Is Rexburg, Idaho Good for Airbnb Investment?

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Rexburg, Idaho market research

Rexburg, Idaho Airbnb Investment Overview

$800–$2,200Typical monthly host earnings
12–18%Typical annual ROI
45–55%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Rexburg, Idaho?

Potentially. Rexburg, Idaho combines visitor demand with long-term real estate upside.

  • Presents a potentially strong opportunity, largely influenced by its unique market dynamics.
  • Current market conditions in Rexburg are stable, supported by a consistent demand for housing due to Brigham Young University-Idaho and a steady influx of visitors for university-related events and local attractions.
  • Tourism trends, while not on the scale of major vacation destinations, are reliable, primarily driven by visiting families, students, and attendees of various university functions.
  • Property values in Rexburg have seen consistent growth, offering a reasonable entry point for investors compared to larger metropolitan areas.
  • The investment potential for Airbnb in Rexburg is favorable, especially for properties catering to short-term university visitors.
Earnings

How Much Does an Average Airbnb Earn in Rexburg?

$800–$2,200 per month based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb hosts in Rexburg, Idaho typically earn between $800-$2,200 per month.
  • Properties generally see peak earnings during university semesters (September-December and January-April) when student housing demand is highest.
  • Single-bedroom units average $65-85 per night with 60-70% occupancy rates during peak periods, while larger properties (3+ bedrooms) can command $120-180 nightly but face more variable demand.
  • Key factors affecting earnings include proximity to BYU-Idaho campus (properties within 2 miles earning 25-35% more), seasonal university events, winter weather accessibility.
ROI Analysis

Airbnb Return on Investment in Rexburg

Potentially strong, with a typical annual ROI of 12–18%.

  • Typically generate ROI between 12-18% annually, significantly outperforming traditional long-term rentals which average 6-9% in the area, primarily due to the strong demand from Brigham Young University-Idaho students.
  • The average payback period for Airbnb properties in Rexburg ranges from 5.5 to 8 years, compared to 11-15 years for conventional rental properties.
  • Properties within a 2-mile radius of BYU-Idaho campus command premium rates and maintain higher occupancy throughout the academic year, while those further out rely more heavily on summer tourism and university events.
Occupancy Rate

Average Airbnb Occupancy Rate in Rexburg

Rexburg, Idaho averages 45–55% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Rexburg, Idaho average approximately 45-55% annually, with significant seasonal fluctuations driven by Brigham Young University-Idaho's academic calendar and summer tourism patterns.
  • Peak occupancy occurs during BYU-I graduation weekends in April and December (75-85%), summer months of June through August (65-75%), and major university events.
  • The shoulder seasons of March, May, September, and October typically see moderate occupancy around 50-60%.
  • Compared to Idaho's statewide Airbnb average of approximately 50-60% and the national average of 48-52%.
Best Neighborhoods

Best Neighborhoods for Airbnb in Rexburg

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The downtown Rexburg area near Main Street offers the highest rental potential due to its walkability to restaurants, shops, and local events.
  • The neighborhoods surrounding Brigham Young University-Idaho campus, particularly areas within a 10-minute walk like the streets near Viking Drive and 2nd South, provide consistent demand from visiting parents.
  • The Porter Park vicinity combines family-friendly appeal with proximity to recreational facilities, making it ideal for longer-term stays and family visitors who value quiet residential settings with easy park access.
  • Areas near the Rexburg Rapids waterpark and temple grounds attract religious tourists and families, offering strong seasonal demand and higher weekend rates.
  • The newer residential developments on the south side of town, particularly near 7th South, provide modern amenities that justify higher nightly rates while remaining accessible to both the university and downtown attractions.
  • The neighborhoods around the Madison Memorial Hospital area serve medical tourism and visiting family members, offering steady mid-week occupancy with less seasonal variation.
  • Finally, properties near the Legacy Flight Museum and Teton River access points appeal to outdoor enthusiasts and history buffs.
Regulations

Short-term Rental Regulations in Rexburg

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Rexburg, Idaho requires short-term rental operators to obtain a business license and conditional use permit through the city's planning and zoning department.
  • The city mandates owner-occupancy for properties in residential zones, meaning the owner must live on-site during rental periods.
  • Short-term rentals are prohibited in single-family residential zones (R-1) but may be permitted in higher density residential zones (R-2, R-3) and commercial areas with proper permitting.
  • The registration process involves submitting an application with property details, floor plans, parking arrangements.
  • Properties must meet safety standards including smoke detectors, carbon monoxide detectors, and emergency exit signage, while maintaining adequate off-street parking for all guests.
  • Recent changes implemented around 2022-2023 have tightened enforcement of noise ordinances, established stricter penalties for violations, and required 24/7 local contact information for emergency situations.
Fees and Taxes

Short-term Rental Fees and Taxes in Rexburg

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Rexburg, Idaho are subject to several fees and taxes including Idaho state sales tax of 6% on rental income.
  • The city of Rexburg requires a business license costing approximately $25-50 annually, and operators must register with the Idaho State Tax Commission at no cost but must file regular returns.
  • There is no specific lodging tax imposed by Rexburg itself, though operators may need to collect and remit the standard sales tax as lodging tax.
  • Property owners must also ensure compliance with zoning requirements which may involve permit fees ranging from $100-300 depending on the property type and location.
  • Additional costs may include fire safety inspections at $75-150 per inspection and potential homeowner association fees if applicable.
  • Some properties may require conditional use permits costing $200-500 depending on zoning classification, and all operators must maintain proper insurance coverage which, while not a tax.
Common questions

Rexburg, Idaho Airbnb investment FAQs

How to start an Airbnb in Rexburg, Idaho?

To start an Airbnb in Rexburg, Idaho, begin by researching local regulations through the City of Rexburg Planning and Zoning Department, as the city requires short term rental permits and compliance with zoning ordinances that typically restrict rentals to certain residential zones.

Launch checklist

  • Obtain necessary permits including a business license from the city (approximately $50 to 100), a short term rental permit (estimated $100 to 200 annually), and ensure compliance with fire safety codes and occupancy limits.
  • Find a suitable property by focusing on areas near Brigham Young University Idaho campus or downtown Rexburg, considering properties that allow short term rentals in their HOA agreements or rental contracts.
  • Furnish the space with durable, student friendly furniture targeting the university market, including reliable Wi Fi, study areas, and basic amenities, budgeting approximately $5,000 to 15,000 for complete furnishing.
  • List your property on Airbnb, VRBO, and Booking.com with competitive pricing around $60 to 120 per night depending on size and location, emphasizing proximity to BYU Idaho and local attractions like the Teton River and Yellowstone National Park access.
  • Manage the property by establishing cleaning protocols between guests (budget $30 to 50 per turnover), implementing keyless entry systems, maintaining responsive communication with guests, and considering hiring local property management companies like RedAwning or Vacasa if managing remotely.
What's the best way to identify good STR properties in Rexburg, Idaho?

To identify profitable short term rental properties in Rexburg, Idaho, focus on locations within 2 to 3 miles of Brigham Young University Idaho campus, particularly in neighborhoods like University Village, Aspen Hills, and areas along Main Street.

What to prioritize

  • Target 3 to 4 bedroom properties with 2+ bathrooms, furnished units, reliable internet, parking, and laundry facilities, as these appeal to student groups and families visiting the university.
  • Analyze pricing by researching comparable Airbnb listings in Rexburg using tools like AirDNA, Mashvisor, and Rabbu, aiming for nightly rates between $80 to 150 depending on property size and amenities, with higher rates during BYU I events, graduation.
  • Study competition by monitoring existing STR listings on Airbnb and VRBO within a 5 mile radius, noting occupancy rates, guest reviews, and pricing strategies of successful hosts.
  • Utilize Rexburg specific resources including the Madison County assessor's office for property values, local real estate agents familiar with investment properties, BYU I's academic calendar for demand forecasting, and Facebook groups like "Rexburg Real Estate".
How to get an Airbnb permit in Rexburg, Idaho?

To obtain an Airbnb/STR permit in Rexburg, Idaho, you must first contact the Rexburg Planning and Zoning Department at City Hall located at 150 N 1st E, Rexburg, ID 83440, as the city requires a Conditional Use Permit for short term rentals in residential zones.

Documents and approvals

  • Submit a completed CUP application form along with a site plan showing the property layout, floor plan indicating the rental areas, proof of property ownership or authorization letter from owner, liability insurance documentation with minimum $1 million coverage.
  • The application fee is approximately $200 to 300 for the conditional use permit, plus additional fees for public notices estimated at $50 to 75.
  • You must also obtain a business license from the City Clerk's office for around $25 to 50 annually and register with the Idaho State Tax Commission for lodging tax collection.
  • The process typically takes 4 to 6 weeks as it requires Planning and Zoning Commission review and a public hearing, during which neighbors are notified and can provide input.
  • Rexburg specific requirements include maintaining the property's residential character, providing one parking space per bedroom being rented, ensuring compliance with fire safety codes, limiting occupancy to no more than 8 guests.
  • Once approved, you must display your permit number in all advertising and remit applicable city and state lodging taxes quarterly.
Is it legal to operate a short-term rental in Rexburg, Idaho?

Short term rentals (STRs) are legal in Rexburg, Idaho, but operate under specific municipal regulations that the city has developed to balance tourism benefits with neighborhood preservation.

Core operating requirements

  • The city requires STR operators to obtain a business license and conditional use permit, with properties subject to safety inspections, occupancy limits typically capped at 2 people per bedroom plus 2 additional guests, and parking requirements of one space per bedroom.
  • STRs are generally prohibited in certain residential zones, particularly R 1 single family districts, unless they receive special approval through the planning and zoning process.
  • Recent changes around 2022 to 2023 have tightened enforcement mechanisms, including complaint procedures for noise and disturbance issues.
  • The city has also implemented registration requirements and annual renewal processes, with fees ranging from $100 to 300 depending on property size and type.
  • Rexburg's approach reflects the broader trend in Idaho college towns to regulate STRs more strictly due to concerns about housing availability for students and long term residents.
What are the best places to invest in Airbnb in Rexburg, Idaho?

The best Airbnb investment areas in Rexburg, Idaho center around the Brigham Young University Idaho campus vicinity, particularly the neighborhoods within 1 to 2 miles of campus including areas near Viking Drive, 2nd East, and University Boulevard, which attract consistent demand from visiting families during graduation ceremonies, sports events. The historic downtown district along Main Street offers appeal for visitors seeking authentic small town charm and proximity to local restaurants and shops, while also serving business travelers visiting local agricultural companies like Simplot or attending conferences at BYU I.

Areas to research

  • The residential areas near Porter Park and around 7th North provide attractive family friendly accommodations for extended stay visitors, particularly during summer months when families visit students or attend university programs.
  • Properties near the Rexburg Rapids waterpark area capture seasonal tourism demand, especially during summer 2019 to 2024 when regional families seek recreational activities, while the neighborhoods around the Rexburg Temple attract LDS visitors year round for religious ceremonies and events.
Airbnb and lodging taxes in Rexburg, Idaho

Airbnb properties in Rexburg, Idaho are subject to Idaho state sales tax at 6% on lodging accommodations, which applies to short term rentals under 30 days, collected by hosts and remitted monthly to the Idaho State Tax Commission if gross receipts exceed $100 per month.

Taxes and filing responsibilities

  • Madison County imposes an additional 2% lodging tax on transient accommodations, bringing the total tax rate to approximately 8% for most Airbnb stays.
  • The city of Rexburg does not currently impose a separate municipal lodging tax as of 2023.
  • Hosts must register with the Idaho State Tax Commission for a sales tax permit and file returns by the 20th of the following month, while the county lodging tax is typically collected through the same mechanism.
  • Exemptions include stays of 30 days or longer which are considered long term rentals in preference to transient lodging, and accommodations provided to certain government employees on official business may qualify for exemptions.
  • Airbnb may collect and remit these taxes automatically in some jurisdictions through voluntary collection agreements, but hosts remain ultimately responsible for ensuring compliance with all applicable tax obligations.
Total cost to purchase, furnish and operate an Airbnb in Rexburg, Idaho

The total cost to start an Airbnb in Rexburg, Idaho is approximately $285,000 to $315,000.

Cost breakdown

  • Property purchase costs around $250,000 based on median home prices in the area as of 2023.
  • Furnishing a 2 to 3 bedroom property requires $15,000 to $20,000 for quality furniture, bedding, kitchen essentials, and decor suitable for short term rentals.
  • Initial setup costs including professional photography, listing creation, welcome materials, and basic technology upgrades total $2,000 to $3,000.
  • Permits and fees vary but typically include business license ($100), short term rental permit ($200 to $500), and potential HOA approval fees totaling $500 to $1,000.
  • Insurance for short term rentals costs $1,500 to $2,500 annually, with an upfront payment of $1,200 to $2,000.
  • Utility setup and deposits for electricity, gas, water, internet, and cable average $500 to $800 initially.
  • First six months operating costs including utilities ($200/month), cleaning supplies and services ($150/month), maintenance reserves ($100/month), platform fees ($100/month), and marketing expenses ($50/month) total approximately $3,600.
  • Additional working capital of $5,000 to $10,000 is recommended for unexpected expenses and initial vacancy periods.
Are Airbnb properties in Rexburg, Idaho profitable?

Airbnb properties in Rexburg, Idaho show moderate profitability potential with average nightly rates ranging from $75 to 120 for typical 2 to 3 bedroom properties, generating approximately $18,000 to 35,000 in annual gross revenue depending on occupancy rates of 50 to 70%. Operating expenses typically consume 40 to 60% of gross revenue, including mortgage payments averaging $1,200 to 1,800 monthly, property management fees of 15 to 25%, cleaning costs of $40 to 60 per turnover, utilities averaging $150 to 200 monthly, insurance premiums 20 to 30% higher than standard homeowner policies.

Profitability indicators

  • Net profit margins generally range from 15 to 35% for well managed properties, with successful operators like those managing properties near Brigham Young University Idaho achieving higher occupancy during the academic year (August April) but experiencing seasonal dips during summer months.
  • Key success factors include proximity to BYU I campus, competitive pricing strategies, professional photography, responsive guest communication, and maintaining high cleanliness standards.
What is the expected return on investment for an Airbnb in Rexburg, Idaho?

Airbnb investments in Rexburg, Idaho typically generate annual ROI of 12 to 18% due to consistent demand from Brigham Young University Idaho students, visiting families, and seasonal tourists exploring nearby Yellowstone National Park and Teton areas. Cash on cash returns generally range from 8 to 14% annually, with properties near campus or downtown achieving higher returns of 15 to 20% during peak academic periods from September through April.

Return planning figures

  • Most investors reach profitability within 18 to 24 months, with properties priced between $200,000 to $350,000 generating average nightly rates of $80 to $140 depending on size and location.
  • The market benefits from year round occupancy rates of 65 to 75%, with summer months seeing increased rates due to outdoor recreation tourism, while winter months maintain steady bookings from university related visitors and winter sports enthusiasts.
What company can help me find and buy a profitable Airbnb in Rexburg, Idaho?

STRSearch leads the national market for Airbnb investment property analysis and market data, providing comprehensive tools for identifying profitable short term rental opportunities in Rexburg, Idaho.

Companies and resources

  • Local real estate agents specializing in investment properties include Rexburg Realty Group, Madison County Properties, and BYU Idaho area specialists at Coldwell Banker Premier Realty and RE/MAX of Rexburg who understand the student housing and seasonal rental markets.
  • National services like Mashvisor, AirDNA, and Rabbu offer market analysis and property identification tools specifically for short term rental investments, while companies such as RedAwning and Awning provide property management and optimization services.
  • Local property management companies including Rexburg Property Management and Madison Management Group offer specialized Airbnb management services.
  • Additional local agents experienced with investment properties include those at Century 21 Rexburg Realty and independent brokers who focus on the university area market.