Is Nocatee, Florida Good for Airbnb Investment?

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Nocatee, Florida market research

Nocatee, Florida Airbnb Investment Overview

$2,800–$6,500,Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Nocatee, Florida?

Potentially—Nocatee, Florida combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity, largely driven by the area's rapid growth, desirable master-planned communities, and proximity to major attractions like Jacksonville and St.
  • Augustine's beaches.
  • Current market conditions in Nocatee are characterized by strong demand for both permanent residences and short-term rentals, reflecting its appeal to families and tourists seeking a blend of upscale amenities.
  • Tourism trends indicate a steady influx of visitors drawn to Nocatee's family-friendly environment, numerous recreational facilities, and events.
  • Property values in Nocatee have seen consistent appreciation, making it an attractive location for real estate investment.
Earnings

How Much Does an Average Airbnb Earn in Nocatee?

$2,800–$6,500, based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb properties in Nocatee, Florida typically generate monthly revenues ranging from $2,800 to $6,500, with an average of approximately $4,200 per month for well-positioned properties.
  • Seasonal variations show peak earnings during winter months (December through March) when revenues can increase by 35-45% due to snowbird migration and favorable weather.
  • Properties within walking distance to Nocatee Town Center or featuring amenities like pools, golf course access.
  • Key factors affecting earnings include property size (3-4 bedroom homes performing best), professional photography and staging, responsive host communication.
  • Occupancy rates typically range from 65-80% annually, with successful hosts maintaining higher occupancy through dynamic pricing and exceptional guest experiences.
ROI Analysis

Airbnb Return on Investment in Nocatee

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with higher-end properties near the golf courses and amenities achieving up to 15% returns due to strong demand from visitors to TPC Sawgrass and Jacksonville area attractions.
  • The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates.
  • Compared to traditional long-term rentals in Nocatee that yield 6-8% annually with rental rates of $2,500-4,000 monthly, short-term rentals provide 2-4% higher returns but require significantly more active management.
  • The premium location within this master-planned community, proximity to beaches, golf courses, and Jacksonville's business district creates consistent demand.
Occupancy Rate

Average Airbnb Occupancy Rate in Nocatee

Nocatee, Florida averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Nocatee, Florida typically average around 65-70% annually, with significant seasonal variations that peak during winter months (December through March) at approximately 80-85% occupancy due to snowbird migration and favorable weather conditions.
  • Summer months see moderate occupancy rates of 60-65%, while spring and fall maintain steady rates around 70-75%.
  • Peak season generally runs from January through April, coinciding with Florida's tourist season and cooler northern climates driving visitors south.
  • Nocatee's occupancy rates tend to outperform the Florida state average of approximately 60-62% and exceed the national Airbnb average of 48-52%.
  • Augustine and Jacksonville, family-friendly amenities, proximity to beaches, and appeal as a newer planned community with resort-style facilities that attract both leisure travelers and families seeking extended stays.
Best Neighborhoods

Best Neighborhoods for Airbnb in Nocatee

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Nocatee include Crosswater with its luxury lakefront properties and golf course access that attracts affluent visitors willing to pay premium rates.
  • These neighborhoods benefit from Nocatee's overall appeal as a master-planned community with extensive amenities, proximity to Jacksonville employment centers, excellent schools, and easy beach access.
Regulations

Short-term Rental Regulations in Nocatee

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Johns County ordinances, which require property owners to obtain a short-term rental permit and business tax receipt before operating.
  • Properties must comply with occupancy limits typically set at two persons per bedroom plus two additional guests.
  • Owner-occupancy is not required for short-term rentals in most areas of St.
  • Zoning restrictions generally permit short-term rentals in residential areas, though some HOA communities within Nocatee may have their own restrictive covenants prohibiting such use.
  • Johns County, paying applicable fees (approximately $100-200 annually), providing proof of insurance.
  • Recent regulatory changes implemented around 2020-2022 have strengthened enforcement mechanisms, increased penalties for non-compliance, and established clearer noise and parking requirements.
Fees and Taxes

Short-term Rental Fees and Taxes in Nocatee

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Nocatee, Florida are subject to several fees and taxes including Florida's 6% state sales tax, St.
  • Johns County's 5% tourist development tax (also called bed tax), and an additional 1-2% local option tourist tax, bringing the total lodging tax rate to approximately 12-13%.
  • Property owners must obtain a Florida Department of Revenue sales tax permit (free registration but requires a $50-100 security deposit in some cases), a St.
  • Johns County short-term rental permit costing approximately $150-200 annually, and potentially a City of Ponte Vedra Beach business tax receipt if operating within city limits for around $25-50 per year.
  • Additional costs may include a one-time registration fee of $75-125 with the county, inspection fees ranging from $50-100, and compliance with fire safety requirements that can cost $100-300 for initial setup.
  • Property owners are also responsible for collecting and remitting the 6% Florida sales tax and 5% tourist development tax monthly, with penalties of 10% plus interest for late payments.
Common questions

Nocatee, Florida Airbnb investment FAQs

How to start an Airbnb in Nocatee, Florida?

To start an Airbnb in Nocatee, Florida, begin by researching St.

Launch checklist

  • Johns County's short term rental regulations, which typically require a business tax receipt and compliance with zoning laws contact St.
  • Johns County Planning and Zoning Department for specific requirements as Nocatee is an unincorporated planned community with potential HOA restrictions.
  • Obtain necessary permits including a business tax receipt from St.
  • Johns County (approximately $50 to 100 annually), ensure your property meets fire safety codes, and verify your homeowner's insurance covers short term rentals or purchase additional coverage.
  • Find a suitable property in Nocatee's neighborhoods like Twenty Mile or Crosswater, considering proximity to amenities like the Nocatee Town Center and splash water park, with properties typically ranging from $300,000 to 800,000 depending on size and location.
  • Furnish the space with quality, durable furniture focusing on coastal Florida aesthetics, include essential amenities like high speed internet, air conditioning, beach gear, and kitchen essentials, budgeting approximately $15,000 to 30,000 for a complete furnishing.
  • List your property on Airbnb and other platforms like VRBO, highlighting Nocatee's family friendly amenities, proximity to St.
  • Augustine (20 minutes) and Jacksonville beaches (30 minutes), competitive pricing around $150 to 300 per night depending on property size and season.
What's the best way to identify good STR properties in Nocatee, Florida?

To identify profitable short term rental properties in Nocatee, Florida, focus on properties within 15 to 20 minutes of Ponte Vedra Beach and Jacksonville attractions, particularly in newer developments like Twenty Mile and Crosswater that offer resort style amenities.

What to prioritize

  • Target 3 to 4 bedroom single family homes or townhomes built after 2010 with pools, modern kitchens, and proximity to the Nocatee Town Center, as these attract families visiting for youth sports tournaments at the numerous athletic facilities.
  • Analyze pricing using AirDNA and Mashvisor to identify properties generating $150 to 250 per night with 65 to 75% occupancy rates, comparing against similar properties in nearby Ponte Vedra and St.
  • Augustine markets.
  • Research competition by monitoring existing STRs on Airbnb and VRBO within Nocatee's master planned community, noting that properties near the splash pad, fitness centers, and golf courses command premium rates.
  • Utilize tools like Rabbu and AllTheRooms for market analysis, while leveraging local real estate agents familiar with Nocatee's HOA restrictions and St.
  • Johns County's short term rental regulations, and consider properties near the Nocatee Preserve for guests seeking nature experiences alongside suburban amenities.
How to get an Airbnb permit in Nocatee, Florida?

To obtain an Airbnb/STR permit in Nocatee, Florida, you must apply through St.

Documents and approvals

  • Johns County since Nocatee is an unincorporated community within the county jurisdiction.
  • Submit your application to the St.
  • Johns County Planning and Zoning Department located at 500 San Sebastian View, St.
  • Augustine, FL 32084, or apply online through their permitting portal.
  • Required documents include a completed short term rental application, property deed or lease agreement, floor plan showing maximum occupancy, parking plan, contact information for a local representative within 30 minutes of the property.
  • You'll need to pay an application fee of approximately $150 to 200 plus an annual permit fee of around $100 to 150.
  • The approval timeline typically takes 4 to 6 weeks for processing once all documents are submitted.
  • Specific Nocatee requirements include adherence to HOA covenants which may restrict or prohibit short term rentals in certain neighborhoods, compliance with maximum occupancy limits of 2 people per bedroom plus 2 additional guests, designated parking spaces for guests.
Is it legal to operate a short-term rental in Nocatee, Florida?

Short term rentals (STRs) in Nocatee, Florida are generally legal but subject to St.

Core operating requirements

  • Johns County regulations and homeowners association restrictions.
  • As an unincorporated planned community within St.
  • Johns County, Nocatee falls under county jurisdiction which permits STRs with proper licensing and compliance with zoning requirements.
  • However, many neighborhoods within Nocatee have HOA covenants that specifically prohibit or restrict short term rentals, with some communities allowing only rentals of 30 days or longer.
  • Property owners must obtain a business tax receipt from St.
  • Johns County, comply with occupancy limits, provide parking, and follow noise ordinances.
  • Recent changes around 2019 to 2020 saw St.
  • Johns County implement stricter registration requirements and enforcement mechanisms for STR operators.
What are the best places to invest in Airbnb in Nocatee, Florida?

The best areas for Airbnb investment in Nocatee, Florida include the Town Center district which attracts business travelers and families visiting the area's corporate offices and retail destinations, the Crosswater neighborhood near the golf course which appeals to golf tourists and luxury travelers seeking upscale accommodations. The Preserve and Austin Park neighborhoods are attractive for family oriented visitors attending youth sports tournaments at the numerous athletic facilities, while properties near the Nocatee Station area benefit from proximity to shopping and dining options that appeal to longer term business stays.

Areas to research

  • The community's master planned amenities including pools, fitness centers, and recreational facilities make it particularly appealing to families and groups seeking resort style accommodations, while its location between Jacksonville and St.
  • Augustine positions it well for tourists exploring both destinations who prefer a quieter base.
Airbnb and lodging taxes in Nocatee, Florida

Airbnb properties in Nocatee, Florida are subject to multiple lodging taxes including Florida's state transient rental tax of 6%, St.

Taxes and filing responsibilities

  • Johns County's tourist development tax of 5%, and potentially additional local municipal taxes depending on the specific jurisdiction within Nocatee.
  • These taxes are typically collected automatically by Airbnb through their platform for stays of six months or less, with Airbnb remitting payments directly to the Florida Department of Revenue and local tax authorities on a monthly basis.
  • Property owners must register with the Florida Department of Revenue to obtain a transient rental license and may need additional permits from St.
  • Johns County, with some hosts required to collect and remit taxes manually if not covered by Airbnb's automatic collection service.
  • Exemptions generally apply to stays exceeding six months, rentals to permanent residents, and certain government or charitable organization bookings.
Total cost to purchase, furnish and operate an Airbnb in Nocatee, Florida

The total cost to start an Airbnb in Nocatee, Florida is approximately $650,000 to $750,000.

Cost breakdown

  • Property purchase represents the largest expense at $550,000 to $650,000 based on median home prices in this master planned community as of 2024.
  • Furnishing costs range from $25,000 to $40,000 for a complete 3 to 4 bedroom home including furniture, appliances, linens, and décor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, and marketing materials total around $2,000 to $3,000.
  • Permits and fees vary but typically include a business tax receipt ($50 to $100), short term rental permit ($200 to $500), and potential HOA approval fees ($100 to $300) totaling approximately $500 to $1,000.
  • Insurance for short term rentals costs $3,000 to $5,000 annually, significantly higher than standard homeowner's insurance.
  • Utility setup and deposits for electricity, water, internet, and cable services require $1,000 to $2,000 initially.
  • First six months operating costs including utilities ($1,200 to $1,800), cleaning services ($3,000 to $4,500), maintenance and supplies ($1,500 to $2,500), platform fees to Airbnb and VRBO ($2,000 to $3,000).
Are Airbnb properties in Nocatee, Florida profitable?

Airbnb properties in Nocatee, Florida demonstrate strong profitability potential with average nightly rates ranging from $150 to $300 depending on property size and amenities, generating monthly revenues of $3,000 to $7,500 for well managed properties with 60 to 70% occupancy rates. Operating expenses typically include mortgage payments ($1,500 to $3,500), property management fees (15 to 25% of revenue), cleaning costs ($75 to $150 per turnover), utilities ($200 to $400), insurance ($150 to $300), and maintenance ($300 to $500 monthly).

Profitability indicators

  • Success factors in this master planned community include proximity to Jacksonville (20 minutes), family friendly amenities like water parks and golf courses, new construction appeal, and strong corporate demand from nearby business districts.
  • A typical 4 bedroom townhome purchased for $450,000 in 2022 generates approximately $5,500 monthly revenue with $3,200 in expenses, yielding $2,300 monthly profit or roughly 6% annual ROI, while luxury homes near TPC Sawgrass command premium rates of $400 to $600 nightly during peak golf season.
What is the expected return on investment for an Airbnb in Nocatee, Florida?

Airbnb investments in Nocatee, Florida typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14%, driven by the area's proximity to Jacksonville beaches, premium golf communities, and family friendly amenities that attract both leisure and corporate travelers year round. Properties in Nocatee's newer developments like Twenty Mile and Del Webb communities command nightly rates of $150 to 300 depending on size and amenities, with occupancy rates averaging 65 to 75% annually due to consistent demand from visitors to nearby Ponte Vedra Beach and Jacksonville business districts.

Return planning figures

  • Initial profitability typically occurs within 18 to 24 months for investors who purchase properties in the $400,000 to 600,000 range with 20 to 25% down payments, as the combination of strong rental income, low property taxes.
  • The market benefits from Nocatee's reputation as one of the fastest growing communities in Northeast Florida, with companies like Toll Brothers and Lennar continuing development.
What company can help me find and buy a profitable Airbnb in Nocatee, Florida?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors in Nocatee, Florida.

Companies and resources

  • Local real estate agents like The Nocatee Realty Group and Ponte Vedra Beach specialists at Berkshire Hathaway HomeServices Florida Network Realty have extensive knowledge of the area's vacation rental market.
  • National services include AirDNA for market analytics, Mashvisor for investment property analysis, and BiggerPockets for investor networking and deal sourcing.
  • RedAwning and Vacasa offer property management services that can help investors identify profitable properties while providing turnkey management solutions.
  • Local property management companies like Northeast Florida Vacation Rentals and Coastal Stays Management also assist investors in finding suitable properties while offering ongoing management services.
  • Real estate investment firms such as Roofstock and Awning focus specifically on short term rental investments and operate in the Jacksonville/Nocatee market.
  • Additionally, local real estate agents at Coldwell Banker Vanguard Realty and RE/MAX Unlimited have experience with investment properties in the Nocatee area and can provide insights into the most profitable neighborhoods for Airbnb investments.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
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Limited or no partner access
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