Is Shalimar, Florida Good for Airbnb Investment?

Get significant tax savings and earn cash flow by investing in a short-term rental with data-backed selection. No guessing!

Find Your Airbnb Investment
Shalimar, Florida market research

Shalimar, Florida Airbnb Investment Overview

$1,200–$3,500,Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Shalimar, Florida?

Potentially—Shalimar, Florida combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity, primarily due to its strategic location near major military bases and popular tourist destinations along the Emerald Coast.
  • Current market conditions in Shalimar benefit from a steady influx of military personnel and their families, as well as vacationers drawn to the area's beautiful beaches and water activities.
  • While property values in Shalimar are generally more affordable compared to directly beachfront communities, they have shown stable appreciation.
  • The investment potential is further enhanced by the area's consistent tourism trends and the transient nature of its military population.
Earnings

How Much Does an Average Airbnb Earn in Shalimar?

$1,200–$3,500, based on location, season, and property quality.

  • Based on available market data and rental performance metrics, Airbnb properties in Shalimar, Florida typically generate average monthly revenues ranging from $1,200 to $3,500, with most properties falling in the $1,800 to $2,800 range depending on property size, amenities, and proximity to Eglin Air Force Base and local beaches.
  • Seasonal variations show peak earnings during summer months (June through August) when revenues can increase by 25-40% above average, while winter months typically see a 15-20% decrease.
  • Properties within walking distance of the beach or offering military-friendly amenities command premium rates, with waterfront or water-view units averaging $2,500-$4,000 monthly.
  • Key factors affecting earnings include proximity to Eglin Air Force Base (which drives consistent demand from military personnel and contractors), seasonal beach tourism, property condition and amenities.
  • Occupancy rates generally range from 60-75% annually, with successful hosts maintaining higher rates through competitive pricing, quality furnishings, and responsive guest communication.
ROI Analysis

Airbnb Return on Investment in Shalimar

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with properties averaging $150-200 per night during peak season and 60-70% occupancy rates throughout the year.
  • The payback period for initial investment generally ranges from 7-10 years, depending on property purchase price and renovation costs.
  • Compared to long-term rentals in the area which yield approximately 6-8% ROI with monthly rents averaging $1,200-1,800, short-term rentals demonstrate superior returns but require more active management and higher operational expenses including cleaning fees, utilities, and platform commissions that typically consume 25-35% of gross revenue.
  • The Shalimar market benefits from proximity to Eglin Air Force Base and Destin beaches, creating consistent demand from both military personnel and tourists.
Occupancy Rate

Average Airbnb Occupancy Rate in Shalimar

Shalimar, Florida averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Shalimar, Florida typically average around 65-70% annually, with significant seasonal variation driven by the area's proximity to Eglin Air Force Base and Destin's tourist attractions.
  • Peak occupancy occurs during summer months (June-August) reaching 80-85%, followed by strong spring break periods (March-April) at 75-80%.
  • The area experiences secondary peaks during military graduation ceremonies and air show events at Eglin AFB, which can temporarily boost occupancy to 90%+ during specific weekends.
  • Shalimar's occupancy rates generally outperform the Florida state average of 60-65% due to consistent military-related demand.
  • The market benefits from both leisure travelers seeking affordable alternatives to expensive Destin accommodations and military families visiting personnel stationed at nearby bases.
Best Neighborhoods

Best Neighborhoods for Airbnb in Shalimar

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The most promising Airbnb investment neighborhoods in Shalimar, Florida include the Waterfront District along Choctawhatchee Bay offering premium pricing due to direct water access and stunning sunset views attracting high-end vacationers, the Historic Downtown area near the Shalimar Pointe Golf Club providing walkable charm and consistent bookings from golf enthusiasts and couples seeking quaint accommodations, the Eglin Air Force Base vicinity capitalizing on steady military family relocations and extended-stay bookings with reliable year-round demand, the Bayshore Drive corridor featuring mid-range properties with bay views and easy beach access appealing to families and fishing enthusiasts, the Yacht Club neighborhood commanding higher nightly rates due to marina proximity and upscale amenities attracting boating tourists, and the residential areas near Meigs Park offering affordable investment entry points with strong occupancy from visitors seeking quiet retreats while maintaining access to Destin's attractions just minutes away.
  • These neighborhoods benefit from Shalimar's strategic location between Crestview and Destin, providing guests with small-town charm while accessing world-class beaches, fishing.
Regulations

Short-term Rental Regulations in Shalimar

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Short-term rental regulations in Shalimar, Florida are primarily governed by Okaloosa County ordinances.
  • The county requires registration through their planning department with fees ranging from $50-150 annually, and properties must meet safety standards including smoke detectors, carbon monoxide detectors.
  • Occupancy limits are generally restricted to two persons per bedroom plus two additional guests, with maximum occupancy not exceeding 10-12 people depending on property size and septic capacity.
  • Owner-occupancy is not required for short-term rentals in most zones, though some residential areas may have homestead exemptions or HOA restrictions.
  • Properties must maintain adequate parking (typically 2 spaces minimum), provide trash collection arrangements, and display the registration number in all advertisements.
  • Recent changes in 2022-2023 have included stricter noise ordinances with quiet hours from 10 PM to 7 AM, enhanced code enforcement penalties ranging from $250-1000 for violations.
Fees and Taxes

Short-term Rental Fees and Taxes in Shalimar

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Shalimar, Florida are subject to several fees and taxes including Florida's state sales tax of 6% on rental income, Okaloosa County's tourist development tax of 5%.
  • Property owners must obtain a business tax receipt from Okaloosa County costing approximately $25-50 annually, register with the Florida Department of Revenue for sales tax collection at no cost.
  • Additional costs include potential homeowner association fees if applicable, liability insurance requirements estimated at $200-500 annually, and quarterly sales tax filing obligations.
  • The total tax burden on guests typically ranges from 12-14% of the rental rate, while property owners face annual regulatory costs of approximately $150-400 depending on specific location requirements within Shalimar's jurisdiction.
Common questions

Shalimar, Florida Airbnb investment FAQs

How to start an Airbnb in Shalimar, Florida?

To start an Airbnb in Shalimar, Florida, begin by researching local regulations through Okaloosa County and the City of Shalimar, as short term rentals typically require a business tax receipt and may need special use permits or conditional use permits depending on zoning (residential areas often have restrictions).

Launch checklist

  • Contact Okaloosa County Planning Department at (850) 651 to 7320 to verify zoning compliance and obtain necessary permits, which may include a vacation rental license, business license, and potentially a certificate of occupancy inspection.
  • Find a suitable property by searching MLS listings, working with local realtors familiar with investment properties, or exploring areas near Eglin Air Force Base and the bayfront which attract military personnel and tourists.
  • Furnish the property with quality furniture from stores like Ashley HomeStore in nearby Fort Walton Beach or online retailers, focusing on coastal themed decor, essential amenities (WiFi, cable, kitchen supplies, linens), and safety features like smoke detectors and first aid kits.
  • List your property on Airbnb, VRBO, and Booking.com with professional photography highlighting the proximity to beaches, military base, and local attractions like The Boardwalk on Okaloosa Island.
  • Manage the property by establishing cleaning protocols between guests, responding promptly to inquiries, coordinating check ins/check outs, maintaining the property regularly, and considering hiring local property management companies like Vacasa or RedAwning if you live out of area.
What's the best way to identify good STR properties in Shalimar, Florida?

To identify profitable short term rental properties in Shalimar, Florida, focus on locations within 1 to 2 miles of Eglin Air Force Base and Destin Fort Walton Beach Airport, as these drive consistent demand from military personnel and travelers.

What to prioritize

  • Target waterfront or water view properties along Choctawhatchee Bay, single family homes with 3 to 4 bedrooms, private pools, boat docks, and military friendly amenities since Shalimar serves the large military population at Eglin AFB.
  • Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties in nearby Destin and Fort Walton Beach, aiming for properties that can command $150 to 300 per night depending on size and amenities.
  • Research competition by studying existing STR listings within a 3 mile radius, focusing on occupancy rates, pricing strategies, and guest reviews to identify market gaps.
  • Utilize tools like Rabbu, AllTheRooms, and local MLS data to analyze market performance, while leveraging Shalimar's unique position as a quieter alternative to busy Destin with easy access to both military bases and tourist attractions.
  • Consider properties near popular fishing spots, golf courses like the Fort Walton Beach Golf Club, and those offering easy access to both the bay and Gulf beaches to maximize appeal to both leisure and business travelers.
How to get an Airbnb permit in Shalimar, Florida?

To obtain an Airbnb/STR permit in Shalimar, Florida, you must first contact the City of Shalimar Planning and Zoning Department at City Hall located at 1 Civic Center Way, as Shalimar requires a conditional use permit for short term rentals in residential zones.

Documents and approvals

  • Submit an application including a completed conditional use permit form, property deed or lease agreement, floor plan showing maximum occupancy, parking plan demonstrating adequate off street parking, contact information for a local property manager within 30 miles.
  • Required documents also include a business tax receipt from Okaloosa County, Florida Department of Revenue sales tax registration, and neighbor notification affidavits for properties within 300 feet.
  • The application fee is approximately $350 for the conditional use permit plus $75 for the business tax receipt, with additional advertising costs of around $200 for required public notice publication in the Northwest Florida Daily News.
  • The timeline typically takes 60 to 90 days including a mandatory public hearing before the Planning and Zoning Board and potential City Council review.
  • Shalimar specific requirements include maximum occupancy of 2 people per bedroom plus 2 additional guests, mandatory 24 hour local contact person, quiet hours from 10 PM to 8 AM, and compliance with all residential parking requirements with no street parking for guests.
Is it legal to operate a short-term rental in Shalimar, Florida?

Short term rentals (STRs) are generally legal in Shalimar, Florida, as the city operates under Okaloosa County's regulations which permit vacation rentals with proper licensing and compliance requirements.

Core operating requirements

  • Property owners must obtain a vacation rental license from Okaloosa County, collect and remit tourist development taxes, maintain liability insurance, and ensure properties meet safety and occupancy standards.
  • The county requires a minimum rental period of typically 3 to 7 days and prohibits rentals in some residential areas zoned specifically against commercial activities, though most of Shalimar's residential zones allow STRs with proper permitting.
  • Recent changes around 2019 to 2022 have included stricter noise ordinances, enhanced parking requirements, and improved complaint response procedures following resident concerns about party houses and neighborhood disruption.
  • Properties must display permit numbers in advertisements, maintain guest registries, and provide 24 hour contact information for issues, with violations potentially resulting in fines or license revocation.
What are the best places to invest in Airbnb in Shalimar, Florida?

The best areas for Airbnb investment in Shalimar, Florida are primarily concentrated around the waterfront districts near Choctawhatchee Bay and areas close to Eglin Air Force Base.

Areas to research

  • The bayfront neighborhoods offer excellent potential due to their proximity to water activities, fishing charters, and scenic views that attract leisure travelers year round.
  • Properties near the Shalimar Pointe Golf Club and surrounding residential areas appeal to golf enthusiasts and families seeking quiet retreats.
  • The areas within walking distance or short drive to Eglin Air Force Base present strong opportunities for business travel and military family accommodations, providing consistent occupancy from personnel on temporary assignments, training programs.
  • Neighborhoods along Highway 85 corridor offer good accessibility while maintaining the small town charm that attracts visitors seeking alternatives to busier Destin and Fort Walton Beach accommodations.
  • The historic downtown Shalimar area, though small, provides character and walkability that appeals to couples and small groups.
  • Properties near the Shalimar bridge area benefit from easy access to both Okaloosa Island beaches and inland attractions, making them attractive to diverse traveler types including beach goers, military visitors, and those attending events at nearby venues.
Airbnb and lodging taxes in Shalimar, Florida

Airbnb properties in Shalimar, Florida are subject to multiple lodging taxes including Florida's state transient rental tax of 6%, Okaloosa County's tourist development tax of 5%, and potentially local municipal taxes that can range from 1 to 3%.

Taxes and filing responsibilities

  • The Florida Department of Revenue requires hosts to register for a sales tax permit and collect the 6% state tax on all short term rentals under 6 months, with monthly remittance due by the 20th of the following month.
  • Okaloosa County's 5% tourist development tax must be collected and remitted monthly to the county tax collector's office, typically due by the last day of the month following collection.
  • Many Airbnb hosts can utilize Airbnb's automated tax collection service, which handles the collection and remittance of applicable taxes directly to the appropriate authorities.
  • Exemptions are limited and generally apply only to stays exceeding 30 consecutive days or rentals to permanent residents.
Total cost to purchase, furnish and operate an Airbnb in Shalimar, Florida

To start an Airbnb in Shalimar, Florida, expect total costs around $285,000 to $320,000.

Cost breakdown

  • Property purchase represents the largest expense at approximately $250,000 to $280,000 based on median home prices in the Okaloosa County area as of 2023 to 2024.
  • Furnishing costs typically range $15,000 to $25,000 for a complete 2 to 3 bedroom setup including furniture, appliances, linens, and décor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies run $1,500 to $2,500.
  • Permits and fees vary but budget $500 to $1,200 for business licenses, vacation rental permits, and any required inspections depending on local Okaloosa County regulations.
  • Insurance costs approximately $2,000 to $3,500 annually for short term rental coverage, so factor $1,000 to $1,750 for six months.
  • Utility setup and deposits plus six months of electricity, water, internet, and cable service typically cost $2,500 to $4,000 in Florida's climate.
  • First six months operating expenses including cleaning services, maintenance, property management software, marketing, and miscellaneous costs add another $3,000 to $5,000.
  • Additional considerations include potential HOA fees if applicable and a cash reserve for unexpected repairs or vacancy periods.
Are Airbnb properties in Shalimar, Florida profitable?

Airbnb properties in Shalimar, Florida typically generate annual revenues between $25,000 to $45,000 for well positioned properties, with average daily rates ranging from $85 to $150 depending on proximity to Eglin Air Force Base and Destin beaches.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($75 to $100 per turnover), property management (15 to 25% of revenue), utilities ($150 to $250 monthly), insurance ($1,200 to $2,000 annually).
  • Properties within 10 miles of popular beaches like Henderson Beach State Park command premium rates and achieve 65 to 75% occupancy rates, resulting in net profit margins of 25 to 35%.
  • Success factors include military friendly accommodations given the proximity to Eglin AFB, seasonal pricing strategies capitalizing on summer beach tourism, and properties featuring amenities like pools, boat access, or bay views.
  • A typical 3 bedroom home purchased for $280,000 in 2022 near the Choctawhatchee Bay generates approximately $38,000 in annual revenue with $23,000 in expenses, yielding a 15% return on investment.
What is the expected return on investment for an Airbnb in Shalimar, Florida?

Airbnb investments in Shalimar, Florida typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% based on the area's proximity to Eglin Air Force Base and Destin tourist attractions. Properties in Shalimar benefit from consistent military personnel demand and seasonal vacation rentals, with average daily rates of $120 to 180 depending on property size and amenities.

Return planning figures

  • Initial profitability usually occurs within 12 to 18 months after accounting for furnishing costs, property management fees of 15 to 25%, and local occupancy taxes.
  • The market shows strong performance due to limited hotel inventory in the immediate area and year round demand from both military families and tourists visiting nearby beaches.
What company can help me find and buy a profitable Airbnb in Shalimar, Florida?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors, offering comprehensive market analysis and property recommendations in Shalimar, Florida.

Companies and resources

  • Local real estate agents in the area include Keller Williams Realty Emerald Coast, Coldwell Banker Realty on the Emerald Coast, and RE/MAX Southern Shores.
  • National services include Awning (formerly RedAwning) which provides full service Airbnb property management and acquisition assistance, Vacasa's investment advisory services, and AirDNA which offers market data and analytics for short term rental investments.
  • Local property management companies that also help with acquisitions include Emerald Coast by Owner, Southern Vacation Rentals, and Destin Palms Management.
  • Additional national platforms include Mashvisor for investment property analysis, BiggerPockets for networking with local investors, and Roofstock which occasionally features short term rental properties in the Florida Panhandle market.

How Smart Investors Build Wealth

Through Data-Driven STRs (Real Results)

From first-time investors to seasoned pros, see how our commitment to comprehensive data analysis led to unparalleled investment victories.

Smiling woman with dark hair and white blouse next to text reading 'Spot on $120K revenue prediction!' attributed to Allison Kraft, STR Search Client on dark green background.

From zero real estate experience to a thriving short-term rental business, Allison locked in $120K in revenue her first year  and is now expanding with STR Search again. Proof that the right team can turn analysis paralysis into profitable action!

- Allison
Portrait of a man with short dark hair and earbuds, alongside the quote 'Cash flow positive since day one!' attributed to Arul, STR Search Client, on a dark green background.

Thanks to John's expert guidance, I made my first real estate and Airbnb investment a massive success, with consistent positive cash flow and an exceptional return on investment!

- Arul
Quote saying 'Bank said This is better than their underwriting team!' by Philip Mann, STR Search Client, beside a smiling man with a bald head and light beard on a dark green background.

John's training gave me the confidence to secure a loan on the spot and scale from one STR to three. His approach is a total game-changer!

- Philip

Why Choose STR Search?

Success Rate
Data Accuracy
Service Scope
Risk Mitigation
Expert Network
STR Search Logo
100% profitable track record
Proprietary filters, precise forecasts
End-to-end STR investment support
Only cash-flow-positive matches
Vetted realtors, lenders, designers included
Other Services
Inconsistent ROI, no guarantees
Generic metrics, inaccurate estimates
Partial services only
No profitability screening
Limited or no partner access
Success Rate
Data Accuracy
Service Scope
Risk Mitigation
Expert Network
STR Search Logo
Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
275+
Properties Acquired
$90M+
Purchased
$20.24M+
Total Taxes Saved

Put your money to work & 
lower your tax bill

We’ve spent years analyzing what works so you don’t have to. Our job is to cut through bad data and help you make smart, profitable decisions backed by real numbers.

Schedule Your Free Call

Trusted by hundreds of 
successful investors

Generate $3-5K+ monthly cash flow with our proven property matching system.

Build long-term wealth through STRs with cash flow, equity, and bonus depreciation.

Skip 6-12 months of trial and error with our data-driven underwriting and market analysis

The Proof is in Our Track Record...

We have a 100% success rate across $90M+ in Real Estate

Out of the 275+ properties we've helped our clients buy every single one has been profitable.

You want more money. More time. More freedom. But may be stuck trading hours for dollars, and scaling your investment strategy feels out of reach.

While others are getting lost in analysis paralysis, you’ve got capital and drive to change your situation. Investors who choose the right STRs can generate $3–5K/month in cash flow, plus serious tax benefits and long-term wealth.

We’ve spent years obsessed with STR investing data so you don’t have to.

With our property match services, there’s no guesswork! Just profitable properties built to perform. With the right deal, your capital can buy more than returns. It can buy your freedom.

Buildings
Rabbu logoAirbnb logoAirdna logoPriceLabs logo
Rabbu logo
Airbnb logo
Airdna logo
PriceLabs logo

All The Ways We Can Help You

Free courses, services, and trainings, to help you maximize your earnings from AirBnb...

Get in touch with us.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Put your money to work & 
lower your tax bill

We’ve spent years analyzing what works so you don’t have to. Our job is to cut through bad data and help you make smart, profitable decisions backed by real numbers.

Schedule Your Free Call