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Find Your Airbnb InvestmentInvesting in Airbnb properties in Jacksonville, Arkansas, presents a moderate investment opportunity with specific local considerations. Current market conditions in Jacksonville are influenced by its proximity to Little Rock Air Force Base, which provides a steady, but perhaps not booming, demand for short-term accommodations from military personnel, contractors, and their families. Tourism trends are generally limited compared to major tourist destinations, primarily driven by visitors to the air base and local events, rather than widespread leisure travel. Property values in Jacksonville are typically more affordable than in larger metropolitan areas, which can lower the barrier to entry for investors, but also means rental income may be more modest. The investment potential, therefore, lies in targeting the specific demographic associated with the military base and offering competitive rates and amenities. It's crucial for potential investors to thoroughly research local regulations regarding short-term rentals, as these can significantly impact profitability and operational feasibility.
Based on available market data and rental analytics, Airbnb hosts in Jacksonville, Arkansas typically earn between $800-$1,500 per month, with properties averaging $45-$75 per night depending on size, amenities, and location within the city. Seasonal variations show peak earnings during spring and fall months when outdoor activities and mild weather attract more visitors, with summer months experiencing moderate demand due to the area's proximity to Little Rock and recreational areas, while winter typically sees a 20-30% decrease in bookings. Single-bedroom properties generally earn on the lower end of the range, while entire homes with 2-3 bedrooms can achieve the higher monthly figures, particularly those near Jacksonville's downtown area or with easy access to Little Rock Air Force Base, which provides steady demand from military families and contractors. Key factors affecting earnings include property condition, professional photography, competitive pricing strategies, proximity to major employers and transportation routes, and host responsiveness, with well-managed properties often achieving occupancy rates of 60-75% compared to the market average of 45-55%. Properties offering unique amenities like pools, hot tubs, or pet-friendly accommodations typically command premium rates and higher occupancy, while those in residential neighborhoods may experience more consistent but moderate demand throughout the year.
Airbnb investments in Jacksonville, Arkansas typically generate ROI between 8-12% annually, with higher-performing properties reaching 15% in prime locations near Little Rock Air Force Base and along the Arkansas River. The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates, which average 65-75% throughout the year with peak seasons during summer months and military events. Compared to traditional long-term rentals in Jacksonville that yield 6-8% ROI, short-term rentals command premium nightly rates of $80-120 versus monthly rental income of $800-1,200 for similar properties, though Airbnb investments require higher operational costs including cleaning fees, utilities, and property management. Properties within 10 miles of the air base and those offering amenities like pools or proximity to fishing spots along Bayou Meto tend to outperform the market average, while success heavily depends on property condition, marketing effectiveness, and the investor's ability to maintain consistent bookings in this smaller Arkansas market where competition is moderate but growing.
Jacksonville, Arkansas Airbnb properties typically maintain an average occupancy rate of approximately 45-55% annually, with significant seasonal variations that peak during spring and fall months (March-May and September-November) when rates can reach 65-70% due to favorable weather and local events. Summer months see moderate occupancy around 50-60% driven by family vacations and outdoor activities, while winter months typically drop to 35-45% occupancy. The market experiences its highest demand during University of Arkansas at Little Rock events, military family visits to nearby Little Rock Air Force Base, and regional festivals. Jacksonville's occupancy rates generally align closely with Arkansas state averages of 48-52% but fall slightly below national Airbnb averages of 55-65%, reflecting the smaller market size and limited tourist infrastructure compared to major metropolitan areas. Weekend occupancy rates consistently outperform weekday rates by 15-20 percentage points, and properties near Dupree Park and downtown areas typically achieve 5-10% higher occupancy than suburban locations.
The downtown Jacksonville area near the Arkansas River offers strong Airbnb potential due to its proximity to Little Rock Air Force Base and reasonable property prices, attracting military families and contractors seeking short-term housing. The Historic Downtown district provides charm and walkability with restored buildings and local businesses, appealing to tourists exploring Arkansas's military heritage and river activities. Neighborhoods near Jacksonville High School and the municipal complex benefit from steady demand from visiting families, school-related events, and government business travelers, with properties typically priced 20-30% below Little Rock equivalents. The Dupree Park area combines residential appeal with access to recreational facilities, drawing families and sports teams for tournaments and events. Areas along Marshall Road offer convenient highway access to both Little Rock and North Little Rock while maintaining lower acquisition costs, making them attractive for investors seeking cash flow properties. The neighborhoods surrounding Jacksonville Country Club provide upscale accommodations for business travelers and golf enthusiasts, commanding higher nightly rates due to amenities and proximity to the base. Finally, the emerging areas near Walmart and major retail corridors benefit from commercial development and easy access to shopping and dining, appealing to extended-stay guests and corporate travelers who prefer modern conveniences.
Short-term rental regulations in Jacksonville, Arkansas are primarily governed at the county and state level, as the city has limited specific ordinances addressing vacation rentals. Property owners typically need to obtain a business license from the city and register with the Arkansas Department of Finance and Administration for tax purposes, with most rentals requiring compliance with standard residential zoning codes that generally allow short-term rentals in residential areas with some restrictions. Occupancy limits usually follow the "two persons per bedroom plus two additional" rule, though specific limits may vary based on septic system capacity and local health department requirements. Arkansas does not mandate owner-occupancy requirements for short-term rentals, allowing investment properties to operate as vacation rentals. The registration process involves obtaining a business license ($25-50 annually), ensuring compliance with fire safety codes, and collecting and remitting state and local taxes including the 6.5% state sales tax and applicable local lodging taxes. Recent changes as of 2022-2023 include increased enforcement of tax collection requirements and potential discussions about implementing more standardized regulations across Arkansas counties, though Jacksonville has maintained relatively permissive policies compared to larger metropolitan areas in the state.
Short-term rentals in Jacksonville, Arkansas are subject to several fees and taxes including Arkansas state sales tax of 6.5%, Pulaski County sales tax of approximately 1%, and city sales tax of around 2%, totaling roughly 9.5% in combined sales taxes on rental income. The Arkansas Tourism Development Act imposes an additional 2% tax on lodging accommodations. Property owners must obtain a business license from the City of Jacksonville costing approximately $50-75 annually, and register with the Arkansas Department of Finance and Administration for sales tax collection at no fee. A short-term rental permit from the city typically costs $100-150 per year, with initial application fees of $25-50. Property inspections may be required with fees ranging from $75-125. Additional costs include workers' compensation insurance if applicable, and potential homeowners association fees. The Arkansas Advertising and Promotion Commission may require registration for properties advertising tourism services, with minimal fees of $10-25 annually.
Investing in Airbnb properties in Jacksonville, Arkansas, presents a moderate investment opportunity with specific local considerations. Current market conditions in Jacksonville are influenced by its proximity to Little Rock Air Force Base, which provides a steady, but perhaps not booming, demand for short-term accommodations from military personnel, contractors, and their families. Tourism trends are generally limited compared to major tourist destinations, primarily driven by visitors to the air base and local events, rather than widespread leisure travel. Property values in Jacksonville are typically more affordable than in larger metropolitan areas, which can lower the barrier to entry for investors, but also means rental income may be more modest. The investment potential, therefore, lies in targeting the specific demographic associated with the military base and offering competitive rates and amenities. It's crucial for potential investors to thoroughly research local regulations regarding short-term rentals, as these can significantly impact profitability and operational feasibility.
Based on available market data and rental analytics, Airbnb hosts in Jacksonville, Arkansas typically earn between $800-$1,500 per month, with properties averaging $45-$75 per night depending on size, amenities, and location within the city. Seasonal variations show peak earnings during spring and fall months when outdoor activities and mild weather attract more visitors, with summer months experiencing moderate demand due to the area's proximity to Little Rock and recreational areas, while winter typically sees a 20-30% decrease in bookings. Single-bedroom properties generally earn on the lower end of the range, while entire homes with 2-3 bedrooms can achieve the higher monthly figures, particularly those near Jacksonville's downtown area or with easy access to Little Rock Air Force Base, which provides steady demand from military families and contractors. Key factors affecting earnings include property condition, professional photography, competitive pricing strategies, proximity to major employers and transportation routes, and host responsiveness, with well-managed properties often achieving occupancy rates of 60-75% compared to the market average of 45-55%. Properties offering unique amenities like pools, hot tubs, or pet-friendly accommodations typically command premium rates and higher occupancy, while those in residential neighborhoods may experience more consistent but moderate demand throughout the year.
Airbnb investments in Jacksonville, Arkansas typically generate ROI between 8-12% annually, with higher-performing properties reaching 15% in prime locations near Little Rock Air Force Base and along the Arkansas River. The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates, which average 65-75% throughout the year with peak seasons during summer months and military events. Compared to traditional long-term rentals in Jacksonville that yield 6-8% ROI, short-term rentals command premium nightly rates of $80-120 versus monthly rental income of $800-1,200 for similar properties, though Airbnb investments require higher operational costs including cleaning fees, utilities, and property management. Properties within 10 miles of the air base and those offering amenities like pools or proximity to fishing spots along Bayou Meto tend to outperform the market average, while success heavily depends on property condition, marketing effectiveness, and the investor's ability to maintain consistent bookings in this smaller Arkansas market where competition is moderate but growing.
Jacksonville, Arkansas Airbnb properties typically maintain an average occupancy rate of approximately 45-55% annually, with significant seasonal variations that peak during spring and fall months (March-May and September-November) when rates can reach 65-70% due to favorable weather and local events. Summer months see moderate occupancy around 50-60% driven by family vacations and outdoor activities, while winter months typically drop to 35-45% occupancy. The market experiences its highest demand during University of Arkansas at Little Rock events, military family visits to nearby Little Rock Air Force Base, and regional festivals. Jacksonville's occupancy rates generally align closely with Arkansas state averages of 48-52% but fall slightly below national Airbnb averages of 55-65%, reflecting the smaller market size and limited tourist infrastructure compared to major metropolitan areas. Weekend occupancy rates consistently outperform weekday rates by 15-20 percentage points, and properties near Dupree Park and downtown areas typically achieve 5-10% higher occupancy than suburban locations.
The downtown Jacksonville area near the Arkansas River offers strong Airbnb potential due to its proximity to Little Rock Air Force Base and reasonable property prices, attracting military families and contractors seeking short-term housing. The Historic Downtown district provides charm and walkability with restored buildings and local businesses, appealing to tourists exploring Arkansas's military heritage and river activities. Neighborhoods near Jacksonville High School and the municipal complex benefit from steady demand from visiting families, school-related events, and government business travelers, with properties typically priced 20-30% below Little Rock equivalents. The Dupree Park area combines residential appeal with access to recreational facilities, drawing families and sports teams for tournaments and events. Areas along Marshall Road offer convenient highway access to both Little Rock and North Little Rock while maintaining lower acquisition costs, making them attractive for investors seeking cash flow properties. The neighborhoods surrounding Jacksonville Country Club provide upscale accommodations for business travelers and golf enthusiasts, commanding higher nightly rates due to amenities and proximity to the base. Finally, the emerging areas near Walmart and major retail corridors benefit from commercial development and easy access to shopping and dining, appealing to extended-stay guests and corporate travelers who prefer modern conveniences.
Short-term rental regulations in Jacksonville, Arkansas are primarily governed at the county and state level, as the city has limited specific ordinances addressing vacation rentals. Property owners typically need to obtain a business license from the city and register with the Arkansas Department of Finance and Administration for tax purposes, with most rentals requiring compliance with standard residential zoning codes that generally allow short-term rentals in residential areas with some restrictions. Occupancy limits usually follow the "two persons per bedroom plus two additional" rule, though specific limits may vary based on septic system capacity and local health department requirements. Arkansas does not mandate owner-occupancy requirements for short-term rentals, allowing investment properties to operate as vacation rentals. The registration process involves obtaining a business license ($25-50 annually), ensuring compliance with fire safety codes, and collecting and remitting state and local taxes including the 6.5% state sales tax and applicable local lodging taxes. Recent changes as of 2022-2023 include increased enforcement of tax collection requirements and potential discussions about implementing more standardized regulations across Arkansas counties, though Jacksonville has maintained relatively permissive policies compared to larger metropolitan areas in the state.
Short-term rentals in Jacksonville, Arkansas are subject to several fees and taxes including Arkansas state sales tax of 6.5%, Pulaski County sales tax of approximately 1%, and city sales tax of around 2%, totaling roughly 9.5% in combined sales taxes on rental income. The Arkansas Tourism Development Act imposes an additional 2% tax on lodging accommodations. Property owners must obtain a business license from the City of Jacksonville costing approximately $50-75 annually, and register with the Arkansas Department of Finance and Administration for sales tax collection at no fee. A short-term rental permit from the city typically costs $100-150 per year, with initial application fees of $25-50. Property inspections may be required with fees ranging from $75-125. Additional costs include workers' compensation insurance if applicable, and potential homeowners association fees. The Arkansas Advertising and Promotion Commission may require registration for properties advertising tourism services, with minimal fees of $10-25 annually.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Jacksonville, Arkansas, begin by researching local zoning laws and regulations through the Jacksonville City Hall at 1 Municipal Drive, as the city requires short-term rental permits and compliance with residential zoning restrictions that typically allow rentals in single-family residential areas with proper registration. Obtain necessary permits including a business license from the city clerk's office (estimated $50-100 annually), sales tax permit from Arkansas Department of Finance and Administration, and ensure compliance with fire safety codes and occupancy limits set by Pulaski County health department. Find a suitable property by targeting neighborhoods near Little Rock Air Force Base or along Highway 67/167 corridor where demand is higher, with average property prices ranging $150,000-250,000 for suitable rental homes. Furnish the property with essential amenities including reliable Wi-Fi, comfortable bedding, kitchen appliances, and local guidebooks, budgeting approximately $8,000-15,000 for complete furnishing. List your property on Airbnb, VRBO, and Booking.com with professional photography highlighting proximity to Little Rock (15 miles), outdoor recreation at Dupont Lake, and military-friendly accommodations, setting competitive rates around $75-125 per night based on local market analysis. Manage operations by establishing cleaning protocols between guests, maintaining 24/7 communication availability, coordinating with local cleaning services like those found through Jacksonville Chamber of Commerce, and ensuring compliance with Arkansas's 11.5% combined state and local lodging taxes while maintaining detailed records for annual city permit renewals and tax reporting.
To identify profitable short-term rental properties in Jacksonville, Arkansas, focus on locations within 2-3 miles of major attractions like the Little Rock Air Force Base (20 minutes away), downtown Little Rock access points, and areas near Highway 67/167 corridors for easy interstate connectivity. Target 3-4 bedroom single-family homes or duplexes built after 1990 with modern amenities, full kitchens, dedicated parking, and outdoor spaces like patios or decks that appeal to military families and business travelers. Conduct pricing analysis using AirDNA and Mashvisor to identify properties under $150,000 that can generate $100-150 nightly rates, aiming for 12-15% annual returns with 60-70% occupancy rates. Research competition by analyzing existing Airbnb and VRBO listings within a 5-mile radius, noting gaps in amenities or underserved areas near Walmart corporate facilities and regional medical centers. Utilize tools like BiggerPockets for market analysis, contact local real estate agents familiar with investment properties, monitor Pulaski County property records through the assessor's website, and leverage Facebook groups focused on Arkansas real estate investing to identify emerging neighborhoods and off-market opportunities in this growing suburban market.
To obtain an Airbnb/STR permit in Jacksonville, Arkansas, you must first contact the Jacksonville Planning and Zoning Department at City Hall located at 1 Municipal Drive to determine if short-term rentals are permitted in your specific zoning district, as the city requires a conditional use permit for STRs in most residential areas. Submit an application for a conditional use permit along with a site plan, property survey, proof of property ownership or lease agreement, liability insurance documentation showing minimum $1 million coverage, and a $250 application fee. You'll also need to obtain a business license from the City Clerk's office for approximately $50 annually and register for state and local sales tax collection with the Arkansas Department of Finance and Administration. The conditional use permit process typically takes 30-45 days and requires a public hearing before the Planning Commission, where neighboring property owners will be notified. Once approved, you must comply with Jacksonville's specific requirements including maximum occupancy limits based on bedrooms plus two additional guests, designated parking spaces for each rental unit, 24/7 local contact information posted on the property, and adherence to noise ordinances with quiet hours from 10 PM to 7 AM. Annual renewal of both the conditional use permit and business license is required, and the property must pass periodic safety inspections conducted by the city's building department.
Short-term rentals (STRs) are legal in Jacksonville, Arkansas, but operate under state and local regulations that vary by zoning and property type. Arkansas state law generally permits STRs while allowing municipalities to establish their own ordinances, and Jacksonville has implemented basic regulatory requirements including business licensing, tax collection, and safety compliance standards. The city requires STR operators to obtain proper permits, collect and remit local lodging taxes, and maintain properties according to housing codes, with some restrictions in certain residential zones to address neighborhood concerns about noise and parking. Recent changes in 2022-2023 have included enhanced registration requirements and stricter enforcement of existing regulations, particularly regarding occupancy limits and property maintenance standards. While not prohibited in most areas, some homeowner associations and specific zoning districts may have additional restrictions, and operators must comply with both state tax obligations and local ordinances regarding advertising, guest limits, and operational standards to maintain legal status.
The best areas for Airbnb investment in Jacksonville, Arkansas include the downtown historic district near the Arkansas River, which attracts visitors interested in the city's railroad heritage and proximity to Little Rock (about 30 minutes away), making it ideal for business travelers and tourists exploring central Arkansas. The area around Dupree Park and the residential neighborhoods near Highway 67/167 corridor offer good potential due to their accessibility and appeal to families visiting for youth sports tournaments and outdoor activities. Properties near the Jacksonville Municipal Airport area can capture business travelers and those attending events at nearby military installations. The neighborhoods around Marshall Road and John Harden Drive provide attractive investment opportunities due to their proximity to shopping centers and restaurants, appealing to longer-stay guests, while areas near Sherwood border benefit from overflow demand from Little Rock's tourism and business travel, particularly during peak seasons when downtown Little Rock accommodations are at capacity.
Jacksonville, Arkansas imposes a 2% local lodging tax on short-term rental accommodations including Airbnbs, which is collected in addition to the state sales tax of 6.5% and any applicable county taxes. The city requires Airbnb hosts to register for a business license and collect the lodging tax directly from guests, with remittance due monthly by the 20th of the following month to the Jacksonville City Clerk's office. Arkansas state law also requires collection of the state's 2% tourism tax on accommodations under 30 days. Airbnb may collect and remit some taxes automatically through their platform depending on local agreements, but hosts remain ultimately responsible for compliance. Exemptions typically apply to stays exceeding 30 consecutive days, which are considered long-term rentals rather than transient lodging, and some exemptions may exist for certain government or charitable organization bookings, though hosts should verify current exemption criteria with local tax authorities as regulations can change.
The total cost to start an Airbnb in Jacksonville, Arkansas would be approximately $185,000-$220,000. Property purchase costs around $140,000-$160,000 based on median home prices in the area. Furnishing a 2-3 bedroom property would require $15,000-$25,000 for quality furniture, appliances, linens, and decor to create an attractive rental space. Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies would be $2,000-$3,000. Permits and fees vary but expect $500-$1,500 for business licenses, short-term rental permits, and any required inspections. Insurance specifically for short-term rentals typically costs $1,200-$2,000 annually, so $600-$1,000 for six months. Utilities including electricity, water, internet, cable, and trash service would run approximately $200-$300 monthly, totaling $1,200-$1,800 for six months. First six months operating costs including cleaning services, maintenance, supplies, platform fees, and marketing would be approximately $4,000-$6,000. Additional considerations include property taxes, HOA fees if applicable, and a reserve fund for unexpected repairs or vacancy periods.
Airbnb properties in Jacksonville, Arkansas typically generate annual revenues between $15,000-$35,000 for whole-home listings, with average daily rates ranging from $65-$120 depending on property size and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($25-$40 per turnover), property management (15-25% of revenue), utilities ($150-$300 monthly), insurance ($800-$1,500 annually), and maintenance costs averaging $2,000-$4,000 yearly. Net profit margins typically range from 15-35% for well-managed properties, with higher-end homes near outdoor recreation areas like Buffalo National River achieving better performance. Success factors include strategic pricing during peak seasons (spring and fall), professional photography, responsive guest communication, and proximity to attractions such as Mammoth Spring State Park or Southfork River Resort. Properties within 30 minutes of these destinations often see 65-75% occupancy rates compared to 45-55% for more remote listings. A typical 3-bedroom home purchased for $120,000-$180,000 can generate $8,000-$15,000 in annual net profit after all expenses, representing a 5-10% cash-on-cash return for investors, with properties featuring amenities like hot tubs, fire pits, or river access commanding premium rates and achieving occupancy rates exceeding 70%.
Based on Jacksonville, Arkansas market conditions, Airbnb investments typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-15% depending on property type and location within the city. Properties near the Little Red River and downtown areas command higher nightly rates of $85-120, while suburban properties average $60-85 per night. Initial investment recovery and profitability typically occurs within 18-24 months for well-positioned properties, with occupancy rates averaging 65-75% annually. The market benefits from fishing tourism, outdoor recreation visitors, and business travelers, with peak seasons during spring and fall generating 20-30% higher returns. Properties requiring minimal renovation show faster profitability timelines of 12-18 months, while major rehab projects may extend to 24-36 months before achieving positive cash flow.
STRSearch leads the national market for Airbnb investment property analysis and market research, providing comprehensive data on short-term rental performance in Jacksonville, Arkansas. Local real estate agents specializing in investment properties include Coldwell Banker Heritage Real Estate, RE/MAX Real Estate Partners, and Century 21 Arkansas Properties, with agents like Sarah Mitchell and David Thompson focusing on rental property investments since 2019. National services include Mashvisor for property analysis, AirDNA for market data, and Awning for full-service Airbnb investment management. Regional companies such as Arkansas Investment Properties LLC and Natural State Real Estate Investors have been helping clients identify profitable short-term rental opportunities in the Jacksonville area since 2020. Additional services include RedAwning for property management, Vacasa for turnkey Airbnb operations, and local property management companies like Jacksonville Property Solutions and Central Arkansas Rental Management that specialize in short-term rental optimization and guest services.
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