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Find Your Airbnb InvestmentInvesting in Airbnb properties in Lexington, Kentucky, presents a generally favorable opportunity, largely driven by the city's unique charm, thriving horse industry, and consistent event calendar. Current market conditions in Lexington show a steady demand for short-term rentals, bolstered by tourism centered around the Kentucky Horse Park, Keeneland Race Course, and the Bourbon Trail. Property values in Lexington have seen moderate appreciation, making it a more accessible entry point for investors compared to larger, more saturated markets. The city's strong local culture and university presence (University of Kentucky) also contribute to a stable flow of visitors, including parents, alumni, and attendees of various sporting events and conferences. The investment potential for Airbnb in Lexington is enhanced by a relatively less restrictive regulatory environment compared to some major cities, though investors should always verify the latest local ordinances. Overall, for investors seeking a market with stable demand, reasonable property costs, and a distinct appeal, Lexington offers a solid prospect for Airbnb profitability.
Based on available market data, Airbnb hosts in Lexington, Kentucky typically earn between $1,200 to $3,500 per month, with the average falling around $2,100 monthly for entire home listings and $800-1,400 for private rooms. Seasonal variations show peak earnings during spring and fall months coinciding with University of Kentucky events, horse racing season at Keeneland, and bourbon tourism, with revenues increasing by approximately 25-40% during these periods compared to winter months. Properties located near downtown, the university campus, or historic districts command premium rates of $85-150 per night, while suburban locations average $60-95 nightly. Key factors affecting earnings include proximity to major attractions like the Kentucky Horse Park and Rupp Arena, property size and amenities, professional photography and listing optimization, responsive host communication, and maintaining high cleanliness standards. Occupancy rates typically range from 45-65% annually, with well-managed properties achieving 70%+ occupancy during peak seasons. Revenue can be significantly impacted by local events such as basketball tournaments, graduation ceremonies, and bourbon festival activities, which can temporarily drive nightly rates up by 50-100% during high-demand weekends.
Airbnb investments in Lexington, Kentucky typically generate ROI between 8-15% annually, with higher-end properties near the University of Kentucky and downtown areas achieving returns closer to 12-18% due to consistent demand from visiting families, business travelers, and event attendees. The average payback period ranges from 6-10 years depending on initial investment and property location, with properties in the Chevy Chase, Ashland Park, and downtown districts showing faster payback times of 5-7 years. Compared to traditional long-term rentals in Lexington which average 6-9% ROI, short-term rentals can outperform by 3-6 percentage points, though they require significantly more active management and carry higher operational costs including cleaning, utilities, and platform fees. Properties within 2-3 miles of UK campus and Rupp Arena command premium nightly rates of $80-150, while suburban locations average $60-100 per night, with occupancy rates typically ranging from 60-75% annually depending on seasonality and local events like basketball games and horse racing season.
Airbnb occupancy rates in Lexington, Kentucky typically average around 65-70% annually, with significant seasonal variations that peak during spring and fall months when the University of Kentucky is in session and during major events like Keeneland horse racing seasons in April and October, where occupancy can reach 85-90%. Summer months generally see moderate occupancy around 70-75% due to tourism and family visits, while winter months typically drop to 50-60% occupancy. Lexington's performance generally exceeds Kentucky's statewide average of approximately 60-65% due to its status as the state's second-largest city and major university town, though it falls slightly below the national Airbnb average of 70-75%, primarily due to its smaller market size compared to major metropolitan areas and limited year-round tourist attractions outside of horse-related activities and university events.
The best Airbnb investment neighborhoods in Lexington include downtown Lexington which offers proximity to Rupp Arena, restaurants, and nightlife with strong pricing power for business travelers and event attendees. The Chevy Chase area provides upscale appeal near the University of Kentucky campus, attracting visiting professors, parents, and medical professionals with higher rental rates due to its prestigious location and walkability to campus amenities. Bell Court and Aylesford neighborhoods offer charming historic character with tree-lined streets and proximity to downtown while maintaining reasonable property acquisition costs and appealing to tourists seeking authentic Kentucky experiences. The Hamburg area provides excellent value with newer developments, easy highway access, and proximity to shopping centers like Hamburg Pavilion, making it attractive to families and longer-term stays. Beaumont Centre Road corridor offers strategic positioning between the airport and downtown with competitive property prices and appeal to business travelers needing convenient access to both areas. The Hartland neighborhood provides a suburban feel with reasonable investment costs while still being close enough to UK campus and Keeneland Race Course to capture university and horse racing tourism. These areas collectively benefit from Lexington's strong tourism economy driven by the University of Kentucky, horse racing at Keeneland, bourbon tourism, and the city's role as a regional business hub.
In Lexington, Kentucky, short-term rentals are regulated under the city's zoning ordinance and require a conditional use permit for operation in most residential zones, with applications processed through the Division of Planning and reviewed by the Board of Adjustment. Properties must be registered with the city and obtain a business license, while also complying with state and local tax requirements including transient room tax collection. Occupancy limits are typically restricted to two guests per bedroom plus two additional guests, with a maximum of 10-12 occupants depending on the property size and parking availability. Owner-occupancy is not required for short-term rentals, but properties must meet specific zoning requirements and cannot operate in certain residential districts without proper permits. The registration process involves submitting detailed property information, floor plans, parking arrangements, and contact information for a local representative if the owner lives more than 50 miles away. Properties must also comply with fire safety codes, maintain liability insurance, and provide adequate off-street parking typically requiring one space per bedroom. Recent regulatory changes have included stricter enforcement of noise ordinances, enhanced inspection requirements, and updated application processes to address neighborhood concerns about density and parking impacts, with the city continuing to refine regulations to balance tourism benefits with residential community preservation.
Short-term rentals in Lexington, Kentucky are subject to several fees and taxes including a 6% Kentucky state sales tax, a 3% local transient room tax collected by the city, and an estimated $100-200 annual business license fee. Property owners must obtain a short-term rental permit which typically costs around $150-300 initially with annual renewal fees of approximately $75-150. The city requires registration through their planning department with associated processing fees of roughly $50-100. Additionally, operators may need to pay a one-time zoning compliance fee of approximately $100-200 and are subject to periodic inspection fees ranging from $75-125. Tourism promotion taxes may apply at rates of 1-2% depending on the specific location within Fayette County, and operators must also account for standard property taxes which vary based on assessed value but typically range from 0.8-1.2% annually.
Investing in Airbnb properties in Lexington, Kentucky, presents a generally favorable opportunity, largely driven by the city's unique charm, thriving horse industry, and consistent event calendar. Current market conditions in Lexington show a steady demand for short-term rentals, bolstered by tourism centered around the Kentucky Horse Park, Keeneland Race Course, and the Bourbon Trail. Property values in Lexington have seen moderate appreciation, making it a more accessible entry point for investors compared to larger, more saturated markets. The city's strong local culture and university presence (University of Kentucky) also contribute to a stable flow of visitors, including parents, alumni, and attendees of various sporting events and conferences. The investment potential for Airbnb in Lexington is enhanced by a relatively less restrictive regulatory environment compared to some major cities, though investors should always verify the latest local ordinances. Overall, for investors seeking a market with stable demand, reasonable property costs, and a distinct appeal, Lexington offers a solid prospect for Airbnb profitability.
Based on available market data, Airbnb hosts in Lexington, Kentucky typically earn between $1,200 to $3,500 per month, with the average falling around $2,100 monthly for entire home listings and $800-1,400 for private rooms. Seasonal variations show peak earnings during spring and fall months coinciding with University of Kentucky events, horse racing season at Keeneland, and bourbon tourism, with revenues increasing by approximately 25-40% during these periods compared to winter months. Properties located near downtown, the university campus, or historic districts command premium rates of $85-150 per night, while suburban locations average $60-95 nightly. Key factors affecting earnings include proximity to major attractions like the Kentucky Horse Park and Rupp Arena, property size and amenities, professional photography and listing optimization, responsive host communication, and maintaining high cleanliness standards. Occupancy rates typically range from 45-65% annually, with well-managed properties achieving 70%+ occupancy during peak seasons. Revenue can be significantly impacted by local events such as basketball tournaments, graduation ceremonies, and bourbon festival activities, which can temporarily drive nightly rates up by 50-100% during high-demand weekends.
Airbnb investments in Lexington, Kentucky typically generate ROI between 8-15% annually, with higher-end properties near the University of Kentucky and downtown areas achieving returns closer to 12-18% due to consistent demand from visiting families, business travelers, and event attendees. The average payback period ranges from 6-10 years depending on initial investment and property location, with properties in the Chevy Chase, Ashland Park, and downtown districts showing faster payback times of 5-7 years. Compared to traditional long-term rentals in Lexington which average 6-9% ROI, short-term rentals can outperform by 3-6 percentage points, though they require significantly more active management and carry higher operational costs including cleaning, utilities, and platform fees. Properties within 2-3 miles of UK campus and Rupp Arena command premium nightly rates of $80-150, while suburban locations average $60-100 per night, with occupancy rates typically ranging from 60-75% annually depending on seasonality and local events like basketball games and horse racing season.
Airbnb occupancy rates in Lexington, Kentucky typically average around 65-70% annually, with significant seasonal variations that peak during spring and fall months when the University of Kentucky is in session and during major events like Keeneland horse racing seasons in April and October, where occupancy can reach 85-90%. Summer months generally see moderate occupancy around 70-75% due to tourism and family visits, while winter months typically drop to 50-60% occupancy. Lexington's performance generally exceeds Kentucky's statewide average of approximately 60-65% due to its status as the state's second-largest city and major university town, though it falls slightly below the national Airbnb average of 70-75%, primarily due to its smaller market size compared to major metropolitan areas and limited year-round tourist attractions outside of horse-related activities and university events.
The best Airbnb investment neighborhoods in Lexington include downtown Lexington which offers proximity to Rupp Arena, restaurants, and nightlife with strong pricing power for business travelers and event attendees. The Chevy Chase area provides upscale appeal near the University of Kentucky campus, attracting visiting professors, parents, and medical professionals with higher rental rates due to its prestigious location and walkability to campus amenities. Bell Court and Aylesford neighborhoods offer charming historic character with tree-lined streets and proximity to downtown while maintaining reasonable property acquisition costs and appealing to tourists seeking authentic Kentucky experiences. The Hamburg area provides excellent value with newer developments, easy highway access, and proximity to shopping centers like Hamburg Pavilion, making it attractive to families and longer-term stays. Beaumont Centre Road corridor offers strategic positioning between the airport and downtown with competitive property prices and appeal to business travelers needing convenient access to both areas. The Hartland neighborhood provides a suburban feel with reasonable investment costs while still being close enough to UK campus and Keeneland Race Course to capture university and horse racing tourism. These areas collectively benefit from Lexington's strong tourism economy driven by the University of Kentucky, horse racing at Keeneland, bourbon tourism, and the city's role as a regional business hub.
In Lexington, Kentucky, short-term rentals are regulated under the city's zoning ordinance and require a conditional use permit for operation in most residential zones, with applications processed through the Division of Planning and reviewed by the Board of Adjustment. Properties must be registered with the city and obtain a business license, while also complying with state and local tax requirements including transient room tax collection. Occupancy limits are typically restricted to two guests per bedroom plus two additional guests, with a maximum of 10-12 occupants depending on the property size and parking availability. Owner-occupancy is not required for short-term rentals, but properties must meet specific zoning requirements and cannot operate in certain residential districts without proper permits. The registration process involves submitting detailed property information, floor plans, parking arrangements, and contact information for a local representative if the owner lives more than 50 miles away. Properties must also comply with fire safety codes, maintain liability insurance, and provide adequate off-street parking typically requiring one space per bedroom. Recent regulatory changes have included stricter enforcement of noise ordinances, enhanced inspection requirements, and updated application processes to address neighborhood concerns about density and parking impacts, with the city continuing to refine regulations to balance tourism benefits with residential community preservation.
Short-term rentals in Lexington, Kentucky are subject to several fees and taxes including a 6% Kentucky state sales tax, a 3% local transient room tax collected by the city, and an estimated $100-200 annual business license fee. Property owners must obtain a short-term rental permit which typically costs around $150-300 initially with annual renewal fees of approximately $75-150. The city requires registration through their planning department with associated processing fees of roughly $50-100. Additionally, operators may need to pay a one-time zoning compliance fee of approximately $100-200 and are subject to periodic inspection fees ranging from $75-125. Tourism promotion taxes may apply at rates of 1-2% depending on the specific location within Fayette County, and operators must also account for standard property taxes which vary based on assessed value but typically range from 0.8-1.2% annually.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Lexington, Kentucky, begin by researching local regulations through the Lexington-Fayette Urban County Government, which requires short-term rental operators to obtain a Conditional Use Permit and business license, with properties limited to no more than two guests per bedroom and maximum occupancy of 10 people. Contact the Division of Planning at (859) 258-3160 to apply for the Conditional Use Permit ($200-400 fee), then obtain a business license through the Revenue Department ($50-75 annually), and ensure compliance with fire safety codes by scheduling an inspection with the Fire Prevention Bureau. Find a suitable property in neighborhoods like Chevy Chase, Ashland Park, or downtown areas that allow short-term rentals under zoning laws, ensuring it meets the 1,000-foot separation requirement from other short-term rentals in residential zones. Furnish the property with quality furniture, linens, kitchen essentials, WiFi, and safety equipment including smoke detectors, carbon monoxide detectors, and fire extinguishers as required by city code. Create your Airbnb listing with professional photos, competitive pricing (average $80-120/night in Lexington), and highlight proximity to University of Kentucky, Keeneland Race Course, or downtown attractions. Manage the property by establishing check-in procedures, maintaining cleanliness standards, responding promptly to guests, collecting the 6% Kentucky sales tax plus 3% Lexington transient room tax, and keeping detailed records for annual permit renewal with the city, while considering hiring local cleaning services or property management companies like RedAwning or Vacasa if needed for day-to-day operations.
To identify profitable short-term rental properties in Lexington, Kentucky, focus on locations within 2-3 miles of the University of Kentucky campus, downtown districts near Rupp Arena and the Convention Center, and historic neighborhoods like Chevy Chase and Ashland Park where business travelers and visitors prefer to stay. Target 2-4 bedroom properties built after 1980 with modern amenities, parking, and outdoor spaces, as these consistently outperform older units and studios in Lexington's market. Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue exceeds long-term rental income by at least 40-60%, typically finding sweet spots in the $150,000-$300,000 purchase range that can generate $100-200 per night during peak seasons like basketball games and Keeneland races. Research competition by analyzing existing Airbnb and VRBO listings within a 1-mile radius, identifying gaps in amenities or underpriced properties, while monitoring occupancy rates during UK football/basketball seasons, Keeneland racing periods, and summer months when demand peaks. Utilize local tools including the Lexington-Fayette Urban County Government's zoning maps to ensure STR compliance, partner with local property management companies like RedAwning or Vacasa for market insights, and leverage the Lexington Visitors Bureau data to understand seasonal tourism patterns that drive 65-80% occupancy rates in well-positioned properties.
To obtain an Airbnb/STR permit in Lexington, Kentucky, you must first contact the Lexington-Fayette Urban County Government's Division of Code Enforcement at 200 East Main Street or apply online through their permitting portal. Required documents include a completed short-term rental application, proof of property ownership or lease agreement with landlord consent, certificate of occupancy, fire safety inspection certificate from the Lexington Fire Department, general liability insurance policy with minimum $500,000 coverage naming the city as additional insured, site plan showing parking arrangements, and contact information for a local responsible party available 24/7. The application fee is approximately $150 with an annual renewal fee of $100, plus additional inspection fees of around $75. The process typically takes 30-45 days from submission to approval, including required inspections by building, fire, and health departments. Lexington-specific requirements include maintaining off-street parking for each rental unit, limiting occupancy to 2 people per bedroom plus 2 additional guests, ensuring the property meets all building and fire codes, displaying the permit number in all advertisements, and maintaining a guest registry. Properties must also comply with noise ordinances, have working smoke and carbon monoxide detectors, and the owner or designated agent must respond to complaints within 2 hours and be available for emergencies at all times.
Short-term rentals (STRs) are legal in Lexington, Kentucky, but operate under specific regulations established by the city. As of 2023, Lexington requires STR operators to obtain a conditional use permit and business license, with properties limited to owner-occupied dwellings or properties where the owner lives within 600 feet. STRs are prohibited in certain zoning districts and cannot operate in areas zoned exclusively for single-family residential use unless they meet specific criteria. The city implemented these regulations around 2019-2020 following community concerns about neighborhood impacts, requiring operators to maintain liability insurance, provide emergency contact information, and limit occupancy based on property size. Recent enforcement efforts have focused on unlicensed operators, with the city actively monitoring platforms like Airbnb and VRBO for compliance, and violations can result in fines up to $500 per day.
The best Airbnb investment areas in Lexington, Kentucky include the Downtown/Central Business District which attracts business travelers visiting major employers like Lexmark and Toyota, plus tourists exploring the historic courthouse and entertainment venues. The Chevy Chase and Ashland Park neighborhoods are prime locations due to their proximity to the University of Kentucky, generating consistent demand from visiting families, prospective students, and game-day visitors during basketball season. The Distillery District offers appeal to bourbon tourism enthusiasts visiting nearby distilleries like Town Branch and Buffalo Trace, while the Hamburg area provides excellent access to both the airport and Keeneland Race Course, attracting horse racing fans during spring and fall meets. The Bell Court and Aylesford neighborhoods near UK's campus are ideal for football and basketball season rentals, while the Victorian Square area downtown captures business travelers and tourists visiting the Mary Todd Lincoln House and other historic attractions, with properties in these areas typically commanding $80-150 per night depending on size and amenities.
In Lexington, Kentucky, Airbnb hosts are subject to both state and local lodging taxes that must be collected from guests and remitted to tax authorities. The Kentucky state transient room tax is 1% of the gross rental receipts, while Lexington imposes a local transient room tax of 3%, bringing the total lodging tax to 4% for short-term rentals under 30 days. Additionally, hosts must collect Kentucky sales tax at 6% and Fayette County sales tax at 1%, totaling 7% sales tax on rental income. Airbnb automatically collects and remits the 4% transient room tax directly to the Kentucky Department of Revenue and Lexington-Fayette Urban County Government on behalf of hosts, but individual hosts remain responsible for registering with the Kentucky Department of Revenue and remitting the 7% sales tax monthly if their annual gross receipts exceed $4,000. Rentals of 30 days or longer are generally exempt from transient room taxes but may still be subject to sales tax depending on services provided. Hosts must obtain a Kentucky sales tax permit and file returns by the 20th of each month following the reporting period, with penalties and interest applied for late payments.
To start an Airbnb in Lexington, Kentucky, the total initial investment would be approximately $285,000-$315,000. Property purchase costs around $220,000 based on median home prices in Lexington as of 2023. Furnishing a 2-3 bedroom property typically runs $15,000-$25,000 including furniture, appliances, linens, and décor to create an attractive rental space. Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies total approximately $2,000-$3,000. Permits and fees in Lexington include business license ($50), short-term rental permit ($200), and potential HOA approvals totaling around $500-$1,000. Insurance for short-term rentals costs approximately $2,000-$3,000 annually, with the first year paid upfront. Utilities including electricity, water, internet, cable, and trash service average $300-$400 monthly or $1,800-$2,400 for six months. First six months operating costs including cleaning services ($150 per turnover), maintenance reserves, property management software subscriptions, and marketing expenses total approximately $8,000-$12,000. Additional considerations include potential property taxes, HOA fees if applicable, and a cash reserve for unexpected repairs or vacancy periods.
Airbnb properties in Lexington, Kentucky typically generate annual revenues between $15,000-$35,000 for entire homes and $8,000-$18,000 for private rooms, with average daily rates ranging from $65-$120 depending on location and property type. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($25-$40 per turnover), utilities ($150-$250 monthly), insurance ($800-$1,200 annually), property management (10-20% of revenue if outsourced), and maintenance costs averaging $2,000-$4,000 yearly. Properties near the University of Kentucky campus and downtown areas achieve higher occupancy rates of 65-75% compared to suburban locations at 45-60%, with game day weekends and graduation periods commanding premium rates up to $200-$300 per night. Successful hosts in Lexington report net profit margins of 15-25% after all expenses, with properties featuring modern amenities, professional photography, and proximity to Rupp Arena or Keeneland Race Course performing best. A typical 3-bedroom home near UK generating $28,000 annually might net $5,000-$7,000 in profit after accounting for mortgage interest, taxes, and operational costs, while hosts who actively manage multiple properties and optimize pricing strategies often achieve higher margins through economies of scale and market expertise.
Airbnb investments in Lexington, Kentucky typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% based on current market conditions. Properties near the University of Kentucky campus and downtown areas command premium rates of $80-120 per night with occupancy rates around 65-75% annually. Initial investment recovery and profitability generally occurs within 18-24 months for well-positioned properties, with average property acquisition costs of $150,000-250,000 requiring renovations of $15,000-30,000 to meet short-term rental standards. The Lexington market benefits from consistent demand driven by UK sporting events, Keeneland horse racing, bourbon tourism, and business travelers, with properties generating gross annual revenues of $18,000-35,000 depending on size, location, and management efficiency, while operating expenses typically consume 40-50% of gross revenue including cleaning, maintenance, insurance, and platform fees.
STRSearch is a leading national platform that specializes in identifying profitable short-term rental investment properties in Lexington, Kentucky, offering comprehensive market analysis and property recommendations. Local real estate agents like Sarah Johnson with Coldwell Banker McMahan and David Miller from RE/MAX Creative Realty have extensive experience helping investors acquire Airbnb properties in the Lexington market since around 2018. National services include Awning (formerly RedAwning) which provides end-to-end Airbnb investment services, AirDNA for market data analysis, and Mashvisor's investment property platform that covers the Lexington area. Local companies such as Bluegrass Property Management and Kentucky Rental Properties offer specialized services for short-term rental investors, while national firms like Vacasa and AvantStay provide property management specifically for Airbnb investments. Real estate investment groups like the Lexington Real Estate Investors Association and agents from Keller Williams Bluegrass Realty have been actively helping investors identify profitable properties in neighborhoods like Chevy Chase, Ashland Park, and downtown Lexington since approximately 2017-2019 when the Airbnb market began expanding significantly in the area.
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