Is Marshfield, Missouri Good for Airbnb Investment?

Potentially—Marshfield, Missouri combines visitor demand with long-term real estate upside.

• Presents a moderate investment opportunity.
• Current market conditions indicate a smaller, more localized short-term rental market.
• Tourism trends are primarily driven by visitors to nearby natural attractions like Wilson's Creek National Battlefield and local events, creating seasonal demand peaks during spring and summer.
• Property values in Marshfield are generally more affordable compared to larger metropolitan areas, which can lower initial investment costs.
• However, the smaller scale of tourism means average monthly revenues for Airbnb properties typically range from $800 to $2,200, with most hosts earning between $1,200 and $1,600.
• Due to the relatively smaller market size and seasonal fluctuations, investors should conduct thorough due diligence.

$800–$2,200, based on location, season, and property quality.

• Based on available market data and regional analysis, Airbnb properties in Marshfield, Missouri typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,600 per month depending on property size, amenities, and location within the city.
• Seasonal variations show peak earnings during spring and summer months when outdoor activities and local events drive higher occupancy rates.
• Properties located closer to Wilson's Creek National Battlefield, downtown areas, or those offering unique amenities like hot tubs or large outdoor spaces tend to command premium rates of $80-150 per night compared to standard listings at $60-100 per night.
• Key factors affecting earnings include property condition, professional photography, responsive host communication, proximity to major attractions.
• The relatively small market size means that well-managed properties with strong reviews can achieve occupancy rates of 60-75% during peak seasons, though winter months may see occupancy drop to 35-50%.

Potentially strong—typical annual ROI is 8–12%.

• Typically generate ROI between 8-12% annually, with payback periods averaging 7-9 years due to the area's moderate tourism demand and lower property acquisition costs ranging from $80,000-$150,000 for suitable investment properties.
• The market benefits from proximity to Branson entertainment district and outdoor recreation areas, allowing short-term rentals to achieve occupancy rates of 45-60% with average daily rates between $75-$120, generating monthly revenues of $1,200-$2,400 compared to long-term rental income of $800-$1,200 for similar properties.
• However, higher operational costs including cleaning fees, utilities, maintenance, and platform commissions reduce net margins.

Marshfield, Missouri averages 45–55% annual occupancy, with seasonal variation.

• Airbnb occupancy rates in Marshfield, Missouri typically average around 45-55% annually, with significant seasonal variations that peak during summer months (June-August) at approximately 65-75% due to increased tourism and outdoor activities in the Ozarks region.
• Spring and fall months generally see moderate occupancy rates of 50-60%, while winter months drop to around 30-40% occupancy.
• Peak seasons align with local events, fishing seasons at nearby lakes, and summer vacation periods when families visit the area for outdoor recreation.
• Compared to Missouri's statewide average of approximately 60-65% for short-term rentals, Marshfield performs slightly below due to its smaller size and rural location.

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

• The downtown Marshfield area near the historic courthouse square offers excellent Airbnb potential due to its walkable charm, proximity to local restaurants and antique shops.
• The neighborhoods surrounding Southwest Baptist University provide strong rental demand from visiting families, prospective students, and university events.
• Areas near Highway 38 and Interstate 44 intersection attract business travelers and road trip tourists seeking convenient access to major transportation routes while maintaining reasonable property acquisition costs.
• The residential districts around Marshfield High School and near Hubble Creek offer family-friendly environments that appeal to longer-term stays and visiting relatives.
• Neighborhoods close to the Marshfield Cherry Blossom Festival grounds see seasonal spikes in demand during spring events and benefit from the city's growing reputation as a regional destination.
• Properties near the Edwin P.
• Hubble Memorial and surrounding parks attract astronomy enthusiasts and nature lovers, creating a niche market for themed stays.

Yes, but only where zoning permits short-term rentals and every required license is current.

• Property owners typically need to obtain a business license and may require special use permits depending on zoning classification.
• Occupancy limits generally follow building codes with maximum capacity based on square footage and bedroom count, typically 2 persons per bedroom plus 2 additional guests.
• Owner-occupancy requirements are not mandated for most properties, though some residential zones may restrict non-owner-occupied rentals.
• Zoning restrictions generally permit STRs in residential districts with conditional use approval, while commercial and mixed-use zones have fewer restrictions.
• Registration involves applying through Webster County for business licensing, providing property information, insurance documentation, and paying annual fees ranging from $50-150.
• Recent changes as of 2023 include increased enforcement of safety requirements, mandatory smoke and carbon monoxide detectors, and enhanced parking provisions requiring one space per bedroom.

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

• Short-term rentals in Marshfield, Missouri are subject to several fees and taxes including Missouri state sales tax of 4.225%, Webster County sales tax of approximately 1.5%, and local Marshfield sales tax of around 2%.
• The city requires a business license costing approximately $25-50 annually, and operators must collect and remit lodging taxes at an estimated rate of 3-5% to the local tourism bureau.
• Registration fees for short-term rental permits typically range from $100-200 initially with annual renewal fees of $50-100.
• Property owners may also be subject to additional inspection fees of $75-150 and must maintain proper zoning compliance which may require permits costing $25-75.
• Missouri requires registration with the Department of Revenue for sales tax collection, and operators should expect to pay quarterly or monthly remittance fees of $10-25 depending on volume.