Is St. Michaels, Maryland Good for Airbnb Investment?

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St. Michaels, Maryland Airbnb Investment Overview

Is Airbnb a Good Investment in St. Michaels, Maryland?

Investing in Airbnb properties in St. Michaels, Maryland, presents a promising opportunity, largely due to its appeal as a charming waterfront destination. Current market conditions show a consistent demand for short-term rentals, fueled by steady tourism trends. Visitors are drawn to St. Michaels for its historic charm, maritime activities, boutique shops, and culinary scene, ensuring a reliable stream of potential renters throughout the year, especially during peak seasons like summer and fall. Property values in St. Michaels are generally stable and have shown a tendency for appreciation, reflecting the town's desirability and limited inventory. This makes for attractive investment potential, as properties can generate solid rental income while also appreciating in value over the long term.

How Much Does an Average Airbnb Earn in St. Michaels?

Based on available market data and rental performance metrics, Airbnb properties in St. Michaels, Maryland typically generate between $2,800 to $6,500 in monthly revenue, with waterfront properties and those near the historic downtown commanding premium rates of $250-450 per night during peak season. Seasonal variations are significant, with summer months (June through August) producing 60-80% higher revenues than winter periods, while spring and fall shoulder seasons maintain moderate performance due to the area's appeal for romantic getaways and fall foliage tourism. Properties experience occupancy rates averaging 65-75% during peak season and 35-50% in off-season months, with annual gross revenues typically ranging from $35,000 to $75,000 for well-managed listings. Key factors affecting earnings include proximity to the waterfront and marina, property size and amenities, professional photography and listing optimization, responsive host communication, and seasonal pricing strategies that capitalize on weekend demand from Baltimore and Washington DC metropolitan areas. Revenue performance is also influenced by local events such as boat shows and festivals, competition density, and the property's ability to accommodate couples versus larger groups, with romantic waterfront cottages often outperforming larger family-oriented rentals on a per-bedroom basis.

Airbnb Return on Investment in St. Michaels

Airbnb investments in St. Michaels, Maryland typically generate ROI between 8-12% annually, with waterfront and historic district properties achieving the higher end of this range due to the town's appeal as a Chesapeake Bay destination and its proximity to Washington D.C. and Baltimore markets. The average payback period for initial investment ranges from 7-10 years, depending on property acquisition costs which average $400,000-$800,000 for suitable vacation rental properties in desirable locations. Peak season occupancy rates during summer months and fall foliage season often reach 75-85%, with average daily rates of $200-$350 for well-appointed properties, while off-season rates drop to $120-$180 with 40-50% occupancy. Compared to long-term rentals in St. Michaels, which typically yield 6-8% annually with monthly rents of $1,800-$2,800 for similar properties, short-term rentals can generate 30-50% higher gross income but require significantly more active management, higher operating expenses including cleaning fees, maintenance, and marketing costs that typically consume 35-45% of gross revenue versus 25-30% for traditional rentals.

Average Airbnb Occupancy Rate in St. Michaels

St. Michaels, Maryland typically experiences average Airbnb occupancy rates of approximately 65-70% annually, with significant seasonal variations that peak during summer months (June through August) at 85-90% occupancy due to its popularity as a Chesapeake Bay waterfront destination. Spring and fall shoulder seasons maintain moderate occupancy rates around 60-65%, while winter months drop to 35-45% as tourism declines with colder weather and reduced boating activities. The town's occupancy rates generally exceed Maryland's statewide average of 60-62% and surpass the national Airbnb average of 48-52%, primarily due to St. Michaels' unique appeal as a historic maritime town with premium waterfront properties, boutique shopping, fine dining, and proximity to major metropolitan areas like Baltimore and Washington D.C. Peak demand occurs during summer weekends, crab season, and special events like the annual Antique and Classic Boat Festival, often achieving near 100% occupancy during these periods, while the town's limited inventory of short-term rentals and strong repeat visitor base help maintain higher-than-average rates compared to less specialized markets.

Best Neighborhoods for Airbnb in St. Michaels

The most lucrative Airbnb neighborhoods in St. Michaels center around the historic downtown waterfront district, where properties command premium rates due to walkability to the Chesapeake Bay Maritime Museum, fine dining restaurants, and boutique shopping, attracting affluent tourists willing to pay $200-400 per night for authentic colonial charm. The Talbot Street corridor offers excellent investment potential with its tree-lined streets of restored 18th and 19th-century homes that appeal to history enthusiasts and romantic getaway seekers, while maintaining lower acquisition costs than waterfront properties. The Navy Point area provides strong returns due to its secluded residential feel combined with water views and easy access to sailing activities, drawing boating enthusiasts and families seeking peaceful retreats. The Cherry Street neighborhood attracts investors for its blend of historic character and modern amenities, positioning properties to capture both leisure travelers and corporate guests visiting nearby businesses. The Carpenter Street district offers emerging opportunities with Victorian-era homes that can be renovated for the growing market of Instagram-focused millennials seeking photogenic accommodations. Properties near the St. Michaels Harbor provide consistent bookings year-round due to proximity to yacht clubs and seasonal festivals, while the residential areas around Seymour Avenue offer family-friendly rentals that capture the overflow from downtown properties during peak summer and fall seasons.

Short-term Rental Regulations in St. Michaels

St. Michaels, Maryland requires short-term rental operators to obtain a business license and comply with Talbot County's rental regulations, which typically include registration with the county and payment of applicable fees around $100-200 annually. Properties are generally limited to occupancy based on bedroom count plus two additional guests, with most rentals capped at 8-10 occupants maximum. Owner-occupancy is not required for short-term rentals, but properties must meet safety standards including smoke detectors, carbon monoxide detectors, and fire extinguishers. Zoning restrictions generally permit short-term rentals in residential areas, though some historic district properties may face additional review requirements given St. Michaels' historic designation. The registration process involves submitting an application to Talbot County with property details, emergency contact information, and proof of liability insurance, typically requiring $1 million in coverage. Recent changes have included stricter noise ordinances and parking requirements, with violations potentially resulting in fines of $500-1000, and the town has implemented a complaint tracking system to monitor problematic properties, though a formal permit cap has not been established as of recent years.

Short-term Rental Fees and Taxes in St. Michaels

Short-term rentals in St. Michaels, Maryland are subject to several fees and taxes including a 6% Maryland state sales tax, a 5% state accommodations tax, and Talbot County's 3% local accommodations tax for a combined lodging tax rate of approximately 14%. The Town of St. Michaels requires a short-term rental permit with an annual fee of approximately $150-200, plus an initial registration fee of around $50-75. Property owners must also obtain a Talbot County rental license costing approximately $100-150 annually. Additional costs include a one-time fire safety inspection fee of roughly $75-100, and properties may be subject to local business personal property taxes. Some properties may also need to pay impact fees or utility connection fees ranging from $200-500 depending on the specific location and services required, with total annual compliance costs typically ranging from $400-800 per property excluding the percentage-based accommodation taxes collected from guests.

Is Airbnb a Good Investment in St. Michaels, Maryland?

Investing in Airbnb properties in St. Michaels, Maryland, presents a promising opportunity, largely due to its appeal as a charming waterfront destination. Current market conditions show a consistent demand for short-term rentals, fueled by steady tourism trends. Visitors are drawn to St. Michaels for its historic charm, maritime activities, boutique shops, and culinary scene, ensuring a reliable stream of potential renters throughout the year, especially during peak seasons like summer and fall. Property values in St. Michaels are generally stable and have shown a tendency for appreciation, reflecting the town's desirability and limited inventory. This makes for attractive investment potential, as properties can generate solid rental income while also appreciating in value over the long term.

How Much Does an Average Airbnb Earn in St. Michaels?

Based on available market data and rental performance metrics, Airbnb properties in St. Michaels, Maryland typically generate between $2,800 to $6,500 in monthly revenue, with waterfront properties and those near the historic downtown commanding premium rates of $250-450 per night during peak season. Seasonal variations are significant, with summer months (June through August) producing 60-80% higher revenues than winter periods, while spring and fall shoulder seasons maintain moderate performance due to the area's appeal for romantic getaways and fall foliage tourism. Properties experience occupancy rates averaging 65-75% during peak season and 35-50% in off-season months, with annual gross revenues typically ranging from $35,000 to $75,000 for well-managed listings. Key factors affecting earnings include proximity to the waterfront and marina, property size and amenities, professional photography and listing optimization, responsive host communication, and seasonal pricing strategies that capitalize on weekend demand from Baltimore and Washington DC metropolitan areas. Revenue performance is also influenced by local events such as boat shows and festivals, competition density, and the property's ability to accommodate couples versus larger groups, with romantic waterfront cottages often outperforming larger family-oriented rentals on a per-bedroom basis.

Airbnb Return on Investment in St. Michaels

Airbnb investments in St. Michaels, Maryland typically generate ROI between 8-12% annually, with waterfront and historic district properties achieving the higher end of this range due to the town's appeal as a Chesapeake Bay destination and its proximity to Washington D.C. and Baltimore markets. The average payback period for initial investment ranges from 7-10 years, depending on property acquisition costs which average $400,000-$800,000 for suitable vacation rental properties in desirable locations. Peak season occupancy rates during summer months and fall foliage season often reach 75-85%, with average daily rates of $200-$350 for well-appointed properties, while off-season rates drop to $120-$180 with 40-50% occupancy. Compared to long-term rentals in St. Michaels, which typically yield 6-8% annually with monthly rents of $1,800-$2,800 for similar properties, short-term rentals can generate 30-50% higher gross income but require significantly more active management, higher operating expenses including cleaning fees, maintenance, and marketing costs that typically consume 35-45% of gross revenue versus 25-30% for traditional rentals.

Average Airbnb Occupancy Rate in St. Michaels

St. Michaels, Maryland typically experiences average Airbnb occupancy rates of approximately 65-70% annually, with significant seasonal variations that peak during summer months (June through August) at 85-90% occupancy due to its popularity as a Chesapeake Bay waterfront destination. Spring and fall shoulder seasons maintain moderate occupancy rates around 60-65%, while winter months drop to 35-45% as tourism declines with colder weather and reduced boating activities. The town's occupancy rates generally exceed Maryland's statewide average of 60-62% and surpass the national Airbnb average of 48-52%, primarily due to St. Michaels' unique appeal as a historic maritime town with premium waterfront properties, boutique shopping, fine dining, and proximity to major metropolitan areas like Baltimore and Washington D.C. Peak demand occurs during summer weekends, crab season, and special events like the annual Antique and Classic Boat Festival, often achieving near 100% occupancy during these periods, while the town's limited inventory of short-term rentals and strong repeat visitor base help maintain higher-than-average rates compared to less specialized markets.

Best Neighborhoods for Airbnb in St. Michaels

The most lucrative Airbnb neighborhoods in St. Michaels center around the historic downtown waterfront district, where properties command premium rates due to walkability to the Chesapeake Bay Maritime Museum, fine dining restaurants, and boutique shopping, attracting affluent tourists willing to pay $200-400 per night for authentic colonial charm. The Talbot Street corridor offers excellent investment potential with its tree-lined streets of restored 18th and 19th-century homes that appeal to history enthusiasts and romantic getaway seekers, while maintaining lower acquisition costs than waterfront properties. The Navy Point area provides strong returns due to its secluded residential feel combined with water views and easy access to sailing activities, drawing boating enthusiasts and families seeking peaceful retreats. The Cherry Street neighborhood attracts investors for its blend of historic character and modern amenities, positioning properties to capture both leisure travelers and corporate guests visiting nearby businesses. The Carpenter Street district offers emerging opportunities with Victorian-era homes that can be renovated for the growing market of Instagram-focused millennials seeking photogenic accommodations. Properties near the St. Michaels Harbor provide consistent bookings year-round due to proximity to yacht clubs and seasonal festivals, while the residential areas around Seymour Avenue offer family-friendly rentals that capture the overflow from downtown properties during peak summer and fall seasons.

Short-term Rental Regulations in St. Michaels

St. Michaels, Maryland requires short-term rental operators to obtain a business license and comply with Talbot County's rental regulations, which typically include registration with the county and payment of applicable fees around $100-200 annually. Properties are generally limited to occupancy based on bedroom count plus two additional guests, with most rentals capped at 8-10 occupants maximum. Owner-occupancy is not required for short-term rentals, but properties must meet safety standards including smoke detectors, carbon monoxide detectors, and fire extinguishers. Zoning restrictions generally permit short-term rentals in residential areas, though some historic district properties may face additional review requirements given St. Michaels' historic designation. The registration process involves submitting an application to Talbot County with property details, emergency contact information, and proof of liability insurance, typically requiring $1 million in coverage. Recent changes have included stricter noise ordinances and parking requirements, with violations potentially resulting in fines of $500-1000, and the town has implemented a complaint tracking system to monitor problematic properties, though a formal permit cap has not been established as of recent years.

Short-term Rental Fees and Taxes in St. Michaels

Short-term rentals in St. Michaels, Maryland are subject to several fees and taxes including a 6% Maryland state sales tax, a 5% state accommodations tax, and Talbot County's 3% local accommodations tax for a combined lodging tax rate of approximately 14%. The Town of St. Michaels requires a short-term rental permit with an annual fee of approximately $150-200, plus an initial registration fee of around $50-75. Property owners must also obtain a Talbot County rental license costing approximately $100-150 annually. Additional costs include a one-time fire safety inspection fee of roughly $75-100, and properties may be subject to local business personal property taxes. Some properties may also need to pay impact fees or utility connection fees ranging from $200-500 depending on the specific location and services required, with total annual compliance costs typically ranging from $400-800 per property excluding the percentage-based accommodation taxes collected from guests.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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How to start an Airbnb in St. Michaels, Maryland?

To start an Airbnb in St. Michaels, Maryland, begin by researching local zoning laws and regulations through the Talbot County Planning and Zoning Department, as St. Michaels requires short-term rental properties to comply with county ordinances that typically mandate properties be owner-occupied or meet specific criteria for non-owner occupied rentals. Obtain necessary permits including a Talbot County business license, state sales tax license from the Maryland Comptroller, and potentially a special exception permit if your property doesn't meet standard zoning requirements. Find a suitable property in St. Michaels' historic district or waterfront areas, ensuring it meets fire safety codes and has adequate parking as required by local ordinances. Furnish the property with quality amenities that reflect the town's maritime charm and historic character, including essentials like linens, kitchen supplies, WiFi, and local guidebooks featuring attractions like the Chesapeake Bay Maritime Museum and historic walking tours. List your property on Airbnb and other platforms with professional photography highlighting St. Michaels' scenic waterfront location and proximity to sailing, dining, and antiquing. Manage your rental by establishing cleaning protocols, coordinating with local cleaning services, setting competitive rates based on seasonal demand (peak summer months and fall foliage season), responding promptly to guest inquiries, and maintaining compliance with Talbot County's occupancy limits and noise ordinances while collecting and remitting the required 6% Maryland sales tax plus any applicable local taxes.

What's the best way to identify good STR properties in St. Michaels, Maryland?

To identify profitable short-term rental properties in St. Michaels, Maryland, focus on waterfront or water-view locations within walking distance of the historic downtown area, Chesapeake Bay Maritime Museum, and popular restaurants like Town Dock Restaurant. Target properties built after 1950 with 2-4 bedrooms, updated kitchens, outdoor spaces like decks or patios, parking availability, and nautical or colonial charm that appeals to weekend getaway seekers from Baltimore and Washington DC metro areas. Analyze pricing by researching comparable Airbnb listings in the $150-400 nightly range during peak summer and fall seasons, with particular attention to properties near Miles River and Navy Point. Conduct competition research by monitoring occupancy rates of existing STRs on platforms like AirDNA and noting gaps in luxury amenities or unique property types like historic homes or waterfront cottages. Utilize tools such as Mashvisor for rental yield analysis, STR Helper for market data specific to Talbot County, and local resources including the Talbot County tourism board data, St. Michaels Business Association insights, and real estate agents familiar with the Eastern Shore vacation rental market to identify properties that can capitalize on the town's appeal as a Chesapeake Bay sailing destination and romantic weekend retreat location.

How to get an Airbnb permit in St. Michaels, Maryland?

To obtain an Airbnb/STR permit in St. Michaels, Maryland, you must first contact the Town of St. Michaels Planning and Zoning Department at Town Hall located at 300 Mill Street to submit an application for a Short-Term Rental License. Required documents typically include a completed application form, proof of property ownership or lease agreement, certificate of occupancy, floor plan showing maximum occupancy, proof of liability insurance (minimum $1 million), contact information for a local property manager if you're not local, and a site plan. The application fee is approximately $200-300 with an annual renewal fee of around $150-200. You must also comply with specific St. Michaels requirements including maximum occupancy limits based on bedrooms and square footage, designated parking spaces, noise ordinance compliance, and maintaining the property's residential character. The property must pass a safety inspection checking smoke detectors, carbon monoxide detectors, fire extinguishers, and emergency egress routes. The review process typically takes 30-60 days from submission of a complete application, and you may need to attend a Planning Commission meeting if there are any concerns. Once approved, you'll receive your STR permit which must be renewed annually, and you're required to collect and remit local hotel taxes of approximately 3-5% to Talbot County.

Is it legal to operate a short-term rental in St. Michaels, Maryland?

Short-term rentals (STRs) are legal in St. Michaels, Maryland, but operate under Talbot County's zoning regulations and the town's municipal ordinances. The town requires STR operators to obtain proper permits and comply with safety requirements including smoke detectors, carbon monoxide detectors, and occupancy limits. Properties must maintain residential character and cannot be used for events or commercial gatherings that would disturb neighbors. Parking requirements typically mandate one space per bedroom, and properties in certain historic districts may face additional restrictions to preserve the town's colonial character. Recent changes around 2019-2021 included stricter enforcement of noise ordinances and enhanced permit requirements following complaints about party houses disrupting the quiet residential nature of this historic waterfront community. STRs are generally prohibited in areas zoned exclusively for single-family residential use without special permits, and operators must collect and remit state and local taxes including Maryland's 6% sales tax and Talbot County's 5% accommodation tax.

What are the best places to invest in Airbnb in St. Michaels, Maryland?

The most attractive areas for Airbnb investment in St. Michaels, Maryland are the Historic Downtown District along Talbot Street and the Harbor area, which offer prime waterfront access and proximity to the Chesapeake Bay Maritime Museum, restaurants, and boutique shopping that draw tourists year-round. The Fogg Cove and Navy Point neighborhoods are highly desirable due to their scenic water views and upscale residential character, attracting visitors seeking luxury accommodations for romantic getaways and sailing enthusiasts. The area near the St. Michaels Marina and Harbour Inn is particularly lucrative as it caters to boating tourists and those attending events at the Chesapeake Bay Maritime Museum, while properties along Green Street and Carpenter Street benefit from walkability to restaurants like 208 Talbot and proximity to the Miles River for water activities. The residential areas surrounding the St. Michaels Museum at St. Mary's Square attract cultural tourists and provide a quieter alternative while maintaining easy access to downtown attractions, making them ideal for families and couples seeking authentic Eastern Shore experiences during peak seasons from April through October.

Airbnb and lodging taxes in St. Michaels, Maryland

Airbnb properties in St. Michaels, Maryland are subject to multiple lodging taxes including the Maryland state sales tax of 6%, Talbot County's hotel/motel tax of 5%, and potentially St. Michaels municipal lodging tax of approximately 3-5%. These taxes totaling roughly 14-16% are typically collected by Airbnb directly from guests at the time of booking for properties enrolled in Airbnb's tax collection service, which began around 2017-2018 in Maryland. For hosts not using Airbnb's collection service, they must register with the Maryland Comptroller's office and Talbot County to collect and remit taxes monthly or quarterly depending on volume, with returns due by the 20th of the following month. Hosts must obtain a Maryland sales tax license and may need local business licenses from St. Michaels and Talbot County. Exemptions typically apply to stays exceeding 30 consecutive days which are considered long-term rentals rather than transient lodging, and some jurisdictions exempt rentals of owner-occupied properties with fewer than 3 rooms, though specific exemption criteria vary by locality and hosts should verify current requirements with each taxing authority.

Total cost to purchase, furnish and operate an Airbnb in St. Michaels, Maryland

To start an Airbnb in St. Michaels, Maryland, expect total costs around $650,000-$750,000. Property purchase represents the largest expense at approximately $550,000-$650,000 for a median waterfront or historic district property suitable for short-term rentals. Furnishing costs typically range $25,000-$35,000 for a complete 2-3 bedroom setup including quality furniture, linens, kitchen essentials, and decor that appeals to tourists visiting this Chesapeake Bay destination. Initial setup costs including professional photography, listing creation, welcome materials, and basic amenities total around $3,000-$5,000. Permits and fees in Talbot County include short-term rental license ($200-$500), business license ($100-$300), and potential zoning compliance costs ($500-$1,500). Insurance for short-term rentals runs $2,000-$4,000 annually, with commercial coverage recommended given St. Michaels' tourist activity. Utilities including electricity, water, internet, cable, and trash service average $300-$500 monthly. First six months operating costs encompass utilities ($1,800-$3,000), Airbnb service fees (3% of bookings), cleaning services ($100-$150 per turnover), maintenance reserves ($2,000-$3,000), marketing ($1,000), and supplies/restocking ($1,500-$2,500), totaling approximately $15,000-$25,000 depending on occupancy rates and seasonal demand in this popular Eastern Shore destination.

Are Airbnb properties in St. Michaels, Maryland profitable?

Airbnb properties in St. Michaels, Maryland demonstrate strong profitability potential with average daily rates ranging from $150-300 depending on property size and waterfront proximity, generating annual revenues of $25,000-65,000 for well-managed properties with 60-70% occupancy rates. Operating expenses typically include 25-30% for cleaning and maintenance, 3% Airbnb service fees, 8-12% property management if outsourced, plus utilities, insurance, and supplies totaling approximately 45-55% of gross revenue, resulting in net profit margins of 45-55% before taxes and mortgage payments. Success factors include waterfront or historic district locations, professional photography, responsive guest communication, and seasonal pricing strategies that capitalize on peak summer months and fall foliage season when rates can increase 40-60%. Properties near the Chesapeake Bay Maritime Museum and downtown historic area consistently outperform suburban locations, with luxury waterfront homes achieving $400+ nightly rates during peak weekends, while modest 2-bedroom properties still maintain healthy $35,000-45,000 annual revenues with profit margins around 40-50% when properly managed and marketed to the Washington DC metropolitan area visitor base.

What is the expected return on investment for an Airbnb in St. Michaels, Maryland?

Airbnb investments in St. Michaels, Maryland typically generate annual ROI of 12-18% due to the town's prime Chesapeake Bay waterfront location and strong tourism demand from Baltimore and Washington DC metro areas. Cash-on-cash returns generally range from 8-14% annually, with waterfront properties commanding premium rates of $200-400 per night during peak summer months and $120-250 during shoulder seasons. Properties within walking distance of the historic downtown district and marina typically achieve 65-75% occupancy rates, while those requiring short drives see 55-65% occupancy. Initial profitability usually occurs within 18-24 months for well-positioned properties, with full investment recovery typically achieved in 6-8 years. The market benefits from consistent demand driven by sailing enthusiasts, weekend getaways from major metropolitan areas, and the town's reputation as a premier Eastern Shore destination, though seasonal fluctuations mean 60-70% of annual revenue is generated between May and October.

What company can help me find and buy a profitable Airbnb in St. Michaels, Maryland?

STRSearch is a leading national platform that specializes in identifying profitable short-term rental investment opportunities in St. Michaels, Maryland, providing comprehensive market analysis and property recommendations. Local real estate agents like those at Coldwell Banker Chesapeake Real Estate and Long & Foster Real Estate have extensive knowledge of the St. Michaels market and can identify properties with strong Airbnb potential near the waterfront and historic district. RedAwning and Awning offer national short-term rental investment services that analyze St. Michaels' tourism patterns and seasonal demand. Local property management companies such as Chesapeake Bay Vacation Rentals and Talbot County property managers provide turnkey Airbnb setup and management services. AirDNA and Mashvisor offer data analytics specifically for short-term rental investments, helping investors evaluate St. Michaels properties based on occupancy rates and revenue potential. BiggerPockets connects investors with local St. Michaels real estate professionals experienced in vacation rental properties, while Roofstock and Arrived Homes occasionally feature Eastern Shore Maryland properties suitable for Airbnb conversion. Local mortgage brokers familiar with investment properties in Talbot County, such as those at Bay Capital Mortgage and regional banks like Shore United Bank, can facilitate financing for Airbnb investments in this popular Chesapeake Bay destination.

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