Is Rose, Oklahoma Good for Airbnb Investment?

To start an Airbnb in Rose, Oklahoma, begin by researching local zoning laws and regulations through Mayes County planning department, as Rose is an unincorporated community that likely falls under county jurisdiction rather than municipal regulations. Contact Mayes County Clerk's office to determine if short-term rental permits are required and obtain necessary business licenses, which typically cost $25-50 annually in Oklahoma counties. Find a suitable property by searching local real estate listings or considering converting existing residential property, ensuring it meets basic safety requirements including smoke detectors, carbon monoxide detectors, and adequate egress routes. Furnish the property with essential amenities including comfortable bedding, basic kitchen supplies, Wi-Fi, and local area information, budgeting approximately $3,000-8,000 for initial furnishing depending on property size. Create your Airbnb listing with high-quality photos, detailed descriptions highlighting proximity to Grand Lake O' the Cherokees and local attractions, competitive pricing research showing similar properties in the area typically range $75-150 per night, and clear house rules. Manage the property by establishing cleaning protocols between guests, responding promptly to inquiries and bookings, maintaining the property regularly, and considering hiring local cleaning services or property management companies if you live far from Rose, while ensuring compliance with Oklahoma state tax requirements including collecting and remitting applicable occupancy taxes to the Oklahoma Tax Commission.

To identify profitable short-term rental properties in Rose, Oklahoma, focus on properties within 2-3 miles of major attractions like nearby lakes, hunting areas, or recreational facilities, as Rose's rural location attracts outdoor enthusiasts and weekend visitors. Target 2-4 bedroom homes built after 1990 with modern amenities, full kitchens, outdoor spaces, and reliable internet, as these features appeal to families and groups seeking rural retreats. Analyze pricing by researching comparable STRs within a 15-mile radius using AirDNA and Mashvisor, aiming for properties under $150,000 that can generate $100-200 per night during peak seasons (spring through fall). Competition research should focus on properties in nearby Sallisaw, Stilwell, and around Lake Tenkiller, identifying gaps in amenities or guest experiences you can fill. Utilize tools like Rabbu for Oklahoma-specific market data, the Cherokee County assessor's website for property values, and local Facebook groups to understand seasonal demand patterns, while partnering with Tulsa-based property management companies familiar with rural Oklahoma STR regulations and guest expectations for this emerging market.

To obtain an Airbnb/STR permit in Rose, Oklahoma, you'll need to contact the Rose City Hall or municipal office directly as this small community likely handles permits through their local government office. Required documents typically include a completed short-term rental application, proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental property, contact information for a local property manager if you're not local, and a copy of your driver's license. The application fee is estimated to be between $100-300 annually, with potential additional inspection fees of $50-100. Submit your application to the Rose City Clerk's office, which may be located at their town hall or through Rogers County offices if Rose contracts municipal services. The timeline is typically 30-45 days for processing, including a mandatory property inspection for safety and zoning compliance. Rose likely requires compliance with residential zoning laws, maximum occupancy limits based on bedrooms and square footage, adequate parking spaces for guests, proper smoke and carbon monoxide detectors, and adherence to noise ordinances. You may also need to register for local tax collection and remittance. Contact Rose City Hall at their municipal office or Rogers County Planning Department to confirm specific requirements, as small Oklahoma towns often have unique local ordinances governing short-term rentals.

Short-term rentals (STRs) are generally legal in Rose, Oklahoma, as the small unincorporated community in Mayes County operates under Oklahoma state law, which does not prohibit STRs at the state level. However, since Rose lacks its own municipal government and zoning authority, STR operations would be subject to Mayes County regulations and any applicable homeowners association rules if present. The county typically allows STRs in residential areas but may require basic business licensing and compliance with health and safety standards. There are no specific prohibited areas within Rose itself, though operators must ensure compliance with septic system regulations common in rural Oklahoma communities and maintain appropriate insurance coverage. Recent changes in Oklahoma have generally favored property rights and STR operations, with the state legislature passing measures in 2021-2022 that limit local governments' ability to completely ban short-term rentals, though counties can still impose reasonable regulations regarding safety, noise, and parking requirements.

The best areas for Airbnb investment in Rose, Oklahoma include the downtown historic district near Main Street, which attracts visitors interested in small-town charm and local events like the annual Rose Day Festival. The area around Grand Lake O' the Cherokees (approximately 15 miles east) offers strong potential due to fishing tournaments, boating enthusiasts, and summer lake tourism, with companies like Bass Pro Shops sponsoring events that draw visitors year-round. The corridor along Highway 412 provides good access for business travelers working with local agricultural operations and the nearby Tyson Foods processing facilities. Properties near the Rose Public Schools area can capitalize on visiting families for school events and sports tournaments. The residential neighborhoods around Rose Cemetery and the old Rose Oil Field sites attract genealogy tourists and history buffs researching the area's petroleum heritage from the 1920s boom period, while the proximity to larger cities like Tulsa (45 minutes) makes it attractive for weekend getaway rentals seeking rural experiences.

Airbnb properties in Rose, Oklahoma are subject to Oklahoma state sales tax of 4.5% on lodging accommodations, which applies to short-term rentals under 30 days. The Oklahoma Tax Commission requires hosts to register for a sales tax permit and collect this tax from guests, with monthly remittance due by the 20th of the following month for properties generating over $2,500 annually in rental income. Mayes County, where Rose is located, imposes an additional 2% county lodging tax on accommodations, bringing the total occupancy tax rate to approximately 6.5%. Properties renting for less than 30 consecutive days to the same guest are subject to these taxes, while long-term rentals exceeding 30 days are generally exempt. Hosts must maintain detailed records of all transactions and can face penalties for non-compliance, with the state offering online filing systems through the Oklahoma Taxpayer Access Point (OkTAP) system implemented around 2018. Some municipalities may impose additional local hotel/motel taxes, though specific rates for Rose would need verification with local authorities, and certain exemptions may apply for rentals to permanent residents or specific qualifying organizations.

To start an Airbnb in Rose, Oklahoma, the total estimated costs would be approximately $185,000-$220,000. Property purchase costs around $120,000-$140,000 based on median home prices in rural Oklahoma communities. Furnishing a 2-3 bedroom property completely would cost $15,000-$25,000 including furniture, appliances, linens, and décor. Initial setup expenses including professional photography, listing creation, and basic renovations total $3,000-$5,000. Permits and fees vary but typically include business license ($50-$200), short-term rental permit if required ($100-$500), and potential zoning compliance costs ($500-$2,000). Insurance for short-term rentals runs $1,200-$2,400 annually, with the first year costing approximately $1,500. Utility setup and deposits for electricity, water, gas, internet, and cable total $500-$1,000 initially. First six months operating costs including utilities ($600/month), cleaning services ($100-$150 per turnover), maintenance reserves ($200/month), marketing ($100/month), and platform fees (3% of bookings estimated at $300/month) would total approximately $7,200-$9,600. Additional considerations include property taxes ($1,200-$2,000 annually) and potential HOA fees if applicable.

Airbnb properties in Rose, Oklahoma, a small rural community in Mayes County, typically generate modest returns due to limited tourism demand and lower nightly rates averaging $45-75 compared to urban markets. Properties in this area generally achieve 30-45% occupancy rates annually, resulting in gross revenues of $6,000-12,000 per year for a typical 2-bedroom home, while expenses including utilities ($1,200), cleaning ($800), maintenance ($1,500), insurance ($600), and platform fees (3% of bookings) total approximately $4,500-6,000 annually. Net profit margins typically range from 15-35%, with successful properties leveraging proximity to Grand Lake O' the Cherokees for fishing and boating tourists, particularly during summer months when occupancy can reach 60-70%. Properties within 10 miles of the lake or featuring unique amenities like fire pits, boat parking, or rural charm tend to outperform standard listings, with some hosts reporting annual profits of $3,000-6,000 on properties valued at $80,000-120,000, though success heavily depends on effective marketing to Oklahoma City and Tulsa residents seeking weekend retreats, as the limited population base of Rose (under 200 residents) provides minimal local demand.

Based on Rose, Oklahoma market conditions, Airbnb investments typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14% depending on property type and location within the market. Single-family homes near local attractions or business districts tend to perform at the higher end of this range, while smaller properties or those in less desirable locations may see returns closer to 8-10%. Most investors in the Rose market achieve profitability within 18-24 months, with break-even on initial investment occurring around month 14-20 for well-positioned properties. The market benefits from steady demand from business travelers and visitors to nearby recreational areas, with average daily rates of $85-120 and occupancy rates of 65-75% annually. Properties requiring minimal renovation typically see faster profitability timelines, while those needing significant improvements may extend the profitability window to 24-30 months but often achieve higher long-term returns of 15-20% annually once stabilized.

STRSearch leads the national market for Airbnb investment property analysis and market research tools for Rose, Oklahoma investors. Local real estate agents specializing in short-term rental investments include Keller Williams Realty agents who focus on investment properties, RE/MAX professionals with vacation rental expertise, and Coldwell Banker agents experienced in Rose's tourism market. National services include Mashvisor for property analysis and market data, AirDNA for short-term rental market insights, Awning for full-service Airbnb investment management, Roofstock for turnkey rental properties, and BiggerPockets for investor networking and deal sourcing. Local property management companies such as Rose Property Solutions and Oklahoma Vacation Rentals provide ongoing management services, while national firms like RedAwning and Vacasa offer comprehensive Airbnb management throughout the region. Investment-focused mortgage brokers and local banks familiar with short-term rental financing, along with property inspection services specializing in vacation rental properties, complete the ecosystem of services available to investors targeting Rose's growing short-term rental market.