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Find Your Airbnb InvestmentInvesting in Airbnb properties in McKenzie, Tennessee, presents a nuanced opportunity that warrants careful consideration. Current market conditions in McKenzie reflect a smaller, more localized economy compared to major metropolitan areas, meaning property values are likely to be more stable but with potentially slower appreciation. Tourism trends in McKenzie are primarily driven by its local university, Bethel University, and regional events, which could create periodic demand spikes rather than consistent, year-round tourist traffic. Therefore, while there's investment potential, it might be characterized by specific peak seasons related to academic calendars or local festivals. Investors should also consider the local regulations regarding short-term rentals, which in smaller towns can be less developed or more restrictive depending on community priorities. Overall, a successful Airbnb investment in McKenzie would likely depend on targeting specific niches, such as visiting families of university students or attendees of local events, and managing expectations regarding occupancy rates and seasonal fluctuations.
Based on available market data and regional analysis, Airbnb properties in McKenzie, Tennessee typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,600 per month depending on property size and amenities. Seasonal variations show peak earnings during summer months and fall hunting season, with revenues increasing approximately 25-40% above baseline rates, while winter months typically see a 15-20% decrease in bookings and pricing power. Properties with 2-3 bedrooms, outdoor amenities like fire pits or fishing access, and proximity to Kentucky Lake or local hunting areas command premium rates, while factors such as property condition, professional photography, responsive host communication, and competitive pricing significantly impact occupancy rates which average 60-75% for well-managed listings in the area. The rural location benefits from lower competition compared to major metropolitan markets but also faces challenges with limited year-round tourism demand, making hunting season, lake activities, and weekend getaway bookings primary revenue drivers for most successful hosts in the McKenzie market.
Airbnb investments in McKenzie, Tennessee typically generate ROI between 8-12% annually, with payback periods averaging 7-9 years due to the area's moderate tourism demand and lower property acquisition costs ranging from $80,000-$150,000 for suitable investment properties. The market benefits from proximity to Paris Landing State Park and Kentucky Lake recreational activities, allowing for average daily rates of $75-$110 and occupancy rates around 45-60% during peak seasons. Compared to traditional long-term rentals in McKenzie that yield approximately 6-8% ROI with more predictable monthly income of $600-$900, short-term rentals offer higher revenue potential but require more active management and face seasonal fluctuations. The break-even point for Airbnb properties typically occurs within 18-24 months of operation, factoring in furnishing costs, cleaning fees, and platform commissions, while long-term rentals generally achieve positive cash flow within 6-12 months but with lower overall returns.
Based on available data, Airbnb occupancy rates in McKenzie, Tennessee average approximately 45-55% annually, with significant seasonal variation where summer months (June-August) see peak occupancy rates of 65-75% due to increased tourism and outdoor activities, while winter months (December-February) drop to 30-40% occupancy. Spring and fall maintain moderate rates around 50-60%, with particular strength during hunting season in autumn. McKenzie's occupancy rates typically run 5-10 percentage points below Tennessee's state average of 55-65% and significantly below national averages of 65-70%, primarily due to its rural location and smaller tourism market compared to major destinations like Nashville or Gatlinburg. The area benefits from proximity to Kentucky Lake and Land Between the Lakes recreation area, which drives summer demand, but lacks the year-round attractions that sustain higher occupancy rates in urban markets, resulting in more pronounced seasonal fluctuations than state and national averages.
The downtown McKenzie area offers excellent Airbnb potential due to its proximity to the historic courthouse square, local restaurants, and antique shops, attracting visitors interested in small-town charm and typically commanding $80-120 per night. The neighborhoods near McKenzie High School and the recreational complex appeal to families visiting for sporting events and school activities, with properties averaging $70-100 nightly and benefiting from consistent weekend bookings. Areas around Bethel University provide strong rental demand from visiting families, prospective students, and academic conference attendees, with pricing power of $90-130 per night due to limited local hotel options. The residential streets near McKenzie's medical facilities attract medical professionals and patients' families, offering steady mid-week occupancy at $75-110 nightly rates. Properties close to the Carroll County Fairgrounds benefit from seasonal spikes during fair time and other community events, typically earning $85-125 per night with strong summer bookings. The quiet neighborhoods along Highway 79 appeal to travelers seeking peaceful retreats while maintaining easy access to Nashville (90 minutes away), commanding $70-105 nightly with appeal to both leisure and business travelers.
Short-term rental regulations in McKenzie, Tennessee are primarily governed at the county level through Weakley County ordinances, as the small city of approximately 5,400 residents has limited municipal STR regulations. Property owners must obtain a business license from the city and register with the Tennessee Department of Revenue for tax collection purposes, with the state requiring a 7% occupancy tax on rentals under 30 days. Occupancy limits typically follow the "2+1 rule" allowing two guests per bedroom plus one additional guest, though specific limits may vary by property size and zoning designation. Owner-occupancy requirements are generally not mandated for short-term rentals in McKenzie, unlike some larger Tennessee cities, allowing for non-resident ownership of STR properties. Zoning restrictions primarily limit short-term rentals to residential and mixed-use areas, with some restrictions in purely residential neighborhoods requiring conditional use permits or special exceptions. The registration process involves submitting applications to both city and county authorities, providing proof of insurance, safety inspections for properties over certain occupancy thresholds, and maintaining current contact information for a local representative if the owner is not resident. Recent regulatory changes since 2022 have included stricter noise ordinances, enhanced parking requirements of one space per two guests, and increased penalties for violations, with the county implementing a complaint-driven enforcement system that can result in permit revocation after multiple violations.
Short-term rentals in McKenzie, Tennessee are subject to several fees and taxes including Tennessee state sales tax of 7%, local sales tax of approximately 2.25%, and a state lodging tax of 1.5% on gross rental receipts. The city of McKenzie requires short-term rental operators to obtain a business license costing approximately $50-75 annually, along with a short-term rental permit fee of around $100-150 per year. Property owners must also pay standard property taxes which average 0.64% of assessed value in Weakley County, and may be subject to additional tourism promotion taxes of 1-2% depending on local ordinances. Fire safety inspections may cost $75-100 annually, and operators typically need liability insurance ranging from $200-500 per year. Some properties may require zoning compliance fees of $25-50, and there could be additional municipal fees for waste management or parking permits ranging from $25-75 annually depending on the specific location and property type within McKenzie city limits.
Investing in Airbnb properties in McKenzie, Tennessee, presents a nuanced opportunity that warrants careful consideration. Current market conditions in McKenzie reflect a smaller, more localized economy compared to major metropolitan areas, meaning property values are likely to be more stable but with potentially slower appreciation. Tourism trends in McKenzie are primarily driven by its local university, Bethel University, and regional events, which could create periodic demand spikes rather than consistent, year-round tourist traffic. Therefore, while there's investment potential, it might be characterized by specific peak seasons related to academic calendars or local festivals. Investors should also consider the local regulations regarding short-term rentals, which in smaller towns can be less developed or more restrictive depending on community priorities. Overall, a successful Airbnb investment in McKenzie would likely depend on targeting specific niches, such as visiting families of university students or attendees of local events, and managing expectations regarding occupancy rates and seasonal fluctuations.
Based on available market data and regional analysis, Airbnb properties in McKenzie, Tennessee typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,600 per month depending on property size and amenities. Seasonal variations show peak earnings during summer months and fall hunting season, with revenues increasing approximately 25-40% above baseline rates, while winter months typically see a 15-20% decrease in bookings and pricing power. Properties with 2-3 bedrooms, outdoor amenities like fire pits or fishing access, and proximity to Kentucky Lake or local hunting areas command premium rates, while factors such as property condition, professional photography, responsive host communication, and competitive pricing significantly impact occupancy rates which average 60-75% for well-managed listings in the area. The rural location benefits from lower competition compared to major metropolitan markets but also faces challenges with limited year-round tourism demand, making hunting season, lake activities, and weekend getaway bookings primary revenue drivers for most successful hosts in the McKenzie market.
Airbnb investments in McKenzie, Tennessee typically generate ROI between 8-12% annually, with payback periods averaging 7-9 years due to the area's moderate tourism demand and lower property acquisition costs ranging from $80,000-$150,000 for suitable investment properties. The market benefits from proximity to Paris Landing State Park and Kentucky Lake recreational activities, allowing for average daily rates of $75-$110 and occupancy rates around 45-60% during peak seasons. Compared to traditional long-term rentals in McKenzie that yield approximately 6-8% ROI with more predictable monthly income of $600-$900, short-term rentals offer higher revenue potential but require more active management and face seasonal fluctuations. The break-even point for Airbnb properties typically occurs within 18-24 months of operation, factoring in furnishing costs, cleaning fees, and platform commissions, while long-term rentals generally achieve positive cash flow within 6-12 months but with lower overall returns.
Based on available data, Airbnb occupancy rates in McKenzie, Tennessee average approximately 45-55% annually, with significant seasonal variation where summer months (June-August) see peak occupancy rates of 65-75% due to increased tourism and outdoor activities, while winter months (December-February) drop to 30-40% occupancy. Spring and fall maintain moderate rates around 50-60%, with particular strength during hunting season in autumn. McKenzie's occupancy rates typically run 5-10 percentage points below Tennessee's state average of 55-65% and significantly below national averages of 65-70%, primarily due to its rural location and smaller tourism market compared to major destinations like Nashville or Gatlinburg. The area benefits from proximity to Kentucky Lake and Land Between the Lakes recreation area, which drives summer demand, but lacks the year-round attractions that sustain higher occupancy rates in urban markets, resulting in more pronounced seasonal fluctuations than state and national averages.
The downtown McKenzie area offers excellent Airbnb potential due to its proximity to the historic courthouse square, local restaurants, and antique shops, attracting visitors interested in small-town charm and typically commanding $80-120 per night. The neighborhoods near McKenzie High School and the recreational complex appeal to families visiting for sporting events and school activities, with properties averaging $70-100 nightly and benefiting from consistent weekend bookings. Areas around Bethel University provide strong rental demand from visiting families, prospective students, and academic conference attendees, with pricing power of $90-130 per night due to limited local hotel options. The residential streets near McKenzie's medical facilities attract medical professionals and patients' families, offering steady mid-week occupancy at $75-110 nightly rates. Properties close to the Carroll County Fairgrounds benefit from seasonal spikes during fair time and other community events, typically earning $85-125 per night with strong summer bookings. The quiet neighborhoods along Highway 79 appeal to travelers seeking peaceful retreats while maintaining easy access to Nashville (90 minutes away), commanding $70-105 nightly with appeal to both leisure and business travelers.
Short-term rental regulations in McKenzie, Tennessee are primarily governed at the county level through Weakley County ordinances, as the small city of approximately 5,400 residents has limited municipal STR regulations. Property owners must obtain a business license from the city and register with the Tennessee Department of Revenue for tax collection purposes, with the state requiring a 7% occupancy tax on rentals under 30 days. Occupancy limits typically follow the "2+1 rule" allowing two guests per bedroom plus one additional guest, though specific limits may vary by property size and zoning designation. Owner-occupancy requirements are generally not mandated for short-term rentals in McKenzie, unlike some larger Tennessee cities, allowing for non-resident ownership of STR properties. Zoning restrictions primarily limit short-term rentals to residential and mixed-use areas, with some restrictions in purely residential neighborhoods requiring conditional use permits or special exceptions. The registration process involves submitting applications to both city and county authorities, providing proof of insurance, safety inspections for properties over certain occupancy thresholds, and maintaining current contact information for a local representative if the owner is not resident. Recent regulatory changes since 2022 have included stricter noise ordinances, enhanced parking requirements of one space per two guests, and increased penalties for violations, with the county implementing a complaint-driven enforcement system that can result in permit revocation after multiple violations.
Short-term rentals in McKenzie, Tennessee are subject to several fees and taxes including Tennessee state sales tax of 7%, local sales tax of approximately 2.25%, and a state lodging tax of 1.5% on gross rental receipts. The city of McKenzie requires short-term rental operators to obtain a business license costing approximately $50-75 annually, along with a short-term rental permit fee of around $100-150 per year. Property owners must also pay standard property taxes which average 0.64% of assessed value in Weakley County, and may be subject to additional tourism promotion taxes of 1-2% depending on local ordinances. Fire safety inspections may cost $75-100 annually, and operators typically need liability insurance ranging from $200-500 per year. Some properties may require zoning compliance fees of $25-50, and there could be additional municipal fees for waste management or parking permits ranging from $25-75 annually depending on the specific location and property type within McKenzie city limits.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in McKenzie, Tennessee, begin by researching local zoning laws and regulations through the McKenzie City Hall and Carroll County offices, as Tennessee allows short-term rentals but municipalities may have specific requirements including business licenses, occupancy permits, and tax registration with the Tennessee Department of Revenue for state and local occupancy taxes (estimated 5-7% combined). Obtain necessary permits including a business license from McKenzie City Hall (approximately $25-50), register for Tennessee sales tax, and ensure your property meets fire safety codes and has proper smoke detectors, carbon monoxide detectors, and emergency exits as required by Tennessee fire marshal regulations. Find a suitable property by researching McKenzie's tourism attractions like nearby Kentucky Lake, Natchez Trace State Park, and proximity to Nashville (90 minutes), focusing on 2-3 bedroom homes or apartments that can accommodate 4-6 guests with estimated purchase prices ranging $80,000-150,000 for typical properties in the area. Furnish the space with essential amenities including comfortable beds, linens, towels, fully equipped kitchen, WiFi, TV, air conditioning, and local guidebooks, budgeting approximately $5,000-10,000 for complete furnishing. List your property on Airbnb, VRBO, and Booking.com with professional photos highlighting unique features, competitive pricing around $75-125 per night based on McKenzie market rates, and detailed descriptions emphasizing proximity to outdoor recreation and Nashville access. Manage your listing by maintaining 24-hour guest communication, coordinating cleaning services between stays, implementing keyless entry systems, and establishing relationships with local maintenance providers while monitoring occupancy rates and adjusting pricing seasonally to maximize revenue in this rural Tennessee market.
To identify profitable short-term rental properties in McKenzie, Tennessee, focus on locations within 2-3 miles of Kentucky Lake and Paris Landing State Park, as these areas attract fishing and outdoor enthusiasts year-round, with properties near boat ramps commanding 15-20% higher nightly rates averaging $120-180 per night. Target 2-4 bedroom homes built after 1990 with lake views, boat parking, fishing cleaning stations, and outdoor entertainment spaces like decks or fire pits, as these features can increase occupancy rates to 65-75% annually. Analyze comparable properties using AirDNA and Mashvisor to identify the $80,000-$200,000 price range that typically yields 12-18% ROI, while monitoring seasonal pricing fluctuations where summer rates peak 40% higher than winter months. Research competition by studying the 25-35 active STRs in the area, noting that properties offering boat rentals or fishing guide partnerships achieve 20% higher revenue, and utilize tools like Rabbu for market analysis, STR Helper for performance tracking, and connect with local property management companies like Tennessee Lake Rentals who understand McKenzie's tourism patterns driven by Kentucky Lake's bass fishing tournaments and state park events that create consistent demand spikes throughout the fishing season from March through November.
To obtain an Airbnb/STR permit in McKenzie, Tennessee, you must first contact the McKenzie City Hall at 16635 Highland Drive or call (731) 352-2292 to inquire about their specific short-term rental ordinance and application process. Required documents typically include a completed STR application form, proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental property, emergency contact information, and a business license application. The application fee is estimated at $150-250 annually, with additional business license fees of approximately $50-100. You'll need to schedule a property inspection with the city's building department to ensure compliance with fire safety codes, occupancy limits, and zoning requirements. McKenzie likely requires STR properties to maintain adequate parking (minimum 2 spaces), proper signage with permit numbers displayed, noise ordinance compliance with quiet hours from 10 PM to 7 AM, and maximum occupancy limits based on bedrooms plus two additional guests. The approval timeline typically takes 30-45 days from submission of complete application materials. Once approved, you must renew the permit annually and may be subject to periodic inspections to maintain compliance with local regulations.
Short-term rentals (STRs) are generally legal in McKenzie, Tennessee, as the state of Tennessee permits STRs statewide under legislation passed in 2017-2018 that prevents local governments from completely banning them. However, McKenzie, like other Tennessee municipalities, can implement reasonable regulations such as registration requirements, safety standards, occupancy limits, and zoning restrictions. The city likely requires STR operators to obtain business licenses and comply with local zoning ordinances, which may restrict or prohibit STRs in certain residential areas or require special permits. Tennessee's state law requires STR platforms like Airbnb and VRBO to collect and remit state sales tax, and local governments can impose additional occupancy taxes. McKenzie may have specific noise ordinances, parking requirements, and complaint procedures that STR operators must follow. Recent changes in Tennessee have generally favored STR operations while allowing municipalities to maintain reasonable health, safety, and welfare regulations, though specific ordinances in McKenzie may have been updated in recent years to address neighborhood concerns or operational standards.
The best areas for Airbnb investment in McKenzie, Tennessee include the historic downtown district near Main Street, which attracts visitors interested in small-town charm and local events like the annual McKenzie Christmas Parade and summer festivals. The residential neighborhoods surrounding McKenzie High School and along Highway 79 offer good potential due to their proximity to Paris Landing State Park (20 minutes away) and Kentucky Lake recreational activities, drawing weekend tourists and fishing enthusiasts. Areas near the McKenzie Regional Airport provide opportunities for business travelers and those visiting nearby manufacturing facilities including Kellogg's plant in nearby Paris. The neighborhoods around Bethel University in McKenzie proper benefit from visiting families during graduation ceremonies, sports events, and academic conferences. Properties within walking distance of the downtown antique shops and the historic L&N Railroad depot appeal to heritage tourists exploring West Tennessee's railroad history, while homes near the city's medical facilities attract medical tourism and visiting healthcare professionals serving the rural community.
Airbnb properties in McKenzie, Tennessee are subject to Tennessee state sales tax of 7% on short-term rental accommodations, which is automatically collected by Airbnb through their platform and remitted directly to the Tennessee Department of Revenue on behalf of hosts. Additionally, Carroll County (where McKenzie is located) imposes a local hotel/motel tax of approximately 5% on transient accommodations under 30 days, which hosts must typically collect from guests and remit quarterly to the county clerk's office using Form HOT-1 by the 20th of the month following each quarter. The City of McKenzie may also impose a local occupancy tax of around 3-5% on short-term rentals, requiring separate registration with the city and monthly or quarterly remittance depending on volume. Properties rented for 30 days or longer are generally exempt from these occupancy taxes, and some jurisdictions may provide exemptions for stays related to medical treatment or government business, though hosts should verify current rates and procedures with the Tennessee Department of Revenue, Carroll County, and McKenzie city offices as tax rates and collection methods can change.
Starting an Airbnb in McKenzie, Tennessee requires approximately $180,000-220,000 in total initial investment. Property purchase costs around $150,000 based on the median home price in rural Tennessee markets like McKenzie. Furnishing a 2-3 bedroom property typically costs $15,000-20,000 including beds, linens, kitchen essentials, living room furniture, and appliances from retailers like IKEA, Wayfair, and local furniture stores. Initial setup expenses including professional photography, listing creation, and basic renovations total approximately $3,000-5,000. Permits and fees vary but generally include business license ($50-200), short-term rental permit if required by the city ($100-500), and potential HOA approval fees. Insurance costs around $1,200-1,800 annually for short-term rental coverage through companies like Proper Insurance or CBIZ. Utility setup and deposits for electricity, water, internet, and cable total roughly $500-800. First six months of operating costs including utilities ($150/month), cleaning supplies ($100/month), maintenance reserves ($200/month), property management software like Airbnb or VRBO fees (3% of bookings), and marketing expenses total approximately $3,000-4,000, assuming moderate occupancy rates during the initial period.
Airbnb properties in McKenzie, Tennessee, typically generate modest profitability with average annual revenues ranging from $15,000-$35,000 for whole-home listings, depending on property size and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($50-75 per turnover), utilities ($150-200 monthly), property management (15-25% of revenue), insurance ($1,200-2,000 annually), and maintenance costs. Properties within 10 miles of McKenzie's downtown area and those featuring amenities like hot tubs or proximity to Kentucky Lake tend to achieve higher occupancy rates of 45-65% compared to basic listings at 25-40%. A typical 3-bedroom home generating $28,000 annually might incur $16,000 in expenses, yielding a net profit margin of approximately 43% or $12,000. Success factors include competitive pricing ($80-120 per night), professional photography, responsive host communication, and strategic positioning near outdoor recreation areas. Properties owned by hosts like those managing multiple units in the broader Carroll County area report improved economies of scale, with per-unit expenses decreasing as portfolio size increases, though McKenzie's smaller market size limits scalability compared to Nashville or Memphis markets.
Airbnb investments in McKenzie, Tennessee typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14%, based on the area's growing tourism market driven by proximity to Kentucky Lake and Paris Landing State Park. Properties in McKenzie generally achieve profitability within 18-24 months, with average nightly rates of $85-120 for 2-3 bedroom homes and occupancy rates of 65-75% annually. The market benefits from consistent demand from lake visitors, hunters, and travelers exploring the Tennessee River region, with peak seasons during summer months and hunting season generating higher returns. Initial investment costs are relatively low compared to major metropolitan areas, with median property prices around $150,000-250,000, allowing investors to achieve positive cash flow typically within the first year of operation when factoring in mortgage payments, maintenance, and management costs.
STRSearch is a leading national platform that helps investors identify profitable short-term rental properties in McKenzie, Tennessee, providing market analysis and investment metrics. Local real estate agents like Realty Executives of Paris and Century 21 Platinum Partners serve the McKenzie area and have experience with investment properties suitable for Airbnb conversions. National services include Mashvisor, which offers Airbnb analytics and property search tools, AirDNA for market data and revenue projections, and Awning for turnkey Airbnb investment properties. BiggerPockets connects investors with local agents and provides educational resources, while Roofstock focuses on single-family rental investments that can be converted to short-term rentals. Local property management companies like Tennessee Valley Property Management and West Tennessee Property Services can assist with ongoing Airbnb operations. Additional national platforms include Vacasa for property management, RedAwning for vacation rental analytics, and AllTheRooms for market intelligence in the McKenzie and broader Henry County market.

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