Is Midway, Kentucky Good for Airbnb Investment?

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Midway, Kentucky Airbnb Investment Overview

Is Airbnb a Good Investment in Midway, Kentucky?

Investing in Airbnb properties in Midway, Kentucky, presents a unique opportunity given the city's strategic location and equestrian heritage. Midway's market is characterized by its proximity to Lexington, its designation as a National Historic Landmark district, and its position in the heart of Kentucky's Bluegrass region, which attracts visitors year-round for horse racing events, bourbon tourism, and historic tours. The town's charm and accessibility to major attractions like Keeneland Race Course and numerous bourbon distilleries support steady occupancy rates for short-term rentals. While property values remain relatively affordable compared to larger markets, making initial investments more accessible, the potential for consistent rental income is driven by Kentucky's growing tourism industry and Midway's appeal as a quaint base for exploring the region. Investors should, however, consider the smaller market size and seasonal fluctuations in tourism, which can impact year-round profitability.

How Much Does an Average Airbnb Earn in Midway?

Based on available market data and regional analysis, Airbnb properties in Midway, Kentucky typically generate monthly revenues ranging from $800 to $2,500, with most hosts earning between $1,200 to $1,800 per month depending on property size and amenities. Seasonal variations show peak earnings during spring and fall months when Kentucky's horse racing season and pleasant weather drive tourism, with revenues increasing by approximately 25-40% during these periods compared to winter months. Summer months maintain moderate performance due to family travel, while January through March typically see the lowest occupancy rates and revenues dropping to the lower end of the range. Key factors affecting earnings include proximity to Keeneland Race Course and Woodford Reserve Distillery, property size and quality, professional photography and listing optimization, responsive host communication, and competitive pricing strategies that account for local events and seasonal demand fluctuations. Properties offering unique experiences such as horse farm stays or bourbon trail accommodations command premium rates, often exceeding $200 per night compared to standard accommodations averaging $75-125 nightly, with successful hosts maintaining occupancy rates between 60-75% annually through strategic marketing and guest experience management.

Airbnb Return on Investment in Midway

Airbnb investments in Midway, Kentucky typically generate ROI between 8-12% annually, with properties averaging $85-120 per night and occupancy rates around 65-75% due to the town's proximity to Keeneland Race Course and Woodford Reserve Distillery. The average payback period ranges from 12-15 years for properties purchased between $180,000-250,000, which represents the typical price range for investment-suitable homes in this historic railroad town. Short-term rentals in Midway generally outperform traditional long-term rentals by 2-4 percentage points, as long-term rentals in the area typically yield 6-8% ROI with monthly rents averaging $1,200-1,600 for comparable properties. The seasonal nature of tourism, particularly during horse racing season and bourbon trail visits, creates peak earning periods that can boost annual returns, though investors must factor in higher management costs, cleaning fees, and potential vacancy periods during slower winter months. Properties closer to downtown Midway's antique shops and restaurants or within walking distance of the railroad depot tend to command premium rates and achieve higher occupancy, making location selection critical for maximizing returns in this small but tourist-active market.

Average Airbnb Occupancy Rate in Midway

Airbnb occupancy rates in Midway, Kentucky typically average around 45-55% annually, with significant seasonal variations that peak during spring and fall months (March-May and September-November) when occupancy can reach 65-75% due to Kentucky's horse racing season, bourbon tourism, and favorable weather conditions. Summer months generally see moderate occupancy rates of 50-60%, while winter months drop to approximately 35-45% as tourism slows. Peak demand occurs during major events like the Kentucky Derby in May and Keeneland races, as well as during fall foliage season when bourbon distillery tours are most popular. Compared to Kentucky's statewide average of approximately 50-60% occupancy for short-term rentals, Midway performs slightly below due to its smaller size and limited attractions, though it benefits from proximity to Lexington and Louisville. Nationally, Airbnb occupancy rates average around 48-52%, placing Midway's performance roughly in line with national trends, though the market remains highly dependent on seasonal tourism patterns and regional events that drive visitors to the Bluegrass region.

Best Neighborhoods for Airbnb in Midway

The downtown historic district of Midway offers excellent Airbnb potential due to its walkable charm, antique shops, restaurants, and proximity to the Kentucky Castle, allowing investors to charge premium rates of $150-200 per night for guests seeking authentic small-town experiences. The Weisenberger Mill area attracts visitors interested in the working flour mill and scenic Elkhorn Creek, providing steady bookings from heritage tourism and outdoor enthusiasts at rates around $120-160 per night. Neighborhoods near the Woodford Reserve Distillery benefit from bourbon tourism traffic, with properties commanding $140-180 per night from whiskey trail visitors who prefer staying in residential areas rather than hotels. The equestrian estates district appeals to horse industry professionals and racing fans visiting nearby Keeneland and Kentucky Horse Park, supporting rates of $160-220 per night during racing seasons and breeding events. Areas along Grassy Springs Road offer rural tranquility while maintaining easy access to Lexington and Louisville, attracting weekend getaway guests at $110-150 per night. The neighborhoods near Midway University provide opportunities for parent visits and small event accommodations, generating consistent bookings at $100-140 per night throughout the academic year.

Short-term Rental Regulations in Midway

Short-term rental regulations in Midway, Kentucky are primarily governed at the county level through Woodford County ordinances, as the small city of approximately 1,700 residents has limited municipal short-term rental legislation. Property owners typically must obtain a business license and comply with state tax requirements including transient room tax collection, with occupancy limits generally restricted to 8-10 guests depending on property size and septic capacity. Owner-occupancy requirements are not mandated, allowing for non-resident ownership of rental properties, though properties must meet basic safety standards including smoke detectors and emergency egress requirements. Zoning restrictions generally permit short-term rentals in residential areas with some limitations on frequency and duration of stays, typically requiring minimum 2-3 night stays to distinguish from hotel operations. Registration processes involve filing with the Kentucky Department of Revenue for tax purposes and obtaining local business permits, with annual renewal requirements and fees ranging from $50-150. Recent regulatory changes since 2022 have included enhanced noise ordinance enforcement and parking restrictions limiting the number of vehicles per rental property, while the state has implemented stricter tax collection requirements for platforms like Airbnb and VRBO operating in Kentucky.

Short-term Rental Fees and Taxes in Midway

Short-term rentals in Midway, Kentucky are subject to Kentucky's 6% state sales tax and 1% state transient room tax, totaling 7% on rental income. Woodford County may impose an additional local transient room tax of up to 3%, bringing the potential total lodging tax to 10%. Property owners must register their rental with the Kentucky Department of Revenue for sales tax collection, which typically requires no upfront fee but mandates quarterly or monthly tax filings. Annual business license fees in Midway generally range from $25-50 depending on the business classification. Property owners may also need to obtain a conditional use permit or special exception permit from Woodford County, with application fees typically ranging from $100-300. Additional costs may include annual fire safety inspections ($50-100), health department permits for properties with pools or spas ($75-150), and potential homeowner association fees if applicable. Income from short-term rentals is subject to federal and Kentucky state income taxes, with Kentucky's individual income tax rate of 5% applying to rental profits after allowable deductions.

Is Airbnb a Good Investment in Midway, Kentucky?

Investing in Airbnb properties in Midway, Kentucky, presents a unique opportunity given the city's strategic location and equestrian heritage. Midway's market is characterized by its proximity to Lexington, its designation as a National Historic Landmark district, and its position in the heart of Kentucky's Bluegrass region, which attracts visitors year-round for horse racing events, bourbon tourism, and historic tours. The town's charm and accessibility to major attractions like Keeneland Race Course and numerous bourbon distilleries support steady occupancy rates for short-term rentals. While property values remain relatively affordable compared to larger markets, making initial investments more accessible, the potential for consistent rental income is driven by Kentucky's growing tourism industry and Midway's appeal as a quaint base for exploring the region. Investors should, however, consider the smaller market size and seasonal fluctuations in tourism, which can impact year-round profitability.

How Much Does an Average Airbnb Earn in Midway?

Based on available market data and regional analysis, Airbnb properties in Midway, Kentucky typically generate monthly revenues ranging from $800 to $2,500, with most hosts earning between $1,200 to $1,800 per month depending on property size and amenities. Seasonal variations show peak earnings during spring and fall months when Kentucky's horse racing season and pleasant weather drive tourism, with revenues increasing by approximately 25-40% during these periods compared to winter months. Summer months maintain moderate performance due to family travel, while January through March typically see the lowest occupancy rates and revenues dropping to the lower end of the range. Key factors affecting earnings include proximity to Keeneland Race Course and Woodford Reserve Distillery, property size and quality, professional photography and listing optimization, responsive host communication, and competitive pricing strategies that account for local events and seasonal demand fluctuations. Properties offering unique experiences such as horse farm stays or bourbon trail accommodations command premium rates, often exceeding $200 per night compared to standard accommodations averaging $75-125 nightly, with successful hosts maintaining occupancy rates between 60-75% annually through strategic marketing and guest experience management.

Airbnb Return on Investment in Midway

Airbnb investments in Midway, Kentucky typically generate ROI between 8-12% annually, with properties averaging $85-120 per night and occupancy rates around 65-75% due to the town's proximity to Keeneland Race Course and Woodford Reserve Distillery. The average payback period ranges from 12-15 years for properties purchased between $180,000-250,000, which represents the typical price range for investment-suitable homes in this historic railroad town. Short-term rentals in Midway generally outperform traditional long-term rentals by 2-4 percentage points, as long-term rentals in the area typically yield 6-8% ROI with monthly rents averaging $1,200-1,600 for comparable properties. The seasonal nature of tourism, particularly during horse racing season and bourbon trail visits, creates peak earning periods that can boost annual returns, though investors must factor in higher management costs, cleaning fees, and potential vacancy periods during slower winter months. Properties closer to downtown Midway's antique shops and restaurants or within walking distance of the railroad depot tend to command premium rates and achieve higher occupancy, making location selection critical for maximizing returns in this small but tourist-active market.

Average Airbnb Occupancy Rate in Midway

Airbnb occupancy rates in Midway, Kentucky typically average around 45-55% annually, with significant seasonal variations that peak during spring and fall months (March-May and September-November) when occupancy can reach 65-75% due to Kentucky's horse racing season, bourbon tourism, and favorable weather conditions. Summer months generally see moderate occupancy rates of 50-60%, while winter months drop to approximately 35-45% as tourism slows. Peak demand occurs during major events like the Kentucky Derby in May and Keeneland races, as well as during fall foliage season when bourbon distillery tours are most popular. Compared to Kentucky's statewide average of approximately 50-60% occupancy for short-term rentals, Midway performs slightly below due to its smaller size and limited attractions, though it benefits from proximity to Lexington and Louisville. Nationally, Airbnb occupancy rates average around 48-52%, placing Midway's performance roughly in line with national trends, though the market remains highly dependent on seasonal tourism patterns and regional events that drive visitors to the Bluegrass region.

Best Neighborhoods for Airbnb in Midway

The downtown historic district of Midway offers excellent Airbnb potential due to its walkable charm, antique shops, restaurants, and proximity to the Kentucky Castle, allowing investors to charge premium rates of $150-200 per night for guests seeking authentic small-town experiences. The Weisenberger Mill area attracts visitors interested in the working flour mill and scenic Elkhorn Creek, providing steady bookings from heritage tourism and outdoor enthusiasts at rates around $120-160 per night. Neighborhoods near the Woodford Reserve Distillery benefit from bourbon tourism traffic, with properties commanding $140-180 per night from whiskey trail visitors who prefer staying in residential areas rather than hotels. The equestrian estates district appeals to horse industry professionals and racing fans visiting nearby Keeneland and Kentucky Horse Park, supporting rates of $160-220 per night during racing seasons and breeding events. Areas along Grassy Springs Road offer rural tranquility while maintaining easy access to Lexington and Louisville, attracting weekend getaway guests at $110-150 per night. The neighborhoods near Midway University provide opportunities for parent visits and small event accommodations, generating consistent bookings at $100-140 per night throughout the academic year.

Short-term Rental Regulations in Midway

Short-term rental regulations in Midway, Kentucky are primarily governed at the county level through Woodford County ordinances, as the small city of approximately 1,700 residents has limited municipal short-term rental legislation. Property owners typically must obtain a business license and comply with state tax requirements including transient room tax collection, with occupancy limits generally restricted to 8-10 guests depending on property size and septic capacity. Owner-occupancy requirements are not mandated, allowing for non-resident ownership of rental properties, though properties must meet basic safety standards including smoke detectors and emergency egress requirements. Zoning restrictions generally permit short-term rentals in residential areas with some limitations on frequency and duration of stays, typically requiring minimum 2-3 night stays to distinguish from hotel operations. Registration processes involve filing with the Kentucky Department of Revenue for tax purposes and obtaining local business permits, with annual renewal requirements and fees ranging from $50-150. Recent regulatory changes since 2022 have included enhanced noise ordinance enforcement and parking restrictions limiting the number of vehicles per rental property, while the state has implemented stricter tax collection requirements for platforms like Airbnb and VRBO operating in Kentucky.

Short-term Rental Fees and Taxes in Midway

Short-term rentals in Midway, Kentucky are subject to Kentucky's 6% state sales tax and 1% state transient room tax, totaling 7% on rental income. Woodford County may impose an additional local transient room tax of up to 3%, bringing the potential total lodging tax to 10%. Property owners must register their rental with the Kentucky Department of Revenue for sales tax collection, which typically requires no upfront fee but mandates quarterly or monthly tax filings. Annual business license fees in Midway generally range from $25-50 depending on the business classification. Property owners may also need to obtain a conditional use permit or special exception permit from Woodford County, with application fees typically ranging from $100-300. Additional costs may include annual fire safety inspections ($50-100), health department permits for properties with pools or spas ($75-150), and potential homeowner association fees if applicable. Income from short-term rentals is subject to federal and Kentucky state income taxes, with Kentucky's individual income tax rate of 5% applying to rental profits after allowable deductions.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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Everything Smart Investors Ask About STR Wealth Building

How to start an Airbnb in Midway, Kentucky?

To start an Airbnb in Midway, Kentucky, begin by researching local zoning laws and regulations through the Woodford County Planning and Zoning office, as Midway typically falls under county jurisdiction for short-term rental regulations, though you should also check with Midway city officials since some municipalities have their own ordinances. Obtain necessary permits including a business license from Woodford County (approximately $25-50), register for Kentucky state tax collection, and ensure your property meets fire safety codes and building requirements. Find a suitable property by searching residential areas near downtown Midway or properties with historic charm, as the area attracts visitors interested in Kentucky's horse country and bourbon trail, with average property prices ranging $150,000-300,000 for suitable homes. Furnish the space with quality basics including comfortable beds, linens, towels, kitchen essentials, WiFi, and local touches like Kentucky bourbon or horse-themed decor, budgeting approximately $5,000-15,000 for initial furnishing. List your property on Airbnb and VRBO platforms with professional photos highlighting the Kentucky countryside setting, proximity to Keeneland Race Course (20 minutes), and bourbon distilleries, setting competitive rates around $80-150 per night based on local market analysis. Manage the property by establishing cleaning protocols between guests, responding promptly to inquiries, coordinating key exchanges or installing smart locks, maintaining the property regularly, collecting and remitting Kentucky's 6% sales tax plus any local occupancy taxes, and building relationships with local cleaning services and maintenance contractors to ensure smooth operations.

What's the best way to identify good STR properties in Midway, Kentucky?

To identify profitable short-term rental properties in Midway, Kentucky, focus on locations within walking distance of the Kentucky Horse Park, Woodford Reserve Distillery, and historic downtown areas, as these attract tourists year-round. Target 2-4 bedroom properties built after 1990 with modern amenities, full kitchens, outdoor spaces, and parking, as guests prefer comfort during bourbon trail visits and horse-related events. Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties in Versailles and Lexington, aiming for properties under $300,000 that can command $150-250 per night during peak seasons (Kentucky Derby time, fall foliage, and summer horse events). Research competition by monitoring existing STRs within a 10-mile radius, noting their occupancy rates, pricing strategies, and guest reviews to identify market gaps. Utilize tools like Rabbu, STR Helper, and local MLS data while connecting with Midway-specific resources such as the Woodford County Tourism Commission, local real estate agents familiar with STR regulations, and Facebook groups for Kentucky STR investors to understand seasonal demand patterns, local events calendar, and zoning restrictions that could impact profitability.

How to get an Airbnb permit in Midway, Kentucky?

To obtain an Airbnb/STR permit in Midway, Kentucky, you must first contact the Woodford County Planning and Zoning Department at 103 South Main Street, Versailles, KY 40383, as Midway falls under county jurisdiction for zoning matters. Submit a conditional use permit application along with a detailed site plan, proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, fire safety inspection certificate from the local fire department, and health department approval for septic/water systems. Required documents also include a parking plan showing adequate off-street parking, neighbor notification forms, and a $250 application fee plus $75 for public hearing costs. The process typically takes 45-60 days and includes a public hearing before the Board of Adjustments. Specific Midway requirements include maintaining the residential character of the neighborhood, providing one parking space per bedroom, ensuring compliance with the city's noise ordinance between 10 PM and 7 AM, and registering with the Kentucky Department of Revenue for transient room tax collection. You must also obtain a business license from Woodford County Clerk's office for approximately $25 annually and ensure the property meets all building codes and ADA accessibility requirements where applicable.

Is it legal to operate a short-term rental in Midway, Kentucky?

Short-term rentals (STRs) in Midway, Kentucky are generally legal but subject to local regulations and zoning restrictions. As a small city in Woodford County, Midway likely follows county-wide ordinances that may require STR operators to obtain business licenses and comply with safety standards, though specific municipal regulations may vary. The city, known for its historic charm and proximity to horse farms, has seen increased interest in vacation rentals, but operators typically must ensure properties meet residential zoning requirements and may face restrictions in certain historic districts. Kentucky state law generally allows STRs while permitting local governments to impose reasonable regulations, and Midway has not implemented outright bans, though operators should verify current zoning compliance and any recent ordinance changes with the city clerk's office. Recent trends in Kentucky have seen some municipalities tightening regulations around noise, parking, and occupancy limits, and Midway may have similar evolving standards to balance tourism benefits with neighborhood character preservation.

What are the best places to invest in Airbnb in Midway, Kentucky?

The best areas for Airbnb investment in Midway, Kentucky include the Historic Downtown District along Railroad Street and Main Street, which attracts tourists interested in the town's antebellum architecture, boutique shopping, and proximity to Woodford Reserve Distillery tours. The Weisenberger Mill area offers appeal due to its historic significance and scenic location along South Elkhorn Creek, drawing visitors interested in Kentucky's milling heritage and rural tourism. The residential neighborhoods near Midway University provide opportunities for parents visiting students, prospective families touring the campus, and business travelers attending university events or conferences. Areas close to the Bluegrass Scenic Railroad depot are particularly attractive as they capture tourists taking the scenic train rides between Midway and Versailles, especially during peak seasons like fall foliage tours. Properties within walking distance of the Kentucky Castle in nearby Versailles (about 10 minutes away) benefit from overflow guests seeking more affordable accommodations while still accessing this luxury venue for weddings and events, while the proximity to Keeneland Race Course in Lexington (20 minutes) makes Midway properties attractive during racing seasons in April and October when Lexington accommodations are at premium pricing.

Airbnb and lodging taxes in Midway, Kentucky

Airbnb properties in Midway, Kentucky are subject to Kentucky's state transient room tax of 1% on gross rental receipts, which is collected by the host and remitted quarterly to the Kentucky Department of Revenue. Additionally, Woodford County imposes a local occupancy tax of approximately 3% on short-term rental accommodations, bringing the total tax burden to around 4% of gross rental income. These taxes are typically collected directly from guests at the time of booking through Airbnb's platform in many cases, though hosts remain ultimately responsible for ensuring proper remittance to state and local authorities by the 20th day following the end of each quarter for state taxes and monthly for county taxes. Exemptions generally apply to stays exceeding 30 consecutive days, which are considered long-term rentals rather than transient accommodations, and properties rented for fewer than 15 days per year may qualify for certain federal tax exemptions though state and local occupancy taxes would still apply.

Total cost to purchase, furnish and operate an Airbnb in Midway, Kentucky

To start an Airbnb in Midway, Kentucky, the total estimated costs would be approximately $185,000-$220,000. Property purchase represents the largest expense at $150,000-$180,000 based on median home prices in this small Kentucky city. Furnishing costs typically range $8,000-$12,000 for a complete 2-3 bedroom property including furniture, bedding, kitchenware, and décor from retailers like IKEA, Wayfair, and local stores. Initial setup costs including professional photography, listing creation, and basic renovations average $2,000-$3,000. Permits and fees in Kentucky generally total $500-$800 covering business licenses and local registration requirements. Insurance costs run $1,200-$1,800 annually for short-term rental coverage through companies like Proper Insurance or CBIZ. Monthly utilities including electricity, water, internet, and cable average $200-$300, totaling $1,200-$1,800 for six months. First six months operating costs including cleaning services, supplies, maintenance, and platform fees typically range $3,000-$4,500. Marketing and initial guest amenities add another $500-$1,000 to launch costs.

Are Airbnb properties in Midway, Kentucky profitable?

Airbnb properties in Midway, Kentucky show moderate profitability potential with average nightly rates ranging from $75-120 for typical 2-3 bedroom homes, generating approximately $18,000-28,000 in annual gross revenue at 60-70% occupancy rates. Operating expenses typically consume 40-50% of gross revenue, including cleaning fees ($30-50 per turnover), property management (15-25%), utilities ($150-200 monthly), insurance ($800-1,200 annually), and maintenance costs averaging $2,000-3,500 yearly. Net profit margins generally fall between 25-35% for well-managed properties, with successful hosts like those operating renovated historic homes near Woodford Reserve Distillery achieving higher margins of 35-40% by capitalizing on bourbon tourism and Kentucky Derby visitors. Key success factors include proximity to Keeneland Race Course (15 minutes away), professional photography showcasing Kentucky's horse country aesthetic, competitive pricing during peak seasons (April-May, September-October), and maintaining 4.8+ star ratings through consistent cleanliness and local hospitality touches like bourbon welcome gifts. Properties within walking distance of Midway's antique shops and restaurants typically outperform rural locations by 15-20% in both occupancy and nightly rates, with break-even points occurring around 45-50 nights annually for most investors.

What is the expected return on investment for an Airbnb in Midway, Kentucky?

Based on Midway, Kentucky market conditions, Airbnb investments typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14% depending on property type and location within the area. Properties near Kentucky Horse Park and bourbon trail attractions tend to perform at the higher end of this range, with initial profitability expected within 18-24 months of operation. The market benefits from consistent tourism related to equestrian events, bourbon tourism, and proximity to Lexington, with average daily rates of $85-120 and occupancy rates of 65-75% annually. Investment properties in the $150,000-250,000 range with 2-3 bedrooms show the strongest performance metrics, particularly those within 15 minutes of major attractions, with some investors achieving break-even on initial capital within 6-8 years when factoring in appreciation and tax benefits alongside rental income.

What company can help me find and buy a profitable Airbnb in Midway, Kentucky?

STRSearch is a leading national platform that helps investors identify profitable short-term rental properties in Midway, Kentucky, offering market analysis and property recommendations. Local real estate agents specializing in investment properties include Bluegrass Sotheby's International Realty and Rector Hayden Realtors, both serving the Woodford County area with expertise in vacation rental investments. National services like AirDNA provide market data and analytics for Midway's short-term rental market, while Mashvisor offers investment property analysis tools covering Kentucky markets. Local property management companies such as Kentucky Lake Vacation Rentals and Bluegrass Property Management can assist with identifying and managing Airbnb investments in the area. Additional national platforms include BiggerPockets for networking with local investors, Roofstock for turnkey rental properties, and RedAwning for vacation rental market insights, all of which can help investors find profitable Airbnb opportunities in Midway's growing tourism market near Kentucky Horse Park and bourbon trail attractions.

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