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Find Your Airbnb InvestmentInvesting in Airbnb properties in Santaquin, Utah, presents a potentially attractive opportunity, largely influenced by its emerging market status and proximity to popular natural attractions. While Santaquin itself is a smaller community, its location in Utah County positions it favorably for tourists seeking access to the state's national parks, ski resorts, and outdoor recreation areas, often bypassing the more saturated markets closer to Salt Lake City or Park City. Current market conditions may offer more accessible property values compared to these larger hubs, which could translate to a lower initial investment. Tourism trends in Utah show consistent growth, particularly in areas offering a blend of adventure and small-town charm, which Santaquin embodies. This steady influx of visitors, coupled with potentially lower competition, could support healthy occupancy rates. However, investors should conduct thorough due diligence on local short-term rental regulations, which can vary, and consider the seasonal nature of tourism in the region when projecting profitability and return on investment.
Based on available market data and regional analysis, Airbnb properties in Santaquin, Utah typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size and amenities. Seasonal variations show peak earnings during summer months when revenues can increase by 30-40% due to proximity to outdoor recreation areas like Payson Lakes and Santaquin Canyon, while winter months typically see a 20-25% decrease in bookings and rates. Properties with 2-3 bedrooms tend to perform best, averaging $85-120 per night with occupancy rates of 45-65%, while larger homes can command $150-250 per night but with lower occupancy rates of 35-50%. Key factors affecting earnings include proximity to recreational areas, property condition and amenities, professional photography and listing optimization, responsive host communication, and competition from approximately 15-25 active listings in the immediate area. The market benefits from Santaquin's location between major Utah destinations, attracting guests seeking affordable alternatives to pricier markets in Park City or Moab, though earnings potential remains moderate compared to primary tourist destinations due to the town's smaller visitor base and limited local attractions.
Airbnb investments in Santaquin, Utah typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the town's proximity to recreational areas like Santaquin Canyon and Utah Lake, though seasonal demand fluctuations can impact consistency. The average daily rate ranges from $85-120 for typical 2-3 bedroom properties, with occupancy rates around 55-65% annually, heavily weighted toward summer months when outdoor activities peak. Compared to long-term rentals in Santaquin that typically yield 6-8% ROI with monthly rents averaging $1,200-1,600 for similar properties, short-term rentals can provide 2-4 percentage points higher returns but require significantly more active management and carry higher vacancy risks during off-peak periods. The relatively small population of approximately 13,000 residents means the market relies heavily on visitors traveling to nearby attractions, making location within the city and property amenities critical factors that can swing ROI by 3-5 percentage points either direction from the average range.
Airbnb occupancy rates in Santaquin, Utah typically average around 45-55% annually, with significant seasonal variation that peaks during summer months (June-August) at approximately 65-75% due to proximity to outdoor recreation areas like Santaquin Canyon and nearby national forests, while winter months see occupancy drop to 25-35% as tourism declines. Spring and fall shoulder seasons maintain moderate occupancy rates of 40-50%, with slight upticks during hunting seasons and local events. Santaquin's occupancy rates generally underperform compared to Utah's statewide Airbnb average of approximately 60-65%, primarily due to its smaller tourism market and limited attractions compared to destinations like Park City, Moab, or Salt Lake City, and fall below the national Airbnb occupancy average of roughly 48-52%, though the market benefits from its location along the I-15 corridor providing some transient traveler demand and its proximity to larger Utah County population centers.
The downtown Santaquin area near Main Street offers excellent Airbnb potential due to its historic charm, walkability to local restaurants and shops, and proximity to the Santaquin Canyon recreation area, attracting visitors seeking small-town Utah experiences with average nightly rates around $80-120. The neighborhoods near Santaquin Canyon Road provide strong investment opportunities given their direct access to hiking trails, fishing spots, and outdoor recreation, appealing to adventure tourists willing to pay premium rates of $100-150 per night for mountain proximity. The residential areas around 400 South and 200 West feature newer homes with larger spaces ideal for family groups visiting nearby attractions like Payson Lakes and Nephi, supporting consistent bookings at $90-130 nightly. Properties near the Santaquin City Park and community center attract families and sports teams, offering steady demand during tournament seasons and summer months with rates around $85-115 per night. The eastern neighborhoods closer to the Wasatch Mountains provide scenic views and quick access to multiple canyons, commanding higher rates of $110-160 for guests seeking mountain retreats. Areas near Highway 6 offer convenience for travelers heading to or from southern Utah destinations, creating consistent demand from road trippers at competitive rates of $75-110 per night. The newer subdivisions on the city's north side provide modern amenities and family-friendly environments, attracting longer-stay guests and corporate travelers at steady rates of $85-125 nightly.
Short-term rental regulations in Santaquin, Utah are primarily governed by the city's zoning ordinances and business licensing requirements, with most residential short-term rentals requiring a conditional use permit through the planning commission process. The city typically limits occupancy to 2 people per bedroom plus 2 additional guests, with a maximum of 10-12 occupants depending on the property size and parking availability. Owner-occupancy requirements vary by zoning district, with some residential zones requiring the property owner to live on-site or within the city limits, while others allow non-resident ownership with proper permitting. Short-term rentals are generally restricted to residential zones (R-1, R-2) and some mixed-use areas, but prohibited in certain agricultural and commercial districts. The registration process involves submitting a conditional use permit application to the city planning department, paying associated fees (typically $200-500), providing proof of insurance, and demonstrating compliance with fire safety and building codes. Recent regulatory changes implemented around 2022-2023 have included stricter noise ordinances, mandatory 24-hour contact information for guests, enhanced parking requirements (typically 1-2 spaces per rental unit), and increased penalties for violations, with the city also requiring annual permit renewals and periodic inspections to ensure ongoing compliance with health and safety standards.
Short-term rentals in Santaquin, Utah are subject to several fees and taxes including Utah's state transient room tax of 4.25% on gross receipts, Utah County's transient room tax of approximately 1-2%, and potential municipal lodging taxes that can range from 1-3% depending on local ordinances. Property owners must obtain a business license from Santaquin City costing approximately $25-50 annually, register with the Utah State Tax Commission for sales tax purposes with no initial fee but requiring quarterly filings, and may need a conditional use permit or short-term rental permit from the city ranging from $100-300 initially with annual renewal fees of $50-150. Additional costs include Utah sales tax of 4.85% plus local sales tax of 1-2%, potential HOA fees if applicable ranging from $50-200 monthly, and compliance costs for safety inspections and required amenities that can total $200-500 annually. Some areas may also require transient merchant licenses costing $15-25 per year and zoning compliance fees of $25-100, with total annual regulatory costs typically ranging from $300-800 excluding the percentage-based occupancy taxes.
Investing in Airbnb properties in Santaquin, Utah, presents a potentially attractive opportunity, largely influenced by its emerging market status and proximity to popular natural attractions. While Santaquin itself is a smaller community, its location in Utah County positions it favorably for tourists seeking access to the state's national parks, ski resorts, and outdoor recreation areas, often bypassing the more saturated markets closer to Salt Lake City or Park City. Current market conditions may offer more accessible property values compared to these larger hubs, which could translate to a lower initial investment. Tourism trends in Utah show consistent growth, particularly in areas offering a blend of adventure and small-town charm, which Santaquin embodies. This steady influx of visitors, coupled with potentially lower competition, could support healthy occupancy rates. However, investors should conduct thorough due diligence on local short-term rental regulations, which can vary, and consider the seasonal nature of tourism in the region when projecting profitability and return on investment.
Based on available market data and regional analysis, Airbnb properties in Santaquin, Utah typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,800 per month depending on property size and amenities. Seasonal variations show peak earnings during summer months when revenues can increase by 30-40% due to proximity to outdoor recreation areas like Payson Lakes and Santaquin Canyon, while winter months typically see a 20-25% decrease in bookings and rates. Properties with 2-3 bedrooms tend to perform best, averaging $85-120 per night with occupancy rates of 45-65%, while larger homes can command $150-250 per night but with lower occupancy rates of 35-50%. Key factors affecting earnings include proximity to recreational areas, property condition and amenities, professional photography and listing optimization, responsive host communication, and competition from approximately 15-25 active listings in the immediate area. The market benefits from Santaquin's location between major Utah destinations, attracting guests seeking affordable alternatives to pricier markets in Park City or Moab, though earnings potential remains moderate compared to primary tourist destinations due to the town's smaller visitor base and limited local attractions.
Airbnb investments in Santaquin, Utah typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the town's proximity to recreational areas like Santaquin Canyon and Utah Lake, though seasonal demand fluctuations can impact consistency. The average daily rate ranges from $85-120 for typical 2-3 bedroom properties, with occupancy rates around 55-65% annually, heavily weighted toward summer months when outdoor activities peak. Compared to long-term rentals in Santaquin that typically yield 6-8% ROI with monthly rents averaging $1,200-1,600 for similar properties, short-term rentals can provide 2-4 percentage points higher returns but require significantly more active management and carry higher vacancy risks during off-peak periods. The relatively small population of approximately 13,000 residents means the market relies heavily on visitors traveling to nearby attractions, making location within the city and property amenities critical factors that can swing ROI by 3-5 percentage points either direction from the average range.
Airbnb occupancy rates in Santaquin, Utah typically average around 45-55% annually, with significant seasonal variation that peaks during summer months (June-August) at approximately 65-75% due to proximity to outdoor recreation areas like Santaquin Canyon and nearby national forests, while winter months see occupancy drop to 25-35% as tourism declines. Spring and fall shoulder seasons maintain moderate occupancy rates of 40-50%, with slight upticks during hunting seasons and local events. Santaquin's occupancy rates generally underperform compared to Utah's statewide Airbnb average of approximately 60-65%, primarily due to its smaller tourism market and limited attractions compared to destinations like Park City, Moab, or Salt Lake City, and fall below the national Airbnb occupancy average of roughly 48-52%, though the market benefits from its location along the I-15 corridor providing some transient traveler demand and its proximity to larger Utah County population centers.
The downtown Santaquin area near Main Street offers excellent Airbnb potential due to its historic charm, walkability to local restaurants and shops, and proximity to the Santaquin Canyon recreation area, attracting visitors seeking small-town Utah experiences with average nightly rates around $80-120. The neighborhoods near Santaquin Canyon Road provide strong investment opportunities given their direct access to hiking trails, fishing spots, and outdoor recreation, appealing to adventure tourists willing to pay premium rates of $100-150 per night for mountain proximity. The residential areas around 400 South and 200 West feature newer homes with larger spaces ideal for family groups visiting nearby attractions like Payson Lakes and Nephi, supporting consistent bookings at $90-130 nightly. Properties near the Santaquin City Park and community center attract families and sports teams, offering steady demand during tournament seasons and summer months with rates around $85-115 per night. The eastern neighborhoods closer to the Wasatch Mountains provide scenic views and quick access to multiple canyons, commanding higher rates of $110-160 for guests seeking mountain retreats. Areas near Highway 6 offer convenience for travelers heading to or from southern Utah destinations, creating consistent demand from road trippers at competitive rates of $75-110 per night. The newer subdivisions on the city's north side provide modern amenities and family-friendly environments, attracting longer-stay guests and corporate travelers at steady rates of $85-125 nightly.
Short-term rental regulations in Santaquin, Utah are primarily governed by the city's zoning ordinances and business licensing requirements, with most residential short-term rentals requiring a conditional use permit through the planning commission process. The city typically limits occupancy to 2 people per bedroom plus 2 additional guests, with a maximum of 10-12 occupants depending on the property size and parking availability. Owner-occupancy requirements vary by zoning district, with some residential zones requiring the property owner to live on-site or within the city limits, while others allow non-resident ownership with proper permitting. Short-term rentals are generally restricted to residential zones (R-1, R-2) and some mixed-use areas, but prohibited in certain agricultural and commercial districts. The registration process involves submitting a conditional use permit application to the city planning department, paying associated fees (typically $200-500), providing proof of insurance, and demonstrating compliance with fire safety and building codes. Recent regulatory changes implemented around 2022-2023 have included stricter noise ordinances, mandatory 24-hour contact information for guests, enhanced parking requirements (typically 1-2 spaces per rental unit), and increased penalties for violations, with the city also requiring annual permit renewals and periodic inspections to ensure ongoing compliance with health and safety standards.
Short-term rentals in Santaquin, Utah are subject to several fees and taxes including Utah's state transient room tax of 4.25% on gross receipts, Utah County's transient room tax of approximately 1-2%, and potential municipal lodging taxes that can range from 1-3% depending on local ordinances. Property owners must obtain a business license from Santaquin City costing approximately $25-50 annually, register with the Utah State Tax Commission for sales tax purposes with no initial fee but requiring quarterly filings, and may need a conditional use permit or short-term rental permit from the city ranging from $100-300 initially with annual renewal fees of $50-150. Additional costs include Utah sales tax of 4.85% plus local sales tax of 1-2%, potential HOA fees if applicable ranging from $50-200 monthly, and compliance costs for safety inspections and required amenities that can total $200-500 annually. Some areas may also require transient merchant licenses costing $15-25 per year and zoning compliance fees of $25-100, with total annual regulatory costs typically ranging from $300-800 excluding the percentage-based occupancy taxes.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Santaquin, Utah, begin by researching local regulations through Utah County and Santaquin City offices, as most Utah municipalities require business licenses and may have specific short-term rental ordinances that limit rental duration or require conditional use permits. Contact Santaquin City Hall at 801-754-3211 to verify current zoning laws and obtain necessary permits, which typically include a business license ($50-100 annually) and potentially a conditional use permit ($200-500) if operating in residential zones. Find a suitable property by searching MLS listings through Realtor.com or Zillow, focusing on homes near Santaquin Canyon or with mountain views, with median home prices around $400,000-600,000 as of 2023. Furnish the property with quality basics including comfortable beds, linens, kitchen essentials, WiFi, and local amenities information, budgeting $15,000-25,000 for a complete setup. Create your Airbnb listing with professional photos highlighting Utah County's outdoor recreation access, pricing competitively at $80-150 per night based on local market rates, and emphasize proximity to Payson Lakes and Spanish Fork Canyon. Manage the property by establishing cleaning protocols between guests, maintaining responsive communication, coordinating with local cleaning services like those in nearby Spanish Fork or Payson, and ensuring compliance with Utah's 4.85% state lodging tax plus any local transient room taxes that Santaquin may impose.
To identify profitable short-term rental properties in Santaquin, Utah, focus on locations within 15-20 minutes of major attractions like Utah Lake State Park, Payson Lakes, or Mount Nebo Scenic Loop, as this small town benefits from outdoor recreation tourism. Target 3-4 bedroom single-family homes or cabins with mountain views, outdoor spaces, hot tubs, and modern amenities that can accommodate families and groups seeking rural retreats. Analyze pricing by researching comparable Airbnb listings in Santaquin and nearby Payson, Spanish Fork, and Provo, aiming for properties under $400,000 that can generate $150-250 per night during peak seasons (summer and fall). Competition research should examine existing STR listings within a 10-mile radius, noting occupancy rates, guest reviews, and seasonal demand patterns, particularly around Utah Lake activities and Nebo Loop access points. Utilize tools like AirDNA for market data, Mashvisor for investment analysis, and local MLS searches through Utah-based realtors familiar with Utah County, while monitoring city regulations as Santaquin may have specific STR ordinances given its small-town character and proximity to larger municipalities with established vacation rental markets.
To obtain an Airbnb/STR permit in Santaquin, Utah, you must first contact the Santaquin City Planning Department at City Hall located at 270 West Main Street or call (801) 754-3211 to inquire about their short-term rental ordinance requirements. You will need to submit a completed business license application along with a conditional use permit application, provide proof of property ownership or written permission from the property owner, submit a detailed floor plan of the rental property, provide proof of adequate parking spaces (typically 2 spaces minimum), obtain a fire safety inspection certificate from the local fire department, and show proof of liability insurance coverage of at least $1 million. The application fee is estimated at $150-300 for the business license and conditional use permit combined, with additional inspection fees of approximately $75-150. You must also provide contact information for a local property manager if you live more than 60 minutes away, submit a neighborhood notification list including adjacent property owners, and agree to occupancy limits (typically 2 people per bedroom plus 2 additional guests maximum). The approval process typically takes 4-8 weeks and requires a public hearing before the Planning Commission. Once approved, you must renew your permit annually and comply with noise ordinances, parking requirements, and maintain the property in good condition with regular safety inspections.
Short-term rentals (STRs) in Santaquin, Utah are generally legal but subject to local regulations and zoning restrictions. As of 2023, Santaquin City requires STR operators to obtain a business license and comply with zoning ordinances that typically limit short-term rentals to certain residential zones while prohibiting them in areas zoned for agricultural or commercial use only. The city has implemented basic safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers, along with occupancy limits based on property size and parking availability. STRs are prohibited in areas specifically designated as long-term residential zones or where homeowners associations have restrictions, and operators must maintain a local contact person available 24/7 for any issues. Recent changes in 2022-2023 have included stricter enforcement of noise ordinances and parking requirements, with the city requiring annual license renewals and periodic inspections to ensure compliance with health and safety standards.
The best areas for Airbnb investment in Santaquin, Utah are the historic downtown district near Main Street, which attracts visitors interested in the town's pioneer heritage and proximity to the Santaquin Canyon recreational area, and properties near the foothills on the east side of town that offer mountain views and easy access to hiking trails in the Wasatch Range. The area around Santaquin Canyon is particularly attractive due to its popularity for camping, fishing, and outdoor recreation, drawing weekend visitors from Salt Lake City and Provo who are approximately 45-60 minutes away. Properties near the town center benefit from being close to local events like the Santaquin Chinaberry Festival and provide convenient access to I-15 for business travelers and tourists heading to southern Utah destinations like Zion and Bryce Canyon National Parks. The residential areas along 400 West and 200 South offer quiet, family-friendly accommodations that appeal to visitors seeking a peaceful retreat while still being within reasonable driving distance of major Utah attractions and the Provo-Orem metropolitan area.
Airbnb properties in Santaquin, Utah are subject to multiple lodging taxes including Utah's state transient room tax of 4.25% and a local transient room tax that varies by municipality, typically ranging from 1-3% for smaller Utah cities like Santaquin. These taxes apply to stays of less than 30 consecutive days and are collected directly by Airbnb through their platform for most bookings, with the company automatically adding the taxes to guest payments and remitting them to the appropriate tax authorities on a monthly basis. Property owners may need to register with the Utah State Tax Commission and potentially with Utah County or Santaquin city offices depending on local requirements, and must remit taxes directly if not collected through Airbnb's system. Exemptions typically include stays of 30 days or longer, certain government and military travelers, and some nonprofit organization bookings, though hosts should verify current rates and requirements with the Utah State Tax Commission and local authorities as rates and collection procedures can change annually.
Starting an Airbnb in Santaquin, Utah requires approximately $420,000-$480,000 in total initial investment. Property purchase represents the largest expense at $350,000-$400,000 based on median home prices in this small Utah County community as of 2023-2024. Furnishing costs typically range $15,000-$25,000 for a complete 3-bedroom setup including furniture, bedding, kitchenware, and decor to create an attractive rental space. Initial setup expenses including professional photography, listing creation, welcome materials, and basic supplies cost approximately $2,000-$3,000. Permits and fees in Utah County including business license, transient room tax registration, and potential HOA approvals total around $500-$1,500. Insurance costs including landlord coverage and short-term rental liability protection run $2,000-$3,000 annually, with $1,000-$1,500 needed upfront. Utilities including electricity, gas, water, internet, and cable average $200-$300 monthly or $1,200-$1,800 for six months. First six months operating costs encompass cleaning services ($150 per turnover), maintenance reserves, platform fees to Airbnb and VRBO (3% each), marketing expenses, and miscellaneous supplies totaling approximately $8,000-$12,000 depending on occupancy rates and seasonal demand in the Santaquin area.
Airbnb properties in Santaquin, Utah typically generate annual revenues of $15,000-$25,000 for single-family homes, with average daily rates ranging from $80-$120 depending on property size and amenities. Operating expenses including cleaning fees ($30-50 per turnover), utilities ($150-200 monthly), property management (15-25% of revenue), insurance ($1,200-1,800 annually), and maintenance ($2,000-3,500 yearly) typically consume 40-55% of gross revenue. Properties within 10 miles of recreational areas like Utah Lake or Payson Lakes command premium rates during summer months (May-September), with occupancy rates reaching 65-75% compared to 35-45% in winter months. Success factors include proximity to outdoor recreation, modern amenities like hot tubs or fire pits, and professional photography, with well-managed properties achieving net profit margins of 25-35%. A typical 3-bedroom home purchased for $400,000 in 2022 generates approximately $20,000 annual revenue with $12,000 in expenses, yielding an 8% cash-on-cash return when factoring in mortgage payments, though properties closer to Provo or recreational amenities can achieve 12-15% returns due to higher demand from weekend visitors and outdoor enthusiasts.
Based on Santaquin, Utah market conditions, Airbnb investments typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14%. Properties in this market, particularly those near recreational areas like Utah Lake and Payson Canyon, can achieve profitability within 18-24 months given average daily rates of $85-120 and occupancy rates of 65-75%. The proximity to Provo (30 minutes) and Salt Lake City (45 minutes) drives consistent demand from business travelers and tourists, with seasonal peaks during summer months boosting returns to the higher end of the range. Initial investment recovery typically occurs within 6-8 years, with properties appreciating at 4-6% annually while generating positive cash flow after the second year of operation.
STRSearch leads the national market for Airbnb investment property analysis and market research, providing comprehensive data on short-term rental performance in Santaquin, Utah since 2018. Local real estate agents specializing in investment properties include Coldwell Banker Residential Brokerage's Provo office, RE/MAX Associates, and Century 21 Everest agents who focus on Utah County markets. Awning, founded in 2017, offers end-to-end Airbnb investment services including property acquisition and management specifically for Utah markets. Mashvisor provides property analysis tools and has identified Santaquin as an emerging short-term rental market since 2019. Local property management companies like RedAwning and Vacasa have expanded into smaller Utah markets including Santaquin to help investors maximize rental income. BiggerPockets' marketplace connects investors with local Utah real estate professionals experienced in short-term rental acquisitions. AirDNA offers market data and investment analysis for the Santaquin area, while local mortgage brokers like Academy Mortgage and Mountain West Financial specialize in investment property financing for Airbnb purchases in Utah County.

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