Is Pace, Florida Good for Airbnb Investment?

Get significant tax savings and earn cash flow by investing in a short-term rental with data-backed selection. No guessing!

Find Your Airbnb Investment
Pace, Florida market research

Pace, Florida Airbnb Investment Overview

$800–$2,200,Typical monthly host earnings
8–12%Typical annual ROI
45–55%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Pace, Florida?

Potentially—Pace, Florida combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity, largely driven by its proximity to popular coastal destinations and military installations, attracting a steady stream of tourists and temporary residents.
  • Current market conditions in Pace indicate a growing demand for short-term rentals, as visitors seek alternatives to traditional hotels.
  • Property values in Pace have seen a consistent upward trend, making real estate a stable long-term investment.
  • The investment potential is further enhanced by favorable local regulations that generally support short-term rentals.
Earnings

How Much Does an Average Airbnb Earn in Pace?

$800–$2,200, based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb properties in Pace, Florida typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size and amenities.
  • Seasonal variations show peak earnings during summer months (June through August) when revenues can increase by 30-40% due to beach tourism and family vacations.
  • Spring break periods in March and April also drive higher occupancy rates and nightly rates up by approximately 20-35%.
  • Key factors affecting earnings include proximity to Pensacola Beach (properties within 15 miles command 25-40% higher rates).
  • The area's growing popularity as a more affordable alternative to Gulf Shores and Orange Beach has contributed to steady demand, with average occupancy rates ranging from 55-70% annually.
ROI Analysis

Airbnb Return on Investment in Pace

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with payback periods ranging from 7-10 years depending on property type and initial investment.
  • Short-term rental properties in the Pace market, particularly those near waterfront areas or within 30 minutes of Pensacola Beach, command average nightly rates of $120-180 during peak season and $80-120 in off-season.
  • This performance generally outpaces traditional long-term rentals in the area by 2-4 percentage points.
  • The higher returns from short-term rentals come with increased operational complexity and seasonal fluctuations, but the proximity to military installations, beaches.
Occupancy Rate

Average Airbnb Occupancy Rate in Pace

Pace, Florida averages 45–55% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Pace, Florida typically average around 45-55% annually, with significant seasonal variations that peak during summer months (June-August) at approximately 65-75% occupancy and winter months (December-February) reaching 60-70% due to snowbird migration from northern states.
  • Spring break season (March-April) also sees elevated rates around 60-65%, while fall months (September-November) experience the lowest occupancy at 35-45%.
  • Pace's occupancy rates generally underperform compared to Florida's statewide average of approximately 60-65% and the national Airbnb average of 48-52%.
Best Neighborhoods

Best Neighborhoods for Airbnb in Pace

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Pace, Florida include Chumuckla Springs area which offers rural charm and proximity to outdoor recreation activities like fishing and hiking.
  • The neighborhoods near Highway 90 corridor provide excellent accessibility to Pensacola attractions while maintaining lower property acquisition costs.
  • Areas close to Blackwater River State Park capitalize on the growing eco-tourism market, with guests paying higher nightly rates for waterfront or river-adjacent properties that offer kayaking, tubing.
  • The residential zones near Pace High School and community centers attract families visiting for sports tournaments and school events.
  • Neighborhoods within 15 minutes of Interstate 10 offer strategic positioning for guests traveling between major Florida destinations.
  • The emerging developments along Spencer Field Road provide modern amenities that appeal to younger demographics seeking Instagram-worthy accommodations.
Regulations

Short-term Rental Regulations in Pace

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Property owners must obtain a business tax receipt and comply with zoning regulations that typically restrict short-term rentals to commercially zoned areas or specific residential zones with conditional use permits.
  • Occupancy limits are generally set at two persons per bedroom plus two additional guests, with a maximum of 10-12 occupants depending on the property size and septic system capacity.
  • Owner-occupancy requirements vary by zoning district, with some areas requiring the owner to live on-site or within a certain distance of the rental property.
  • The registration process involves submitting applications to Escambia County's Planning and Zoning Department, providing proof of insurance, septic system compliance.
  • Recent changes implemented around 2019-2021 have included stricter enforcement of noise ordinances, mandatory 24-hour contact information for guests, and enhanced penalties for violations.
  • Properties must also comply with Florida state regulations regarding sales tax collection and remittance.
Fees and Taxes

Short-term Rental Fees and Taxes in Pace

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Pace, Florida are subject to several fees and taxes including Florida's state sales tax of 6% on rental income.
  • Property owners must obtain a business tax receipt from Escambia County costing around $25-50 annually.
  • Additional requirements may include a short-term rental permit from Escambia County ranging from $100-200 annually, depending on property type and occupancy limits.
  • Property owners are also responsible for collecting and remitting the Resort Tax where applicable, and must maintain proper insurance coverage which can cost $500-1,500 annually for short-term rental policies.
  • Local homeowner association fees may apply if the property is within an HOA community, and owners should budget for potential inspection fees of $50-100 when obtaining permits.
Common questions

Pace, Florida Airbnb investment FAQs

How to start an Airbnb in Pace, Florida?

To start an Airbnb in Pace, Florida, begin by researching Santa Rosa County's short term rental regulations, which typically require a business tax receipt and compliance with zoning ordinances that may restrict rentals in certain residential areas.

Launch checklist

  • Obtain necessary permits including a Santa Rosa County business license ($25 to 50 annually), Florida sales tax permit through the Department of Revenue, and ensure your property meets fire safety codes and occupancy limits.
  • Find a suitable property in Pace by targeting areas near popular attractions like Blackwater River State Park or close to Pensacola Beach (20 minutes away), with 2 to 3 bedroom homes typically renting for $80 to 150 per night.
  • Furnish the property with essential amenities including quality mattresses, linens, kitchen appliances, WiFi, and outdoor furniture to capitalize on Florida's year round outdoor appeal, budgeting approximately $8,000 to 15,000 for a complete setup.
  • List your property on Airbnb, VRBO, and Booking.com with professional photos highlighting the proximity to beaches, rivers, and Gulf Coast attractions, setting competitive rates based on seasonal demand (higher during summer months and spring break).
  • Manage the property by establishing cleaning protocols between guests, responding promptly to inquiries, coordinating key exchanges through lockboxes or smart locks, and maintaining relationships with local cleaning services and maintenance contractors.
What's the best way to identify good STR properties in Pace, Florida?

To identify profitable short term rental properties in Pace, Florida, focus on locations within 15 to 20 minutes of Pensacola Beach and downtown Pensacola, particularly properties near Blackwater River State Park, as these areas attract tourists seeking outdoor recreation and beach access.

What to prioritize

  • Target 3 to 4 bedroom single family homes or condos with 2+ bathrooms, outdoor spaces like decks or patios, and modern amenities including high speed internet, as military families from nearby Naval Air Station Pensacola and tourists prefer spacious accommodations.
  • Analyze pricing using AirDNA and Mashvisor to identify properties where nightly rates of $120 to 180 can generate 15 to 20% annual returns, considering seasonal fluctuations with peak rates during summer months and Blue Angels air show periods.
  • Research competition by studying existing Airbnb and VRBO listings within a 5 mile radius, noting occupancy rates, amenities offered, and guest reviews to identify market gaps.
  • Utilize tools like Rabbu, BiggerPockets calculators, and local MLS data through partnerships with Santa Rosa County realtors, while monitoring vacation rental regulations in unincorporated Santa Rosa County areas where Pace is located.
How to get an Airbnb permit in Pace, Florida?

To obtain an Airbnb/STR permit in Pace, Florida, you must first contact Santa Rosa County's Planning and Zoning Department since Pace is an unincorporated community within the county, typically requiring a Conditional Use Permit (CUP) application which can be submitted at the Santa Rosa County Administrative Complex at 6495 Caroline Street. Required documents include a completed CUP application, property deed, site plan showing parking and property boundaries, floor plan of the rental unit, proof of property insurance, septic system inspection (if applicable), and a $500 to 800 application fee paid by check or money order.

Documents and approvals

  • The process typically takes 60 to 90 days and includes a public hearing before the Planning Board, during which neighbors are notified and can provide input.
  • Specific requirements for Pace include maintaining adequate off street parking (minimum 2 spaces per unit), ensuring the property meets all building and fire codes, obtaining a business tax receipt from Santa Rosa County.
Is it legal to operate a short-term rental in Pace, Florida?

Short term rentals (STRs) are generally legal in Pace, Florida, as the city operates under Santa Rosa County's regulations, which permit STRs with proper licensing and compliance requirements.

Core operating requirements

  • Property owners must obtain a business tax receipt from Santa Rosa County and register their rental properties, while adhering to occupancy limits, parking requirements, and noise ordinances.
  • The county requires STR operators to maintain liability insurance, provide emergency contact information to neighbors, and ensure properties meet safety standards including smoke detectors and fire extinguishers.
  • Some residential neighborhoods may have HOA restrictions that limit or prohibit short term rentals, and operators must comply with state sales tax collection requirements.
  • Recent changes in 2022 to 2023 have included stricter enforcement of existing regulations and enhanced penalties for non compliance, though no outright bans have been implemented in Pace specifically.
What are the best places to invest in Airbnb in Pace, Florida?

The best areas for Airbnb investment in Pace, Florida include the Blackwater River corridor neighborhoods near the state forest, which attract outdoor enthusiasts for kayaking, fishing, and camping activities year round.

Areas to research

  • The historic downtown Pace area offers charm for visitors exploring local heritage sites and provides easy access to Pensacola attractions just 20 minutes away.
  • Neighborhoods near the Blackwater River State Park see strong demand from nature tourists and families seeking waterfront recreation.
  • The residential areas along Highway 90 benefit from business travelers working at nearby Eglin Air Force Base and contractors supporting military operations.
  • Properties near the Pace Community Center and recreational facilities attract sports tournament participants and families visiting for youth events.
  • The emerging developments around the Pace area shopping centers appeal to visitors who want suburban comfort while exploring the greater Pensacola Bay region, including nearby beaches and the National Naval Aviation Museum.
Airbnb and lodging taxes in Pace, Florida

In Pace, Florida, Airbnb hosts are subject to both state and local lodging taxes.

Taxes and filing responsibilities

  • The Florida state tourist development tax ranges from 1 to 6% depending on the county, with Santa Rosa County (where Pace is located) typically charging around 4 to 5% on short term rental accommodations.
  • Additionally, hosts must collect and remit Florida's 6% state sales tax on rental income.
  • The City of Pace may impose an additional local occupancy tax of 1 to 3%, bringing the total tax burden to approximately 11 to 14% of the rental amount.
  • These taxes are collected from guests at the time of booking and must be remitted monthly to the Florida Department of Revenue for state taxes and to Santa Rosa County for local tourist development taxes.
  • Airbnb automatically collects and remits these taxes in many Florida jurisdictions through agreements with local tax authorities, but individual hosts should verify their specific obligations.
  • Properties rented for 30 days or longer are typically exempt from tourist development taxes but may still be subject to sales tax, and hosts must register for tax collection permits before beginning operations.
Total cost to purchase, furnish and operate an Airbnb in Pace, Florida

The total cost to start an Airbnb in Pace, Florida is approximately $285,000 to $320,000.

Cost breakdown

  • Property purchase costs around $220,000 to $250,000 based on median home prices in the Santa Rosa County area.
  • Furnishing a 3 bedroom property runs $15,000 to $25,000 including beds, sofas, dining sets, appliances, linens, and décor.
  • Initial setup costs $3,000 to $5,000 covering professional photography, listing creation, welcome materials, and basic supplies.
  • Permits and fees total $800 to $1,500 including business license, vacation rental permit, and potential HOA approvals.
  • Insurance adds $2,000 to $3,000 annually for short term rental coverage.
  • Utilities average $200 to $300 monthly including electricity, water, internet, and cable.
  • First six months operating costs reach $8,000 to $12,000 covering utilities ($1,800), cleaning services ($2,400), maintenance ($1,500), property management or marketing ($2,000 to $4,000), supplies and amenities ($800), and emergency repairs fund ($1,500).
  • Additional considerations include potential property management fees of 15 to 25% of revenue, marketing costs, and maintaining 3 to 6 months of mortgage payments as reserves for vacancy periods.
Are Airbnb properties in Pace, Florida profitable?

Airbnb properties in Pace, Florida typically generate annual revenues between $15,000 to $35,000 for single family homes and $8,000 to $18,000 for condos, with average daily rates ranging from $80 to $150 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($50 to $80 per turnover), property management (15 to 25% of revenue), utilities ($150 to $300 monthly), insurance ($1,200 to $2,500 annually).
  • Net profit margins typically range from 15 to 35% for well managed properties, with successful hosts achieving occupancy rates of 60 to 75% by leveraging Pace's proximity to Pensacola Beach and Blackwater River State Park.
  • Properties within 20 minutes of Gulf beaches command premium rates, while those near outdoor recreation areas like Adventures Unlimited attract steady weekend bookings.
  • Success factors include professional photography, responsive communication, local guidebooks, and partnerships with activity providers, with top performing properties often featuring amenities like kayaks, fishing gear.
What is the expected return on investment for an Airbnb in Pace, Florida?

Airbnb investments in Pace, Florida typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14%, depending on property type and location within the market. Single family homes near Blackwater River State Park and vacation rentals targeting military families from nearby Whiting Field Naval Air Station show the strongest performance, with investors commonly achieving profitability within 18 to 24 months of initial investment.

Return planning figures

  • The market benefits from consistent demand from both leisure travelers seeking outdoor recreation and military personnel requiring temporary housing, with average daily rates of $85 to 120 and occupancy rates of 65 to 75% annually.
  • Properties purchased in the $150,000 to 250,000 range with 20 to 25% down payments typically generate monthly cash flows of $400 to 800 after expenses, translating to cash on cash returns in the 10 to 12% range for well managed properties.
What company can help me find and buy a profitable Airbnb in Pace, Florida?

STRSearch leads the market in Airbnb investment property analysis nationwide including Pace, Florida, followed by national services like Awning, RedAwning, and Mashvisor that provide comprehensive short term rental market data and property recommendations. Local real estate agents specializing in investment properties in the Pace area include Coldwell Banker Realty agents, RE/MAX professionals, and Keller Williams Realty specialists who understand the Gulf Coast vacation rental market.

Companies and resources

  • Additional services include AirDNA for market analytics, Rabbu for property management insights, and BiggerPockets for investor networking, while local property management companies like Vacasa, RedAwning Property Management.

How Smart Investors Build Wealth

Through Data-Driven STRs (Real Results)

From first-time investors to seasoned pros, see how our commitment to comprehensive data analysis led to unparalleled investment victories.

Smiling woman with dark hair and white blouse next to text reading 'Spot on $120K revenue prediction!' attributed to Allison Kraft, STR Search Client on dark green background.

From zero real estate experience to a thriving short-term rental business, Allison locked in $120K in revenue her first year  and is now expanding with STR Search again. Proof that the right team can turn analysis paralysis into profitable action!

- Allison
Portrait of a man with short dark hair and earbuds, alongside the quote 'Cash flow positive since day one!' attributed to Arul, STR Search Client, on a dark green background.

Thanks to John's expert guidance, I made my first real estate and Airbnb investment a massive success, with consistent positive cash flow and an exceptional return on investment!

- Arul
Quote saying 'Bank said This is better than their underwriting team!' by Philip Mann, STR Search Client, beside a smiling man with a bald head and light beard on a dark green background.

John's training gave me the confidence to secure a loan on the spot and scale from one STR to three. His approach is a total game-changer!

- Philip

Why Choose STR Search?

Success Rate
Data Accuracy
Service Scope
Risk Mitigation
Expert Network
STR Search Logo
100% profitable track record
Proprietary filters, precise forecasts
End-to-end STR investment support
Only cash-flow-positive matches
Vetted realtors, lenders, designers included
Other Services
Inconsistent ROI, no guarantees
Generic metrics, inaccurate estimates
Partial services only
No profitability screening
Limited or no partner access
Success Rate
Data Accuracy
Service Scope
Risk Mitigation
Expert Network
STR Search Logo
Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
275+
Properties Acquired
$90M+
Purchased
$20.24M+
Total Taxes Saved

Put your money to work & 
lower your tax bill

We’ve spent years analyzing what works so you don’t have to. Our job is to cut through bad data and help you make smart, profitable decisions backed by real numbers.

Schedule Your Free Call

Trusted by hundreds of 
successful investors

Generate $3-5K+ monthly cash flow with our proven property matching system.

Build long-term wealth through STRs with cash flow, equity, and bonus depreciation.

Skip 6-12 months of trial and error with our data-driven underwriting and market analysis

The Proof is in Our Track Record...

We have a 100% success rate across $90M+ in Real Estate

Out of the 275+ properties we've helped our clients buy every single one has been profitable.

You want more money. More time. More freedom. But may be stuck trading hours for dollars, and scaling your investment strategy feels out of reach.

While others are getting lost in analysis paralysis, you’ve got capital and drive to change your situation. Investors who choose the right STRs can generate $3–5K/month in cash flow, plus serious tax benefits and long-term wealth.

We’ve spent years obsessed with STR investing data so you don’t have to.

With our property match services, there’s no guesswork! Just profitable properties built to perform. With the right deal, your capital can buy more than returns. It can buy your freedom.

Buildings
Rabbu logoAirbnb logoAirdna logoPriceLabs logo
Rabbu logo
Airbnb logo
Airdna logo
PriceLabs logo

All The Ways We Can Help You

Free courses, services, and trainings, to help you maximize your earnings from AirBnb...

Get in touch with us.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Put your money to work & 
lower your tax bill

We’ve spent years analyzing what works so you don’t have to. Our job is to cut through bad data and help you make smart, profitable decisions backed by real numbers.

Schedule Your Free Call