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Find Your Airbnb InvestmentInvesting in Airbnb properties in Rochester, New Hampshire, presents a unique investment opportunity with a balance of potential and considerations. The city's market conditions are influenced by its suburban charm, access to natural attractions, and proximity to larger New England cities, which can attract both leisure and business travelers seeking a quieter alternative. Tourism trends in Rochester are generally stable, benefiting from its historical significance, local events, and its role as a gateway to the White Mountains and New Hampshire's lakes region, though it may not experience the same high-volume, year-round tourism as major metropolitan or resort destinations. Property values in Rochester are typically more accessible than in more competitive tourist hubs, offering a lower barrier to entry for investors. The investment potential for Airbnb in Rochester lies in attracting visitors looking for a more authentic, local experience or those attending events in the region. However, investors should carefully research local regulations, as short-term rental rules can vary and impact profitability, and consider the seasonality of tourism in New Hampshire. Diversifying marketing efforts and offering unique amenities could enhance the investment's appeal and financial performance.
Based on available market data and regional analysis, Airbnb hosts in Rochester, New Hampshire typically earn between $800-$1,500 per month, with significant seasonal fluctuations driven by the area's proximity to New Hampshire's lakes region and fall foliage tourism. Summer months (June through August) generally see the highest occupancy rates at 65-75% with average daily rates of $120-$180, while winter months drop to 35-45% occupancy with rates around $80-$120 per night. Properties near downtown Rochester or within walking distance of the Cocheco River tend to command premium rates, while those offering amenities like hot tubs, fire pits, or lake access can achieve 15-25% higher revenues than basic listings. The fall foliage season in September and October creates a secondary peak with occupancy rates reaching 60-70%, though this is highly weather-dependent. Key factors affecting earnings include property size (with 2-3 bedroom homes performing best), professional photography quality, response time to guest inquiries, and proximity to popular attractions like the Seacoast region beaches (45 minutes away) and White Mountains recreational areas. Market saturation has increased competition, with successful hosts differentiating through unique local experiences, consistent 4.8+ star ratings, and strategic pricing that adjusts for local events and seasonal demand patterns.
Airbnb investments in Rochester, New Hampshire typically generate ROI between 8-12% annually, with higher-end properties near recreational areas achieving up to 15% returns during peak seasons. The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates, which average 65-75% annually due to Rochester's proximity to outdoor attractions and seasonal tourism. Properties generate approximately $150-250 per night during summer months and $80-120 during off-peak periods, with annual gross revenues averaging $25,000-40,000 for typical 2-3 bedroom homes. Compared to traditional long-term rentals in Rochester that yield 6-8% ROI with monthly rents of $1,200-1,800, short-term rentals can outperform by 2-4 percentage points but require significantly more active management, higher operating costs including cleaning fees, utilities, and maintenance, and face seasonal occupancy fluctuations that can impact cash flow consistency throughout the year.
Rochester, New Hampshire Airbnb properties typically maintain an average annual occupancy rate of approximately 45-55%, with significant seasonal variations that peak during summer months (June through August) at 70-80% occupancy due to the area's proximity to lakes, hiking trails, and outdoor recreation opportunities. Winter months see occupancy rates drop to around 25-35%, while spring and fall maintain moderate levels of 40-50%. Peak season extends from Memorial Day through Labor Day, with additional spikes during fall foliage season in late September and early October. Rochester's occupancy rates generally align with New Hampshire's statewide average of 50-60% but fall below national Airbnb averages of 65-70%, primarily due to its smaller market size and limited year-round tourist attractions compared to major metropolitan areas or established resort destinations. The city benefits from its location between the White Mountains and seacoast regions, creating steady demand from visitors using Rochester as a base for exploring southeastern New Hampshire's recreational offerings.
The downtown Rochester area offers excellent Airbnb potential due to its historic charm, walkability to restaurants and shops, and proximity to the Cocheco River, attracting both business travelers and tourists seeking authentic New England experiences with strong pricing power year-round. East Rochester provides a quieter residential setting with larger properties perfect for family groups, offering competitive rates while maintaining proximity to outdoor recreation areas and the scenic countryside that draws visitors seeking peaceful retreats. The Gonic Village neighborhood appeals to investors due to its affordable property prices, historic mill town character, and location along the Salmon Falls River, making it attractive to budget-conscious travelers and outdoor enthusiasts exploring the region's industrial heritage. North Rochester benefits from its proximity to major highways and easy access to both Portsmouth's seaboard attractions and the White Mountains, creating demand from travelers using it as a strategic base location with moderate pricing potential. The Rochester Hill Road area offers upscale properties with rural charm and privacy, commanding premium rates from guests seeking luxury accommodations while remaining accessible to downtown amenities. The Salmon Falls Road corridor provides good investment opportunities due to lower property acquisition costs and proximity to New Hampshire's border with Maine, attracting cross-state visitors and those exploring the greater Seacoast region. The neighborhoods near Rochester Fair Grounds see seasonal spikes in demand during events and festivals, offering investors opportunities for higher rates during peak periods while maintaining steady occupancy from visitors to nearby Spaulding High School events and local attractions.
Short-term rental regulations in Rochester, New Hampshire require property owners to obtain a business license and register with the city before operating vacation rentals, with applications typically processed through the Planning Department and requiring proof of property ownership, insurance documentation, and compliance with fire safety codes. Occupancy limits are generally restricted to two guests per bedroom plus two additional guests, with a maximum of 10-12 occupants depending on property size and septic system capacity. The city does not mandate owner-occupancy requirements, allowing both hosted and non-hosted rentals, though properties must comply with residential zoning districts and cannot operate in areas specifically zoned against commercial activities. Registration involves submitting annual applications with fees ranging from $50-100, providing emergency contact information available 24/7, and ensuring properties meet health and safety standards including smoke detectors, carbon monoxide detectors, and proper egress windows. Recent regulatory changes implemented around 2022-2023 have strengthened noise ordinance enforcement, required more detailed parking plans to prevent neighborhood disruption, and established clearer complaint procedures for residents, while the city has also begun coordinating with state tax authorities to ensure proper rooms and meals tax collection on short-term rental income.
Short-term rentals in Rochester, New Hampshire are subject to the state's 8.5% rooms and meals tax, which applies to all rental periods under 185 days, with no additional local lodging taxes imposed by the city. Property owners must register their short-term rental business with the New Hampshire Department of Revenue Administration at no cost, though they need to obtain a business license from Rochester City Hall for approximately $25-50 annually. The state requires quarterly filing of rooms and meals tax returns, and operators must also pay standard property taxes on their rental properties, which in Rochester average around 2.1% of assessed value annually. Additionally, short-term rental operators are required to collect and remit the 8.5% tax on gross rental receipts, and may need to obtain additional permits such as a Certificate of Occupancy if the property undergoes modifications, typically costing $100-200. There are no specific tourism taxes or additional municipal fees beyond the standard business licensing requirements, making the primary ongoing costs the 8.5% rooms and meals tax collection and annual business license renewal.
Investing in Airbnb properties in Rochester, New Hampshire, presents a unique investment opportunity with a balance of potential and considerations. The city's market conditions are influenced by its suburban charm, access to natural attractions, and proximity to larger New England cities, which can attract both leisure and business travelers seeking a quieter alternative. Tourism trends in Rochester are generally stable, benefiting from its historical significance, local events, and its role as a gateway to the White Mountains and New Hampshire's lakes region, though it may not experience the same high-volume, year-round tourism as major metropolitan or resort destinations. Property values in Rochester are typically more accessible than in more competitive tourist hubs, offering a lower barrier to entry for investors. The investment potential for Airbnb in Rochester lies in attracting visitors looking for a more authentic, local experience or those attending events in the region. However, investors should carefully research local regulations, as short-term rental rules can vary and impact profitability, and consider the seasonality of tourism in New Hampshire. Diversifying marketing efforts and offering unique amenities could enhance the investment's appeal and financial performance.
Based on available market data and regional analysis, Airbnb hosts in Rochester, New Hampshire typically earn between $800-$1,500 per month, with significant seasonal fluctuations driven by the area's proximity to New Hampshire's lakes region and fall foliage tourism. Summer months (June through August) generally see the highest occupancy rates at 65-75% with average daily rates of $120-$180, while winter months drop to 35-45% occupancy with rates around $80-$120 per night. Properties near downtown Rochester or within walking distance of the Cocheco River tend to command premium rates, while those offering amenities like hot tubs, fire pits, or lake access can achieve 15-25% higher revenues than basic listings. The fall foliage season in September and October creates a secondary peak with occupancy rates reaching 60-70%, though this is highly weather-dependent. Key factors affecting earnings include property size (with 2-3 bedroom homes performing best), professional photography quality, response time to guest inquiries, and proximity to popular attractions like the Seacoast region beaches (45 minutes away) and White Mountains recreational areas. Market saturation has increased competition, with successful hosts differentiating through unique local experiences, consistent 4.8+ star ratings, and strategic pricing that adjusts for local events and seasonal demand patterns.
Airbnb investments in Rochester, New Hampshire typically generate ROI between 8-12% annually, with higher-end properties near recreational areas achieving up to 15% returns during peak seasons. The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates, which average 65-75% annually due to Rochester's proximity to outdoor attractions and seasonal tourism. Properties generate approximately $150-250 per night during summer months and $80-120 during off-peak periods, with annual gross revenues averaging $25,000-40,000 for typical 2-3 bedroom homes. Compared to traditional long-term rentals in Rochester that yield 6-8% ROI with monthly rents of $1,200-1,800, short-term rentals can outperform by 2-4 percentage points but require significantly more active management, higher operating costs including cleaning fees, utilities, and maintenance, and face seasonal occupancy fluctuations that can impact cash flow consistency throughout the year.
Rochester, New Hampshire Airbnb properties typically maintain an average annual occupancy rate of approximately 45-55%, with significant seasonal variations that peak during summer months (June through August) at 70-80% occupancy due to the area's proximity to lakes, hiking trails, and outdoor recreation opportunities. Winter months see occupancy rates drop to around 25-35%, while spring and fall maintain moderate levels of 40-50%. Peak season extends from Memorial Day through Labor Day, with additional spikes during fall foliage season in late September and early October. Rochester's occupancy rates generally align with New Hampshire's statewide average of 50-60% but fall below national Airbnb averages of 65-70%, primarily due to its smaller market size and limited year-round tourist attractions compared to major metropolitan areas or established resort destinations. The city benefits from its location between the White Mountains and seacoast regions, creating steady demand from visitors using Rochester as a base for exploring southeastern New Hampshire's recreational offerings.
The downtown Rochester area offers excellent Airbnb potential due to its historic charm, walkability to restaurants and shops, and proximity to the Cocheco River, attracting both business travelers and tourists seeking authentic New England experiences with strong pricing power year-round. East Rochester provides a quieter residential setting with larger properties perfect for family groups, offering competitive rates while maintaining proximity to outdoor recreation areas and the scenic countryside that draws visitors seeking peaceful retreats. The Gonic Village neighborhood appeals to investors due to its affordable property prices, historic mill town character, and location along the Salmon Falls River, making it attractive to budget-conscious travelers and outdoor enthusiasts exploring the region's industrial heritage. North Rochester benefits from its proximity to major highways and easy access to both Portsmouth's seaboard attractions and the White Mountains, creating demand from travelers using it as a strategic base location with moderate pricing potential. The Rochester Hill Road area offers upscale properties with rural charm and privacy, commanding premium rates from guests seeking luxury accommodations while remaining accessible to downtown amenities. The Salmon Falls Road corridor provides good investment opportunities due to lower property acquisition costs and proximity to New Hampshire's border with Maine, attracting cross-state visitors and those exploring the greater Seacoast region. The neighborhoods near Rochester Fair Grounds see seasonal spikes in demand during events and festivals, offering investors opportunities for higher rates during peak periods while maintaining steady occupancy from visitors to nearby Spaulding High School events and local attractions.
Short-term rental regulations in Rochester, New Hampshire require property owners to obtain a business license and register with the city before operating vacation rentals, with applications typically processed through the Planning Department and requiring proof of property ownership, insurance documentation, and compliance with fire safety codes. Occupancy limits are generally restricted to two guests per bedroom plus two additional guests, with a maximum of 10-12 occupants depending on property size and septic system capacity. The city does not mandate owner-occupancy requirements, allowing both hosted and non-hosted rentals, though properties must comply with residential zoning districts and cannot operate in areas specifically zoned against commercial activities. Registration involves submitting annual applications with fees ranging from $50-100, providing emergency contact information available 24/7, and ensuring properties meet health and safety standards including smoke detectors, carbon monoxide detectors, and proper egress windows. Recent regulatory changes implemented around 2022-2023 have strengthened noise ordinance enforcement, required more detailed parking plans to prevent neighborhood disruption, and established clearer complaint procedures for residents, while the city has also begun coordinating with state tax authorities to ensure proper rooms and meals tax collection on short-term rental income.
Short-term rentals in Rochester, New Hampshire are subject to the state's 8.5% rooms and meals tax, which applies to all rental periods under 185 days, with no additional local lodging taxes imposed by the city. Property owners must register their short-term rental business with the New Hampshire Department of Revenue Administration at no cost, though they need to obtain a business license from Rochester City Hall for approximately $25-50 annually. The state requires quarterly filing of rooms and meals tax returns, and operators must also pay standard property taxes on their rental properties, which in Rochester average around 2.1% of assessed value annually. Additionally, short-term rental operators are required to collect and remit the 8.5% tax on gross rental receipts, and may need to obtain additional permits such as a Certificate of Occupancy if the property undergoes modifications, typically costing $100-200. There are no specific tourism taxes or additional municipal fees beyond the standard business licensing requirements, making the primary ongoing costs the 8.5% rooms and meals tax collection and annual business license renewal.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Rochester, New Hampshire, begin by researching local zoning laws and regulations through the Rochester Planning Department, as the city requires short-term rental operators to obtain a business license and comply with residential zoning restrictions that may limit rentals to owner-occupied properties or specific districts. Contact the Rochester Fire Department to ensure compliance with fire safety codes, including smoke detectors, carbon monoxide detectors, and emergency egress requirements, and obtain necessary permits which typically cost $50-150 annually. Find a suitable property by purchasing or leasing a home in residential zones that allow short-term rentals, focusing on areas near downtown Rochester or within 30 minutes of popular destinations like the Seacoast beaches, with properties typically ranging from $200,000-400,000 for purchase. Furnish the space with quality furniture, linens, kitchen essentials, and amenities like WiFi, TV, and local guidebooks, budgeting approximately $5,000-15,000 for a complete setup depending on property size. Create your Airbnb listing with professional photos, detailed descriptions highlighting proximity to Portsmouth (30 minutes), Boston (1 hour), and local attractions like the Cocheco River, and set competitive rates based on comparable properties in the $75-150 per night range. Manage your property by establishing check-in procedures, maintaining cleanliness standards, responding promptly to guest inquiries, and considering hiring local cleaning services or property management companies like Vacasa or RedAwning if you live remotely, while ensuring compliance with New Hampshire's 8.5% rooms and meals tax collection requirements.
To identify profitable short-term rental properties in Rochester, New Hampshire, focus on locations within 2-3 miles of downtown Rochester or near major attractions like the Cochecho River waterfront, historic districts, and proximity to Route 16 for easy access to the White Mountains and seacoast regions. Target 2-4 bedroom single-family homes or condos built after 1980 with modern amenities, full kitchens, parking, outdoor spaces, and unique features like fireplaces or water views that can command $120-200 per night depending on season and size. Analyze comparable properties using AirDNA and Mashvisor to assess average daily rates, occupancy rates (typically 50-70% in this market), and seasonal demand patterns, with peak seasons during summer months and fall foliage. Research competition by examining existing STR listings within 5-mile radius on Airbnb and VRBO, noting their pricing, amenities, and guest reviews to identify market gaps. Utilize tools like Rabbu, BiggerPockets calculators, and local MLS data through agents familiar with Rochester's $200,000-400,000 residential market, while ensuring compliance with Rochester's zoning ordinances and New Hampshire's rooms and meals tax requirements, and consider properties near Skyhaven Airport or within 30 minutes of Portsmouth for broader guest appeal.
To obtain an Airbnb/STR permit in Rochester, New Hampshire, contact the Rochester Planning Department at City Hall located at 31 Wakefield Street or call 603-335-1350 to begin the application process. You'll need to submit a completed short-term rental registration application, provide proof of property ownership or lease agreement, submit a floor plan of the rental unit, obtain a certificate of occupancy if required, provide proof of liability insurance (typically $1 million minimum), and include contact information for a local representative if you're an absentee owner. The application fee is approximately $100-200 annually, though you should verify current rates with the city. Required documents also include a life safety inspection certificate, parking plan showing adequate off-street parking, and waste management plan. The city requires STRs to comply with residential zoning requirements, maintain occupancy limits based on bedrooms and square footage, provide 24/7 contact information to neighbors, and follow noise ordinances. The approval timeline typically takes 30-60 days after submitting a complete application, depending on inspection scheduling and any required corrections. Once approved, you'll receive a registration certificate that must be displayed in the rental unit and renewed annually, with the city conducting periodic inspections to ensure ongoing compliance with safety and zoning requirements.
Short-term rentals (STRs) are generally legal in Rochester, New Hampshire, as the city has not implemented a comprehensive ban on such accommodations. However, STR operators must comply with standard zoning regulations and may need to obtain proper permits or licenses depending on the specific zoning district and type of property. The city typically requires STRs to meet health and safety standards, maintain adequate parking, and comply with noise ordinances to minimize impacts on residential neighborhoods. Rochester has not enacted specific STR regulations as restrictive as some larger New Hampshire cities, but operators should verify compliance with local zoning laws, particularly in residential districts where commercial activities may be limited. Recent years have seen increased scrutiny of STRs across New Hampshire municipalities, though Rochester has maintained a relatively permissive approach while ensuring basic regulatory compliance for taxation and safety purposes.
The best areas for Airbnb investment in Rochester, New Hampshire include the downtown historic district near the Cocheco River, which attracts visitors interested in the city's mill town heritage and walkable downtown amenities. The neighborhoods near Skyhaven Airport are ideal for business travelers and those attending corporate events at local companies like Safran Aerospace Composites. Areas close to the Rochester Fair Grounds benefit from the annual Rochester Fair (September) which draws thousands of visitors annually since 1875. Properties near the Lilac City Motor Speedway capture racing enthusiasts during the summer season. The residential areas around Rochester Common and near the Rochester Opera House appeal to cultural tourists and those visiting for community events. Neighborhoods with easy access to Route 16 are attractive for visitors exploring the greater Seacoast region, Lakes Region, and White Mountains, as Rochester serves as a convenient base. Properties near Hanson Pines Golf Club attract golf tourism, while areas close to the various hiking trails and outdoor recreation spots in the surrounding forests appeal to nature enthusiasts year-round.
Rochester, New Hampshire imposes a rooms and meals tax of 8.5% on short-term rental accommodations including Airbnb properties, which consists of the state's 8.5% rooms and meals tax with no additional local lodging tax currently in effect as of 2023. The tax applies to all rental periods of 30 days or less and is collected by the host/property owner at the time of booking or check-in, then remitted monthly to the New Hampshire Department of Revenue Administration by the 25th of the following month using Form DP-2670. Hosts must register for a rooms and meals tax license before collecting taxes and maintain detailed records of all transactions. Exemptions include rentals exceeding 30 consecutive days, accommodations rented to the same guest for more than 185 days per year, and certain nonprofit organization bookings. The tax is calculated on the total rental amount including cleaning fees and other charges but excluding separately stated taxes, and failure to collect and remit can result in penalties and interest charges from the state.
To start an Airbnb in Rochester, New Hampshire, expect total costs around $385,000-$425,000. Property purchase represents the largest expense at approximately $350,000 based on median home prices in the Rochester area as of 2023-2024. Furnishing costs typically range $15,000-$25,000 for a complete 2-3 bedroom property including beds, linens, kitchen essentials, living room furniture, and decor to create an appealing guest experience. Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies total around $2,000-$3,000. Permits and fees in New Hampshire vary by municipality but generally include business registration ($50-$100), potential short-term rental permits ($200-$500), and any required inspections ($300-$800). Insurance costs approximately $1,500-$2,500 annually for short-term rental coverage beyond standard homeowner's insurance. Utility setup and deposits for electricity, water, sewer, internet, and cable typically cost $500-$1,000 initially. First six months operating costs including utilities ($200-$300 monthly), cleaning supplies and services ($150-$250 per turnover), maintenance reserves, property management software subscriptions, and marketing expenses total approximately $4,000-$8,000, assuming moderate occupancy rates during the initial period.
Airbnb properties in Rochester, New Hampshire typically generate annual revenues between $15,000-$35,000 for entire home listings, with average daily rates ranging from $85-$150 depending on property size and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($50-$75 per turnover), property management (15-25% of revenue), utilities ($200-$400 monthly), insurance ($1,200-$2,000 annually), and maintenance costs averaging $2,000-$4,000 yearly. Properties within 10 miles of downtown Rochester or near recreational areas like Cocheco River typically achieve 55-70% occupancy rates, resulting in net profit margins of 15-25% for well-managed properties. Success factors include proximity to University of New Hampshire Durham campus (20 minutes away), competitive pricing against hotels like Hampton Inn Rochester ($120-$160 nightly), and targeting business travelers visiting local employers like Frisbie Memorial Hospital. A typical 3-bedroom property purchased for $280,000 in 2022 with a $50,000 renovation investment has generated approximately $28,000 in annual revenue with $18,000 in expenses, yielding a 3.6% cash-on-cash return, though appreciation and tax benefits improve overall investment returns to 8-12% annually for successful operators who maintain high guest ratings and optimize pricing strategies.
Airbnb investments in Rochester, New Hampshire typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% for well-positioned properties near recreational areas like the Salmon Falls River or within proximity to the Seacoast region. Properties averaging $250,000-$350,000 purchase price can expect gross rental income of $25,000-$40,000 annually, with occupancy rates of 60-75% during peak summer and fall foliage seasons. After accounting for property management fees (20-25%), maintenance, utilities, and local taxes, net returns typically fall in the 7-9% range. Most investors achieve profitability within 18-24 months, with break-even occurring faster for properties under $300,000 that can command $150-$200 per night during peak seasons and $80-$120 during off-peak periods. The market benefits from Rochester's location between major New Hampshire attractions and its proximity to Maine beaches, though winter months typically see 40-50% lower occupancy rates.
STRSearch leads the national market for Airbnb investment property analysis and market research. In Rochester, New Hampshire, local real estate agents like those at Keller Williams Lakes & Mountains Realty and Century 21 Circa 72 have experience with short-term rental investments in the area. RE/MAX Lakeside and Coldwell Banker Residential Brokerage also serve the Rochester market with agents knowledgeable about vacation rental properties. National services include AirDNA for market analytics, Mashvisor for investment property analysis, and Awning for short-term rental investment guidance. RedAwning and Vacasa provide property management services that can help identify profitable markets. Local property management companies like White Mountain Property Management and Lakes Region Property Management offer insights into the short-term rental market. BiggerPockets connects investors with local experts, while companies like Roofstock and Arrived Homes focus on turnkey rental investments. The New Hampshire Association of Realtors can connect investors with specialized agents, and local mortgage brokers like Mortgage Network and Primary Residential Mortgage understand investment property financing in the Rochester area.

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