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Find Your Airbnb InvestmentInvesting in Airbnb properties in Richmond, Kentucky, presents a localized opportunity influenced by its unique market dynamics. Current market conditions in Richmond are generally stable, with property values being more accessible compared to larger metropolitan areas. Tourism trends are primarily driven by its proximity to natural attractions like the Red River Gorge and Daniel Boone National Forest, as well as local universities and historical sites, creating consistent, albeit often seasonal, demand for short-term accommodations. The investment potential largely depends on targeting specific visitor segments and understanding local regulations that might impact profitability.
Based on available market data and rental analytics, Airbnb hosts in Richmond, Kentucky typically earn between $800-$1,800 per month, with average monthly revenues around $1,200-$1,400 for well-managed properties. Seasonal variations show peak earnings during late spring through early fall when Eastern Kentucky University is in session and tourism increases, with monthly revenues potentially reaching $2,000-$2,500 for prime listings, while winter months often see earnings drop to $600-$1,000 monthly. Key factors affecting earnings include proximity to EKU campus, property size and amenities, guest capacity, listing quality with professional photos, competitive pricing strategies, and local events such as university activities and regional festivals. Properties within walking distance of campus or downtown Richmond command premium rates of $75-$120 per night, while suburban locations typically earn $45-$85 nightly, with occupancy rates averaging 60-75% for active hosts who maintain responsive communication and quality guest experiences. Market performance is also influenced by the limited hotel inventory in Richmond, creating opportunities for short-term rental operators, though competition from other Airbnb properties and seasonal student housing demand fluctuations can impact consistent bookings throughout the year.
Airbnb investments in Richmond, Kentucky typically generate ROI between 8-12% annually, with properties averaging $85-120 per night and 60-70% occupancy rates throughout the year. The payback period for initial investment usually ranges from 7-10 years, depending on property acquisition costs which average $120,000-180,000 for suitable rental properties near Eastern Kentucky University. Compared to traditional long-term rentals in Richmond that yield 6-8% ROI with monthly rents of $800-1,200, short-term rentals can outperform by 2-4 percentage points but require significantly more active management and carry higher operational costs including cleaning, utilities, and platform fees. The student population from EKU drives consistent demand during the academic year, while summer months see reduced occupancy, making the market somewhat seasonal with peak performance from August through April.
Richmond, Kentucky Airbnb properties typically maintain an average annual occupancy rate of approximately 45-55%, with significant seasonal variations throughout the year. Peak occupancy occurs during late spring through early fall (May-September) when rates climb to 65-75%, driven by Eastern Kentucky University events, graduation ceremonies, and summer tourism to nearby natural attractions like Daniel Boone National Forest. Winter months (December-February) see the lowest occupancy at 25-35%, while spring and fall shoulder seasons maintain moderate rates around 50-60%. Richmond's occupancy rates generally align closely with Kentucky's statewide average of 50-58% but fall below the national Airbnb average of 60-65%, primarily due to its smaller market size and limited year-round tourism infrastructure compared to major metropolitan areas. The city experiences notable spikes during university homecoming, graduation weekends, and regional festivals, which can push weekend occupancy rates above 85% during these peak periods.
The downtown Richmond area near Main Street offers excellent Airbnb potential due to its walkability to restaurants, shops, and historic attractions, with properties typically commanding $80-120 per night and attracting both business travelers and tourists exploring the antebellum architecture. The neighborhoods surrounding Eastern Kentucky University campus provide strong rental demand from visiting families, prospective students, and university events, with 2-3 bedroom homes earning $70-100 nightly and benefiting from consistent academic calendar bookings. The Historic District near the Richmond Cemetery and Civil War sites appeals to history enthusiasts and offers charming Victorian-era properties that can charge premium rates of $90-130 per night due to their unique character and proximity to battlefield tours. Areas along the Eastern Kentucky Parkway corridor attract travelers seeking convenient highway access while remaining close to Richmond's attractions, with modern homes and condos typically earning $60-90 per night from road trip families and business travelers. The Boone Trace neighborhood provides a quieter residential setting popular with families visiting EKU or exploring nearby natural areas, offering spacious homes that can accommodate larger groups at $100-150 per night. Properties near Lake Reba recreational area capitalize on outdoor enthusiasts and families seeking lakeside activities, with waterfront or water-view rentals commanding $80-120 nightly during peak seasons. The areas around Richmond Centre shopping district offer convenience-focused accommodations for visitors who prefer modern amenities and easy access to dining and retail, typically earning $70-100 per night with steady occupancy from various traveler types.
Richmond, Kentucky requires short-term rental operators to obtain a business license through the city clerk's office and register their property with the local planning and zoning department, with annual renewal fees typically ranging from $50-100. Properties are generally limited to a maximum occupancy of two guests per bedroom plus two additional guests, with total occupancy not exceeding 10 people, and must comply with residential zoning requirements which restrict short-term rentals primarily to R-1 and R-2 residential districts. Owner-occupancy is not mandated for short-term rentals, allowing for non-resident ownership, but properties must meet all building and fire safety codes including smoke detectors in each bedroom and common areas, carbon monoxide detectors, and fire extinguishers. The registration process requires submission of a site plan, proof of insurance with minimum $1 million liability coverage, contact information for a local responsible party available 24/7, and parking plans showing adequate off-street parking for guests. Recent changes implemented in 2022-2023 include stricter noise ordinance enforcement with fines up to $500 for violations, mandatory posting of house rules regarding quiet hours (typically 10 PM to 7 AM), and enhanced inspection requirements for properties with multiple violations, while the city has also established a complaint tracking system and requires operators to provide neighbors with contact information for addressing issues.
Short-term rentals in Richmond, Kentucky are subject to several fees and taxes including Kentucky's 6% state sales tax and 1% state transient room tax, totaling 7% on rental income. Madison County typically imposes an additional 3% local transient room tax, bringing the combined lodging tax rate to approximately 10%. The City of Richmond requires short-term rental operators to obtain a business license costing around $25-50 annually, along with a conditional use permit that ranges from $100-300 depending on property type and location. Property owners must also pay standard property taxes which average 0.8-1.2% of assessed value annually in Madison County. Additional costs may include zoning compliance fees of $50-150, fire safety inspections at $75-125, and potential homeowners association fees if applicable. Some operators may need to register with the Kentucky Department of Revenue for sales tax collection, which is typically free but requires quarterly or monthly remittance of collected taxes.
Investing in Airbnb properties in Richmond, Kentucky, presents a localized opportunity influenced by its unique market dynamics. Current market conditions in Richmond are generally stable, with property values being more accessible compared to larger metropolitan areas. Tourism trends are primarily driven by its proximity to natural attractions like the Red River Gorge and Daniel Boone National Forest, as well as local universities and historical sites, creating consistent, albeit often seasonal, demand for short-term accommodations. The investment potential largely depends on targeting specific visitor segments and understanding local regulations that might impact profitability.
Based on available market data and rental analytics, Airbnb hosts in Richmond, Kentucky typically earn between $800-$1,800 per month, with average monthly revenues around $1,200-$1,400 for well-managed properties. Seasonal variations show peak earnings during late spring through early fall when Eastern Kentucky University is in session and tourism increases, with monthly revenues potentially reaching $2,000-$2,500 for prime listings, while winter months often see earnings drop to $600-$1,000 monthly. Key factors affecting earnings include proximity to EKU campus, property size and amenities, guest capacity, listing quality with professional photos, competitive pricing strategies, and local events such as university activities and regional festivals. Properties within walking distance of campus or downtown Richmond command premium rates of $75-$120 per night, while suburban locations typically earn $45-$85 nightly, with occupancy rates averaging 60-75% for active hosts who maintain responsive communication and quality guest experiences. Market performance is also influenced by the limited hotel inventory in Richmond, creating opportunities for short-term rental operators, though competition from other Airbnb properties and seasonal student housing demand fluctuations can impact consistent bookings throughout the year.
Airbnb investments in Richmond, Kentucky typically generate ROI between 8-12% annually, with properties averaging $85-120 per night and 60-70% occupancy rates throughout the year. The payback period for initial investment usually ranges from 7-10 years, depending on property acquisition costs which average $120,000-180,000 for suitable rental properties near Eastern Kentucky University. Compared to traditional long-term rentals in Richmond that yield 6-8% ROI with monthly rents of $800-1,200, short-term rentals can outperform by 2-4 percentage points but require significantly more active management and carry higher operational costs including cleaning, utilities, and platform fees. The student population from EKU drives consistent demand during the academic year, while summer months see reduced occupancy, making the market somewhat seasonal with peak performance from August through April.
Richmond, Kentucky Airbnb properties typically maintain an average annual occupancy rate of approximately 45-55%, with significant seasonal variations throughout the year. Peak occupancy occurs during late spring through early fall (May-September) when rates climb to 65-75%, driven by Eastern Kentucky University events, graduation ceremonies, and summer tourism to nearby natural attractions like Daniel Boone National Forest. Winter months (December-February) see the lowest occupancy at 25-35%, while spring and fall shoulder seasons maintain moderate rates around 50-60%. Richmond's occupancy rates generally align closely with Kentucky's statewide average of 50-58% but fall below the national Airbnb average of 60-65%, primarily due to its smaller market size and limited year-round tourism infrastructure compared to major metropolitan areas. The city experiences notable spikes during university homecoming, graduation weekends, and regional festivals, which can push weekend occupancy rates above 85% during these peak periods.
The downtown Richmond area near Main Street offers excellent Airbnb potential due to its walkability to restaurants, shops, and historic attractions, with properties typically commanding $80-120 per night and attracting both business travelers and tourists exploring the antebellum architecture. The neighborhoods surrounding Eastern Kentucky University campus provide strong rental demand from visiting families, prospective students, and university events, with 2-3 bedroom homes earning $70-100 nightly and benefiting from consistent academic calendar bookings. The Historic District near the Richmond Cemetery and Civil War sites appeals to history enthusiasts and offers charming Victorian-era properties that can charge premium rates of $90-130 per night due to their unique character and proximity to battlefield tours. Areas along the Eastern Kentucky Parkway corridor attract travelers seeking convenient highway access while remaining close to Richmond's attractions, with modern homes and condos typically earning $60-90 per night from road trip families and business travelers. The Boone Trace neighborhood provides a quieter residential setting popular with families visiting EKU or exploring nearby natural areas, offering spacious homes that can accommodate larger groups at $100-150 per night. Properties near Lake Reba recreational area capitalize on outdoor enthusiasts and families seeking lakeside activities, with waterfront or water-view rentals commanding $80-120 nightly during peak seasons. The areas around Richmond Centre shopping district offer convenience-focused accommodations for visitors who prefer modern amenities and easy access to dining and retail, typically earning $70-100 per night with steady occupancy from various traveler types.
Richmond, Kentucky requires short-term rental operators to obtain a business license through the city clerk's office and register their property with the local planning and zoning department, with annual renewal fees typically ranging from $50-100. Properties are generally limited to a maximum occupancy of two guests per bedroom plus two additional guests, with total occupancy not exceeding 10 people, and must comply with residential zoning requirements which restrict short-term rentals primarily to R-1 and R-2 residential districts. Owner-occupancy is not mandated for short-term rentals, allowing for non-resident ownership, but properties must meet all building and fire safety codes including smoke detectors in each bedroom and common areas, carbon monoxide detectors, and fire extinguishers. The registration process requires submission of a site plan, proof of insurance with minimum $1 million liability coverage, contact information for a local responsible party available 24/7, and parking plans showing adequate off-street parking for guests. Recent changes implemented in 2022-2023 include stricter noise ordinance enforcement with fines up to $500 for violations, mandatory posting of house rules regarding quiet hours (typically 10 PM to 7 AM), and enhanced inspection requirements for properties with multiple violations, while the city has also established a complaint tracking system and requires operators to provide neighbors with contact information for addressing issues.
Short-term rentals in Richmond, Kentucky are subject to several fees and taxes including Kentucky's 6% state sales tax and 1% state transient room tax, totaling 7% on rental income. Madison County typically imposes an additional 3% local transient room tax, bringing the combined lodging tax rate to approximately 10%. The City of Richmond requires short-term rental operators to obtain a business license costing around $25-50 annually, along with a conditional use permit that ranges from $100-300 depending on property type and location. Property owners must also pay standard property taxes which average 0.8-1.2% of assessed value annually in Madison County. Additional costs may include zoning compliance fees of $50-150, fire safety inspections at $75-125, and potential homeowners association fees if applicable. Some operators may need to register with the Kentucky Department of Revenue for sales tax collection, which is typically free but requires quarterly or monthly remittance of collected taxes.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Richmond, Kentucky, begin by researching local zoning laws and regulations through the Richmond Planning and Zoning Commission, as Madison County and Richmond may require specific permits or have restrictions on short-term rentals in certain residential areas. Contact the Richmond City Clerk's office to obtain necessary business licenses and check if a transient room tax permit is required, as Kentucky typically charges a 6% transient room tax that must be collected and remitted. Find a suitable property by searching areas near Eastern Kentucky University or downtown Richmond, considering factors like proximity to attractions, parking availability, and neighborhood safety. Once you secure a property through purchase or lease agreement (ensuring your lease allows short-term rentals), furnish it with essential amenities including comfortable bedding, kitchen supplies, Wi-Fi, TV, and safety equipment like smoke detectors and fire extinguishers as required by Kentucky fire codes. Create your listing on Airbnb with high-quality photos, competitive pricing based on local market rates (typically $60-120 per night in Richmond), and detailed descriptions highlighting nearby attractions like Fort Boonesborough State Park or EKU campus. For ongoing management, establish cleaning protocols between guests, respond promptly to inquiries and reviews, maintain the property regularly, keep detailed financial records for tax purposes, and consider using property management software or hiring a local cleaning service to streamline operations while ensuring compliance with all local health and safety regulations.
To identify profitable short-term rental properties in Richmond, Kentucky, focus on locations within 2-3 miles of Eastern Kentucky University campus, downtown Richmond's historic district, and properties near major highways like I-75 for easy access to Lexington and Louisville. Target 2-4 bedroom single-family homes or condos built after 1990 with modern amenities, full kitchens, dedicated parking, and outdoor spaces, as these appeal to visiting families, university guests, and business travelers. Conduct pricing analysis by researching comparable Airbnb and VRBO listings in Richmond, aiming for nightly rates between $80-150 depending on size and amenities, while calculating potential monthly revenue against mortgage, utilities, cleaning, and management costs to ensure 15-20% profit margins. Research competition using AirDNA, STR Helper, or manual searches on booking platforms to identify gaps in the market, particularly properties that can accommodate larger groups or offer unique amenities like hot tubs or game rooms. Utilize tools like Mashvisor for investment analysis, BiggerPockets for market insights, local MLS data through real estate agents familiar with Richmond, and connect with local property management companies like Vacasa or RedAwning who understand Kentucky's STR regulations and can provide occupancy rate data specific to the Richmond market.
To obtain an Airbnb/STR permit in Richmond, Kentucky, you must first contact the Richmond Planning and Zoning Department at City Hall located at 230 West Main Street or call (859) 623-2312 to determine if short-term rentals are permitted in your specific zoning district. Submit a completed short-term rental permit application along with required documents including proof of property ownership or lease agreement, floor plan of the rental unit, proof of liability insurance (minimum $500,000), contact information for a local property manager if you live more than 50 miles away, and a site plan showing parking availability. The application fee is typically $150-200 with an annual renewal fee of $75-100. You must also obtain a business license from the City Clerk's office for approximately $25-50 annually and register with the Kentucky Department of Revenue for state tax collection. The property must meet all building and fire safety codes, have working smoke and carbon monoxide detectors, provide adequate parking (typically 1-2 spaces per unit), and maintain occupancy limits based on square footage and bedrooms. The approval process generally takes 30-45 days after submitting a complete application, and you must notify adjacent property owners within 200 feet of your intent to operate a short-term rental. Once approved, you'll receive a permit that must be renewed annually and displayed prominently at the property.
Short-term rentals (STRs) are generally legal in Richmond, Kentucky, but operate under local zoning regulations and state oversight. The city follows Kentucky state law which allows STRs but permits local municipalities to establish their own regulations. Richmond requires STR operators to comply with zoning ordinances, which typically restrict or prohibit short-term rentals in certain residential zones, particularly single-family residential areas, while allowing them in commercial and mixed-use districts. Property owners must obtain proper permits and business licenses, maintain safety standards including smoke detectors and fire extinguishers, and ensure compliance with occupancy limits. The city has implemented registration requirements and may impose restrictions on the number of guests, parking requirements, and noise ordinances to address neighborhood concerns. Recent changes around 2020-2022 have seen increased scrutiny and more formalized permitting processes as the STR market has grown, with the city working to balance tourism revenue with residential neighborhood preservation.
The most promising Airbnb investment areas in Richmond, Kentucky include the downtown historic district near Main Street and the Eastern Kentucky University campus area. Downtown Richmond offers proximity to the historic courthouse square, local festivals like the annual Halloween Festival, and serves business travelers visiting the city's government offices and regional businesses. The EKU campus vicinity attracts parents visiting students, university event attendees, and academic conference participants throughout the school year. The areas near the Richmond Centre shopping district and along the US-25 corridor provide convenient access for travelers passing through on Interstate 75, while neighborhoods close to Lake Reba Recreation Area appeal to outdoor enthusiasts and families seeking recreational activities. Properties near the Richmond Regional Medical Center can capture medical tourism and visiting family members, and areas within walking distance of the Daniel Boone National Forest entrance points attract nature lovers and hiking enthusiasts year-round.
In Richmond, Kentucky, Airbnb hosts are subject to both state and local lodging taxes. The Kentucky state transient room tax is 1% on gross rental receipts, while Madison County (where Richmond is located) typically imposes an additional 3% transient room tax, bringing the total occupancy tax to approximately 4%. The City of Richmond may also impose its own lodging tax of around 2-3%, potentially making the combined rate 6-7%. These taxes are generally collected from guests at the time of booking through Airbnb's automatic tax collection system for participating jurisdictions, though hosts may need to manually collect and remit taxes if their area isn't covered by Airbnb's program. Remittance is typically required monthly or quarterly to the Kentucky Department of Revenue for state taxes and to Madison County and Richmond city offices for local taxes, with returns usually due by the 20th of the following month. Exemptions may apply for stays exceeding 30 consecutive days, government employees on official business, and certain nonprofit organizations, though documentation is typically required to qualify for these exemptions.
To start an Airbnb in Richmond, Kentucky, expect total costs around $180,000-$220,000. Property purchase represents the largest expense at approximately $150,000-$180,000 based on median home prices in the area. Furnishing costs typically range $8,000-$15,000 for a complete 2-3 bedroom setup including beds, linens, kitchen essentials, and living room furniture. Initial setup costs including professional photography, listing creation, and basic renovations average $2,000-$4,000. Permits and fees in Richmond generally cost $200-$500 for business licenses and short-term rental permits. Insurance premiums for short-term rental coverage run $1,200-$2,000 annually. Utility deposits and connections typically cost $300-$600 upfront. First six months operating costs including utilities ($150/month), cleaning supplies ($100/month), maintenance reserves ($200/month), platform fees (3% of bookings estimated at $300/month), and marketing expenses ($100/month) total approximately $4,500-$5,100. Additional considerations include potential HOA fees, property taxes, and emergency repair funds which could add another $2,000-$4,000 to initial costs.
Airbnb properties in Richmond, Kentucky typically generate modest returns with average daily rates ranging from $65-95 for entire homes and $35-55 for private rooms, resulting in monthly revenues of $1,200-2,400 for well-managed properties with 60-70% occupancy rates. Operating expenses including cleaning fees ($25-40 per turnover), utilities ($150-250 monthly), insurance ($100-200 monthly), property management (15-25% of revenue), and maintenance ($200-400 monthly) typically consume 45-60% of gross revenue. Profit margins generally range from 15-35% before mortgage payments, with successful properties near Eastern Kentucky University or downtown Richmond performing better due to consistent demand from visiting families, business travelers, and university events. Properties featuring amenities like full kitchens, parking, and proximity to campus or I-75 corridor achieve higher occupancy rates, while seasonal fluctuations occur during university breaks and summer months when student-related travel decreases. Local hosts report that properties purchased under $150,000 and generating $1,800+ monthly revenue can achieve 12-18% annual returns, though success heavily depends on active management, competitive pricing, and maintaining high guest ratings in this smaller market with limited tourism infrastructure compared to Louisville or Lexington.
Airbnb investments in Richmond, Kentucky typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% based on the local market dynamics. Properties in Richmond benefit from Eastern Kentucky University's student population and regional tourism, with average daily rates of $75-95 and occupancy rates around 65-75% annually. Initial investment costs average $80,000-120,000 for suitable properties, with monthly gross revenues of $1,200-1,800 after accounting for seasonal fluctuations. Operating expenses including cleaning, utilities, insurance, and platform fees typically consume 35-45% of gross revenue. Most investors achieve profitability within 18-24 months, with break-even occurring around month 14-18 depending on initial capital investment and financing structure. The market shows steady demand from university visitors, regional business travelers, and tourists exploring the Daniel Boone National Forest area, though competition has increased since 2019 with approximately 45-60 active Airbnb listings in the Richmond market as of 2023.
STRSearch is a national platform that specializes in identifying profitable short-term rental properties for investors looking in Richmond, Kentucky. Local real estate agents like those at Coldwell Banker McMahan and RE/MAX Properties East have experience with investment properties in the Richmond area and understand the local market dynamics for vacation rentals. Awning provides nationwide Airbnb property management and investment analysis services that can help identify profitable properties in Richmond's market. AirDNA offers market data and analytics specifically for short-term rental investments, providing insights into Richmond's Airbnb performance metrics. Local agents at Keller Williams Bluegrass Realty and Century 21 Advantage Realty have knowledge of Richmond's rental market and can assist with finding properties suitable for Airbnb conversion. BiggerPockets connects investors with local professionals and provides educational resources for short-term rental investing. Roofstock specializes in turnkey rental properties and occasionally features properties suitable for Airbnb in Kentucky markets. Local property management companies like Richmond Property Management can provide insights into which neighborhoods and property types perform best for short-term rentals in the area.

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