Is Plymouth, Massachusetts Good for Airbnb Investment?

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Plymouth, Massachusetts market research

Plymouth, Massachusetts Airbnb Investment Overview

$1,200–$3,500Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Plymouth, Massachusetts?

Potentially—Plymouth, Massachusetts combines visitor demand with long-term real estate upside.

  • Presents a compelling opportunity due to its rich historical significance, popular tourist attractions, and strong rental demand.
  • The town's historical sites, such as Plymouth Rock and Plimoth Patuxet Museums, draw a consistent influx of tourists, especially during peak seasons.
  • While property values in Plymouth are generally stable, the potential for high occupancy rates and premium nightly rates, particularly for unique or historically themed properties.
  • The market benefits from both short-term vacationers and longer-term visitors interested in the town's heritage and coastal charm.
  • However, potential investors should also consider local regulations and any seasonal variations in tourism to optimize their investment strategy.
Earnings

How Much Does an Average Airbnb Earn in Plymouth?

$1,200–$3,500 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Plymouth, Massachusetts typically earn between $1,200 to $3,500 per month.
  • Summer months (June through August) generally see the highest earnings, with properties averaging $2,800 to $4,200 monthly.
  • Spring and fall shoulder seasons average around $1,500 to $2,500 monthly, with October showing particular strength due to fall foliage tourism and proximity to historical attractions.
  • Key factors affecting earnings include property size (with 2-3 bedroom homes performing best), proximity to Plymouth Rock and Mayflower II, waterfront access.
  • Properties within walking distance of downtown Plymouth or waterfront areas command premium rates of $150-300 per night during peak season.
  • Occupancy rates average 65-75% during summer months but can drop to 35-45% in winter, making seasonal pricing strategies crucial for maximizing annual revenue.
ROI Analysis

Airbnb Return on Investment in Plymouth

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with waterfront and historic district properties achieving the higher end of this range due to Plymouth's strong tourism appeal from attractions like Plymouth Rock and Mayflower II.
  • The average payback period ranges from 8-12 years, depending on initial investment and property type.
  • This compares favorably to traditional long-term rentals in Plymouth, which typically yield 6-8% ROI with average monthly rents of $1,800-2,500 for comparable properties.
  • Properties within walking distance of historic attractions and waterfront areas show occupancy rates of 65-75% annually, while those in residential neighborhoods typically achieve 45-55% occupancy.
Occupancy Rate

Average Airbnb Occupancy Rate in Plymouth

Plymouth, Massachusetts averages 65–70% annual occupancy, with seasonal variation.

  • Plymouth, Massachusetts Airbnb properties typically maintain an average annual occupancy rate of approximately 65-70%.
  • Peak season occurs from June through September, when occupancy rates surge to 85-90% due to summer tourism, Plymouth Rock visits, and Mayflower history attractions.
  • Winter months from December through March see occupancy drop to 35-45%, with a notable exception during Thanksgiving weekend.
  • Plymouth's occupancy rates generally outperform the Massachusetts state average of 60-65% and exceed the national Airbnb average of 48-52%, primarily due to its unique historical attractions, coastal location.
  • The city's performance is particularly strong compared to other Massachusetts markets outside of Boston and Cape Cod, benefiting from year-round historical tourism, seasonal beach activities.
Best Neighborhoods

Best Neighborhoods for Airbnb in Plymouth

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Plymouth include Downtown Plymouth Historic District, which offers prime proximity to Plymouth Rock, Mayflower II, and numerous museums.
  • Plymouth Beach and Duxbury Beach areas provide strong summer rental demand with oceanfront properties achieving higher nightly rates.
  • The Spooner Street and North Plymouth neighborhoods offer more affordable entry points while maintaining walkability to historic attractions and restaurants.
  • Plymouth Long Beach Road area combines waterfront access with residential charm, drawing repeat visitors seeking quieter alternatives to downtown while still accessing main attractions within a short drive.
  • The Cordage Park neighborhood, a former rope manufacturing area turned mixed-use development, appeals to business travelers and offers modern amenities with reasonable property acquisition costs.
  • Mayflower Street corridor provides excellent walkability to multiple historic sites and dining options, supporting consistent occupancy rates throughout tourist seasons.
  • Finally, the White Horse Beach area offers seasonal rental opportunities with strong summer demand from families.
Regulations

Short-term Rental Regulations in Plymouth

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Plymouth, Massachusetts requires short-term rental operators to obtain a business license and register with the city, with properties limited to a maximum occupancy of two people per bedroom plus two additional guests.
  • Owner-occupancy is not mandated for short-term rentals, but properties must comply with residential zoning requirements and cannot operate in areas zoned exclusively for single-family use without proper permits.
  • The registration process involves submitting an application with property details, proof of insurance, emergency contact information.
  • Properties must meet health and safety standards including smoke and carbon monoxide detectors, and operators must collect and remit local room occupancy taxes.
  • Recent changes implemented around 2019-2020 strengthened enforcement mechanisms and increased penalties for non-compliance.
  • Parking requirements mandate one space per bedroom, and noise ordinances are strictly enforced with potential license revocation for repeat violations.
Fees and Taxes

Short-term Rental Fees and Taxes in Plymouth

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Plymouth, Massachusetts are subject to several fees and taxes including the state lodging tax of 5.7% on all rental income.
  • Property owners must obtain a short-term rental permit from the city which costs approximately $200-300 annually, along with a one-time registration fee of around $100-150.
  • The Massachusetts Department of Revenue requires operators to register for tax collection purposes with no additional fee, but failure to comply results in penalties starting at $500.
  • Additionally, operators may need a business license costing roughly $50-75 annually, and properties must pass safety inspections which typically cost $150-250 per inspection.
  • Some properties may also be subject to additional local assessments or impact fees ranging from $100-500 depending on the specific zoning district and property type.
Common questions

Plymouth, Massachusetts Airbnb investment FAQs

How to start an Airbnb in Plymouth, Massachusetts?

To start an Airbnb in Plymouth, Massachusetts, begin by researching local zoning laws and regulations through the Plymouth Planning Department, as the city requires short term rental operators to obtain a business license and comply with specific zoning restrictions that vary by district.

Launch checklist

  • Contact the Plymouth Building Department to secure necessary permits including a Certificate of Occupancy for short term rentals and ensure your property meets fire safety codes, which may require smoke detectors, carbon monoxide detectors.
  • Find a suitable property by searching areas like Plymouth Beach, downtown historic district, or near Plymouth Rock and Mayflower II attractions, considering proximity to tourist destinations and parking availability.
  • Furnish the space with quality furniture, linens, kitchen essentials, and amenities like WiFi, focusing on a coastal New England aesthetic that appeals to tourists visiting this historic area.
  • Create your Airbnb listing with professional photos highlighting unique features and proximity to Plymouth's attractions, setting competitive rates based on seasonal demand (higher during summer months and Thanksgiving period).
  • For ongoing management, establish check in procedures, maintain cleaning schedules between guests, respond promptly to inquiries, and consider hiring local cleaning services or property management companies familiar with Plymouth's tourism patterns.
  • Register with the Massachusetts Department of Revenue for tax collection purposes and maintain records for the state's 5.7% lodging tax plus any local taxes.
What's the best way to identify good STR properties in Plymouth, Massachusetts?

To identify profitable short term rental properties in Plymouth, Massachusetts, focus on locations within 1 to 2 miles of Plymouth Rock, Mayflower II, and the historic waterfront district, as these areas command premium rates year round due to tourist demand.

What to prioritize

  • Target 2 to 4 bedroom properties built after 1950 with modern amenities, parking, and ideally water views or historic charm, as these features can justify rates of $150 to 300+ per night during peak summer and fall foliage seasons.
  • Analyze comparable STR properties using AirDNA and Mashvisor to identify gaps in the market, particularly focusing on properties that can capture both summer beach visitors and year round history tourists.
  • Research competition by monitoring existing Airbnb and VRBO listings within a 3 mile radius, noting occupancy patterns and guest reviews to identify underserved niches like pet friendly or family oriented properties.
  • Utilize tools like Rabbu, STR Helper, and local Plymouth tourism data from Destination Plymouth to understand seasonal demand patterns.
How to get an Airbnb permit in Plymouth, Massachusetts?

To obtain an Airbnb/STR permit in Plymouth, Massachusetts, you must first contact the Plymouth Building Department at 11 Lincoln Street or call (508) 747 to 1620 ext. 10261 to begin the application process.

Documents and approvals

  • Required documents typically include a completed short term rental registration form, proof of property ownership or lease agreement, floor plan of the rental unit, certificate of occupancy, proof of liability insurance (minimum $1 million coverage).
  • The application fee is approximately $200 to 300 annually, with additional inspection fees of around $100 to 150.
  • You must also register with the Massachusetts Department of Revenue for state taxes and obtain a business certificate from the Plymouth Town Clerk if operating as a business.
  • The timeline typically takes 4 to 6 weeks for processing once all documents are submitted, including a mandatory inspection by the Building Department.
  • Plymouth specific requirements include maintaining adequate off street parking (typically 2 spaces), ensuring the property meets all fire safety codes including smoke and carbon monoxide detectors, providing a local contact person available 24/7 for emergencies.
  • The permit must be renewed annually, and you're required to maintain guest registries and remit local room occupancy taxes of 6% plus state taxes of 5.7%.
Is it legal to operate a short-term rental in Plymouth, Massachusetts?

Short term rentals (STRs) are legal in Plymouth, Massachusetts, but operate under specific regulations established by the town.

Core operating requirements

  • Plymouth requires STR operators to obtain a business license and comply with local zoning ordinances, with properties typically allowed in residential areas but subject to occupancy limits and safety requirements including smoke detectors, carbon monoxide detectors.
  • The town prohibits STRs in certain historic districts and areas with deed restrictions, and operators must maintain liability insurance, provide emergency contact information, and ensure compliance with state tax collection requirements.
  • Recent changes around 2019 to 2021 included stricter enforcement of existing regulations and enhanced registration requirements, with the town conducting periodic reviews of STR impacts on housing availability and neighborhood character.
  • Properties must meet building and health codes, and there are restrictions on the number of guests and parking requirements, while violations can result in fines and license revocation.
What are the best places to invest in Airbnb in Plymouth, Massachusetts?

The best Airbnb investment areas in Plymouth, Massachusetts include the Historic Waterfront District near Plymouth Rock and Mayflower II, which attracts millions of tourists annually visiting America's hometown and benefits from year round historical tourism, Thanksgiving events, and summer festivals.

Areas to research

  • The Plymouth Beach area offers strong seasonal rental potential from May through September with families seeking oceanfront accommodations and proximity to Plymouth Beach State Park.
  • Downtown Plymouth's Main Street corridor provides excellent walkability to restaurants, shops, and historical attractions while capturing both leisure tourists and business travelers visiting local companies like Boston Scientific's nearby facilities.
  • The Spooner Street Historic District appeals to history enthusiasts seeking authentic colonial era experiences near historic homes and museums.
  • North Plymouth near the Pinehills development attracts visitors to this upscale planned community with golf courses and shopping, while also serving business travelers to the South Shore's corporate centers.
  • The area near Plymouth State University (now Plymouth State) captures visiting families and academic related travel, though seasonal patterns align with the academic calendar.
Airbnb and lodging taxes in Plymouth, Massachusetts

In Plymouth, Massachusetts, Airbnb hosts are subject to both state and local lodging taxes.

Taxes and filing responsibilities

  • The Massachusetts state room occupancy excise tax is 5.7% on rentals under 90 consecutive days, collected from guests and remitted monthly to the Department of Revenue by the 20th of the following month.
  • Plymouth imposes an additional local room occupancy tax of 6%, bringing the total tax rate to 11.7% for short term rentals.
  • The local tax is also collected from guests and remitted quarterly to the Plymouth Tax Collector's office.
  • Hosts must register with both state and local authorities, obtain tax identification numbers, and file returns even if no rentals occurred during the reporting period.
  • Properties rented for 90 or more consecutive days to the same occupant are exempt from these taxes, as are rentals where the host lives on site and rents no more than three rooms.
  • Airbnb may collect and remit these taxes on behalf of hosts in certain circumstances, but hosts remain ultimately responsible for compliance and should verify collection with their tax obligations.
Total cost to purchase, furnish and operate an Airbnb in Plymouth, Massachusetts

Starting an Airbnb in Plymouth, Massachusetts requires approximately $520,000 to $580,000 in total initial investment.

Cost breakdown

  • Property purchase costs around $450,000 based on median home prices in Plymouth as of 2023.
  • Furnishing a 2 to 3 bedroom property typically costs $15,000 to $25,000 including beds, linens, kitchen essentials, living room furniture, and decor.
  • Initial setup expenses including professional photography, listing creation, and basic renovations total $3,000 to $5,000.
  • Permits and fees include a short term rental license ($200 to $500), business registration ($50 to $100), and potential zoning compliance costs ($500 to $1,500).
  • Insurance premiums for short term rental coverage average $2,000 to $3,000 annually, with the first year paid upfront.
  • Utility deposits and connections for electricity, gas, water, internet, and cable cost approximately $1,000 to $2,000.
  • First six months operating costs including utilities ($1,200), cleaning services ($2,400), property management software ($300), maintenance reserves ($2,000), marketing ($500), and miscellaneous expenses ($1,000) total around $7,400.
  • Additional considerations include potential HOA fees, property taxes, and emergency repair funds that could add $5,000 to $10,000 to initial costs.
Are Airbnb properties in Plymouth, Massachusetts profitable?

Airbnb properties in Plymouth, Massachusetts typically generate annual revenues between $25,000 to $45,000 for well positioned properties, with average daily rates ranging from $120 to $180 during peak summer months and $80 to $120 in off season periods.

Profitability indicators

  • Operating expenses generally consume 40 to 50% of gross revenue, including cleaning fees ($50 to $75 per turnover), property management (15 to 25% of revenue), utilities ($200 to $300 monthly), insurance ($1,500 to $2,500 annually).
  • Properties near Plymouth Rock, Mayflower II, and waterfront locations achieve the highest occupancy rates of 65 to 75% annually, while inland properties typically see 45 to 60% occupancy.
  • Net profit margins for successful Plymouth Airbnb operators range from 15 to 25% after all expenses, with properties like restored colonial homes near historic downtown commanding premium rates and achieving $35,000+ annual profits on $150,000+ revenue.
  • Success factors include proximity to Plymouth's historic attractions, professional photography showcasing colonial architecture, responsive guest communication, and seasonal pricing strategies that capitalize on summer tourism peaks and fall foliage seasons, with properties offering parking.
What is the expected return on investment for an Airbnb in Plymouth, Massachusetts?

Airbnb investments in Plymouth, Massachusetts typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% depending on property type and location within the market. Properties near Plymouth Rock, Mayflower II, and waterfront areas command premium rates of $150 to 250 per night during peak summer months (May October) and $80 to 120 during off season, with average occupancy rates of 65 to 75% annually.

Return planning figures

  • A typical investment property purchased for $400,000 to 600,000 with 25% down can expect gross rental income of $35,000 to 55,000 annually, with net profits after expenses (cleaning, maintenance, insurance.
  • The market benefits from year round tourism due to historical attractions, proximity to Boston (45 minutes), and seasonal beach tourism.
What company can help me find and buy a profitable Airbnb in Plymouth, Massachusetts?

STRSearch is a national platform that specializes in identifying profitable short term rental properties for investors looking in Plymouth, Massachusetts. Local real estate agents who focus on Airbnb investment properties in the Plymouth area include Kinlin Grover Real Estate, Century 21 Tassinari & Associates, and RE/MAX Platinum Realty.

Companies and resources

  • National services that help investors find profitable Airbnb properties include Mashvisor (launched in 2014), AirDNA which provides market analytics, BiggerPockets for networking and deal finding, Roofstock for turnkey rental properties.
  • Local property management companies that also help with acquisitions include Plymouth Rock Property Management and Cape Cod Vacation Rentals.

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Inconsistent ROI, no guarantees
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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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