Is St. Augustine, Florida Good for Airbnb Investment?

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St. Augustine, Florida market research

St. Augustine, Florida Airbnb Investment Overview

$1,200–$3,500Typical monthly host earnings
8–15%Typical annual ROI
68–72%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in St. Augustine, Florida?

Potentially—St. Augustine, Florida combines visitor demand with long-term real estate upside.

  • Investing in Airbnb properties in St.
  • Augustine, Florida, presents a compelling opportunity, largely driven by the city's robust tourism industry and unique historical appeal.
  • Current market conditions indicate a strong demand for short-term rentals, fueled by a steady influx of tourists drawn to St.
  • Augustine's historic sites, beaches, and cultural events.
  • Property values in desirable areas of St.
  • Augustine have shown appreciation, making real estate a solid long-term asset.
Earnings

How Much Does an Average Airbnb Earn in St. Augustine?

$1,200–$3,500 per month based on location, season, and property quality.

  • Airbnb hosts in St.
  • Augustine, Florida typically earn between $1,200 to $3,500 per month, with properties closer to the historic district and beaches commanding higher rates averaging $150-250 per night compared to $80-150 for properties further from attractions.
  • Seasonal variations show peak earnings during spring break (March-April) and summer months (June-August) when monthly revenues can increase by 40-60% above winter averages.
  • Key factors affecting earnings include proximity to historic attractions like Castillo de San Marcos and St.
  • George Street (properties within walking distance earn 30-50% more), property type (entire homes outperform private rooms by approximately 60%).
  • Data from vacation rental management companies and platforms like AirDNA and Mashvisor consistently show that well-managed properties in prime locations can achieve occupancy rates of 65-80% annually.
ROI Analysis

Airbnb Return on Investment in St. Augustine

Potentially strong—typical annual ROI is 8–15%.

  • Airbnb investments in St.
  • Augustine, Florida typically generate ROI between 8-15% annually, with prime historic district properties achieving the higher end due to tourist demand for authentic colonial experiences.
  • The average daily rate ranges from $120-200 depending on property size and location, with occupancy rates averaging 65-75% year-round thanks to consistent tourism from Flagler College, historic attractions.
  • Payback periods generally span 7-12 years for properties purchased specifically for short-term rental.
  • Compared to traditional long-term rentals yielding 6-9% ROI in the same market, Airbnb properties outperform by 2-6 percentage points but require substantially more active management, higher insurance costs.
  • George Street and the historic core command premium rates but face stricter zoning restrictions, while beach-adjacent properties in Vilano Beach or Anastasia Island offer more regulatory flexibility with strong seasonal performance driving the higher ROI ranges.
Occupancy Rate

Average Airbnb Occupancy Rate in St. Augustine

St. Augustine, Florida averages 68–72% annual occupancy, with seasonal variation.

  • Augustine, Florida maintains an average annual Airbnb occupancy rate of approximately 68-72%, which is notably higher than the national average of around 48-52% and slightly above Florida's state average of 65-68%.
  • The city experiences significant seasonal fluctuations, with peak occupancy rates reaching 85-90% during the high season from March through May and again from September through November.
  • Summer months (June-August) see moderate occupancy of 70-75% despite the heat and humidity, while the lowest occupancy occurs during January and February at around 45-55% when cooler temperatures deter many visitors.
  • The shoulder seasons of late fall and early spring maintain steady rates of 65-70%, benefiting from St.
  • Augustine's year-round appeal as America's oldest city with its historic charm, ghost tours, and cultural events.
  • The city's strong performance compared to national averages is attributed to its unique historical significance, proximity to Jacksonville and Orlando, diverse tourist attractions.
Best Neighborhoods

Best Neighborhoods for Airbnb in St. Augustine

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The Historic District stands as the premier Airbnb investment location in St.
  • George Street, and numerous historic sites, commanding premium nightly rates of $200-400 while attracting high-income tourists seeking authentic experiences.
  • The Lincolnville neighborhood offers excellent value with lower property acquisition costs around $200,000-350,000, strong rental demand from visitors wanting walkable access to downtown attractions.
  • Uptown/North City provides a sweet spot for investors with moderately priced properties ($250,000-450,000) that attract families and groups seeking more space while remaining within 10-15 minutes of major attractions.
  • The Vilano Beach area commands premium pricing ($250-500 per night) due to beachfront proximity and attracts affluent visitors, couples.
  • Davis Shores offers waterfront appeal with canal and Matanzas Bay access, attracting boaters and water enthusiasts while providing competitive rates and strong occupancy from visitors seeking a quieter alternative to downtown.
  • The West Augustine area provides the most affordable entry point for investors with properties under $300,000, attracting budget-conscious travelers and longer-term visitors while still maintaining reasonable proximity to downtown attractions and offering potential for higher cash-on-cash returns due to lower acquisition costs.
Regulations

Short-term Rental Regulations in St. Augustine

Yes, but only where zoning permits short-term rentals and every required license is current.

  • St.
  • Augustine requires short-term rental operators to obtain a business tax receipt and register with the city, with properties limited to a maximum occupancy of two people per bedroom plus two additional guests.
  • The city does not require owner-occupancy for short-term rentals, but properties must be located in areas zoned for residential use or mixed-use districts.
  • Registration involves submitting an application with property details, contact information for a local representative available 24/7, proof of liability insurance, and payment of applicable fees.
  • Recent changes have included stricter enforcement of noise ordinances, enhanced parking requirements mandating one space per bedroom, and increased penalties for violations.
Fees and Taxes

Short-term Rental Fees and Taxes in St. Augustine

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Augustine, Florida are subject to multiple fees and taxes including a 6% Florida state sales tax, a 5% Florida tourist development tax, and a local St.
  • Johns County tourist development tax of 4%, totaling approximately 15% in combined taxes on rental income.
  • Property owners must obtain a business tax receipt from the city costing around $25-50 annually, register with the Florida Department of Revenue for sales tax collection at no cost.
  • Johns County with fees ranging from $100-200 per year.
  • Additional costs include a one-time registration fee of approximately $50-75 with the county, potential homeowner association fees if applicable.
  • Some properties may also be subject to special assessment districts or community development district fees varying by location, and owners must remit collected taxes monthly to the state.
Common questions

St. Augustine, Florida Airbnb investment FAQs

How to start an Airbnb in St. Augustine, Florida?

To start an Airbnb in St.

Launch checklist

  • Augustine, Florida, begin by researching local regulations as the city requires short term rental operators to obtain a Conditional Use Permit through the Planning and Building Department.
  • Contact St.
  • Johns County for additional county level permits and ensure compliance with Florida Department of Revenue requirements for collecting tourist development taxes (6% in St.
  • Johns County).
  • Find a suitable property in residential zones that allow short term rentals, focusing on areas like the Historic District or Anastasia Island where vacation rentals are more accepted, with typical investment properties ranging from $300,000 to 600,000.
  • Furnish the space with coastal themed decor reflecting St.
  • Augustine's historic charm, including essential amenities like WiFi, air conditioning, full kitchen, quality linens, and local guidebooks, budgeting $15,000 to 25,000 for complete furnishing.
  • List your property on Airbnb, VRBO, and Booking.com with professional photography highlighting proximity to attractions like Castillo de San Marcos and historic St.
What's the best way to identify good STR properties in St. Augustine, Florida?

To identify profitable short term rental properties in St.

What to prioritize

  • Augustine, Florida, focus on locations within walking distance of historic attractions like Castillo de San Marcos, St.
  • George Street, and the historic district, or properties near beaches such as St.
  • Augustine Beach and Anastasia State Park, as these areas command premium nightly rates of $150 to 300+ during peak season.
  • Target properties with 2 to 4 bedrooms, historic charm or coastal themes, parking availability, and outdoor spaces like patios or balconies that enhance guest experience.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue exceeds long term rental income by 40 to 60%, typically requiring purchase prices under $400,000 for optimal ROI in this market.
  • Research competition by analyzing similar properties within a 1 mile radius on Airbnb and VRBO, noting occupancy rates, pricing strategies, and guest reviews to identify gaps in amenities or service.
  • Utilize St.
  • Augustine specific resources including the St.
How to get an Airbnb permit in St. Augustine, Florida?

To obtain an Airbnb/STR permit in St.

Documents and approvals

  • Augustine, Florida, you must first apply through the City of St.
  • Augustine Planning and Building Department located at 75 King Street, submitting a completed Short Term Rental Registration application along with required documents including a copy of your deed or lease agreement, floor plan showing maximum occupancy.
  • The city requires properties to be owner occupied or have an on site manager, maintain a maximum occupancy of 2 people per bedroom plus 2 additional guests, provide adequate parking (1 space per bedroom).
  • The approval process typically takes 30 to 45 days after submission of complete application materials, during which time the city will conduct an inspection to ensure compliance with fire safety codes, building codes, and occupancy limits.
  • Once approved, you must display your permit number in all advertising, maintain a guest registry, and ensure quiet hours are observed between 10 PM and 8 AM.
Is it legal to operate a short-term rental in St. Augustine, Florida?

Short term rentals (STRs) are legal in St.

Core operating requirements

  • Augustine, Florida, but operate under specific regulations established by the city.
  • The city requires STR operators to obtain a business tax receipt and comply with zoning restrictions, with STRs generally permitted in residential areas but subject to occupancy limits and parking requirements.
  • St.
  • Augustine has implemented noise ordinances and requires properties to have a local contact person available 24/7 for any issues.
  • The city prohibits STRs in certain historic districts and areas zoned specifically for single family residential use only.
  • Recent changes around 2019 to 2021 included stricter enforcement of existing regulations and enhanced penalties for violations, with the city requiring annual renewals of permits and conducting more frequent inspections.
  • Properties must also comply with fire safety codes and maintain liability insurance, while operators face restrictions on the number of guests and vehicles allowed per property.
What are the best places to invest in Airbnb in St. Augustine, Florida?

The most lucrative Airbnb investment areas in St.

Areas to research

  • Augustine, Florida include the Historic District, particularly around St.
  • George Street and the Castillo de San Marcos area, which attracts millions of tourists annually due to its colonial architecture, ghost tours, and proximity to attractions like the Fountain of Youth and historic churches.
  • The Lincolnville neighborhood offers excellent value with its historic charm and walkability to downtown attractions while maintaining lower property costs.
  • The Anastasia Island area, especially near St.
  • Augustine Beach and Anastasia State Park, appeals to beach goers and families seeking coastal experiences combined with historic tourism.
  • The Davis Shores waterfront district provides upscale vacation rental opportunities with marina access and water views, attracting boaters and luxury travelers.
  • The Uptown/San Marco area offers good investment potential due to its proximity to Flagler College, attracting visiting families and alumni, while also being close enough to downtown for tourist appeal.
  • These areas benefit from St.
Airbnb and lodging taxes in St. Augustine, Florida

In St.

Taxes and filing responsibilities

  • Augustine, Florida, Airbnb hosts must collect and remit several lodging taxes including the Florida state sales tax of 6%, the St.
  • Johns County tourist development tax of 5%, and the City of St.
  • Augustine bed tax of 3%, totaling approximately 14% in combined taxes on short term rental stays of six months or less.
  • The Florida Department of Revenue requires hosts to register for a sales tax permit and file monthly returns by the 20th of the following month, while the St.
  • Johns County Clerk of Courts collects the tourist development tax with quarterly filings due by the last day of the month following each quarter.
  • The City of St.
  • Augustine bed tax is collected by the city's finance department with monthly remittance required by the 20th of the following month.
  • Airbnb may collect and remit these taxes automatically through their platform for participating jurisdictions as of 2018, but hosts remain ultimately responsible for compliance and should verify collection with local tax authorities.
Total cost to purchase, furnish and operate an Airbnb in St. Augustine, Florida

Starting an Airbnb in St.

Cost breakdown

  • Augustine, Florida requires approximately $380,000 to $450,000 in total initial investment.
  • Property purchase costs average $320,000 to $380,000 for a median 2 to 3 bedroom home suitable for short term rentals in desirable areas near the historic district or beaches.
  • Furnishing costs range $15,000 to $25,000 including beds, linens, kitchen essentials, living room furniture, outdoor seating, and décor to create an appealing vacation atmosphere.
  • Initial setup expenses total $3,000 to $5,000 covering professional photography, listing creation, welcome materials, and basic amenities like toiletries and coffee.
  • Permits and fees include a $150 business tax receipt, $200 to $500 short term rental permit, and potential HOA approval costs of $100 to $300.
  • Insurance premiums for short term rental coverage cost $2,000 to $3,500 annually, with the first year paid upfront.
  • Utility deposits and connections require $500 to $800 for electricity, water, internet, and cable services.
  • First six months operating costs include $1,800 to $2,400 for utilities, $600 to $1,200 for cleaning services between guests, $1,000 to $2,000 for maintenance and supplies, $2,000 to $3,000 for platform fees and marketing, and $1,500 to $2,500 for property management if outsourced.
Are Airbnb properties in St. Augustine, Florida profitable?

Airbnb properties in St.

Profitability indicators

  • Augustine, Florida demonstrate strong profitability potential with average annual revenues ranging from $35,000 to $65,000 for well positioned properties, driven by the city's year round tourism appeal and historic attractions.
  • A typical 2 bedroom historic district property generates approximately $3,200 to $4,800 monthly during peak seasons (March August, October November) and $1,800 to $2,500 during slower periods, with occupancy rates averaging 70 to 85% annually.
  • Operating expenses typically consume 40 to 50% of gross revenue, including cleaning fees ($75 to $125 per turnover), property management (15 to 25%), utilities ($150 to $250 monthly), insurance ($2,000 to $3,500 annually), and maintenance costs.
  • Properties within walking distance of historic attractions like Castillo de San Marcos and St.
  • George Street command premium rates of $180 to $350 per night, while those near beaches like Vilano Beach average $150 to $280 nightly.
  • Successful operators like those managing properties through companies such as RedAwning and Vacasa report net profit margins of 25 to 35% after all expenses, with properties featuring historic charm, modern amenities, and prime locations showing the highest returns.
  • Key success factors include professional photography, dynamic pricing strategies, maintaining 4.8+ star ratings, and capitalizing on St.
  • Augustine's event calendar including the Nights of Lights festival which can drive rates 50 to 100% above normal winter pricing.
What is the expected return on investment for an Airbnb in St. Augustine, Florida?

Based on St.

Return planning figures

  • Augustine, Florida market data, Airbnb investments typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 15% depending on property location and management efficiency.
  • Properties near the historic district and beaches command premium rates of $150 to 300 per night with 65 to 75% occupancy rates, while suburban properties average $100 to 180 per night with 55 to 65% occupancy.
  • Initial investment recovery typically occurs within 6 to 8 years for well positioned properties, with monthly gross revenues of $3,000 to 6,500 for 2 to 3 bedroom units.
  • Companies like RedAwning and Vacasa report that St.
  • Augustine properties purchased in 2019 to 2021 have shown consistent performance, with the strongest returns coming from properties within 2 miles of Castillo de San Marcos and St.
  • Augustine Beach, where investors can expect to reach profitability within 18 to 24 months after accounting for startup costs, furnishing, and initial marketing expenses.
What company can help me find and buy a profitable Airbnb in St. Augustine, Florida?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors in St.

Companies and resources

  • Augustine, Florida, offering comprehensive market analysis and property recommendations.
  • Local real estate agents like The Kessler Collection Real Estate and Berkshire Hathaway HomeServices Florida Network Realty have extensive knowledge of St.
  • Augustine's vacation rental market and can identify properties with strong Airbnb potential.
  • Awning provides nationwide Airbnb property management and investment services, including property acquisition assistance in the St.
  • Augustine market since 2016.
  • RedAwning offers both property management and investment consultation services for vacation rental properties throughout Florida's historic coast.
  • Local companies like Ancient City Property Management and First Coast Property Management have been serving St.
  • Augustine investors since the early 2010s, providing market insights and property identification services.

How Smart Investors Build Wealth

Through Data-Driven STRs (Real Results)

From first-time investors to seasoned pros, see how our commitment to comprehensive data analysis led to unparalleled investment victories.

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Thanks to John's expert guidance, I made my first real estate and Airbnb investment a massive success, with consistent positive cash flow and an exceptional return on investment!

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
275+
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