Is Peoria, Illinois Good for Airbnb Investment?

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Peoria, Illinois market research

Peoria, Illinois Airbnb Investment Overview

$800–$2,200Typical monthly host earnings
8–12%Typical annual ROI
55–60%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Peoria, Illinois?

Potentially. Peoria, Illinois combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity, largely driven by the city's steady economic activity, regional attractions, and affordable property values.
  • Current market conditions in Peoria indicate a stable real estate market with accessible entry points for investors compared to larger metropolitan areas.
  • While Peoria may not be a primary tourist destination, it benefits from business travel, healthcare visitors, and events at Bradley University and the Peoria Civic Center.
  • Tourism trends, though not explosive, show a reliable flow of visitors seeking convenient lodging options.
  • The investment potential is further enhanced by lower operating costs and the possibility of higher rental yields relative to property purchase prices.
Earnings

How Much Does an Average Airbnb Earn in Peoria?

$800–$2,200 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Peoria, Illinois typically earn between $800 to $2,200 per month.
  • Seasonal variations show peak earnings during summer months and university events, with revenues increasing by approximately 25-35% during these periods.
  • Properties near Bradley University, downtown attractions, or the Illinois River waterfront command premium rates of $85-150 per night, while suburban locations average $55-95 per night.
  • Key factors affecting earnings include proximity to major attractions like the Peoria Riverfront Museum and Caterpillar Visitor Center, property size and amenities, professional photography and listing optimization.
  • Occupancy rates typically range from 45-65% annually, with successful hosts achieving higher occupancy through competitive pricing strategies and maintaining superhost status.
ROI Analysis

Airbnb Return on Investment in Peoria

Potentially strong, with a typical annual ROI of 8–12%.

  • Typically generate ROI between 8-12% annually, with average nightly rates ranging from $75-120 depending on property size and location near Bradley University or downtown attractions.
  • The payback period for initial investment and furnishing costs averages 7-10 years, considering occupancy rates of 45-65% throughout the year with peak demand during university events and summer months.
  • Compared to traditional long-term rentals in Peoria that yield 6-8% ROI with 85-95% occupancy, short-term rentals can provide 2-4% higher returns but require significantly more active management, higher turnover costs.
Occupancy Rate

Average Airbnb Occupancy Rate in Peoria

Peoria, Illinois averages 55–60% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Peoria, Illinois typically average around 55-60% annually, with significant seasonal variations that see peak occupancy during summer months (June-August) reaching 70-75% due to increased tourism and business travel, while winter months (December-February) drop to approximately 40-45% occupancy.
  • Spring and fall maintain moderate rates around 50-55%, with slight upticks during Bradley University events and local festivals.
  • Peoria's occupancy rates generally lag behind Illinois state averages of 62-65% and national averages of 63-67%.
  • The city experiences brief spikes during specific events like riverfront festivals and university graduation periods, but overall maintains lower occupancy than larger Illinois markets.
Best Neighborhoods

Best Neighborhoods for Airbnb in Peoria

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Peoria, Illinois include the Historic Warehouse District which offers excellent proximity to downtown attractions, restaurants.
  • The West Bluff area provides attractive Victorian-era homes near Bradley University, making it ideal for visiting families, prospective students.
  • The East Bluff neighborhood offers affordable investment opportunities with good access to downtown while maintaining lower acquisition costs and decent rental yields.
  • The Uplands-Prospect area features upscale properties that can command premium rates due to its desirable residential character and proximity to shopping and dining.
  • Downtown Peoria proper provides the highest occupancy potential with business travelers and tourists seeking convenience to the Peoria Civic Center, Caterpillar headquarters.
  • The Bradley University area offers strong rental demand from visiting academics, prospective students, and families attending university events.
  • Finally, the Glen Oak neighborhood provides a balance of affordability and accessibility, with reasonable property prices and good access to parks, medical facilities, and downtown attractions.
Regulations

Short-term Rental Regulations in Peoria

Yes, but only where zoning permits short-term rentals and every required license is current.

  • In Peoria, Illinois, short-term rental properties must obtain a business license and register with the city, requiring property owners to submit applications that include proof of insurance, safety inspections.
  • The city limits occupancy to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total regardless of property size.
  • Owner-occupancy is not required for short-term rentals, allowing investment properties to operate as vacation rentals.
  • Zoning restrictions permit short-term rentals in most residential districts, but they are prohibited in certain historic districts and areas with specific deed restrictions.
  • Properties must maintain liability insurance of at least $500,000 and undergo periodic safety inspections.
  • Recent regulatory changes implemented around 2019-2020 established stricter noise ordinances, mandatory 24-hour local contact requirements.
Fees and Taxes

Short-term Rental Fees and Taxes in Peoria

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Peoria, Illinois are subject to several fees and taxes including the state hotel operators' occupation tax of 6% on gross rental receipts, Peoria County's hotel/motel tax of 5%.
  • Property owners must obtain a short-term rental license from the City of Peoria with an estimated annual fee of $150-300, plus a one-time registration fee of approximately $50-100.
  • Additional costs include a business license fee of around $25-75 annually, potential inspection fees of $75-150, and compliance with fire safety requirements which may cost $100-200 for initial certification.
  • Property owners are also responsible for collecting and remitting Illinois state sales tax of 6.25% plus local sales taxes of approximately 2-3%.
  • Some properties may be subject to additional homeowners association fees or special assessments, and owners should budget for potential late filing penalties of $50-500 if tax remittance deadlines are missed.
Common questions

Peoria, Illinois Airbnb investment FAQs

How to start an Airbnb in Peoria, Illinois?

To start an Airbnb in Peoria, Illinois, begin by researching local regulations as Peoria requires short term rental operators to obtain a business license and comply with zoning ordinances that typically allow STRs in residential areas with restrictions on occupancy and parking.

Launch checklist

  • Contact Peoria's Planning and Zoning Department at City Hall (419 Fulton Street) to verify specific requirements for your property location and obtain necessary permits, which may include a Certificate of Occupancy and fire safety inspection.
  • Find a suitable property by analyzing Peoria's popular areas like the Warehouse District, West Bluff Historic District, or near Bradley University, considering factors like proximity to Caterpillar headquarters, OSF HealthCare facilities, and downtown attractions.
  • Purchase or lease a property ensuring it meets safety codes, then furnish it with quality basics including comfortable beds, full kitchen amenities, Wi Fi, and local touches highlighting Peoria's riverfront charm.
  • Create listings on Airbnb, VRBO, and Booking.com with professional photos showcasing your space and emphasizing proximity to the Illinois River, Peoria Civic Center, and local breweries like Kelleher's Irish Pub.
  • Manage your property by establishing cleaning protocols, installing keyless entry systems, maintaining competitive pricing around $75 to 120 per night based on Peoria's market rates, responding promptly to guests.
What's the best way to identify good STR properties in Peoria, Illinois?

To identify profitable short term rental properties in Peoria, Illinois, focus on locations within 2 to 3 miles of major attractions like the Peoria Riverfront, Caterpillar headquarters, OSF HealthCare Saint Francis Medical Center, and Bradley University, as these drive consistent demand from business travelers, medical visitors.

What to prioritize

  • Target 2 to 4 bedroom properties built after 1980 with modern amenities, parking, and outdoor spaces, particularly in neighborhoods like the West Bluff Historic District, Uplands, and areas near Grand Prairie Park.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue (typically $80 to 150/night in Peoria) exceeds long term rental income by 40 to 60%.
  • Research competition density using STRAnalytics and AllTheRooms, avoiding oversaturated areas while identifying underserved pockets near Illinois Central College, UnityPoint Health Methodist, and the Peoria Civic Center.
  • Utilize local resources including the Peoria Area Association of Realtors MLS data, city zoning maps to confirm STR compliance, and tools like Rabbu and Pricelabs for dynamic pricing optimization.
How to get an Airbnb permit in Peoria, Illinois?

To obtain an Airbnb/STR permit in Peoria, Illinois, you must first contact the City of Peoria's Community Development Department at City Hall located at 419 Fulton Street to determine if short term rentals are permitted in your specific zoning district.

Documents and approvals

  • You'll need to submit an application that typically requires a completed permit application form, proof of property ownership or lease agreement, a site plan showing the property layout, proof of liability insurance (usually $1 million minimum).
  • The application fee is estimated at $150 to 300 with potential additional inspection fees of $75 to 150.
  • You must also obtain a business license from the City Clerk's office, ensure compliance with all building and fire codes, and may need to provide parking plans and neighbor notification depending on your location.
  • The approval timeline typically takes 30 to 60 days from submission of a complete application, and properties must meet all residential building codes, maintain adequate parking (usually 1 to 2 spaces), limit occupancy based on bedroom count.
Is it legal to operate a short-term rental in Peoria, Illinois?

Short term rentals (STRs) are legal in Peoria, Illinois, but operate under specific regulations established by the city.

Core operating requirements

  • As of 2023, Peoria requires STR operators to obtain a business license and comply with zoning restrictions that generally limit STRs to certain residential districts while prohibiting them in some neighborhoods to preserve residential character.
  • The city typically requires properties to meet safety standards including smoke detectors, carbon monoxide detectors, and fire extinguishers, along with maintaining liability insurance.
  • Operators must also collect and remit local hotel/motel taxes, usually around 6 to 8% of rental income.
  • Recent changes in the early 2020s included stricter enforcement of noise ordinances and parking requirements, with some areas implementing caps on the number of STR permits available to prevent over concentration in specific neighborhoods.
  • The city generally allows both owner occupied and non owner occupied STRs but may have different requirements for each category, and violations can result in fines or license revocation.
What are the best places to invest in Airbnb in Peoria, Illinois?

The most promising Airbnb investment areas in Peoria, Illinois include the Historic Warehouse District downtown, which attracts business travelers visiting Caterpillar headquarters and medical professionals at OSF Saint Francis Medical Center.

Areas to research

  • The Bradley University area near campus offers strong rental demand from visiting families, prospective students, and academic conference attendees year round.
  • The Grandview Drive corridor, known as the "World's Most Beautiful Drive," appeals to leisure travelers and provides scenic value that commands premium rates.
  • The East Bluff neighborhood near the Peoria Zoo and Glen Oak Park attracts families and nature enthusiasts, while the West Bluff historic district draws visitors interested in Victorian architecture and proximity to Springdale Cemetery tours.
  • The downtown core near the Peoria Civic Center benefits from concerts, conventions, and sporting events, creating consistent demand spikes throughout the year, making these areas collectively strong for short term rental investments due to Peoria's mix of corporate headquarters.
Airbnb and lodging taxes in Peoria, Illinois

In Peoria, Illinois, Airbnb hosts are subject to multiple lodging taxes including the Illinois Hotel Operators' Occupation Tax at 6% of gross rental receipts, Peoria's local hotel/motel tax at approximately 3 to 4%, and the standard Illinois state sales tax of 6.25%.

Taxes and filing responsibilities

  • The Illinois Hotel Operators' Occupation Tax applies to rentals of less than 30 consecutive days and is collected by the Illinois Department of Revenue, with hosts required to register and file monthly returns by the 20th of the following month.
  • Peoria's local lodging tax is administered by the city's finance department and typically requires quarterly remittance, though hosts should verify current procedures with the City of Peoria.
  • Airbnb may collect and remit some of these taxes directly on behalf of hosts through their platform, but hosts remain ultimately responsible for compliance and should confirm which taxes are being handled automatically versus those requiring direct payment.
  • Exemptions generally apply to rentals exceeding 30 consecutive days to the same guest, rentals to permanent residents, and in some cases rentals that don't meet minimum revenue thresholds.
Total cost to purchase, furnish and operate an Airbnb in Peoria, Illinois

To start an Airbnb in Peoria, Illinois, the total initial costs would be approximately $175,000 to $200,000.

Cost breakdown

  • Property purchase represents the largest expense at around $120,000 to $140,000 based on median home prices in Peoria as of 2023 to 2024.
  • Furnishing costs typically range from $15,000 to $25,000 for a complete 2 to 3 bedroom property including furniture, appliances, linens, and decor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies total approximately $2,000 to $3,000.
  • Permits and fees vary but generally include business license ($100 to $300), short term rental permit if required ($200 to $500), and potential HOA approval fees.
  • Insurance costs for short term rental coverage run $1,500 to $2,500 annually, with the first year paid upfront.
  • Utility setup and deposits for electricity, gas, water, internet, and cable typically cost $500 to $1,000 initially.
  • First six months of operating costs including utilities ($200 to $300/month), cleaning services ($75 to $100 per turnover), maintenance reserves ($200 to $400/month), platform fees (3% of bookings).
Are Airbnb properties in Peoria, Illinois profitable?

Airbnb properties in Peoria, Illinois typically generate annual revenues between $15,000 to $35,000 for entire homes and $8,000 to $18,000 for private rooms, with average daily rates ranging from $65 to $120 depending on property type and location proximity to Bradley University and downtown attractions.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to $40 per turnover), utilities ($150 to $250 monthly), property management (10 to 20% of revenue), insurance ($800 to $1,500 annually).
  • Properties near Bradley University command premium rates during graduation weekends and sporting events, with some hosts reporting 70 to 85% occupancy rates and net profit margins of 25 to 35% after expenses.
  • Success factors include strategic location within 2 to 3 miles of major attractions, professional photography, competitive pricing during peak seasons (spring graduation, fall football), and maintaining superhost status through consistent 4.8+ ratings.
  • A typical 3 bedroom home purchased for $120,000 and generating $28,000 annual revenue with $16,000 in expenses yields approximately $12,000 net profit, representing a 10% return on investment before mortgage considerations.
What is the expected return on investment for an Airbnb in Peoria, Illinois?

Airbnb investments in Peoria, Illinois typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% based on current market conditions.

Return planning figures

  • Properties near Bradley University and downtown Peoria command higher nightly rates of $75 to 120, while suburban locations average $60 to 90 per night.
  • Initial investment recovery generally occurs within 7 to 10 years, with most investors reaching profitability within 18 to 24 months after accounting for startup costs, furnishing, and initial marketing expenses.
  • The Peoria market benefits from consistent demand from university visitors, medical tourism to OSF Saint Francis Medical Center, and business travelers to Caterpillar Inc. headquarters, supporting occupancy rates of 65 to 75% annually.
  • Properties purchased in the $80,000 to 150,000 range with 20 to 25% down payments typically generate monthly cash flows of $300 to 800 after expenses, translating to 7 to 9% cash on cash returns in the first operational year.
What company can help me find and buy a profitable Airbnb in Peoria, Illinois?

STRSearch is a national platform that helps investors identify profitable short term rental properties in Peoria, Illinois, using data analytics and market insights.

Companies and resources

  • Local real estate agents in Peoria who specialize in investment properties include agents from RE/MAX Traders Unlimited, Coldwell Banker Devonshire Realty, and Keller Williams Premier Realty, many of whom have experience with vacation rental investments.
  • National services like Awning, RedAwning, and Vacasa provide market analysis and property management services for Airbnb investors in the Peoria market.
  • Local property management companies such as Peoria Property Management and Central Illinois Property Management offer services to help investors manage their short term rentals.
  • Investment focused real estate companies like BiggerPockets marketplace and Roofstock occasionally feature properties in the Peoria area suitable for Airbnb conversion.
  • Additionally, local real estate investment groups and meetups in the Peoria Bloomington area often connect investors with agents and service providers who understand the short term rental market dynamics in central Illinois.