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Find Your Airbnb InvestmentInvesting in Airbnb properties in Sunbright, Tennessee, presents a unique opportunity, largely driven by its appeal as a quiet, scenic getaway near natural attractions like the Big South Fork National River and Recreation Area. Current market conditions in Sunbright likely feature more affordable property values compared to larger urban centers, which can lower the initial investment barrier. Tourism trends in the area are often linked to outdoor recreation, attracting visitors seeking cabins or rural retreats. While this provides a steady, niche demand, it may also lead to seasonal fluctuations in occupancy. The investment potential hinges on effectively marketing to this demographic and managing properties that offer the desired amenities for nature-focused tourism.
Based on available market data and regional analysis, Airbnb properties in Sunbright, Tennessee typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,600 per month depending on property size and amenities. Seasonal variations show peak earnings during summer months (June through August) when revenues can increase by 40-60% due to outdoor recreation activities around Big South Fork National River and Recreation Area, while winter months typically see a 25-35% decrease in bookings. Spring and fall shoulder seasons maintain moderate occupancy rates with revenues hovering near the annual average. Key factors affecting earnings include proximity to outdoor attractions like hiking trails and water activities, property size (with 2-3 bedroom cabins performing best), amenities such as hot tubs or fire pits, and overall property condition and cleanliness ratings. The rural location and limited hotel options in the area create favorable conditions for short-term rentals, though hosts must account for higher cleaning and maintenance costs due to the outdoor-focused guest demographic. Average occupancy rates range from 45-65% annually, with successful properties achieving occupancy rates above 70% during peak seasons through competitive pricing and strong guest reviews.
Airbnb investments in Sunbright, Tennessee typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the area's rural location and limited tourist infrastructure. The small mountain community sees seasonal demand primarily from outdoor enthusiasts visiting nearby Obed Wild and Scenic River and Frozen Head State Park, resulting in occupancy rates around 45-55% annually with average daily rates of $75-95 for modest cabins or homes. This performance generally underperforms compared to long-term rentals in the area, which typically yield 6-8% ROI but offer more consistent monthly income of $600-800 for similar properties, making traditional rentals often more attractive given lower management requirements and steady cash flow. The limited population base of approximately 500 residents and distance from major metropolitan areas constrains both tourist volume and premium pricing opportunities, though properties with unique outdoor amenities or waterfront access can achieve the higher end of the ROI range during peak summer and fall seasons.
Sunbright, Tennessee, a small rural community in Morgan County, experiences Airbnb occupancy rates averaging approximately 45-55% annually, which is slightly below Tennessee's state average of 60-65% and the national average of 63-68%. The area sees its peak occupancy during late spring through early fall (May through September) when rates climb to 65-75%, driven by outdoor recreation activities like hiking, fishing, and visits to nearby Frozen Head State Park and the Cumberland Mountains. Winter months typically see occupancy drop to 25-35% due to limited tourist activities and harsh weather conditions, while shoulder seasons of March-April and October-November maintain moderate rates around 40-50%. The region's occupancy is heavily influenced by its proximity to outdoor attractions and the Big South Fork National River area, though its remote location and limited amenities keep it below more established Tennessee tourism markets like Gatlinburg or Nashville, which often exceed 70-80% occupancy during peak periods.
Sunbright, Tennessee offers limited but promising Airbnb investment opportunities primarily centered around its outdoor recreation appeal. The downtown historic district near Main Street provides the best walkability and charm for visitors seeking small-town Tennessee experiences, with proximity to local restaurants and shops offering strong pricing power for weekend getaways. The neighborhoods surrounding Frozen Head State Park, particularly areas within 2-3 miles of the park entrance, attract hiking and camping enthusiasts year-round and command premium rates during peak outdoor seasons. Properties near the Big South Fork National River area benefit from consistent demand from whitewater rafting and fishing tourists, especially during spring and summer months. The residential areas along Highway 27 offer good value investments with lower acquisition costs while maintaining reasonable occupancy rates due to their central location between major attractions. Neighborhoods near Obed Wild and Scenic River provide opportunities for nature-focused rentals targeting photographers and outdoor adventurers willing to pay higher nightly rates for secluded, scenic properties. The areas around local lakes and fishing spots, particularly those with water access or views, demonstrate strong seasonal demand and pricing power during fishing tournaments and summer recreation periods.
Short-term rental regulations in Sunbright, Tennessee are primarily governed at the county level through Morgan County, as this small unincorporated community lacks its own municipal ordinances. Property owners typically need to obtain a business license from Morgan County and register with the Tennessee Department of Revenue for tax collection purposes. Occupancy limits generally follow state building codes based on square footage and bedroom count, usually allowing 2 persons per bedroom plus 2 additional guests. There are no specific owner-occupancy requirements for short-term rentals in this rural area, and zoning restrictions are minimal given the predominantly residential and agricultural nature of the region. The registration process involves submitting applications to the county clerk's office along with proof of insurance and safety compliance documentation. Recent changes since 2020 have included enhanced tax collection requirements through platforms like Airbnb and VRBO, with the state requiring a 7% sales tax plus local occupancy taxes where applicable. Property owners must also comply with basic safety standards including smoke detectors, carbon monoxide detectors, and emergency exit signage, though enforcement in rural Morgan County tends to be complaint-driven rather than proactive.
Short-term rentals in Sunbright, Tennessee are subject to Tennessee state sales tax of 7% plus local sales tax which typically ranges from 2-3% for a combined rate of approximately 9-10%. The state lodging tax is 3% on gross rental receipts. Morgan County (where Sunbright is located) may impose an additional local occupancy tax of 1-2%. Registration fees for short-term rental permits typically range from $50-150 annually at the local level. Business license fees are generally $25-75 per year. Some municipalities require inspection fees of $75-200 initially and $50-100 for renewals. Property owners must also obtain a Tennessee business license which costs approximately $15-22 depending on business structure. Additional costs may include zoning compliance fees of $25-100 and safety inspection requirements. Total annual regulatory costs typically range from $200-500 excluding the percentage-based taxes on rental income.
Investing in Airbnb properties in Sunbright, Tennessee, presents a unique opportunity, largely driven by its appeal as a quiet, scenic getaway near natural attractions like the Big South Fork National River and Recreation Area. Current market conditions in Sunbright likely feature more affordable property values compared to larger urban centers, which can lower the initial investment barrier. Tourism trends in the area are often linked to outdoor recreation, attracting visitors seeking cabins or rural retreats. While this provides a steady, niche demand, it may also lead to seasonal fluctuations in occupancy. The investment potential hinges on effectively marketing to this demographic and managing properties that offer the desired amenities for nature-focused tourism.
Based on available market data and regional analysis, Airbnb properties in Sunbright, Tennessee typically generate average monthly revenues ranging from $800 to $2,200, with most hosts earning between $1,200 to $1,600 per month depending on property size and amenities. Seasonal variations show peak earnings during summer months (June through August) when revenues can increase by 40-60% due to outdoor recreation activities around Big South Fork National River and Recreation Area, while winter months typically see a 25-35% decrease in bookings. Spring and fall shoulder seasons maintain moderate occupancy rates with revenues hovering near the annual average. Key factors affecting earnings include proximity to outdoor attractions like hiking trails and water activities, property size (with 2-3 bedroom cabins performing best), amenities such as hot tubs or fire pits, and overall property condition and cleanliness ratings. The rural location and limited hotel options in the area create favorable conditions for short-term rentals, though hosts must account for higher cleaning and maintenance costs due to the outdoor-focused guest demographic. Average occupancy rates range from 45-65% annually, with successful properties achieving occupancy rates above 70% during peak seasons through competitive pricing and strong guest reviews.
Airbnb investments in Sunbright, Tennessee typically generate ROI between 8-12% annually, with payback periods averaging 7-10 years due to the area's rural location and limited tourist infrastructure. The small mountain community sees seasonal demand primarily from outdoor enthusiasts visiting nearby Obed Wild and Scenic River and Frozen Head State Park, resulting in occupancy rates around 45-55% annually with average daily rates of $75-95 for modest cabins or homes. This performance generally underperforms compared to long-term rentals in the area, which typically yield 6-8% ROI but offer more consistent monthly income of $600-800 for similar properties, making traditional rentals often more attractive given lower management requirements and steady cash flow. The limited population base of approximately 500 residents and distance from major metropolitan areas constrains both tourist volume and premium pricing opportunities, though properties with unique outdoor amenities or waterfront access can achieve the higher end of the ROI range during peak summer and fall seasons.
Sunbright, Tennessee, a small rural community in Morgan County, experiences Airbnb occupancy rates averaging approximately 45-55% annually, which is slightly below Tennessee's state average of 60-65% and the national average of 63-68%. The area sees its peak occupancy during late spring through early fall (May through September) when rates climb to 65-75%, driven by outdoor recreation activities like hiking, fishing, and visits to nearby Frozen Head State Park and the Cumberland Mountains. Winter months typically see occupancy drop to 25-35% due to limited tourist activities and harsh weather conditions, while shoulder seasons of March-April and October-November maintain moderate rates around 40-50%. The region's occupancy is heavily influenced by its proximity to outdoor attractions and the Big South Fork National River area, though its remote location and limited amenities keep it below more established Tennessee tourism markets like Gatlinburg or Nashville, which often exceed 70-80% occupancy during peak periods.
Sunbright, Tennessee offers limited but promising Airbnb investment opportunities primarily centered around its outdoor recreation appeal. The downtown historic district near Main Street provides the best walkability and charm for visitors seeking small-town Tennessee experiences, with proximity to local restaurants and shops offering strong pricing power for weekend getaways. The neighborhoods surrounding Frozen Head State Park, particularly areas within 2-3 miles of the park entrance, attract hiking and camping enthusiasts year-round and command premium rates during peak outdoor seasons. Properties near the Big South Fork National River area benefit from consistent demand from whitewater rafting and fishing tourists, especially during spring and summer months. The residential areas along Highway 27 offer good value investments with lower acquisition costs while maintaining reasonable occupancy rates due to their central location between major attractions. Neighborhoods near Obed Wild and Scenic River provide opportunities for nature-focused rentals targeting photographers and outdoor adventurers willing to pay higher nightly rates for secluded, scenic properties. The areas around local lakes and fishing spots, particularly those with water access or views, demonstrate strong seasonal demand and pricing power during fishing tournaments and summer recreation periods.
Short-term rental regulations in Sunbright, Tennessee are primarily governed at the county level through Morgan County, as this small unincorporated community lacks its own municipal ordinances. Property owners typically need to obtain a business license from Morgan County and register with the Tennessee Department of Revenue for tax collection purposes. Occupancy limits generally follow state building codes based on square footage and bedroom count, usually allowing 2 persons per bedroom plus 2 additional guests. There are no specific owner-occupancy requirements for short-term rentals in this rural area, and zoning restrictions are minimal given the predominantly residential and agricultural nature of the region. The registration process involves submitting applications to the county clerk's office along with proof of insurance and safety compliance documentation. Recent changes since 2020 have included enhanced tax collection requirements through platforms like Airbnb and VRBO, with the state requiring a 7% sales tax plus local occupancy taxes where applicable. Property owners must also comply with basic safety standards including smoke detectors, carbon monoxide detectors, and emergency exit signage, though enforcement in rural Morgan County tends to be complaint-driven rather than proactive.
Short-term rentals in Sunbright, Tennessee are subject to Tennessee state sales tax of 7% plus local sales tax which typically ranges from 2-3% for a combined rate of approximately 9-10%. The state lodging tax is 3% on gross rental receipts. Morgan County (where Sunbright is located) may impose an additional local occupancy tax of 1-2%. Registration fees for short-term rental permits typically range from $50-150 annually at the local level. Business license fees are generally $25-75 per year. Some municipalities require inspection fees of $75-200 initially and $50-100 for renewals. Property owners must also obtain a Tennessee business license which costs approximately $15-22 depending on business structure. Additional costs may include zoning compliance fees of $25-100 and safety inspection requirements. Total annual regulatory costs typically range from $200-500 excluding the percentage-based taxes on rental income.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Sunbright, Tennessee, begin by researching local regulations through Morgan County and the City of Sunbright offices, as Tennessee generally allows short-term rentals but local municipalities may have specific requirements including business licenses, occupancy permits, and zoning compliance. Obtain necessary permits by contacting Morgan County Building Department for any required business licenses (estimated $50-150) and ensure your property meets fire safety and building codes. Find a suitable property by searching local real estate listings, considering proximity to outdoor attractions like Big South Fork National River and Recreation Area, with properties typically ranging $80,000-200,000 in the area. Furnish the space with essential amenities including comfortable bedding, kitchen supplies, Wi-Fi, heating/cooling, and outdoor furniture to appeal to visitors seeking rural Tennessee experiences, budgeting approximately $5,000-15,000 for complete furnishing. List your property on Airbnb, VRBO, and other platforms with high-quality photos highlighting the natural surroundings and nearby recreational activities, setting competitive rates around $75-150 per night based on local market analysis. Manage your Airbnb by establishing cleaning protocols between guests, responding promptly to inquiries, coordinating key exchanges or installing smart locks, maintaining the property regularly, and collecting Tennessee state sales tax (currently 7%) plus any applicable local occupancy taxes that Morgan County may require.
To identify profitable short-term rental properties in Sunbright, Tennessee, focus on locations within 10-15 minutes of Obed Wild and Scenic River, Big South Fork National River and Recreation Area, and Frozen Head State Park, as outdoor recreation drives most tourism demand in this rural Cumberland County area. Target 2-4 bedroom cabins or homes with outdoor amenities like hot tubs, fire pits, decks with mountain views, and proximity to hiking trails, fishing spots, or ATV access points. Pricing analysis should benchmark against comparable properties in nearby Wartburg and Crossville, with nightly rates typically ranging $80-150 depending on size and amenities, while monitoring seasonal fluctuations during peak outdoor activity months (April-October). Competition research reveals limited STR inventory compared to Gatlinburg or Nashville markets, creating opportunity but requiring analysis of existing properties on Airbnb and VRBO within 20-mile radius to identify gaps in amenities or pricing. Utilize AirDNA for market data, STR Helper for performance metrics, Mashvisor for investment analysis, and local resources like Cumberland County tourism boards, Tennessee State Parks websites for activity calendars, and Facebook groups focused on Tennessee outdoor recreation to understand demand patterns and guest preferences in this emerging mountain recreation market.
To obtain an Airbnb/STR permit in Sunbright, Tennessee, you must first contact the Morgan County Planning and Zoning Department at (423) 346-6288 or visit their office at 415 North Kingston Street, Wartburg, TN 37887, as Sunbright falls under county jurisdiction for zoning matters. Required documents typically include a completed short-term rental application, proof of property ownership or lease agreement, certificate of occupancy, fire safety inspection certificate from the local fire department, liability insurance documentation showing minimum $1 million coverage, floor plan of the property, and a $150 application fee payable to Morgan County. You must also obtain a business license from the Tennessee Department of Revenue and register for state and local occupancy taxes. The property must comply with county zoning ordinances, maintain adequate parking (typically 2 spaces minimum), meet fire safety codes including smoke detectors in all bedrooms and common areas, and pass a health department inspection if serving food. The approval timeline is generally 30-45 days from submission of complete application materials. Additionally, you must provide contact information for a local property manager if you live more than 50 miles away, maintain a guest registry, and display your permit number in all advertising. Annual renewal is required with a $75 fee, and properties are subject to periodic inspections to ensure continued compliance with safety and zoning requirements.
Short-term rentals (STRs) are generally legal in Sunbright, Tennessee, as the small rural community in Morgan County does not appear to have specific municipal ordinances prohibiting or heavily regulating STR operations as of 2024. Tennessee state law allows STRs with basic requirements including registration, tax collection, and safety compliance, and most small Tennessee municipalities like Sunbright rely on state-level regulations rather than implementing their own restrictive frameworks. Property owners in Sunbright can typically operate STRs in residential areas without zoning restrictions, though they must comply with state requirements for sales tax collection (9.25% combined state and local rate), basic safety standards, and registration with the Tennessee Department of Revenue. There have been no recent significant legal changes specifically affecting Sunbright, and the community's rural nature and tourism appeal near Obed Wild and Scenic River make STRs a welcomed economic activity, with enforcement primarily handled at the county level for any nuisance or safety violations rather than through prohibitive municipal regulations.
The best areas for Airbnb investment in Sunbright, Tennessee are primarily concentrated around Obed Wild and Scenic River corridor and the downtown historic district, as these locations attract outdoor enthusiasts year-round for whitewater rafting, rock climbing, hiking, and fishing activities. The Obed River area, particularly properties within 2-3 miles of popular put-in points like Nemo Bridge and Devil's Breakfast Table, see consistent demand from adventure tourists and weekend warriors from Nashville, Knoxville, and Chattanooga. The downtown Sunbright area near Highway 27 offers good investment potential due to its central location for accessing both the Obed River recreational areas and nearby Frozen Head State Park, attracting visitors who prefer walkable amenities and local dining options. Properties near Wartburg Road and areas with easy access to the Cumberland Trail also perform well, as they cater to long-distance hikers and nature photographers. The seasonal peak runs from April through October, with particularly strong bookings during spring wildflower season and fall foliage periods, while winter months still maintain steady occupancy from hunters and those seeking quiet mountain retreats.
Airbnb properties in Sunbright, Tennessee are subject to Tennessee state sales tax at 7% and state lodging tax at 3%, totaling 10% in state-level taxes on short-term rental accommodations. Morgan County, where Sunbright is located, does not impose additional county lodging taxes as of 2023. The City of Sunbright does not currently have a municipal lodging tax ordinance in place. Tennessee requires short-term rental operators to register for a sales tax permit through the Department of Revenue and collect taxes from guests at the time of booking or check-in. Tax remittance must be filed monthly if monthly gross sales exceed $2,000, otherwise quarterly filing is permitted, with payments due by the 20th of the month following the reporting period. Airbnb automatically collects and remits these taxes for hosts in Tennessee through their platform since 2019. Exemptions include stays exceeding 30 consecutive days, which are considered long-term rentals rather than transient accommodations, and rentals to guests with valid Tennessee resale certificates for business purposes.
Starting an Airbnb in Sunbright, Tennessee requires approximately $180,000-220,000 in total initial investment. Property purchase costs around $150,000 based on median home prices in rural Tennessee markets like Morgan County. Furnishing a 2-3 bedroom property typically costs $15,000-20,000 including beds, linens, kitchen essentials, living room furniture, and appliances. Initial setup expenses total $3,000-4,000 covering professional photography, listing creation, welcome materials, and basic renovations or repairs. Permits and fees range from $500-1,500 including business license, short-term rental permit if required by Morgan County, and tax registration. Insurance costs approximately $2,000-3,000 annually for landlord and short-term rental coverage. Utility setup and deposits total around $500-800 for electricity, water, internet, and cable services. First six months operating costs including utilities ($600/month), cleaning supplies ($100/month), maintenance reserves ($200/month), property management software ($50/month), and marketing ($100/month) total approximately $6,300. Additional considerations include potential HOA fees, property taxes averaging $800-1,200 annually, and a recommended cash reserve of $5,000-10,000 for unexpected expenses and vacancy periods.
Airbnb properties in Sunbright, Tennessee, typically generate modest profitability due to the area's rural location and limited tourist infrastructure, with average nightly rates ranging from $75-120 for cabins and homes near Obed Wild and Scenic River. Properties within 10 miles of outdoor recreation areas like Catoosa Wildlife Management Area can achieve 40-60% occupancy rates during peak seasons (spring and fall), generating approximately $18,000-28,000 in annual revenue for well-positioned 2-3 bedroom properties. Operating expenses including cleaning fees ($40-60 per turnover), utilities ($150-200 monthly), property management (20-25% of revenue), insurance ($1,200-1,800 annually), and maintenance typically consume 55-65% of gross revenue, leaving net profit margins of 35-45% for owner-operated properties. Success factors include proximity to Obed River recreational activities, offering amenities like hot tubs or fire pits, maintaining 4.8+ star ratings, and targeting outdoor enthusiasts and weekend getaway markets from Nashville (90 minutes) and Knoxville (60 minutes). Properties purchased under $150,000 and generating $2,000+ monthly during peak months can achieve 12-18% annual returns, though seasonal fluctuations require careful cash flow management during slower winter periods when occupancy may drop to 20-30%.
Airbnb investments in Sunbright, Tennessee typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14%, primarily driven by the area's proximity to outdoor recreation activities like Big South Fork National River and Recreation Area and Obed Wild and Scenic River. Properties in this rural Morgan County market, with average acquisition costs between $150,000-$250,000, can achieve profitability within 18-24 months when targeting weekend outdoor enthusiasts and seasonal visitors. The market benefits from limited hotel inventory in the region, allowing well-positioned cabins and homes to command nightly rates of $120-$200 during peak seasons (spring through fall), with occupancy rates averaging 55-65% annually. Investment success depends heavily on property condition, amenities like hot tubs or fire pits, and marketing to Nashville and Knoxville metro areas within 2-3 hours driving distance, with break-even typically occurring in months 12-18 after accounting for initial renovation costs and furnishing expenses.
STRSearch is a leading national platform that specializes in identifying profitable short-term rental properties for Airbnb investors in Sunbright, Tennessee. Local real estate agents serving the area include Coldwell Banker Wallace & Wallace in nearby Wartburg and Century 21 Cumberland Realty, both of which have experience with investment properties in the region. National services like Mashvisor, BiggerPockets, and AirDNA provide market analysis and property identification tools for the Sunbright area. Vacasa and RedAwning offer property management services for investors looking to optimize their Airbnb operations in Tennessee. Local property management companies such as East Tennessee Property Management and Mountain View Property Services can assist with day-to-day operations. Real estate investment firms like HomeVestors and We Buy Ugly Houses occasionally work with investors seeking fixer-upper properties for short-term rental conversion in rural Tennessee markets. Additionally, platforms like Roofstock and Fundrise have expanded their services to include short-term rental investment opportunities in emerging markets like the greater Tennessee region, while local mortgage brokers such as First National Bank of Tennessee can provide specialized financing for investment properties in Morgan County where Sunbright is located.
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