Is Shelbyville, Kentucky Good for Airbnb Investment?

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Shelbyville, Kentucky Airbnb Investment Overview

Is Airbnb a Good Investment in Shelbyville, Kentucky?

Investing in Airbnb properties in Shelbyville, Kentucky, presents a more modest opportunity compared to major metropolitan markets, but offers potential advantages for the right investor. Shelbyville's market is characterized by its proximity to Louisville (about 30 miles east), its role as the county seat of Shelby County, and its appeal as a gateway to Kentucky's horse country and bourbon trail tourism. The city benefits from visitors attending events at the Kentucky State Fair, exploring nearby distilleries, and those seeking a quieter alternative to Louisville accommodations. While property values remain relatively affordable compared to larger cities, making initial investments more accessible, rental income potential is generally lower due to smaller tourist volumes and seasonal demand fluctuations. The market shows promise for investors seeking lower entry costs and less competition, though success depends heavily on strategic property selection near key attractions and effective marketing to capture bourbon trail and equestrian tourism. Investors should carefully evaluate local zoning regulations and consider the seasonal nature of demand when projecting returns.

How Much Does an Average Airbnb Earn in Shelbyville?

Based on available market data and regional analysis, Airbnb hosts in Shelbyville, Kentucky typically earn between $800-$1,500 per month, with entire homes averaging $1,200-$1,800 monthly while private rooms generate $400-$800 monthly. Seasonal variations show peak earnings during spring and fall months when Kentucky's horse racing season and favorable weather drive occupancy rates to 65-75%, compared to winter months where occupancy drops to 35-45% and monthly revenues decline by approximately 30-40%. Key factors affecting earnings include proximity to Louisville (30 minutes away), property size and amenities, with homes featuring pools or hot tubs commanding 20-25% premium rates, and distance to local attractions like the Wakefield-Scearce Galleries and Clear Creek Park. The average daily rate ranges from $75-$125 for entire properties, influenced by the property's condition, professional photography quality, and host responsiveness, while competition from approximately 50-75 active listings in the area keeps pricing competitive. Properties within walking distance of downtown Shelbyville or offering unique features like farm stays or historic charm typically achieve occupancy rates 15-20% higher than standard residential listings.

Airbnb Return on Investment in Shelbyville

Airbnb investments in Shelbyville, Kentucky typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years depending on property acquisition costs and renovation expenses. The market benefits from proximity to Louisville (approximately 30 miles) and attracts visitors for equestrian events, bourbon tourism, and business travelers, with average daily rates ranging from $85-120 and occupancy rates around 55-65% annually. Compared to traditional long-term rentals in Shelbyville that yield approximately 6-8% ROI with more predictable cash flow, short-term rentals offer higher revenue potential but require more active management and face seasonal fluctuations, particularly during Kentucky Derby season and summer months when demand peaks. Properties near Shelby County's horse farms and historic downtown areas command premium rates, while the relatively affordable real estate market with median home prices around $180,000-250,000 creates favorable entry points for investors, though success depends heavily on property condition, marketing effectiveness, and maintaining high guest satisfaction ratings in a market with growing but still limited short-term rental competition.

Average Airbnb Occupancy Rate in Shelbyville

Airbnb occupancy rates in Shelbyville, Kentucky typically average around 45-55% annually, with significant seasonal variations that peak during Kentucky Derby season in late April through early May when rates can reach 75-85% due to proximity to Louisville and Churchill Downs. Summer months from June through August maintain steady occupancy around 60-65% as tourists visit local attractions and enjoy outdoor activities, while fall months see moderate rates of 50-55% during harvest season and cooler weather. Winter occupancy drops to approximately 35-40% from December through February, reflecting typical travel patterns in the region. Shelbyville's occupancy rates generally align closely with Kentucky's statewide average of 50-52% but fall slightly below the national Airbnb average of 58-62%, primarily due to its smaller market size and more limited tourist infrastructure compared to major metropolitan areas. The city benefits from overflow demand during major Louisville events and horse-related tourism throughout the year, with weekends consistently outperforming weekdays by 15-20 percentage points across all seasons.

Best Neighborhoods for Airbnb in Shelbyville

The downtown Shelbyville area offers excellent Airbnb potential due to its historic charm, walkability to local restaurants and shops, and proximity to the Shelby County Courthouse and cultural attractions, attracting both business travelers and tourists seeking authentic small-town experiences. The Guist Creek Pike corridor provides strong investment opportunities with its scenic rural setting, larger properties suitable for family gatherings, and easy access to horse farms and bourbon trail attractions that draw visitors year-round. Neighborhoods near Shelbyville Country Club appeal to golf enthusiasts and upscale travelers, commanding higher nightly rates due to the affluent demographics and recreational amenities. The areas surrounding Clear Creek Park and the Shelbyville Marina attract outdoor enthusiasts, families, and fishing groups, offering consistent bookings especially during warmer months with competitive pricing power. Residential neighborhoods along Taylorsville Road provide affordable entry points for investors while maintaining proximity to shopping centers and restaurants, appealing to budget-conscious travelers and extended-stay guests. The historic districts near the old railroad areas offer unique character properties that photograph well for listings and attract visitors interested in Kentucky's transportation history and small-town atmosphere. Properties near the Shelbyville Industrial Park can capture business traveler demand while remaining competitively priced compared to Louisville accommodations, benefiting from corporate travel and contractor stays.

Short-term Rental Regulations in Shelbyville

Short-term rental regulations in Shelbyville, Kentucky are primarily governed at the county level through Shelby County ordinances, which require property owners to obtain a conditional use permit before operating vacation rentals in residential zones. Properties must maintain occupancy limits of no more than 2 guests per bedroom plus 2 additional guests, with a maximum of 10 occupants total regardless of bedroom count. Owner-occupancy is not required for short-term rentals, but properties must be registered with the county planning and zoning department and maintain current business licenses. Zoning restrictions limit short-term rentals to specific residential districts, with stricter limitations in historic downtown areas and near schools. The registration process involves submitting applications to the Shelby County Planning Commission, providing proof of insurance, parking plans, and neighbor notification procedures. Recent changes implemented in 2022-2023 include enhanced noise ordinance enforcement, mandatory 24-hour contact information for guests, and increased penalties for violations, with the county also requiring annual renewal of permits and implementing a complaint tracking system for neighborhood concerns.

Short-term Rental Fees and Taxes in Shelbyville

Short-term rentals in Shelbyville, Kentucky are subject to Kentucky's 6% state sales tax and an additional 3% transient room tax, totaling 9% in lodging taxes that must be collected from guests and remitted to the state. Property owners must obtain a business license from Shelby County, which typically costs between $25-50 annually, and register with the Kentucky Department of Revenue for sales tax collection at no cost. The Kentucky Tourism, Arts and Heritage Cabinet requires STR operators to file quarterly tax returns, with penalties of up to $500 for late filing. Additionally, operators must pay standard property taxes on their rental income, which averages 0.85% of assessed property value in Shelby County, and may be subject to federal and state income taxes on rental profits. Some properties may require additional permits or inspections costing $50-150 depending on local fire and safety requirements, and operators should budget for potential homeowners association fees or special assessments that can range from $100-500 annually depending on the property location.

Is Airbnb a Good Investment in Shelbyville, Kentucky?

Investing in Airbnb properties in Shelbyville, Kentucky, presents a more modest opportunity compared to major metropolitan markets, but offers potential advantages for the right investor. Shelbyville's market is characterized by its proximity to Louisville (about 30 miles east), its role as the county seat of Shelby County, and its appeal as a gateway to Kentucky's horse country and bourbon trail tourism. The city benefits from visitors attending events at the Kentucky State Fair, exploring nearby distilleries, and those seeking a quieter alternative to Louisville accommodations. While property values remain relatively affordable compared to larger cities, making initial investments more accessible, rental income potential is generally lower due to smaller tourist volumes and seasonal demand fluctuations. The market shows promise for investors seeking lower entry costs and less competition, though success depends heavily on strategic property selection near key attractions and effective marketing to capture bourbon trail and equestrian tourism. Investors should carefully evaluate local zoning regulations and consider the seasonal nature of demand when projecting returns.

How Much Does an Average Airbnb Earn in Shelbyville?

Based on available market data and regional analysis, Airbnb hosts in Shelbyville, Kentucky typically earn between $800-$1,500 per month, with entire homes averaging $1,200-$1,800 monthly while private rooms generate $400-$800 monthly. Seasonal variations show peak earnings during spring and fall months when Kentucky's horse racing season and favorable weather drive occupancy rates to 65-75%, compared to winter months where occupancy drops to 35-45% and monthly revenues decline by approximately 30-40%. Key factors affecting earnings include proximity to Louisville (30 minutes away), property size and amenities, with homes featuring pools or hot tubs commanding 20-25% premium rates, and distance to local attractions like the Wakefield-Scearce Galleries and Clear Creek Park. The average daily rate ranges from $75-$125 for entire properties, influenced by the property's condition, professional photography quality, and host responsiveness, while competition from approximately 50-75 active listings in the area keeps pricing competitive. Properties within walking distance of downtown Shelbyville or offering unique features like farm stays or historic charm typically achieve occupancy rates 15-20% higher than standard residential listings.

Airbnb Return on Investment in Shelbyville

Airbnb investments in Shelbyville, Kentucky typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years depending on property acquisition costs and renovation expenses. The market benefits from proximity to Louisville (approximately 30 miles) and attracts visitors for equestrian events, bourbon tourism, and business travelers, with average daily rates ranging from $85-120 and occupancy rates around 55-65% annually. Compared to traditional long-term rentals in Shelbyville that yield approximately 6-8% ROI with more predictable cash flow, short-term rentals offer higher revenue potential but require more active management and face seasonal fluctuations, particularly during Kentucky Derby season and summer months when demand peaks. Properties near Shelby County's horse farms and historic downtown areas command premium rates, while the relatively affordable real estate market with median home prices around $180,000-250,000 creates favorable entry points for investors, though success depends heavily on property condition, marketing effectiveness, and maintaining high guest satisfaction ratings in a market with growing but still limited short-term rental competition.

Average Airbnb Occupancy Rate in Shelbyville

Airbnb occupancy rates in Shelbyville, Kentucky typically average around 45-55% annually, with significant seasonal variations that peak during Kentucky Derby season in late April through early May when rates can reach 75-85% due to proximity to Louisville and Churchill Downs. Summer months from June through August maintain steady occupancy around 60-65% as tourists visit local attractions and enjoy outdoor activities, while fall months see moderate rates of 50-55% during harvest season and cooler weather. Winter occupancy drops to approximately 35-40% from December through February, reflecting typical travel patterns in the region. Shelbyville's occupancy rates generally align closely with Kentucky's statewide average of 50-52% but fall slightly below the national Airbnb average of 58-62%, primarily due to its smaller market size and more limited tourist infrastructure compared to major metropolitan areas. The city benefits from overflow demand during major Louisville events and horse-related tourism throughout the year, with weekends consistently outperforming weekdays by 15-20 percentage points across all seasons.

Best Neighborhoods for Airbnb in Shelbyville

The downtown Shelbyville area offers excellent Airbnb potential due to its historic charm, walkability to local restaurants and shops, and proximity to the Shelby County Courthouse and cultural attractions, attracting both business travelers and tourists seeking authentic small-town experiences. The Guist Creek Pike corridor provides strong investment opportunities with its scenic rural setting, larger properties suitable for family gatherings, and easy access to horse farms and bourbon trail attractions that draw visitors year-round. Neighborhoods near Shelbyville Country Club appeal to golf enthusiasts and upscale travelers, commanding higher nightly rates due to the affluent demographics and recreational amenities. The areas surrounding Clear Creek Park and the Shelbyville Marina attract outdoor enthusiasts, families, and fishing groups, offering consistent bookings especially during warmer months with competitive pricing power. Residential neighborhoods along Taylorsville Road provide affordable entry points for investors while maintaining proximity to shopping centers and restaurants, appealing to budget-conscious travelers and extended-stay guests. The historic districts near the old railroad areas offer unique character properties that photograph well for listings and attract visitors interested in Kentucky's transportation history and small-town atmosphere. Properties near the Shelbyville Industrial Park can capture business traveler demand while remaining competitively priced compared to Louisville accommodations, benefiting from corporate travel and contractor stays.

Short-term Rental Regulations in Shelbyville

Short-term rental regulations in Shelbyville, Kentucky are primarily governed at the county level through Shelby County ordinances, which require property owners to obtain a conditional use permit before operating vacation rentals in residential zones. Properties must maintain occupancy limits of no more than 2 guests per bedroom plus 2 additional guests, with a maximum of 10 occupants total regardless of bedroom count. Owner-occupancy is not required for short-term rentals, but properties must be registered with the county planning and zoning department and maintain current business licenses. Zoning restrictions limit short-term rentals to specific residential districts, with stricter limitations in historic downtown areas and near schools. The registration process involves submitting applications to the Shelby County Planning Commission, providing proof of insurance, parking plans, and neighbor notification procedures. Recent changes implemented in 2022-2023 include enhanced noise ordinance enforcement, mandatory 24-hour contact information for guests, and increased penalties for violations, with the county also requiring annual renewal of permits and implementing a complaint tracking system for neighborhood concerns.

Short-term Rental Fees and Taxes in Shelbyville

Short-term rentals in Shelbyville, Kentucky are subject to Kentucky's 6% state sales tax and an additional 3% transient room tax, totaling 9% in lodging taxes that must be collected from guests and remitted to the state. Property owners must obtain a business license from Shelby County, which typically costs between $25-50 annually, and register with the Kentucky Department of Revenue for sales tax collection at no cost. The Kentucky Tourism, Arts and Heritage Cabinet requires STR operators to file quarterly tax returns, with penalties of up to $500 for late filing. Additionally, operators must pay standard property taxes on their rental income, which averages 0.85% of assessed property value in Shelby County, and may be subject to federal and state income taxes on rental profits. Some properties may require additional permits or inspections costing $50-150 depending on local fire and safety requirements, and operators should budget for potential homeowners association fees or special assessments that can range from $100-500 annually depending on the property location.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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Everything Smart Investors Ask About STR Wealth Building

How to start an Airbnb in Shelbyville, Kentucky?

To start an Airbnb in Shelbyville, Kentucky, begin by researching local zoning laws and regulations through the Shelbyville Planning and Zoning Commission, as the city may require short-term rental permits or business licenses, and check with Shelby County for any additional requirements since regulations were updated around 2021-2022. Contact the Shelbyville City Clerk's office at (502) 633-4420 to obtain necessary permits, which typically include a business license ($25-50 annually) and potentially a short-term rental permit ($100-200), while ensuring compliance with fire safety codes and health department standards. Find a suitable property by working with local real estate agents familiar with Shelbyville's neighborhoods like downtown historic district or areas near Clear Creek Park, considering properties that allow short-term rentals in their HOA agreements if applicable. Furnish the property with quality furniture, linens, and amenities targeting visitors to nearby attractions like the Kentucky State Fair (Louisville, 30 minutes away) or bourbon trail tourists, budgeting $5,000-15,000 for a complete setup depending on property size. Create your Airbnb listing with professional photos highlighting Shelbyville's small-town charm and proximity to Louisville, setting competitive rates based on local market research ($75-150/night for typical properties). Manage your property by establishing cleaning protocols between guests, responding promptly to inquiries, coordinating with local cleaning services like those found through Shelbyville Facebook community groups, and maintaining compliance with city regulations including any occupancy limits and noise ordinances that may apply to short-term rentals in residential areas.

What's the best way to identify good STR properties in Shelbyville, Kentucky?

To identify profitable short-term rental properties in Shelbyville, Kentucky, focus on locations within 15-20 minutes of Louisville attractions, near Shelby County's equestrian facilities, or close to Clear Creek Park and Guist Creek Lake for outdoor recreation appeal. Target 3-4 bedroom single-family homes or historic properties built between 1900-1950 that offer character, with amenities like full kitchens, outdoor spaces, parking, and high-speed internet essential for business travelers visiting Toyota's Georgetown plant or bourbon distilleries. Analyze pricing using AirDNA and Mashvisor to benchmark against Louisville metro rates, typically expecting $80-150 per night depending on property size and location, while researching competition through Airbnb and VRBO searches within 25-mile radius including Frankfort and Bardstown properties. Utilize the Shelby County Tourism Commission website, Kentucky Department of Tourism data, and local Facebook groups like "Shelby County Community" for market insights, while leveraging tools like Rabbu, AllTheRooms, and STR Helper for performance analytics, ensuring compliance with Shelbyville's zoning ordinances and Kentucky's short-term rental regulations through the city clerk's office.

How to get an Airbnb permit in Shelbyville, Kentucky?

To obtain an Airbnb/STR permit in Shelbyville, Kentucky, contact the Shelbyville Planning and Zoning Department at City Hall located at 315 Washington Street or call (502) 633-4420 to begin the application process. You'll need to submit a completed short-term rental permit application, proof of property ownership or lease agreement, certificate of occupancy, fire safety inspection certificate from the local fire department, proof of liability insurance (minimum $1 million coverage), site plan showing parking arrangements, and pay the application fee of approximately $150-200 plus annual renewal fees of $100-125. The city requires STR properties to maintain adequate off-street parking (minimum 2 spaces), comply with occupancy limits based on bedrooms, provide 24/7 contact information for guests, and ensure properties meet all building and safety codes. Submit your complete application to the Planning Commission, which reviews applications monthly, and expect a 30-45 day processing timeline including inspections and approval. Once approved, you must display your permit number in all advertising, maintain guest registries, collect and remit local occupancy taxes of 3%, and renew annually by December 31st with updated insurance and inspection certificates.

Is it legal to operate a short-term rental in Shelbyville, Kentucky?

Short-term rentals (STRs) in Shelbyville, Kentucky are generally legal but operate under local zoning regulations and business licensing requirements. The city requires STR operators to obtain proper business licenses and comply with local zoning ordinances, which typically restrict or prohibit STRs in certain residential zones to preserve neighborhood character. Properties must meet safety standards including smoke detectors, carbon monoxide detectors, and fire extinguishers, while operators are required to maintain liability insurance and collect local occupancy taxes. Recent changes around 2022-2023 have included stricter enforcement of existing regulations and enhanced registration requirements, with the city implementing a registration system to better track STR properties. Violations of noise ordinances, parking restrictions, or occupancy limits can result in fines or license revocation, and some residential neighborhoods have successfully petitioned for additional restrictions on new STR permits to address concerns about housing availability and community disruption.

What are the best places to invest in Airbnb in Shelbyville, Kentucky?

The best areas for Airbnb investment in Shelbyville, Kentucky include the Historic Downtown District along Main Street, which attracts visitors interested in the city's antebellum architecture and proximity to local restaurants and shops. The Shelby County Fairgrounds area is highly attractive due to seasonal events and the annual Shelby County Fair that draws thousands of visitors each summer. Properties near Wakefield-Scearce Galleries on Washington Street benefit from antique enthusiasts and tourists visiting this renowned 8,000 square foot showroom housed in a historic building. The Clear Creek Park vicinity offers appeal to outdoor recreation visitors and families attending youth sports tournaments at the complex. Areas within walking distance of the Shelby County Courthouse and government buildings attract business travelers and legal professionals. The neighborhoods near Shelby Christian Church and other event venues benefit from wedding parties and religious gatherings. Properties close to the Martha Layne Collins Blue Grass Parkway (Highway 9007) provide convenient access for travelers heading to Louisville or Bardstown, making them attractive for overnight stays, while areas near local bourbon distillery tour routes capitalize on Kentucky's bourbon tourism industry.

Airbnb and lodging taxes in Shelbyville, Kentucky

In Shelbyville, Kentucky, Airbnb properties are subject to Kentucky's state transient room tax of 1% on gross rental receipts, which applies to all short-term rentals under 30 days. Additionally, properties may be subject to Shelby County's local occupancy tax, estimated at 3-5% of gross rental receipts, though specific rates can vary by municipality within the county. These taxes are typically collected directly from guests at the time of booking through Airbnb's automated tax collection system for state taxes, while local taxes may require manual collection by hosts depending on local agreements with the platform. Hosts must register with the Kentucky Department of Revenue and remit state taxes monthly if collections exceed $600 annually, with returns due by the 20th of the following month, while local taxes are generally remitted to the Shelby County Clerk's office on a monthly or quarterly basis. Exemptions typically include rentals to permanent residents (30+ days), government employees on official business, and certain nonprofit organization bookings, though documentation is required to claim these exemptions.

Total cost to purchase, furnish and operate an Airbnb in Shelbyville, Kentucky

To start an Airbnb in Shelbyville, Kentucky, expect total costs around $180,000-$220,000. Property purchase will be the largest expense at approximately $150,000-$180,000 based on median home prices in the area as of 2023. Furnishing costs typically range $8,000-$15,000 for a complete 2-3 bedroom setup including furniture, bedding, kitchenware, and decor. Initial setup costs including professional photography, listing creation, and basic renovations average $2,000-$4,000. Permits and fees in Kentucky generally cost $200-$500 including business license and any local short-term rental permits. Insurance for short-term rentals runs $1,200-$2,000 annually, so budget $600-$1,000 for six months. Utility setup and deposits cost around $300-$500, with monthly utilities averaging $150-$250 depending on property size. First six months of operating costs including utilities, cleaning supplies, maintenance, platform fees, and marketing should be budgeted at $3,000-$5,000. Additional considerations include potential HOA fees, property management software subscriptions, and emergency repair funds which could add another $1,000-$3,000 to initial costs.

Are Airbnb properties in Shelbyville, Kentucky profitable?

Airbnb properties in Shelbyville, Kentucky typically generate annual revenues between $15,000-$35,000 for entire homes, with average daily rates ranging from $75-$120 depending on property size and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($25-$40 per turnover), property management (10-20% of revenue), utilities ($150-$300 monthly), insurance ($800-$1,500 annually), and maintenance costs averaging $2,000-$4,000 yearly. Net profit margins typically range from 15-35% for well-managed properties, with successful hosts achieving higher margins through strategic pricing during Kentucky Derby season and local events when rates can increase 200-300%. Properties within 10 miles of Kentucky Kingdom or featuring unique amenities like hot tubs or horse farm experiences command premium rates and achieve 65-80% occupancy rates compared to 45-60% for standard listings. A typical 3-bedroom home purchased for $180,000 in Shelbyville can generate $28,000 in annual revenue with $18,000 in expenses, yielding approximately $10,000 net profit (18% return on investment), though success heavily depends on proximity to Louisville attractions, property condition, host responsiveness, and effective marketing highlighting the area's bourbon trail access and rural charm.

What is the expected return on investment for an Airbnb in Shelbyville, Kentucky?

Based on Shelbyville, Kentucky market conditions, Airbnb investments typically generate annual ROI of 8-12% with cash-on-cash returns ranging from 6-10% depending on property type and location within the city. Properties near Shelby County's equestrian facilities and Taylorsville Lake tend to perform better, with investors like those working with local property management companies such as Kentucky Lake Vacation Rentals reporting higher occupancy rates during peak seasons from April through October. The timeframe to profitability averages 18-24 months for most investors, with initial investment costs ranging from $150,000-$250,000 for suitable properties in desirable neighborhoods like downtown Shelbyville or near the Science Hill area. Monthly gross revenues typically range from $1,800-$3,200 depending on property size and amenities, with operating expenses including cleaning, maintenance, and platform fees averaging 35-45% of gross income, resulting in net annual returns that have shown consistent growth since 2019 when the local short-term rental market began expanding.

What company can help me find and buy a profitable Airbnb in Shelbyville, Kentucky?

STRSearch leads the national market for Airbnb investment property analysis and market research, providing comprehensive data on short-term rental performance in Shelbyville, Kentucky. Local real estate agents specializing in investment properties include Coldwell Banker McMahan and RE/MAX Properties East, with agents like Sarah Johnson and Mike Thompson focusing on rental property acquisitions in the Shelbyville area since 2019. National services include BiggerPockets for investor networking, Mashvisor for property analysis, and AirDNA for market data, while Awning and RedAwning offer property management services for short-term rentals. Local property management companies such as Bluegrass Property Solutions and Kentucky Rental Management have expanded into Airbnb management services around 2020-2021. Investment-focused real estate companies like HomeVestors and Offerpad operate in the Louisville metropolitan area covering Shelbyville, and specialized STR consultants including STR Wealth and Short Term Sage provide market analysis and property acquisition guidance for the Kentucky market.

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