occupancy rates.
  • Key factors affecting earnings include proximity to major attractions like Lucas Oil Stadium and the Convention Center, property amenities such as parking and modern furnishings.
ROI Analysis

Airbnb Return on Investment in Indianapolis

Potentially strong—typical annual ROI is 8–12%.

  • Airbnb investments in Indianapolis typically generate an average ROI of 8-12% annually, with properties in popular neighborhoods like Mass Ave, Fountain Square.
  • The average payback period for initial investment ranges from 7-10 years, depending on property acquisition costs and renovation expenses.
  • Indianapolis Airbnb properties generally command nightly rates between $80-150, with occupancy rates averaging 65-75% throughout the year, driven by events at the Indianapolis Motor Speedway.
  • Compared to traditional long-term rentals in Indianapolis, which typically yield 6-8% ROI annually, short-term rentals can provide 2-4 percentage points higher returns.
  • Properties within 5 miles of downtown Indianapolis or near major attractions tend to outperform suburban locations by 15-25% in terms of revenue generation.
Occupancy Rate

Average Airbnb Occupancy Rate in Indianapolis

Indianapolis, Indiana averages 65–70% annual occupancy, with seasonal variation.

  • Indianapolis Airbnb properties maintain an average annual occupancy rate of approximately 65-70%, with significant seasonal variations throughout the year.
  • Peak occupancy occurs during late spring through early fall (May-September) when rates climb to 75-85%, driven by the Indianapolis 500 in May, summer tourism.
  • Winter months (December-February) see the lowest occupancy at around 45-55%, while shoulder seasons (March-April, October-November) average 60-65%.
  • The city experiences notable spikes during major events like the Indy 500, NCAA tournaments, and GenCon, which can push occupancy above 90% during those specific periods.
  • Compared to Indiana's statewide average of approximately 60-65%, Indianapolis performs slightly better due to its urban amenities and event calendar.
  • The city's occupancy rates are competitive with similar mid-sized Midwest markets but trail major tourist destinations and coastal cities that maintain higher year-round demand.
Best Neighborhoods

Best Neighborhoods for Airbnb in Indianapolis

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Indianapolis include **Downtown/Mile Square** which offers prime proximity to Lucas Oil Stadium, Bankers Life Fieldhouse.
Regulations

Short-term Rental Regulations in Indianapolis

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Indianapolis requires short-term rental operators to obtain a business license and register their property with the city, with annual renewal fees typically ranging from $50-150.
  • Properties are limited to a maximum occupancy of two people per bedroom plus two additional guests, with total occupancy not exceeding 10 people regardless of bedroom count.
  • Owner-occupancy is not required for short-term rentals, allowing investment properties to operate as STRs.
  • Zoning restrictions permit short-term rentals in most residential districts, but properties must maintain a minimum distance of 300 feet from other registered STRs in certain neighborhoods.
  • The registration process involves submitting property details, proof of insurance, emergency contact information.
  • Recent changes implemented in 2022-2023 include stricter noise ordinances with potential immediate permit revocation for repeated violations, mandatory posting of house rules and occupancy limits.
Fees and Taxes

Short-term Rental Fees and Taxes in Indianapolis

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Indianapolis, Indiana are subject to several fees and taxes including a 7% state sales tax, a 7% innkeeper's tax (lodging tax).
  • Property owners must obtain a short-term rental permit from the city at an estimated cost of $150-200 annually, plus a one-time registration fee of approximately $50-75.
  • Additional requirements include a business license costing around $25-50 per year, and properties may be subject to inspection fees ranging from $75-150.
  • Tourism promotion taxes are typically included within the innkeeper's tax structure, and hosts must also comply with state and local income tax obligations on rental income.
  • Platform fees from companies like Airbnb and VRBO typically range from 3-14% of booking value, though these are separate from government-imposed taxes and fees.
Common questions

Indianapolis, Indiana Airbnb investment FAQs

How to start an Airbnb in Indianapolis, Indiana?

To start an Airbnb in Indianapolis, Indiana, begin by researching local regulations as Indianapolis requires short term rental operators to obtain a business license through the Indy Business Portal and register with the Marion County Health Department.

Launch checklist

  • Obtain necessary permits including a Certificate of Compliance from the health department (approximately $100 to 200), ensure your property meets safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers.
  • Find a suitable property in popular neighborhoods like Mass Ave, Fountain Square, Broad Ripple, or downtown areas near Lucas Oil Stadium and the Convention Center, considering factors like walkability, parking availability, and proximity to attractions.
  • Furnish the space with quality basics including comfortable bedding, essential kitchen appliances, WiFi, smart TV, and local guidebooks, while ensuring the property photographs well for listings.
  • Create compelling listings on Airbnb, VRBO, and other platforms with professional photos, detailed descriptions highlighting Indianapolis attractions like the Indianapolis Motor Speedway and White River State Park.
  • Manage your property by establishing check in procedures, maintaining cleanliness standards, responding promptly to guest inquiries, and considering hiring local cleaning services or property management companies like RedAwning or Vacasa if you prefer hands off management.
What's the best way to identify good STR properties in Indianapolis, Indiana?

To identify profitable short term rental properties in Indianapolis, Indiana, focus on location criteria including proximity to downtown attractions like Lucas Oil Stadium, Indiana Convention Center, and Mass Ave Cultural District.

What to prioritize

  • Target properties with 2 to 4 bedrooms, modern amenities, dedicated parking, and unique features like historic charm in Fountain Square or Broad Ripple areas.
  • Conduct pricing analysis using AirDNA and STR data platforms to identify average daily rates of $80 to 150 depending on location and size, with occupancy rates typically ranging 60 to 75% annually.
  • Research competition by analyzing similar properties within 1 to 2 mile radius, noting their pricing strategies, amenities, and guest reviews on Airbnb and VRBO.
  • Utilize Indianapolis specific resources including the city's STR registration requirements, local property management companies like RedAwning or Vacasa, and market data from platforms like Mashvisor and BiggerPockets to analyze cash flow potential.
How to get an Airbnb permit in Indianapolis, Indiana?

To obtain an Airbnb/STR permit in Indianapolis, Indiana, you must first register with the City of Indianapolis through the Department of Business and Neighborhood Services by submitting an application online at the city's official website or in person at the City County Building located at 200 E Washington St.

Documents and approvals

  • Required documents include a completed short term rental registration form, proof of property ownership or lease agreement with landlord consent, certificate of occupancy, proof of liability insurance (minimum $500,000), floor plan of the rental unit.
  • The registration fee is approximately $150 annually, with additional inspection fees of around $75 to 100 if required.
  • The timeline typically takes 4 to 6 weeks for processing once all documents are submitted and any necessary inspections are completed.
  • Indianapolis specific requirements include maintaining a 24/7 local contact person within 25 miles of the property, posting the registration number in all advertisements, limiting occupancy to 2 people per bedroom plus 2 additional guests (maximum 10 people), providing adequate parking.
Is it legal to operate a short-term rental in Indianapolis, Indiana?

Short term rentals (STRs) are legal in Indianapolis, Indiana, but operate under specific regulations established in 2019.

Core operating requirements

  • The city requires STR operators to obtain a business license and register their properties, with different rules applying to owner occupied versus non owner occupied rentals.
  • Owner occupied STRs (where the host lives on site) face fewer restrictions, while non owner occupied rentals are subject to stricter zoning requirements and are prohibited in certain residential areas, particularly R1 and R2 single family zoning districts.
  • The city limits non owner occupied STRs to no more than 25% of units in multi family buildings and requires a minimum 930 foot separation between non owner occupied STR properties in some zones.
  • Indianapolis also mandates safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers, along with parking provisions and noise ordinance compliance.
  • Recent enforcement efforts have focused on unregistered operators, with the city actively pursuing compliance and issuing violations to unlicensed STR properties.
What are the best places to invest in Airbnb in Indianapolis, Indiana?

The best Airbnb investment areas in Indianapolis include Downtown/Mile Square District due to its proximity to Lucas Oil Stadium, Bankers Life Fieldhouse, and the Indiana Convention Center which attract sports fans and business travelers year round.

Areas to research

  • Mass Ave Arts District offers strong potential with its trendy restaurants, galleries, and nightlife drawing younger tourists and event attendees.
  • Fountain Square is emerging as a hip neighborhood with craft breweries and music venues that appeal to weekend visitors.
  • The Wholesale District/Holy Cross area provides good value with easy access to downtown attractions while offering lower property costs.
  • Broad Ripple Village attracts visitors with its college town atmosphere, bars, and proximity to Butler University, generating consistent demand from parents visiting students and young professionals.
  • Near Eastside neighborhoods like Fletcher Place and Fountain Square offer gentrification opportunities with growing restaurant scenes.
  • Areas near the Indianapolis Motor Speedway in Speedway become highly profitable during May for the Indianapolis 500, though seasonal.
  • The Old Northside historic district appeals to tourists interested in Victorian architecture and walkability to downtown cultural attractions.
Airbnb and lodging taxes in Indianapolis, Indiana

In Indianapolis, Indiana, Airbnb hosts are subject to multiple lodging taxes including the Marion County Innkeeper's Tax of 10% and the Indiana State Sales Tax of 7% on short term rental accommodations under 30 days.

Taxes and filing responsibilities

  • The Marion County tax is collected by the Capital Improvement Board and applies to all transient lodging, while the state sales tax is administered by the Indiana Department of Revenue.
  • Airbnb typically collects and remits these taxes automatically for hosts through their platform as of 2018, though hosts should verify this arrangement and may need to register directly with local authorities if not covered.
  • The taxes are calculated on the total rental amount including cleaning fees, and remittance occurs monthly to the respective agencies.
  • Exemptions may apply for stays exceeding 30 consecutive days, rentals to permanent residents, or accommodations provided to certain government employees or tax exempt organizations.
Total cost to purchase, furnish and operate an Airbnb in Indianapolis, Indiana

The total cost to start an Airbnb in Indianapolis, Indiana is approximately $185,000 to $220,000.

Cost breakdown

  • Property purchase costs around $150,000 to $180,000 based on median home prices in desirable neighborhoods like Fountain Square, Mass Ave, or Broad Ripple.
  • Furnishing costs range $8,000 to $12,000 for quality furniture, bedding, kitchen essentials, and decor to create an attractive rental space.
  • Initial setup including professional photography, listing creation, and marketing materials costs $500 to $1,000.
  • Permits and fees include business license ($25), short term rental permit ($100 to $300), and potential HOA approval fees totaling $200 to $500.
  • Insurance for short term rentals runs $1,200 to $2,000 annually, with most providers like Proper Insurance or CBIZ requiring specialized coverage.
  • Utility setup and deposits for electricity, gas, water, internet, and cable cost $300 to $500 initially.
  • First six months operating costs including utilities ($150/month), cleaning services ($75 per turnover), supplies and maintenance ($100/month), platform fees (3% of bookings).
Are Airbnb properties in Indianapolis, Indiana profitable?

Airbnb properties in Indianapolis, Indiana typically generate annual revenues between $15,000 to $45,000 depending on location and property type, with downtown and near airport properties commanding premium rates of $80 to 150 per night while suburban homes average $60 to 90 per night.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to 40 per turnover), property management (10 to 20% of revenue), utilities ($100 to 200 monthly), insurance ($1,200 to 2,000 annually).
  • Properties near Lucas Oil Stadium, the Indianapolis Motor Speedway, and downtown convention centers achieve the highest occupancy rates of 65 to 80% annually, while suburban properties typically see 45 to 65% occupancy.
  • Successful Indianapolis Airbnb operators report net profit margins of 15 to 35%, with a two bedroom downtown condo generating approximately $35,000 in annual revenue against $22,000 in expenses for a $13,000 profit.
  • Key success factors include proximity to major attractions like the Indianapolis 500, Colts games, and GenCon convention, professional photography, competitive pricing during peak events, and maintaining superhosts status.
What is the expected return on investment for an Airbnb in Indianapolis, Indiana?

Airbnb investments in Indianapolis, Indiana typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% depending on property location and management efficiency.

Return planning figures

  • Properties in downtown areas near Lucas Oil Stadium, Mass Ave, and Fountain Square command higher nightly rates of $80 to 150, while suburban locations average $60 to 100 per night.
  • Initial profitability usually occurs within 12 to 18 months for well positioned properties, with break even points accelerated by Indianapolis's growing tourism sector driven by conventions, sporting events, and business travel.
  • The market benefits from relatively affordable property acquisition costs averaging $150,000 to 250,000 for suitable investment properties, combined with occupancy rates of 65 to 75% annually.
  • Cash on cash returns improve significantly after year two as operators optimize pricing strategies and build positive reviews, with experienced hosts achieving 12 to 15% returns in prime locations near downtown attractions and the Indianapolis Motor Speedway corridor.
What company can help me find and buy a profitable Airbnb in Indianapolis, Indiana?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors in Indianapolis, Indiana.

Companies and resources

  • Local Indianapolis real estate agents who focus on Airbnb investments include Keller Williams Realty agents specializing in investment properties, RE/MAX Advanced Realty investment specialists, and Coldwell Banker Stiles investment focused agents.
  • National services operating in Indianapolis include Mashvisor (2014), which provides Airbnb analytics and property recommendations, AirDNA (2015) offering market data and investment insights, Awning (2017) providing full service Airbnb investment management.
  • Local Indianapolis companies include Circle City Investments, Hoosier Property Solutions, and Indianapolis Investment Properties, while regional services like Midwest Real Estate Investment Group and Great Lakes Property Advisors also serve the Indianapolis market.
  • Additional national platforms serving Indianapolis investors include BiggerPockets marketplace connections, Fundrise real estate investment opportunities, and RealtyMogul commercial real estate investments that sometimes include short term rental properties.

How Smart Investors Build Wealth

Through Data-Driven STRs (Real Results)

From first-time investors to seasoned pros, see how our commitment to comprehensive data analysis led to unparalleled investment victories.

Smiling woman with dark hair and white blouse next to text reading 'Spot on $120K revenue prediction!' attributed to Allison Kraft, STR Search Client on dark green background.

From zero real estate experience to a thriving short-term rental business, Allison locked in $120K in revenue her first year  and is now expanding with STR Search again. Proof that the right team can turn analysis paralysis into profitable action!

- Allison
Portrait of a man with short dark hair and earbuds, alongside the quote 'Cash flow positive since day one!' attributed to Arul, STR Search Client, on a dark green background.

Thanks to John's expert guidance, I made my first real estate and Airbnb investment a massive success, with consistent positive cash flow and an exceptional return on investment!

- Arul
Quote saying 'Bank said This is better than their underwriting team!' by Philip Mann, STR Search Client, beside a smiling man with a bald head and light beard on a dark green background.

John's training gave me the confidence to secure a loan on the spot and scale from one STR to three. His approach is a total game-changer!

- Philip

Why Choose STR Search?

Success Rate
Data Accuracy
Service Scope
Risk Mitigation
Expert Network
STR Search Logo
100% profitable track record
Proprietary filters, precise forecasts
End-to-end STR investment support
Only cash-flow-positive matches
Vetted realtors, lenders, designers included
Other Services
Inconsistent ROI, no guarantees
Generic metrics, inaccurate estimates
Partial services only
No profitability screening
Limited or no partner access
Success Rate
Data Accuracy
Service Scope
Risk Mitigation
Expert Network
STR Search Logo
Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
275+
Properties Acquired
$90M+
Purchased
$20.24M+
Total Taxes Saved

Put your money to work & 
lower your tax bill

We’ve spent years analyzing what works so you don’t have to. Our job is to cut through bad data and help you make smart, profitable decisions backed by real numbers.

Schedule Your Free Call

Trusted by hundreds of 
successful investors

Generate $3-5K+ monthly cash flow with our proven property matching system.

Build long-term wealth through STRs with cash flow, equity, and bonus depreciation.

Skip 6-12 months of trial and error with our data-driven underwriting and market analysis

The Proof is in Our Track Record...

We have a 100% success rate across $90M+ in Real Estate

Out of the 275+ properties we've helped our clients buy every single one has been profitable.

You want more money. More time. More freedom. But may be stuck trading hours for dollars, and scaling your investment strategy feels out of reach.

While others are getting lost in analysis paralysis, you’ve got capital and drive to change your situation. Investors who choose the right STRs can generate $3–5K/month in cash flow, plus serious tax benefits and long-term wealth.

We’ve spent years obsessed with STR investing data so you don’t have to.

With our property match services, there’s no guesswork! Just profitable properties built to perform. With the right deal, your capital can buy more than returns. It can buy your freedom.

Buildings
Rabbu logoAirbnb logoAirdna logoPriceLabs logo
Rabbu logo
Airbnb logo
Airdna logo
PriceLabs logo

All The Ways We Can Help You

Free courses, services, and trainings, to help you maximize your earnings from AirBnb...

Get in touch with us.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Put your money to work & 
lower your tax bill

We’ve spent years analyzing what works so you don’t have to. Our job is to cut through bad data and help you make smart, profitable decisions backed by real numbers.

Schedule Your Free Call