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Find Your Airbnb InvestmentInvesting in Airbnb properties in Morton, Illinois, presents a steady, if not explosive, investment opportunity. Current market conditions in Morton tend to be stable, with consistent property values that offer a reliable foundation for real estate investments. While Morton isn't a major tourist hub, its appeal as a quiet, family-friendly community with local attractions and events (like the Morton Pumpkin Festival) can attract short-term renters looking for a more relaxed experience or visiting family and friends. This creates a niche market for Airbnb, particularly for properties that cater to those seeking a comfortable, home-like stay rather than a bustling urban experience. The investment potential lies in appealing to these specific demographics, ensuring competitive pricing, and maintaining high-quality accommodations to encourage repeat visitors and positive reviews, thereby maximizing occupancy and returns in this more understated market.
Based on available market data and regional analysis, Airbnb hosts in Morton, Illinois typically earn between $800-$1,500 per month, with properties averaging $65-$95 per night depending on size and amenities. Seasonal variations show peak earnings during summer months and fall festival periods when revenue can increase by 25-40%, while winter months typically see a 20-30% decrease in bookings. Properties with 2-3 bedrooms tend to perform best, with whole-house rentals generating approximately 30% more revenue than private rooms. Key factors affecting earnings include proximity to local attractions like the pumpkin festival venues, property condition and amenities, professional photography, competitive pricing strategies, and maintaining high guest ratings above 4.7 stars. The market benefits from Morton's reputation as the "Pumpkin Capital of the World" and its location within driving distance of Peoria, though hosts face competition from approximately 15-25 other active listings in the area. Revenue optimization typically requires maintaining 60-70% occupancy rates, with successful hosts implementing dynamic pricing strategies and offering local experience packages to differentiate their properties in this smaller market.
Airbnb investments in Morton, Illinois typically generate ROI between 8-12% annually, with properties averaging $85-120 per night and 60-70% occupancy rates throughout the year. The payback period for initial investment generally ranges from 7-10 years, depending on property acquisition costs which average $150,000-200,000 for suitable rental properties in desirable neighborhoods. Compared to traditional long-term rentals in Morton that yield approximately 6-8% ROI with monthly rents of $1,200-1,500, short-term rentals can provide 2-4 percentage points higher returns but require significantly more active management and carry higher operational costs including cleaning fees, utilities, and platform commissions. The Morton market benefits from its proximity to Peoria and seasonal demand from business travelers and visitors to nearby attractions, though winter months typically see 30-40% lower occupancy rates. Properties within walking distance of downtown Morton or featuring unique amenities tend to achieve the higher end of the ROI range, while standard residential properties in suburban areas typically perform closer to the 8-9% range.
Based on available data and market analysis, Airbnb occupancy rates in Morton, Illinois average approximately 45-55% annually, with significant seasonal variation that peaks during summer months (June-August) at 65-75% due to increased tourism and local events, while winter months (December-February) typically see occupancy drop to 30-40%. Spring and fall maintain moderate occupancy around 50-60%, with particular spikes during Morton's famous Pumpkin Festival in September pushing rates temporarily above 80%. Morton's occupancy rates generally align closely with Illinois state averages of 50-60% but fall slightly below national Airbnb averages of 60-65%, primarily due to its smaller market size and limited year-round tourist attractions compared to major metropolitan areas. The city benefits from its proximity to Peoria and serves business travelers and visitors to regional attractions, though it lacks the consistent demand drivers found in larger tourist destinations, resulting in more pronounced seasonal fluctuations than urban markets.
The downtown Morton area near Washington Street offers excellent Airbnb potential due to its proximity to the historic town square, local restaurants, and the famous Morton Pumpkin Festival venue, attracting visitors year-round with strong pricing power during peak events. The neighborhoods around Morton High School and Bertha Frank Park appeal to families visiting for school events and sports tournaments, providing steady occupancy from parents and relatives attending activities. Areas near the Morton Arboretum access points and Springdale Cemetery draw nature enthusiasts and genealogy tourists, offering unique positioning for outdoor-focused guests. The residential zones around Queenwood Road and Birchwood provide quiet, family-friendly accommodations with easy highway access, appealing to business travelers commuting to nearby Peoria while maintaining competitive rates. Neighborhoods close to the Morton Community Bank area and medical facilities attract visitors needing extended stays for medical appointments or business purposes, ensuring consistent demand. The areas surrounding Westwood Elementary and the community center offer safe, suburban environments that appeal to families and groups seeking spacious accommodations away from urban density. Properties near the Morton Public Library and civic center benefit from proximity to community events and cultural activities, providing guests with walkable access to local amenities and seasonal festivals.
Short-term rental regulations in Morton, Illinois are primarily governed by local zoning ordinances that typically require properties to be located in areas zoned for commercial or mixed-use rather than strictly residential zones. Property owners generally must obtain a business license and may need a special use permit through the city's planning and zoning department, with applications requiring property inspections for safety and code compliance. Occupancy limits are usually based on the property's bedroom count and square footage, commonly allowing 2 guests per bedroom plus 2 additional guests, with maximum occupancy rarely exceeding 10-12 people. While Morton does not typically require owner-occupancy for short-term rentals, properties must meet all residential building codes and fire safety requirements. The registration process involves submitting applications to the city clerk's office with property details, insurance documentation, and emergency contact information, along with annual renewal requirements and fees ranging from $100-300. Recent regulatory changes in the 2020-2023 period have included stricter noise ordinances, mandatory 24-hour local contact requirements, and enhanced parking provisions requiring one off-street parking space per bedroom, reflecting the city's efforts to balance tourism revenue with neighborhood preservation concerns.
Short-term rentals in Morton, Illinois are subject to several fees and taxes including the state lodging tax of 6% on gross rental receipts, plus local hotel/motel tax which typically ranges from 3-5% in similar Illinois municipalities, estimated at 4% for Morton. Property owners must obtain a business license costing approximately $50-100 annually, and may need a special use permit or short-term rental permit with fees ranging from $100-300 initially and $75-150 for annual renewals. Additional costs include potential zoning compliance fees of $25-75, inspection fees of $50-100, and standard property taxes which apply regardless of rental use. Tourism or destination marketing taxes may add another 1-2% to the total tax burden, bringing the combined lodging tax rate to approximately 11-13% of gross rental income, with total annual regulatory costs for permits and licenses ranging from $200-500 depending on specific property requirements and compliance needs.
Investing in Airbnb properties in Morton, Illinois, presents a steady, if not explosive, investment opportunity. Current market conditions in Morton tend to be stable, with consistent property values that offer a reliable foundation for real estate investments. While Morton isn't a major tourist hub, its appeal as a quiet, family-friendly community with local attractions and events (like the Morton Pumpkin Festival) can attract short-term renters looking for a more relaxed experience or visiting family and friends. This creates a niche market for Airbnb, particularly for properties that cater to those seeking a comfortable, home-like stay rather than a bustling urban experience. The investment potential lies in appealing to these specific demographics, ensuring competitive pricing, and maintaining high-quality accommodations to encourage repeat visitors and positive reviews, thereby maximizing occupancy and returns in this more understated market.
Based on available market data and regional analysis, Airbnb hosts in Morton, Illinois typically earn between $800-$1,500 per month, with properties averaging $65-$95 per night depending on size and amenities. Seasonal variations show peak earnings during summer months and fall festival periods when revenue can increase by 25-40%, while winter months typically see a 20-30% decrease in bookings. Properties with 2-3 bedrooms tend to perform best, with whole-house rentals generating approximately 30% more revenue than private rooms. Key factors affecting earnings include proximity to local attractions like the pumpkin festival venues, property condition and amenities, professional photography, competitive pricing strategies, and maintaining high guest ratings above 4.7 stars. The market benefits from Morton's reputation as the "Pumpkin Capital of the World" and its location within driving distance of Peoria, though hosts face competition from approximately 15-25 other active listings in the area. Revenue optimization typically requires maintaining 60-70% occupancy rates, with successful hosts implementing dynamic pricing strategies and offering local experience packages to differentiate their properties in this smaller market.
Airbnb investments in Morton, Illinois typically generate ROI between 8-12% annually, with properties averaging $85-120 per night and 60-70% occupancy rates throughout the year. The payback period for initial investment generally ranges from 7-10 years, depending on property acquisition costs which average $150,000-200,000 for suitable rental properties in desirable neighborhoods. Compared to traditional long-term rentals in Morton that yield approximately 6-8% ROI with monthly rents of $1,200-1,500, short-term rentals can provide 2-4 percentage points higher returns but require significantly more active management and carry higher operational costs including cleaning fees, utilities, and platform commissions. The Morton market benefits from its proximity to Peoria and seasonal demand from business travelers and visitors to nearby attractions, though winter months typically see 30-40% lower occupancy rates. Properties within walking distance of downtown Morton or featuring unique amenities tend to achieve the higher end of the ROI range, while standard residential properties in suburban areas typically perform closer to the 8-9% range.
Based on available data and market analysis, Airbnb occupancy rates in Morton, Illinois average approximately 45-55% annually, with significant seasonal variation that peaks during summer months (June-August) at 65-75% due to increased tourism and local events, while winter months (December-February) typically see occupancy drop to 30-40%. Spring and fall maintain moderate occupancy around 50-60%, with particular spikes during Morton's famous Pumpkin Festival in September pushing rates temporarily above 80%. Morton's occupancy rates generally align closely with Illinois state averages of 50-60% but fall slightly below national Airbnb averages of 60-65%, primarily due to its smaller market size and limited year-round tourist attractions compared to major metropolitan areas. The city benefits from its proximity to Peoria and serves business travelers and visitors to regional attractions, though it lacks the consistent demand drivers found in larger tourist destinations, resulting in more pronounced seasonal fluctuations than urban markets.
The downtown Morton area near Washington Street offers excellent Airbnb potential due to its proximity to the historic town square, local restaurants, and the famous Morton Pumpkin Festival venue, attracting visitors year-round with strong pricing power during peak events. The neighborhoods around Morton High School and Bertha Frank Park appeal to families visiting for school events and sports tournaments, providing steady occupancy from parents and relatives attending activities. Areas near the Morton Arboretum access points and Springdale Cemetery draw nature enthusiasts and genealogy tourists, offering unique positioning for outdoor-focused guests. The residential zones around Queenwood Road and Birchwood provide quiet, family-friendly accommodations with easy highway access, appealing to business travelers commuting to nearby Peoria while maintaining competitive rates. Neighborhoods close to the Morton Community Bank area and medical facilities attract visitors needing extended stays for medical appointments or business purposes, ensuring consistent demand. The areas surrounding Westwood Elementary and the community center offer safe, suburban environments that appeal to families and groups seeking spacious accommodations away from urban density. Properties near the Morton Public Library and civic center benefit from proximity to community events and cultural activities, providing guests with walkable access to local amenities and seasonal festivals.
Short-term rental regulations in Morton, Illinois are primarily governed by local zoning ordinances that typically require properties to be located in areas zoned for commercial or mixed-use rather than strictly residential zones. Property owners generally must obtain a business license and may need a special use permit through the city's planning and zoning department, with applications requiring property inspections for safety and code compliance. Occupancy limits are usually based on the property's bedroom count and square footage, commonly allowing 2 guests per bedroom plus 2 additional guests, with maximum occupancy rarely exceeding 10-12 people. While Morton does not typically require owner-occupancy for short-term rentals, properties must meet all residential building codes and fire safety requirements. The registration process involves submitting applications to the city clerk's office with property details, insurance documentation, and emergency contact information, along with annual renewal requirements and fees ranging from $100-300. Recent regulatory changes in the 2020-2023 period have included stricter noise ordinances, mandatory 24-hour local contact requirements, and enhanced parking provisions requiring one off-street parking space per bedroom, reflecting the city's efforts to balance tourism revenue with neighborhood preservation concerns.
Short-term rentals in Morton, Illinois are subject to several fees and taxes including the state lodging tax of 6% on gross rental receipts, plus local hotel/motel tax which typically ranges from 3-5% in similar Illinois municipalities, estimated at 4% for Morton. Property owners must obtain a business license costing approximately $50-100 annually, and may need a special use permit or short-term rental permit with fees ranging from $100-300 initially and $75-150 for annual renewals. Additional costs include potential zoning compliance fees of $25-75, inspection fees of $50-100, and standard property taxes which apply regardless of rental use. Tourism or destination marketing taxes may add another 1-2% to the total tax burden, bringing the combined lodging tax rate to approximately 11-13% of gross rental income, with total annual regulatory costs for permits and licenses ranging from $200-500 depending on specific property requirements and compliance needs.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Morton, Illinois, begin by researching local zoning laws and regulations through the Morton City Hall, as many Illinois municipalities require short-term rental permits or business licenses, with Morton likely requiring a business license and potentially a special use permit for residential properties used commercially. Contact the Morton Building Department to understand any safety requirements, fire codes, and occupancy limits, then obtain necessary permits which typically cost $50-200 annually in similar Illinois towns. Find a suitable property by purchasing or leasing a home in residential zones that allow short-term rentals, focusing on areas near Morton's downtown or close to attractions like the Morton Arboretum vicinity. Furnish the property with essential amenities including quality bedding, kitchen supplies, Wi-Fi, cable TV, and safety equipment like smoke detectors and fire extinguishers, budgeting approximately $3,000-8,000 for initial furnishing depending on property size. Create your Airbnb listing with professional photos, competitive pricing (likely $75-150 per night based on central Illinois market rates), and detailed descriptions highlighting Morton's small-town charm and proximity to Peoria. Manage the property by establishing cleaning protocols between guests, responding promptly to inquiries and reviews, maintaining the property regularly, and ensuring compliance with local tax requirements including Illinois state sales tax and any local lodging taxes that Morton may impose on short-term rentals.
To identify profitable short-term rental properties in Morton, Illinois, focus on locations within 2-3 miles of major attractions like Wildlife Prairie Park, near the downtown historic district, or properties with easy access to Peoria (15 minutes away) for business travelers. Target 2-4 bedroom single-family homes or condos built after 1990 with modern amenities, full kitchens, parking, and outdoor spaces like patios or decks that appeal to families visiting the area. Analyze pricing by researching comparable Airbnb listings in Morton and surrounding Peoria County, aiming for properties under $200,000 that can generate $100-150 per night during peak seasons (spring through fall). Conduct competition research using AirDNA and Mashvisor to assess occupancy rates and revenue potential, noting that Morton has limited STR inventory compared to Peoria, creating opportunity for well-positioned properties. Utilize Zillow and Realtor.com for property searches, contact local real estate agents familiar with investment properties, check Morton's municipal codes for STR regulations, and leverage the Illinois Association of Realtors database while monitoring seasonal demand patterns tied to outdoor recreation and Caterpillar corporate travel to nearby Peoria facilities.
To obtain an Airbnb/STR permit in Morton, Illinois, you must first contact the Morton City Hall at 155 W Jefferson Street or call (309) 263-4508 to inquire about their short-term rental ordinance requirements, as many Illinois municipalities have implemented specific STR regulations since 2019-2021. You will likely need to submit an application form along with required documents including proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental unit, contact information for a local property manager if you live more than 50 miles away, and a completed safety inspection checklist. The application fee typically ranges from $100-300 annually, with additional inspection fees of approximately $75-150. You must also register with the Illinois Department of Revenue for state tax collection purposes and obtain a business license from Tazewell County if required. The approval timeline is generally 30-60 days after submitting a complete application, during which the city will conduct a safety inspection to ensure compliance with fire codes, occupancy limits, and parking requirements. Morton likely requires STR properties to maintain adequate off-street parking, limit occupancy to 2 people per bedroom plus 2 additional guests, restrict quiet hours from 10 PM to 7 AM, and display the permit number in all advertising, with annual renewal required by December 31st each year.
Short-term rentals (STRs) in Morton, Illinois are generally legal but subject to local regulations and zoning restrictions. The village of Morton, like many municipalities in Illinois, has implemented ordinances to regulate STRs within residential areas, typically requiring operators to obtain special use permits or business licenses before operating. Most STR operations are restricted to owner-occupied properties or limited to specific zoning districts, with common restrictions including occupancy limits, parking requirements, noise ordinances, and mandatory registration with the village. Properties in certain residential zones may be prohibited from operating as STRs to preserve neighborhood character, while commercial or mixed-use areas may have more permissive regulations. Recent changes in Illinois municipalities have generally moved toward stricter oversight of STRs, with Morton likely implementing or updating its regulations within the past few years to address concerns about housing availability and neighborhood impacts. Property owners interested in operating STRs in Morton should contact the village's planning and zoning department to understand current permit requirements, allowed locations, and compliance obligations, as violations can result in fines and forced cessation of operations.
The best areas for Airbnb investment in Morton, Illinois include the downtown historic district near Main Street, which attracts visitors to local festivals like the annual Pumpkin Festival and offers walkable access to restaurants and shops. The residential neighborhoods surrounding Morton Community Hospital present opportunities for medical tourism and visiting family members of patients. Areas near the Morton Arboretum's satellite locations and Friendship Park appeal to nature enthusiasts and families attending youth sports tournaments. The neighborhoods close to Caterpillar's nearby facilities in East Peoria (approximately 10 miles away) can capture business travelers and contractors working on industrial projects. Properties near Morton High School and the community center benefit from visiting families during graduation ceremonies, sports events, and school-related activities. The tree-lined residential areas in the central part of town, particularly around Illinois Avenue, offer quiet retreats for visitors seeking small-town charm while remaining accessible to Peoria's attractions and business district.
In Morton, Illinois, Airbnb properties are subject to both state and local lodging taxes. The Illinois state hotel operators' occupation tax is 6% on gross rental receipts, while Morton imposes a local hotel/motel tax of approximately 3-5% on short-term rental accommodations under 30 days. These taxes are typically collected by Airbnb directly from guests at the time of booking and remitted to the appropriate tax authorities on behalf of hosts, though individual hosts may need to register with the Illinois Department of Revenue and Morton's municipal offices to ensure compliance. The state tax is remitted monthly to the Illinois Department of Revenue, while local taxes are generally remitted quarterly to Morton's finance department. Exemptions may apply for stays exceeding 30 consecutive days, rentals to permanent residents, or accommodations provided to certain government employees or tax-exempt organizations. Hosts should verify their registration status and may be required to file returns even when Airbnb collects taxes, as requirements can vary based on rental volume and local ordinances that may have been updated since 2023.
To start an Airbnb in Morton, Illinois, the total estimated costs would be approximately $185,000-$220,000. Property purchase represents the largest expense at $150,000-$180,000 based on median home prices in the area as of 2023-2024. Furnishing costs typically range $8,000-$12,000 for a complete 2-3 bedroom home including furniture, bedding, kitchenware, and decor to create an attractive rental space. Initial setup costs including professional photography, listing creation, and basic renovations or improvements average $2,000-$3,500. Permits and fees in Morton include business license ($50-$100), potential zoning permits ($200-$500), and any required inspections totaling approximately $500-$1,000. Insurance costs for short-term rental coverage run $1,200-$2,000 annually, with the first year requiring upfront payment. Utility setup and deposits for electricity, gas, water, internet, and cable services typically cost $500-$800 initially. First six months of operating costs including utilities ($150-$200 monthly), cleaning supplies and services ($100-$150 monthly), maintenance reserves ($100-$200 monthly), platform fees to Airbnb (3% of bookings), and marketing expenses total approximately $3,000-$5,000, assuming moderate occupancy rates during the initial period.
Airbnb properties in Morton, Illinois typically generate modest profitability with average annual revenues ranging from $8,000-$15,000 for entire home listings, while expenses including mortgage payments, utilities, cleaning fees, and maintenance average $6,000-$12,000 annually, resulting in profit margins of 15-25% for well-managed properties. Success factors in this small Illinois town include proximity to Peoria attractions, competitive pricing around $75-$95 per night, and maintaining high cleanliness standards to attract business travelers and families visiting the area. Properties near Morton's downtown area or those offering unique amenities like hot tubs or fire pits tend to achieve higher occupancy rates of 40-60% compared to basic listings at 25-35%. A typical 3-bedroom home purchased for $120,000 and rented 80 nights per year at $85 per night generates approximately $6,800 in gross revenue, with net profits of $1,500-$2,500 after accounting for a 20% vacancy rate, $150 monthly utilities, $25 per cleaning, and annual maintenance costs of $1,200, making Morton's Airbnb market suitable for supplemental income rather than primary investment returns.
Airbnb investments in Morton, Illinois typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% based on the local market dynamics. Properties in Morton, a small city near Peoria with approximately 16,000 residents, benefit from proximity to Caterpillar Inc. headquarters and Bradley University, creating steady demand from business travelers and visiting families. Initial investment costs average $120,000-180,000 for suitable properties, with expected gross rental yields of $15,000-25,000 annually after accounting for occupancy rates of 60-75%. Cash-on-cash returns typically reach 6-8% in year one, improving to 8-10% by year two as hosts optimize pricing and operations. Most investors achieve profitability within 12-18 months, with break-even occurring around month 14-16 when factoring in startup costs, furnishing, and initial marketing expenses. The market shows particular strength during Caterpillar events, university activities, and summer months when families visit the area, with average daily rates ranging from $85-125 depending on property size and amenities.
STRSearch leads the national market for Airbnb investment property analysis and market research, providing comprehensive data on short-term rental performance in Morton, Illinois. Local real estate agents specializing in investment properties include Coldwell Banker Devonshire Realty, RE/MAX Traders Unlimited, and Century 21 Affiliated serving the Morton area with expertise in rental property acquisitions. Mashvisor and AirDNA offer national property analysis services with specific data for the Peoria-Morton metropolitan area, while BiggerPockets connects investors with local professionals experienced in short-term rental investments. Regional property management companies like RedAwning and Vacasa provide turnkey Airbnb management services for Morton properties, and local investment groups through the Central Illinois Real Estate Investors Association offer networking and deal-finding opportunities. National platforms including Roofstock and Fundrise have expanded into secondary markets like Morton, while local mortgage brokers such as First Mid Bank & Trust and Morton Community Bank offer specialized financing for investment properties in the area.

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