Is Lansing, Michigan Good for Airbnb Investment?

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Lansing, Michigan Airbnb Investment Overview

Is Airbnb a Good Investment in Lansing, Michigan?

Investing in Airbnb properties in Lansing, Michigan, presents a moderate investment opportunity with specific considerations. Current market conditions in Lansing are generally stable, characterized by affordable property values compared to larger metropolitan areas, which can lower initial investment costs. Tourism trends in Lansing are primarily driven by government activity as the state capital, along with events at Michigan State University and local cultural attractions. While not a major tourist destination like some other cities, there's a consistent demand from visitors for business, education, and family visits. The investment potential lies in catering to these consistent, albeit perhaps less flashy, tourism segments. Careful analysis of specific neighborhoods and property types that appeal to these visitor demographics will be key to maximizing profitability, as a high volume of transient leisure travelers may not be as reliable.

How Much Does an Average Airbnb Earn in Lansing?

Based on available market data and rental analytics, Airbnb hosts in Lansing, Michigan typically earn between $1,200 to $2,800 per month, with entire homes averaging around $2,000 monthly while private rooms generate approximately $800 to $1,500. Seasonal variations show peak earnings during summer months and Michigan State University events, with revenues increasing by roughly 25-40% during football season, graduation periods, and major campus activities, while winter months typically see a 15-20% decrease in bookings. Key factors affecting earnings include proximity to MSU campus (properties within 2 miles command 30-50% higher rates), property type and amenities, with downtown locations near the State Capitol and entertainment districts performing well year-round. The average daily rate ranges from $75-150 for entire homes and $45-85 for private rooms, with occupancy rates averaging 60-75% annually but spiking to 85-95% during university events and state government sessions. Market performance is significantly influenced by university calendar, state legislative sessions, local festivals, and competition from traditional hotels, with successful hosts typically maintaining high cleanliness standards, responsive communication, and strategic pricing adjustments based on local demand patterns.

Airbnb Return on Investment in Lansing

Airbnb investments in Lansing, Michigan typically generate ROI between 8-12% annually, with properties near Michigan State University and downtown areas performing at the higher end of this range due to consistent demand from visiting families, business travelers, and event attendees. The average payback period for initial investment ranges from 7-10 years, depending on property acquisition costs and renovation expenses, with median home prices around $120,000-180,000 making entry costs relatively affordable compared to other college markets. Short-term rentals in Lansing generally outperform traditional long-term rentals by 2-4 percentage points, as monthly rental rates for comparable properties average $800-1,200 while successful Airbnb properties can generate $2,000-3,500 monthly during peak periods including football season, graduation, and summer months, though occupancy rates typically fluctuate between 60-75% annually with seasonal variations significantly impacting performance during university breaks and winter months.

Average Airbnb Occupancy Rate in Lansing

Airbnb occupancy rates in Lansing, Michigan typically average around 55-60% annually, with significant seasonal variations that peak during summer months (June-August) at approximately 70-75% due to increased tourism and Michigan State University activities, while winter months (December-February) see occupancy drop to around 40-45%. The city experiences secondary peaks during fall football season and spring graduation periods, reaching 65-70% occupancy. Lansing's rates generally underperform compared to Michigan's statewide average of approximately 62-65%, particularly lagging behind popular destinations like Traverse City or Grand Rapids, and fall below the national Airbnb average of 68-72%. The market is heavily influenced by university calendar events, state government business travel, and seasonal outdoor recreation patterns, with weekends consistently outperforming weekdays by 15-20 percentage points throughout the year.

Best Neighborhoods for Airbnb in Lansing

The downtown Lansing area offers excellent Airbnb potential due to its proximity to the State Capitol, government buildings, and business district, attracting legislators, lobbyists, and business travelers willing to pay premium rates for convenient accommodations. The East Lansing neighborhood near Michigan State University provides consistent demand from visiting parents, prospective students, and university-related events, with strong seasonal pricing power during football games and graduation periods. The Old Town district appeals to tourists seeking historic charm and walkable entertainment venues, restaurants, and cultural attractions along the Grand River, supporting higher nightly rates for unique properties. The Eastside neighborhood around Michigan Avenue offers affordable property acquisition costs while maintaining decent rental demand from medical professionals visiting nearby hospitals and budget-conscious travelers, providing solid cash flow opportunities. The REO Town area has emerged as a trendy arts district with growing appeal to younger visitors seeking authentic local experiences, offering good appreciation potential as the neighborhood continues gentrifying. The Westside residential areas near Waverly Road provide family-friendly accommodations for extended-stay guests and relocating professionals, with lower competition and stable mid-range pricing. The Frandor shopping district location attracts visitors seeking convenient access to retail, dining, and highway connections, supporting consistent occupancy rates for practical, well-located properties.

Short-term Rental Regulations in Lansing

In Lansing, Michigan, short-term rentals are regulated through a licensing system that requires property owners to obtain a Short-Term Rental License from the city, with applications typically costing around $100-200 annually and requiring proof of insurance, safety inspections, and compliance with building codes. Properties are generally limited to a maximum occupancy of two people per bedroom plus two additional guests, with total occupancy not exceeding 12 people, and parking must be provided on-site for each rental unit. Owner-occupancy is not required for short-term rentals, allowing investment properties to operate as STRs, though properties must be located in areas zoned for residential use or mixed-use districts, with some restrictions in certain historic neighborhoods. The registration process involves submitting an application with property details, contact information, local representative designation if the owner lives more than 50 miles away, and passing required inspections for fire safety and building compliance. Zoning restrictions typically prohibit short-term rentals in areas zoned exclusively for single-family residential use in some neighborhoods, while allowing them in multi-family and commercial zones. Recent regulatory changes implemented around 2021-2022 have strengthened enforcement mechanisms, increased penalties for non-compliance, and established clearer guidelines for noise complaints and neighborhood impact mitigation, with the city also implementing a cap on the total number of STR licenses issued in certain residential areas to preserve neighborhood character.

Short-term Rental Fees and Taxes in Lansing

Short-term rentals in Lansing, Michigan are subject to several fees and taxes including the state sales tax of 6% and state use tax of 6% on rental income, plus the Michigan Tourism and Convention Bureau assessment of 1% on gross rental receipts. The City of Lansing requires short-term rental operators to obtain a business license costing approximately $25-50 annually and register with the city for an estimated $100-200 registration fee. Property owners must also pay standard property taxes which average around 2.5-3% of assessed value annually in Ingham County. Additionally, operators are required to collect and remit local accommodation taxes estimated at 3-5% of gross rental receipts, though specific rates may vary by district within Lansing. Income from short-term rentals is subject to federal and state income taxes, with Michigan's flat income tax rate of 4.25% applying to net rental income after allowable deductions for expenses, maintenance, and depreciation.

Is Airbnb a Good Investment in Lansing, Michigan?

Investing in Airbnb properties in Lansing, Michigan, presents a moderate investment opportunity with specific considerations. Current market conditions in Lansing are generally stable, characterized by affordable property values compared to larger metropolitan areas, which can lower initial investment costs. Tourism trends in Lansing are primarily driven by government activity as the state capital, along with events at Michigan State University and local cultural attractions. While not a major tourist destination like some other cities, there's a consistent demand from visitors for business, education, and family visits. The investment potential lies in catering to these consistent, albeit perhaps less flashy, tourism segments. Careful analysis of specific neighborhoods and property types that appeal to these visitor demographics will be key to maximizing profitability, as a high volume of transient leisure travelers may not be as reliable.

How Much Does an Average Airbnb Earn in Lansing?

Based on available market data and rental analytics, Airbnb hosts in Lansing, Michigan typically earn between $1,200 to $2,800 per month, with entire homes averaging around $2,000 monthly while private rooms generate approximately $800 to $1,500. Seasonal variations show peak earnings during summer months and Michigan State University events, with revenues increasing by roughly 25-40% during football season, graduation periods, and major campus activities, while winter months typically see a 15-20% decrease in bookings. Key factors affecting earnings include proximity to MSU campus (properties within 2 miles command 30-50% higher rates), property type and amenities, with downtown locations near the State Capitol and entertainment districts performing well year-round. The average daily rate ranges from $75-150 for entire homes and $45-85 for private rooms, with occupancy rates averaging 60-75% annually but spiking to 85-95% during university events and state government sessions. Market performance is significantly influenced by university calendar, state legislative sessions, local festivals, and competition from traditional hotels, with successful hosts typically maintaining high cleanliness standards, responsive communication, and strategic pricing adjustments based on local demand patterns.

Airbnb Return on Investment in Lansing

Airbnb investments in Lansing, Michigan typically generate ROI between 8-12% annually, with properties near Michigan State University and downtown areas performing at the higher end of this range due to consistent demand from visiting families, business travelers, and event attendees. The average payback period for initial investment ranges from 7-10 years, depending on property acquisition costs and renovation expenses, with median home prices around $120,000-180,000 making entry costs relatively affordable compared to other college markets. Short-term rentals in Lansing generally outperform traditional long-term rentals by 2-4 percentage points, as monthly rental rates for comparable properties average $800-1,200 while successful Airbnb properties can generate $2,000-3,500 monthly during peak periods including football season, graduation, and summer months, though occupancy rates typically fluctuate between 60-75% annually with seasonal variations significantly impacting performance during university breaks and winter months.

Average Airbnb Occupancy Rate in Lansing

Airbnb occupancy rates in Lansing, Michigan typically average around 55-60% annually, with significant seasonal variations that peak during summer months (June-August) at approximately 70-75% due to increased tourism and Michigan State University activities, while winter months (December-February) see occupancy drop to around 40-45%. The city experiences secondary peaks during fall football season and spring graduation periods, reaching 65-70% occupancy. Lansing's rates generally underperform compared to Michigan's statewide average of approximately 62-65%, particularly lagging behind popular destinations like Traverse City or Grand Rapids, and fall below the national Airbnb average of 68-72%. The market is heavily influenced by university calendar events, state government business travel, and seasonal outdoor recreation patterns, with weekends consistently outperforming weekdays by 15-20 percentage points throughout the year.

Best Neighborhoods for Airbnb in Lansing

The downtown Lansing area offers excellent Airbnb potential due to its proximity to the State Capitol, government buildings, and business district, attracting legislators, lobbyists, and business travelers willing to pay premium rates for convenient accommodations. The East Lansing neighborhood near Michigan State University provides consistent demand from visiting parents, prospective students, and university-related events, with strong seasonal pricing power during football games and graduation periods. The Old Town district appeals to tourists seeking historic charm and walkable entertainment venues, restaurants, and cultural attractions along the Grand River, supporting higher nightly rates for unique properties. The Eastside neighborhood around Michigan Avenue offers affordable property acquisition costs while maintaining decent rental demand from medical professionals visiting nearby hospitals and budget-conscious travelers, providing solid cash flow opportunities. The REO Town area has emerged as a trendy arts district with growing appeal to younger visitors seeking authentic local experiences, offering good appreciation potential as the neighborhood continues gentrifying. The Westside residential areas near Waverly Road provide family-friendly accommodations for extended-stay guests and relocating professionals, with lower competition and stable mid-range pricing. The Frandor shopping district location attracts visitors seeking convenient access to retail, dining, and highway connections, supporting consistent occupancy rates for practical, well-located properties.

Short-term Rental Regulations in Lansing

In Lansing, Michigan, short-term rentals are regulated through a licensing system that requires property owners to obtain a Short-Term Rental License from the city, with applications typically costing around $100-200 annually and requiring proof of insurance, safety inspections, and compliance with building codes. Properties are generally limited to a maximum occupancy of two people per bedroom plus two additional guests, with total occupancy not exceeding 12 people, and parking must be provided on-site for each rental unit. Owner-occupancy is not required for short-term rentals, allowing investment properties to operate as STRs, though properties must be located in areas zoned for residential use or mixed-use districts, with some restrictions in certain historic neighborhoods. The registration process involves submitting an application with property details, contact information, local representative designation if the owner lives more than 50 miles away, and passing required inspections for fire safety and building compliance. Zoning restrictions typically prohibit short-term rentals in areas zoned exclusively for single-family residential use in some neighborhoods, while allowing them in multi-family and commercial zones. Recent regulatory changes implemented around 2021-2022 have strengthened enforcement mechanisms, increased penalties for non-compliance, and established clearer guidelines for noise complaints and neighborhood impact mitigation, with the city also implementing a cap on the total number of STR licenses issued in certain residential areas to preserve neighborhood character.

Short-term Rental Fees and Taxes in Lansing

Short-term rentals in Lansing, Michigan are subject to several fees and taxes including the state sales tax of 6% and state use tax of 6% on rental income, plus the Michigan Tourism and Convention Bureau assessment of 1% on gross rental receipts. The City of Lansing requires short-term rental operators to obtain a business license costing approximately $25-50 annually and register with the city for an estimated $100-200 registration fee. Property owners must also pay standard property taxes which average around 2.5-3% of assessed value annually in Ingham County. Additionally, operators are required to collect and remit local accommodation taxes estimated at 3-5% of gross rental receipts, though specific rates may vary by district within Lansing. Income from short-term rentals is subject to federal and state income taxes, with Michigan's flat income tax rate of 4.25% applying to net rental income after allowable deductions for expenses, maintenance, and depreciation.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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Everything Smart Investors Ask About STR Wealth Building

How to start an Airbnb in Lansing, Michigan?

To start an Airbnb in Lansing, Michigan, begin by researching local regulations as Lansing requires short-term rental operators to obtain a business license through the City Clerk's office and comply with zoning ordinances that may restrict rentals in certain residential areas. Contact the Lansing Building Safety Department at (517) 483-4177 to verify your property meets safety codes and obtain necessary permits, including potential fire safety inspections and occupancy permits. Find a suitable property in neighborhoods like Old Town, REO Town, or near Michigan State University where demand is higher, ensuring it's zoned for short-term rentals and considering proximity to downtown attractions and the Capitol building. Furnish the space with essential amenities including Wi-Fi, linens, kitchen supplies, and safety equipment like smoke detectors and fire extinguishers, while incorporating local touches that reflect Lansing's character. Create your listing on Airbnb and other platforms like VRBO, using professional photos and highlighting nearby attractions such as the Michigan History Center, Impression 5 Science Center, and local restaurants in the downtown corridor. For ongoing management, establish cleaning protocols between guests, respond promptly to inquiries, maintain competitive pricing based on local market rates (typically $60-120 per night depending on property size and location), and consider using property management services like Vacasa or RedAwning if you prefer hands-off operation while ensuring compliance with Michigan's 6% sales tax and Lansing's local accommodation taxes.

What's the best way to identify good STR properties in Lansing, Michigan?

To identify profitable short-term rental properties in Lansing, Michigan, focus on locations within 2-3 miles of Michigan State University campus, downtown Lansing near the State Capitol complex, and neighborhoods like Old Town and REO Town which attract business travelers and tourists. Target 2-4 bedroom properties built after 1950 with dedicated parking, modern amenities, and unique character features that photograph well for listings. Conduct pricing analysis using AirDNA and Mashvisor to evaluate average daily rates ($75-150 typical for Lansing market) and occupancy rates (aim for 65%+ annually), while analyzing seasonal demand patterns around MSU events, legislative sessions, and summer festivals. Research competition by studying existing Airbnb and VRBO listings within your target radius, identifying gaps in amenities or underserved areas, and monitoring pricing strategies of top-performing hosts. Utilize tools like Rabbu, BiggerPockets calculators, and local MLS data through Realcomp, while connecting with Lansing-area real estate agents familiar with investment properties and consulting Greater Lansing Convention & Visitors Bureau data to understand tourism trends and major event calendars that drive demand.

How to get an Airbnb permit in Lansing, Michigan?

To obtain an Airbnb/STR permit in Lansing, Michigan, you must first contact the City of Lansing Planning and Neighborhood Development Department at City Hall located at 124 W Michigan Ave to apply for a Short-Term Rental License, as Lansing requires all STR properties to be licensed and inspected. You'll need to submit a completed application form along with required documents including proof of property ownership or lease agreement, a site plan showing the property layout, proof of liability insurance (minimum $1 million coverage), a floor plan indicating maximum occupancy, contact information for a local responsible party available 24/7, and a $150 application fee plus $100 annual renewal fee. The property must pass a building and fire safety inspection conducted by the city, which typically costs an additional $75-100, and you must comply with Lansing's specific requirements including maximum occupancy limits based on square footage (generally 2 people per bedroom plus 2 additional), adequate parking spaces, proper smoke and carbon monoxide detectors, and adherence to noise ordinances with quiet hours from 10 PM to 7 AM. The entire process typically takes 4-6 weeks from application submission to permit approval, provided all inspections pass and documentation is complete, and you must also register with the Michigan Department of Treasury for sales tax collection and remittance on rental income.

Is it legal to operate a short-term rental in Lansing, Michigan?

Short-term rentals (STRs) are legal in Lansing, Michigan, but operate under specific regulations established by the city. As of 2023, Lansing requires STR operators to obtain a business license and comply with zoning restrictions that generally limit short-term rentals to certain residential districts while prohibiting them in some neighborhoods to preserve housing stock for long-term residents. The city has implemented occupancy limits, parking requirements, and noise ordinances that STR operators must follow, along with safety standards including smoke detectors and emergency egress requirements. Recent changes in 2022-2023 included stricter enforcement mechanisms and increased penalties for non-compliance, with the city requiring annual renewals of STR permits and implementing a complaint-driven inspection system. Properties in historic districts and certain residential zones face additional restrictions, and the city has established a cap on the total number of STR permits available in specific areas to balance tourism revenue with neighborhood character preservation, making Lansing's approach more regulated than some Michigan municipalities but still permissive for compliant operators.

What are the best places to invest in Airbnb in Lansing, Michigan?

The best Airbnb investment areas in Lansing, Michigan include the East Lansing neighborhood near Michigan State University, which attracts consistent demand from visiting parents, prospective students, and university events year-round, particularly during football season and graduation periods. Downtown Lansing offers strong potential due to its proximity to the State Capitol building, government offices, and business district, generating steady business traveler demand, while the nearby Cooley Law School Stadium area benefits from sports tourism and entertainment events. The Old Town district provides excellent opportunities with its historic charm, walkable entertainment venues, restaurants, and proximity to the Grand River, appealing to leisure travelers and couples seeking weekend getaways. The Eastside neighborhood near Sparrow Hospital attracts medical travelers, visiting families, and healthcare professionals, while areas around the Lansing Center convention facility capture business conference and event attendees throughout the year.

Airbnb and lodging taxes in Lansing, Michigan

In Lansing, Michigan, Airbnb hosts are subject to both state and local lodging taxes. The Michigan state sales tax of 6% applies to short-term rental accommodations, along with the state's 6% use tax on lodging. Additionally, Lansing imposes a local accommodations tax of approximately 5% on short-term rentals. These taxes are typically collected by Airbnb directly from guests at the time of booking and remitted to the appropriate tax authorities on behalf of hosts, though hosts should verify their registration status with the Michigan Department of Treasury and the City of Lansing. The combined effective tax rate is approximately 17% on the rental amount. Hosts must obtain a Michigan Treasury Account Number and may need to register with the City of Lansing for local tax collection. Exemptions may apply for rentals of 30 days or longer, which are generally considered long-term leases rather than short-term accommodations. Hosts should file periodic returns even when Airbnb collects taxes to ensure compliance, and properties used as primary residences for certain portions of the year may have different tax obligations.

Total cost to purchase, furnish and operate an Airbnb in Lansing, Michigan

To start an Airbnb in Lansing, Michigan, expect total costs of approximately $185,000-$220,000. Property purchase costs around $140,000-$160,000 based on median home prices in the Lansing area as of 2023. Furnishing a 2-3 bedroom property typically runs $15,000-$25,000 including beds, sofas, dining sets, appliances, linens, and decor. Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies total $2,000-$3,500. Permits and fees vary by location but budget $500-$1,500 for business licenses, short-term rental permits, and inspection fees. Insurance including landlord coverage and short-term rental protection costs $2,000-$3,000 annually. Utilities including electricity, gas, water, internet, and cable average $300-$400 monthly or $1,800-$2,400 for six months. First six months operating costs including cleaning services, maintenance, supplies, platform fees, and marketing total $8,000-$12,000. Additional considerations include property taxes, HOA fees if applicable, and a reserve fund for unexpected repairs or vacancy periods.

Are Airbnb properties in Lansing, Michigan profitable?

Airbnb properties in Lansing, Michigan typically generate annual revenues between $15,000-$35,000 for entire homes and $8,000-$18,000 for private rooms, with average daily rates ranging from $65-$120 depending on location and property type. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($25-$40 per turnover), utilities ($150-$250 monthly), property management (10-20% of revenue), insurance ($800-$1,500 annually), and maintenance costs ($2,000-$4,000 yearly). Properties near Michigan State University and downtown areas achieve higher occupancy rates of 60-75% compared to suburban locations at 45-60%, with football weekends and graduation periods commanding premium rates up to $200-$300 per night. Net profit margins typically range from 15-35% for well-managed properties, with successful hosts focusing on professional photography, rapid guest communication, strategic pricing using dynamic tools, and maintaining 4.8+ star ratings. A typical 3-bedroom home purchased for $120,000 and generating $28,000 annually in gross revenue can yield $8,000-$12,000 in net profit after expenses, representing a 7-10% return on investment, though properties in East Lansing near campus consistently outperform the market average due to steady student and parent demand throughout the academic year.

What is the expected return on investment for an Airbnb in Lansing, Michigan?

Airbnb investments in Lansing, Michigan typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% based on current market conditions. Properties near Michigan State University and downtown areas command higher nightly rates of $75-120, while suburban locations average $60-90 per night with occupancy rates of 65-75% annually. Initial investment recovery and profitability generally occurs within 18-24 months, assuming a 20-25% down payment on properties valued between $120,000-200,000. The market benefits from consistent demand from university visitors, state government travelers, and regional business guests, with peak seasons during football season and graduation periods driving occupancy rates up to 85-90% and nightly rates 20-30% higher than off-peak periods.

What company can help me find and buy a profitable Airbnb in Lansing, Michigan?

STRSearch leads the national market for Airbnb investment property analysis and market research, providing comprehensive data on short-term rental performance across Lansing, Michigan. Local real estate agents specializing in investment properties include Keller Williams Lansing, RE/MAX Real Estate Professionals, and Coldwell Banker Hubbell BrightHouse, with agents like those at Century 21 Affiliated focusing on multi-family and rental properties since 2018. National services include Mashvisor for property analysis, BiggerPockets for investor networking and deal sourcing, Roofstock for turnkey rental properties, and AirDNA for market data and revenue projections. Local property management companies such as Great Lakes Property Management and Lansing Property Solutions offer investor-focused services including Airbnb setup and management. Investment-focused brokerages like eXp Realty and HomeSmart have expanded into the Lansing market since 2019, while platforms like Awning and RedAwning provide nationwide short-term rental investment opportunities. Local contractors and staging companies including Michigan Home Staging and Capital City Renovations specialize in preparing properties for short-term rental conversion, with many investors also utilizing national furnishing services like Fernish and Feather for Airbnb-ready setups.

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