Is Lakewood, New Jersey Good for Airbnb Investment?

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Lakewood, New Jersey market research

Lakewood, New Jersey Airbnb Investment Overview

$800–$2,200Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Lakewood, New Jersey?

Potentially—Lakewood, New Jersey combines visitor demand with long-term real estate upside.

  • Presents a nuanced opportunity.
  • Current market conditions are influenced by a steady population growth, particularly within its Orthodox Jewish community, which drives consistent demand for short-term accommodations.
  • While Lakewood isn't a traditional tourism hub like coastal New Jersey towns, its unique demographic and religious tourism create a niche market.
  • Property values in Lakewood have seen consistent appreciation due to high demand for housing, which means a significant initial investment.
  • However, the consistent influx of visitors for specific purposes, coupled with a limited supply of hotel alternatives.
Earnings

How Much Does an Average Airbnb Earn in Lakewood?

$800–$2,200 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Lakewood, New Jersey typically earn between $800 to $2,200 per month.
  • Seasonal variations show peak earnings during summer months when revenues can increase by 25-40% due to proximity to Jersey Shore attractions.
  • Properties closer to downtown Lakewood or within walking distance of major attractions command premium rates of $85-120 per night, while suburban locations average $60-85 nightly.
  • Key factors affecting earnings include property size and amenities, with entire homes outperforming private rooms by approximately 60%.
  • Occupancy rates typically range from 45-65% annually, with successful hosts maintaining higher occupancy through competitive pricing, professional photography, and responsive guest communication.
ROI Analysis

Airbnb Return on Investment in Lakewood

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with properties averaging $120-180 per night and 60-70% occupancy rates throughout the year.
  • The payback period for initial investment and setup costs usually ranges from 7-10 years, depending on property acquisition price and renovation expenses.
  • Compared to traditional long-term rentals in Lakewood which yield approximately 6-8% annually with rental rates of $1,800-2,500 monthly.
  • Properties within 2-3 miles of major attractions like Lakewood BlueClaws stadium and proximity to the Jersey Shore boost performance, with some well-positioned properties achieving 14-16% ROI during peak summer months.
Occupancy Rate

Average Airbnb Occupancy Rate in Lakewood

Lakewood, New Jersey averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Lakewood, New Jersey typically average around 65-70% annually, with significant seasonal variations that peak during summer months (June-August) at approximately 80-85% due to proximity to the Jersey Shore and increased tourism activity.
  • Spring and fall months generally see moderate occupancy rates of 60-65%, while winter months drop to around 45-50% occupancy.
  • Peak demand occurs during Jewish holidays and summer vacation periods, reflecting Lakewood's large Orthodox Jewish population and its appeal as a gateway to shore destinations.
  • These rates are slightly above New Jersey's statewide average of approximately 60-65% for short-term rentals, primarily due to Lakewood's strategic location between New York City and Atlantic coastal areas.
  • The market shows strong weekend performance year-round, with Friday-Sunday bookings consistently outperforming weekday stays.
Best Neighborhoods

Best Neighborhoods for Airbnb in Lakewood

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The most promising Airbnb investment neighborhoods in Lakewood, New Jersey include the Central Lakewood area near Route 9, which offers excellent accessibility to major highways and shopping centers while maintaining competitive rental rates due to high demand from business travelers and families visiting the large Orthodox Jewish community.
  • The Pine Park neighborhood provides attractive single-family homes with yards that appeal to larger groups and families.
  • The Prospect Street corridor offers good investment potential with its mix of residential properties close to schools and community centers.
  • The area around Lake Carasaljo presents waterfront and near-waterfront properties that can charge higher nightly rates due to scenic views and recreational opportunities like boating and fishing.
  • The neighborhoods near Lakewood Industrial Park attract business travelers and contractors working in the area, providing steady occupancy rates throughout the year.
  • The residential areas close to Georgian Court University offer seasonal demand from visiting families, prospective students, and academic conference attendees.
  • Finally, the established neighborhoods near downtown Lakewood provide walkability to restaurants, shopping, and cultural sites while offering more affordable property acquisition costs.
Regulations

Short-term Rental Regulations in Lakewood

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Lakewood, New Jersey requires short-term rental operators to obtain a business license and register their properties with the city, typically costing between $50-150 annually.
  • Properties are generally limited to 8-10 occupants depending on bedroom count and square footage, with parking requirements of one space per two guests.
  • Owner-occupancy is not mandated for short-term rentals, allowing investment properties to operate as vacation rentals.
  • Zoning restrictions permit short-term rentals in residential districts but may require special use permits in certain zones.
  • The registration process involves submitting applications to the Building Department, passing safety inspections for smoke detectors and egress routes.
  • Recent changes implemented around 2022-2023 include stricter noise violation penalties, enhanced inspection requirements, and mandatory posting of house rules regarding occupancy limits.
Fees and Taxes

Short-term Rental Fees and Taxes in Lakewood

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Lakewood, New Jersey are subject to New Jersey's state sales tax of 6.625% and the state occupancy tax of 5%, totaling 11.625% in combined taxes on rental income.
  • Ocean County imposes an additional tourism promotion fee of approximately 1-2% on short-term accommodations.
  • Property owners must obtain a Certificate of Occupancy from Lakewood Township, which typically costs between $150-300, and may require annual renewal fees of $100-200.
  • Business registration with the state costs approximately $125, while local business licensing in Lakewood ranges from $50-150 annually.
  • Fire safety inspections are mandatory and cost around $75-125 per inspection, required initially and often annually for rental properties.
  • Additional costs may include zoning compliance fees of $200-400 if property use changes are required, and potential homeowner association fees if applicable.
Common questions

Lakewood, New Jersey Airbnb investment FAQs

How to start an Airbnb in Lakewood, New Jersey?

To start an Airbnb in Lakewood, New Jersey, begin by researching local zoning laws and regulations through the Lakewood Township Planning Department, as the township has specific ordinances regarding short term rentals that may require special permits or restrict operations in certain residential zones.

Launch checklist

  • Contact the Township Clerk's office at 732 to 364 2500 to obtain necessary business licenses and permits, which typically include a Certificate of Occupancy inspection and potentially a short term rental permit that costs approximately $150 to 300 annually.
  • Find a suitable property by working with local real estate agents familiar with Lakewood's Orthodox Jewish community needs, focusing on areas like Pine Street, Clifton Avenue, or near Beth Medrash Govoha.
  • Furnish the property with kosher friendly amenities including separate sets of dishes, multiple sinks if possible, and consider the community's Sabbath observance needs by providing manual light switches and timers.
  • List your property on Airbnb, VRBO, and local platforms, highlighting proximity to religious institutions and kosher restaurants, with competitive rates of $120 to 200 per night depending on size and location.
  • Manage the property by establishing relationships with local cleaning services familiar with kosher requirements, implementing keyless entry systems, and maintaining 24/7 communication channels while respecting Sabbath restrictions.
What's the best way to identify good STR properties in Lakewood, New Jersey?

To identify profitable short term rental properties in Lakewood, New Jersey, focus on locations within 2 to 3 miles of major attractions like Lake Carasaljo, downtown shopping districts, and proximity to major highways like Route 9 and Garden State Parkway for easy access to nearby beaches and New York City.

What to prioritize

  • Target 3 to 4 bedroom single family homes or larger apartments with modern amenities, full kitchens, parking spaces, and outdoor areas, as Lakewood attracts large Orthodox Jewish families and groups seeking kosher friendly accommodations.
  • Conduct pricing analysis using AirDNA and Mashvisor to benchmark against comparable properties, aiming for $150 to 300 per night depending on size and location, while analyzing seasonal demand patterns around Jewish holidays and summer beach season.
  • Research competition by studying existing Airbnb and VRBO listings within a 5 mile radius, identifying gaps in amenities like kosher kitchens, Shabbat friendly features, or family oriented spaces.
  • Utilize tools like Rabbu for kosher travel insights, local Facebook groups for Orthodox community preferences, and consult with Lakewood based real estate agents familiar with the religious tourism market.
How to get an Airbnb permit in Lakewood, New Jersey?

To obtain an Airbnb/STR permit in Lakewood, New Jersey, you must first contact the Lakewood Township Planning and Zoning Department at 231 3rd Street, Lakewood, NJ 08701, as short term rentals typically require a Certificate of Occupancy and zoning compliance review.

Documents and approvals

  • Required documents include a completed rental registration application, proof of property ownership or lease agreement, floor plans showing room layouts and occupancy limits, fire safety inspection certificate from the Lakewood Fire Department.
  • The application fee is approximately $150 to 200 for initial registration plus $75 to 100 for annual renewal, with additional inspection fees of $50 to 75.
  • You must also register with the New Jersey Division of Taxation for hotel/motel tax collection and obtain a business license from Lakewood Township if operating commercially.
  • The timeline typically takes 4 to 8 weeks for initial approval, depending on inspection scheduling and any required corrections.
  • Lakewood specific requirements include maintaining minimum parking spaces (typically 2 per unit), ensuring compliance with occupancy limits based on bedroom count, adhering to noise ordinances particularly in residential zones.
  • Properties in certain residential zones may face additional restrictions or prohibitions, so verify zoning compliance before applying through the Township's zoning office.
Is it legal to operate a short-term rental in Lakewood, New Jersey?

Short term rentals (STRs) in Lakewood, New Jersey are generally prohibited or heavily restricted under the township's zoning ordinances, which primarily allow only long term residential rentals of 30 days or more.

Core operating requirements

  • The township has maintained strict residential zoning that does not permit transient accommodations or hotel like uses in residential areas, effectively banning most Airbnb and VRBO style rentals.
  • Lakewood's large Orthodox Jewish community and the township's focus on maintaining residential neighborhood character have influenced these restrictive policies.
  • Property owners found operating illegal STRs face code enforcement actions, fines, and potential legal proceedings.
  • The township has not shown signs of relaxing these restrictions as of recent years, and any STR operations would likely require special use permits or zoning variances that are difficult to obtain.
  • Lakewood's approach contrasts with some other New Jersey municipalities that have created regulated STR frameworks, but the township appears committed to preserving its residential zoning integrity by limiting transient rental activities.
What are the best places to invest in Airbnb in Lakewood, New Jersey?

The best areas for Airbnb investment in Lakewood, New Jersey include the downtown historic district near Lake Carasaljo, which attracts visitors for its scenic waterfront views and proximity to local restaurants and shops, and the areas surrounding Georgian Court University, which generate consistent demand from visiting families. The neighborhoods near Lakewood BlueClaws baseball stadium on Cedar Bridge Avenue offer seasonal rental opportunities during the baseball season from April through September, while properties close to the large Orthodox Jewish community centers and institutions benefit from religious tourism and family visits.

Areas to research

  • Areas within walking distance of major shopping centers like Lakewood Commons and near Route 9 corridor provide convenience for business travelers and families visiting the numerous camps and educational institutions that operate year round.
Airbnb and lodging taxes in Lakewood, New Jersey

In Lakewood, New Jersey, Airbnb hosts are subject to New Jersey's state sales tax of 6.625% on lodging accommodations, which applies to rentals of less than 90 consecutive days.

Taxes and filing responsibilities

  • Ocean County imposes an additional hotel/motel occupancy tax of 3% on short term rentals.
  • The City of Lakewood also levies a local occupancy tax of 3% on transient accommodations.
  • These taxes are typically collected by Airbnb directly from guests at the time of booking through their tax collection service, which began around 2018 for New Jersey properties.
  • Airbnb remits the collected state and local taxes directly to the appropriate tax authorities on behalf of hosts, though hosts should verify their registration status with the New Jersey Division of Taxation and obtain any required local business licenses.
  • Properties rented for 90 days or more to the same guest are generally exempt from these occupancy taxes, and certain charitable or religious organizations may qualify for exemptions under specific circumstances.
Total cost to purchase, furnish and operate an Airbnb in Lakewood, New Jersey

To start an Airbnb in Lakewood, New Jersey, expect total costs around $420,000 to $480,000.

Cost breakdown

  • Property purchase represents the largest expense at $350,000 to $400,000 based on median home prices in the area as of 2023 to 2024.
  • Furnishing costs typically range $15,000 to $25,000 for a complete 2 to 3 bedroom setup including furniture, appliances, linens, and decor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, and basic marketing materials run approximately $1,500 to $2,500.
  • Permits and fees vary but budget $500 to $1,200 for business registration, short term rental permits, and local compliance requirements.
  • Insurance costs including landlord and short term rental coverage average $2,000 to $3,500 annually, so factor $1,000 to $1,750 for six months.
  • Utilities including electricity, gas, water, internet, and cable typically cost $300 to $500 monthly, totaling $1,800 to $3,000 for six months.
  • First six months operating costs including cleaning services, maintenance, supplies, platform fees, and vacancy periods average $3,000 to $5,000.
  • Additional considerations include property taxes, HOA fees if applicable, and a cash reserve for unexpected repairs or extended vacancy periods.
Are Airbnb properties in Lakewood, New Jersey profitable?

Airbnb properties in Lakewood, New Jersey typically generate annual revenues between $15,000 to $35,000 for entire homes and $8,000 to $18,000 for private rooms, with average daily rates ranging from $75 to $150 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($30 to $50 per turnover), property management (10 to 20% of revenue), utilities ($150 to $300 monthly), insurance ($1,200 to $2,500 annually).
  • Net profit margins typically range from 15 to 35% for well managed properties, with successful hosts achieving occupancy rates of 60 to 75% by leveraging Lakewood's proximity to Six Flags Great Adventure, the Jersey Shore beaches, and New York City accessibility.
  • Properties within walking distance of downtown Lakewood or featuring amenities like pools, parking, and family friendly spaces command premium rates and higher occupancy.
  • A typical 3 bedroom home generating $28,000 annually might incur $16,000 in expenses, yielding approximately $12,000 in net profit (43% margin), while underperforming properties often struggle with seasonal fluctuations, inadequate marketing.
What is the expected return on investment for an Airbnb in Lakewood, New Jersey?

Airbnb investments in Lakewood, New Jersey typically generate annual ROI of 8 to 12% based on current market conditions, with cash on cash returns ranging from 6 to 10% depending on financing structure and property type. Properties in desirable neighborhoods near Ocean County College or close to major highways like Route 9 and the Garden State Parkway tend to perform better, with investors commonly seeing 12 to 18 month timeframes to reach profitability after accounting for initial setup costs, furnishing, and marketing expenses.

Return planning figures

  • The market benefits from proximity to the Jersey Shore (15 to 20 minutes to Seaside Heights and Point Pleasant), attracting summer vacationers, while year round demand comes from business travelers and visitors to nearby Lakewood's growing commercial district.
  • Average daily rates range from $85 to 140 depending on property size and amenities, with occupancy rates typically hitting 65 to 75% annually, though seasonal fluctuations see summer months reaching 85 to 90% occupancy while winter months may drop to 45 to 55%.
What company can help me find and buy a profitable Airbnb in Lakewood, New Jersey?

STRSearch is a national platform that specializes in identifying profitable short term rental properties for investors looking in Lakewood, New Jersey.

Companies and resources

  • Local real estate agents like those at Keller Williams Shore Properties and RE/MAX Central have experience with investment properties in the Lakewood area and understand the local rental market dynamics.
  • National services include Mashvisor, which provides Airbnb analytics and property recommendations, and AirDNA, offering market data and investment insights for short term rentals.
  • BiggerPockets connects investors with local agents and provides educational resources, while Roofstock focuses on turnkey rental properties that can be converted to Airbnb use.
  • Local property management companies like Shore Property Management and Jersey Shore Rentals can assist with both acquisition advice and ongoing management of Airbnb properties.
  • RedAwning and Awning offer marketplace services for finding and managing vacation rental properties, and companies like Vacasa provide full service management that can help evaluate potential acquisitions based on revenue projections in the Lakewood market.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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