Is Lyman, South Carolina Good for Airbnb Investment?

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Lyman, South Carolina Airbnb Investment Overview

Is Airbnb a Good Investment in Lyman, South Carolina?

Investing in Airbnb properties in Lyman, South Carolina presents a unique opportunity, influenced by its evolving local market and growing regional appeal. Current market conditions in Lyman reflect a more suburban and community-focused environment compared to larger tourist hubs, which can translate to steady, rather than dramatic, demand for short-term rentals, particularly from visitors seeking a quieter experience or those with family/business in the area. Tourism trends, while not driven by major attractions within Lyman itself, benefit from its proximity to larger cities like Spartanburg and Greenville, as well as natural attractions in the Upstate region, drawing a consistent, albeit niche, segment of travelers. Property values in Lyman are generally more accessible than in major metropolitan areas, offering a lower entry point for investors and potential for solid, long-term appreciation as the surrounding region continues to develop. The investment potential is further shaped by local regulations, which may be less stringent or more favorable than in highly saturated markets, allowing for greater flexibility and potentially higher returns for well-managed properties that cater to the specific needs of Lyman's visitors.

How Much Does an Average Airbnb Earn in Lyman?

Based on available market data and regional analysis, Airbnb properties in Lyman, South Carolina typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size, amenities, and location proximity to Spartanburg and Greenville metropolitan areas. Seasonal variations show peak earnings during spring and fall months when temperatures are moderate and regional events drive tourism, with summer months experiencing a slight dip due to high humidity, while winter months typically see the lowest occupancy rates and revenues dropping to the lower end of the range. Key factors affecting earnings include property condition and modern amenities, proximity to major highways and business districts, competitive pricing strategies, professional photography and listing optimization, responsive host communication, and local events such as college activities and business conferences in nearby Spartanburg. Properties offering unique features like outdoor spaces, hot tubs, or pet-friendly accommodations tend to command premium rates and achieve higher occupancy rates, while basic accommodations without distinctive features typically perform at or below market averages. Market data suggests that successful hosts in the area maintain occupancy rates between 60-75% annually, with nightly rates averaging $65-120 depending on property type and seasonal demand fluctuations.

Airbnb Return on Investment in Lyman

Airbnb investments in Lyman, South Carolina typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years depending on property acquisition costs and renovation expenses. The market benefits from proximity to Spartanburg and Greenville, attracting business travelers and visitors to nearby BMW manufacturing facilities and university events, with average daily rates ranging $75-120 and occupancy rates around 60-70% during peak seasons. Compared to traditional long-term rentals in Lyman that yield approximately 6-8% ROI with more predictable monthly income of $800-1,200, short-term rentals offer higher revenue potential but require more active management and face seasonal fluctuations, with winter months seeing occupancy drops to 40-50%. Property values in Lyman have appreciated 4-6% annually, and successful Airbnb operators typically achieve gross rental yields of 12-18% before expenses, though net returns settle in the 8-12% range after accounting for cleaning fees, maintenance, utilities, and platform commissions that can consume 30-40% of gross revenue.

Average Airbnb Occupancy Rate in Lyman

Airbnb occupancy rates in Lyman, South Carolina typically average around 45-55% annually, with significant seasonal variations that peak during spring and fall months at approximately 65-70% due to the area's proximity to outdoor attractions and moderate weather conditions. Summer months see occupancy rates of about 60-65% as families vacation, while winter months drop to around 35-40% occupancy. Peak seasons generally occur from March through May and September through November, coinciding with pleasant weather for exploring nearby Blue Ridge Mountains and local festivals. Lyman's occupancy rates tend to run slightly below South Carolina's statewide average of approximately 58-62% for short-term rentals, primarily due to its smaller market size and limited tourist infrastructure compared to coastal destinations like Charleston and Myrtle Beach. Nationally, Lyman's performance falls below the average Airbnb occupancy rate of 63-67%, reflecting its position as an emerging rather than established vacation rental market, though rates have shown steady improvement over recent years as the Greenville-Spartanburg metropolitan area continues to grow and attract more visitors seeking authentic small-town experiences.

Best Neighborhoods for Airbnb in Lyman

The downtown Lyman area near the historic district offers strong Airbnb potential due to its walkable charm and proximity to local restaurants and shops, attracting visitors seeking small-town character with typical nightly rates around $80-120. The neighborhoods near Duncan Park provide excellent investment opportunities given their proximity to the popular recreational area and sports facilities, drawing families and sports teams with rates averaging $90-140 per night. Areas close to the Cowpens National Battlefield benefit from historical tourism traffic, particularly during peak visitation months, supporting rates of $85-130 nightly. The residential zones near Highway 29 offer strategic positioning for guests traveling between Greenville and Spartanburg, providing convenient access to both cities while maintaining lower property acquisition costs and achieving rates around $75-110 per night. Neighborhoods within a 10-minute drive of BMW Manufacturing provide strong corporate traveler demand, supporting premium rates of $100-150 nightly with consistent occupancy from business visitors. The areas near Wellford border capture overflow demand from Spartanburg events and attractions while offering more affordable property prices, typically achieving $70-100 per night. Properties near the growing commercial corridor along Highway 292 benefit from increasing development and visitor traffic, with emerging potential for $80-125 nightly rates as the area continues to develop.

Short-term Rental Regulations in Lyman

Short-term rental regulations in Lyman, South Carolina are primarily governed by Spartanburg County ordinances since Lyman is an unincorporated area, requiring property owners to obtain a business license and comply with zoning restrictions that typically limit rentals to residential and commercial zones while prohibiting them in certain residential subdivisions with restrictive covenants. Properties must meet occupancy limits based on septic system capacity and bedroom count, generally allowing 2 persons per bedroom plus 2 additional guests, with no specific owner-occupancy requirements for entire home rentals. The registration process involves applying for a Spartanburg County business license, providing proof of property ownership, septic system compliance, and meeting health department requirements for well water testing if applicable. Properties must maintain liability insurance, provide adequate parking (typically 2 spaces minimum), and comply with noise ordinances and trash collection schedules. Recent changes around 2022-2023 have included stricter enforcement of existing regulations and enhanced complaint response procedures, with violations potentially resulting in fines ranging from $100-500 and business license revocation for repeat offenders.

Short-term Rental Fees and Taxes in Lyman

Short-term rentals in Lyman, South Carolina are subject to several fees and taxes including the state accommodations tax of 2% on gross rental receipts, plus an additional local accommodations tax that typically ranges from 1-3% depending on the municipality, bringing the total accommodations tax to approximately 3-5%. Property owners must obtain a business license from Spartanburg County which costs around $50-100 annually, and may need to register with the South Carolina Department of Revenue for tax collection purposes at no additional fee. Tourism development fees may apply at 1-2% in some areas, and there could be zoning compliance fees of $25-75 for initial approval. Property taxes remain at standard residential rates unless the property is reclassified as commercial use, and owners must collect and remit state sales tax of 6% plus local sales tax of 1-2% on rental income. Additional costs may include fire safety inspections at $50-150 annually and potential homeowners association fees if applicable, with total annual regulatory costs typically ranging from $200-500 excluding the percentage-based taxes on rental income.

Is Airbnb a Good Investment in Lyman, South Carolina?

Investing in Airbnb properties in Lyman, South Carolina presents a unique opportunity, influenced by its evolving local market and growing regional appeal. Current market conditions in Lyman reflect a more suburban and community-focused environment compared to larger tourist hubs, which can translate to steady, rather than dramatic, demand for short-term rentals, particularly from visitors seeking a quieter experience or those with family/business in the area. Tourism trends, while not driven by major attractions within Lyman itself, benefit from its proximity to larger cities like Spartanburg and Greenville, as well as natural attractions in the Upstate region, drawing a consistent, albeit niche, segment of travelers. Property values in Lyman are generally more accessible than in major metropolitan areas, offering a lower entry point for investors and potential for solid, long-term appreciation as the surrounding region continues to develop. The investment potential is further shaped by local regulations, which may be less stringent or more favorable than in highly saturated markets, allowing for greater flexibility and potentially higher returns for well-managed properties that cater to the specific needs of Lyman's visitors.

How Much Does an Average Airbnb Earn in Lyman?

Based on available market data and regional analysis, Airbnb properties in Lyman, South Carolina typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size, amenities, and location proximity to Spartanburg and Greenville metropolitan areas. Seasonal variations show peak earnings during spring and fall months when temperatures are moderate and regional events drive tourism, with summer months experiencing a slight dip due to high humidity, while winter months typically see the lowest occupancy rates and revenues dropping to the lower end of the range. Key factors affecting earnings include property condition and modern amenities, proximity to major highways and business districts, competitive pricing strategies, professional photography and listing optimization, responsive host communication, and local events such as college activities and business conferences in nearby Spartanburg. Properties offering unique features like outdoor spaces, hot tubs, or pet-friendly accommodations tend to command premium rates and achieve higher occupancy rates, while basic accommodations without distinctive features typically perform at or below market averages. Market data suggests that successful hosts in the area maintain occupancy rates between 60-75% annually, with nightly rates averaging $65-120 depending on property type and seasonal demand fluctuations.

Airbnb Return on Investment in Lyman

Airbnb investments in Lyman, South Carolina typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years depending on property acquisition costs and renovation expenses. The market benefits from proximity to Spartanburg and Greenville, attracting business travelers and visitors to nearby BMW manufacturing facilities and university events, with average daily rates ranging $75-120 and occupancy rates around 60-70% during peak seasons. Compared to traditional long-term rentals in Lyman that yield approximately 6-8% ROI with more predictable monthly income of $800-1,200, short-term rentals offer higher revenue potential but require more active management and face seasonal fluctuations, with winter months seeing occupancy drops to 40-50%. Property values in Lyman have appreciated 4-6% annually, and successful Airbnb operators typically achieve gross rental yields of 12-18% before expenses, though net returns settle in the 8-12% range after accounting for cleaning fees, maintenance, utilities, and platform commissions that can consume 30-40% of gross revenue.

Average Airbnb Occupancy Rate in Lyman

Airbnb occupancy rates in Lyman, South Carolina typically average around 45-55% annually, with significant seasonal variations that peak during spring and fall months at approximately 65-70% due to the area's proximity to outdoor attractions and moderate weather conditions. Summer months see occupancy rates of about 60-65% as families vacation, while winter months drop to around 35-40% occupancy. Peak seasons generally occur from March through May and September through November, coinciding with pleasant weather for exploring nearby Blue Ridge Mountains and local festivals. Lyman's occupancy rates tend to run slightly below South Carolina's statewide average of approximately 58-62% for short-term rentals, primarily due to its smaller market size and limited tourist infrastructure compared to coastal destinations like Charleston and Myrtle Beach. Nationally, Lyman's performance falls below the average Airbnb occupancy rate of 63-67%, reflecting its position as an emerging rather than established vacation rental market, though rates have shown steady improvement over recent years as the Greenville-Spartanburg metropolitan area continues to grow and attract more visitors seeking authentic small-town experiences.

Best Neighborhoods for Airbnb in Lyman

The downtown Lyman area near the historic district offers strong Airbnb potential due to its walkable charm and proximity to local restaurants and shops, attracting visitors seeking small-town character with typical nightly rates around $80-120. The neighborhoods near Duncan Park provide excellent investment opportunities given their proximity to the popular recreational area and sports facilities, drawing families and sports teams with rates averaging $90-140 per night. Areas close to the Cowpens National Battlefield benefit from historical tourism traffic, particularly during peak visitation months, supporting rates of $85-130 nightly. The residential zones near Highway 29 offer strategic positioning for guests traveling between Greenville and Spartanburg, providing convenient access to both cities while maintaining lower property acquisition costs and achieving rates around $75-110 per night. Neighborhoods within a 10-minute drive of BMW Manufacturing provide strong corporate traveler demand, supporting premium rates of $100-150 nightly with consistent occupancy from business visitors. The areas near Wellford border capture overflow demand from Spartanburg events and attractions while offering more affordable property prices, typically achieving $70-100 per night. Properties near the growing commercial corridor along Highway 292 benefit from increasing development and visitor traffic, with emerging potential for $80-125 nightly rates as the area continues to develop.

Short-term Rental Regulations in Lyman

Short-term rental regulations in Lyman, South Carolina are primarily governed by Spartanburg County ordinances since Lyman is an unincorporated area, requiring property owners to obtain a business license and comply with zoning restrictions that typically limit rentals to residential and commercial zones while prohibiting them in certain residential subdivisions with restrictive covenants. Properties must meet occupancy limits based on septic system capacity and bedroom count, generally allowing 2 persons per bedroom plus 2 additional guests, with no specific owner-occupancy requirements for entire home rentals. The registration process involves applying for a Spartanburg County business license, providing proof of property ownership, septic system compliance, and meeting health department requirements for well water testing if applicable. Properties must maintain liability insurance, provide adequate parking (typically 2 spaces minimum), and comply with noise ordinances and trash collection schedules. Recent changes around 2022-2023 have included stricter enforcement of existing regulations and enhanced complaint response procedures, with violations potentially resulting in fines ranging from $100-500 and business license revocation for repeat offenders.

Short-term Rental Fees and Taxes in Lyman

Short-term rentals in Lyman, South Carolina are subject to several fees and taxes including the state accommodations tax of 2% on gross rental receipts, plus an additional local accommodations tax that typically ranges from 1-3% depending on the municipality, bringing the total accommodations tax to approximately 3-5%. Property owners must obtain a business license from Spartanburg County which costs around $50-100 annually, and may need to register with the South Carolina Department of Revenue for tax collection purposes at no additional fee. Tourism development fees may apply at 1-2% in some areas, and there could be zoning compliance fees of $25-75 for initial approval. Property taxes remain at standard residential rates unless the property is reclassified as commercial use, and owners must collect and remit state sales tax of 6% plus local sales tax of 1-2% on rental income. Additional costs may include fire safety inspections at $50-150 annually and potential homeowners association fees if applicable, with total annual regulatory costs typically ranging from $200-500 excluding the percentage-based taxes on rental income.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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How to start an Airbnb in Lyman, South Carolina?

To start an Airbnb in Lyman, South Carolina, begin by researching local regulations through Spartanburg County and the City of Lyman, as short-term rentals may require business licenses and compliance with zoning ordinances that typically allow rentals in residential areas with potential restrictions on rental duration and occupancy limits. Obtain necessary permits including a South Carolina business license, local business license from Lyman City Hall, and ensure compliance with fire safety codes and building inspections. Find a suitable property by purchasing or leasing a home in residential neighborhoods, considering proximity to attractions like Cowpens National Battlefield and downtown Spartanburg, with properties typically ranging from $150,000-$300,000 in Lyman. Furnish the property with essential amenities including comfortable bedding, kitchen appliances, Wi-Fi, cable TV, and local guidebooks, budgeting approximately $10,000-$20,000 for complete furnishing. List your property on Airbnb and other platforms like VRBO, setting competitive rates around $75-$150 per night based on local market analysis, and create attractive listings with professional photos highlighting the property's proximity to BMW Manufacturing, Spartanburg Regional Medical Center, and outdoor recreation areas. Manage the property by establishing check-in procedures, hiring local cleaning services, maintaining responsive guest communication, and considering property management companies in the Spartanburg area if you live remotely, while ensuring compliance with South Carolina's 7% sales tax and local accommodation taxes that may apply to short-term rentals.

What's the best way to identify good STR properties in Lyman, South Carolina?

To identify profitable short-term rental properties in Lyman, South Carolina, focus on properties within 15-20 minutes of Spartanburg's downtown district and near major employers like BMW Manufacturing, Milliken & Company, and regional medical centers, as these drive consistent business travel demand. Target 3-4 bedroom single-family homes or townhomes built after 1990 with modern amenities, outdoor spaces, and parking, as families visiting nearby attractions like Cowpens National Battlefield and Croft State Park prefer these features. Analyze pricing by researching comparable STRs on Airbnb and VRBO in the $80-150 nightly range, calculating potential gross yields of 8-12% annually based on 60-70% occupancy rates typical for the Spartanburg County market. Conduct competition research by identifying the 20-30 existing STRs in Lyman and surrounding areas, noting their pricing strategies, amenities, and guest reviews to find market gaps. Utilize AirDNA for market analytics, STR Helper for performance tracking, and local resources like the Spartanburg Area Chamber of Commerce for economic development insights, while partnering with Lyman-based property management companies familiar with local regulations and the city's growing appeal to visitors exploring the South Carolina Upstate region.

How to get an Airbnb permit in Lyman, South Carolina?

To obtain an Airbnb/STR permit in Lyman, South Carolina, you must first contact the Spartanburg County Planning Department since Lyman falls under county jurisdiction, located at 366 N Church Street, Spartanburg, SC 29303, or call (864) 596-2597. Submit a completed short-term rental application along with required documents including property deed or lease agreement, floor plan showing maximum occupancy, proof of liability insurance ($1 million minimum), septic system inspection if applicable, fire safety inspection certificate, and business license from South Carolina Department of Revenue. The application fee is approximately $150-200 with an additional $75 annual renewal fee, and you may need a separate business license costing around $50. The approval timeline typically takes 30-45 days after submission of complete documentation. Specific Lyman requirements include maintaining maximum occupancy limits based on septic capacity, providing adequate parking (minimum 2 spaces), ensuring 24/7 local contact availability, posting emergency contact information visibly inside the property, and complying with all residential zoning restrictions which may limit rentals to no more than 30% of homes in certain neighborhoods.

Is it legal to operate a short-term rental in Lyman, South Carolina?

Short-term rentals (STRs) are generally legal in Lyman, South Carolina, as the city does not have specific municipal ordinances prohibiting them as of 2024. However, operators must comply with South Carolina state regulations and Spartanburg County requirements, which may include business license registration, tax collection responsibilities, and adherence to zoning restrictions that typically limit STRs to residential areas while potentially prohibiting them in certain historic districts or areas with homeowners association restrictions. The state requires STR operators to collect and remit accommodations taxes, and properties must meet basic safety and health standards. Recent trends across South Carolina municipalities have shown increasing regulation of STRs, with some cities implementing registration requirements, occupancy limits, and noise ordinances, though Lyman has not enacted comprehensive STR-specific legislation. Property owners should verify current zoning compliance and obtain necessary business licenses before operating, as enforcement has become more stringent statewide since 2022, and neighboring municipalities like Spartanburg have implemented stricter oversight measures that could influence future local policy decisions.

What are the best places to invest in Airbnb in Lyman, South Carolina?

The best areas for Airbnb investment in Lyman, South Carolina include the downtown historic district near Main Street, which attracts visitors interested in small-town charm and local events like the annual Lyman Days festival, and neighborhoods close to the Cowpens National Battlefield (approximately 15 minutes away) which draw history enthusiasts and Revolutionary War tourists year-round. Properties near the Blue Ridge Mountains foothills on the western edge of town appeal to outdoor recreation visitors accessing hiking trails and scenic drives, while areas adjacent to Highway 29 corridor benefit from business travelers working with nearby manufacturing companies like Milliken & Company and BMW's Spartanburg operations. The residential neighborhoods around Campbell's Covered Bridge offer unique appeal for tourists seeking authentic Southern experiences and photography opportunities, and properties within walking distance of local restaurants and the Lyman depot area capitalize on visitors exploring the region's railroad heritage and attending community events at the town's recreational facilities.

Airbnb and lodging taxes in Lyman, South Carolina

Airbnb properties in Lyman, South Carolina are subject to both state and local lodging taxes. The South Carolina state accommodations tax is 2% of gross rental receipts, which applies to all short-term rentals under 90 days. Spartanburg County, where Lyman is located, imposes an additional 2% local accommodations tax, bringing the total accommodations tax to 4%. These taxes are typically collected from guests at the time of booking through Airbnb's automatic tax collection system, which began around 2019 for South Carolina. Property owners must register with the South Carolina Department of Revenue and remit taxes monthly by the 20th of the following month using form ST-8. Additionally, standard state sales tax of 6% plus local sales tax of approximately 1-2% may apply to the rental charges. There are generally no exemptions for short-term rentals, though stays exceeding 90 consecutive days may be exempt from accommodations tax. Hosts should also verify if Lyman has any specific municipal lodging taxes or business license requirements, as some cities impose additional fees ranging from $25-100 annually for short-term rental operations.

Total cost to purchase, furnish and operate an Airbnb in Lyman, South Carolina

To start an Airbnb in Lyman, South Carolina, expect total costs around $185,000-$220,000. Property purchase represents the largest expense at approximately $150,000-$180,000 based on median home prices in the Spartanburg County area where Lyman is located. Furnishing costs typically range $8,000-$15,000 for a complete 2-3 bedroom home including furniture, bedding, kitchen essentials, and decor to create an attractive rental space. Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies run $500-$1,000. Permits and fees vary but budget $200-$500 for business licenses and any required short-term rental permits from Spartanburg County. Insurance costs increase significantly for short-term rentals, adding approximately $1,200-$2,000 annually compared to standard homeowner's insurance. Utilities including electricity, water, internet, cable, and trash service average $200-$300 monthly or $1,200-$1,800 for six months. First six months operating costs encompass cleaning services ($100-$150 per turnover), maintenance reserves ($200-$400 monthly), marketing expenses, Airbnb host fees (3% of bookings), property management software subscriptions, and miscellaneous supplies, totaling approximately $3,000-$5,000. Additional considerations include potential HOA fees if applicable and emergency repair funds, making the comprehensive startup investment range from $185,000-$220,000 depending on property size, location within Lyman, and desired amenity level.

Are Airbnb properties in Lyman, South Carolina profitable?

Airbnb properties in Lyman, South Carolina typically generate annual revenues between $15,000-$35,000 for entire home listings, with average daily rates ranging from $75-$120 depending on property size and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($30-50 per turnover), property management (15-25% of revenue), utilities ($150-300 monthly), insurance ($1,200-2,000 annually), and maintenance costs ($2,000-4,000 yearly). Properties within 15 miles of downtown Greenville or near BMW Manufacturing plant command premium rates, with some hosts achieving 65-75% occupancy rates and net profit margins of 25-35%. Success factors include proximity to Spartanburg Regional Medical Center, competitive pricing against hotels in nearby Greer, professional photography, and targeting business travelers and medical visitors. A typical 3-bedroom home purchased for $180,000 and generating $28,000 annually in Airbnb revenue can achieve 12-18% ROI after expenses, though properties closer to major employers like Michelin or international businesses along I-85 corridor perform significantly better, with some hosts reporting $40,000+ annual revenues and profit margins exceeding 40% when managed efficiently.

What is the expected return on investment for an Airbnb in Lyman, South Carolina?

Airbnb investments in Lyman, South Carolina typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% based on the area's proximity to Spartanburg and Greenville markets. Properties in Lyman, particularly those near downtown Spartanburg (15 minutes away) or targeting visitors to BMW Manufacturing and Michelin facilities, can expect gross rental yields of 10-14% annually. Initial profitability usually occurs within 12-18 months, with full ROI recovery typically achieved in 7-10 years depending on property acquisition costs averaging $150,000-$250,000 for suitable investment properties. The market benefits from steady demand due to business travelers, Wofford College visitors, and tourists exploring the greater Spartanburg County region, with average daily rates of $85-$120 and occupancy rates of 65-75% achievable for well-managed properties. Cash-on-cash returns improve significantly after year two as operators optimize pricing strategies and reduce initial setup costs, with experienced investors in the Lyman market reporting stabilized returns of 8-12% on invested capital.

What company can help me find and buy a profitable Airbnb in Lyman, South Carolina?

STRSearch is a national platform that specializes in identifying profitable short-term rental properties for Airbnb investors. In Lyman, South Carolina, investors can work with local real estate agents like those at Keller Williams Greer, RE/MAX Moves in nearby Spartanburg, and Coldwell Banker Caine who have experience with investment properties in the Greenville-Spartanburg area. National services include BiggerPockets for networking and deal analysis, Mashvisor for market analysis and property recommendations, AirDNA for short-term rental data analytics, and Awning which provides end-to-end Airbnb investment services including property identification and management. Local property management companies like Upstate Property Management and Greenville Airbnb Management can assist with operations, while investment-focused real estate agents such as those at Century 21 Blackwell & Co. and Exit Full Service Realty in the greater Spartanburg County area often work with investors seeking vacation rental properties near attractions like BMW Zentrum and the growing Spartanburg regional market.

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