Is Kentwood, Michigan Good for Airbnb Investment?

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Kentwood, Michigan market research

Kentwood, Michigan Airbnb Investment Overview

$1,200–$2,800Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Kentwood, Michigan?

Potentially—Kentwood, Michigan combines visitor demand with long-term real estate upside.

  • Presents a developing opportunity within a steady market.
  • Current market conditions in Kentwood reflect a suburban environment with consistent demand for rental housing, influenced by its proximity to Grand Rapids and local amenities.
  • While Kentwood isn't a primary tourist destination like some major cities, it benefits from overflow tourism and business travel from Grand Rapids, as well as visitors for local events, universities.
  • Property values in Kentwood have shown stable growth, offering a reasonable entry point compared to larger urban centers, which can make the initial investment more accessible.
  • The investment potential largely hinges on identifying properties that appeal to a mix of short-term visitors and longer-term temporary residents.
Earnings

How Much Does an Average Airbnb Earn in Kentwood?

$1,200–$2,800 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Kentwood, Michigan typically earn between $1,200 to $2,800 per month.
  • Seasonal variations show peak earnings during summer months when revenues can increase by 25-40% due to higher tourism demand and local events.
  • Properties near popular attractions like the Gerald R.
  • Ford International Airport or downtown Grand Rapids command premium rates of $85-120 per night, while suburban locations average $65-95 per night.
  • Key factors affecting earnings include property size and amenities, with entire homes outperforming private rooms by approximately 60%, proximity to business districts and entertainment venues.
  • Occupancy rates in the area typically range from 55-75% annually, with successful hosts maintaining higher occupancy through competitive pricing strategies and exceptional guest experiences.
ROI Analysis

Airbnb Return on Investment in Kentwood

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with properties averaging $85-120 per night and 65-75% occupancy rates throughout the year.
  • The payback period for initial investment and setup costs generally ranges from 7-10 years, depending on property acquisition price and renovation expenses.
  • Compared to traditional long-term rentals in Kentwood that yield approximately 6-8% ROI, short-term rentals can provide 2-4 percentage points higher returns.
  • Properties near downtown Grand Rapids or close to major highways tend to perform better, with some investors seeing ROI as high as 15% in prime locations.
Occupancy Rate

Average Airbnb Occupancy Rate in Kentwood

Kentwood, Michigan averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Kentwood, Michigan typically average around 65-70% annually, with significant seasonal variations that peak during summer months (June-August) at approximately 75-80% occupancy due to increased tourism and favorable weather conditions.
  • Spring and fall months generally see moderate occupancy rates of 60-65%, while winter months drop to around 50-55% occupancy.
  • Peak seasons align with local events, summer festivals, and proximity to Lake Michigan attractions, with weekends consistently outperforming weekdays by 15-20 percentage points.
  • Kentwood's occupancy rates generally track slightly below Michigan's statewide average of 68-72% and the national average of 70-75%.
Best Neighborhoods

Best Neighborhoods for Airbnb in Kentwood

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Kentwood include the East Paris corridor near 28th Street, which offers excellent proximity to shopping centers, restaurants.
  • The Breton Village area provides strong investment potential with its walkable community feel, access to local amenities.
  • The neighborhoods surrounding Woodland Mall benefit from retail tourism and family visitors, offering consistent occupancy rates throughout the year with moderate pricing power.
  • The East Beltline corridor attracts guests due to its central location between Grand Rapids attractions and easy highway access.
  • The areas near Wing Avenue and 44th Street provide good value investments with lower property acquisition costs while still maintaining proximity to restaurants, entertainment venues.
  • The neighborhoods around Kentwood's eastern boundary near Cascade offer upscale appeal and higher pricing power due to their proximity to affluent areas and quality dining establishments.
  • Finally, the central Kentwood areas near Kalamazoo Avenue provide balanced investment opportunities with steady demand from both business travelers and families visiting local attractions.
Regulations

Short-term Rental Regulations in Kentwood

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Kentwood, Michigan requires short-term rental operators to obtain a business license and register their property with the city.
  • The city limits occupancy to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total, and requires adequate parking spaces for all guests.
  • Owner-occupancy is not mandatory, allowing for non-resident ownership of rental properties, though properties must be maintained to residential standards and cannot be used for events or parties.
  • Short-term rentals are permitted in residential zoning districts but must comply with noise ordinances and cannot operate as commercial event venues.
  • The registration process requires proof of insurance, emergency contact information, and annual renewal, with fees typically around $150-200 annually.
  • Recent changes implemented in 2022-2023 include stricter enforcement of noise violations, mandatory posting of house rules and emergency contacts, and enhanced penalties for repeat violations.
Fees and Taxes

Short-term Rental Fees and Taxes in Kentwood

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Kentwood, Michigan are subject to Michigan's 6% state sales tax and the state's 6% use tax on lodging, totaling 12% in state taxes.
  • Kent County imposes an additional 5% accommodations tax, bringing the total lodging tax rate to approximately 17%.
  • Property owners must obtain a business license from the City of Kentwood, which typically costs around $25-50 annually.
  • Property owners may need to pay additional fees for zoning compliance reviews, estimated at $100-200, and potential inspection fees of $50-100.
  • Annual permit renewal costs are estimated at $75-150 depending on property size and type.
  • Some properties may also be subject to Kent County's transient accommodation ordinance requirements, potentially adding $50-100 in administrative fees.
Common questions

Kentwood, Michigan Airbnb investment FAQs

How to start an Airbnb in Kentwood, Michigan?

To start an Airbnb in Kentwood, Michigan, begin by researching local regulations through the City of Kentwood Planning Department, as the city requires short term rental operators to obtain a special land use permit and business license.

Launch checklist

  • Contact Kentwood City Hall at 4900 Breton Avenue SE to apply for the required permits, which cost approximately $200 to 400 and involve a site inspection and neighbor notification process.
  • Find a suitable property in permitted zones, focusing on areas near popular attractions like Frederik Meijer Gardens or downtown Grand Rapids (15 minutes away), with typical starter properties ranging from $150,000 to 250,000 for condos or single family homes.
  • Furnish the space with quality basics including comfortable bedding, kitchen essentials, WiFi, and local guidebooks, budgeting $5,000 to 15,000 for initial setup.
  • Create listings on Airbnb, VRBO, and Booking.com with professional photos highlighting proximity to Grand Rapids attractions, Gerald R.
  • Ford International Airport (20 minutes), and local amenities like Woodland Mall.
  • Set competitive rates around $75 to 125 per night based on local market analysis, and establish management systems including automated messaging, professional cleaning services (budget $40 to 60 per turnover).
What's the best way to identify good STR properties in Kentwood, Michigan?

To identify profitable short term rental properties in Kentwood, Michigan, focus on locations within 15 to 20 minutes of Grand Rapids downtown, near Frederik Meijer Gardens, or close to major business districts and medical facilities like Spectrum Health.

What to prioritize

  • Target 2 to 4 bedroom single family homes or condos built after 1990 with modern amenities, full kitchens, dedicated parking, and outdoor spaces, as these appeal to both business travelers and families visiting the area.
  • Conduct pricing analysis by researching comparable Airbnb and VRBO listings in Kentwood and surrounding areas like Grand Rapids and Wyoming.
  • Research competition using AirDNA, Mashvisor, or STR analysis tools to identify market saturation levels and optimal pricing strategies, while examining local regulations through Kent County and City of Kentwood zoning departments.
  • Utilize resources like the Grand Rapids Association of Realtors MLS data, local property management companies familiar with STR regulations.
How to get an Airbnb permit in Kentwood, Michigan?

To obtain an Airbnb/STR permit in Kentwood, Michigan, you must first contact the Kentwood Planning Department at City Hall located at 4900 Breton Avenue SE to determine current zoning compliance and obtain a Special Land Use permit if required.

Documents and approvals

  • Submit an application including property deed, site plan, floor plan showing maximum occupancy, proof of property insurance with minimum $1 million liability coverage, Michigan sales tax license, and a detailed operational plan addressing parking, noise control.
  • Required documents also include a current certificate of occupancy, fire safety inspection certificate from Kent County Health Department, and neighbor notification forms for properties within 300 feet.
  • Application fees typically range from $200 to 500 for the Special Land Use permit plus $150 to 300 for administrative processing, with additional inspection fees of approximately $100 to 200.
  • The approval timeline generally takes 60 to 90 days including a public hearing process and Planning Commission review.
  • Kentwood specific requirements include maintaining a local contact person available 24/7, limiting occupancy to 2 people per bedroom plus 2 additional guests, providing adequate off street parking (minimum 2 spaces), installing smoke and carbon monoxide detectors in all sleeping areas.
Is it legal to operate a short-term rental in Kentwood, Michigan?

Short term rentals (STRs) in Kentwood, Michigan are generally legal but subject to local zoning regulations and licensing requirements.

Core operating requirements

  • The city requires STR operators to obtain a business license and comply with zoning ordinances that typically restrict short term rentals in certain residential districts, particularly single family neighborhoods zoned R 1.
  • Properties in commercial or mixed use areas generally have more flexibility for STR operations.
  • Kentwood has implemented safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers, along with occupancy limits based on property size.
  • The city also requires operators to maintain liability insurance and designate a local contact person available 24/7 for any issues.
  • Recent changes around 2022 to 2023 have strengthened enforcement mechanisms and clarified permit requirements, with violations potentially resulting in fines up to $500 per day.
  • Properties must also comply with parking requirements and noise ordinances, and some homeowners associations may have additional restrictions that supersede city regulations.
What are the best places to invest in Airbnb in Kentwood, Michigan?

The best areas for Airbnb investment in Kentwood, Michigan include the neighborhoods near Woodland Mall and 28th Street corridor, which attract business travelers visiting the numerous corporate offices, retail headquarters, and medical facilities in the area. The residential areas around East Paris Avenue and 52nd Street offer proximity to both downtown Grand Rapids (15 minutes away) and Cascade Township's upscale amenities, making them attractive to tourists visiting Frederik Meijer Gardens, ArtPrize events, and Grand Rapids' brewery scene.

Areas to research

  • Properties near the Kentwood City Hall and library district provide easy access to I 96 and US 131, appealing to business travelers attending conferences at DeVos Place or visiting companies like Steelcase, Amway, and Spectrum Health.
  • The neighborhoods around Bowen Boulevard and Breton Road are particularly valuable due to their proximity to both Grand Rapids attractions and the upscale shopping and dining in nearby Cascade, while also being close to airports and major highways.
Airbnb and lodging taxes in Kentwood, Michigan

In Kentwood, Michigan, Airbnb hosts are subject to Michigan's 6% state sales tax on lodging accommodations, which applies to short term rentals under 30 days.

Taxes and filing responsibilities

  • Kent County imposes an additional 5% accommodations tax on lodging facilities, bringing the total tax rate to approximately 11% for most Airbnb stays.
  • These taxes are typically collected by Airbnb directly from guests at the time of booking through their automated tax collection system, which began around 2018 to 2019 for Michigan properties.
  • Airbnb remits the collected taxes quarterly to the Michigan Department of Treasury and applicable local authorities on behalf of hosts, though hosts should verify their registration status and may need to file returns even when Airbnb collects taxes.
  • The City of Kentwood may require business licenses for short term rental operations but generally follows county and state tax structures in preference to imposing additional municipal lodging taxes.
  • Stays of 30 days or longer are typically exempt from these transient occupancy taxes, and certain properties used for permanent housing or extended stays may qualify for exemptions.
Total cost to purchase, furnish and operate an Airbnb in Kentwood, Michigan

The total cost to start an Airbnb in Kentwood, Michigan is approximately $285,000 to $320,000.

Cost breakdown

  • Property purchase costs around $220,000 to $250,000 based on median home prices in the area as of 2023 to 2024.
  • Furnishing a 3 bedroom property requires $15,000 to $25,000 for quality furniture, bedding, kitchenware, and decor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, and basic renovations total $3,000 to $5,000.
  • Permits and fees in Kent County include business license ($50 to $100), short term rental permit ($200 to $500), and potential zoning compliance costs ($500 to $1,000).
  • Insurance for short term rentals runs $2,000 to $3,000 annually, significantly higher than standard homeowner's insurance.
  • Utility setup and deposits for electricity, gas, water, internet, and cable cost approximately $500 to $800 initially.
  • First six months of operating costs including utilities ($1,200), cleaning services ($1,800), maintenance ($1,000), property management software ($300), and marketing ($500) total around $4,800.
  • Additional considerations include potential HOA fees, property taxes, and emergency repair funds that could add $5,000 to $10,000 to initial capital requirements.
Are Airbnb properties in Kentwood, Michigan profitable?

Airbnb properties in Kentwood, Michigan typically generate annual revenues between $15,000 to $35,000 for entire homes and $8,000 to $18,000 for private rooms, with average daily rates ranging from $65 to $120 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to $40 per turnover), property management (10 to 20% of revenue), utilities ($150 to $300 monthly), insurance ($800 to $1,500 annually).
  • Net profit margins typically range from 15 to 35% for well managed properties, with higher margins achieved through properties near Frederik Meijer Gardens, downtown Grand Rapids attractions, or business districts that attract corporate travelers.
  • Success factors include strategic pricing during peak seasons like summer months and fall color tours, maintaining 4.8+ star ratings through consistent cleanliness and guest communication, and optimizing occupancy rates which average 55 to 70% in the Kentwood market.
  • Properties within 10 miles of Grand Rapids International Airport and those offering business friendly amenities like dedicated workspaces have shown 20 to 30% higher revenue performance.
What is the expected return on investment for an Airbnb in Kentwood, Michigan?

Based on Kentwood, Michigan market conditions, Airbnb investments typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% depending on property type and location within the market.

Return planning figures

  • Properties near downtown Grand Rapids or popular attractions like Frederik Meijer Gardens tend to perform at the higher end with 10 to 12% annual returns, while suburban locations average 8 to 10%.
  • Initial profitability usually occurs within 12 to 18 months after accounting for setup costs, furnishing, and marketing expenses.
  • The market benefits from steady demand from business travelers visiting nearby corporate headquarters including Steelcase and Amway, plus leisure visitors exploring the greater Grand Rapids area.
  • Average nightly rates range from $85 to 140 with occupancy rates of 65 to 75% annually, and investors typically see break even on initial investment within 8 to 12 years assuming 20 to 25% down payments on properties valued between $150,000 to $300,000 in desirable neighborhoods.
What company can help me find and buy a profitable Airbnb in Kentwood, Michigan?

STRSearch is a leading national platform that helps investors identify profitable short term rental properties in Kentwood, Michigan, offering market analysis and property recommendations.

Companies and resources

  • Local real estate agents specializing in investment properties include Keller Williams Realty agents who focus on the Grand Rapids metro area, Coldwell Banker Woodland Schmidt representatives with vacation rental expertise.
  • National services include Awning (formerly RedAwning) which provides full service Airbnb property management and acquisition assistance, Mashvisor offering real estate analytics and property search tools for short term rentals.
  • Additional local resources include West Michigan Tourist Association for market insights, Lakeshore Advantage economic development corporation.
  • Investment focused real estate firms such as Berkshire Hathaway HomeServices Michigan Real Estate and Century 21 Affiliated have agents trained in analyzing rental property potential in the Kentwood and greater Kent County area.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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