Is Plymouth, New Hampshire Good for Airbnb Investment?

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Plymouth, New Hampshire market research

Plymouth, New Hampshire Airbnb Investment Overview

$800–$2,200Typical monthly host earnings
8–12%Typical annual ROI
45–55%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Plymouth, New Hampshire?

Potentially—Plymouth, New Hampshire combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity given its appeal as a year-round tourist destination.
  • The town benefits from its proximity to the White Mountains, Squam Lake, and Plymouth State University, drawing a consistent influx of visitors for outdoor recreation, academic events.
  • Current market conditions indicate a steady demand for short-term rentals, especially during peak seasons like fall foliage, ski season, and summer.
  • While property values in desirable areas can be moderate, the potential for strong rental income, driven by consistent tourist traffic and a local economy supported by the university.
Earnings

How Much Does an Average Airbnb Earn in Plymouth?

$800–$2,200 per month based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb hosts in Plymouth, New Hampshire typically earn between $800-$2,200 per month.
  • Summer months (June through August) generally see the highest occupancy rates at 65-80% with average daily rates of $120-$180, while winter months can achieve 55-70% occupancy during peak ski season with rates of $100-$150 per night.
  • Spring and fall represent shoulder seasons with occupancy dropping to 40-55% and rates of $80-$120 nightly.
  • Key factors affecting earnings include property size and amenities, with entire homes outperforming private rooms by approximately 40-60%, proximity to Squam Lake or ski areas commanding premium rates.
  • Properties within walking distance of downtown Plymouth or offering unique amenities like hot tubs, game rooms, or lake access typically achieve occupancy rates 15-25% higher than basic accommodations.
ROI Analysis

Airbnb Return on Investment in Plymouth

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with higher-end properties near Plymouth State University and Squam Lake achieving up to 15% during peak seasons.
  • The average payback period ranges from 7-10 years, depending on initial investment and property type, with lakefront and ski-accessible properties recovering costs faster due to year-round demand from students, tourists.
  • Compared to traditional long-term rentals in Plymouth that average 6-8% ROI, short-term rentals outperform by 2-4 percentage points.
  • Properties within walking distance of the university or with lake access command premium nightly rates of $120-180 compared to $80-120 for standard homes, while long-term rentals typically yield $1,200-1,800 monthly.
Occupancy Rate

Average Airbnb Occupancy Rate in Plymouth

Plymouth, New Hampshire averages 45–55% annual occupancy, with seasonal variation.

  • Plymouth, New Hampshire Airbnb properties typically maintain an average annual occupancy rate of approximately 45-55%.
  • Peak occupancy occurs during summer months (June-August) reaching 70-80% due to lake activities, hiking, and tourism.
  • Spring and fall shoulder seasons drop to 30-40% occupancy.
  • The area experiences additional demand spikes during Plymouth State University events, graduation weekends, and fall foliage season in late September and early October.
  • These rates are slightly below New Hampshire's statewide average of 50-60% annually, which benefits from more diverse tourism markets in areas like the White Mountains and seacoast regions.
Best Neighborhoods

Best Neighborhoods for Airbnb in Plymouth

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The downtown Plymouth area near Main Street offers excellent Airbnb potential due to its walkability to restaurants, shops, and Plymouth State University.
  • The Holderness Road corridor provides access to Squam Lake activities and scenic mountain views, appealing to outdoor enthusiasts and families seeking lake recreation with solid seasonal rental rates.
  • Neighborhoods near the Pemigewasset River offer waterfront or water-view properties that command higher nightly rates from guests seeking scenic New Hampshire experiences and fishing access.
  • The Highland Street residential area combines quiet suburban appeal with proximity to downtown amenities.
  • Areas along Route 3A toward Ashland benefit from being positioned between multiple lakes and White Mountain access points.
  • The College Road vicinity capitalizes on Plymouth State University events, graduations, and family weekends.
  • Properties near Tenney Mountain or with mountain views offer four-season appeal to skiers in winter and hikers in summer.
Regulations

Short-term Rental Regulations in Plymouth

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Plymouth, New Hampshire requires short-term rental operators to obtain a business license and register with the city, though specific permit requirements vary by zoning district.
  • Properties are typically limited to occupancy based on bedroom count plus two additional guests, with most residential zones allowing short-term rentals as accessory uses.
  • The city does not mandate owner-occupancy for short-term rentals, allowing both primary residences and investment properties to operate as vacation rentals.
  • Zoning restrictions generally permit short-term rentals in residential districts but may require special exceptions in certain areas, particularly in the downtown commercial district.
  • The registration process involves submitting an application with property details, proof of insurance, and compliance with fire safety codes, with annual renewal required.
  • Recent regulatory changes implemented around 2022-2023 have focused on strengthening noise ordinances, parking requirements (typically two spaces per unit), and establishing clearer enforcement mechanisms for violations.
Fees and Taxes

Short-term Rental Fees and Taxes in Plymouth

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Plymouth, New Hampshire are subject to the state's 8.5% rooms and meals tax, which applies to all rental periods under 185 days.
  • The city of Plymouth requires short-term rental operators to obtain a business license costing approximately $25-50 annually.
  • Property owners must also register with the New Hampshire Department of Revenue Administration for tax collection purposes, though this registration is typically free.
  • Additionally, operators are responsible for collecting and remitting the rooms and meals tax quarterly, and failure to do so results in penalties of 5% per month plus interest.
  • Some properties may also be subject to local fire safety inspections costing $75-150 annually, and if the rental operates as a business.
Common questions

Plymouth, New Hampshire Airbnb investment FAQs

How to start an Airbnb in Plymouth, New Hampshire?

To start an Airbnb in Plymouth, New Hampshire, begin by researching local zoning laws and regulations through the Plymouth Planning Department.

Launch checklist

  • Contact the Plymouth Code Enforcement Office to obtain necessary permits, which typically include a business license from the town clerk's office and ensuring compliance with fire safety codes and building inspections.
  • Find a suitable property by searching areas near Plymouth State University, downtown Plymouth, or properties with lake access to Newfound Lake, considering factors like proximity to attractions, parking availability.
  • Furnish the space with essential amenities including comfortable bedding, kitchen supplies, Wi Fi, heating suitable for New Hampshire winters, and outdoor furniture if applicable, while ensuring all furnishings meet safety standards and local fire codes.
  • Create your Airbnb listing with high quality photos showcasing nearby attractions like the White Mountain National Forest, Squam Lakes, and Plymouth's historic downtown.
  • Manage your property by establishing check in procedures, maintaining regular cleaning schedules, responding promptly to guest communications.
What's the best way to identify good STR properties in Plymouth, New Hampshire?

To identify profitable short term rental properties in Plymouth, New Hampshire, focus on locations within 1 to 2 miles of Plymouth State University for consistent student and visitor demand, properties near Squam Lake or within 15 minutes of ski areas like Waterville Valley.

What to prioritize

  • Target 2 to 4 bedroom properties with modern amenities, full kitchens, parking, outdoor spaces, and unique features like fireplaces or lake views that photograph well for listings.
  • Analyze pricing by researching comparable Airbnb and VRBO listings in Plymouth, aiming for properties under $300,000 that can generate $150 to 250 per night during peak seasons (summer lake season, fall foliage, winter ski season).
  • Study competition by monitoring existing STR listings within 5 miles, identifying gaps in amenities or pricing, and noting seasonal demand patterns around university events, outdoor recreation, and tourism peaks.
  • Utilize tools like AirDNA for market data, Mashvisor for investment analysis, the New Hampshire Department of Revenue Administration for property records, local Facebook groups and tourism boards for market insights.
How to get an Airbnb permit in Plymouth, New Hampshire?

To obtain an Airbnb/STR permit in Plymouth, New Hampshire, contact the Plymouth Planning and Zoning Department at Town Hall located at 6 Post Office Square, Plymouth, NH 03264, or call (603) 536 to 1731 to begin the application process.

Documents and approvals

  • You'll need to submit a completed short term rental registration application, provide proof of property ownership or lease agreement, submit a floor plan showing maximum occupancy, provide proof of liability insurance (typically $1 million minimum), pass a health and safety inspection.
  • Required documents include a copy of your driver's license, property deed or lease, certificate of occupancy, septic system approval if applicable, and parking plan showing adequate off street parking.
  • The application fee is approximately $100 to 150 with an annual renewal fee of $75 to 100, and inspection fees may cost an additional $50 to 75.
  • The timeline typically takes 4 to 6 weeks from application submission to permit approval, including scheduling and completing the required inspection.
  • Plymouth specific requirements include maintaining a guest registry, posting maximum occupancy limits visibly in the unit, ensuring compliance with the town's noise ordinance, providing adequate parking (typically 2 spaces minimum).
Is it legal to operate a short-term rental in Plymouth, New Hampshire?

Short term rentals (STRs) are legal in Plymouth, New Hampshire, but operate under local zoning regulations and state oversight.

Core operating requirements

  • The town allows STRs in residential zones with proper registration and compliance with safety requirements including smoke detectors, carbon monoxide detectors, and occupancy limits.
  • Property owners must obtain a business license and register with the New Hampshire Department of Revenue Administration for rooms and meals tax collection.
  • Plymouth requires STR operators to maintain liability insurance and follow noise ordinances, with violations potentially resulting in permit revocation.
  • The town has implemented parking requirements and limits on the number of unrelated occupants, typically following state guidelines of no more than 8 guests per property.
  • Recent changes around 2021 to 2022 included enhanced registration requirements and stricter enforcement of safety standards.
What are the best places to invest in Airbnb in Plymouth, New Hampshire?

The best Airbnb investment areas in Plymouth, New Hampshire center around the downtown historic district near Plymouth State University, which attracts consistent demand from visiting families, prospective students, and university events year round. The Pemigewasset River waterfront area offers scenic appeal for tourists seeking outdoor recreation and fall foliage viewing, particularly popular from September through October.

Areas to research

  • Properties near the White Mountain National Forest access points on the northern edge of town capitalize on hiking, skiing, and outdoor enthusiast traffic.
  • The Main Street corridor benefits from proximity to local restaurants, shops, and cultural attractions while maintaining walkability to university facilities.
Airbnb and lodging taxes in Plymouth, New Hampshire

Plymouth, New Hampshire imposes a rooms and meals tax of 8.5% on short term rental accommodations including Airbnb properties, which consists of the state's 8.5% rooms and meals tax with no additional local lodging tax currently in effect as of 2023.

Taxes and filing responsibilities

  • The tax applies to all rental periods of 30 days or less and is collected by the host/property owner at the time of booking or check in.
  • Hosts must register for a rooms and meals tax license before collecting taxes and maintain detailed records of all transactions.
  • Exemptions include rentals exceeding 30 consecutive days, accommodations rented to the same guest for more than 185 days per year, and certain nonprofit organization bookings.
  • The tax is calculated on the total rental amount including cleaning fees and other charges but excluding separately stated taxes, and failure to collect and remit can result in penalties and interest charges from the state.
Total cost to purchase, furnish and operate an Airbnb in Plymouth, New Hampshire

To start an Airbnb in Plymouth, New Hampshire, expect total costs around $385,000 to $425,000.

Cost breakdown

  • Property purchase represents the largest expense at approximately $350,000 based on median home prices in the area as of 2023.
  • Furnishing costs typically range $15,000 to $25,000 for a complete 2 to 3 bedroom property including beds, linens, kitchen essentials, living room furniture, and decor.
  • Initial setup costs including professional photography, listing creation, and basic renovations average $3,000 to $5,000.
  • Permits and fees vary but budget $500 to $1,500 for business licenses, short term rental permits, and potential zoning approvals required by Plymouth and New Hampshire regulations.
  • Insurance costs approximately $2,000 to $3,000 annually for short term rental coverage beyond standard homeowner's insurance.
  • Utility setup and deposits for electricity, water, internet, and cable typically cost $500 to $1,000 initially.
  • First six months operating costs including utilities ($200 to $300 monthly), cleaning services ($75 to $100 per turnover), supplies and maintenance ($150 to $250 monthly), platform fees (3% of bookings).
Are Airbnb properties in Plymouth, New Hampshire profitable?

Airbnb properties in Plymouth, New Hampshire, demonstrate moderate profitability with average annual revenues ranging from $15,000 to $35,000 for typical 2 to 3 bedroom properties, driven primarily by seasonal demand from Dartmouth College visitors, White Mountain tourists, and fall foliage seekers.

Profitability indicators

  • Operating expenses typically consume 40 to 60% of gross revenue, including cleaning fees ($75 to $125 per turnover), property management (15 to 25%), utilities ($200 to $400 monthly), insurance ($1,200 to $2,000 annually).
  • Properties within 10 miles of Dartmouth College achieve occupancy rates of 65 to 75% with average daily rates of $120 to $180, while those near ski areas like Waterville Valley command premium rates of $200 to $300 during winter months but experience significant seasonal fluctuations.
  • Success factors include proximity to major attractions, professional photography, responsive guest communication, and strategic pricing that captures peak demand during graduation weekends, homecoming, and leaf peeping season in September October.
  • Properties with unique amenities like hot tubs, game rooms, or mountain views typically achieve 15 to 25% higher revenue, with net profit margins ranging from 25 to 45% for well managed properties.
What is the expected return on investment for an Airbnb in Plymouth, New Hampshire?

Airbnb investments in Plymouth, New Hampshire typically generate annual ROI of 12 to 18% due to the town's proximity to Plymouth State University and seasonal tourism from nearby ski resorts and lakes region attractions.

Return planning figures

  • Cash on cash returns generally range from 8 to 14% annually, with properties near the university or downtown area performing on the higher end of this spectrum.
  • Most investors achieve profitability within 18 to 24 months, assuming a 20 to 25% down payment on properties valued between $200,000 to $350,000.
  • The market benefits from consistent demand during the academic year (September May) from visiting families and university events, plus summer tourism from lake activities and fall foliage season.
  • Properties within walking distance of Main Street or the university campus typically command premium rates and achieve occupancy rates of 65 to 75% annually.
What company can help me find and buy a profitable Airbnb in Plymouth, New Hampshire?

STRSearch is a national platform that helps investors identify profitable short term rental properties in Plymouth, New Hampshire, along with market analytics and investment guidance.

Companies and resources

  • Local real estate agents like Coldwell Banker Lifestyles and Century 21 Country Lakes Realty have experience with investment properties in the Plymouth area and understand the vacation rental market dynamics around Squam Lake and the White Mountains region.
  • Mashvisor and AirDNA provide national data analytics services for Airbnb investment properties, offering occupancy rates and revenue projections for Plymouth properties.
  • RedAwning and Vacasa offer property management services for short term rentals in New Hampshire, while local property managers like White Mountain Property Management can handle day to day operations.
  • Real estate investment companies such as Roofstock and BiggerPockets connect investors with Plymouth area properties, and local firms like Peabody & Smith Realty have agents familiar with the seasonal rental market.
  • Additional services include SmartBnB for revenue optimization, Beyond Pricing for dynamic pricing strategies, and local cleaning services like Granite State Cleaning that cater to vacation rental turnovers in the Plymouth area.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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