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Find Your Airbnb InvestmentInvesting in Airbnb properties in Ironwood, Michigan presents a unique opportunity, largely driven by its appeal as a year-round outdoor recreation destination. Current market conditions show a steady demand for short-term rentals, especially during winter for skiing at Big Powderhorn Mountain Resort and Indianhead Mountain, and in the warmer months for activities like hiking, biking, and exploring waterfalls. Tourism trends indicate a growing interest in authentic, nature-based getaways, which Ironwood perfectly encapsulates. While property values in Ironwood are generally more accessible compared to larger metropolitan areas, the potential for rental income can be significant, offering a favorable investment potential. Investors should consider properties close to popular attractions or with features appealing to outdoor enthusiasts to maximize their returns in this niche but thriving market.
Based on available market data and regional analysis, Airbnb properties in Ironwood, Michigan typically generate average monthly revenues ranging from $800 to $2,200, with significant seasonal fluctuations driven by the area's proximity to ski resorts and outdoor recreation areas. Winter months generally see the highest earnings potential, with properties averaging $1,800-$2,500 monthly during peak ski season, while summer months typically yield $1,200-$1,800 due to hiking, biking, and lake activities. Spring and fall represent shoulder seasons with earnings dropping to $600-$1,000 monthly. Key factors affecting earnings include property size and amenities, with larger cabins and homes featuring hot tubs, fireplaces, or ski equipment storage commanding premium rates, while proximity to Mount Zion or Copper Peak ski areas significantly impacts booking demand. The area's rural nature and limited hotel options create opportunities for higher occupancy rates, though hosts must account for seasonal maintenance costs, heating expenses during harsh winters, and the need for robust marketing during slower periods. Properties that successfully cater to both winter sports enthusiasts and summer outdoor recreation visitors tend to achieve the higher end of these revenue ranges, with annual gross revenues typically falling between $12,000-$22,000 for well-managed listings.
Airbnb investments in Ironwood, Michigan typically generate ROI between 8-12% annually, with payback periods ranging from 8-12 years depending on property acquisition costs and renovation expenses. The average nightly rate in Ironwood ranges from $85-120 for standard properties, with occupancy rates averaging 45-60% annually due to seasonal tourism patterns driven by outdoor recreation and proximity to ski areas. Properties purchased in the $80,000-150,000 range can generate gross annual revenues of $18,000-28,000, though operating expenses including cleaning, maintenance, utilities, and platform fees typically consume 40-50% of gross income. Compared to long-term rentals in Ironwood which average $600-800 monthly rent and provide more stable 6-8% returns, short-term rentals offer higher income potential but require significantly more active management and carry greater vacancy risk during off-peak months, making the effective ROI advantage approximately 2-4 percentage points higher than traditional rental properties when factoring in the additional time investment and operational complexity.
Airbnb occupancy rates in Ironwood, Michigan typically average around 45-55% annually, with significant seasonal variation driven by the area's winter sports tourism and summer outdoor recreation activities. Peak occupancy occurs during winter months (December through March) when rates can reach 70-80% due to proximity to ski resorts like Big Powderhorn Mountain and Blackjack Ski Resort, while summer months (June through August) see moderate occupancy of 55-65% from hiking, fishing, and festival visitors. Spring and fall represent the lowest occupancy periods at 25-35% as tourism drops significantly between seasons. These rates are generally comparable to Michigan's statewide Airbnb average of 50-60% but fall below national averages of 60-70%, reflecting Ironwood's smaller market size and remote Upper Peninsula location. The city's occupancy is heavily dependent on snow conditions and winter weather patterns, with poor snow years potentially reducing winter occupancy by 15-20 percentage points, while the annual Gogebic County Fair and nearby waterfalls provide some stability during summer months.
The downtown Ironwood area near Depot Park offers excellent Airbnb potential due to its proximity to the historic depot, local restaurants, and easy highway access, attracting both business travelers and tourists with strong pricing power year-round. The Norrie location provides exceptional investment opportunities as it sits directly adjacent to the Copper Peak ski flying hill and extensive snowmobile trail networks, commanding premium rates during winter months from outdoor recreation enthusiasts. The East Ironwood neighborhood near the medical district appeals to medical tourists and visiting families, offering steady occupancy with moderate pricing due to its proximity to healthcare facilities and residential feel. The Riverside area along the Montreal River attracts nature lovers and fishing enthusiasts, particularly during summer months, with properties offering scenic views and water access commanding higher nightly rates. The West Ironwood corridor benefits from its location near major retail and dining establishments while maintaining easy access to outdoor recreation areas, appealing to families and groups seeking convenience. The Gogebic Community College vicinity provides opportunities for visiting families during graduation periods and academic events, though seasonal demand fluctuates with the academic calendar. The Aurora Street area offers affordable entry points for investors while still maintaining proximity to downtown attractions and the ski hill access roads, making it suitable for budget-conscious travelers seeking authentic local experiences.
Short-term rental regulations in Ironwood, Michigan are primarily governed at the local level, with the city requiring property owners to obtain a business license and comply with zoning ordinances that typically restrict short-term rentals to certain residential and commercial districts. Properties must generally accommodate no more than 8-10 guests depending on the specific zoning classification, and while owner-occupancy is not universally required, some residential zones may mandate that the property owner live on-site or within the immediate area. The registration process involves submitting an application to the city clerk's office along with proof of insurance, safety inspections, and payment of annual fees ranging from $50-150. Recent changes implemented around 2020-2022 have included stricter noise ordinances, mandatory posting of house rules, and enhanced parking requirements to address neighbor complaints. Property owners must also ensure compliance with Michigan state tax requirements and may need additional permits for properties exceeding certain occupancy thresholds, with the city conducting periodic inspections to verify adherence to fire safety codes and building standards.
Short-term rentals in Ironwood, Michigan are subject to Michigan's 6% state sales tax and the state's 6% use tax on lodging accommodations, totaling 12% in state taxes. Gogebic County, where Ironwood is located, may impose an additional 2-5% county accommodation tax, bringing the total lodging tax rate to approximately 14-17%. The City of Ironwood requires short-term rental operators to obtain a business license costing approximately $25-50 annually, along with a rental registration permit estimated at $100-200 per year. Property owners must also pay standard property taxes, which average 1.5-2% of assessed value annually in the area. Fire safety inspections may be required at a cost of $75-150, and some operators may need zoning compliance permits costing $50-100. Additionally, operators must collect and remit the Michigan sales tax quarterly, and may be subject to income tax on rental earnings at both state (4.25%) and federal levels.
Investing in Airbnb properties in Ironwood, Michigan presents a unique opportunity, largely driven by its appeal as a year-round outdoor recreation destination. Current market conditions show a steady demand for short-term rentals, especially during winter for skiing at Big Powderhorn Mountain Resort and Indianhead Mountain, and in the warmer months for activities like hiking, biking, and exploring waterfalls. Tourism trends indicate a growing interest in authentic, nature-based getaways, which Ironwood perfectly encapsulates. While property values in Ironwood are generally more accessible compared to larger metropolitan areas, the potential for rental income can be significant, offering a favorable investment potential. Investors should consider properties close to popular attractions or with features appealing to outdoor enthusiasts to maximize their returns in this niche but thriving market.
Based on available market data and regional analysis, Airbnb properties in Ironwood, Michigan typically generate average monthly revenues ranging from $800 to $2,200, with significant seasonal fluctuations driven by the area's proximity to ski resorts and outdoor recreation areas. Winter months generally see the highest earnings potential, with properties averaging $1,800-$2,500 monthly during peak ski season, while summer months typically yield $1,200-$1,800 due to hiking, biking, and lake activities. Spring and fall represent shoulder seasons with earnings dropping to $600-$1,000 monthly. Key factors affecting earnings include property size and amenities, with larger cabins and homes featuring hot tubs, fireplaces, or ski equipment storage commanding premium rates, while proximity to Mount Zion or Copper Peak ski areas significantly impacts booking demand. The area's rural nature and limited hotel options create opportunities for higher occupancy rates, though hosts must account for seasonal maintenance costs, heating expenses during harsh winters, and the need for robust marketing during slower periods. Properties that successfully cater to both winter sports enthusiasts and summer outdoor recreation visitors tend to achieve the higher end of these revenue ranges, with annual gross revenues typically falling between $12,000-$22,000 for well-managed listings.
Airbnb investments in Ironwood, Michigan typically generate ROI between 8-12% annually, with payback periods ranging from 8-12 years depending on property acquisition costs and renovation expenses. The average nightly rate in Ironwood ranges from $85-120 for standard properties, with occupancy rates averaging 45-60% annually due to seasonal tourism patterns driven by outdoor recreation and proximity to ski areas. Properties purchased in the $80,000-150,000 range can generate gross annual revenues of $18,000-28,000, though operating expenses including cleaning, maintenance, utilities, and platform fees typically consume 40-50% of gross income. Compared to long-term rentals in Ironwood which average $600-800 monthly rent and provide more stable 6-8% returns, short-term rentals offer higher income potential but require significantly more active management and carry greater vacancy risk during off-peak months, making the effective ROI advantage approximately 2-4 percentage points higher than traditional rental properties when factoring in the additional time investment and operational complexity.
Airbnb occupancy rates in Ironwood, Michigan typically average around 45-55% annually, with significant seasonal variation driven by the area's winter sports tourism and summer outdoor recreation activities. Peak occupancy occurs during winter months (December through March) when rates can reach 70-80% due to proximity to ski resorts like Big Powderhorn Mountain and Blackjack Ski Resort, while summer months (June through August) see moderate occupancy of 55-65% from hiking, fishing, and festival visitors. Spring and fall represent the lowest occupancy periods at 25-35% as tourism drops significantly between seasons. These rates are generally comparable to Michigan's statewide Airbnb average of 50-60% but fall below national averages of 60-70%, reflecting Ironwood's smaller market size and remote Upper Peninsula location. The city's occupancy is heavily dependent on snow conditions and winter weather patterns, with poor snow years potentially reducing winter occupancy by 15-20 percentage points, while the annual Gogebic County Fair and nearby waterfalls provide some stability during summer months.
The downtown Ironwood area near Depot Park offers excellent Airbnb potential due to its proximity to the historic depot, local restaurants, and easy highway access, attracting both business travelers and tourists with strong pricing power year-round. The Norrie location provides exceptional investment opportunities as it sits directly adjacent to the Copper Peak ski flying hill and extensive snowmobile trail networks, commanding premium rates during winter months from outdoor recreation enthusiasts. The East Ironwood neighborhood near the medical district appeals to medical tourists and visiting families, offering steady occupancy with moderate pricing due to its proximity to healthcare facilities and residential feel. The Riverside area along the Montreal River attracts nature lovers and fishing enthusiasts, particularly during summer months, with properties offering scenic views and water access commanding higher nightly rates. The West Ironwood corridor benefits from its location near major retail and dining establishments while maintaining easy access to outdoor recreation areas, appealing to families and groups seeking convenience. The Gogebic Community College vicinity provides opportunities for visiting families during graduation periods and academic events, though seasonal demand fluctuates with the academic calendar. The Aurora Street area offers affordable entry points for investors while still maintaining proximity to downtown attractions and the ski hill access roads, making it suitable for budget-conscious travelers seeking authentic local experiences.
Short-term rental regulations in Ironwood, Michigan are primarily governed at the local level, with the city requiring property owners to obtain a business license and comply with zoning ordinances that typically restrict short-term rentals to certain residential and commercial districts. Properties must generally accommodate no more than 8-10 guests depending on the specific zoning classification, and while owner-occupancy is not universally required, some residential zones may mandate that the property owner live on-site or within the immediate area. The registration process involves submitting an application to the city clerk's office along with proof of insurance, safety inspections, and payment of annual fees ranging from $50-150. Recent changes implemented around 2020-2022 have included stricter noise ordinances, mandatory posting of house rules, and enhanced parking requirements to address neighbor complaints. Property owners must also ensure compliance with Michigan state tax requirements and may need additional permits for properties exceeding certain occupancy thresholds, with the city conducting periodic inspections to verify adherence to fire safety codes and building standards.
Short-term rentals in Ironwood, Michigan are subject to Michigan's 6% state sales tax and the state's 6% use tax on lodging accommodations, totaling 12% in state taxes. Gogebic County, where Ironwood is located, may impose an additional 2-5% county accommodation tax, bringing the total lodging tax rate to approximately 14-17%. The City of Ironwood requires short-term rental operators to obtain a business license costing approximately $25-50 annually, along with a rental registration permit estimated at $100-200 per year. Property owners must also pay standard property taxes, which average 1.5-2% of assessed value annually in the area. Fire safety inspections may be required at a cost of $75-150, and some operators may need zoning compliance permits costing $50-100. Additionally, operators must collect and remit the Michigan sales tax quarterly, and may be subject to income tax on rental earnings at both state (4.25%) and federal levels.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Ironwood, Michigan, begin by researching local zoning laws and regulations through the City of Ironwood Planning Department, as the city requires short-term rental operators to obtain a business license and comply with residential zoning restrictions that typically allow rentals in single-family homes with proper permits. Contact the Gogebic County Building Department to secure necessary permits including a rental inspection certificate and ensure fire safety compliance, which may cost approximately $150-300 in fees. Find a suitable property in residential areas like the Historic Downtown District or near the Ironwood Mountain Resort, with average property prices ranging from $80,000-150,000 for a 2-3 bedroom home suitable for vacation rentals. Furnish the property with durable, comfortable furniture focusing on outdoor recreation themes given Ironwood's proximity to skiing and hiking, budgeting around $8,000-15,000 for complete furnishing including kitchen essentials, linens, and recreational equipment storage. List your property on Airbnb and VRBO platforms with competitive pricing around $75-125 per night depending on season and proximity to attractions like the Hiawatha Trail or Copper Peak, emphasizing winter sports access and summer outdoor activities in your listing description. Manage the property by establishing relationships with local cleaning services (typically $40-60 per turnover), maintenance contractors familiar with harsh Upper Peninsula winters, and consider using property management software to handle bookings, communicate with guests about local attractions like the Ironwood Theatre or nearby Porcupine Mountains, and maintain consistent 4.5+ star ratings essential for success in this seasonal tourism market.
To identify profitable short-term rental properties in Ironwood, Michigan, focus on locations within 1-2 miles of the Indianhead Mountain Resort and Big Powderhorn Mountain ski areas, as well as properties near the Penokee Mountain Trail system and Lake Superior shoreline access points. Target 2-4 bedroom cabins, chalets, or homes built after 1980 with modern amenities like updated kitchens, Wi-Fi capability, hot tubs, fireplaces, and adequate parking for multiple vehicles and snowmobile trailers. Analyze pricing by researching comparable Airbnb and VRBO listings in the $100-250 per night range during peak ski season (December-March) and summer months (June-August), with shoulder seasons typically commanding $75-150 nightly rates. Competition research should include monitoring occupancy rates of existing STRs within a 5-mile radius using tools like AirDNA, Mashvisor, and STR analytics platforms, while also checking local Facebook groups and tourism boards for market insights. Utilize resources such as the Gogebic County tourism data, Western Upper Peninsula Planning Commission reports, Zillow and Realtor.com for property acquisition costs, and connect with local property management companies like those serving the Gogebic Range area to understand operational expenses and seasonal demand patterns specific to this outdoor recreation-focused market.
To obtain an Airbnb/STR permit in Ironwood, Michigan, you must first contact the Ironwood City Clerk's office at City Hall located at 213 S Sophia Street to inquire about their short-term rental ordinance and application process. You'll need to submit a completed STR permit application form along with required documents including proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental unit, contact information for a local property manager if you're not local, and a copy of your Michigan sales tax license. The application fee is typically around $150-200 annually, with additional inspection fees of approximately $75. Submit all materials to the City Clerk's office and schedule a required safety inspection with the Building Department to verify compliance with fire safety codes, occupancy limits, and zoning requirements. The approval timeline is generally 30-45 days from complete application submission. Ironwood requires STR properties to maintain guest registries, display permit numbers in listings, limit occupancy to 2 people per bedroom plus 2 additional guests, provide adequate parking, and ensure quiet hours from 10 PM to 7 AM. Once approved, you must renew your permit annually and comply with ongoing reporting requirements to the city.
Short-term rentals (STRs) are generally legal in Ironwood, Michigan, as the city has not enacted specific prohibitions against vacation rentals or STRs as of 2024. However, STR operators must comply with standard zoning regulations, business licensing requirements, and safety codes that apply to rental properties. The city requires STRs to obtain proper business licenses and adhere to residential zoning restrictions, which may limit operations in certain neighborhoods or require conditional use permits in some zones. Property owners must also comply with state fire safety codes, building codes, and tax obligations including collecting Michigan's 6% sales tax and local accommodation taxes. While there are no recent major legal changes specifically targeting STRs in Ironwood, operators should verify current zoning compliance and business licensing requirements with the city clerk's office, as regulations can evolve and enforcement may vary by neighborhood or property type.
The best areas for Airbnb investment in Ironwood, Michigan are the Historic Downtown District near the Ironwood Theatre and main commercial strip, which attracts visitors year-round for cultural events and provides walkable access to restaurants and shops. The Copper Peak area on the outskirts offers excellent potential due to its proximity to the famous ski flying hill and outdoor recreation activities, drawing adventure tourists and winter sports enthusiasts from across the Midwest. The neighborhoods near Gogebic Community College present opportunities for business travel and visiting families, particularly during graduation seasons and academic events. The residential areas close to the Penokee Mountain ski resort and trail systems are highly attractive for seasonal rentals, especially during peak winter months when snowmobiling and skiing activities surge. Properties near the Montreal River and waterfront areas appeal to summer tourists seeking fishing, boating, and scenic retreats, while the vicinity around Memorial Building and civic center captures overflow from local events, conferences, and sports tournaments throughout the year.
In Ironwood, Michigan, Airbnb hosts are subject to Michigan's 6% state sales tax on short-term rental accommodations, which is collected by Airbnb directly from guests and remitted to the Michigan Department of Treasury on behalf of hosts through their tax collection agreement established in 2018. Additionally, hosts may be subject to Gogebic County's accommodation tax of approximately 5%, though collection and remittance procedures vary and some hosts may need to register directly with the county to collect and remit this tax monthly. The City of Ironwood does not currently impose a separate lodging tax beyond state and county requirements. Exemptions typically apply to stays exceeding 30 consecutive days, which are considered long-term rentals rather than short-term accommodations, and certain medical or emergency housing situations may qualify for exemptions under Michigan state law. Hosts should verify their registration status with both state and county authorities, as failure to properly collect and remit applicable taxes can result in penalties and back-tax assessments.
Starting an Airbnb in Ironwood, Michigan requires approximately $180,000-220,000 in total initial investment. Property purchase costs around $120,000-150,000 based on median home prices in the area as of 2023-2024. Furnishing a 2-3 bedroom property typically runs $15,000-25,000 including beds, linens, kitchen essentials, living room furniture, and appliances. Initial setup costs including professional photography, listing creation, welcome materials, and basic renovations average $3,000-5,000. Permits and fees in Iron County include business license ($50-100), potential zoning permits ($200-500), and safety inspections ($300-600). Insurance premiums for short-term rental coverage cost approximately $2,000-3,500 annually. Utility deposits and connections for electricity, water, internet, and cable total around $1,000-1,500. First six months of operating costs including utilities ($600-900 monthly), cleaning services ($75-125 per turnover), maintenance reserves ($200-400 monthly), platform fees (3% of bookings), and marketing expenses total approximately $8,000-12,000, assuming moderate occupancy rates of 40-60% during the initial period.
Airbnb properties in Ironwood, Michigan typically generate modest returns due to the area's seasonal tourism patterns and limited year-round demand. Average nightly rates range from $75-120 for standard properties, with occupancy rates averaging 35-45% annually, heavily concentrated during summer months and winter ski season when nearby ski resorts like Big Powderhorn and Blackjack are operational. A typical 3-bedroom property might generate $18,000-25,000 in annual gross revenue, but after expenses including property taxes ($2,500-4,000), utilities ($3,600), cleaning fees ($2,400), insurance ($1,800), maintenance ($2,000), and platform fees (3% of bookings), net profit margins typically range from 15-25%. Properties within walking distance of downtown or near outdoor recreation areas perform better, with some lakefront properties achieving 50-60% occupancy and $35,000+ annual revenue. Success factors include proximity to Copper Peak ski jump, Lake Superior access, snowmobile trail connections, and targeting outdoor enthusiasts visiting the Ottawa National Forest. The market remains relatively small with limited competition, but seasonal fluctuations mean properties often sit vacant 4-6 months annually, making cash flow management critical for profitability.
Airbnb investments in Ironwood, Michigan typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10%, primarily driven by the area's proximity to outdoor recreation including skiing at Big Powderhorn Mountain and Blackjack Ski Resort, along with summer activities near Lake Superior and the Ottawa National Forest. Properties in Ironwood generally reach profitability within 18-24 months, with average daily rates of $85-120 during peak winter and summer seasons, though occupancy rates fluctuate significantly between 45-65% annually due to seasonal tourism patterns. The market benefits from limited hotel inventory and growing demand from visitors to the western Upper Peninsula, with typical investment properties requiring $20,000-40,000 in initial setup costs for a $150,000-250,000 property purchase, resulting in net annual returns of $8,000-15,000 after expenses including property management, utilities, and maintenance.
STRSearch is a national platform that helps investors identify profitable short-term rental properties and provides market analytics for Airbnb investments in Ironwood, Michigan. Local real estate agents like those at Century 21 Real Estate Center and RE/MAX of Ironwood have experience with vacation rental properties in the area, while Coldwell Banker Real Estate Group also serves the region with investment property expertise. National services include Mashvisor, which offers Airbnb investment analysis tools, AirDNA for market data and revenue projections, and BiggerPockets for connecting with local investors and agents. RedAwning provides vacation rental market insights, while local property management companies like Superior Shores Property Management can assist with both acquisition and ongoing rental management. Vacasa and Awning offer national short-term rental management services that often help investors identify profitable properties during the acquisition process. Local mortgage brokers and investment-focused lenders in the Iron County area, such as First National Bank of Iron Mountain, can provide financing expertise for vacation rental purchases in this popular Upper Peninsula destination known for its proximity to ski resorts and outdoor recreation activities.

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