Is Reasnor, Iowa Good for Airbnb Investment?

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Reasnor, Iowa market research

Reasnor, Iowa Airbnb Investment Overview

$800–$1,500Typical monthly host earnings
8–12%Typical annual ROI
45–55%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Reasnor, Iowa?

Potentially—Reasnor, Iowa combines visitor demand with long-term real estate upside.

  • Presents a unique and somewhat niche investment opportunity due to its small size and rural setting.
  • Current market conditions in Reasnor are characterized by a very limited supply of short-term rentals and a nascent tourism industry primarily driven by local events and proximity to natural attractions.
  • While property values are significantly lower than in urban centers, which can make for a lower entry barrier, the rate of appreciation may also be slower.
  • Tourism trends are largely tied to seasonal activities such as agricultural events, local fairs, and proximity to recreational areas like Lake Red Rock (approximately 20 miles away).
  • The investment potential, therefore, hinges on attracting guests interested in these specific activities or those seeking a quiet rural retreat.
  • Given the town's small population (under 200 residents) and limited amenities, consistent high occupancy rates may be a challenge.
Earnings

How Much Does an Average Airbnb Earn in Reasnor?

$800–$1,500 based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb properties in Reasnor, Iowa typically generate between $800-$1,500 in monthly revenue.
  • Properties experience peak earnings during summer months when outdoor activities and county fairs attract visitors, potentially reaching $2,000-$2,500 monthly.
  • Key factors affecting earnings include proximity to recreational areas like Lake Red Rock (approximately 20 miles away), property size and amenities, with whole-home rentals significantly outperforming single rooms.
  • The town's location along Highway 163 provides accessibility advantages, though hosts must account for the rural setting's impact on booking frequency.
  • Revenue potential is also influenced by the property's appeal to visitors attending nearby Knoxville Raceway events, hunting seasons.
ROI Analysis

Airbnb Return on Investment in Reasnor

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with payback periods averaging 10-14 years due to the small rural market and limited tourist demand in this town of approximately 200 residents.
  • Property acquisition costs are relatively low at $80,000-$120,000 for suitable investment properties.
  • Average daily rates range from $75-$95, generating monthly revenues of $800-$1,200 during peak months but dropping significantly in winter.
  • Compared to traditional long-term rentals in Reasnor that typically yield 6-8% ROI with 95%+ occupancy and monthly rents of $600-$800, Airbnb investments offer marginally higher returns but require significantly more management effort, marketing costs, and carry higher vacancy risk, making long-term rentals generally more stable and predictable for investors in this small Iowa market.
Occupancy Rate

Average Airbnb Occupancy Rate in Reasnor

Reasnor, Iowa averages 45–55% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Reasnor, Iowa typically average around 45-55% annually, with peak seasons occurring during summer months (June-August) when rates can reach 65-70% due to increased tourism and outdoor activities, while winter months (December-February) see occupancy drop to approximately 30-40%.
  • Spring and fall maintain moderate occupancy levels around 50-60%, with slight increases during harvest season and local events.
  • Reasnor's occupancy rates generally fall below Iowa's statewide average of approximately 60-65% and significantly below the national Airbnb average of 70-75%.
Best Neighborhoods

Best Neighborhoods for Airbnb in Reasnor

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • Reasnor, Iowa is a very small rural community with limited distinct neighborhoods, but the best Airbnb investment opportunities would be concentrated around the town center near Main Street where you'll find proximity to the few local businesses and easier access for guests, the residential areas near the grain elevator and railroad tracks which offer authentic rural charm and are popular with visitors interested in agricultural tourism, properties close to the Reasnor Community Center which serves as a local gathering point and event venue, homes near the outskirts with larger lots that appeal to families or groups seeking privacy and outdoor space for activities like stargazing or small gatherings, areas with good highway access for travelers passing through on rural road trips, properties near any working farms that can offer agritourism experiences, and locations with views of the surrounding farmland that provide the quintessential Iowa rural experience that urban visitors seek for weekend getaways.
Regulations

Short-term Rental Regulations in Reasnor

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Property owners typically need to obtain a business license through Jasper County and comply with state tax registration requirements including sales tax permits through the Iowa Department of Revenue.
  • Occupancy limits generally follow International Building Code standards based on square footage and bedroom count, typically allowing 2 persons per bedroom plus 2 additional occupants.
  • Owner-occupancy requirements are not mandated at the county level, allowing for non-resident ownership of rental properties.
  • Zoning restrictions depend on the specific agricultural or residential zoning designation of the property, with most residential areas permitting short-term rentals as accessory uses.
  • The registration process involves submitting applications to Jasper County for business licensing, obtaining necessary inspections for health and safety compliance.
  • Recent changes since 2020 have included stricter enforcement of tax collection requirements and enhanced safety inspection protocols, particularly regarding smoke detectors, carbon monoxide detectors.
Fees and Taxes

Short-term Rental Fees and Taxes in Reasnor

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Reasnor, Iowa are subject to Iowa's state lodging tax of 7% on gross receipts, which applies to all rental periods under 31 days.
  • Property owners must register with the Iowa Department of Revenue and obtain a sales tax permit, which typically costs around $20-30 for initial registration.
  • Annual permit renewal fees are generally $10-15 through the state system.
  • Polk County (where Reasnor is located) may impose additional local lodging taxes of 1-3%, bringing the total lodging tax rate to approximately 8-10%.
  • Property owners must also pay standard property taxes on their rental properties, which in Polk County average around 1.2-1.5% of assessed value annually.
  • Business license fees at the local level typically range from $25-50 annually, and some municipalities require special short-term rental permits costing $50-150 per year.
Common questions

Reasnor, Iowa Airbnb investment FAQs

How to start an Airbnb in Reasnor, Iowa?

To start an Airbnb in Reasnor, Iowa, begin by researching local zoning laws and regulations through Jasper County and the City of Reasnor (if incorporated) as Iowa generally allows short term rentals but local municipalities may have specific requirements.

Launch checklist

  • Contact Jasper County's planning and zoning department to determine if your property is zoned for short term rentals and obtain any necessary permits, which typically cost $50 to 200 in rural Iowa counties.
  • Find a suitable property in Reasnor by searching local real estate listings, considering proximity to attractions like nearby lakes or Des Moines (45 minutes away), and ensuring reliable internet and utilities.
  • Furnish the space with essential amenities including comfortable bedding, kitchen supplies, Wi Fi, heating/cooling, and local guidebooks, budgeting approximately $3,000 to 8,000 for a complete setup.
  • Create your Airbnb listing with professional photos highlighting the rural Iowa charm, mention nearby attractions like Saylorville Lake or easy access to Des Moines, and set competitive pricing around $75 to 125 per night based on comparable rural Iowa properties.
  • Manage your property by establishing check in procedures, maintaining cleanliness standards, responding promptly to guests, and considering hiring local cleaning services in nearby Newton or Colfax if needed.
What's the best way to identify good STR properties in Reasnor, Iowa?

To identify profitable short term rental properties in Reasnor, Iowa, focus on properties within 15 to 20 minutes of major attractions like Prairie Meadows Racetrack and Casino in nearby Altoona or recreational areas around Saylorville Lake, as Reasnor's small size requires proximity to regional draws.

What to prioritize

  • Target 2 to 4 bedroom single family homes or farmhouse style properties with modern amenities, outdoor spaces, and parking, as guests often seek authentic rural Iowa experiences with contemporary comfort.
  • Analyze pricing by researching comparable STRs within a 30 mile radius including Altoona, Ankeny, and Des Moines suburbs, aiming for nightly rates between $80 to 150 depending on property size and amenities, with potential for higher rates during Iowa State Fair, RAGBRAI.
  • Competition research should extend beyond Reasnor to include nearby communities since the local market is limited, using AirDNA and Mashvisor to analyze occupancy rates, seasonal trends, and revenue potential for similar properties in central Iowa.
  • Utilize tools like Zillow and Realtor.com for property identification, STR Helper for market analysis, and connect with local real estate agents familiar with Jasper County who understand zoning regulations and can identify properties suitable for conversion to short term rentals.
How to get an Airbnb permit in Reasnor, Iowa?

To obtain an Airbnb/STR permit in Reasnor, Iowa, you will need to contact the Reasnor City Hall or the Jasper County Planning and Zoning Department since Reasnor is a small incorporated city that may operate under county jurisdiction for certain permits.

Documents and approvals

  • Begin by calling the city clerk at (515) 967 to 4538 to determine if local STR regulations exist or if you need to work with Jasper County.
  • Required documents typically include a completed short term rental application, proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental unit, emergency contact information.
  • You'll also need to provide a business license application and may require a conditional use permit if operating in residential zones.
  • Fees generally range from $50 to 200 for the initial application plus $25 to 100 for annual renewals, with additional costs for inspections around $75 to 150.
  • The approval timeline is typically 30 to 60 days depending on whether a public hearing is required for conditional use permits.
  • Specific Reasnor requirements likely include compliance with Iowa fire safety codes, maximum occupancy limits based on square footage, designated parking spaces for guests, 24 hour local contact availability, and adherence to noise ordinances.
Is it legal to operate a short-term rental in Reasnor, Iowa?

Short term rentals (STRs) in Reasnor, Iowa are generally legal as the small unincorporated community in Jasper County operates under Iowa state law, which does not prohibit STRs at the state level.

Core operating requirements

  • Since Reasnor lacks its own municipal government and zoning authority, STR regulations would fall under Jasper County's jurisdiction, which typically allows short term rentals in residential areas with basic safety and tax compliance requirements.
  • Property owners must collect and remit Iowa's 7% state sales tax and any applicable local hotel/motel taxes, obtain necessary permits, and ensure compliance with building and fire safety codes.
  • There are no specific prohibited areas within Reasnor itself, though individual homeowners associations or deed restrictions might impose limitations.
  • Recent changes in Iowa have focused on preventing local governments from overly restricting STRs, with legislation around 2021 to 2022 limiting municipalities' ability to ban short term rentals outright.
What are the best places to invest in Airbnb in Reasnor, Iowa?

Reasnor, Iowa is a very small unincorporated community in Jasper County with limited Airbnb investment opportunities due to its rural nature and minimal tourist infrastructure. The most viable area would be properties near the intersection of Highway 14 and local county roads, as this provides the best accessibility for travelers passing through central Iowa or visiting nearby Jasper County attractions.

Areas to research

  • Investment potential is primarily driven by visitors to Prairie Meadows Racetrack and Casino in nearby Altoona (approximately 20 miles away), guests attending events at the Iowa State Fairgrounds in Des Moines.
  • Properties with rural charm, outdoor recreational access, or farm stay experiences would appeal to urban visitors from Des Moines seeking weekend retreats, though demand would be seasonal and limited compared to larger Iowa markets like Des Moines, Iowa City, or Ames.
Airbnb and lodging taxes in Reasnor, Iowa

Airbnb properties in Reasnor, Iowa are subject to Iowa's state lodging tax of 7% on gross receipts from rental accommodations, which applies to stays of less than 31 consecutive days.

Taxes and filing responsibilities

  • The tax is collected by the host at the time of booking or payment and must be remitted monthly to the Iowa Department of Revenue by the 20th of the following month using Form IA 44 to 005.
  • Additionally, Reasnor falls under Jasper County jurisdiction, which may impose a local hotel/motel tax of approximately 2 to 3%, though specific rates vary by municipality.
  • Airbnb typically collects and remits these taxes automatically for hosts in Iowa through their platform since 2019, but hosts remain ultimately responsible for compliance.
  • Properties rented for 31 days or longer are generally exempt from lodging taxes, and certain agricultural or educational accommodations may qualify for exemptions.
  • Hosts should register with the Iowa Department of Revenue for a sales tax permit and maintain detailed records of all rental transactions and tax collections.
Total cost to purchase, furnish and operate an Airbnb in Reasnor, Iowa

Starting an Airbnb in Reasnor, Iowa requires approximately $180,000 to 220,000 in total initial investment.

Cost breakdown

  • Property purchase represents the largest expense at $150,000 to 180,000 based on median home prices in rural Iowa communities.
  • Furnishing costs typically range $8,000 to 12,000 for a complete 2 to 3 bedroom setup including beds, linens, kitchen essentials, and living room furniture from retailers like IKEA, Wayfair, and local stores.
  • Initial setup costs including professional photography, listing creation, and basic renovations average $2,000 to 3,000.
  • Permits and fees in Iowa generally cost $300 to 800 covering business licenses, short term rental permits, and tax registrations.
  • Insurance premiums for short term rental coverage run $1,200 to 2,000 annually, requiring specialized policies from companies like Proper Insurance or CBIZ.
  • Utility deposits and connections for electricity, water, internet, and cable total approximately $500 to 800.
  • First six months operating costs including cleaning services, supplies, maintenance, property management software subscriptions, and marketing average $3,000 to 5,000, assuming 40 to 60% occupancy rates typical for rural Iowa markets during the initial launch period.
Are Airbnb properties in Reasnor, Iowa profitable?

Airbnb properties in Reasnor, Iowa face significant profitability challenges due to the town's small population of approximately 200 residents and limited tourist attractions, resulting in extremely low demand and occupancy rates typically below 15 to 20% annually. Properties in this rural market might generate only $2,000 to 4,000 in annual revenue compared to expenses of $8,000 to 12,000 including mortgage payments, utilities, insurance, cleaning, and maintenance, creating negative profit margins of 60% to 80%.

Profitability indicators

  • The lack of major employers, universities, or recreational destinations means most potential guests would be visiting family or passing through on business, limiting the market to perhaps 10 to 15 bookings per year at rates of $60 to 80 per night.
  • Success factors would require targeting the Des Moines metropolitan area visitors seeking rural retreats, offering unique farm experiences, or marketing to corporate travelers working with local agricultural businesses.
What is the expected return on investment for an Airbnb in Reasnor, Iowa?

Airbnb investments in Reasnor, Iowa are expected to generate annual ROI of 8 to 12% with cash on cash returns of 6 to 10%, reaching profitability within 18 to 24 months based on the rural Iowa market dynamics. The small town location limits demand primarily to business travelers and visitors to nearby attractions, with average daily rates of $75 to 95 and occupancy rates of 35 to 45% annually.

Return planning figures

  • Initial investment costs are relatively low at $80,000 to 120,000 for suitable properties, but operating expenses including utilities, maintenance, and property management typically consume 40 to 50% of gross rental income.
  • Market data from similar rural Iowa communities suggests break even occurs around month 20 to 22, with positive cash flow accelerating thereafter as the property establishes reviews and repeat bookings.
What company can help me find and buy a profitable Airbnb in Reasnor, Iowa?

STRSearch is a national platform that helps investors identify profitable short term rental properties across markets including Reasnor, Iowa.

Companies and resources

  • AirDNA provides market data and analytics for Airbnb investments in Iowa markets, while Mashvisor offers property analysis tools for small Iowa towns.
  • Roofstock specializes in turnkey rental properties and has expanded into short term rental markets in the Midwest.
  • Local Iowa real estate agents like Realty One Group Impact and RE/MAX Real Estate Center have experience with investment properties in Jasper County where Reasnor is located.
  • BiggerPockets connects investors with local agents familiar with STR regulations in Iowa communities.
  • RedAwning and Awning provide property management and investment guidance for short term rentals in rural Iowa markets.
  • Iowa Realty and Lepic Kroeger Realtors have agents covering central Iowa investment opportunities.
  • Vacasa and Evolve offer property management services that can help investors evaluate potential Airbnb properties in small Iowa towns like Reasnor, established around 2008 to 2015 for these services.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
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Limited or no partner access
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