Is Sacramento, California Good for Airbnb Investment?

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Sacramento, California market research

Sacramento, California Airbnb Investment Overview

$1,800–$3,500Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Sacramento, California?

Potentially. Sacramento, California combines visitor demand with long-term real estate upside.

  • Investing in Airbnb in Sacramento, California, presents a promising outlook due to a confluence of favorable market conditions and evolving tourism trends.
  • Sacramento's growing popularity as a travel destination, driven by its vibrant farm-to-fork culinary scene, burgeoning arts and culture, proximity to wine country, and role as the state capital.
  • This sustained tourism demand, coupled with relatively affordable property values compared to other major California cities, creates a strong foundation for rental arbitrage.
  • Furthermore, Sacramento's current real estate market, while competitive, still offers opportunities for investors to acquire properties with good appreciation potential.
  • The city's ongoing revitalization efforts and urban development projects also enhance its appeal to both short-term renters and property owners.
Earnings

How Much Does an Average Airbnb Earn in Sacramento?

$1,800–$3,500 per month based on location, season, and property quality.

  • Airbnb hosts in Sacramento typically earn between $1,800 to $3,500 per month, with entire homes averaging around $2,800 monthly while private rooms generate approximately $1,200 to $1,800 per month.
  • Seasonal variations show peak earnings during summer months and major events, with revenue increases of 25-40% above baseline rates.
  • Key factors affecting earnings include proximity to downtown Sacramento and the State Capitol (properties within 3 miles command 20-30% higher rates).
  • Market data suggests that well-managed properties with professional photography and dynamic pricing achieve occupancy rates of 65-75%, while average properties maintain 45-55% occupancy.
ROI Analysis

Airbnb Return on Investment in Sacramento

Potentially strong, with a typical annual ROI of 8–15%.

  • Airbnb investments in Sacramento typically generate ROI between 8-15% annually, with well-located properties near downtown, midtown, or UC Davis achieving the higher end of this range.
  • The average payback period for initial investment and setup costs ranges from 6-8 years, depending on property acquisition price and renovation expenses.
  • Sacramento's Airbnb market benefits from steady demand from business travelers, medical tourists visiting UC Davis Medical Center, and leisure visitors exploring wine country.
  • Compared to traditional long-term rentals in Sacramento, which typically yield 6-9% ROI, short-term rentals can provide 2-6 percentage points higher returns.
  • Properties in East Sacramento, Land Park, and areas near the State Capitol tend to perform best, with occupancy rates averaging 65-75% annually.
Occupancy Rate

Average Airbnb Occupancy Rate in Sacramento

Sacramento, California averages 65–70% annual occupancy, with seasonal variation.

  • Sacramento Airbnb properties maintain an average annual occupancy rate of approximately 65-70%, with significant seasonal variations throughout the year.
  • Peak occupancy occurs during late spring through early fall (May through September), when rates climb to 75-85%, driven by favorable weather, summer tourism.
  • Winter months (December through February) see occupancy drop to 45-55% due to cooler weather and reduced tourist activity.
  • Sacramento's occupancy rates generally align closely with California's statewide average of 68%.
  • Compared to national Airbnb averages of approximately 48-52%, Sacramento performs significantly better, benefiting from its position as California's capital city with steady business travel.
Best Neighborhoods

Best Neighborhoods for Airbnb in Sacramento

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Sacramento include Midtown, which offers excellent walkability to restaurants, bars.
  • East Sacramento provides a more upscale residential feel with tree-lined streets and access to the American River Parkway, attracting families and professionals willing to pay premium rates for quiet.
  • Downtown Sacramento capitalizes on business travelers and tourists visiting the State Capitol, government buildings, and entertainment venues, maintaining consistent occupancy year-round.
  • Land Park appeals to visitors seeking a neighborhood atmosphere near the Sacramento Zoo and Fairytale Town, offering moderate pricing with steady demand from families.
  • Natomas benefits from its proximity to Sacramento International Airport and Sleep Train Arena, making it ideal for sports fans and travelers needing convenient airport access.
  • The Grid area combines historic charm with modern amenities, attracting young professionals and tourists interested in Sacramento's cultural scene.
Regulations

Short-term Rental Regulations in Sacramento

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Sacramento requires short-term rental operators to obtain a business license and register with the city.
  • Properties are limited to a maximum occupancy of two guests per bedroom plus two additional guests, with a total cap typically not exceeding 10-12 people depending on the specific property.
  • Owner-occupancy requirements vary by zoning district, with some residential zones requiring the owner to live on-site as their primary residence for at least 275 days per year.
  • Short-term rentals are generally prohibited in certain zoning areas including some single-family residential districts.
  • The registration process involves submitting an application with property details, proof of insurance, emergency contact information, and payment of fees, with renewals required annually.
  • Recent changes have included stricter enforcement mechanisms, increased penalties for violations, caps on the total number of permits issued in certain neighborhoods, and enhanced noise and nuisance regulations.
Fees and Taxes

Short-term Rental Fees and Taxes in Sacramento

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Sacramento, California are subject to several fees and taxes including a 14% Transient Occupancy Tax (TOT) collected by the city.
  • Property owners must obtain a Short-Term Rental Permit with an initial registration fee of approximately $500-750 and annual renewal fees of $300-500.
  • Additionally, operators are required to pay California state sales tax of 7.25% plus local district taxes that can add another 1-3%, bringing total sales tax to approximately 8.25-10.25%.
  • Business license fees range from $50-150 annually depending on the property type and location within the city.
  • Some properties may also be subject to additional assessment district fees of $25-100 annually, and there are potential inspection fees of $100-200 if required by the city.
  • Platform fees from companies like Airbnb and VRBO typically range from 3-5% of gross bookings, though these are separate from government-imposed taxes and fees.
Common questions

Sacramento, California Airbnb investment FAQs

How to start an Airbnb in Sacramento, California?

To start an Airbnb in Sacramento, California, begin by researching local regulations as Sacramento requires short term rental permits and limits rentals to primary residences only, with a maximum of 120 nights per year for hosted stays and 90 nights for unhosted stays.

Launch checklist

  • Obtain a business license from Sacramento City Hall, apply for a short term rental permit through the city's planning department (fees around $500 to 800), and ensure compliance with zoning requirements and HOA restrictions if applicable.
  • Find a suitable property in permitted zones, typically single family homes or condos in residential areas, avoiding properties near schools or in certain historic districts where restrictions may apply.
  • Furnish the space with quality basics including comfortable bedding, kitchen essentials, WiFi, and safety equipment like smoke detectors and fire extinguishers as required by Sacramento fire codes.
  • Create your listing on Airbnb with professional photos, competitive pricing (average $80 to 150/night in Sacramento as of 2023), and detailed descriptions highlighting proximity to downtown, midtown, or popular attractions like the State Capitol.
  • Manage your property by maintaining cleanliness standards, responding promptly to guests, coordinating check ins/check outs, and keeping detailed records for tax purposes while ensuring compliance with Sacramento's noise ordinances and parking requirements.
What's the best way to identify good STR properties in Sacramento, California?

To identify profitable short term rental properties in Sacramento, California, focus on locations within 2 to 3 miles of downtown Sacramento, near UC Davis Medical Center, close to the State Capitol building, or in trendy neighborhoods like Midtown, East Sacramento.

What to prioritize

  • Target properties with 2 to 4 bedrooms, dedicated parking spaces, outdoor areas like patios or yards, updated kitchens and bathrooms, and strong WiFi infrastructure, as these features command premium rates of $120 to 200 per night in Sacramento's market.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue exceeds long term rental income by at least 40 to 60%, typically finding opportunities in the $400,000 to 600,000 purchase price range.
  • Research competition by analyzing similar properties within a 1 mile radius on Airbnb and VRBO, identifying gaps in amenities or underpriced listings, while monitoring occupancy rates that average 65 to 75% in Sacramento's strong year round market driven by government business, medical tourism.
  • Utilize Sacramento specific resources including the Sacramento Association of Realtors MLS data, city zoning maps to ensure STR compliance, local property management companies like RedAwning or Vacasa for market insights.
How to get an Airbnb permit in Sacramento, California?

To obtain an Airbnb/STR permit in Sacramento, California, you must first register with the City of Sacramento's Planning and Development Services Department through their online portal or by visiting 300 Richards Boulevard.

Documents and approvals

  • Required documents include a completed Short Term Rental Registration application, proof of property ownership or authorization from owner, a site plan showing the rental unit location, contact information for a local responsible party within 60 minutes of the property.
  • The registration fee is approximately $200 annually, with additional fees for inspections if required.
  • Submit your application online through the city's permit portal, schedule any required safety inspections, and await approval which typically takes 4 to 6 weeks for complete applications.
  • Sacramento requires STR operators to limit occupancy to 2 guests per bedroom plus 2 additional guests, maintain quiet hours from 10 PM to 7 AM, provide adequate parking, post the registration number in all advertisements, collect and remit transient occupancy tax.
  • Properties in certain residential zones may have additional restrictions, and some areas prohibit STRs entirely, so verify zoning compliance before applying.
  • Once approved, the registration is valid for one year and must be renewed annually with updated documentation and fees.
Is it legal to operate a short-term rental in Sacramento, California?

Short term rentals (STRs) are legal in Sacramento, California, but operate under a comprehensive regulatory framework established in 2018 and updated in 2021.

Core operating requirements

  • The city requires STR operators to obtain a business license and conditional use permit, with applications reviewed by the Planning and Design Commission.
  • Key restrictions include a cap limiting STRs to no more than 1% of the total housing stock in any census tract, mandatory registration with the city, collection of transient occupancy tax, and compliance with noise ordinances and parking requirements.
  • STRs are prohibited in certain residential zones and must maintain a 24/7 local contact person for complaints.
  • Recent changes in 2021 strengthened enforcement mechanisms and increased penalties for non compliance, while also establishing clearer pathways for legal operation.
  • The city has been actively monitoring the impact of STRs on housing availability and neighborhood character, with ongoing discussions about potential further restrictions in high density areas.
  • Operators must also comply with state regulations and maintain proper insurance coverage, making Sacramento's STR market more regulated than many other California cities.
What are the best places to invest in Airbnb in Sacramento, California?

The best Airbnb investment areas in Sacramento include Downtown/Capitol District which attracts business travelers visiting state government offices and tourists exploring the historic Old Sacramento waterfront, with strong year round demand from the nearby Golden 1 Center hosting Kings games and concerts.

Areas to research

  • Midtown Sacramento offers excellent potential due to its vibrant arts scene, trendy restaurants, and proximity to UC Davis Medical Center, drawing both leisure travelers and medical visitors.
  • The Land Park neighborhood appeals to families and tourists visiting the Sacramento Zoo and Fairytale Town, while offering a quieter residential feel near William Land Park.
  • East Sacramento, particularly around McKinley Park, attracts visitors seeking upscale accommodations near the American River Parkway for outdoor activities and cycling.
  • The Natomas area near Sacramento International Airport provides strong demand from business travelers and flight crews, while the nearby Arco Arena site continues to generate event related bookings.
  • West Sacramento's Bridge District has emerged as a growing market due to its proximity to downtown via the Tower Bridge, offering river views and access to both Sacramento's attractions and the developing waterfront area.
Airbnb and lodging taxes in Sacramento, California

In Sacramento, California, Airbnb hosts are subject to multiple lodging taxes including the city's Transient Occupancy Tax (TOT) of 12% on gross rental receipts for stays under 30 days. Additionally, hosts must pay California state sales tax of 7.25% plus applicable district taxes (totaling approximately 8.75% in Sacramento County) on rental income, though this is typically the host's responsibility to collect and remit quarterly to the California Department of Tax and Fee Administration.

Taxes and filing responsibilities

  • The Sacramento County TOT may also apply at 2% depending on the specific location within unincorporated areas.
  • Airbnb automatically collects and remits the city TOT but hosts remain responsible for business license requirements, state sales tax compliance, and any applicable income taxes.
Total cost to purchase, furnish and operate an Airbnb in Sacramento, California

Starting an Airbnb in Sacramento, California requires approximately $650,000 to 750,000 in total initial investment.

Cost breakdown

  • Property purchase costs around $550,000 based on Sacramento's median home price as of 2024.
  • Furnishing a 3 bedroom property typically costs $15,000 to 25,000 including furniture, appliances, linens, and decor.
  • Initial setup expenses including professional photography, listing creation, and marketing materials run $2,000 to 3,000.
  • Permits and fees vary by location but expect $500 to 1,500 for business licenses, short term rental permits, and city registration fees.
  • Insurance including landlord and short term rental coverage costs approximately $3,000 to 4,000 annually.
  • Utility setup and deposits for electricity, gas, water, internet, and cable total around $1,000 to 1,500.
  • First six months operating costs including utilities ($1,200), cleaning services ($3,600), property management software ($300), maintenance reserves ($2,000), and marketing ($1,000) add approximately $8,100.
  • Additional considerations include potential HOA fees, property taxes, and a cash reserve for vacancies, bringing the comprehensive startup investment to the upper range of the estimate.
Are Airbnb properties in Sacramento, California profitable?

Airbnb properties in Sacramento, California typically generate average annual revenues of $25,000 to $45,000 for entire homes and $15,000 to $28,000 for private rooms, with occupancy rates ranging from 60 to 75% depending on location and property quality.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($50 to $80 per turnover), property management (10 to 20% of revenue), utilities ($150 to $300 monthly), insurance ($1,200 to $2,500 annually).
  • Properties in desirable neighborhoods like Midtown, East Sacramento, and near UC Davis Medical Center command premium rates of $80 to $150 per night, while suburban areas typically earn $60 to $100 nightly.
  • Successful Sacramento hosts report net profit margins of 15 to 35%, with properties near downtown attractions, hospitals, and the State Capitol performing best due to consistent business traveler demand.
  • Case studies from 2022 to 2023 show that well managed 2 to 3 bedroom homes in prime locations can achieve annual net profits of $12,000 to $18,000, while hosts who invest in professional photography, maintain 4.8+ star ratings.
What is the expected return on investment for an Airbnb in Sacramento, California?

Airbnb investments in Sacramento, California typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% depending on property location and management efficiency. Properties in downtown Sacramento and near UC Davis command higher nightly rates of $80 to 150, while suburban areas average $60 to 100 per night with occupancy rates of 65 to 75% annually.

Return planning figures

  • Initial profitability usually occurs within 12 to 18 months after accounting for startup costs, furnishing, and marketing expenses, with properties requiring $15,000 to 25,000 in upfront investment beyond the down payment.
  • The Sacramento market benefits from steady demand from business travelers, university visitors, and tourists exploring the state capital, with peak seasons during spring and fall generating 20 to 30% higher revenues than winter months.
What company can help me find and buy a profitable Airbnb in Sacramento, California?

STRSearch is a national platform that specializes in identifying profitable short term rental properties for investors in Sacramento, California.

Companies and resources

  • Local Sacramento real estate agents who focus on Airbnb investment properties include Keller Williams agents specializing in investment properties, RE/MAX Capital City agents with vacation rental expertise.
  • National services include Mashvisor, which provides Airbnb analytics for Sacramento properties, AirDNA for market data and investment analysis, Awning for turnkey Airbnb investment properties, RedAwning for vacation rental property sourcing.
  • Local Sacramento based companies include Capital City Property Management, which assists with Airbnb property acquisition and management, Sacramento Investment Properties LLC, and River City Real Estate Investments.
  • Additional national platforms serving the Sacramento market include BiggerPockets for networking with local investors, Roofstock for turnkey rental properties that can be converted to Airbnb, and HostGPO for group purchasing and investment guidance.
  • Local mortgage brokers like Sacramento Mortgage Company and investment focused lenders such as Lima One Capital also provide financing specifically for short term rental property purchases in the Sacramento area.