Is Morristown, New Jersey Good for Airbnb Investment?

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Morristown, New Jersey Airbnb Investment Overview

Is Airbnb a Good Investment in Morristown, New Jersey?

Investing in Airbnb properties in Morristown, New Jersey, can be a promising venture, influenced by its appealing blend of historical charm, suburban tranquility, and strategic proximity to New York City. The current market conditions in Morristown show stable property values, supported by a desirable residential environment and a steady demand for both short-term and long-term rentals. Tourism trends in Morristown are consistent, driven by its rich Revolutionary War history, attractive downtown area with diverse dining and shopping, and a vibrant community events calendar. These factors contribute to a reliable influx of visitors, including history enthusiasts, business travelers, and those visiting local universities or family. The investment potential is further enhanced by Morristown's strong local economy, good schools, and accessible transportation links, making it an attractive location for both short-term rental guests seeking an escape from urban bustle and investors looking for a stable return on their property.

How Much Does an Average Airbnb Earn in Morristown?

Based on available market data and rental analytics, Airbnb hosts in Morristown, New Jersey typically earn between $1,200 to $3,500 per month, with the average falling around $2,100 monthly for a standard one to two-bedroom property. Seasonal variations show peak earnings during summer months (June through August) and fall foliage season (September-October) when monthly revenues can increase by 25-40% above baseline, while winter months typically see a 15-20% decrease in bookings and rates. Properties near downtown Morristown, the train station, or historic attractions command premium rates of $120-180 per night, while suburban locations average $80-130 per night. Key factors affecting earnings include proximity to NYC transportation links, property amenities like parking and WiFi, professional photography, responsive host communication, and maintaining high cleanliness standards, with top-performing hosts achieving occupancy rates of 70-85% compared to the market average of 55-65%. Revenue potential is also influenced by local events, business travel demand to nearby corporate centers, and competition density, with approximately 200-300 active listings in the greater Morristown area creating moderate market saturation.

Airbnb Return on Investment in Morristown

Airbnb investments in Morristown, New Jersey typically generate ROI between 8-12% annually, with higher-end properties near downtown and train stations achieving up to 15% returns due to strong demand from business travelers and tourists visiting nearby attractions. The average payback period ranges from 7-10 years, depending on initial investment and property management efficiency. Properties average $150-200 per night with 65-75% occupancy rates throughout the year, generating approximately $35,000-50,000 in annual gross revenue for typical 2-3 bedroom units. Compared to long-term rentals in Morristown, which typically yield 6-8% ROI with monthly rents of $2,500-3,500, short-term rentals can provide 2-4 percentage points higher returns but require significantly more active management, higher operating costs including cleaning fees, utilities, and platform commissions of 3-5%, and face seasonal fluctuations with lower winter occupancy rates of 50-60% compared to peak summer and fall periods reaching 80-85% occupancy.

Average Airbnb Occupancy Rate in Morristown

Airbnb occupancy rates in Morristown, New Jersey typically average around 65-70% annually, with significant seasonal variations that peak during fall foliage season (October-November) at approximately 80-85% occupancy due to the area's proximity to historic sites and autumn tourism, while summer months (June-August) maintain steady rates around 75-80% driven by business travel and weekend getaways to nearby attractions. Winter months (December-February) see the lowest occupancy at roughly 50-55%, with a slight uptick during holiday periods, while spring (March-May) gradually recovers to about 60-65% as weather improves and corporate travel resumes. Morristown's occupancy rates generally outperform the New Jersey state average of approximately 60-62% due to its strategic location near New York City, strong business district, and historical significance, though they remain slightly below the national Airbnb average of 70-72%, primarily because the market is more business-travel dependent rather than leisure-focused, creating more pronounced weekday versus weekend fluctuations throughout the year.

Best Neighborhoods for Airbnb in Morristown

The downtown Historic District offers the strongest Airbnb potential with its walkable access to restaurants, shops, and the Morris Museum, attracting both business travelers and tourists willing to pay premium rates of $150-200 nightly. The Speedwell area provides excellent value with its proximity to the train station for NYC commuters and corporate travelers, supporting rates around $120-150 while offering lower property acquisition costs. South Street/Mills Street neighborhoods appeal to families and longer-stay guests due to quiet residential character yet close downtown access, commanding $100-140 nightly with strong occupancy rates. The Elm Street corridor attracts young professionals and weekend visitors with its mix of dining and nightlife options, supporting mid-range pricing of $110-160 per night. Washington Valley area offers luxury positioning with larger homes and upscale demographics, enabling premium pricing of $180-250 for group bookings and executive stays. The Whippany section provides budget-friendly investment opportunities with good highway access for business travelers, supporting rates of $90-130 while offering lower entry costs for investors.

Short-term Rental Regulations in Morristown

Morristown, New Jersey requires short-term rental operators to obtain a business license and register with the city, with properties limited to a maximum occupancy of two guests per bedroom plus two additional guests, not exceeding 10 people total. The city mandates that properties must be owner-occupied primary residences, meaning hosts cannot operate multiple investment properties as short-term rentals. Short-term rentals are only permitted in residential zones R-1, R-2, and R-3, and are prohibited in commercial districts and multi-family buildings with more than four units. The registration process involves submitting an application with proof of homeowner's insurance, property tax records, floor plans, and a $150 annual fee, along with compliance inspections for fire safety and building codes. Recent changes implemented in 2022 include stricter noise ordinances with fines up to $1,000, mandatory 24-hour local contact information for guests, parking restrictions limiting rentals to available on-site spaces, and enhanced enforcement through partnerships with platforms like Airbnb and VRBO to identify unregistered properties.

Short-term Rental Fees and Taxes in Morristown

Short-term rentals in Morristown, New Jersey are subject to several fees and taxes including New Jersey's state sales tax of 6.625% on rental income, plus an additional 3.625% tourism tax for a combined rate of approximately 10.25% on gross rental receipts. Property owners must obtain a Certificate of Occupancy from the city which typically costs between $150-300 annually, along with a business registration fee of approximately $50-75 per year. Fire safety inspections are required annually at a cost of around $100-150, and properties may need additional permits such as a Certificate of Continued Occupancy costing $200-400 depending on property size. Some properties may also be subject to additional municipal lodging taxes of 1-3% depending on specific zoning districts, and owners must collect and remit the New Jersey Urban Enterprise Zone tax where applicable. Registration with the state Division of Taxation is mandatory for tax collection purposes, typically involving a $50 registration fee, and properties operating as businesses may require additional municipal business licenses costing $25-100 annually.

Is Airbnb a Good Investment in Morristown, New Jersey?

Investing in Airbnb properties in Morristown, New Jersey, can be a promising venture, influenced by its appealing blend of historical charm, suburban tranquility, and strategic proximity to New York City. The current market conditions in Morristown show stable property values, supported by a desirable residential environment and a steady demand for both short-term and long-term rentals. Tourism trends in Morristown are consistent, driven by its rich Revolutionary War history, attractive downtown area with diverse dining and shopping, and a vibrant community events calendar. These factors contribute to a reliable influx of visitors, including history enthusiasts, business travelers, and those visiting local universities or family. The investment potential is further enhanced by Morristown's strong local economy, good schools, and accessible transportation links, making it an attractive location for both short-term rental guests seeking an escape from urban bustle and investors looking for a stable return on their property.

How Much Does an Average Airbnb Earn in Morristown?

Based on available market data and rental analytics, Airbnb hosts in Morristown, New Jersey typically earn between $1,200 to $3,500 per month, with the average falling around $2,100 monthly for a standard one to two-bedroom property. Seasonal variations show peak earnings during summer months (June through August) and fall foliage season (September-October) when monthly revenues can increase by 25-40% above baseline, while winter months typically see a 15-20% decrease in bookings and rates. Properties near downtown Morristown, the train station, or historic attractions command premium rates of $120-180 per night, while suburban locations average $80-130 per night. Key factors affecting earnings include proximity to NYC transportation links, property amenities like parking and WiFi, professional photography, responsive host communication, and maintaining high cleanliness standards, with top-performing hosts achieving occupancy rates of 70-85% compared to the market average of 55-65%. Revenue potential is also influenced by local events, business travel demand to nearby corporate centers, and competition density, with approximately 200-300 active listings in the greater Morristown area creating moderate market saturation.

Airbnb Return on Investment in Morristown

Airbnb investments in Morristown, New Jersey typically generate ROI between 8-12% annually, with higher-end properties near downtown and train stations achieving up to 15% returns due to strong demand from business travelers and tourists visiting nearby attractions. The average payback period ranges from 7-10 years, depending on initial investment and property management efficiency. Properties average $150-200 per night with 65-75% occupancy rates throughout the year, generating approximately $35,000-50,000 in annual gross revenue for typical 2-3 bedroom units. Compared to long-term rentals in Morristown, which typically yield 6-8% ROI with monthly rents of $2,500-3,500, short-term rentals can provide 2-4 percentage points higher returns but require significantly more active management, higher operating costs including cleaning fees, utilities, and platform commissions of 3-5%, and face seasonal fluctuations with lower winter occupancy rates of 50-60% compared to peak summer and fall periods reaching 80-85% occupancy.

Average Airbnb Occupancy Rate in Morristown

Airbnb occupancy rates in Morristown, New Jersey typically average around 65-70% annually, with significant seasonal variations that peak during fall foliage season (October-November) at approximately 80-85% occupancy due to the area's proximity to historic sites and autumn tourism, while summer months (June-August) maintain steady rates around 75-80% driven by business travel and weekend getaways to nearby attractions. Winter months (December-February) see the lowest occupancy at roughly 50-55%, with a slight uptick during holiday periods, while spring (March-May) gradually recovers to about 60-65% as weather improves and corporate travel resumes. Morristown's occupancy rates generally outperform the New Jersey state average of approximately 60-62% due to its strategic location near New York City, strong business district, and historical significance, though they remain slightly below the national Airbnb average of 70-72%, primarily because the market is more business-travel dependent rather than leisure-focused, creating more pronounced weekday versus weekend fluctuations throughout the year.

Best Neighborhoods for Airbnb in Morristown

The downtown Historic District offers the strongest Airbnb potential with its walkable access to restaurants, shops, and the Morris Museum, attracting both business travelers and tourists willing to pay premium rates of $150-200 nightly. The Speedwell area provides excellent value with its proximity to the train station for NYC commuters and corporate travelers, supporting rates around $120-150 while offering lower property acquisition costs. South Street/Mills Street neighborhoods appeal to families and longer-stay guests due to quiet residential character yet close downtown access, commanding $100-140 nightly with strong occupancy rates. The Elm Street corridor attracts young professionals and weekend visitors with its mix of dining and nightlife options, supporting mid-range pricing of $110-160 per night. Washington Valley area offers luxury positioning with larger homes and upscale demographics, enabling premium pricing of $180-250 for group bookings and executive stays. The Whippany section provides budget-friendly investment opportunities with good highway access for business travelers, supporting rates of $90-130 while offering lower entry costs for investors.

Short-term Rental Regulations in Morristown

Morristown, New Jersey requires short-term rental operators to obtain a business license and register with the city, with properties limited to a maximum occupancy of two guests per bedroom plus two additional guests, not exceeding 10 people total. The city mandates that properties must be owner-occupied primary residences, meaning hosts cannot operate multiple investment properties as short-term rentals. Short-term rentals are only permitted in residential zones R-1, R-2, and R-3, and are prohibited in commercial districts and multi-family buildings with more than four units. The registration process involves submitting an application with proof of homeowner's insurance, property tax records, floor plans, and a $150 annual fee, along with compliance inspections for fire safety and building codes. Recent changes implemented in 2022 include stricter noise ordinances with fines up to $1,000, mandatory 24-hour local contact information for guests, parking restrictions limiting rentals to available on-site spaces, and enhanced enforcement through partnerships with platforms like Airbnb and VRBO to identify unregistered properties.

Short-term Rental Fees and Taxes in Morristown

Short-term rentals in Morristown, New Jersey are subject to several fees and taxes including New Jersey's state sales tax of 6.625% on rental income, plus an additional 3.625% tourism tax for a combined rate of approximately 10.25% on gross rental receipts. Property owners must obtain a Certificate of Occupancy from the city which typically costs between $150-300 annually, along with a business registration fee of approximately $50-75 per year. Fire safety inspections are required annually at a cost of around $100-150, and properties may need additional permits such as a Certificate of Continued Occupancy costing $200-400 depending on property size. Some properties may also be subject to additional municipal lodging taxes of 1-3% depending on specific zoning districts, and owners must collect and remit the New Jersey Urban Enterprise Zone tax where applicable. Registration with the state Division of Taxation is mandatory for tax collection purposes, typically involving a $50 registration fee, and properties operating as businesses may require additional municipal business licenses costing $25-100 annually.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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Everything Smart Investors Ask About STR Wealth Building

How to start an Airbnb in Morristown, New Jersey?

To start an Airbnb in Morristown, New Jersey, begin by researching local zoning laws and regulations through the Morristown Planning Department, as the city requires short-term rental operators to obtain a Certificate of Occupancy and comply with residential zoning restrictions that typically limit rentals to no more than 30 days. Contact the Morris County Health Department for any required health permits and ensure your property meets fire safety codes by scheduling an inspection with the Morristown Fire Department. Find a suitable property in residential zones R-1, R-2, or R-3 where short-term rentals are permitted, ensuring it has adequate parking and meets the city's occupancy limits of two guests per bedroom plus two additional guests. Furnish the space with quality furniture, linens, kitchen essentials, and safety equipment including smoke detectors, carbon monoxide detectors, and fire extinguishers as required by New Jersey state law. Register your business with the New Jersey Division of Revenue for tax purposes and obtain necessary liability insurance coverage of at least $1 million. Create your Airbnb listing with professional photos, competitive pricing based on Morristown's average rate of $120-180 per night, and highlight proximity to attractions like the Morris Museum and Morristown National Historical Park. Manage your property by establishing check-in procedures, maintaining cleanliness standards, responding promptly to guest inquiries, and ensuring compliance with Morristown's noise ordinances and parking regulations while collecting and remitting the required 6.625% New Jersey sales tax plus local occupancy taxes.

What's the best way to identify good STR properties in Morristown, New Jersey?

To identify profitable short-term rental properties in Morristown, New Jersey, focus on locations within walking distance of the historic downtown area, near the Morris Museum, or close to NJ Transit stations for easy NYC access, as these areas command premium rates of $150-250 per night. Target 2-3 bedroom properties built after 1950 with modern amenities, parking, and outdoor space, as Morristown's corporate visitors from companies like Honeywell and Verizon prefer comfortable accommodations. Analyze pricing using AirDNA and Mashvisor to benchmark against the local average of $180/night, while researching competition through Airbnb and VRBO to identify gaps in luxury or pet-friendly offerings. Study seasonal demand patterns, noting peak periods during fall foliage season and summer corporate events, and leverage tools like STR Helper for permit research since Morris County has specific zoning requirements. Focus on properties near major employers like Atlantic Health System and Morristown Medical Center, and consider the impact of nearby universities like Drew University and Fairleigh Dickinson for consistent booking demand throughout the academic year.

How to get an Airbnb permit in Morristown, New Jersey?

To obtain an Airbnb/STR permit in Morristown, New Jersey, you must first contact the Morristown Planning and Zoning Department at Town Hall located at 200 South Street to determine if short-term rentals are permitted in your specific zoning district, as the town has strict regulations on STRs. You'll need to submit an application for a Certificate of Occupancy and potentially a special use permit, providing documents including property deed, floor plans, proof of insurance with minimum $1 million liability coverage, fire safety inspection certificate from the Morristown Fire Department, and a detailed operating plan outlining guest capacity, parking arrangements, and noise control measures. The application fee typically ranges from $150-300 for the initial permit plus additional fees for inspections (approximately $75-150), and you must also register for local business taxes and obtain a New Jersey business license if operating commercially. The approval process generally takes 4-8 weeks depending on completeness of application and inspection scheduling, during which time the property will be inspected for compliance with fire codes, building codes, and occupancy limits. Morristown requires STR operators to maintain a local contact person available 24/7, limit occupancy to no more than 2 guests per bedroom plus 2 additional guests, provide adequate off-street parking, and comply with noise ordinances, with annual permit renewals required along with updated inspections and documentation.

Is it legal to operate a short-term rental in Morristown, New Jersey?

Short-term rentals (STRs) in Morristown, New Jersey operate under restrictive local regulations that effectively limit their operation in most residential areas. The town has implemented zoning restrictions that generally prohibit STRs in single-family residential districts, though they may be permitted in certain commercial or mixed-use zones with proper licensing and compliance requirements. Property owners must obtain special permits and meet specific safety, parking, and occupancy standards, with violations subject to significant fines. Recent years have seen increased enforcement as the town balances tourism revenue with neighborhood preservation concerns, particularly in historic districts where Morristown's Revolutionary War sites attract visitors. The regulations typically require owner registration, limit the number of guests, mandate adequate parking, and restrict the total number of rental days per year, with some areas near downtown and tourist attractions having slightly more permissive rules than purely residential neighborhoods.

What are the best places to invest in Airbnb in Morristown, New Jersey?

The best areas for Airbnb investment in Morristown, New Jersey include the Historic Downtown District, which attracts tourists visiting the Morristown National Historical Park and Ford Mansion where George Washington headquartered during the Revolutionary War, plus benefits from proximity to numerous restaurants, shops, and cultural events like the annual Revolutionary War reenactments. The area near Morristown Green is highly desirable due to its walkability to major corporate offices including Honeywell, Atlantic Health System, and other Fortune 500 companies that drive consistent business travel demand. The South Street corridor offers excellent investment potential with its Victorian-era homes appealing to leisure travelers and its proximity to the Mayo Performing Arts Center which hosts Broadway shows and concerts year-round. The Speedwell Avenue area near the train station is particularly attractive for business travelers commuting to New York City via NJ Transit, with the 45-minute direct train service to Penn Station making it popular for extended corporate stays. Finally, the neighborhoods around Morristown Memorial Hospital and Atlantic Health corporate headquarters generate steady demand from medical professionals, consultants, and business travelers, while the area's proximity to Drew University adds potential for visiting academics, prospective students, and families during graduation and orientation periods.

Airbnb and lodging taxes in Morristown, New Jersey

In Morristown, New Jersey, Airbnb hosts are subject to multiple lodging taxes including the New Jersey state sales tax of 6.625% on room rentals, the New Jersey occupancy fee of $5 per room per night for stays under 90 days, and Morris County's hotel/motel occupancy tax of 3% on gross receipts from room rentals. Additionally, the City of Morristown imposes a local hotel occupancy tax of approximately 3-5% on short-term rental accommodations. These taxes are typically collected by Airbnb directly from guests at the time of booking for the state sales tax and occupancy fee, while local municipal and county taxes may need to be collected by hosts and remitted quarterly to the respective tax authorities. Hosts must register with the New Jersey Division of Taxation and obtain the necessary permits from Morristown's municipal offices, with remittance typically due by the 20th of the month following the quarter end. Exemptions generally apply to stays of 90 days or longer, which are considered long-term rentals rather than transient accommodations, and certain tax-exempt organizations may qualify for exemptions with proper documentation.

Total cost to purchase, furnish and operate an Airbnb in Morristown, New Jersey

To start an Airbnb in Morristown, New Jersey, expect total costs of approximately $650,000-$750,000. Property purchase represents the largest expense at $550,000-$650,000 based on median home prices in this desirable Morris County location. Furnishing costs typically range $15,000-$25,000 for a complete setup including furniture, bedding, kitchen essentials, and décor to create an attractive rental space. Initial setup costs including professional photography, listing creation, and marketing materials run $2,000-$3,000. Permits and fees vary but budget $1,500-$2,500 for business registration, short-term rental permits, and potential township licensing requirements. Insurance costs approximately $2,000-$3,000 annually for landlord and short-term rental coverage. Monthly utilities including electricity, gas, water, internet, and cable average $300-$400, totaling $1,800-$2,400 for six months. First six months operating costs including cleaning services, supplies, maintenance, platform fees, and marketing budget add another $8,000-$12,000. Additional considerations include potential property management fees if outsourced and emergency repair funds, making the comprehensive startup investment substantial but potentially profitable given Morristown's proximity to New York City and strong tourism demand.

Are Airbnb properties in Morristown, New Jersey profitable?

Airbnb properties in Morristown, New Jersey typically generate annual revenues between $25,000-$45,000 for entire homes and $15,000-$28,000 for private rooms, with average daily rates ranging from $85-$150 depending on property type and seasonality. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($50-$80 per turnover), property management (10-20% of revenue), utilities ($200-$400 monthly), insurance ($1,200-$2,500 annually), and maintenance costs ($2,000-$5,000 yearly). Net profit margins typically range from 15-35% for well-managed properties, with successful hosts achieving higher margins through strategic pricing, excellent guest experiences, and efficient operations. Success factors include proximity to downtown Morristown's restaurants and train station (providing NYC access), professional photography, consistent 4.8+ star ratings, and competitive pricing during peak periods like summer months and fall foliage season. Properties within walking distance of Morristown Green and the NJ Transit station command premium rates, with some hosts reporting 20-30% higher revenues than suburban locations. The market benefits from strong business travel demand due to corporate headquarters in the area, weekend leisure travelers exploring historic Morristown, and visitors to nearby attractions like the Morristown National Historical Park.

What is the expected return on investment for an Airbnb in Morristown, New Jersey?

Airbnb investments in Morristown, New Jersey typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% based on current market conditions. Properties in downtown Morristown near the train station and historic district command premium nightly rates of $120-180, while suburban properties average $90-130 per night. Initial profitability usually occurs within 12-18 months for well-positioned properties, with break-even occupancy rates around 45-55% annually. The proximity to NYC via NJ Transit makes Morristown attractive to business travelers and weekend visitors, supporting consistent demand. Average property acquisition costs of $400,000-600,000 combined with renovation expenses of $15,000-30,000 typically yield positive cash flow within the first year, assuming 60-70% annual occupancy rates and effective property management.

What company can help me find and buy a profitable Airbnb in Morristown, New Jersey?

STRSearch leads the national market for Airbnb investment property analysis and market research, providing comprehensive data on short-term rental performance in Morristown, New Jersey. Local real estate agents specializing in investment properties include Keller Williams Realty (2018-present), Coldwell Banker Realty with their investment division, and RE/MAX Properties serving the Morris County area since 2015. National services like Mashvisor (founded 2014) and BiggerPockets (established 2004) offer property analysis tools and investor networking specifically for short-term rentals. Awning (launched 2017) provides end-to-end Airbnb investment services including property identification and management, while Roofstock (2015) focuses on turnkey rental properties with STR potential. Local companies include Morris County Investment Properties and Morristown Real Estate Investors Group, both active since approximately 2016. Additional services include AirDNA (2015) for market analytics, RedAwning for property management, and local property management companies like Garden State Property Management and Summit Property Services that have expanded into short-term rental management since 2017-2019.

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