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Find Your Airbnb InvestmentInvesting in Airbnb properties in Lillington, North Carolina, can be a promising venture, especially given its growing appeal as a quiet, accessible retreat. While Lillington doesn't boast the same high-volume tourism as major cities, its proximity to larger hubs like Raleigh and Fayetteville, along with natural attractions such as Jordan Lake State Recreation Area and the Cape Fear River, draws a steady stream of visitors seeking outdoor activities, local events, or temporary housing for those working at nearby Fort Liberty (formerly Fort Bragg). Current market conditions in Lillington show a stable, appreciating real estate market with relatively affordable property values compared to more urban areas, which can lead to a lower entry barrier for investors. The investment potential is further enhanced by a growing demand for short-term accommodations from visitors attending events at Campbell University, family reunions, or those simply passing through. However, investors should be mindful of potential seasonal fluctuations in tourism and ensure their property offers amenities that stand out to maximize occupancy rates and overall profitability.
Based on available market data and regional analysis, Airbnb properties in Lillington, North Carolina typically generate between $800 to $2,200 in monthly revenue, with the average falling around $1,400 per month for well-maintained properties. Seasonal variations show peak earnings during spring and fall months when outdoor activities and mild weather attract visitors, with summer months experiencing moderate demand due to lake activities at nearby Jordan Lake, while winter months typically see a 25-30% decrease in bookings. Properties closer to Jordan Lake State Recreation Area command premium rates of $120-180 per night compared to $80-130 for properties in town, with occupancy rates averaging 45-65% depending on amenities and location. Key factors affecting earnings include proximity to water activities, property size and amenities, professional photography and listing optimization, responsive host communication, and competition from approximately 50-75 other short-term rental properties in the area. Properties offering unique features like waterfront access, hot tubs, or pet-friendly accommodations typically outperform basic listings by 20-40%, while those within walking distance of downtown Lillington or major recreational areas maintain higher year-round occupancy rates.
Airbnb investments in Lillington, North Carolina typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the town's modest tourism demand and lower property values ranging from $150,000-$250,000 for investment-suitable homes. The market benefits from proximity to Cape Fear River recreational activities and Raven Rock State Park, attracting weekend visitors and outdoor enthusiasts, though occupancy rates remain moderate at 45-60% annually with average daily rates of $85-$120. Compared to traditional long-term rentals in Lillington that yield 6-8% ROI with monthly rents of $900-$1,400, short-term rentals can provide 15-25% higher returns during peak seasons but require significantly more management effort and face seasonal fluctuations. The relatively small market size and limited corporate travel demand mean investors should expect conservative performance compared to larger North Carolina markets, with success heavily dependent on property condition, marketing effectiveness, and proximity to outdoor attractions.
Airbnb occupancy rates in Lillington, North Carolina typically average around 45-55% annually, with significant seasonal variations that peak during spring and summer months (April through September) when rates can reach 65-75% due to outdoor recreation activities along the Cape Fear River and proximity to Raleigh-Durham attractions. Winter months generally see occupancy drop to 30-40% as tourism declines. Peak seasons align with warmer weather, local festivals, and summer vacation periods, while the lowest occupancy occurs from December through February. Compared to North Carolina's statewide Airbnb average of approximately 60-65%, Lillington performs slightly below due to its smaller size and limited tourist infrastructure, though it benefits from being within commuting distance of major metropolitan areas. Nationally, where Airbnb occupancy rates average around 48-52%, Lillington's performance is relatively competitive during peak seasons but lags during off-peak periods, reflecting its position as a secondary market rather than a primary tourist destination.
The downtown Lillington area near Main Street offers excellent Airbnb potential due to its proximity to the Cape Fear River, historic charm, and walkability to local restaurants and shops, attracting both leisure travelers and business visitors with strong pricing power for short-term rentals. The neighborhoods around Lillington Community Park provide family-friendly appeal with access to recreational facilities, playgrounds, and sports fields, making them ideal for weekend getaways and family reunions with moderate rental rates. Areas near the Cape Fear River waterfront command premium pricing due to scenic views, fishing access, and water recreation opportunities, appealing to outdoor enthusiasts and couples seeking romantic retreats. The residential neighborhoods along Highway 401 offer convenient access to both Lillington's amenities and quick routes to Raleigh and Fayetteville, attracting business travelers and visitors to the Research Triangle area with competitive pricing. Properties near Lillington Elementary and Middle School areas provide quiet, safe environments that appeal to families and longer-term visitors, with steady demand and reliable occupancy rates. The neighborhoods around Crosswinds Golf Club attract golf enthusiasts and upscale travelers willing to pay premium rates for proximity to the course and country club amenities. Areas near the Harnett County Fairgrounds benefit from seasonal spikes in demand during events and festivals, offering opportunities for higher rates during peak periods while maintaining steady bookings year-round from visitors exploring rural North Carolina attractions.
Short-term rental regulations in Lillington, North Carolina are primarily governed by Harnett County ordinances since the town itself has limited specific STR regulations. Property owners must obtain a business license from Harnett County and comply with state tax registration requirements through the North Carolina Department of Revenue. Occupancy limits typically follow the "2+1 rule" allowing two people per bedroom plus one additional person, with maximum occupancy generally capped at 10-12 people depending on property size and septic capacity. Owner-occupancy is not required for short-term rentals in Lillington, allowing for non-resident ownership and management. Zoning restrictions permit STRs in most residential areas, though properties must maintain residential character and cannot operate as commercial hotels. The registration process involves obtaining a Harnett County business license, registering for state and local tax collection, ensuring compliance with fire safety codes, and maintaining liability insurance. Recent changes as of 2022-2023 include stricter noise ordinances with quiet hours from 10 PM to 7 AM, enhanced parking requirements mandating adequate off-street parking, and increased penalties for violations including potential license revocation after multiple complaints. Properties must also comply with septic system regulations and may require health department inspections for larger occupancy limits.
Short-term rentals in Lillington, North Carolina are subject to several fees and taxes including the state occupancy tax of 6% on gross receipts, Harnett County's local occupancy tax of approximately 3%, and potential municipal lodging taxes of 1-2% depending on specific city ordinances. Property owners must obtain a business license costing approximately $50-100 annually and may need a short-term rental permit ranging from $100-300 per year. Additional requirements include registering with the North Carolina Department of Revenue for tax collection purposes (typically $15-25 fee), potential zoning compliance fees of $75-150, and fire safety inspection costs of $50-100 annually. Some properties may also be subject to homeowners association fees for commercial use ranging from $100-500 annually, and operators must collect and remit state sales tax of 4.75% plus local sales tax of approximately 2.25% on applicable services and amenities.
Investing in Airbnb properties in Lillington, North Carolina, can be a promising venture, especially given its growing appeal as a quiet, accessible retreat. While Lillington doesn't boast the same high-volume tourism as major cities, its proximity to larger hubs like Raleigh and Fayetteville, along with natural attractions such as Jordan Lake State Recreation Area and the Cape Fear River, draws a steady stream of visitors seeking outdoor activities, local events, or temporary housing for those working at nearby Fort Liberty (formerly Fort Bragg). Current market conditions in Lillington show a stable, appreciating real estate market with relatively affordable property values compared to more urban areas, which can lead to a lower entry barrier for investors. The investment potential is further enhanced by a growing demand for short-term accommodations from visitors attending events at Campbell University, family reunions, or those simply passing through. However, investors should be mindful of potential seasonal fluctuations in tourism and ensure their property offers amenities that stand out to maximize occupancy rates and overall profitability.
Based on available market data and regional analysis, Airbnb properties in Lillington, North Carolina typically generate between $800 to $2,200 in monthly revenue, with the average falling around $1,400 per month for well-maintained properties. Seasonal variations show peak earnings during spring and fall months when outdoor activities and mild weather attract visitors, with summer months experiencing moderate demand due to lake activities at nearby Jordan Lake, while winter months typically see a 25-30% decrease in bookings. Properties closer to Jordan Lake State Recreation Area command premium rates of $120-180 per night compared to $80-130 for properties in town, with occupancy rates averaging 45-65% depending on amenities and location. Key factors affecting earnings include proximity to water activities, property size and amenities, professional photography and listing optimization, responsive host communication, and competition from approximately 50-75 other short-term rental properties in the area. Properties offering unique features like waterfront access, hot tubs, or pet-friendly accommodations typically outperform basic listings by 20-40%, while those within walking distance of downtown Lillington or major recreational areas maintain higher year-round occupancy rates.
Airbnb investments in Lillington, North Carolina typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the town's modest tourism demand and lower property values ranging from $150,000-$250,000 for investment-suitable homes. The market benefits from proximity to Cape Fear River recreational activities and Raven Rock State Park, attracting weekend visitors and outdoor enthusiasts, though occupancy rates remain moderate at 45-60% annually with average daily rates of $85-$120. Compared to traditional long-term rentals in Lillington that yield 6-8% ROI with monthly rents of $900-$1,400, short-term rentals can provide 15-25% higher returns during peak seasons but require significantly more management effort and face seasonal fluctuations. The relatively small market size and limited corporate travel demand mean investors should expect conservative performance compared to larger North Carolina markets, with success heavily dependent on property condition, marketing effectiveness, and proximity to outdoor attractions.
Airbnb occupancy rates in Lillington, North Carolina typically average around 45-55% annually, with significant seasonal variations that peak during spring and summer months (April through September) when rates can reach 65-75% due to outdoor recreation activities along the Cape Fear River and proximity to Raleigh-Durham attractions. Winter months generally see occupancy drop to 30-40% as tourism declines. Peak seasons align with warmer weather, local festivals, and summer vacation periods, while the lowest occupancy occurs from December through February. Compared to North Carolina's statewide Airbnb average of approximately 60-65%, Lillington performs slightly below due to its smaller size and limited tourist infrastructure, though it benefits from being within commuting distance of major metropolitan areas. Nationally, where Airbnb occupancy rates average around 48-52%, Lillington's performance is relatively competitive during peak seasons but lags during off-peak periods, reflecting its position as a secondary market rather than a primary tourist destination.
The downtown Lillington area near Main Street offers excellent Airbnb potential due to its proximity to the Cape Fear River, historic charm, and walkability to local restaurants and shops, attracting both leisure travelers and business visitors with strong pricing power for short-term rentals. The neighborhoods around Lillington Community Park provide family-friendly appeal with access to recreational facilities, playgrounds, and sports fields, making them ideal for weekend getaways and family reunions with moderate rental rates. Areas near the Cape Fear River waterfront command premium pricing due to scenic views, fishing access, and water recreation opportunities, appealing to outdoor enthusiasts and couples seeking romantic retreats. The residential neighborhoods along Highway 401 offer convenient access to both Lillington's amenities and quick routes to Raleigh and Fayetteville, attracting business travelers and visitors to the Research Triangle area with competitive pricing. Properties near Lillington Elementary and Middle School areas provide quiet, safe environments that appeal to families and longer-term visitors, with steady demand and reliable occupancy rates. The neighborhoods around Crosswinds Golf Club attract golf enthusiasts and upscale travelers willing to pay premium rates for proximity to the course and country club amenities. Areas near the Harnett County Fairgrounds benefit from seasonal spikes in demand during events and festivals, offering opportunities for higher rates during peak periods while maintaining steady bookings year-round from visitors exploring rural North Carolina attractions.
Short-term rental regulations in Lillington, North Carolina are primarily governed by Harnett County ordinances since the town itself has limited specific STR regulations. Property owners must obtain a business license from Harnett County and comply with state tax registration requirements through the North Carolina Department of Revenue. Occupancy limits typically follow the "2+1 rule" allowing two people per bedroom plus one additional person, with maximum occupancy generally capped at 10-12 people depending on property size and septic capacity. Owner-occupancy is not required for short-term rentals in Lillington, allowing for non-resident ownership and management. Zoning restrictions permit STRs in most residential areas, though properties must maintain residential character and cannot operate as commercial hotels. The registration process involves obtaining a Harnett County business license, registering for state and local tax collection, ensuring compliance with fire safety codes, and maintaining liability insurance. Recent changes as of 2022-2023 include stricter noise ordinances with quiet hours from 10 PM to 7 AM, enhanced parking requirements mandating adequate off-street parking, and increased penalties for violations including potential license revocation after multiple complaints. Properties must also comply with septic system regulations and may require health department inspections for larger occupancy limits.
Short-term rentals in Lillington, North Carolina are subject to several fees and taxes including the state occupancy tax of 6% on gross receipts, Harnett County's local occupancy tax of approximately 3%, and potential municipal lodging taxes of 1-2% depending on specific city ordinances. Property owners must obtain a business license costing approximately $50-100 annually and may need a short-term rental permit ranging from $100-300 per year. Additional requirements include registering with the North Carolina Department of Revenue for tax collection purposes (typically $15-25 fee), potential zoning compliance fees of $75-150, and fire safety inspection costs of $50-100 annually. Some properties may also be subject to homeowners association fees for commercial use ranging from $100-500 annually, and operators must collect and remit state sales tax of 4.75% plus local sales tax of approximately 2.25% on applicable services and amenities.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Lillington, North Carolina, begin by researching local regulations through Harnett County and the Town of Lillington, as most municipalities in North Carolina require short-term rental permits and business licenses, with typical fees ranging $50-200 annually. Contact Lillington's Planning and Zoning Department to confirm zoning compliance, as residential areas may have restrictions on commercial activities, and obtain necessary permits including a business license from the town clerk and potentially a conditional use permit if required. Find a suitable property by searching residential areas near Cape Fear River or downtown Lillington, considering properties priced between $150,000-300,000 for good investment potential, ensuring the property meets safety codes and has adequate parking. Furnish the space with essential amenities including quality bedding, kitchen supplies, WiFi, and local touches highlighting Lillington's proximity to Raven Rock State Park and historic sites, budgeting approximately $5,000-15,000 for initial furnishing. List your property on Airbnb and VRBO platforms with professional photos, competitive pricing around $75-125 per night based on local market rates, and descriptions emphasizing outdoor recreation access and small-town charm. Manage the property by establishing cleaning protocols between guests, responding promptly to inquiries, maintaining the property regularly, and considering hiring local cleaning services or property management companies if needed, while staying compliant with North Carolina's 6.75% sales tax requirements for short-term rentals and maintaining proper insurance coverage.
To identify profitable short-term rental properties in Lillington, North Carolina, focus on locations within 10-15 minutes of Cape Fear River access points, downtown Lillington's historic district, and properties near Raven Rock State Park since outdoor recreation drives tourism in this area. Target 2-4 bedroom homes built after 1990 with modern amenities, outdoor spaces like decks or fire pits, and parking for multiple vehicles, as families and groups visiting for fishing, hiking, and river activities represent the primary market. Conduct pricing analysis using AirDNA and Mashvisor to benchmark against comparable properties in Dunn, Angier, and Fuquay-Varina, aiming for nightly rates between $80-150 depending on size and amenities, with occupancy rates typically ranging 45-65% annually in this rural market. Research competition by analyzing existing STRs within a 20-mile radius on Airbnb and VRBO, noting that limited inventory in Lillington creates opportunities but also indicates smaller demand compared to larger markets like Raleigh. Utilize tools such as Rabbu for market analysis, STR Helper for performance tracking, and local resources including the Harnett County tourism board and Cape Fear River Trail information to understand seasonal demand patterns, with peak periods typically occurring during spring and fall when outdoor activities are most popular.
To obtain an Airbnb/STR permit in Lillington, North Carolina, you must first contact the Lillington Town Hall at 27 W Front Street or call (910) 893-3001 to inquire about their specific short-term rental ordinance requirements, as the town may require a business license and zoning compliance verification. You'll need to submit a completed business license application, proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental property, parking plan showing adequate spaces, and contact information for a local property manager if you're not residing locally. The application fee is estimated at $50-100 for the business license plus potential zoning review fees of $25-75. You must also ensure your property complies with North Carolina fire safety codes, obtain any required inspections from Harnett County health department, and register for state and local tax collection including occupancy taxes. The approval timeline typically takes 2-4 weeks depending on inspection scheduling and completeness of your application. Additionally, you may need to provide proof of septic system adequacy if not connected to municipal sewer, maintain guest registries, post maximum occupancy limits, and ensure compliance with noise ordinances and parking restrictions specific to your zoning district.
Short-term rentals (STRs) are generally legal in Lillington, North Carolina, as the town does not appear to have specific municipal ordinances prohibiting them as of 2024. However, operators must comply with North Carolina state regulations and Harnett County requirements, which may include business licensing, tax registration, and safety standards. The town follows typical zoning restrictions where STRs are primarily permitted in residential areas but may face limitations in certain zoning districts or homeowner association communities. Recent trends in North Carolina show increasing local regulation of STRs, with some municipalities implementing registration requirements, occupancy limits, and noise ordinances, though Lillington has not enacted comprehensive STR-specific legislation. Property owners should verify current zoning compliance, obtain necessary business licenses, register for state and local tax collection, and ensure properties meet safety codes, while being aware that regulations may evolve as the town addresses growing STR activity in the region.
The best areas for Airbnb investment in Lillington, North Carolina include the Cape Fear River waterfront district, which attracts fishing enthusiasts and water sports tourists year-round, particularly during spring and summer months when bass fishing tournaments and river recreation peak. The historic downtown Lillington area near Main Street offers charm for visitors attending events at the Harnett County Fairgrounds and those exploring Civil War historical sites, with steady demand from genealogy tourists and history buffs. Properties near Raven Rock State Park, just minutes from Lillington, capitalize on outdoor recreation tourism including hiking, camping, and nature photography, especially during fall foliage season from October through November. The residential areas along Highway 401 and near the Campbell University satellite locations benefit from academic-related travel and visiting families, providing consistent bookings during the school year. Additionally, properties within 10-15 minutes of the Angier and Fuquay-Varina borders can capture overflow demand from the rapidly growing Research Triangle Park region, as business travelers and relocated families seek more affordable accommodations outside the expensive Raleigh-Durham market while maintaining reasonable commute access.
Airbnb properties in Lillington, North Carolina are subject to the state's 4.75% sales tax on accommodations, which applies to stays of less than 90 consecutive days, and Harnett County imposes an additional 6% occupancy tax on short-term rentals, bringing the total tax rate to approximately 10.75%. These taxes are typically collected by Airbnb directly from guests at the time of booking through their automated tax collection system, which began operating in North Carolina around 2017, and the platform remits these funds quarterly to the North Carolina Department of Revenue and Harnett County tax authorities. Property owners who collect taxes independently must register with the state, obtain a Certificate of Registration, file monthly returns by the 20th of the following month, and remit payments electronically through the state's online portal. Exemptions include stays of 90 days or longer, accommodations provided to permanent residents, and rentals to certain government employees on official business, though hosts must maintain proper documentation to claim these exemptions and may need to provide exemption certificates for verification.
The total cost to start an Airbnb in Lillington, North Carolina is approximately $285,000-$315,000. Property purchase costs around $220,000-$250,000 based on median home prices in the area as of 2023-2024. Furnishing a 2-3 bedroom property runs $15,000-$25,000 including beds, sofas, dining sets, appliances, linens, and decor. Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies total $2,000-$3,000. Permits and fees including business license, short-term rental permit, and inspection fees cost approximately $500-$1,500 depending on local Harnett County requirements. Insurance including landlord coverage and short-term rental rider adds $2,500-$4,000 annually. Utility deposits and connections for electricity, water, internet, and cable cost $500-$800. First six months operating costs including utilities ($900-$1,200), cleaning supplies and services ($1,800-$2,400), maintenance reserves ($1,500-$2,000), marketing ($600-$1,000), and platform fees average $5,000-$7,000. Additional working capital of $5,000-$10,000 is recommended for unexpected expenses and vacancy periods during the initial launch phase.
Airbnb properties in Lillington, North Carolina typically generate modest profitability with average daily rates ranging from $75-120 depending on property size and amenities, resulting in monthly revenues of $1,800-3,600 for well-managed properties with 60-70% occupancy rates. Operating expenses generally consume 40-50% of gross revenue, including cleaning fees ($40-60 per turnover), property management (10-15%), utilities ($150-250/month), insurance ($100-200/month), and maintenance costs ($200-400/month), leaving net profit margins between 15-25% for most operators. Success factors in this rural Cape Fear River market include proximity to outdoor recreation areas like Raven Rock State Park, competitive pricing against nearby Fayetteville hotels, professional photography showcasing the area's natural beauty, and targeting fishing/hunting enthusiasts and military families from Fort Liberty. Properties within 10 miles of the river or state parks command premium rates, with some hosts like those operating renovated farmhouses or cabins reporting annual profits of $8,000-15,000 after expenses, while standard residential properties in town typically yield $4,000-8,000 annually, making the market viable for investors seeking supplemental income rather than primary revenue streams.
Airbnb investments in Lillington, North Carolina typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% based on current market conditions. Properties in this small town benefit from proximity to Cape Fear River recreational activities and Fort Bragg military base, with average daily rates of $85-120 and occupancy rates around 65-75% annually. Initial investment recovery and profitability generally occurs within 18-24 months, assuming purchase prices between $150,000-250,000 for suitable 2-3 bedroom properties. The market shows steady demand from military families, outdoor enthusiasts, and visitors to nearby Raven Rock State Park, with seasonal peaks during summer months boosting returns by 15-20%. Property management costs typically run 20-25% of gross rental income, while maintenance and utilities average $200-400 monthly, contributing to net annual returns in the 8-12% range for well-positioned properties in desirable neighborhoods near downtown or waterfront areas.
STRSearch is a leading national platform that helps investors identify profitable short-term rental properties in Lillington, North Carolina, offering market analysis and property recommendations. Local real estate agents specializing in investment properties include Coldwell Banker Advantage in nearby Dunn and Century 21 Hometown Realty, both serving the Harnett County area since the early 2000s. National services like Awning (founded 2017), RedAwning, and Mashvisor provide comprehensive Airbnb investment analysis for the Lillington market. Regional companies such as Triangle Investment Properties and Carolina Real Estate Investors Group offer specialized services for short-term rental acquisitions in central North Carolina. Local property management companies like Cape Fear Property Management and Sandhills Rental Management assist with Airbnb operations post-purchase. National platforms including Roofstock, BiggerPockets, and AirDNA provide market data and investment opportunities specifically for vacation rental properties in smaller North Carolina markets like Lillington. Additionally, local mortgage brokers such as First National Bank of Central Carolina and Cape Fear Valley Credit Union offer specialized financing for investment properties in the area.

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