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Find Your Airbnb InvestmentInvesting in Airbnb properties in La Vergne, Tennessee, presents a promising outlook due to its strategic location and growing appeal. La Vergne benefits from its proximity to Nashville, drawing in tourists and business travelers seeking more affordable accommodation options while still having easy access to the vibrant city. Current market conditions indicate a steady increase in property values, driven by continuous population growth and development in the broader Middle Tennessee area. Tourism trends suggest a consistent demand for short-term rentals, fueled by events, conventions, and attractions in Nashville, as well as local demand from visitors to family and friends. This sustained interest, combined with relatively lower property acquisition costs compared to Nashville, enhances the investment potential for Airbnb operators.
Based on available market data and regional analysis, Airbnb hosts in La Vergne, Tennessee typically earn between $1,200 to $2,800 per month, with average monthly revenues around $1,800 for well-managed properties. Seasonal variations show peak earnings during spring and fall months when Nashville tourism increases, with summer months generating approximately 20-30% higher revenues due to music festivals and events in nearby Nashville. Winter months typically see a 15-25% decrease in bookings and rates. Key factors affecting earnings include proximity to Nashville (properties within 20 miles of downtown command premium rates), property amenities such as pools or hot tubs which can increase revenue by 15-20%, guest capacity with larger homes earning significantly more, and professional photography and listing optimization. Properties near Percy Priest Lake or with easy highway access to Nashville International Airport tend to outperform the market average. The occupancy rates in the area typically range from 60-75% for well-positioned properties, with average daily rates between $80-150 depending on property size and amenities. Market data suggests that hosts who actively manage their listings, respond quickly to inquiries, and maintain high cleanliness standards achieve the upper end of these revenue ranges.
Airbnb investments in La Vergne, Tennessee typically generate ROI between 8-12% annually, with higher-end properties near Percy Priest Lake achieving up to 15% returns due to proximity to Nashville attractions and outdoor recreation. The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates, which average 65-75% throughout the year with peak seasons during Nashville events and summer months. Compared to traditional long-term rentals in La Vergne that yield approximately 6-8% ROI, short-term rentals can outperform by 2-4 percentage points, though they require more active management and carry higher vacancy risks. Properties in the $200,000-$350,000 range typically generate $1,800-$2,800 monthly gross revenue during peak occupancy, while long-term rentals in similar price ranges yield $1,400-$2,000 monthly. The 25-minute proximity to downtown Nashville and lower property acquisition costs compared to Davidson County make La Vergne an attractive market for Airbnb investors, though success heavily depends on property condition, amenities, and marketing effectiveness in a competitive regional short-term rental market.
La Vergne, Tennessee Airbnb properties typically maintain an average occupancy rate of approximately 65-70% annually, with significant seasonal variations that peak during spring and fall months at 75-80% occupancy due to Nashville's music festival season and favorable weather conditions. Summer months see moderate occupancy around 70-75% driven by family vacations and tourism, while winter experiences the lowest rates at 55-60% occupancy. Peak seasons align with major Nashville events including CMA Music Festival in June, numerous spring and fall concerts, and holiday periods, benefiting from La Vergne's proximity to Nashville while offering more affordable accommodation options. Compared to Tennessee's statewide Airbnb average of approximately 60-65%, La Vergne performs slightly above average due to its strategic location near Nashville International Airport and downtown Nashville, while national Airbnb occupancy rates typically range from 48-52%, making La Vergne's market significantly stronger than the national average. The city's occupancy rates are bolstered by its position as a suburban alternative to expensive Nashville accommodations, attracting both leisure travelers seeking Nashville experiences and business travelers needing airport proximity.
The best Airbnb investment neighborhoods in La Vergne include the areas near Percy Priest Lake which offer waterfront access and attract visitors seeking recreational activities like boating and fishing, commanding premium nightly rates of $120-180. The neighborhoods around Stones River and Hamilton Creek provide scenic settings with hiking trails and nature access, appealing to outdoor enthusiasts and families, typically earning $90-140 per night. Areas close to the La Vergne Lake offer peaceful retreats with fishing opportunities and are popular with weekend getaways from Nashville, generating $100-150 nightly rates. The residential zones near Veterans Parkway benefit from easy highway access to Nashville attractions while maintaining suburban tranquility, attracting business travelers and tourists who prefer quieter accommodations, earning $85-130 per night. Neighborhoods around Murfreesboro Road corridor provide convenient access to shopping and dining while being centrally located between Nashville and Murfreesboro, appealing to visitors attending events at both cities, with rates of $95-145 nightly. The areas near Sam Ridley Parkway offer modern amenities and newer housing stock that photographs well for listings, attracting quality-conscious guests willing to pay $110-160 per night. Finally, neighborhoods close to the La Vergne Sports Complex draw sports families and tournament participants, providing consistent bookings during sports seasons with rates of $100-140 per night.
La Vergne, Tennessee requires short-term rental operators to obtain a business license and register their property with the city, typically costing between $50-100 annually, with properties limited to a maximum occupancy of two guests per bedroom plus two additional guests, not exceeding 10 people total. The city generally requires owner-occupancy for short-term rentals in residential zones, meaning the property must be the owner's primary residence, though some exceptions may apply for properties in commercial or mixed-use zoning districts. Short-term rentals are prohibited in certain residential zoning classifications, particularly R-1 single-family districts, but may be permitted in R-2, R-3, and commercial zones with proper permits and compliance with parking requirements of at least two off-street spaces. The registration process involves submitting an application with property details, proof of insurance, emergency contact information, and passing a safety inspection that includes smoke detectors, carbon monoxide detectors, and fire extinguishers. Recent regulatory changes have included stricter noise ordinances with quiet hours from 10 PM to 7 AM, mandatory posting of house rules, and increased penalties for violations, with the city implementing a three-strike system that can result in permit revocation for properties with repeated complaints about noise, parking, or occupancy violations.
Short-term rentals in La Vergne, Tennessee are subject to several fees and taxes including Tennessee state sales tax of 7%, Rutherford County local sales tax of 2.25%, and a state lodging tax of 3%, totaling approximately 12.25% in combined taxes on rental income. Property owners must obtain a business license from the City of La Vergne costing approximately $15-50 annually, register with the Tennessee Department of Revenue for sales tax collection at no cost, and may need a short-term rental permit from the city ranging from $50-150 per year. Additional costs include potential homeowners association fees if applicable, property tax assessments which may increase due to commercial use classification, and Tennessee franchise and excise tax of 6.5% on net earnings if rental income exceeds $3,000 annually. Some properties may also be subject to fire department inspections costing $25-75 and zoning compliance fees of $25-100, while hosts must collect and remit all applicable taxes monthly or quarterly depending on volume, with penalties of 10-25% for late payments.
Investing in Airbnb properties in La Vergne, Tennessee, presents a promising outlook due to its strategic location and growing appeal. La Vergne benefits from its proximity to Nashville, drawing in tourists and business travelers seeking more affordable accommodation options while still having easy access to the vibrant city. Current market conditions indicate a steady increase in property values, driven by continuous population growth and development in the broader Middle Tennessee area. Tourism trends suggest a consistent demand for short-term rentals, fueled by events, conventions, and attractions in Nashville, as well as local demand from visitors to family and friends. This sustained interest, combined with relatively lower property acquisition costs compared to Nashville, enhances the investment potential for Airbnb operators.
Based on available market data and regional analysis, Airbnb hosts in La Vergne, Tennessee typically earn between $1,200 to $2,800 per month, with average monthly revenues around $1,800 for well-managed properties. Seasonal variations show peak earnings during spring and fall months when Nashville tourism increases, with summer months generating approximately 20-30% higher revenues due to music festivals and events in nearby Nashville. Winter months typically see a 15-25% decrease in bookings and rates. Key factors affecting earnings include proximity to Nashville (properties within 20 miles of downtown command premium rates), property amenities such as pools or hot tubs which can increase revenue by 15-20%, guest capacity with larger homes earning significantly more, and professional photography and listing optimization. Properties near Percy Priest Lake or with easy highway access to Nashville International Airport tend to outperform the market average. The occupancy rates in the area typically range from 60-75% for well-positioned properties, with average daily rates between $80-150 depending on property size and amenities. Market data suggests that hosts who actively manage their listings, respond quickly to inquiries, and maintain high cleanliness standards achieve the upper end of these revenue ranges.
Airbnb investments in La Vergne, Tennessee typically generate ROI between 8-12% annually, with higher-end properties near Percy Priest Lake achieving up to 15% returns due to proximity to Nashville attractions and outdoor recreation. The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates, which average 65-75% throughout the year with peak seasons during Nashville events and summer months. Compared to traditional long-term rentals in La Vergne that yield approximately 6-8% ROI, short-term rentals can outperform by 2-4 percentage points, though they require more active management and carry higher vacancy risks. Properties in the $200,000-$350,000 range typically generate $1,800-$2,800 monthly gross revenue during peak occupancy, while long-term rentals in similar price ranges yield $1,400-$2,000 monthly. The 25-minute proximity to downtown Nashville and lower property acquisition costs compared to Davidson County make La Vergne an attractive market for Airbnb investors, though success heavily depends on property condition, amenities, and marketing effectiveness in a competitive regional short-term rental market.
La Vergne, Tennessee Airbnb properties typically maintain an average occupancy rate of approximately 65-70% annually, with significant seasonal variations that peak during spring and fall months at 75-80% occupancy due to Nashville's music festival season and favorable weather conditions. Summer months see moderate occupancy around 70-75% driven by family vacations and tourism, while winter experiences the lowest rates at 55-60% occupancy. Peak seasons align with major Nashville events including CMA Music Festival in June, numerous spring and fall concerts, and holiday periods, benefiting from La Vergne's proximity to Nashville while offering more affordable accommodation options. Compared to Tennessee's statewide Airbnb average of approximately 60-65%, La Vergne performs slightly above average due to its strategic location near Nashville International Airport and downtown Nashville, while national Airbnb occupancy rates typically range from 48-52%, making La Vergne's market significantly stronger than the national average. The city's occupancy rates are bolstered by its position as a suburban alternative to expensive Nashville accommodations, attracting both leisure travelers seeking Nashville experiences and business travelers needing airport proximity.
The best Airbnb investment neighborhoods in La Vergne include the areas near Percy Priest Lake which offer waterfront access and attract visitors seeking recreational activities like boating and fishing, commanding premium nightly rates of $120-180. The neighborhoods around Stones River and Hamilton Creek provide scenic settings with hiking trails and nature access, appealing to outdoor enthusiasts and families, typically earning $90-140 per night. Areas close to the La Vergne Lake offer peaceful retreats with fishing opportunities and are popular with weekend getaways from Nashville, generating $100-150 nightly rates. The residential zones near Veterans Parkway benefit from easy highway access to Nashville attractions while maintaining suburban tranquility, attracting business travelers and tourists who prefer quieter accommodations, earning $85-130 per night. Neighborhoods around Murfreesboro Road corridor provide convenient access to shopping and dining while being centrally located between Nashville and Murfreesboro, appealing to visitors attending events at both cities, with rates of $95-145 nightly. The areas near Sam Ridley Parkway offer modern amenities and newer housing stock that photographs well for listings, attracting quality-conscious guests willing to pay $110-160 per night. Finally, neighborhoods close to the La Vergne Sports Complex draw sports families and tournament participants, providing consistent bookings during sports seasons with rates of $100-140 per night.
La Vergne, Tennessee requires short-term rental operators to obtain a business license and register their property with the city, typically costing between $50-100 annually, with properties limited to a maximum occupancy of two guests per bedroom plus two additional guests, not exceeding 10 people total. The city generally requires owner-occupancy for short-term rentals in residential zones, meaning the property must be the owner's primary residence, though some exceptions may apply for properties in commercial or mixed-use zoning districts. Short-term rentals are prohibited in certain residential zoning classifications, particularly R-1 single-family districts, but may be permitted in R-2, R-3, and commercial zones with proper permits and compliance with parking requirements of at least two off-street spaces. The registration process involves submitting an application with property details, proof of insurance, emergency contact information, and passing a safety inspection that includes smoke detectors, carbon monoxide detectors, and fire extinguishers. Recent regulatory changes have included stricter noise ordinances with quiet hours from 10 PM to 7 AM, mandatory posting of house rules, and increased penalties for violations, with the city implementing a three-strike system that can result in permit revocation for properties with repeated complaints about noise, parking, or occupancy violations.
Short-term rentals in La Vergne, Tennessee are subject to several fees and taxes including Tennessee state sales tax of 7%, Rutherford County local sales tax of 2.25%, and a state lodging tax of 3%, totaling approximately 12.25% in combined taxes on rental income. Property owners must obtain a business license from the City of La Vergne costing approximately $15-50 annually, register with the Tennessee Department of Revenue for sales tax collection at no cost, and may need a short-term rental permit from the city ranging from $50-150 per year. Additional costs include potential homeowners association fees if applicable, property tax assessments which may increase due to commercial use classification, and Tennessee franchise and excise tax of 6.5% on net earnings if rental income exceeds $3,000 annually. Some properties may also be subject to fire department inspections costing $25-75 and zoning compliance fees of $25-100, while hosts must collect and remit all applicable taxes monthly or quarterly depending on volume, with penalties of 10-25% for late payments.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in La Vergne, Tennessee, begin by researching local zoning laws and regulations through the La Vergne Planning Department, as the city requires short-term rental operators to obtain a business license and comply with residential zoning restrictions that may limit rentals to primary residences or specific zones. Contact La Vergne City Hall at 615-793-6295 to obtain the necessary business license (approximately $50-100 annually) and verify your property meets fire safety and building code requirements, including smoke detectors, carbon monoxide detectors, and proper egress windows. Find a suitable property by searching areas near Percy Priest Lake or close to Nashville (20 minutes away) for higher demand, ensuring the property allows short-term rentals per HOA agreements and mortgage terms. Purchase essential furnishings including quality mattresses, linens, towels, basic kitchen appliances, WiFi equipment, smart locks, and local guidebooks, budgeting $5,000-15,000 for a complete setup. Create your Airbnb listing with professional photos highlighting proximity to Nashville attractions, Percy Priest Lake activities, and Smyrna airport access, setting competitive rates based on comparable properties ($75-150/night depending on size and amenities). Manage your property by establishing cleaning protocols between guests, maintaining 24/7 communication availability, coordinating key exchanges through smart locks or lockboxes, and ensuring compliance with Tennessee's 9.25% state sales tax plus local occupancy taxes that must be collected and remitted monthly to both state and local authorities.
To identify profitable short-term rental properties in La Vergne, Tennessee, focus on locations within 15-20 minutes of Nashville's downtown core, near Percy Priest Lake waterfront areas, and close to major highways like I-24 and I-40 for easy airport access. Target 3-4 bedroom single-family homes or townhomes built after 1990 with modern amenities, outdoor spaces, parking for multiple vehicles, and lake or nature views, as these appeal to families and groups visiting Nashville who prefer quieter suburban stays. Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue (typically $150-250/night in La Vergne as of 2023-2024) exceeds traditional rental income by 40-60%, while factoring in Tennessee's 9.25% sales tax and local occupancy taxes. Research competition by analyzing existing Airbnb and VRBO listings within 3-mile radius, identifying gaps in amenities or pricing, and noting seasonal demand patterns driven by Nashville tourism, lake activities, and corporate travel to nearby Smyrna's Nissan plant. Utilize tools like Rabbu, STR Helper, and local MLS data through Realtracs, while connecting with La Vergne-specific Facebook groups, consulting with local property managers familiar with Rutherford County regulations, and partnering with realtors experienced in investment properties who understand the area's growth trajectory and proximity advantages to Nashville's expanding market.
To obtain an Airbnb/STR permit in La Vergne, Tennessee, you must first contact the La Vergne Planning and Zoning Department at City Hall located at 5093 Murfreesboro Road to determine if short-term rentals are permitted in your specific zoning district, as the city has restrictions on STRs in certain residential areas. Submit an application for a business license through the City Clerk's office, providing required documents including proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental unit, parking plan showing adequate off-street parking, and contact information for a local property manager if you live more than 50 miles away. Pay the applicable fees which typically range from $150-300 for the business license plus any zoning compliance fees. The city requires STR properties to comply with fire safety codes, maintain occupancy limits based on square footage (generally 2 people per bedroom plus 2 additional), provide smoke and carbon monoxide detectors in all sleeping areas, and display the permit number in all advertising. The approval process typically takes 30-45 days after submission of complete application materials, and permits must be renewed annually. Properties must also register with the state of Tennessee for sales tax collection and remittance, and hosts must collect and pay the appropriate local occupancy taxes to Rutherford County.
Short-term rentals (STRs) are legal in La Vergne, Tennessee, but operate under specific regulations established by the city. La Vergne requires STR operators to obtain a business license and comply with zoning restrictions that typically limit short-term rentals to certain residential areas while prohibiting them in some neighborhoods to preserve residential character. Properties must meet safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers, and operators must provide emergency contact information to the city and neighbors. The city has implemented occupancy limits based on property size and requires adequate parking for guests. La Vergne has also established noise ordinances and quiet hours that STR guests must observe, with violations potentially resulting in permit revocation. Recent changes around 2022-2023 have included stricter enforcement mechanisms and clearer guidelines for permit applications, with the city requiring annual renewals and inspections. Operators must collect and remit local occupancy taxes, and properties in certain historic or densely populated areas may face additional restrictions or outright prohibitions to maintain neighborhood stability.
The best areas for Airbnb investment in La Vergne, Tennessee include the neighborhoods near Percy Priest Lake, particularly around the Fate Sanders Recreation Area and Hamilton Creek Recreation Area, which attract tourists year-round for boating, fishing, and water sports activities. The areas close to Nashville Superspeedway are highly attractive due to major NASCAR events and racing activities that bring thousands of visitors seeking nearby accommodations. Properties near the Stones River and Greenway system appeal to outdoor enthusiasts and families visiting for recreational activities. The residential areas along Old Hickory Boulevard and near La Vergne Lake offer good investment potential due to their proximity to both Nashville (20 minutes) and Murfreesboro, attracting business travelers and tourists who prefer quieter accommodations outside the city while maintaining easy access to major employment centers like Nissan North America headquarters in nearby Smyrna. The downtown La Vergne area near Veterans Memorial Park provides opportunities for visitors attending local events and festivals, while properties near the Amazon fulfillment center and other logistics facilities in the region can capture business travel demand from corporate visitors and contractors.
In La Vergne, Tennessee, Airbnb properties are subject to both state and local lodging taxes. The Tennessee state sales tax rate of 7% applies to short-term rental accommodations, along with the state hotel occupancy tax of 3%, for a combined state rate of 10%. Rutherford County, where La Vergne is located, imposes an additional hotel/motel tax of approximately 5%, bringing the total occupancy tax rate to around 15% for short-term rentals. The City of La Vergne may impose its own local occupancy tax of 1-3%, potentially making the total tax burden 16-18%. These taxes are typically collected at the time of booking through Airbnb's platform, which has agreements with Tennessee to automatically collect and remit state taxes since 2017. However, hosts may still be responsible for registering with the Tennessee Department of Revenue and local authorities, obtaining proper permits, and ensuring compliance with local tax collection requirements. Exemptions are generally limited to stays exceeding 30 consecutive days, which are considered long-term rentals rather than transient accommodations. Property owners should verify current rates and registration requirements with the Tennessee Department of Revenue, Rutherford County, and the City of La Vergne, as tax rates and collection procedures can change.
The total cost to start an Airbnb in La Vergne, Tennessee is approximately $285,000-$315,000. Property purchase costs around $250,000 based on the median home price in the area as of 2023. Furnishing a 3-bedroom property runs $15,000-$25,000 including furniture, appliances, linens, and decor from retailers like IKEA, Wayfair, and local stores. Initial setup costs including professional photography, listing creation, and basic marketing total $2,000-$3,000. Permits and fees including business license, short-term rental permit, and inspection fees cost approximately $500-$1,500 depending on local regulations. Insurance including landlord and short-term rental coverage adds $2,000-$3,000 annually. Utilities including electricity, water, internet, and cable average $300-$400 monthly or $1,800-$2,400 for six months. First six months operating costs including cleaning services, maintenance, supplies, platform fees, and vacancy periods total $8,000-$12,000. Additional considerations include potential HOA fees, property taxes, and emergency repair funds which could add another $5,000-$10,000 to initial costs.
Airbnb properties in La Vergne, Tennessee typically generate annual revenues between $18,000-$35,000 for entire homes, with average daily rates ranging from $85-$140 depending on property size and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($40-60 per turnover), property management (15-25% if outsourced), utilities ($150-250 monthly), insurance ($1,200-2,000 annually), and maintenance costs averaging $2,000-4,000 yearly. Properties within 15 minutes of Nashville International Airport and those featuring hot tubs or pools command premium rates, with some three-bedroom homes near Percy Priest Lake achieving 75-80% occupancy rates and net profit margins of 25-35%. Success factors include proximity to Nashville (20 minutes), competitive pricing against nearby Smyrna and Murfreesboro markets, professional photography, and responsive guest communication. A typical case involves a renovated 1,400 sq ft home purchased for $280,000 in 2022, generating $28,000 gross revenue with $11,000 in expenses, yielding approximately $17,000 net profit (61% profit margin), though newer hosts often experience 6-12 month ramp-up periods before achieving optimal occupancy rates.
Based on La Vergne, Tennessee market conditions, Airbnb investments typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14% depending on property type and location within the city. Properties near Percy Priest Lake and close to Nashville (25 minutes away) command higher nightly rates of $85-120, while standard residential properties average $65-85 per night. Initial profitability usually occurs within 8-14 months after accounting for furnishing costs, permits, and marketing expenses. The market benefits from Nashville tourism overflow, corporate travelers to nearby Smyrna's Nissan plant, and lake recreation visitors, with occupancy rates averaging 65-75% annually. Properties purchased at La Vergne's median home price of approximately $285,000 with 20-25% down payments typically achieve break-even on initial investment within 18-24 months, assuming average annual gross revenues of $28,000-38,000 after accounting for Airbnb fees, cleaning, maintenance, and local taxes.
STRSearch is a national platform that specializes in identifying profitable short-term rental properties for investors in La Vergne, Tennessee. Local real estate agents like those at Keller Williams Realty and RE/MAX Advantage in nearby Nashville and Murfreesboro serve the La Vergne market and have experience with investment properties. National services include Awning, which provides full-service Airbnb property management and acquisition assistance, and Mashvisor, an analytics platform that helps identify profitable rental properties. AirDNA offers market data and investment analysis specific to short-term rentals in the Nashville metropolitan area including La Vergne. Local property management companies like RedAwning and Vacasa operate in the region and can provide insights on profitable properties. Real estate investment firms such as Roofstock and BiggerPockets connect investors with properties and local expertise. Tennessee-based companies like Nashville Short Term Rental Management and Music City Property Management have expanded their services to surrounding areas including La Vergne since around 2018-2020, capitalizing on the growing short-term rental market in the greater Nashville region.

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