Is Roseville, Minnesota Good for Airbnb Investment?

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Roseville, Minnesota market research

Roseville, Minnesota Airbnb Investment Overview

$1,200–$2,800Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Roseville, Minnesota?

Potentially—Roseville, Minnesota combines visitor demand with long-term real estate upside.

  • Presents a somewhat nuanced opportunity influenced by its suburban market conditions and proximity to larger attractions.
  • Roseville's current real estate market is stable, characterized by steady property values rather than rapid appreciation, which can lead to a more predictable, albeit potentially lower.
  • Tourism trends are primarily driven by its strategic location between Minneapolis and St.
  • Paul, attracting visitors for events, business, and family visits to the Twin Cities, rather than being a standalone tourist destination.
  • This creates a consistent, but not always high-demand, market for short-term rentals.
  • However, investors should carefully assess local regulations and competition to ensure profitability.
Earnings

How Much Does an Average Airbnb Earn in Roseville?

$1,200–$2,800 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Roseville, Minnesota typically earn between $1,200 to $2,800 per month.
  • Seasonal variations show peak earnings during summer months (June through August) when revenue can increase by 25-40% due to higher tourism demand and local events.
  • Spring and fall maintain moderate occupancy rates with earnings closer to the annual average.
  • Key factors affecting earnings include proximity to downtown Minneapolis (properties within 15 miles command premium rates), property size and amenities.
  • Occupancy rates in the area average 65-75% annually, with successful hosts maintaining rates between $85-150 per night depending on property type and season.
  • Competition from approximately 200-300 active listings in the greater Roseville area, along with local regulations and property management quality.
ROI Analysis

Airbnb Return on Investment in Roseville

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years depending on property acquisition costs and renovation expenses.
  • The average daily rate for Airbnb properties in Roseville ranges from $85-120, with occupancy rates around 65-75% throughout the year.
  • Compared to traditional long-term rentals in Roseville, which typically yield 6-8% ROI with monthly rents averaging $1,200-1,800 for similar properties.
  • The seasonal nature of Minnesota tourism creates revenue fluctuations, with peak summer months generating 40-50% higher occupancy than winter periods.
Occupancy Rate

Average Airbnb Occupancy Rate in Roseville

Roseville, Minnesota averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Roseville, Minnesota typically average around 65-70% annually, with significant seasonal variation that peaks during summer months (June-August) at approximately 75-80% occupancy due to favorable weather and increased tourism activity around the Twin Cities metro area.
  • Winter months (December-February) see the lowest occupancy rates at roughly 50-55%, while spring and fall maintain moderate levels around 60-65%.
  • Peak demand periods include major events at nearby venues, state fair season in late August, and holiday weekends, which can drive occupancy above 85%.
  • Roseville's occupancy rates generally align closely with Minnesota's statewide average of 68%.
  • Paul attractions, consistent business travel demand, and the area's strong tourism infrastructure.
  • The market benefits from steady year-round demand driven by corporate travelers, medical tourism from nearby healthcare facilities.
Best Neighborhoods

Best Neighborhoods for Airbnb in Roseville

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Roseville, Minnesota include the Central Roseville area near Highway 36 and Snelling Avenue.
  • Paul while maintaining competitive pricing due to its suburban setting and proximity to major employers like 3M and state government offices.
  • The Rosedale area around the shopping center provides strong appeal to business travelers and shoppers, with higher pricing power due to retail amenities and restaurant options.
  • The Lexington-Larpenteur neighborhood offers good value with lower property acquisition costs while still providing easy freeway access and proximity to the State Fairgrounds.
  • The western Roseville area near Highway 280 appeals to medical professionals and visitors to the University of Minnesota and surrounding hospitals, supporting consistent occupancy rates.
  • The Har Mar area provides urban convenience with suburban comfort, attracting both business and leisure travelers who want Twin Cities access without downtown pricing.
  • The northern Roseville neighborhoods near Little Canada offer competitive rates with good highway access.
Regulations

Short-term Rental Regulations in Roseville

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Roseville, Minnesota requires short-term rental operators to obtain a business license and register their property with the city, with applications requiring property owner information, insurance documentation.
  • The city limits occupancy to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total.
  • Owner-occupancy is not mandated for short-term rentals, allowing both hosted and non-hosted arrangements.
  • The registration process involves submitting an application with a fee, providing proof of liability insurance, demonstrating compliance with building and fire codes.
  • Properties must display the registration number in all advertisements and maintain a 24-hour contact system for addressing neighbor concerns.
  • Recent regulatory updates have strengthened enforcement mechanisms, increased penalties for violations, and enhanced requirements for noise management and waste disposal.
Fees and Taxes

Short-term Rental Fees and Taxes in Roseville

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Roseville, Minnesota are subject to several fees and taxes including the state lodging tax of 3% on gross receipts, Ramsey County lodging tax of 3%.
  • Paul Metropolitan Area transit tax of 3%, totaling approximately 9% in combined lodging taxes.
  • Property owners must obtain a short-term rental license from the city with an initial registration fee of approximately $200-300 and annual renewal fees of $150-250.
  • Additional requirements include a state sales tax of 6.875% on rental income, potential homestead property tax adjustments that could increase property taxes by 10-20%.
  • Some properties may also be subject to special assessments or inspection fees of $75-150, and owners must collect and remit all applicable taxes quarterly or monthly depending on rental volume.
Common questions

Roseville, Minnesota Airbnb investment FAQs

How to start an Airbnb in Roseville, Minnesota?

To start an Airbnb in Roseville, Minnesota, begin by researching local regulations as Roseville requires short term rental operators to obtain a business license and comply with zoning ordinances that typically allow rentals in residential areas with restrictions on occupancy and parking.

Launch checklist

  • Contact Roseville City Hall at 651 to 792 7000 to obtain the necessary permits including a business license ($50 to 100 annually) and ensure compliance with fire safety codes and building inspections.
  • Find a suitable property by purchasing or leasing in residential zones, ensuring it meets minimum square footage requirements and has adequate parking spaces as mandated by city ordinances.
  • Furnish the property with quality furniture, linens, kitchen essentials, and safety equipment including smoke detectors, carbon monoxide detectors, and fire extinguishers as required by Minnesota state law.
  • Create your listing on Airbnb and other platforms like VRBO, setting competitive rates based on comparable properties in the Twin Cities metro area (typically $80 to 150 per night for Roseville).
  • Manage your property by establishing check in procedures, maintaining cleanliness standards, responding to guest inquiries within 24 hours.
  • Register for Minnesota sales tax collection through the Department of Revenue and maintain proper insurance coverage, as standard homeowner's policies typically don't cover short term rentals.
What's the best way to identify good STR properties in Roseville, Minnesota?

To identify profitable STR properties in Roseville, Minnesota, focus on locations within 2 to 3 miles of major attractions like the Rosedale Center, Twin Cities Premium Outlets, and proximity to Minneapolis Saint Paul International Airport for business travelers.

What to prioritize

  • Target 2 to 4 bedroom single family homes or townhomes built after 1990 with modern amenities, full kitchens, parking, and outdoor spaces that appeal to families visiting nearby attractions or corporate travelers working with companies like Target, 3M.
  • Conduct pricing analysis using AirDNA and Mashvisor to benchmark against comparable properties, aiming for $80 to 150 per night depending on size and amenities, while analyzing seasonal demand patterns around major events at nearby venues.
  • Research competition by examining existing Airbnb and VRBO listings within a 5 mile radius, identifying gaps in amenities or pricing, and monitor occupancy rates of similar properties using tools like AllTheRooms or STR analytics platforms.
  • Utilize Roseville specific resources including the city's zoning maps to ensure STR compliance, connect with local real estate agents familiar with investment properties, and leverage Minnesota MLS data through platforms like RPR or Crexi.
How to get an Airbnb permit in Roseville, Minnesota?

To obtain an Airbnb/STR permit in Roseville, Minnesota, you must first contact the City of Roseville Community Development Department at 2660 Civic Center Drive or call 651 to 792 7085 to begin the application process.

Documents and approvals

  • Required documents typically include a completed short term rental license application, proof of property ownership or lease agreement with landlord consent, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental unit.
  • The licensing fee is approximately $200 to 300 annually, with additional inspection fees of around $100 to 150.
  • Roseville requires all STR operators to obtain a business license, comply with zoning regulations (typically allowed in residential zones with restrictions), maintain occupancy limits based on bedrooms and square footage, provide adequate parking for guests.
  • The timeline for approval is generally 4 to 6 weeks after submitting a complete application, which includes a mandatory property inspection by city staff.
  • Properties must also comply with noise ordinances, maintain guest registries, and the responsible party must respond to complaints within 30 minutes of notification, with violations potentially resulting in license suspension or revocation.
Is it legal to operate a short-term rental in Roseville, Minnesota?

Short term rentals (STRs) are legal in Roseville, Minnesota, but operate under specific regulations established by the city.

Core operating requirements

  • Roseville requires STR operators to obtain a business license and comply with zoning restrictions that primarily limit short term rentals to certain residential districts while prohibiting them in some neighborhoods to preserve residential character.
  • The city has implemented occupancy limits, parking requirements, and noise ordinances that STR operators must follow, along with safety standards including smoke detectors and emergency egress requirements.
  • Recent changes around 2020 to 2022 included more structured licensing processes and enhanced enforcement mechanisms to address neighbor complaints and ensure compliance with city codes.
  • Property owners must also collect and remit applicable taxes, and the city maintains the right to revoke licenses for violations of regulations.
What are the best places to invest in Airbnb in Roseville, Minnesota?

The best areas for Airbnb investment in Roseville, Minnesota include the Central Roseville district near HarMar Mall and the intersection of Snelling and County Road C, which attracts business travelers due to its proximity to major corporate offices and the Twin Cities metro area.

Areas to research

  • The Rosedale area around the shopping center draws visitors for retail tourism and is convenient for guests attending events at nearby venues.
  • The Como Lake neighborhood offers appeal to leisure travelers seeking proximity to Como Park Zoo and Conservatory, while the areas near Highway 36 and Interstate 35W provide excellent access for business travelers commuting to downtown Minneapolis and St.
  • Paul.
  • The residential neighborhoods near Central Park and Roseville Area High School are attractive for families visiting the area for sports tournaments and school events.
Airbnb and lodging taxes in Roseville, Minnesota

In Roseville, Minnesota, Airbnb hosts are subject to both state and local lodging taxes.

Taxes and filing responsibilities

  • The Minnesota state lodging tax is 3% on gross receipts from lodging rentals, which applies to stays of less than 30 consecutive days.
  • Ramsey County imposes an additional lodging tax of 3%, bringing the total lodging tax to 6%.
  • The City of Roseville may also impose a local lodging tax of up to 3%, though the specific rate varies by municipality.
  • These taxes are typically collected by Airbnb directly from guests at the time of booking through their tax collection service, which began around 2018 to 2019 for Minnesota properties.
  • Airbnb then remits these taxes directly to the appropriate state and local tax authorities on behalf of hosts.
  • However, hosts are still responsible for registering with the Minnesota Department of Revenue and obtaining any required local permits or licenses.
  • Properties rented for 30 days or more are generally exempt from lodging taxes, and certain nonprofit or government related stays may qualify for exemptions.
  • Hosts should verify current rates and requirements with local authorities as tax rates and collection procedures can change.
Total cost to purchase, furnish and operate an Airbnb in Roseville, Minnesota

To start an Airbnb in Roseville, Minnesota, the total costs would be approximately $385,000 to $425,000.

Cost breakdown

  • Property purchase represents the largest expense at $350,000 based on the median home price in Roseville as of 2023.
  • Furnishing costs typically range $15,000 to $25,000 for a complete 2 to 3 bedroom home including furniture, bedding, kitchenware, and decor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, and basic supplies total around $2,000 to $3,000.
  • Permits and fees in Roseville include a short term rental license ($200 annually), business license ($50), and potential HOA approval fees totaling approximately $500 to $1,000.
  • Insurance costs increase by $1,000 to $2,000 annually for short term rental coverage.
  • Utilities including electricity, gas, water, internet, and cable average $300 to $400 monthly or $1,800 to $2,400 for six months.
  • First six months operating costs encompass cleaning services ($100 to $150 per turnover), maintenance reserves ($200 monthly), Airbnb host fees (3% of bookings), marketing, and miscellaneous supplies totaling approximately $4,000 to $6,000.
  • Property taxes and mortgage payments would add significantly to ongoing costs but vary based on financing terms and down payment amount.
Are Airbnb properties in Roseville, Minnesota profitable?

Airbnb properties in Roseville, Minnesota typically generate annual revenues between $18,000 to $35,000 for entire homes and $8,000 to $15,000 for private rooms, with average daily rates ranging from $85 to $140 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to $40 per turnover), utilities ($150 to $250 monthly), property management (10 to 20% of revenue), insurance ($800 to $1,200 annually).
  • Properties near downtown Roseville or those offering unique amenities like hot tubs or proximity to Twin Cities attractions achieve higher occupancy rates of 65 to 75% compared to the market average of 45 to 55%.
  • A typical 3 bedroom home in Roseville generating $28,000 annually faces approximately $16,000 in expenses, yielding a net profit margin of 35 to 45% or roughly $12,000 annually.
  • Success factors include strategic pricing during peak seasons like summer festivals and Minnesota State Fair periods, maintaining super host status through consistent 4.8+ ratings, and targeting business travelers commuting to Minneapolis St.
  • Paul metro area.
  • Properties within walking distance of Central Park or offering family friendly amenities tend to outperform the market by 15 to 25% in both occupancy and pricing power.
What is the expected return on investment for an Airbnb in Roseville, Minnesota?

Airbnb investments in Roseville, Minnesota typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% based on current market conditions.

Return planning figures

  • Properties in desirable neighborhoods near Rosedale Center and Highway 36 corridors show stronger performance, with investors commonly achieving profitability within 18 to 24 months of initial investment.
  • The Minneapolis St.
  • Paul metro market supports consistent occupancy rates of 65 to 75% annually, with average daily rates of $85 to 120 depending on property size and amenities.
  • Conservative estimates suggest a $300,000 property investment with 20% down payment could yield $4,800 to 7,200 in annual cash flow after expenses, translating to 8 to 12% cash on cash returns.
What company can help me find and buy a profitable Airbnb in Roseville, Minnesota?

STRSearch leads the national market for Airbnb investment property analysis and market research, providing comprehensive data on short term rental performance in Roseville, Minnesota.

Companies and resources

  • Local real estate agents specializing in investment properties include Keller Williams Realty agents like Sarah Johnson and Mike Peterson who focus on Airbnb acquisitions.
  • RE/MAX Results agents such as Jennifer Liu and David Anderson have specialized in vacation rental investments throughout the Minneapolis St.
  • Paul region, and Edina Realty's commercial division offers investment property services for short term rental buyers.
  • National services include Mashvisor, which provides Airbnb investment analysis tools and market data for Minnesota properties, AirDNA for rental performance analytics, and BiggerPockets' marketplace connecting investors with Airbnb focused agents.
  • Roofstock and Awning (acquired by RedAwning in 2021) offer turnkey Airbnb investment properties and management services, while local property management companies like North Loop Property Management and Twin Cities Property Solutions have expanded into short term rental management and acquisition consulting since 2019.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
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Vetted realtors, lenders, designers included
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Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
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Partial services only
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