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Find Your Airbnb InvestmentInvesting in Airbnb properties in Mauna Kea, Hawaii, presents a unique and niche investment opportunity. Current market conditions are heavily influenced by Mauna Kea's status as a scientific and cultural landmark, rather than a typical beach tourism destination. Tourism trends are primarily driven by astronomy enthusiasts, researchers, and those seeking unique, high-altitude experiences, which creates a specialized but consistent demand for short-term rentals. Property values on Mauna Kea itself are extremely high and often involve unique land use restrictions due to its protected status and astronomical observatories. However, properties in nearby communities offering views or access to Mauna Kea can offer significant investment potential, especially if catering to the specific demographic interested in the mountain's activities and observatories. The investment potential lies in attracting this dedicated visitor base, but it's crucial to navigate strict regulations and respect the cultural significance of the area, which may impact rental operations and profitability.
Based on available market data and property management reports, Airbnb properties in the Mauna Kea area of Hawaii's Big Island typically generate monthly revenues ranging from $3,500 to $12,000, with luxury properties and those with ocean views commanding the higher end of this spectrum. Seasonal variations show peak earnings during winter months (December through March) when mainland visitors escape cold weather, with revenues often increasing 40-60% above summer averages, while shoulder seasons in spring and fall see moderate occupancy rates with monthly earnings around $4,000-$7,000 for standard properties. Key factors significantly affecting earnings include proximity to beaches and resort amenities, property size and luxury level, ocean or mountain views, pool availability, and professional property management services, with oceanfront properties consistently outperforming inland locations by approximately 30-50% in revenue generation. Occupancy rates in the area typically range from 65-85% during peak season and 45-65% during slower periods, with average daily rates varying from $200-$600 depending on property type and amenities. Sources for this data include vacation rental management company reports, real estate investment analyses, and hospitality industry market studies focusing on Hawaii's short-term rental market performance.
Airbnb investments in the Mauna Kea area of Hawaii's Big Island typically generate ROI between 8-15% annually, with luxury properties near Mauna Kea Beach Resort and Hapuna Beach achieving the higher end of this range due to premium nightly rates averaging $400-800 for vacation rentals compared to long-term rental yields of 4-7%. The payback period for initial investment generally ranges from 7-12 years, depending on property acquisition costs which average $800,000-2.5 million for desirable oceanfront or golf course adjacent properties. Short-term vacation rentals in this market outperform long-term rentals by approximately 3-8 percentage points in gross yield, with occupancy rates typically running 65-75% during peak seasons, though investors must factor in higher operating costs including property management fees of 20-30%, frequent maintenance, and Hawaii's transient accommodation tax of 10.25%, making the net advantage over long-term rentals closer to 2-4 percentage points while requiring significantly more active management and regulatory compliance.
Airbnb occupancy rates in the Mauna Kea area of Hawaii's Big Island typically average around 65-70% annually, with significant seasonal variation that peaks during winter months (December through March) at 80-85% occupancy when mainland visitors escape cold weather and whale watching season attracts tourists. Summer months (June through August) see moderate occupancy of 70-75%, while shoulder seasons (April-May and September-November) drop to 55-65% occupancy. The area experiences particularly high demand during major astronomical events due to its proximity to world-class observatories, and holiday periods like Christmas and New Year can reach 90%+ occupancy. Compared to Hawaii's statewide Airbnb average of approximately 72% and the national average of 48-52%, Mauna Kea performs well above national benchmarks but slightly below the state average, primarily due to its more remote location and specialized appeal to astronomy enthusiasts and nature lovers rather than beach-focused tourists who prefer coastal areas like Waikiki or Maui.
The Mauna Kea Resort area stands out as the premier Airbnb investment location due to its luxury beachfront properties, world-class golf courses, and proximity to high-end resorts that attract affluent travelers willing to pay premium rates year-round. Waimea (Kamuela) offers excellent investment potential with its upcountry charm, cooler climate, and proximity to both Mauna Kea's beaches and the mountain's stargazing opportunities, appealing to visitors seeking authentic Hawaiian ranch country experiences. The Kohala Coast provides strong rental demand through its collection of luxury resorts, pristine beaches, and historical sites, with properties commanding high nightly rates due to the area's reputation as a premium destination. Puako presents opportunities for beachfront and near-beach rentals with excellent snorkeling access and a more residential feel that attracts families and repeat visitors seeking quieter luxury accommodations. Waikoloa offers diverse investment options from resort condos to vacation homes, benefiting from established tourism infrastructure, multiple beaches, shopping, and dining options that ensure consistent occupancy rates. Hapuna Beach area properties capitalize on one of Hawaii's most famous white sand beaches, attracting beach-focused travelers and commanding premium pricing during peak seasons. Kawaihae provides more affordable entry points for investors while still offering ocean access and proximity to major attractions, appealing to budget-conscious travelers and providing opportunities for higher rental yields on lower initial investments.
Short-term rental regulations in the Mauna Kea area of Hawaii County are governed by Hawaii County Code Chapter 25, which requires all vacation rental operators to obtain a Conditional Use Permit (CUP) and register with the county. Properties must be located in areas zoned for resort, commercial, or specifically designated residential zones that allow short-term rentals, with most residential areas prohibiting such use. Occupancy limits are typically set at two persons per bedroom plus two additional guests, with a maximum of 10-12 occupants depending on the property size and septic capacity. Owner-occupancy is not required for legally permitted vacation rentals, but operators must designate a local contact person available 24/7 for guest issues. The registration process involves submitting applications to the Planning Department, paying fees ranging from $500-2,000, obtaining neighbor notifications, and potentially attending public hearings. Recent changes since 2019-2021 have included stricter enforcement of unpermitted rentals, increased penalties up to $10,000 per violation, mandatory tax registration with the state, and enhanced monitoring through platforms like Airbnb and VRBO sharing host information with county officials.
Short-term rentals in Mauna Kea, Hawaii are subject to multiple fees and taxes including Hawaii's Transient Accommodations Tax (TAT) of 10.25% on gross rental income, Hawaii General Excise Tax (GET) of 4.712% on gross receipts, and Hawaii County's additional TAT of 3% for a combined rate of approximately 17.962%. Property owners must obtain a Nonconforming Use Certificate which costs around $500-$1,000 initially, plus annual renewal fees of approximately $300-$500. A Transient Vacation Rental permit is required with application fees ranging from $1,500-$2,500 and annual renewal costs of $750-$1,200. Additional requirements include a General Excise Tax license ($20 registration fee), fire safety inspections ($150-$300 annually), and potential homeowner association fees if applicable. Properties must also comply with zoning requirements and may face penalties of $1,000-$10,000 per day for operating without proper permits, with some areas requiring special use permits costing $3,000-$5,000 in application fees plus potential legal and consulting costs.
Investing in Airbnb properties in Mauna Kea, Hawaii, presents a unique and niche investment opportunity. Current market conditions are heavily influenced by Mauna Kea's status as a scientific and cultural landmark, rather than a typical beach tourism destination. Tourism trends are primarily driven by astronomy enthusiasts, researchers, and those seeking unique, high-altitude experiences, which creates a specialized but consistent demand for short-term rentals. Property values on Mauna Kea itself are extremely high and often involve unique land use restrictions due to its protected status and astronomical observatories. However, properties in nearby communities offering views or access to Mauna Kea can offer significant investment potential, especially if catering to the specific demographic interested in the mountain's activities and observatories. The investment potential lies in attracting this dedicated visitor base, but it's crucial to navigate strict regulations and respect the cultural significance of the area, which may impact rental operations and profitability.
Based on available market data and property management reports, Airbnb properties in the Mauna Kea area of Hawaii's Big Island typically generate monthly revenues ranging from $3,500 to $12,000, with luxury properties and those with ocean views commanding the higher end of this spectrum. Seasonal variations show peak earnings during winter months (December through March) when mainland visitors escape cold weather, with revenues often increasing 40-60% above summer averages, while shoulder seasons in spring and fall see moderate occupancy rates with monthly earnings around $4,000-$7,000 for standard properties. Key factors significantly affecting earnings include proximity to beaches and resort amenities, property size and luxury level, ocean or mountain views, pool availability, and professional property management services, with oceanfront properties consistently outperforming inland locations by approximately 30-50% in revenue generation. Occupancy rates in the area typically range from 65-85% during peak season and 45-65% during slower periods, with average daily rates varying from $200-$600 depending on property type and amenities. Sources for this data include vacation rental management company reports, real estate investment analyses, and hospitality industry market studies focusing on Hawaii's short-term rental market performance.
Airbnb investments in the Mauna Kea area of Hawaii's Big Island typically generate ROI between 8-15% annually, with luxury properties near Mauna Kea Beach Resort and Hapuna Beach achieving the higher end of this range due to premium nightly rates averaging $400-800 for vacation rentals compared to long-term rental yields of 4-7%. The payback period for initial investment generally ranges from 7-12 years, depending on property acquisition costs which average $800,000-2.5 million for desirable oceanfront or golf course adjacent properties. Short-term vacation rentals in this market outperform long-term rentals by approximately 3-8 percentage points in gross yield, with occupancy rates typically running 65-75% during peak seasons, though investors must factor in higher operating costs including property management fees of 20-30%, frequent maintenance, and Hawaii's transient accommodation tax of 10.25%, making the net advantage over long-term rentals closer to 2-4 percentage points while requiring significantly more active management and regulatory compliance.
Airbnb occupancy rates in the Mauna Kea area of Hawaii's Big Island typically average around 65-70% annually, with significant seasonal variation that peaks during winter months (December through March) at 80-85% occupancy when mainland visitors escape cold weather and whale watching season attracts tourists. Summer months (June through August) see moderate occupancy of 70-75%, while shoulder seasons (April-May and September-November) drop to 55-65% occupancy. The area experiences particularly high demand during major astronomical events due to its proximity to world-class observatories, and holiday periods like Christmas and New Year can reach 90%+ occupancy. Compared to Hawaii's statewide Airbnb average of approximately 72% and the national average of 48-52%, Mauna Kea performs well above national benchmarks but slightly below the state average, primarily due to its more remote location and specialized appeal to astronomy enthusiasts and nature lovers rather than beach-focused tourists who prefer coastal areas like Waikiki or Maui.
The Mauna Kea Resort area stands out as the premier Airbnb investment location due to its luxury beachfront properties, world-class golf courses, and proximity to high-end resorts that attract affluent travelers willing to pay premium rates year-round. Waimea (Kamuela) offers excellent investment potential with its upcountry charm, cooler climate, and proximity to both Mauna Kea's beaches and the mountain's stargazing opportunities, appealing to visitors seeking authentic Hawaiian ranch country experiences. The Kohala Coast provides strong rental demand through its collection of luxury resorts, pristine beaches, and historical sites, with properties commanding high nightly rates due to the area's reputation as a premium destination. Puako presents opportunities for beachfront and near-beach rentals with excellent snorkeling access and a more residential feel that attracts families and repeat visitors seeking quieter luxury accommodations. Waikoloa offers diverse investment options from resort condos to vacation homes, benefiting from established tourism infrastructure, multiple beaches, shopping, and dining options that ensure consistent occupancy rates. Hapuna Beach area properties capitalize on one of Hawaii's most famous white sand beaches, attracting beach-focused travelers and commanding premium pricing during peak seasons. Kawaihae provides more affordable entry points for investors while still offering ocean access and proximity to major attractions, appealing to budget-conscious travelers and providing opportunities for higher rental yields on lower initial investments.
Short-term rental regulations in the Mauna Kea area of Hawaii County are governed by Hawaii County Code Chapter 25, which requires all vacation rental operators to obtain a Conditional Use Permit (CUP) and register with the county. Properties must be located in areas zoned for resort, commercial, or specifically designated residential zones that allow short-term rentals, with most residential areas prohibiting such use. Occupancy limits are typically set at two persons per bedroom plus two additional guests, with a maximum of 10-12 occupants depending on the property size and septic capacity. Owner-occupancy is not required for legally permitted vacation rentals, but operators must designate a local contact person available 24/7 for guest issues. The registration process involves submitting applications to the Planning Department, paying fees ranging from $500-2,000, obtaining neighbor notifications, and potentially attending public hearings. Recent changes since 2019-2021 have included stricter enforcement of unpermitted rentals, increased penalties up to $10,000 per violation, mandatory tax registration with the state, and enhanced monitoring through platforms like Airbnb and VRBO sharing host information with county officials.
Short-term rentals in Mauna Kea, Hawaii are subject to multiple fees and taxes including Hawaii's Transient Accommodations Tax (TAT) of 10.25% on gross rental income, Hawaii General Excise Tax (GET) of 4.712% on gross receipts, and Hawaii County's additional TAT of 3% for a combined rate of approximately 17.962%. Property owners must obtain a Nonconforming Use Certificate which costs around $500-$1,000 initially, plus annual renewal fees of approximately $300-$500. A Transient Vacation Rental permit is required with application fees ranging from $1,500-$2,500 and annual renewal costs of $750-$1,200. Additional requirements include a General Excise Tax license ($20 registration fee), fire safety inspections ($150-$300 annually), and potential homeowner association fees if applicable. Properties must also comply with zoning requirements and may face penalties of $1,000-$10,000 per day for operating without proper permits, with some areas requiring special use permits costing $3,000-$5,000 in application fees plus potential legal and consulting costs.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Mauna Kea, Hawaii, begin by researching Hawaii County's strict short-term rental regulations, as the Big Island requires a Nonconforming Use Certificate (NUC) for properties established before 2018 or a Conditional Permit for newer properties, with limited permits available and costs ranging $5,000-$15,000. Contact Hawaii County Planning Department to verify zoning compliance and apply for necessary permits, noting that Mauna Kea's rural areas may have additional restrictions due to cultural sensitivity and environmental protection. Find suitable property by working with local real estate agents familiar with vacation rental regulations, focusing on areas zoned for short-term rentals and considering proximity to Mauna Kea's attractions while respecting sacred land designations. Furnish the property with high-quality, durable furniture suitable for Hawaii's climate, including essentials like air conditioning, quality bedding, kitchen appliances, and outdoor furniture, budgeting approximately $20,000-$40,000 for a complete setup. List your property on Airbnb and other platforms like VRBO, emphasizing unique Mauna Kea features such as stargazing opportunities, proximity to observatories, and volcanic landscapes, with professional photography showcasing mountain views and local attractions. Manage the property by establishing relationships with local cleaning services, maintenance contractors, and property management companies familiar with the area's remote location, implementing 24/7 guest communication systems, and maintaining compliance with Hawaii's transient accommodations tax (currently 10.25%) and general excise tax (4.712%), while respecting local community guidelines and cultural practices specific to the sacred Mauna Kea region.
For identifying profitable short-term rental properties in Mauna Kea, Hawaii, focus on locations within 10-15 minutes of Mauna Kea Beach or with direct ocean views, as proximity to world-class beaches and astronomical observatories drives demand. Target properties with 3-4 bedrooms, outdoor spaces like lanais or pools, modern kitchens, and parking for multiple vehicles, as families and groups visiting for stargazing or beach activities prefer these amenities. Analyze pricing using AirDNA and Mashvisor to benchmark against similar properties, aiming for $300-600 per night depending on size and location, while monitoring seasonal fluctuations during peak winter months (December-March) when mainland visitors escape cold weather. Research competition by studying occupancy rates of existing STRs within a 5-mile radius, identifying gaps in luxury amenities or unique experiences like telescope access or cultural activities. Utilize Hawaii-specific resources including the Hawaii Tourism Authority data, local vacation rental management companies like RedAwning or Vacasa for market insights, and ensure compliance with Hawaii County's short-term rental regulations which require proper permits and tax registration, while leveraging platforms like VRBO and Airbnb analytics to track performance metrics and optimize pricing strategies based on local events such as Merrie Monarch Festival or peak astronomical viewing seasons.
To obtain an Airbnb/STR permit in Mauna Kea, Hawaii, you must apply through Hawaii County's Planning Department as the area falls under their jurisdiction for short-term rental regulations. Begin by submitting a Conditional Permit application online through the Hawaii County Planning Department website or in person at their Hilo office located at 101 Pauahi Street. Required documents include a completed application form, property deed or lease agreement, tax map key information, site plan showing the rental unit location, floor plans, parking layout, septic system approval if applicable, and neighbor notification affidavits within 300 feet of the property. The application fee is approximately $1,500 plus additional costs for public hearing notices (around $200-400) and potential consultant fees. The timeline typically ranges from 6-12 months due to the conditional permit process requiring Planning Commission review and public hearings. Specific Mauna Kea requirements include compliance with rural zoning restrictions, demonstration that the rental won't negatively impact the rural character of the area, adequate parking provisions (minimum 2 spaces), proper waste management systems due to limited infrastructure, and adherence to building codes for high-elevation properties including wind and seismic requirements. Properties must also meet fire safety standards and have emergency evacuation plans due to the remote location and potential volcanic hazards in the region.
Short-term rentals (STRs) on Mauna Kea in Hawaii County are heavily restricted and largely prohibited due to zoning regulations and environmental protections. Hawaii County's Ordinance 19-81, enacted in 2019, severely limited new STR permits and grandfathered only existing legal operations, with most areas around Mauna Kea designated as agricultural or conservation zones where STRs are not permitted. The Mauna Kea region, particularly areas above 2,000 feet elevation, falls under strict land use controls that prioritize astronomical research, cultural preservation, and environmental protection over tourism accommodations. Current legal status requires any existing STR operations to have obtained proper permits before the 2019 ordinance cutoff, with new applications generally prohibited in most Mauna Kea areas. Violations can result in fines up to $10,000 per day, and enforcement has increased significantly since 2020. The few legal STRs that may exist in lower elevation areas near Mauna Kea must comply with strict occupancy limits, parking requirements, and noise restrictions, while the summit region and most slopes remain completely off-limits to commercial short-term rental operations.
The best areas for Airbnb investment around Mauna Kea, Hawaii include the Waimea/Kamuela district, which attracts astronomy enthusiasts visiting the Mauna Kea Observatories and offers a cooler climate at higher elevation that appeals to visitors seeking respite from coastal heat. The Kohala Coast, particularly around Waikoloa and Mauna Lani, provides luxury resort proximity and attracts high-end tourists willing to pay premium rates for vacation rentals near world-class golf courses and beaches. The Hamakua Coast, including areas near Honokaa and Waimea, offers scenic rural settings that appeal to visitors seeking authentic Hawaiian experiences and serves as a base for exploring waterfalls, botanical gardens, and local farms. The Parker Ranch area in Waimea attracts visitors interested in Hawaiian cowboy culture and horseback riding experiences. The Mauna Kea Beach area itself commands premium rates due to direct beach access and proximity to luxury resorts, though inventory is limited and prices are highest, making it suitable for investors with substantial capital seeking maximum rental income from affluent travelers.
Airbnb properties in Mauna Kea, Hawaii are subject to multiple lodging taxes including the Hawaii Transient Accommodations Tax (TAT) of 10.25% and Hawaii General Excise Tax (GET) of 4.712% on gross rental income, with some counties adding additional surcharges that can bring total tax rates to approximately 16-18%. The TAT applies to stays of less than 180 consecutive days and is collected from guests at the time of booking, while GET is imposed on the host's gross rental income. Airbnb typically collects and remits TAT directly to the Hawaii Department of Taxation on behalf of hosts for bookings made through their platform, but hosts remain responsible for registering for and paying GET monthly or quarterly depending on their income level. Hawaii County may impose additional transient vacation rental taxes of 1-3% in certain areas. Exemptions are limited but may include stays exceeding 180 consecutive days for TAT purposes, and properties used primarily as the owner's residence with minimal rental activity may qualify for certain GET exemptions, though most short-term rental operators will be subject to the full tax obligations regardless of property size or rental frequency.
To start an Airbnb in Mauna Kea, Hawaii, the total costs would be approximately $1,850,000-$2,100,000. Property purchase represents the largest expense at $1,500,000-$1,800,000 for a median-priced home in this premium Big Island location near the observatories and luxury resorts. Furnishing costs would range $40,000-$60,000 for high-quality furniture, appliances, linens, and décor suitable for vacation rental guests expecting luxury accommodations. Initial setup including professional photography, listing creation, welcome materials, and technology would cost $3,000-$5,000. Permits and fees including Hawaii GET license, county permits, and potential homeowner association approvals would total $2,000-$4,000. Insurance including vacation rental coverage and liability protection would cost $8,000-$12,000 annually. Utilities including electricity, water, internet, cable, and trash service would run $800-$1,200 monthly. First six months operating costs including utilities ($4,800-$7,200), cleaning services ($3,600-$6,000), maintenance reserves ($2,000-$3,000), marketing ($1,000-$2,000), and property management if outsourced ($15,000-$25,000) would total approximately $26,400-$43,200, bringing the complete startup investment to nearly $2.1 million for this exclusive Hawaiian mountain location.
Airbnb properties in Mauna Kea, Hawaii demonstrate strong profitability potential with average nightly rates ranging from $200-500 for standard properties and $800-2,000 for luxury accommodations, generating annual revenues of $75,000-300,000 for well-managed properties with 60-70% occupancy rates. Operating expenses typically consume 40-50% of gross revenue, including cleaning fees ($100-200 per turnover), property management (15-25%), utilities ($300-500 monthly), insurance ($2,000-5,000 annually), and maintenance costs averaging $8,000-15,000 yearly due to volcanic ash and humidity challenges. Net profit margins generally range from 25-40% for successful operators, with properties featuring unique amenities like stargazing decks, hot tubs, and proximity to Mauna Kea Observatory commanding premium rates. Success factors include strategic location within 30 minutes of the summit, professional photography highlighting astronomical viewing opportunities, partnerships with local tour operators, and maintaining consistent 4.8+ star ratings through exceptional guest experiences. Case studies from 2022-2023 show that luxury properties near Waimea with dedicated stargazing facilities achieved average daily rates of $1,200 and annual profits exceeding $180,000, while standard vacation rentals averaged $85,000 in annual profit, making Mauna Kea one of Hawaii's most profitable Airbnb markets due to its unique astronomical tourism appeal and limited accommodation supply.
Airbnb investments in Mauna Kea, Hawaii typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10%, driven by the area's proximity to world-class observatories, luxury resorts, and unique volcanic landscapes that attract high-paying guests year-round. Properties in this market, particularly those with ocean or mountain views, can achieve average daily rates of $300-500 during peak seasons (December-April and June-August) with occupancy rates of 65-75%, leading to gross rental yields of 10-15% before expenses. Initial profitability typically occurs within 18-24 months for well-positioned properties, with break-even cash flow often achieved in the first year due to Hawaii's strong tourism demand and limited vacation rental inventory. The premium location near Mauna Kea Resort and Hapuna Beach, combined with the area's reputation for luxury accommodations, allows investors to command higher nightly rates compared to other Big Island locations, though success depends heavily on property condition, marketing effectiveness, and seasonal demand fluctuations that can impact annual performance by 15-20%.
STRSearch is a national platform that specializes in identifying profitable short-term rental properties including Airbnb investments in Mauna Kea, Hawaii. Local real estate agents serving the Big Island market include Coldwell Banker Island Properties, Hawaii Life Real Estate Brokers, and Compass Hawaii, with agents like those at Big Island Realty and Mauna Kea Realty having specific expertise in vacation rental properties around the Mauna Kea resort area. National services include Mashvisor, which provides Airbnb analytics and investment property search tools, AirDNA for market data and revenue projections, and Awning for short-term rental investment guidance. Local property management companies that also help investors identify opportunities include RedAwning, Elite Pacific Properties, and Big Island Vacation Rentals. Additional services include Roofstock, which occasionally features Hawaii properties, and local investment groups like Hawaii Real Estate Investors Association that provide networking and deal flow opportunities for Airbnb investors targeting the Mauna Kea market.

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